E-commerce has made life simple and innovative of individuals and groups consumer Behavior in online shopping is different from the physical market where he has access to see the product. The purpose of the research was to study the consumer behavior in online shopping of electronics especially in Iran. Primary data was collected through the questionnaire survey and by emails from personal contacts in two major cities of Iran. Price, time saving and convenience were identified as important factors which lead to certain buying behavior in online shopping.
farzaneh Hassanzadeh, J. and Doaei, H. (2013). Barriers and Crucial factors affecting Iranian consumer mind during online shopping. New Marketing Research Journal, 3(Special Issue), 59-68.
MLA
farzaneh Hassanzadeh, J. , and Doaei, H. . "Barriers and Crucial factors affecting Iranian consumer mind during online shopping", New Marketing Research Journal, 3, Special Issue, 2013, 59-68.
HARVARD
farzaneh Hassanzadeh, J., Doaei, H. (2013). 'Barriers and Crucial factors affecting Iranian consumer mind during online shopping', New Marketing Research Journal, 3(Special Issue), pp. 59-68.
CHICAGO
J. farzaneh Hassanzadeh and H. Doaei, "Barriers and Crucial factors affecting Iranian consumer mind during online shopping," New Marketing Research Journal, 3 Special Issue (2013): 59-68,
VANCOUVER
farzaneh Hassanzadeh, J., Doaei, H. Barriers and Crucial factors affecting Iranian consumer mind during online shopping. New Marketing Research Journal, 2013; 3(Special Issue): 59-68.
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