New Marketing Research Journal

Volume & Issue: Volume 10, Issue 3 - Serial Number 38, September 2020

Original Article

Testing the Model of Identifying the Damaging Factors of Branding in the Iranian Pharmaceutical Industry

Pages 1-20

10.22108/nmrj.2020.121334.2010

tayebeh baghli; mahmoud mohammadian; vahid nasehi far; saied sehhat

The Mediating Role of Brand Authenticity in the Effect of Brand Cultural Symbolism on Consumer Welfare ‎‎(Case Study: Samsung Smart Brand Mobile Phone)‎

Pages 21-40

10.22108/nmrj.2020.122984.2123

Alireza Rajabipoor Meybodi; Sadaf estanesti; mohammadreza Rokhideh; ahmad khamshaya

Explaining the Role of Temperaments in Customers’ Impulse Buying Behavior

Pages 41-56

10.22108/nmrj.2020.122052.2059

meysam shirkhodaie; Fereshteh Khalili Palandi

Investigating the Effect of Marketing Intelligence on the Competitiveness of Online Sports Stores ‎with the Mediating Role of Innovative Performance

Pages 57-80

10.22108/nmrj.2020.123233.2136

houriyeh dehghanpouri; Roghayeh sarlab; Seyyed Rasoul Chavoshi; Hossein Donyapour

Measuring the‏ ‏Aesthetics of Packaging Impact and Perceived Product Quality on the‏ ‏Intention Purchase with the ‎Moderating Role of Consumer Innovativeness and Consumer Environmental Concern Background

Pages 81-104

10.22108/nmrj.2020.119974.1943

Esmate Ahmadi; manijeh bahrainizadeh; Majid Esmaeilpour

Introducing a New Mathematical Formula for Calculating Customer Perceived Value Using the ‎Taguchi Loss Function and Customer Lifetime Value

Pages 105-118

10.22108/nmrj.2020.121782.2036

Bakhtiar Ostadi; Ali Abdollahi

Identification and Explanation of Promotion Strategies in Social Media ‎(Case Study: Instagram)‎

Pages 119-140

10.22108/nmrj.2020.123203.2133

hossein norouzi; mohammad samie; YAGHOUB RASHNAVADI

Investigating the Effect of Perceived Stress on Online Compulsive Buying through the Mediating Role of Negative ‎Coping and the Moderating Role of Self-esteem

Pages 141-158

10.22108/nmrj.2020.124299.2201

ghasem eslami; farshad ghadrei

Journal Archive

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)