New Marketing Research Journal

Volume & Issue: Volume 2, Issue 3, December 2012

Original Article

Analyzing factors Affecting Consumers’ Attitude & Intention to Purchase Counterfeit products of luxury Brands In clothing Industry

Pages 1-34

Abdolhamid Ebrahimi; Mehdi Jafarzadeh; Saber Bozorgi

The examination of relationship personality dimensions & Brand equity and moderating role of Ethical Attributes

Pages 35-50

Mohammad Reza Hamidizadeh; Mohammad Reza karimi alavije; Morteza rezaee

Utilization of Fuzzy Delphi Analytical Hierarchy Process (FDAHP) and Hierarchical Cluster Analysis (HCA) in RFM Model for Measurement the Customer, Life Time Value: The Case of Toos Shargh Company

Pages 51-68

Azar Kafashpour; Ali Alizadeh Zoeram

Selecting appropriate Internet advertising type in air transport services, Using a practical mode, Case Study: Iran Air Airlines (Homa)

Pages 69-86

Hamid Zargham Borojeni; Anna Alaei

Mapping of Social capital in entrepreneurial marketing activities in small business

Pages 87-106

MohammadTaghi Toghraei; Mehran Rezvani

Surveying the effect of market orientation and innovation on performance of food companies of Iran Stock Exchange

Pages 107-120

Mahmoud Hossainee; Jamshid Salar

Notebook Positioning With Perceptual Map and Laddering Method

Pages 121-134

Mehdi Zaribaf; Nora Shameli

Formulation and categorizing Iran Behnoosh Co. strategies: a Fuzzy approach

Pages 135-154

Hassan Mehrmanesh; Nima Saeedi; Pedram Lesani; Elyas Bayrami Latran

The effects of marketing mix elements on Brand equity

Pages 155-172

Soleyman Iranzadeh; Aida Ranjbar; Naser Poursadegh

Investigating the Effective Factors on Customer’s Satisfaction Using SERVEQUAL Model

Pages 173-186

Farzad Ziviar; MohammadSadegh Ziaei; Javad Nargesian

Journal Archive

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)