The effect of market orientation on business performance and organizational innovation with the role of mediator (The case of study: companies manufacturing and supplying parts national Iranian south oil company in the khuzestan province)

Authors

1 Islamic Azad University- Omidiyeh Branch

2 Islamic Azad University- Khuzestan Science and Research Branch

Abstract

Abstract The disturbance of business processes, Cause than companies Use very different from the tendency to increase their performance in the market, are to enjoy the present study sought to evaluate the effect of market orientation on the role of mediator with organizational innovation in companies manufacturing and supplying parts for the oil industry in Khuzestan Materials Research harm based on the purpose of the application, in terms of how to compile and run, cross-scientific and the type of data collected using quantitative.the population included all the senior managers executives of companies building and commercial 300 are in Khuzestan province. The amount of firm of Morgan sample of 169 companies, which randomly stratified and randomly selected elements within each class .also descriptive analysis using SPSS and to test hypotheses of application software in the smart PLS measurement model and structural transactions model.The Results indicate that market orientation and organizational innovation on business performance separately and also through the positive impact and significant organizational innovation mediator.

Keywords

New Marketing Research Journal
Volume 5, Issue 4 - Serial Number 4
March 2016
Pages 139-162

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History

  • Receive Date: 14 June 2016
  • Revise Date: 09 September 2024
  • Accept Date: 14 June 2016

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