Investigating effects of self-esteem, self-expression and product hedonism on brand love and brand jealousy and their consequences

Pages 1-20

Soheil Nejat

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An Analysis Credit Rating Factors of Steel Distributors from Customer Perspective in Iran\'s Market

Pages 21-38

Alireza Bakhshizadeh; Alireza Bakhshizadeh; Asghar Moshabbaki; Fatemeh Eidi

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• PDF 591.75 K

The effect of customer-base reputation on brand equity

Pages 39-52

Bahman Hajipour; Behnaz Roustaian; Manizghe Gharache; Shahriyar Azizi

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• PDF 991.13 K

Investigating the Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics

Pages 53-72

younis jabbarzadeh; mohammad faryabi; hanieh nasiri

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Proposing and Testing the Model of Aligning the Marketing Information Security Policy with Strategic Information Systems Plan (Case Study: Ferdowsi University of Mashhad)

Pages 73-98

Olfat Ganji Bidmeshk; Seyed Amin Hosseini Seno

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The effectiveness of sports brand advertising on electroencephalographic changes and customers purchasing decision in neuromarketing

Pages 99-118

fatemeh abdavi; houriyeh dehghanpouri

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Investigation of the Impact of service brand dimensions on brand loyalty in Banking Industry

Pages 119-138

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The effect of market orientation on business performance and organizational innovation with the role of mediator (The case of study: companies manufacturing and supplying parts national Iranian south oil company in the khuzestan province)

Pages 139-162

Maryam Darvishi; Rahim Rahimi

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Green consumers segmentation using lifestyle variables

Pages 163-184

Mohammad Javad Forooghi Asl; mohammad reza karimi alavijeh

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Modeling Customer Loyalty by System Dynamics Methodology (Case Study: Internet Service Provider Company)

Pages 185-204

masoud askarnia; farzad adelzadeh; samad aali; Alireza Bafandeh Zendeh

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Designing a Model for development of dry port in Iran by Delphi, Gap analyze and Fuzzy Dematel

Pages 205-230

Seyed Hassan Hatami nasab

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