Keyword Index

A

  • Advertising Analyzing the Driving and Inhibiting Factors of Neuromarketing in Advertising: A Study with a Cognitive Approach [Volume 12, Issue 1, 2022, Pages 89-108]
  • Affective Experience Marketing and Senses: The Influence of Scent and Color Cues on the Affective Costumer Experience of Food e-Tailing [Volume 12, Issue 1, 2022, Pages 1-24]
  • Assimilation Investigating the Assimilation of Business Intelligence in Business: Analyzing the Role of External Pressures and the Commitment of Top Managers in Crisis Situations [Volume 12, Issue 3, 2022, Pages 19-34]
  • Attitude toward Games Identifying Factors Affecting the Motivation of Games Users in Social Networks and their Impact on the User Attitude and Shopping Intention [Volume 12, Issue 4, 2022, Pages 51-68]
  • Augmented Reality (AR) Technology Challenges and Solutions for Applying New Technologies in Iranian Marketing (Case Study: Augmented Reality (AR) Technology) [Volume 12, Issue 3, 2022, Pages 153-176]
  • Augmented Reality Marketing Challenges and Solutions for Applying New Technologies in Iranian Marketing (Case Study: Augmented Reality (AR) Technology) [Volume 12, Issue 3, 2022, Pages 153-176]

B

  • B2B Identifying Factors Affecting Value Creation for Corporate Banking Customers [Volume 12, Issue 2, 2022, Pages 1-20]
  • Background Color Marketing and Senses: The Influence of Scent and Color Cues on the Affective Costumer Experience of Food e-Tailing [Volume 12, Issue 1, 2022, Pages 1-24]
  • Balanced scorecard A Framework for Social Media Marketing Evaluation in SMEs: A Mixed-methods Approach [Volume 12, Issue 4, 2022, Pages 1-28]
  • Banking Industry Introducing a New Banking Product Development Model based on Seed Marketing [Volume 12, Issue 3, 2022, Pages 35-70]
  • Belief Bias Designing a Model of Misbehavior due to Customers' Mental Biases in the Financial Industry: Bank and Stock Market Customers [Volume 12, Issue 2, 2022, Pages 67-90]
  • Brand anxiety The Effects of Brand Anxiety on Brand Obsession Mediated by Brand Hatred and Moderation of Brand affection (Case Study: SAIPA Brand) [Volume 12, Issue 2, 2022, Pages 217-238]
  • Brand Community Identifying Effective Factors of Brand Co-creation in the Social Media Brand Community [Volume 12, Issue 4, 2022, Pages 69-90]
  • Brand Decline D1) Designing a Model for Empowering Iranian Brands with an Emphasis on the Open Innovation Approach in the Home Appliances Industry [Volume 12, Issue 4, 2022, Pages 91-112]
  • Brand Engagement The Effect of Content Quality and Brand Interactivity on Purchase Behavior with the Mediating Role of Users' Cognitive and Emotional Involvement in Social Networks [Volume 12, Issue 3, 2022, Pages 133-152]
  • Brand hate Investigating the Effect of Perceived Price Unfairness on Consumer Brand Hate in a Dynamic Pricing System (Case Study: Snapp Online Taxi) [Volume 12, Issue 1, 2022, Pages 109-128]
  • Brand Love The Effects of Brand Anxiety on Brand Obsession Mediated by Brand Hatred and Moderation of Brand affection (Case Study: SAIPA Brand) [Volume 12, Issue 2, 2022, Pages 217-238]
  • Brand-specific role Investigating the Relationship between Marketing Innovation Capability and Communication Network with Brand-specific Role with the Mediating Role of Cooperation Value and Customer Value in Private Banks [Volume 12, Issue 3, 2022, Pages 71-88]
  • Brand Transgression The Effects of Service Failure and Brand Transgression on Customer Coping Strategies in Internet Taxis [Volume 12, Issue 1, 2022, Pages 177-196]
  • Business Investigating the Effects of Information Technology Capability on the Competitiveness of Sports Stores with the Mediating Role of Social Innovation [Volume 12, Issue 3, 2022, Pages 111-132]
  • Buying decision Presenting the Structure of Effective Factors in the Disposing of Goods using the Repertory Grid (Validation of the Structure in the Mobile Phone Market in Tehran) [Volume 12, Issue 1, 2022, Pages 129-150]

C

  • Challenges and Solutions Challenges and Solutions for Applying New Technologies in Iranian Marketing (Case Study: Augmented Reality (AR) Technology) [Volume 12, Issue 3, 2022, Pages 153-176]
  • Classification Analysis of the EEG Signal Using Higher-Order Spectra (HOS) in the Neuro-marketing Application [Volume 12, Issue 1, 2022, Pages 25-42]
  • Cognitive Bias Designing a Model of Misbehavior due to Customers' Mental Biases in the Financial Industry: Bank and Stock Market Customers [Volume 12, Issue 2, 2022, Pages 67-90]
  • Cognitive Involvement The Effect of Content Quality and Brand Interactivity on Purchase Behavior with the Mediating Role of Users' Cognitive and Emotional Involvement in Social Networks [Volume 12, Issue 3, 2022, Pages 133-152]
  • Cognitive Marketing Analyzing the Driving and Inhibiting Factors of Neuromarketing in Advertising: A Study with a Cognitive Approach [Volume 12, Issue 1, 2022, Pages 89-108]
  • Cognitive Science Analyzing the Driving and Inhibiting Factors of Neuromarketing in Advertising: A Study with a Cognitive Approach [Volume 12, Issue 1, 2022, Pages 89-108]
  • Competitive intelligence Investigating the Effect of Marketing Dashboard Development on Organizational Competitiveness by Explaining the Mediating Role of Marketing Memory and Competitive Intelligence [Volume 12, Issue 1, 2022, Pages 43-68]
  • Competitiveness Investigating the Effects of Information Technology Capability on the Competitiveness of Sports Stores with the Mediating Role of Social Innovation [Volume 12, Issue 3, 2022, Pages 111-132]
  • Construction Industry Designing an Export Development Model for Nano Products of Knowledge-based Companies Working in the Field of Construction Using a Qualitative Meta-Synthesis Approach [Volume 12, Issue 3, 2022, Pages 201-232]
  • Consumer Behavior Analysis of the EEG Signal Using Higher-Order Spectra (HOS) in the Neuro-marketing Application [Volume 12, Issue 1, 2022, Pages 25-42]
  • Consumer Behavior Analyzing the Driving and Inhibiting Factors of Neuromarketing in Advertising: A Study with a Cognitive Approach [Volume 12, Issue 1, 2022, Pages 89-108]
  • Consumer Behavior Presenting the Structure of Effective Factors in the Disposing of Goods using the Repertory Grid (Validation of the Structure in the Mobile Phone Market in Tehran) [Volume 12, Issue 1, 2022, Pages 129-150]
  • Consumer disillusionment Investigating the Effects of Anomie Feeling on Defeat Feeling Considering the Role of Consumer Disillusionment with Marketing Activities [Volume 12, Issue 2, 2022, Pages 145-160]
  • Consumer Shopping Behavior The Effects of Digital Marketing on Consumers’ Buying Behavior (Case Study: Customers of the Digikala Online Store) [Volume 12, Issue 2, 2022, Pages 21-42]
  • Content Quality The Effect of Content Quality and Brand Interactivity on Purchase Behavior with the Mediating Role of Users' Cognitive and Emotional Involvement in Social Networks [Volume 12, Issue 3, 2022, Pages 133-152]
  • Corporate Clients Identifying Factors Affecting Value Creation for Corporate Banking Customers [Volume 12, Issue 2, 2022, Pages 1-20]
  • Country of Export Destination Effects (COED) Investigating the Effects of Country of Export Destination Image on the Product Perceived Quality and the Purchase Intention in Domestic Consumers [Volume 12, Issue 2, 2022, Pages 91-108]
  • Country of origin effect Investigating the Effects of Country of Export Destination Image on the Product Perceived Quality and the Purchase Intention in Domestic Consumers [Volume 12, Issue 2, 2022, Pages 91-108]
  • Country-of-sell (COS) Investigating the Effects of Country of Export Destination Image on the Product Perceived Quality and the Purchase Intention in Domestic Consumers [Volume 12, Issue 2, 2022, Pages 91-108]
  • Crisis Situations Investigating the Assimilation of Business Intelligence in Business: Analyzing the Role of External Pressures and the Commitment of Top Managers in Crisis Situations [Volume 12, Issue 3, 2022, Pages 19-34]
  • Customer ‌‌experience Customer Segmentation in Online Retails Based on Customer Experience and Demographic Characteristics: A Self-Organizing-Maps (SOM) Approach [Volume 12, Issue 1, 2022, Pages 69-88]
  • Customer knowledge sharing Investigating Customer Knowledge Sharing in Online Brand Communities with a Meta-synthesis Approach [Volume 12, Issue 4, 2022, Pages 195-226]
  • Customer Misbehavior Designing a Model of Misbehavior due to Customers' Mental Biases in the Financial Industry: Bank and Stock Market Customers [Volume 12, Issue 2, 2022, Pages 67-90]
  • Customer Oriented Behavior The Effects of Emerging Leadership Styles on Sales Force Performance with the Mediating Role of Satisfaction and Trust in the Sales Manager [Volume 12, Issue 2, 2022, Pages 109-144]
  • Customer participation Identifying Effective Factors of Brand Co-creation in the Social Media Brand Community [Volume 12, Issue 4, 2022, Pages 69-90]
  • Customer value Investigating the Relationship between Marketing Innovation Capability and Communication Network with Brand-specific Role with the Mediating Role of Cooperation Value and Customer Value in Private Banks [Volume 12, Issue 3, 2022, Pages 71-88]

D

  • Destination Image Spiritual Marketing in Tourism: Destination Image Based on Place Attachment and Emotional Solidarity with Residents [Volume 12, Issue 3, 2022, Pages 1-18]
  • Digital marketing The Effects of Digital Marketing on Consumers’ Buying Behavior (Case Study: Customers of the Digikala Online Store) [Volume 12, Issue 2, 2022, Pages 21-42]
  • Disposal of good factors Presenting the Structure of Effective Factors in the Disposing of Goods using the Repertory Grid (Validation of the Structure in the Mobile Phone Market in Tehran) [Volume 12, Issue 1, 2022, Pages 129-150]
  • Disposing stage Presenting the Structure of Effective Factors in the Disposing of Goods using the Repertory Grid (Validation of the Structure in the Mobile Phone Market in Tehran) [Volume 12, Issue 1, 2022, Pages 129-150]
  • Dynamic pricing system Investigating the Effect of Perceived Price Unfairness on Consumer Brand Hate in a Dynamic Pricing System (Case Study: Snapp Online Taxi) [Volume 12, Issue 1, 2022, Pages 109-128]

E

  • EEG Signal Analysis of the EEG Signal Using Higher-Order Spectra (HOS) in the Neuro-marketing Application [Volume 12, Issue 1, 2022, Pages 25-42]
  • E-marketing Investigating the Feasibility of Forming E-marketing Cooperatives in Lorestan Province [Volume 12, Issue 1, 2022, Pages 151-176]
  • E-Marketing Cooperatives Investigating the Feasibility of Forming E-marketing Cooperatives in Lorestan Province [Volume 12, Issue 1, 2022, Pages 151-176]
  • Emerging Leadership Styles The Effects of Emerging Leadership Styles on Sales Force Performance with the Mediating Role of Satisfaction and Trust in the Sales Manager [Volume 12, Issue 2, 2022, Pages 109-144]
  • Emotional Solidarity with Residents Spiritual Marketing in Tourism: Destination Image Based on Place Attachment and Emotional Solidarity with Residents [Volume 12, Issue 3, 2022, Pages 1-18]
  • Empowering of Brand D1) Designing a Model for Empowering Iranian Brands with an Emphasis on the Open Innovation Approach in the Home Appliances Industry [Volume 12, Issue 4, 2022, Pages 91-112]
  • Export development Designing an Export Development Model for Nano Products of Knowledge-based Companies Working in the Field of Construction Using a Qualitative Meta-Synthesis Approach [Volume 12, Issue 3, 2022, Pages 201-232]
  • Export Marketing Investigating the Effects of Country of Export Destination Image on the Product Perceived Quality and the Purchase Intention in Domestic Consumers [Volume 12, Issue 2, 2022, Pages 91-108]
  • Exports Designing an Export Development Model for Nano Products of Knowledge-based Companies Working in the Field of Construction Using a Qualitative Meta-Synthesis Approach [Volume 12, Issue 3, 2022, Pages 201-232]

F

  • Factor Analysis Identifying Factors Affecting Value Creation for Corporate Banking Customers [Volume 12, Issue 2, 2022, Pages 1-20]
  • Feelings of defeat Investigating the Effects of Anomie Feeling on Defeat Feeling Considering the Role of Consumer Disillusionment with Marketing Activities [Volume 12, Issue 2, 2022, Pages 145-160]
  • Feelings of Social anomie Investigating the Effects of Anomie Feeling on Defeat Feeling Considering the Role of Consumer Disillusionment with Marketing Activities [Volume 12, Issue 2, 2022, Pages 145-160]
  • Foundation Data Technique Introducing a New Banking Product Development Model based on Seed Marketing [Volume 12, Issue 3, 2022, Pages 35-70]

G

  • Generation X Phenomenological Analysis of Omni-channel Shopping Value from the Perspective of ‘Generation Y’ and ‘Generation X’ Customers [Volume 12, Issue 2, 2022, Pages 43-66]
  • Generation Y Phenomenological Analysis of Omni-channel Shopping Value from the Perspective of ‘Generation Y’ and ‘Generation X’ Customers [Volume 12, Issue 2, 2022, Pages 43-66]
  • Green perceived risk Investigating the Effect of Greenwashing on Green Trust and Green Purchase Intention with the Mediation of Green Confusion and Perceived Risk [Volume 12, Issue 4, 2022, Pages 177-194]
  • Green trust Investigating the Effect of Greenwashing on Green Trust and Green Purchase Intention with the Mediation of Green Confusion and Perceived Risk [Volume 12, Issue 4, 2022, Pages 177-194]
  • Greenwashing Investigating the Effect of Greenwashing on Green Trust and Green Purchase Intention with the Mediation of Green Confusion and Perceived Risk [Volume 12, Issue 4, 2022, Pages 177-194]
  • Grounded Theory Identifying and Understanding harm to Consumers with a Sense of Perceived Victim Using Grounded Theory [Volume 12, Issue 4, 2022, Pages 113-132]
  • Grounded Theory D1) Designing a Model for Empowering Iranian Brands with an Emphasis on the Open Innovation Approach in the Home Appliances Industry [Volume 12, Issue 4, 2022, Pages 91-112]

H

  • Higher-order spectra Analysis of the EEG Signal Using Higher-Order Spectra (HOS) in the Neuro-marketing Application [Volume 12, Issue 1, 2022, Pages 25-42]
  • Household Overspending Behavior The Role of Mental Accounting in Controlling the Household Overspending Behavior [Volume 12, Issue 3, 2022, Pages 177-200]

I

  • Inadequate mental image Investigating the Effects of Anomie Feeling on Defeat Feeling Considering the Role of Consumer Disillusionment with Marketing Activities [Volume 12, Issue 2, 2022, Pages 145-160]
  • Industry 4.0 Analyzing the Global Trend of Marketing 4.0 Researches: A Mixed-methods Approach [Volume 12, Issue 2, 2022, Pages 161-188]
  • Information adoption model The Effect of Information Quality and Source Credibility on Information Adoption in Online Communities [Volume 12, Issue 4, 2022, Pages 151-176]
  • Information technology Investigating the Effects of Information Technology Capability on the Competitiveness of Sports Stores with the Mediating Role of Social Innovation [Volume 12, Issue 3, 2022, Pages 111-132]
  • Insurtech Providing a Marketing Model Insurance Technology ‘Insurtech’ for Start-up Businesses in the Insurance Industry [Volume 12, Issue 1, 2022, Pages 197-216]
  • Internet Taxis The Effects of Service Failure and Brand Transgression on Customer Coping Strategies in Internet Taxis [Volume 12, Issue 1, 2022, Pages 177-196]

K

  • Knowledge-Based Companies Designing an Export Development Model for Nano Products of Knowledge-based Companies Working in the Field of Construction Using a Qualitative Meta-Synthesis Approach [Volume 12, Issue 3, 2022, Pages 201-232]
  • Knowledge management Investigating Customer Knowledge Sharing in Online Brand Communities with a Meta-synthesis Approach [Volume 12, Issue 4, 2022, Pages 195-226]

L

  • Lorestan Province Investigating the Feasibility of Forming E-marketing Cooperatives in Lorestan Province [Volume 12, Issue 1, 2022, Pages 151-176]
  • Loyalty Investigating the Effect of Various Price Discounts on Customers’ Purchase Intention and Loyalty with the Mediating Role of Perceived Deception (Case Study: Customers of Hedonic and Utilitarian Goods in Tehran City) [Volume 12, Issue 4, 2022, Pages 29-50]

M

  • Marketing Providing a Marketing Model Insurance Technology ‘Insurtech’ for Start-up Businesses in the Insurance Industry [Volume 12, Issue 1, 2022, Pages 197-216]
  • Marketing Investigating the Effects of Information Technology Capability on the Competitiveness of Sports Stores with the Mediating Role of Social Innovation [Volume 12, Issue 3, 2022, Pages 111-132]
  • Marketing 4.0 Analyzing the Global Trend of Marketing 4.0 Researches: A Mixed-methods Approach [Volume 12, Issue 2, 2022, Pages 161-188]
  • Marketing activities Investigating the Effects of Anomie Feeling on Defeat Feeling Considering the Role of Consumer Disillusionment with Marketing Activities [Volume 12, Issue 2, 2022, Pages 145-160]
  • Marketing activities Introducing a New Banking Product Development Model based on Seed Marketing [Volume 12, Issue 3, 2022, Pages 35-70]
  • Marketing Dashboard Investigating the Effect of Marketing Dashboard Development on Organizational Competitiveness by Explaining the Mediating Role of Marketing Memory and Competitive Intelligence [Volume 12, Issue 1, 2022, Pages 43-68]
  • Marketing Memory Investigating the Effect of Marketing Dashboard Development on Organizational Competitiveness by Explaining the Mediating Role of Marketing Memory and Competitive Intelligence [Volume 12, Issue 1, 2022, Pages 43-68]
  • Mental Accounting The Role of Mental Accounting in Controlling the Household Overspending Behavior [Volume 12, Issue 3, 2022, Pages 177-200]
  • Mental Bias Designing a Model of Misbehavior due to Customers' Mental Biases in the Financial Industry: Bank and Stock Market Customers [Volume 12, Issue 2, 2022, Pages 67-90]
  • Meta-synthesis Investigating Customer Knowledge Sharing in Online Brand Communities with a Meta-synthesis Approach [Volume 12, Issue 4, 2022, Pages 195-226]
  • Multinomial Logistic Regression The Role of Mental Accounting in Controlling the Household Overspending Behavior [Volume 12, Issue 3, 2022, Pages 177-200]

N

  • Nano Products Designing an Export Development Model for Nano Products of Knowledge-based Companies Working in the Field of Construction Using a Qualitative Meta-Synthesis Approach [Volume 12, Issue 3, 2022, Pages 201-232]
  • Neuro-marketing Analysis of the EEG Signal Using Higher-Order Spectra (HOS) in the Neuro-marketing Application [Volume 12, Issue 1, 2022, Pages 25-42]
  • New Product Development Introducing a New Banking Product Development Model based on Seed Marketing [Volume 12, Issue 3, 2022, Pages 35-70]
  • New Technology Challenges and Solutions for Applying New Technologies in Iranian Marketing (Case Study: Augmented Reality (AR) Technology) [Volume 12, Issue 3, 2022, Pages 153-176]
  • Normalization Investigating the Assimilation of Business Intelligence in Business: Analyzing the Role of External Pressures and the Commitment of Top Managers in Crisis Situations [Volume 12, Issue 3, 2022, Pages 19-34]

O

  • Olfaction Marketing and Senses: The Influence of Scent and Color Cues on the Affective Costumer Experience of Food e-Tailing [Volume 12, Issue 1, 2022, Pages 1-24]
  • Omni-channel Phenomenological Analysis of Omni-channel Shopping Value from the Perspective of ‘Generation Y’ and ‘Generation X’ Customers [Volume 12, Issue 2, 2022, Pages 43-66]
  • Online retail store Customer Segmentation in Online Retails Based on Customer Experience and Demographic Characteristics: A Self-Organizing-Maps (SOM) Approach [Volume 12, Issue 1, 2022, Pages 69-88]
  • Online Shopping Identification of the Effective Factors and Dimensions of Customer's Emotion in Online Shopping of Luxury Cosmetic Products [Volume 12, Issue 3, 2022, Pages 89-110]
  • Open Innovation D1) Designing a Model for Empowering Iranian Brands with an Emphasis on the Open Innovation Approach in the Home Appliances Industry [Volume 12, Issue 4, 2022, Pages 91-112]
  • Organizational Competitiveness Investigating the Effect of Marketing Dashboard Development on Organizational Competitiveness by Explaining the Mediating Role of Marketing Memory and Competitive Intelligence [Volume 12, Issue 1, 2022, Pages 43-68]

P

  • Perceived deception Investigating the Effect of Perceived Price Unfairness on Consumer Brand Hate in a Dynamic Pricing System (Case Study: Snapp Online Taxi) [Volume 12, Issue 1, 2022, Pages 109-128]
  • Perceived deception Investigating the Effect of Various Price Discounts on Customers’ Purchase Intention and Loyalty with the Mediating Role of Perceived Deception (Case Study: Customers of Hedonic and Utilitarian Goods in Tehran City) [Volume 12, Issue 4, 2022, Pages 29-50]
  • Perceived price unfairness Investigating the Effect of Perceived Price Unfairness on Consumer Brand Hate in a Dynamic Pricing System (Case Study: Snapp Online Taxi) [Volume 12, Issue 1, 2022, Pages 109-128]
  • Performance Evaluation A Framework for Social Media Marketing Evaluation in SMEs: A Mixed-methods Approach [Volume 12, Issue 4, 2022, Pages 1-28]
  • Place Attachment Spiritual Marketing in Tourism: Destination Image Based on Place Attachment and Emotional Solidarity with Residents [Volume 12, Issue 3, 2022, Pages 1-18]
  • Pricing Investigating the Effect of Various Price Discounts on Customers’ Purchase Intention and Loyalty with the Mediating Role of Perceived Deception (Case Study: Customers of Hedonic and Utilitarian Goods in Tehran City) [Volume 12, Issue 4, 2022, Pages 29-50]
  • Private Banks.   Investigating the Relationship between Marketing Innovation Capability and Communication Network with Brand-specific Role with the Mediating Role of Cooperation Value and Customer Value in Private Banks [Volume 12, Issue 3, 2022, Pages 71-88]
  • Purchase Behavior The Effect of Content Quality and Brand Interactivity on Purchase Behavior with the Mediating Role of Users' Cognitive and Emotional Involvement in Social Networks [Volume 12, Issue 3, 2022, Pages 133-152]
  • Purchase Intention Investigating the Effect of Various Price Discounts on Customers’ Purchase Intention and Loyalty with the Mediating Role of Perceived Deception (Case Study: Customers of Hedonic and Utilitarian Goods in Tehran City) [Volume 12, Issue 4, 2022, Pages 29-50]

Q

  • Qualitative Meta-Synthesis Approach.   Designing an Export Development Model for Nano Products of Knowledge-based Companies Working in the Field of Construction Using a Qualitative Meta-Synthesis Approach [Volume 12, Issue 3, 2022, Pages 201-232]

R

  • Relationship quality Identifying Effective Factors of Brand Co-creation in the Social Media Brand Community [Volume 12, Issue 4, 2022, Pages 69-90]
  • Repertory grid Presenting the Structure of Effective Factors in the Disposing of Goods using the Repertory Grid (Validation of the Structure in the Mobile Phone Market in Tehran) [Volume 12, Issue 1, 2022, Pages 129-150]

S

  • Sales Force Performance The Effects of Emerging Leadership Styles on Sales Force Performance with the Mediating Role of Satisfaction and Trust in the Sales Manager [Volume 12, Issue 2, 2022, Pages 109-144]
  • Sales Manager Satisfaction The Effects of Emerging Leadership Styles on Sales Force Performance with the Mediating Role of Satisfaction and Trust in the Sales Manager [Volume 12, Issue 2, 2022, Pages 109-144]
  • Sales  Manager Trust The Effects of Emerging Leadership Styles on Sales Force Performance with the Mediating Role of Satisfaction and Trust in the Sales Manager [Volume 12, Issue 2, 2022, Pages 109-144]
  • Scent Imagery Marketing and Senses: The Influence of Scent and Color Cues on the Affective Costumer Experience of Food e-Tailing [Volume 12, Issue 1, 2022, Pages 1-24]
  • Seed Marketing Introducing a New Banking Product Development Model based on Seed Marketing [Volume 12, Issue 3, 2022, Pages 35-70]
  • Segmentation Customer Segmentation in Online Retails Based on Customer Experience and Demographic Characteristics: A Self-Organizing-Maps (SOM) Approach [Volume 12, Issue 1, 2022, Pages 69-88]
  • Sense of Perceived Victimhood Identifying and Understanding harm to Consumers with a Sense of Perceived Victim Using Grounded Theory [Volume 12, Issue 4, 2022, Pages 113-132]
  • Sensory Bias Designing a Model of Misbehavior due to Customers' Mental Biases in the Financial Industry: Bank and Stock Market Customers [Volume 12, Issue 2, 2022, Pages 67-90]
  • Sensory Marketing Marketing and Senses: The Influence of Scent and Color Cues on the Affective Costumer Experience of Food e-Tailing [Volume 12, Issue 1, 2022, Pages 1-24]
  • Service failure The Effects of Service Failure and Brand Transgression on Customer Coping Strategies in Internet Taxis [Volume 12, Issue 1, 2022, Pages 177-196]
  • Service quality Developing a Model for Measuring the Quality of Fintech Customer Service Using a Systematic Review Approach [Volume 12, Issue 2, 2022, Pages 189-216]
  • Shopping value Phenomenological Analysis of Omni-channel Shopping Value from the Perspective of ‘Generation Y’ and ‘Generation X’ Customers [Volume 12, Issue 2, 2022, Pages 43-66]
  • Small and Medium Enterprises SMEs A Framework for Social Media Marketing Evaluation in SMEs: A Mixed-methods Approach [Volume 12, Issue 4, 2022, Pages 1-28]
  • Social Innovation Investigating the Effects of Information Technology Capability on the Competitiveness of Sports Stores with the Mediating Role of Social Innovation [Volume 12, Issue 3, 2022, Pages 111-132]
  • Social Media Identifying Effective Factors of Brand Co-creation in the Social Media Brand Community [Volume 12, Issue 4, 2022, Pages 69-90]
  • Social Media Marketing A Framework for Social Media Marketing Evaluation in SMEs: A Mixed-methods Approach [Volume 12, Issue 4, 2022, Pages 1-28]
  • Social Support Identifying Effective Factors of Brand Co-creation in the Social Media Brand Community [Volume 12, Issue 4, 2022, Pages 69-90]
  • Spiritual marketing Spiritual Marketing in Tourism: Destination Image Based on Place Attachment and Emotional Solidarity with Residents [Volume 12, Issue 3, 2022, Pages 1-18]
  • Sports Store Investigating the Effects of Information Technology Capability on the Competitiveness of Sports Stores with the Mediating Role of Social Innovation [Volume 12, Issue 3, 2022, Pages 111-132]
  • Start-ups Providing a Marketing Model Insurance Technology ‘Insurtech’ for Start-up Businesses in the Insurance Industry [Volume 12, Issue 1, 2022, Pages 197-216]
  • Structural equations of partial least squares Spiritual Marketing in Tourism: Destination Image Based on Place Attachment and Emotional Solidarity with Residents [Volume 12, Issue 3, 2022, Pages 1-18]
  • Systematic literature review Analyzing the Global Trend of Marketing 4.0 Researches: A Mixed-methods Approach [Volume 12, Issue 2, 2022, Pages 161-188]

V

  • Value-Creating Factors Identifying Factors Affecting Value Creation for Corporate Banking Customers [Volume 12, Issue 2, 2022, Pages 1-20]
  • Value Creation Identifying Factors Affecting Value Creation for Corporate Banking Customers [Volume 12, Issue 2, 2022, Pages 1-20]
  • Vision Marketing and Senses: The Influence of Scent and Color Cues on the Affective Costumer Experience of Food e-Tailing [Volume 12, Issue 1, 2022, Pages 1-24]