New Marketing Research Journal

Volume & Issue: Volume 10, Issue 1 - Serial Number 36, January 2020

Original Article

Presenting a Theoretical Marketing Mix Model for the Development of Iranian Tourism Industry Via Mixed Research Method

Pages 1-16

10.22108/nmrj.2020.122062.2062

Mohammad Payahour; Mahdi Karimizand; Gholamreza Asgari

Designing the Business Re-Engineering Model in Iranian Banking Industry with the Emphasis on Customer ‎Orientation: An Exploratory Mixed-method Research

Pages 17-38

10.22108/nmrj.2020.118525.1828

Mohsen Fallah; Farideh Haghshenas e kashani; Ali Rezaeian

Factors Influencing Consumers’ Behavior Change about National Product with Social Marketing Approach (Case: Iran’s Men Clothing Industry)

Pages 39-62

10.22108/nmrj.2020.118404.1825

Nader Jafari Haftkhani; Hassanali Mohseni

Customer Loyalty Model in Emerging Organizations Based on Artificial Neural Networks (Case ‎Study: Emerging Private Banks‎

Pages 63-82

10.22108/nmrj.2020.117442.1761

mehran rezvani; Marzieh Rezaee; Kourosh Tanhapoor

Designing a brand coolness Model with the Foundation Data Method

Pages 83-104

10.22108/nmrj.2020.121880.2047

seyyed najemddin mousavi; saber taghipour; masome momenimofrad

Antecedents and Consequences of Implementing Electronic Customer Relationship Management in Small and ‎Medium Enterprises

Pages 105-128

10.22108/nmrj.2020.120345.1959

Hossein Mansoori; mohammad ghafurnia

Antecedents and Consequences of Implementing Electronic Customer Relationship Management in Small and ‎Medium Enterprises

Pages 129-146

10.22108/nmrj.2020.119912.1933

majid mohammad shafiee; mohsen seify; Azam Yazdi

Investigating the Effect of Price Image and Social Media on Customers’ Intention to Purchase

Pages 147-168

10.22108/nmrj.2020.119732.1924

mohammadreza hamidizadeh; maryam akhavan kharazian; Javad Ghaffari Feyzabadi; Nima Hassanzadeh Sarhangi

Journal Archive

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)