In recent years, the brand has been known widely as an important element to ensure achievement for Business and companies. This paper aims to study the polarizing brands in Iran mobile handset market. Statistic society includes all of customers of 10 active brands in Sanandaj mobile handset market and 299 questionnaires were gathered as a sample. The finding identify that overall attitude was positive. Also, The results obtained show that the brands of LG, Lenovo, Apple, Sony, Samsung,HTC, Huawei,Nokia and Sony Ericsson were positive but Customers of GLX didnât have a good attitude . Finally, several policies are made for improving brand attitude and loyalty that create value for Mobile Handset brands.
Rastad, S. A. , Omati, A. and Ahmadizad, A. (2015). The Study of Polarizing Brands in Iran Mobile Handset Market. New Marketing Research Journal, 5(3), 183-198.
MLA
Rastad, S. A. , , Omati, A. , and Ahmadizad, A. . "The Study of Polarizing Brands in Iran Mobile Handset Market", New Marketing Research Journal, 5, 3, 2015, 183-198.
HARVARD
Rastad, S. A., Omati, A., Ahmadizad, A. (2015). 'The Study of Polarizing Brands in Iran Mobile Handset Market', New Marketing Research Journal, 5(3), pp. 183-198.
CHICAGO
S. A. Rastad , A. Omati and A. Ahmadizad, "The Study of Polarizing Brands in Iran Mobile Handset Market," New Marketing Research Journal, 5 3 (2015): 183-198,
VANCOUVER
Rastad, S. A., Omati, A., Ahmadizad, A. The Study of Polarizing Brands in Iran Mobile Handset Market. New Marketing Research Journal, 2015; 5(3): 183-198.
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