The aim of this study was to investigate the effect of entrepreneurial orientation on business performance and the mediating role of innovation capacity. This study is applied the method is descriptive .The population of research consisted of managers and specialists of Saypa company in the Mazandaran province, which 171 persons were assisted to complete the questionnaires. The research tools was, a questionnaire consisting of 31 items, which confirmed their reliability using Cronbach's alpha coefficient. Structural equation modeling showed that, entrepreneurial orientation has a direct effect on business performance and innovation capacity mediates the effect of entrepreneurial orientation on business performance.
Rahmani, Z. , Rahmani, Z. and Rezaei, M. (2016). Survey the Effect of Entrepreneurial Orientation on Business Performance with the Mediating Role of Innovation Capacity. New Marketing Research Journal, 5(Special Issue), 133-146.
MLA
Rahmani, Z. , , Rahmani, Z. , and Rezaei, M. . "Survey the Effect of Entrepreneurial Orientation on Business Performance with the Mediating Role of Innovation Capacity", New Marketing Research Journal, 5, Special Issue, 2016, 133-146.
HARVARD
Rahmani, Z., Rahmani, Z., Rezaei, M. (2016). 'Survey the Effect of Entrepreneurial Orientation on Business Performance with the Mediating Role of Innovation Capacity', New Marketing Research Journal, 5(Special Issue), pp. 133-146.
CHICAGO
Z. Rahmani , Z. Rahmani and M. Rezaei, "Survey the Effect of Entrepreneurial Orientation on Business Performance with the Mediating Role of Innovation Capacity," New Marketing Research Journal, 5 Special Issue (2016): 133-146,
VANCOUVER
Rahmani, Z., Rahmani, Z., Rezaei, M. Survey the Effect of Entrepreneurial Orientation on Business Performance with the Mediating Role of Innovation Capacity. New Marketing Research Journal, 2016; 5(Special Issue): 133-146.
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