New Marketing Research Journal

Volume & Issue: Volume 12, Issue 3 - Serial Number 46, December 2022

Original Article

Spiritual Marketing in Tourism: Destination Image Based on Place Attachment and Emotional Solidarity with Residents

Pages 1-18

10.22108/nmrj.2022.133310.2685

Mahnaz Doosti-Irani; Mehdi Basouli; Mahboobeh Doosti-Irani

Investigating the Assimilation of Business Intelligence in Business: Analyzing the Role of External Pressures and the Commitment of Top Managers in Crisis Situations

Pages 19-34

10.22108/nmrj.2022.133063.2674

Abolfazl Iravan Tafti; Omid Behboodi; Ahmad Sharabaf Eidgahi

Introducing a New Banking Product Development Model based on Seed Marketing

Pages 35-70

10.22108/nmrj.2022.133308.2686

Nasser Hamidi; Seyed Ali Sharafi; Farid Asgari

Investigating the Relationship between Marketing Innovation Capability and Communication Network with Brand-specific Role with the Mediating Role of Cooperation Value and Customer Value in Private Banks

Pages 71-88

10.22108/nmrj.2022.131698.2601

Hossein Keikha; Aleme Keikha; Mohim Tash

Identification of the Effective Factors and Dimensions of Customer's Emotion in Online Shopping of Luxury Cosmetic Products

Pages 89-110

10.22108/nmrj.2022.132018.2619

Fatemeh Golalizadeh; Bahram Ranjbarian; Azarnoosh Ansari

Investigating the Effects of Information Technology Capability on the Competitiveness of Sports Stores with the Mediating Role of Social Innovation

Pages 111-132

10.22108/nmrj.2022.134023.2715

Seyyede Khadije Taghinejad; Houriyeh Dehghanpouri; Mojtaba Rajabi

The Effect of Content Quality and Brand Interactivity on Purchase Behavior with the Mediating Role of Users' Cognitive and Emotional Involvement in Social Networks

Pages 133-152

10.22108/nmrj.2022.134116.2723

Manijheh Haghighinasab; Maedeh Ghasemi

Challenges and Solutions for Applying New Technologies in Iranian Marketing (Case Study: Augmented Reality (AR) Technology)

Pages 153-176

10.22108/nmrj.2022.133629.2700

Davod Feiz; Mohammad Ebrahim Baghernezhad Hamzekolaie; Fahime Mahavarpour

The Role of Mental Accounting in Controlling the Household Overspending Behavior

Pages 177-200

10.22108/nmrj.2022.133104.2675

Mohammad Nazaripour; Fershteh Rahmani

Designing an Export Development Model for Nano Products of Knowledge-based Companies Working in the Field of Construction Using a Qualitative Meta-Synthesis Approach

Pages 201-232

10.22108/nmrj.2022.132107.2629

Samaneh Raeesi Nafchi; tahmoures hassagholi pour; Ezzatollah Abbasian

Journal Archive

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)