Documentation of New Promotion Approaches in Small and Medium Sized Businesses of the Textile Industry

Document Type : Original Article

Authors

1 Assistant Professor, Faculty of Entrepreneurship, University of Tehran

2 M.A. Student of Entrepreneurship Management, University of Tehran

Abstract

The most important marketing activity of the owner/manager of SMEs is to concentrate on entrepreneurial promotion methods of their businesses. New and entrepreneurial promotion plays a leading role in progress and development of SMEs. There has been an emerging concentration on the concept of promotion and the role of its elements in progress of SMEs in marketing research. The purpose of this paper is to identify and document promotion methods in small and medium sized businesses of the textile industry, particularly in Iran. In order to identify the concepts and methods of promotion and to present practical results in this context, a quality research has been conducted by interviewing the owners/managers of SMEs.

Keywords

References

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History

  • Receive Date: 14 June 2016
  • Revise Date: 20 July 2018
  • Accept Date: 14 June 2016

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