Keyword Index

A

  • Advertising Campaign Message Content Strategies of Commercial Advertising Campaign: Identification, integration, and validation [Volume 13, Issue 1, 2023, Pages 147-176]
  • Affective Interaction Analysis of the Masculine and Feminine Brand Personality and the Customer-based Brand ‎Equity on Instagram Pages of Fast-moving Consumer Goods [Volume 13, Issue 1, 2023, Pages 73-88]
  • Ambiguity Designing the Online Shopping Experience Model of DigiKala Customers in VUCA ‎Conditions [Volume 13, Issue 2, 2023, Pages 109-142]
  • Attractiveness Identifying the Mental Pattern of Employers Regarding the Appearance and Behavioral ‎Characteristics Effective in Hiring Marketers in Mashhad Organizations [Volume 13, Issue 1, 2023, Pages 47-72]
  • Augmented Reality Exploring Flow Experience in Augmented Reality Technology Based on the Virtual ‎Liminoid Theory Dimensions [Volume 13, Issue 1, 2023, Pages 115-146]
  • Avatar The Role of Avatar Features in Customer Identification and Purchase Intention in the Metaverse World [Volume 13, Issue 4, 2023, Pages 137-160]

B

  • Bayesian network Customer Churn Analysis Based on the Data-mining Approach: Hybrid Algorithm ‎Incorporates Decision Tree and Bayesian Network [Volume 13, Issue 2, 2023, Pages 1-22]
  • Brain Signal The Experience of Tasting Different Brands of Non-alcoholic Beer among Runners Athletes ‎from the Neuromarketing Perspective [Volume 13, Issue 2, 2023, Pages 65-84]
  • Brand The Experience of Tasting Different Brands of Non-alcoholic Beer among Runners Athletes ‎from the Neuromarketing Perspective [Volume 13, Issue 2, 2023, Pages 65-84]
  • Brand Identifying the Key Success Factors in Implementing Brand Gender Identity Considering the Consumer Community Using the FCM Method [Volume 13, Issue 3, 2023, Pages 73-88]
  • Brand Awareness Investigating the Effect of Instagram Contests Feature on User Engagement by Explaining ‎the Mediating Role of Users’ Emotions and Brand Awareness [Volume 13, Issue 1, 2023, Pages 177-196]
  • Brand Gender Identity Identifying the Key Success Factors in Implementing Brand Gender Identity Considering the Consumer Community Using the FCM Method [Volume 13, Issue 3, 2023, Pages 73-88]
  • Brand Love Analysis of the Masculine and Feminine Brand Personality and the Customer-based Brand ‎Equity on Instagram Pages of Fast-moving Consumer Goods [Volume 13, Issue 1, 2023, Pages 73-88]
  • Brand Love Recognizing and Understanding the Brand Tribalism; Providing a FuzzyCognitive Mapping ‎of the Generating Factors Using the FCM Method [Volume 13, Issue 2, 2023, Pages 23-42]
  • Brand Personality Analysis of the Masculine and Feminine Brand Personality and the Customer-based Brand ‎Equity on Instagram Pages of Fast-moving Consumer Goods [Volume 13, Issue 1, 2023, Pages 73-88]
  • Brand tribalism Recognizing and Understanding the Brand Tribalism; Providing a FuzzyCognitive Mapping ‎of the Generating Factors Using the FCM Method [Volume 13, Issue 2, 2023, Pages 23-42]
  • Brand Trust The Effect of Purchase Intention its Antecedents on Fake News by Moderating Brand ‎Trust: A SOBC Approach [Volume 13, Issue 2, 2023, Pages 143-168]
  • Business-to-Business Digital Marketing Designing a B2B Digital Marketing Implementation Model with an Emphasis on Artificial Intelligence-based Customer Relationship Management [Volume 13, Issue 3, 2023, Pages 133-158]

C

  • C5.0 Decision Tree Customer Churn Analysis Based on the Data-mining Approach: Hybrid Algorithm ‎Incorporates Decision Tree and Bayesian Network [Volume 13, Issue 2, 2023, Pages 1-22]
  • Carbon Footprint Label Enhancing the Effect of Location of Carbon Footprint Labels on Environmentally Friendly Product Packages on Consumers' Visual Attention [Volume 13, Issue 4, 2023, Pages 97-114]
  • Cloninger’s Temperament and Character Inventory (TCI) Effects of Temperament Traits and Customer Involvement on Post-Purchase Cognitive Dissonance [Volume 13, Issue 4, 2023, Pages 27-50]
  • Complexity Designing the Online Shopping Experience Model of DigiKala Customers in VUCA ‎Conditions [Volume 13, Issue 2, 2023, Pages 109-142]
  • Consumer Behavior Designing a Model of Factors Affecting Consumer Cynicism in the Automotive Industry Using a Meta-‎synthesis Approach [Volume 13, Issue 1, 2023, Pages 17-46]
  • Customer Designing a Model of Factors Affecting Consumer Cynicism in the Automotive Industry Using a Meta-‎synthesis Approach [Volume 13, Issue 1, 2023, Pages 17-46]
  • Customer-based brand equity Analysis of the Masculine and Feminine Brand Personality and the Customer-based Brand ‎Equity on Instagram Pages of Fast-moving Consumer Goods [Volume 13, Issue 1, 2023, Pages 73-88]
  • Customer Churn Customer Churn Analysis Based on the Data-mining Approach: Hybrid Algorithm ‎Incorporates Decision Tree and Bayesian Network [Volume 13, Issue 2, 2023, Pages 1-22]
  • Customer Dissatisfaction Customer Satisfaction Analysis with a Text Mining Approach ‎ (Case Study: Customers of Organic Honeys)‎ [Volume 13, Issue 3, 2023, Pages 49-72]
  • Customer Engagement The Role of Avatar Features in Customer Identification and Purchase Intention in the Metaverse World [Volume 13, Issue 4, 2023, Pages 137-160]
  • Customer Experience Improving Customers’ Experiences in Pre-Purchase Interaction Points: Graph Theory- ‎Matrix Permanents Approach to Identify and Analyze the Relationships of Influential ‎Factors [Volume 13, Issue 2, 2023, Pages 85-108]
  • Customer Identification The Role of Avatar Features in Customer Identification and Purchase Intention in the Metaverse World [Volume 13, Issue 4, 2023, Pages 137-160]
  • Customer Involvement Effects of Temperament Traits and Customer Involvement on Post-Purchase Cognitive Dissonance [Volume 13, Issue 4, 2023, Pages 27-50]
  • Customer Journey Designing the Online Shopping Experience Model of DigiKala Customers in VUCA ‎Conditions [Volume 13, Issue 2, 2023, Pages 109-142]
  • Customer Relationship Developing and Evaluating a Conceptual Model of the Components Affecting the Quality of ‎Customer Relationships in Electronic Businesses [Volume 13, Issue 1, 2023, Pages 89-114]
  • Customer Relationship Management Designing a B2B Digital Marketing Implementation Model with an Emphasis on Artificial Intelligence-based Customer Relationship Management [Volume 13, Issue 3, 2023, Pages 133-158]
  • Customer Satisfaction Customer Satisfaction Analysis with a Text Mining Approach ‎ (Case Study: Customers of Organic Honeys)‎ [Volume 13, Issue 3, 2023, Pages 49-72]
  • Customer Value Co-Creation A Meta-Synthesis of the Integrated Model of Customer Value Co-Destruction and Co-Creation [Volume 13, Issue 4, 2023, Pages 1-26]
  • Customer Value Co-Destruction A Meta-Synthesis of the Integrated Model of Customer Value Co-Destruction and Co-Creation [Volume 13, Issue 4, 2023, Pages 1-26]

D

  • Data Mining Customer Churn Analysis Based on the Data-mining Approach: Hybrid Algorithm ‎Incorporates Decision Tree and Bayesian Network [Volume 13, Issue 2, 2023, Pages 1-22]
  • Destination cognitive Image The Impact of Tourist Mental Image of Tourist Destination on the Value Co-creation by Focusing on the Mediating Role of Destination Love: A Study of Selected Tourist Destinations of Iran [Volume 13, Issue 3, 2023, Pages 1-22]
  • Destination Love The Impact of Tourist Mental Image of Tourist Destination on the Value Co-creation by Focusing on the Mediating Role of Destination Love: A Study of Selected Tourist Destinations of Iran [Volume 13, Issue 3, 2023, Pages 1-22]
  • Destination’s Emotional Image The Impact of Tourist Mental Image of Tourist Destination on the Value Co-creation by Focusing on the Mediating Role of Destination Love: A Study of Selected Tourist Destinations of Iran [Volume 13, Issue 3, 2023, Pages 1-22]
  • Digital marketing Identifying the Dimensions of Digital Marketing of Electronic Businesses of the Insurance ‎Industry in Iran [Volume 13, Issue 2, 2023, Pages 169-192]
  • Digital marketing capabilities Effects of Digital Orientation on Marketing Performance with the Mediating Role of Digital Marketing Capabilities in Small and Medium Businesses [Volume 13, Issue 4, 2023, Pages 115-136]
  • Digital orientation Effects of Digital Orientation on Marketing Performance with the Mediating Role of Digital Marketing Capabilities in Small and Medium Businesses [Volume 13, Issue 4, 2023, Pages 115-136]
  • Digitization Identifying the Dimensions of Digital Marketing of Electronic Businesses of the Insurance ‎Industry in Iran [Volume 13, Issue 2, 2023, Pages 169-192]
  • Dissatisfaction Designing a Model of Factors Affecting Consumer Cynicism in the Automotive Industry Using a Meta-‎synthesis Approach [Volume 13, Issue 1, 2023, Pages 17-46]

E

  • E-business Identifying the Dimensions of Digital Marketing of Electronic Businesses of the Insurance ‎Industry in Iran [Volume 13, Issue 2, 2023, Pages 169-192]
  • Eco-Friendly Products Enhancing the Effect of Location of Carbon Footprint Labels on Environmentally Friendly Product Packages on Consumers' Visual Attention [Volume 13, Issue 4, 2023, Pages 97-114]
  • Electronic Business Developing and Evaluating a Conceptual Model of the Components Affecting the Quality of ‎Customer Relationships in Electronic Businesses [Volume 13, Issue 1, 2023, Pages 89-114]
  • Eye-Tracking Enhancing the Effect of Location of Carbon Footprint Labels on Environmentally Friendly Product Packages on Consumers' Visual Attention [Volume 13, Issue 4, 2023, Pages 97-114]

F

  • Fake news The Effect of Purchase Intention its Antecedents on Fake News by Moderating Brand ‎Trust: A SOBC Approach [Volume 13, Issue 2, 2023, Pages 143-168]
  • Femininity of the Brand Analysis of the Masculine and Feminine Brand Personality and the Customer-based Brand ‎Equity on Instagram Pages of Fast-moving Consumer Goods [Volume 13, Issue 1, 2023, Pages 73-88]
  • Flow experience Exploring Flow Experience in Augmented Reality Technology Based on the Virtual ‎Liminoid Theory Dimensions [Volume 13, Issue 1, 2023, Pages 115-146]
  • Free Trade Zone Designing and Validating a Long-Term Buyer-Seller Communication Model in Free Trade Zones [Volume 13, Issue 4, 2023, Pages 161-182]
  • Friedman's Test‎ Developing and Evaluating a Conceptual Model of the Components Affecting the Quality of ‎Customer Relationships in Electronic Businesses [Volume 13, Issue 1, 2023, Pages 89-114]
  • Fuzzy Cognitive Map Recognizing and Understanding the Brand Tribalism; Providing a FuzzyCognitive Mapping ‎of the Generating Factors Using the FCM Method [Volume 13, Issue 2, 2023, Pages 23-42]
  • Fuzzy Cognitive Map Identifying the Key Success Factors in Implementing Brand Gender Identity Considering the Consumer Community Using the FCM Method [Volume 13, Issue 3, 2023, Pages 73-88]
  • Fuzzy DEMATEL Presenting a Model of Nostalgic Branding Drivers [Volume 13, Issue 4, 2023, Pages 69-96]
  • Fuzzy Network Analysis Presenting a Model of Nostalgic Branding Drivers [Volume 13, Issue 4, 2023, Pages 69-96]

G

  • Graph Theory Improving Customers’ Experiences in Pre-Purchase Interaction Points: Graph Theory- ‎Matrix Permanents Approach to Identify and Analyze the Relationships of Influential ‎Factors [Volume 13, Issue 2, 2023, Pages 85-108]

I

  • Influencer Marketing Influencer Marketing: Identifying and Explaining the Psychological Effects of Social Media ‎Influencers on consumers (Case Study: Female Students of Mazandaran University)‎ [Volume 13, Issue 3, 2023, Pages 23-48]
  • Influencers Influencer Marketing: Identifying and Explaining the Psychological Effects of Social Media ‎Influencers on consumers (Case Study: Female Students of Mazandaran University)‎ [Volume 13, Issue 3, 2023, Pages 23-48]
  • Influencing Factors Developing and Evaluating a Conceptual Model of the Components Affecting the Quality of ‎Customer Relationships in Electronic Businesses [Volume 13, Issue 1, 2023, Pages 89-114]
  • Information technology Identifying the Dimensions of Digital Marketing of Electronic Businesses of the Insurance ‎Industry in Iran [Volume 13, Issue 2, 2023, Pages 169-192]
  • Instagram Contests Feature Investigating the Effect of Instagram Contests Feature on User Engagement by Explaining ‎the Mediating Role of Users’ Emotions and Brand Awareness [Volume 13, Issue 1, 2023, Pages 177-196]
  • Insurance Industry Identifying the Dimensions of Digital Marketing of Electronic Businesses of the Insurance ‎Industry in Iran [Volume 13, Issue 2, 2023, Pages 169-192]
  • Intention to Reuse the Augmented Reality App Intention to Reuse the Augmented Reality App Based on the Stimulus-Organism-Response ‎Framework and Gender Schema Theory in the Fashion Clothing Industry [Volume 13, Issue 2, 2023, Pages 43-64]
  • International marketing Design and Explanation Born Global Strategic Marketing Framework: Dimensions and Strategies, Mix and Consequences [Volume 13, Issue 4, 2023, Pages 51-68]
  • Iran mercantile exchange market Sales Forecasting Using the Meta-learning Method (Case study: Aluminum Sales in Iran’s Mercantile Exchange Market) [Volume 13, Issue 3, 2023, Pages 113-132]

J

  • Job satisfaction The Impact of Networking on Sales Performance: A Study of the Mediating Role of Creativity and Job Satisfaction (Case Study: Kosar Insurance Agency, Mashhad) [Volume 13, Issue 1, 2023, Pages 1-16]

K

  • Kosar Insurance The Impact of Networking on Sales Performance: A Study of the Mediating Role of Creativity and Job Satisfaction (Case Study: Kosar Insurance Agency, Mashhad) [Volume 13, Issue 1, 2023, Pages 1-16]

L

  • Label Location Enhancing the Effect of Location of Carbon Footprint Labels on Environmentally Friendly Product Packages on Consumers' Visual Attention [Volume 13, Issue 4, 2023, Pages 97-114]

M

  • Machine Learning Customer Churn Analysis Based on the Data-mining Approach: Hybrid Algorithm ‎Incorporates Decision Tree and Bayesian Network [Volume 13, Issue 2, 2023, Pages 1-22]
  • Machine Learning Sales Forecasting Using the Meta-learning Method (Case study: Aluminum Sales in Iran’s Mercantile Exchange Market) [Volume 13, Issue 3, 2023, Pages 113-132]
  • Marketing Management Sales Forecasting Using the Meta-learning Method (Case study: Aluminum Sales in Iran’s Mercantile Exchange Market) [Volume 13, Issue 3, 2023, Pages 113-132]
  • Marketing mix Identifying Dimensions of Marketing Flexibility and Factors Affecting it in Life Insurance [Volume 13, Issue 3, 2023, Pages 89-112]
  • Marketing Strategy Identifying Dimensions of Marketing Flexibility and Factors Affecting it in Life Insurance [Volume 13, Issue 3, 2023, Pages 89-112]
  • Masculinity of the Brand Analysis of the Masculine and Feminine Brand Personality and the Customer-based Brand ‎Equity on Instagram Pages of Fast-moving Consumer Goods [Volume 13, Issue 1, 2023, Pages 73-88]
  • Matrix Permanents Improving Customers’ Experiences in Pre-Purchase Interaction Points: Graph Theory- ‎Matrix Permanents Approach to Identify and Analyze the Relationships of Influential ‎Factors [Volume 13, Issue 2, 2023, Pages 85-108]
  • Message Content Strategy Message Content Strategies of Commercial Advertising Campaign: Identification, integration, and validation [Volume 13, Issue 1, 2023, Pages 147-176]
  • Meta-learning Sales Forecasting Using the Meta-learning Method (Case study: Aluminum Sales in Iran’s Mercantile Exchange Market) [Volume 13, Issue 3, 2023, Pages 113-132]
  • Meta-synthesis Message Content Strategies of Commercial Advertising Campaign: Identification, integration, and validation [Volume 13, Issue 1, 2023, Pages 147-176]
  • Meta-synthesis Designing a Model of Factors Affecting Consumer Cynicism in the Automotive Industry Using a Meta-‎synthesis Approach [Volume 13, Issue 1, 2023, Pages 17-46]
  • Meta-synthesis Improving Customers’ Experiences in Pre-Purchase Interaction Points: Graph Theory- ‎Matrix Permanents Approach to Identify and Analyze the Relationships of Influential ‎Factors [Volume 13, Issue 2, 2023, Pages 85-108]
  • Meta-synthesis Design and Explanation Born Global Strategic Marketing Framework: Dimensions and Strategies, Mix and Consequences [Volume 13, Issue 4, 2023, Pages 51-68]
  • Meta-synthesis Presenting a Model of Nostalgic Branding Drivers [Volume 13, Issue 4, 2023, Pages 69-96]
  • Metaverse The Role of Avatar Features in Customer Identification and Purchase Intention in the Metaverse World [Volume 13, Issue 4, 2023, Pages 137-160]
  • Mixed Approach Designing and Validating a Long-Term Buyer-Seller Communication Model in Free Trade Zones [Volume 13, Issue 4, 2023, Pages 161-182]

N

  • Networking The Impact of Networking on Sales Performance: A Study of the Mediating Role of Creativity and Job Satisfaction (Case Study: Kosar Insurance Agency, Mashhad) [Volume 13, Issue 1, 2023, Pages 1-16]
  • Non-alcoholic Beer The Experience of Tasting Different Brands of Non-alcoholic Beer among Runners Athletes ‎from the Neuromarketing Perspective [Volume 13, Issue 2, 2023, Pages 65-84]
  • Nostalgic Branding Presenting a Model of Nostalgic Branding Drivers [Volume 13, Issue 4, 2023, Pages 69-96]

O

  • Openness to change The Effect of Purchase Intention its Antecedents on Fake News by Moderating Brand ‎Trust: A SOBC Approach [Volume 13, Issue 2, 2023, Pages 143-168]
  • Opinion Leaders Influencer Marketing: Identifying and Explaining the Psychological Effects of Social Media ‎Influencers on consumers (Case Study: Female Students of Mazandaran University)‎ [Volume 13, Issue 3, 2023, Pages 23-48]
  • Organic Honey Customer Satisfaction Analysis with a Text Mining Approach ‎ (Case Study: Customers of Organic Honeys)‎ [Volume 13, Issue 3, 2023, Pages 49-72]

P

  • Post-Purchase Cognitive Dissonance Effects of Temperament Traits and Customer Involvement on Post-Purchase Cognitive Dissonance [Volume 13, Issue 4, 2023, Pages 27-50]
  • Purchase Intention The Role of Avatar Features in Customer Identification and Purchase Intention in the Metaverse World [Volume 13, Issue 4, 2023, Pages 137-160]

Q

  • Q methodology Identifying the Mental Pattern of Employers Regarding the Appearance and Behavioral ‎Characteristics Effective in Hiring Marketers in Mashhad Organizations [Volume 13, Issue 1, 2023, Pages 47-72]

R

  • Runner The Experience of Tasting Different Brands of Non-alcoholic Beer among Runners Athletes ‎from the Neuromarketing Perspective [Volume 13, Issue 2, 2023, Pages 65-84]

S

  • Sales forecasting Sales Forecasting Using the Meta-learning Method (Case study: Aluminum Sales in Iran’s Mercantile Exchange Market) [Volume 13, Issue 3, 2023, Pages 113-132]
  • Sales Performance The Impact of Networking on Sales Performance: A Study of the Mediating Role of Creativity and Job Satisfaction (Case Study: Kosar Insurance Agency, Mashhad) [Volume 13, Issue 1, 2023, Pages 1-16]
  • Selected Tourist Destinations of Iran The Impact of Tourist Mental Image of Tourist Destination on the Value Co-creation by Focusing on the Mediating Role of Destination Love: A Study of Selected Tourist Destinations of Iran [Volume 13, Issue 3, 2023, Pages 1-22]
  • Sense of Taste The Experience of Tasting Different Brands of Non-alcoholic Beer among Runners Athletes ‎from the Neuromarketing Perspective [Volume 13, Issue 2, 2023, Pages 65-84]
  • Sharing Economy Platforms A Meta-Synthesis of the Integrated Model of Customer Value Co-Destruction and Co-Creation [Volume 13, Issue 4, 2023, Pages 1-26]
  • Small and Medium virtual businesses Effects of Digital Orientation on Marketing Performance with the Mediating Role of Digital Marketing Capabilities in Small and Medium Businesses [Volume 13, Issue 4, 2023, Pages 115-136]
  • Social Media A Meta-Synthesis of the Integrated Model of Customer Value Co-Destruction and Co-Creation [Volume 13, Issue 4, 2023, Pages 1-26]
  • Social Media Strategy Investigating the Effect of Instagram Contests Feature on User Engagement by Explaining ‎the Mediating Role of Users’ Emotions and Brand Awareness [Volume 13, Issue 1, 2023, Pages 177-196]
  • Social Presence Intention to Reuse the Augmented Reality App Based on the Stimulus-Organism-Response ‎Framework and Gender Schema Theory in the Fashion Clothing Industry [Volume 13, Issue 2, 2023, Pages 43-64]
  • Strategic Marketing Design and Explanation Born Global Strategic Marketing Framework: Dimensions and Strategies, Mix and Consequences [Volume 13, Issue 4, 2023, Pages 51-68]

T

  • Telepresence Intention to Reuse the Augmented Reality App Based on the Stimulus-Organism-Response ‎Framework and Gender Schema Theory in the Fashion Clothing Industry [Volume 13, Issue 2, 2023, Pages 43-64]
  • Text Mining Customer Satisfaction Analysis with a Text Mining Approach ‎ (Case Study: Customers of Organic Honeys)‎ [Volume 13, Issue 3, 2023, Pages 49-72]
  • Theme Analysis Message Content Strategies of Commercial Advertising Campaign: Identification, integration, and validation [Volume 13, Issue 1, 2023, Pages 147-176]
  • Touch Points Improving Customers’ Experiences in Pre-Purchase Interaction Points: Graph Theory- ‎Matrix Permanents Approach to Identify and Analyze the Relationships of Influential ‎Factors [Volume 13, Issue 2, 2023, Pages 85-108]
  • Tourism Stakeholders The Impact of Tourist Mental Image of Tourist Destination on the Value Co-creation by Focusing on the Mediating Role of Destination Love: A Study of Selected Tourist Destinations of Iran [Volume 13, Issue 3, 2023, Pages 1-22]

U

  • Uncertainty Designing the Online Shopping Experience Model of DigiKala Customers in VUCA ‎Conditions [Volume 13, Issue 2, 2023, Pages 109-142]
  • User Emotion Investigating the Effect of Instagram Contests Feature on User Engagement by Explaining ‎the Mediating Role of Users’ Emotions and Brand Awareness [Volume 13, Issue 1, 2023, Pages 177-196]
  • User Engagement Investigating the Effect of Instagram Contests Feature on User Engagement by Explaining ‎the Mediating Role of Users’ Emotions and Brand Awareness [Volume 13, Issue 1, 2023, Pages 177-196]

V

  • Virtual liminoid theory Exploring Flow Experience in Augmented Reality Technology Based on the Virtual ‎Liminoid Theory Dimensions [Volume 13, Issue 1, 2023, Pages 115-146]
  • Visual Attention Enhancing the Effect of Location of Carbon Footprint Labels on Environmentally Friendly Product Packages on Consumers' Visual Attention [Volume 13, Issue 4, 2023, Pages 97-114]
  • Volatility Designing the Online Shopping Experience Model of DigiKala Customers in VUCA ‎Conditions [Volume 13, Issue 2, 2023, Pages 109-142]

W

  • Web Crawling Customer Satisfaction Analysis with a Text Mining Approach ‎ (Case Study: Customers of Organic Honeys)‎ [Volume 13, Issue 3, 2023, Pages 49-72]