Keyword Index

A

  • Acceptance of Conversational Assistants Exploring Conversational Marketing in Banking: Influence of Acceptance Factors of Conversational Assistants on Customer Attitudes and Brand Engagement, Considering the Moderating Role of Perceived Risk [Volume 14, Issue 3, 2024, Pages 25-52]
  • Advertising Violation of Advertising and Marketing Legal Regulations on Children’s Food Packaging: A Qualitative Study [Volume 14, Issue 3, 2024, Pages 135-154]
  • Advertising and Marketing Legal Regulations Violation of Advertising and Marketing Legal Regulations on Children’s Food Packaging: A Qualitative Study [Volume 14, Issue 3, 2024, Pages 135-154]
  • Alignment between influencers Effect of Influencer-Audience Alignment on Purchase Intentions: The Mediating Role of Customer Citizenship and Engagement Behaviors [Volume 14, Issue 2, 2024, Pages 27-54]
  • Augmented Reality (AR) A Mixed-Methods Study on the Impact of Augmented Reality (AR) on Brand Equity and Smart Decision-Making in Retail Industries [Volume 14, Issue 4, 2024, Pages 149-182]

B

  • Bibliographic analysis Bibliographic Analysis and Visualization of Research on Entrepreneurial Marketing in the Last Four Decades [Volume 14, Issue 2, 2024, Pages 83-120]
  • Bibliometric Clustering of the Stimuli Affecting Customers' Channel Choice Behavior in the Omni-Channel Retail Platform [Volume 14, Issue 4, 2024, Pages 31-64]
  • Brand authenticity Investigating the Formation of Brand Equity Based on Brand Cultural Symbolism in the Food Industry [Volume 14, Issue 2, 2024, Pages 171-200]
  • Brand Equity Investigating the Formation of Brand Equity Based on Brand Cultural Symbolism in the Food Industry [Volume 14, Issue 2, 2024, Pages 171-200]
  • Brand Equity Identification of Online and Offline Drivers of Customer-Based Brand Equity (CBBE) in Telecommunications Companies [Volume 14, Issue 2, 2024, Pages 149-170]
  • Brand Equity A Mixed-Methods Study on the Impact of Augmented Reality (AR) on Brand Equity and Smart Decision-Making in Retail Industries [Volume 14, Issue 4, 2024, Pages 149-182]
  • Brand Prestige Investigating the Formation of Brand Equity Based on Brand Cultural Symbolism in the Food Industry [Volume 14, Issue 2, 2024, Pages 171-200]
  • Brand Trust Effect of Customer Participation Motivation on Customer Equity: the Mediating Role of Brand Trust and Social Media Marketing Activities [Volume 14, Issue 3, 2024, Pages 155-178]
  • Brand Valuation Investigating the Formation of Brand Equity Based on Brand Cultural Symbolism in the Food Industry [Volume 14, Issue 2, 2024, Pages 171-200]

C

  • Challenges Modeling and Scenario Analysis of Customer Brand Co-Creation Behavior Challenges: An Analysis of Coping Strategies [Volume 14, Issue 2, 2024, Pages 121-148]
  • Channel choice behavior drivers Clustering of the Stimuli Affecting Customers' Channel Choice Behavior in the Omni-Channel Retail Platform [Volume 14, Issue 4, 2024, Pages 31-64]
  • Cinema Designing and Explaining the Purchase Journey Map of Moviegoers Based on Contact Points [Volume 14, Issue 1, 2024, Pages 79-102]
  • Clustering Designing and Explaining the Purchase Journey Map of Moviegoers Based on Contact Points [Volume 14, Issue 1, 2024, Pages 79-102]
  • Clustering Clustering of the Stimuli Affecting Customers' Channel Choice Behavior in the Omni-Channel Retail Platform [Volume 14, Issue 4, 2024, Pages 31-64]
  • Commercial consulting Providing a Framework of Foreign Trade Consulting Capabilities [Volume 14, Issue 2, 2024, Pages 1-26]
  • Commercial diplomacy Providing a Framework of Foreign Trade Consulting Capabilities [Volume 14, Issue 2, 2024, Pages 1-26]
  • Construction Industry Designing and Validating a Sustainable Marketing Model in the Construction Industry [Volume 14, Issue 3, 2024, Pages 53-76]
  • Consulting Capabilities Providing a Framework of Foreign Trade Consulting Capabilities [Volume 14, Issue 2, 2024, Pages 1-26]
  • Consumer Emotional Response Examining the Model of Situational Factors Affecting Consumer Impulse Buying Behavior (Case Study: Shahrvand Chain Stores in Tehran Metropolis) [Volume 14, Issue 1, 2024, Pages 45-78]
  • Conversational Marketing Exploring Conversational Marketing in Banking: Influence of Acceptance Factors of Conversational Assistants on Customer Attitudes and Brand Engagement, Considering the Moderating Role of Perceived Risk [Volume 14, Issue 3, 2024, Pages 25-52]
  • Cost-Benefit Analysis Explaining the Drivers of Customer’s Perceived Value in the Retail Industry: Thematic Analysis and Shannon Entropy [Volume 14, Issue 2, 2024, Pages 55-82]
  • Coupling Analyses Bibliographic Analysis and Visualization of Research on Entrepreneurial Marketing in the Last Four Decades [Volume 14, Issue 2, 2024, Pages 83-120]
  • Customer Brand Co-Creation Behavior Modeling and Scenario Analysis of Customer Brand Co-Creation Behavior Challenges: An Analysis of Coping Strategies [Volume 14, Issue 2, 2024, Pages 121-148]
  • Customer-Brand Engagement Exploring Conversational Marketing in Banking: Influence of Acceptance Factors of Conversational Assistants on Customer Attitudes and Brand Engagement, Considering the Moderating Role of Perceived Risk [Volume 14, Issue 3, 2024, Pages 25-52]
  • Customer Citizenship Behavior Effect of Influencer-Audience Alignment on Purchase Intentions: The Mediating Role of Customer Citizenship and Engagement Behaviors [Volume 14, Issue 2, 2024, Pages 27-54]
  • Customer Equity Effect of Customer Participation Motivation on Customer Equity: the Mediating Role of Brand Trust and Social Media Marketing Activities [Volume 14, Issue 3, 2024, Pages 155-178]
  • Customer Experience Managing Touchpoints in Tourism: Typology of Tourist Touchpoints in the Pre-Travel Stage (Case of Iran's Inbound Tourists) [Volume 14, Issue 4, 2024, Pages 119-148]
  • Customer Involvement The "Phenomenon of Online Store Browsing (Webrooming)" as Experienced by Generation Y Consumers [Volume 14, Issue 1, 2024, Pages 21-44]
  • Customer Journey Managing Touchpoints in Tourism: Typology of Tourist Touchpoints in the Pre-Travel Stage (Case of Iran's Inbound Tourists) [Volume 14, Issue 4, 2024, Pages 119-148]
  • Customer Participation Motivation Effect of Customer Participation Motivation on Customer Equity: the Mediating Role of Brand Trust and Social Media Marketing Activities [Volume 14, Issue 3, 2024, Pages 155-178]
  • Customer’s Perceived Value Explaining the Drivers of Customer’s Perceived Value in the Retail Industry: Thematic Analysis and Shannon Entropy [Volume 14, Issue 2, 2024, Pages 55-82]

D

  • Distribution system Clustering of the Stimuli Affecting Customers' Channel Choice Behavior in the Omni-Channel Retail Platform [Volume 14, Issue 4, 2024, Pages 31-64]

E

  • Education and Consulting Industry Providing a Framework to Implement Gamification for Sales Effectiveness in the Education and Consulting Business Industry [Volume 14, Issue 4, 2024, Pages 65-92]
  • Emotion Explaining the Drivers of Customer’s Perceived Value in the Retail Industry: Thematic Analysis and Shannon Entropy [Volume 14, Issue 2, 2024, Pages 55-82]
  • Entrepreneurial Marketing Bibliographic Analysis and Visualization of Research on Entrepreneurial Marketing in the Last Four Decades [Volume 14, Issue 2, 2024, Pages 83-120]
  • Environmental Sustainability Exploring the Impact of Green Marketing Strategic Orientation on Environmental Sustainability: The Mediating Roles of Absorptive Capacity and Green Innovation [Volume 14, Issue 1, 2024, Pages 147-164]
  • Experiential Marketing Managing Touchpoints in Tourism: Typology of Tourist Touchpoints in the Pre-Travel Stage (Case of Iran's Inbound Tourists) [Volume 14, Issue 4, 2024, Pages 119-148]

F

  • Fashion Industry Presenting a Model of Marketing Influencers in the Social Network: A Case Study of Fashion Industry [Volume 14, Issue 3, 2024, Pages 1-24]
  • Financial Technology Scientific/Mental Typology of Marketing Performance of FinTech Startups Using the Cognitive Q-Method [Volume 14, Issue 3, 2024, Pages 97-134]
  • FinTech Startups Scientific/Mental Typology of Marketing Performance of FinTech Startups Using the Cognitive Q-Method [Volume 14, Issue 3, 2024, Pages 97-134]
  • Freemium Model Behavioral Antecedents and Inhibitors of Free Riding in Freemium Marketing: An Analysis of User Experiences and Implications [Volume 14, Issue 4, 2024, Pages 93-118]
  • Free-Riding Behavioral Antecedents and Inhibitors of Free Riding in Freemium Marketing: An Analysis of User Experiences and Implications [Volume 14, Issue 4, 2024, Pages 93-118]
  • Fuzzy Cognitive Map Modeling and Scenario Analysis of Customer Brand Co-Creation Behavior Challenges: An Analysis of Coping Strategies [Volume 14, Issue 2, 2024, Pages 121-148]
  • Fuzzy Logic Fuzzy Logic-Based Unsupervised Sentiment Analysis and Opinion Mining: Applications in Market Research [Volume 14, Issue 1, 2024, Pages 127-146]

G

  • Gamification Providing a Framework to Implement Gamification for Sales Effectiveness in the Education and Consulting Business Industry [Volume 14, Issue 4, 2024, Pages 65-92]
  • Gen-Y The "Phenomenon of Online Store Browsing (Webrooming)" as Experienced by Generation Y Consumers [Volume 14, Issue 1, 2024, Pages 21-44]

H

  • Hierarchical Value Map Comparing the Mental Maps of Online and Offline Clothing Buyers Using Zaltman Metaphor Elicitation Technique [Volume 14, Issue 4, 2024, Pages 1-30]

I

  • Impulse buying behavior Examining the Model of Situational Factors Affecting Consumer Impulse Buying Behavior (Case Study: Shahrvand Chain Stores in Tehran Metropolis) [Volume 14, Issue 1, 2024, Pages 45-78]
  • Inbound Tourist Managing Touchpoints in Tourism: Typology of Tourist Touchpoints in the Pre-Travel Stage (Case of Iran's Inbound Tourists) [Volume 14, Issue 4, 2024, Pages 119-148]
  • Influencer Characteristics Presenting a Model of Marketing Influencers in the Social Network: A Case Study of Fashion Industry [Volume 14, Issue 3, 2024, Pages 1-24]
  • Influencer Marketing Presenting a Model of Marketing Influencers in the Social Network: A Case Study of Fashion Industry [Volume 14, Issue 3, 2024, Pages 1-24]
  • Instagram Exploring Instagram User Motivations: An Analysis Using the Laddering Interview and ACV Technique [Volume 14, Issue 1, 2024, Pages 1-20]
  • Instagram Presenting a Model of Marketing Influencers in the Social Network: A Case Study of Fashion Industry [Volume 14, Issue 3, 2024, Pages 1-24]
  • International Trading Providing a Framework of Foreign Trade Consulting Capabilities [Volume 14, Issue 2, 2024, Pages 1-26]

K

  • Knowledge-Based Cooperative Companies Proposing a Value Co-Creation Model with a Reverse B2B Marketing Approach in Knowledge-Based Cooperative Companies in Isfahan Province [Volume 14, Issue 4, 2024, Pages 183-216]

L

  • Laddering interview Comparing the Mental Maps of Online and Offline Clothing Buyers Using Zaltman Metaphor Elicitation Technique [Volume 14, Issue 4, 2024, Pages 1-30]
  • Ladder Interview Exploring Instagram User Motivations: An Analysis Using the Laddering Interview and ACV Technique [Volume 14, Issue 1, 2024, Pages 1-20]
  • Learning Agility The Role of Learning Agility in the Relationship between Service Experience and Value Co-Creation in Consumers with the Moderating Role of Cognitive Engagement [Volume 14, Issue 3, 2024, Pages 77-96]
  • Lexicon Analysis Tool Fuzzy Logic-Based Unsupervised Sentiment Analysis and Opinion Mining: Applications in Market Research [Volume 14, Issue 1, 2024, Pages 127-146]
  • Lived Experience The "Phenomenon of Online Store Browsing (Webrooming)" as Experienced by Generation Y Consumers [Volume 14, Issue 1, 2024, Pages 21-44]

M

  • Marketing Providing a Framework to Implement Gamification for Sales Effectiveness in the Education and Consulting Business Industry [Volume 14, Issue 4, 2024, Pages 65-92]
  • Marketing Behavioral Antecedents and Inhibitors of Free Riding in Freemium Marketing: An Analysis of User Experiences and Implications [Volume 14, Issue 4, 2024, Pages 93-118]
  • Means-End Chain Exploring Instagram User Motivations: An Analysis Using the Laddering Interview and ACV Technique [Volume 14, Issue 1, 2024, Pages 1-20]
  • Mental Engagement Comparing the Mental Maps of Online and Offline Clothing Buyers Using Zaltman Metaphor Elicitation Technique [Volume 14, Issue 4, 2024, Pages 1-30]
  • Mixed Approach.  Designing and Validating a Sustainable Marketing Model in the Construction Industry [Volume 14, Issue 3, 2024, Pages 53-76]

N

  • Naive Bayes Designing and Explaining the Purchase Journey Map of Moviegoers Based on Contact Points [Volume 14, Issue 1, 2024, Pages 79-102]
  • Natural Language Processing Fuzzy Logic-Based Unsupervised Sentiment Analysis and Opinion Mining: Applications in Market Research [Volume 14, Issue 1, 2024, Pages 127-146]

O

  • Omnichannel retailing Clustering of the Stimuli Affecting Customers' Channel Choice Behavior in the Omni-Channel Retail Platform [Volume 14, Issue 4, 2024, Pages 31-64]
  • Online retail Presenting a Model for Simulating Factors Affecting Brand Loyalty in the Online Retail Industry with a System Dynamics Approach [Volume 14, Issue 1, 2024, Pages 103-126]
  • Opinion Mining Fuzzy Logic-Based Unsupervised Sentiment Analysis and Opinion Mining: Applications in Market Research [Volume 14, Issue 1, 2024, Pages 127-146]

P

  • Phenomenology Comparing the Mental Maps of Online and Offline Clothing Buyers Using Zaltman Metaphor Elicitation Technique [Volume 14, Issue 4, 2024, Pages 1-30]
  • Physical factors Examining the Model of Situational Factors Affecting Consumer Impulse Buying Behavior (Case Study: Shahrvand Chain Stores in Tehran Metropolis) [Volume 14, Issue 1, 2024, Pages 45-78]
  • Product Purchase The "Phenomenon of Online Store Browsing (Webrooming)" as Experienced by Generation Y Consumers [Volume 14, Issue 1, 2024, Pages 21-44]
  • Product Searching The "Phenomenon of Online Store Browsing (Webrooming)" as Experienced by Generation Y Consumers [Volume 14, Issue 1, 2024, Pages 21-44]
  • Promotional Techniques Violation of Advertising and Marketing Legal Regulations on Children’s Food Packaging: A Qualitative Study [Volume 14, Issue 3, 2024, Pages 135-154]
  • Purchase Process Explaining the Drivers of Customer’s Perceived Value in the Retail Industry: Thematic Analysis and Shannon Entropy [Volume 14, Issue 2, 2024, Pages 55-82]

Q

  • Q method Scientific/Mental Typology of Marketing Performance of FinTech Startups Using the Cognitive Q-Method [Volume 14, Issue 3, 2024, Pages 97-134]
  • Qualitative Research Exploring Instagram User Motivations: An Analysis Using the Laddering Interview and ACV Technique [Volume 14, Issue 1, 2024, Pages 1-20]

R

  • Retail Industry Explaining the Drivers of Customer’s Perceived Value in the Retail Industry: Thematic Analysis and Shannon Entropy [Volume 14, Issue 2, 2024, Pages 55-82]
  • Reverse Marketing Proposing a Value Co-Creation Model with a Reverse B2B Marketing Approach in Knowledge-Based Cooperative Companies in Isfahan Province [Volume 14, Issue 4, 2024, Pages 183-216]

S

  • Sales Effectiveness Providing a Framework to Implement Gamification for Sales Effectiveness in the Education and Consulting Business Industry [Volume 14, Issue 4, 2024, Pages 65-92]
  • Sentiment Analysis Fuzzy Logic-Based Unsupervised Sentiment Analysis and Opinion Mining: Applications in Market Research [Volume 14, Issue 1, 2024, Pages 127-146]
  • Service Experience The Role of Learning Agility in the Relationship between Service Experience and Value Co-Creation in Consumers with the Moderating Role of Cognitive Engagement [Volume 14, Issue 3, 2024, Pages 77-96]
  • Shannon Entropy Explaining the Drivers of Customer’s Perceived Value in the Retail Industry: Thematic Analysis and Shannon Entropy [Volume 14, Issue 2, 2024, Pages 55-82]
  • Shopping Journey Map Designing and Explaining the Purchase Journey Map of Moviegoers Based on Contact Points [Volume 14, Issue 1, 2024, Pages 79-102]
  • Smart Decision-Making A Mixed-Methods Study on the Impact of Augmented Reality (AR) on Brand Equity and Smart Decision-Making in Retail Industries [Volume 14, Issue 4, 2024, Pages 149-182]
  • Social Factors Examining the Model of Situational Factors Affecting Consumer Impulse Buying Behavior (Case Study: Shahrvand Chain Stores in Tehran Metropolis) [Volume 14, Issue 1, 2024, Pages 45-78]
  • Social Media Marketing Activities Effect of Customer Participation Motivation on Customer Equity: the Mediating Role of Brand Trust and Social Media Marketing Activities [Volume 14, Issue 3, 2024, Pages 155-178]
  • Social Network Exploring Instagram User Motivations: An Analysis Using the Laddering Interview and ACV Technique [Volume 14, Issue 1, 2024, Pages 1-20]
  • Social Value Explaining the Drivers of Customer’s Perceived Value in the Retail Industry: Thematic Analysis and Shannon Entropy [Volume 14, Issue 2, 2024, Pages 55-82]
  • Strategic Capabilities Providing a Framework of Foreign Trade Consulting Capabilities [Volume 14, Issue 2, 2024, Pages 1-26]
  • Strategies Modeling and Scenario Analysis of Customer Brand Co-Creation Behavior Challenges: An Analysis of Coping Strategies [Volume 14, Issue 2, 2024, Pages 121-148]
  • System Dynamics Presenting a Model for Simulating Factors Affecting Brand Loyalty in the Online Retail Industry with a System Dynamics Approach [Volume 14, Issue 1, 2024, Pages 103-126]

T

  • Theme Analysis Explaining the Drivers of Customer’s Perceived Value in the Retail Industry: Thematic Analysis and Shannon Entropy [Volume 14, Issue 2, 2024, Pages 55-82]
  • Theme Analysis Providing a Framework to Implement Gamification for Sales Effectiveness in the Education and Consulting Business Industry [Volume 14, Issue 4, 2024, Pages 65-92]
  • Touchpoints Managing Touchpoints in Tourism: Typology of Tourist Touchpoints in the Pre-Travel Stage (Case of Iran's Inbound Tourists) [Volume 14, Issue 4, 2024, Pages 119-148]
  • Touch Points Designing and Explaining the Purchase Journey Map of Moviegoers Based on Contact Points [Volume 14, Issue 1, 2024, Pages 79-102]
  • Tourism Marketing Managing Touchpoints in Tourism: Typology of Tourist Touchpoints in the Pre-Travel Stage (Case of Iran's Inbound Tourists) [Volume 14, Issue 4, 2024, Pages 119-148]
  • Tourist Experience Managing Touchpoints in Tourism: Typology of Tourist Touchpoints in the Pre-Travel Stage (Case of Iran's Inbound Tourists) [Volume 14, Issue 4, 2024, Pages 119-148]

U

  • Unhealthy Food Violation of Advertising and Marketing Legal Regulations on Children’s Food Packaging: A Qualitative Study [Volume 14, Issue 3, 2024, Pages 135-154]

W

  • Webrooming The "Phenomenon of Online Store Browsing (Webrooming)" as Experienced by Generation Y Consumers [Volume 14, Issue 1, 2024, Pages 21-44]

Z

  • ZMET Comparing the Mental Maps of Online and Offline Clothing Buyers Using Zaltman Metaphor Elicitation Technique [Volume 14, Issue 4, 2024, Pages 1-30]