In order to improve the level of intelligence, availability, being on demand, convenience, information and humanization of rural public transportation systems, they are more willing to use modern information and communicative technologies. In addition to management services, intelligent transportation systems can provide passengers, drivers, travel agencies and other institutions with other services such as trip planning, tracking, routing and so forth. This paper presents a comprehensive design of rural intelligent transportation system based on cloud and grid computing, RFID, GPS, GPRS, NFC, GIS, etc. through electronic commerce and particularly mobile commerce in order to improve the rural transportation management and presentation of user-centric services. The system designed on this paper regardless of the possible challenges could efficiently cover the problems of Iran rural transportation and it can also be connected to urban transportation system and create numerous benefits.
Hashemi, S. A. and Esmaeili, L. (2013). Toward the Design of Rural Intelligent Public Transportation System Rural Public Transportation of Iran. New Marketing Research Journal, 3(Special Issue), 51-58.
MLA
Hashemi, S. A. , and Esmaeili, L. . "Toward the Design of Rural Intelligent Public Transportation System Rural Public Transportation of Iran", New Marketing Research Journal, 3, Special Issue, 2013, 51-58.
HARVARD
Hashemi, S. A., Esmaeili, L. (2013). 'Toward the Design of Rural Intelligent Public Transportation System Rural Public Transportation of Iran', New Marketing Research Journal, 3(Special Issue), pp. 51-58.
CHICAGO
S. A. Hashemi and L. Esmaeili, "Toward the Design of Rural Intelligent Public Transportation System Rural Public Transportation of Iran," New Marketing Research Journal, 3 Special Issue (2013): 51-58,
VANCOUVER
Hashemi, S. A., Esmaeili, L. Toward the Design of Rural Intelligent Public Transportation System Rural Public Transportation of Iran. New Marketing Research Journal, 2013; 3(Special Issue): 51-58.
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