Proposing and Testing the Model of Aligning the Marketing Information Security Policy with Strategic Information Systems Plan (Case Study: Ferdowsi University of Mashhad)

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Ferdowsi University of Mashhad

Abstract

Experts have increasingly noticed the necessity of aligning marketing information security policy with strategic information systems plan to enhance the utilization of information assets. Therefore, this study aimed to provide a model to explain the dimensions and components of aligning the marketing information security policy with strategic information systems plan. In this regard, dimensions and components of the alignment were extracted using the documents, libraries and previous literature and then a conceptual model was obtained using the Delphi technique. The model included following dimensions: management and governance, participation, information, information technology architecture, and communication, each with 13, 6, 10, 4, and 6 components, respectively. Using the DEMATEL method, the causal relationships between the dimensions of the alignment model were studied. The results showed that the management and governance, IT architecture and participation are the cause dimensions and the communication and information are the effect dimensions. Finally, using confirmatory factor analysis, the model was tested and some suggestions were presented to enhance the degree of the alignment of marketing information security policy with strategic information systems plan.

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History

  • Receive Date: 14 June 2016
  • Revise Date:
  • Accept Date: 14 June 2016

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