Keyword Index

A

  • AI Washing Conceptual Dimensions of AI-Washing in Marketing Claims: Antecedents, Consequences, and Strategies to Address Misleading Practices in a Competitive Environment [Volume 16, Issue 1, 2026, Pages 1-38]

B

  • B2B startups Strategic Use of Social Media in New Product Development in Iraqi B2B Companies with the Mediating Role of Absorptive Capacity [Volume 16, Issue 1, 2026, Pages 133-158]
  • Brand Distrust Effect of Greenwashing on the Purchase Intentions of Generation Z: The Role of Brand Image, Skepticism, and Brand Pessimism [Volume 16, Issue 1, 2026, Pages 69-94]
  • Brand Skepticism Effect of Greenwashing on the Purchase Intentions of Generation Z: The Role of Brand Image, Skepticism, and Brand Pessimism [Volume 16, Issue 1, 2026, Pages 69-94]

C

  • Consumer Trust Conceptual Dimensions of AI-Washing in Marketing Claims: Antecedents, Consequences, and Strategies to Address Misleading Practices in a Competitive Environment [Volume 16, Issue 1, 2026, Pages 1-38]
  • CRISIS Online Firestorms: A Systematic Mapping Review of Existing Research [Volume 16, Issue 1, 2026, Pages 39-68]

D

  • Determinants Determinants and Key Outcomes of Masstige Brand Equity: A Case Study of Samsung Mobile Phones [Volume 16, Issue 1, 2026, Pages 159-188]

G

  • Generation Z Effect of Greenwashing on the Purchase Intentions of Generation Z: The Role of Brand Image, Skepticism, and Brand Pessimism [Volume 16, Issue 1, 2026, Pages 69-94]
  • Greenwashing Effect of Greenwashing on the Purchase Intentions of Generation Z: The Role of Brand Image, Skepticism, and Brand Pessimism [Volume 16, Issue 1, 2026, Pages 69-94]

L

  • Legal Regulation Conceptual Dimensions of AI-Washing in Marketing Claims: Antecedents, Consequences, and Strategies to Address Misleading Practices in a Competitive Environment [Volume 16, Issue 1, 2026, Pages 1-38]

M

  • Masstige brand Determinants and Key Outcomes of Masstige Brand Equity: A Case Study of Samsung Mobile Phones [Volume 16, Issue 1, 2026, Pages 159-188]
  • Masstige Brand Equity Determinants and Key Outcomes of Masstige Brand Equity: A Case Study of Samsung Mobile Phones [Volume 16, Issue 1, 2026, Pages 159-188]
  • Meta-synthesis Developing a Model of Factors Influencing Customer Online Purchase Intention: A Meta-Synthesis Approach [Volume 16, Issue 1, 2026, Pages 95-132]
  • Misleading Marketing Conceptual Dimensions of AI-Washing in Marketing Claims: Antecedents, Consequences, and Strategies to Address Misleading Practices in a Competitive Environment [Volume 16, Issue 1, 2026, Pages 1-38]

N

O

  • Online Firestorm Online Firestorms: A Systematic Mapping Review of Existing Research [Volume 16, Issue 1, 2026, Pages 39-68]
  • Online purchase Developing a Model of Factors Influencing Customer Online Purchase Intention: A Meta-Synthesis Approach [Volume 16, Issue 1, 2026, Pages 95-132]
  • Online Purchase Intention Developing a Model of Factors Influencing Customer Online Purchase Intention: A Meta-Synthesis Approach [Volume 16, Issue 1, 2026, Pages 95-132]
  • Outcomes Determinants and Key Outcomes of Masstige Brand Equity: A Case Study of Samsung Mobile Phones [Volume 16, Issue 1, 2026, Pages 159-188]

P

  • Purchase Intention Effect of Greenwashing on the Purchase Intentions of Generation Z: The Role of Brand Image, Skepticism, and Brand Pessimism [Volume 16, Issue 1, 2026, Pages 69-94]

S

  • Samsung Mobile Phones Determinants and Key Outcomes of Masstige Brand Equity: A Case Study of Samsung Mobile Phones [Volume 16, Issue 1, 2026, Pages 159-188]
  • Shannon Entropy Developing a Model of Factors Influencing Customer Online Purchase Intention: A Meta-Synthesis Approach [Volume 16, Issue 1, 2026, Pages 95-132]
  • Social Media Online Firestorms: A Systematic Mapping Review of Existing Research [Volume 16, Issue 1, 2026, Pages 39-68]
  • Social Media Strategic Use of Social Media in New Product Development in Iraqi B2B Companies with the Mediating Role of Absorptive Capacity [Volume 16, Issue 1, 2026, Pages 133-158]
  • Systematic Mapping review Online Firestorms: A Systematic Mapping Review of Existing Research [Volume 16, Issue 1, 2026, Pages 39-68]

T

  • Technological Literacy Conceptual Dimensions of AI-Washing in Marketing Claims: Antecedents, Consequences, and Strategies to Address Misleading Practices in a Competitive Environment [Volume 16, Issue 1, 2026, Pages 1-38]