The Effects of Marketing Mix Elements on Brand Equity in the educational institiution



This study examines relationship between marketing mix elements and educational institiution brand equity. The research data were gathered from language educational institiution including 302 samples from students of these institiution. The research method was survey type and the information was collected via questionnaire.the questionnaire fall in two part .the first part of questionnair relevent to marketing mix and the second part relevant to brand equeity.Cronbach's alpha for questionnaire was 0.822. structural equation model was used to confirm goodness of fit and evaluation of main hypothesis and to assess other hypothesis regression was used . The results indicate that educational service, Processes, People ,Promotion have a positive e on educational service brand equity. educational service has the most effective on brand equity.