نویسنده
دانشگاه شهید بهشتی
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسنده [English]
Recent years marketing theories has been developed increasingly. This development needs paying attention to variables such as: moderator and mediator for extending marketing research models. Marketing and management researchers need to be informed about the meaning of mediator, moderator and intervening variables and accurate statistical procedures and tests for identification. By understanding the true meaning of mediator, moderator and intervening variables, providing more accurate marketing models that fits real word become easier. In this paper the meanings of those variables were presented and compared. In the next sections of the paper, statistical procedures and tests provided.
کلیدواژهها [English]
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