Keyword Index

A

  • A) Assessment of the Status of Maturity Models Presented in the Field of Intelligence and Business Analysis: A Systematic Review of Research Literature [Volume 11, Issue 4, 2021, Pages 85-106]
  • Advertising Presenting a Diffusion Model for the New Product with the Simultaneous Impact of Price and Advertising [Volume 11, Issue 1, 2021, Pages 143-156]
  • Advertising The Conceptual Model of Personalized Advertising: A Meta-Synthesis Approach [Volume 11, Issue 3, 2021, Pages 196-175]
  • Affecting factors Designing a Multi-Level Construct for the Successful Implementation of Green Marketing in Food Companies [Volume 11, Issue 1, 2021, Pages 179-200]
  • Altmetric The Presence of Neuromarketing Scientific Publications in Social Media: An Altmetric Study [Volume 11, Issue 1, 2021, Pages 27-44]
  • Analytics (BI& Assessment of the Status of Maturity Models Presented in the Field of Intelligence and Business Analysis: A Systematic Review of Research Literature [Volume 11, Issue 4, 2021, Pages 85-106]
  • Attitude Toward Brand Position Explaining the Structural Relationship Model between Social Network Marketing and Customers’ Behavior towards Brand Promotion in the Dairy Industry (Case Study: Kalleh Company at Social Networks) [Volume 11, Issue 2, 2021, Pages 224-199]
  • Attitude towards advertising The Effects of Social Media Influencers on Online Purchase Intention through the Mediating Role of Attitude towards Advertising and Brand (Case of Study: Followers of Leather Clothing Pages on Instagram) [Volume 11, Issue 4, 2021, Pages 157-176]
  • Attitude towards brand The Effects of Social Media Influencers on Online Purchase Intention through the Mediating Role of Attitude towards Advertising and Brand (Case of Study: Followers of Leather Clothing Pages on Instagram) [Volume 11, Issue 4, 2021, Pages 157-176]
  • Audience Research Identifying and Clustering Users of VOD Platforms Using SNA Technique: A case study of Cinemamarket [Volume 11, Issue 4, 2021, Pages 20-1]

B

  • B2B Marketing Analysis of the Moderating Role of Time Style Congruity on the Relationship between Customers Participation and New Product Development (NPD) Time in the Industrial Marketing Context [Volume 11, Issue 2, 2021, Pages 198-169]
  • Bank Image Conceptualization of Brand Image by Psychological Life Space Theory in Iranian Retail Banking [Volume 11, Issue 1, 2021, Pages 87-110]
  • Banking Services Design and test banking services marketing model based on systematic Grounded theory method in Bank Saderat Iran [Volume 11, Issue 3, 2021, Pages 44-23]
  • Behavioral Intention Cinema Marketing: Fitting a Perceived Quality Model Affecting Satisfaction, Behavioral Intention, and Dedication of Cinema Spectators [Volume 11, Issue 2, 2021, Pages 27-44]
  • Bibliometrics Investigation of Customer experience research evolution: Using bibliometric analysis and visualization [Volume 11, Issue 3, 2021, Pages 92-67]
  • Brand Benefits The Antecedents and Consequences of Brand Stereotypes in the Home Appliance Industry [Volume 11, Issue 2, 2021, Pages 151-168]
  • Brand Competence The Antecedents and Consequences of Brand Stereotypes in the Home Appliance Industry [Volume 11, Issue 2, 2021, Pages 151-168]
  • Brand Disconnection Iranian Products Brand Hate: Testing an Indigenous Conceptual Pattern of Causes and Consequences of Brand Hate [Volume 11, Issue 1, 2021, Pages 45-62]
  • Brand Equity Systematic review of meta-synthesis technique based brand equity: Analysis of constituents and its consequences from a combined perspective (financial-customer) [Volume 11, Issue 2, 2021, Pages 91-112]
  • Brand hate Iranian Products Brand Hate: Testing an Indigenous Conceptual Pattern of Causes and Consequences of Brand Hate [Volume 11, Issue 1, 2021, Pages 45-62]
  • Brand Health Explaining the Structural Relationship Model between Social Network Marketing and Customers’ Behavior towards Brand Promotion in the Dairy Industry (Case Study: Kalleh Company at Social Networks) [Volume 11, Issue 2, 2021, Pages 224-199]
  • Brand Warmth The Antecedents and Consequences of Brand Stereotypes in the Home Appliance Industry [Volume 11, Issue 2, 2021, Pages 151-168]
  • Bundling Identify and prioritize effective factors on social bundling using Delphi Fuzzy approach [Volume 11, Issue 3, 2021, Pages 22-1]
  • Business Intelligence & Assessment of the Status of Maturity Models Presented in the Field of Intelligence and Business Analysis: A Systematic Review of Research Literature [Volume 11, Issue 4, 2021, Pages 85-106]

C

  • Cause-related Marketing Presenting a Model of the Success Factors of Cause-Related Marketing in Iran [Volume 11, Issue 4, 2021, Pages 177-190]
  • Chain Retail Stores Identify and Prioritize the Factors Affecting the Optimal Location Selection of Retail Chain Stores Using Geomarketing [Volume 11, Issue 1, 2021, Pages 111-142]
  • Cinemamarket Identifying and Clustering Users of VOD Platforms Using SNA Technique: A case study of Cinemamarket [Volume 11, Issue 4, 2021, Pages 20-1]
  • Citizenship’s Well-being Originated from Banking Activities Conceptualization of Brand Image by Psychological Life Space Theory in Iranian Retail Banking [Volume 11, Issue 1, 2021, Pages 87-110]
  • Co-citation Investigation of Customer experience research evolution: Using bibliometric analysis and visualization [Volume 11, Issue 3, 2021, Pages 92-67]
  • Communications and networking Providing a Framework for Using Seeding in Marketing: A Meta-Synthesis Approach [Volume 11, Issue 2, 2021, Pages 69-90]
  • Constructivist Theory Conceptualizing the Dropshopping of Z Generation from the Perspective of Constructivist Theory [Volume 11, Issue 4, 2021, Pages 21-34]
  • Consumer Behavior Presenting a Model of the Temporal Effects on Consumer Behavior Based on a Meta Synthesis Approach [Volume 11, Issue 4, 2021, Pages 63-84]
  • Consumer Behavior Conceptualizing the Dropshopping of Z Generation from the Perspective of Constructivist Theory [Volume 11, Issue 4, 2021, Pages 21-34]
  • Consumer forgiveness Explaining the effect of justice and empathy on the forgiving behavior of the consumer: Investigating the moderating role of the relationship with the seller [Volume 11, Issue 3, 2021, Pages 128-111]
  • Consumer religiosity The effect of consumer religiosity on the intention to buy smuggled goods due to moral dimensions [Volume 11, Issue 3, 2021, Pages 174-147]
  • Consumers&rsquo An Analysis on Green consumers Behavior in Selected Restaurants in Tehran City [Volume 11, Issue 3, 2021, Pages 243-211]
  • Corporate Social Responsibility Presenting a Model of the Success Factors of Cause-Related Marketing in Iran [Volume 11, Issue 4, 2021, Pages 177-190]
  • Customer' Analysis of the Moderating Role of Time Style Congruity on the Relationship between Customers Participation and New Product Development (NPD) Time in the Industrial Marketing Context [Volume 11, Issue 2, 2021, Pages 198-169]
  • Customer Brand Engagement Explaining the Structural Relationship Model between Social Network Marketing and Customers’ Behavior towards Brand Promotion in the Dairy Industry (Case Study: Kalleh Company at Social Networks) [Volume 11, Issue 2, 2021, Pages 224-199]
  • Customer Experience Investigation of Customer experience research evolution: Using bibliometric analysis and visualization [Volume 11, Issue 3, 2021, Pages 92-67]

D

  • Data Mining Identifying and Clustering Users of VOD Platforms Using SNA Technique: A case study of Cinemamarket [Volume 11, Issue 4, 2021, Pages 20-1]
  • Dedication Cinema Marketing: Fitting a Perceived Quality Model Affecting Satisfaction, Behavioral Intention, and Dedication of Cinema Spectators [Volume 11, Issue 2, 2021, Pages 27-44]
  • Delphi Fuzzy Identify and Prioritize the Factors Affecting the Optimal Location Selection of Retail Chain Stores Using Geomarketing [Volume 11, Issue 1, 2021, Pages 111-142]
  • Delphi Fuzzy approach Identify and prioritize effective factors on social bundling using Delphi Fuzzy approach [Volume 11, Issue 3, 2021, Pages 22-1]
  • Dental Industry The Effect of Recovery Service and Personal Failures on Customer Satisfaction in Health Services (Case study: Dental industry) [Volume 11, Issue 3, 2021, Pages 210-197]
  • Dropshopping Conceptualizing the Dropshopping of Z Generation from the Perspective of Constructivist Theory [Volume 11, Issue 4, 2021, Pages 21-34]
  • Duration of Contact with Seller Explaining the effect of justice and empathy on the forgiving behavior of the consumer: Investigating the moderating role of the relationship with the seller [Volume 11, Issue 3, 2021, Pages 128-111]

E

  • Entrepreneurial Orientation Investigating the Role of Entrepreneurial Orientation in the Success of New Products Development of Knowledge-based Companies with an Emphasis on Ambidextrous Marketing [Volume 11, Issue 1, 2021, Pages 157-178]
  • Ethical marketing Identifying and Measuring the Ethical Marketing components in the Iranian selected industries (Food and Cosmetic industries) [Volume 11, Issue 4, 2021, Pages 35-62]
  • Ethical marketing components Identifying and Measuring the Ethical Marketing components in the Iranian selected industries (Food and Cosmetic industries) [Volume 11, Issue 4, 2021, Pages 35-62]
  • Ethics Identifying and Measuring the Ethical Marketing components in the Iranian selected industries (Food and Cosmetic industries) [Volume 11, Issue 4, 2021, Pages 35-62]
  • Export performance The Effect of E-Commerce Marketing Capabilities and Export Experience on Export Performance: The Mediating Role of Distribution Efficiency (Case Study: All Companies Active in Domestic Industries) [Volume 11, Issue 2, 2021, Pages 113-132]

F

  • Failure Recovery Strategies The Effect of Recovery Service and Personal Failures on Customer Satisfaction in Health Services (Case study: Dental industry) [Volume 11, Issue 3, 2021, Pages 210-197]
  • Food Companies Designing a Multi-Level Construct for the Successful Implementation of Green Marketing in Food Companies [Volume 11, Issue 1, 2021, Pages 179-200]
  • Forgiveness Behavior Explaining the effect of justice and empathy on the forgiving behavior of the consumer: Investigating the moderating role of the relationship with the seller [Volume 11, Issue 3, 2021, Pages 128-111]
  • Functional Quality Cinema Marketing: Fitting a Perceived Quality Model Affecting Satisfaction, Behavioral Intention, and Dedication of Cinema Spectators [Volume 11, Issue 2, 2021, Pages 27-44]

G

  • Geo-marketing Identify and Prioritize the Factors Affecting the Optimal Location Selection of Retail Chain Stores Using Geomarketing [Volume 11, Issue 1, 2021, Pages 111-142]
  • Green brand attachment The Relationship between Green Packaging and Green Brand Attachment with the Mediating Roles of Green Trust, Green Brand Attitude, and Green Brand Image [Volume 11, Issue 3, 2021, Pages 45-66]
  • Green brand attitude The Relationship between Green Packaging and Green Brand Attachment with the Mediating Roles of Green Trust, Green Brand Attitude, and Green Brand Image [Volume 11, Issue 3, 2021, Pages 45-66]
  • Green brand image The Relationship between Green Packaging and Green Brand Attachment with the Mediating Roles of Green Trust, Green Brand Attitude, and Green Brand Image [Volume 11, Issue 3, 2021, Pages 45-66]
  • Green packaging The Relationship between Green Packaging and Green Brand Attachment with the Mediating Roles of Green Trust, Green Brand Attitude, and Green Brand Image [Volume 11, Issue 3, 2021, Pages 45-66]
  • Green trust The Relationship between Green Packaging and Green Brand Attachment with the Mediating Roles of Green Trust, Green Brand Attitude, and Green Brand Image [Volume 11, Issue 3, 2021, Pages 45-66]
  • Grounded Theory model Design and test banking services marketing model based on systematic Grounded theory method in Bank Saderat Iran [Volume 11, Issue 3, 2021, Pages 44-23]

H

  • Home Appliances The Antecedents and Consequences of Brand Stereotypes in the Home Appliance Industry [Volume 11, Issue 2, 2021, Pages 151-168]
  • Human resource management policies The Application of HRM Policies for Marketing Managers: Emphasis on Marketing Strategies and Organization Performance in SMEs [Volume 11, Issue 3, 2021, Pages 146-129]

I

  • Influencer The Effects of Social Media Influencers on Online Purchase Intention through the Mediating Role of Attitude towards Advertising and Brand (Case of Study: Followers of Leather Clothing Pages on Instagram) [Volume 11, Issue 4, 2021, Pages 157-176]
  • Instagram The Effects of Social Media Influencers on Online Purchase Intention through the Mediating Role of Attitude towards Advertising and Brand (Case of Study: Followers of Leather Clothing Pages on Instagram) [Volume 11, Issue 4, 2021, Pages 157-176]
  • Integrated DEMATEL-ISM technique Designing a Multi-Level Construct for the Successful Implementation of Green Marketing in Food Companies [Volume 11, Issue 1, 2021, Pages 179-200]
  • Intellectual capital Explaining the Mediating Role of Marketing Ambidexterity in the Relationship between Market Knowledge Development, Intellectual Capital, and Knowledge-based Firms’ Performance [Volume 11, Issue 4, 2021, Pages 107-126]
  • Involvement Effects of Personnel Clothing on Customers’ Expectations of Service Quality and Purchase Intention: The Moderating Effect of Mental Involvement and Gender (Case Study: Melat Bank) [Volume 11, Issue 2, 2021, Pages 133-150]
  • Iran Presenting a Model of the Success Factors of Cause-Related Marketing in Iran [Volume 11, Issue 4, 2021, Pages 177-190]

J

  • Justice Explaining the effect of justice and empathy on the forgiving behavior of the consumer: Investigating the moderating role of the relationship with the seller [Volume 11, Issue 3, 2021, Pages 128-111]

K

  • Kalleh Company Explaining the Structural Relationship Model between Social Network Marketing and Customers’ Behavior towards Brand Promotion in the Dairy Industry (Case Study: Kalleh Company at Social Networks) [Volume 11, Issue 2, 2021, Pages 224-199]
  • Key Process Areas (KPAs) Assessment of the Status of Maturity Models Presented in the Field of Intelligence and Business Analysis: A Systematic Review of Research Literature [Volume 11, Issue 4, 2021, Pages 85-106]
  • Keywords Co-occurrence Investigation of Customer experience research evolution: Using bibliometric analysis and visualization [Volume 11, Issue 3, 2021, Pages 92-67]

M

  • Marketing Providing a Framework for Using Seeding in Marketing: A Meta-Synthesis Approach [Volume 11, Issue 2, 2021, Pages 69-90]
  • Marketing Identifying and Measuring the Ethical Marketing components in the Iranian selected industries (Food and Cosmetic industries) [Volume 11, Issue 4, 2021, Pages 35-62]
  • Marketing Presenting a Model of the Success Factors of Cause-Related Marketing in Iran [Volume 11, Issue 4, 2021, Pages 177-190]
  • Marketing ambidexterity Explaining the Mediating Role of Marketing Ambidexterity in the Relationship between Market Knowledge Development, Intellectual Capital, and Knowledge-based Firms’ Performance [Volume 11, Issue 4, 2021, Pages 107-126]
  • Marketing mix An Analysis on Green consumers Behavior in Selected Restaurants in Tehran City [Volume 11, Issue 3, 2021, Pages 243-211]
  • Marketing Mix Failure Iranian Products Brand Hate: Testing an Indigenous Conceptual Pattern of Causes and Consequences of Brand Hate [Volume 11, Issue 1, 2021, Pages 45-62]
  • Marketing Strategies Social Media-Based Marketing Strategies in Active Small Businesses in the Field of Tourism [Volume 11, Issue 1, 2021, Pages 201-216]
  • Marketing Strategy The Application of HRM Policies for Marketing Managers: Emphasis on Marketing Strategies and Organization Performance in SMEs [Volume 11, Issue 3, 2021, Pages 146-129]
  • Market knowledge development Explaining the Mediating Role of Marketing Ambidexterity in the Relationship between Market Knowledge Development, Intellectual Capital, and Knowledge-based Firms’ Performance [Volume 11, Issue 4, 2021, Pages 107-126]
  • Maturity Model (MM) Assessment of the Status of Maturity Models Presented in the Field of Intelligence and Business Analysis: A Systematic Review of Research Literature [Volume 11, Issue 4, 2021, Pages 85-106]
  • Meta Synthesis Approach Presenting a Model of the Temporal Effects on Consumer Behavior Based on a Meta Synthesis Approach [Volume 11, Issue 4, 2021, Pages 63-84]
  • Mixed Marketing Fraud Iranian Products Brand Hate: Testing an Indigenous Conceptual Pattern of Causes and Consequences of Brand Hate [Volume 11, Issue 1, 2021, Pages 45-62]
  • Model C-A-B An Analysis on Green consumers Behavior in Selected Restaurants in Tehran City [Volume 11, Issue 3, 2021, Pages 243-211]

N

  • Negative word of mouth Iranian Products Brand Hate: Testing an Indigenous Conceptual Pattern of Causes and Consequences of Brand Hate [Volume 11, Issue 1, 2021, Pages 45-62]
  • New Product Development Time Analysis of the Moderating Role of Time Style Congruity on the Relationship between Customers Participation and New Product Development (NPD) Time in the Industrial Marketing Context [Volume 11, Issue 2, 2021, Pages 198-169]
  • New product performance Investigating the Role of Entrepreneurial Orientation in the Success of New Products Development of Knowledge-based Companies with an Emphasis on Ambidextrous Marketing [Volume 11, Issue 1, 2021, Pages 157-178]

O

  • Online Business The Growth and Success of Dynamic Internet Businesses [Volume 11, Issue 4, 2021, Pages 191-210]
  • Online Purchase Intention The Effects of Social Media Influencers on Online Purchase Intention through the Mediating Role of Attitude towards Advertising and Brand (Case of Study: Followers of Leather Clothing Pages on Instagram) [Volume 11, Issue 4, 2021, Pages 157-176]
  • Organization performance The Application of HRM Policies for Marketing Managers: Emphasis on Marketing Strategies and Organization Performance in SMEs [Volume 11, Issue 3, 2021, Pages 146-129]

P

  • Performance Explaining the Mediating Role of Marketing Ambidexterity in the Relationship between Market Knowledge Development, Intellectual Capital, and Knowledge-based Firms’ Performance [Volume 11, Issue 4, 2021, Pages 107-126]
  • Personalized advertising The Conceptual Model of Personalized Advertising: A Meta-Synthesis Approach [Volume 11, Issue 3, 2021, Pages 196-175]
  • Product Involvement Investigating the Moderating Effects of Consumers’ Product Involvement and Knowledge in the Relationship between Product Scarcity Content and Online Impulse Buying Intention [Volume 11, Issue 3, 2021, Pages 110-93]
  • Product Knowledge Investigating the Moderating Effects of Consumers’ Product Involvement and Knowledge in the Relationship between Product Scarcity Content and Online Impulse Buying Intention [Volume 11, Issue 3, 2021, Pages 110-93]
  • Psychological Life Space Theory Comparative Images Conceptualization of Brand Image by Psychological Life Space Theory in Iranian Retail Banking [Volume 11, Issue 1, 2021, Pages 87-110]
  • Purchase Intention Effects of Personnel Clothing on Customers’ Expectations of Service Quality and Purchase Intention: The Moderating Effect of Mental Involvement and Gender (Case Study: Melat Bank) [Volume 11, Issue 2, 2021, Pages 133-150]

Q

  • Quality of Outcome Cinema Marketing: Fitting a Perceived Quality Model Affecting Satisfaction, Behavioral Intention, and Dedication of Cinema Spectators [Volume 11, Issue 2, 2021, Pages 27-44]

R

  • Retail Industry Experts Identify and Prioritize the Factors Affecting the Optimal Location Selection of Retail Chain Stores Using Geomarketing [Volume 11, Issue 1, 2021, Pages 111-142]

S

  • Saderat Bank Design and test banking services marketing model based on systematic Grounded theory method in Bank Saderat Iran [Volume 11, Issue 3, 2021, Pages 44-23]
  • Scientific Publicatons The Presence of Neuromarketing Scientific Publications in Social Media: An Altmetric Study [Volume 11, Issue 1, 2021, Pages 27-44]
  • Scientometrics The Presence of Neuromarketing Scientific Publications in Social Media: An Altmetric Study [Volume 11, Issue 1, 2021, Pages 27-44]
  • Seeding Providing a Framework for Using Seeding in Marketing: A Meta-Synthesis Approach [Volume 11, Issue 2, 2021, Pages 69-90]
  • Service failure The Effect of Recovery Service and Personal Failures on Customer Satisfaction in Health Services (Case study: Dental industry) [Volume 11, Issue 3, 2021, Pages 210-197]
  • Shannon Entropy Presenting a Model of the Temporal Effects on Consumer Behavior Based on a Meta Synthesis Approach [Volume 11, Issue 4, 2021, Pages 63-84]
  • Small and Medium-Sized Enterprises (SMEs) The Application of HRM Policies for Marketing Managers: Emphasis on Marketing Strategies and Organization Performance in SMEs [Volume 11, Issue 3, 2021, Pages 146-129]
  • Social Bundling Identify and prioritize effective factors on social bundling using Delphi Fuzzy approach [Volume 11, Issue 3, 2021, Pages 22-1]
  • Social Commerce Stimuli Explaining the Structural Relationship Model between Social Network Marketing and Customers’ Behavior towards Brand Promotion in the Dairy Industry (Case Study: Kalleh Company at Social Networks) [Volume 11, Issue 2, 2021, Pages 224-199]
  • Social Media Social Media-Based Marketing Strategies in Active Small Businesses in the Field of Tourism [Volume 11, Issue 1, 2021, Pages 201-216]
  • Social Media The Presence of Neuromarketing Scientific Publications in Social Media: An Altmetric Study [Volume 11, Issue 1, 2021, Pages 27-44]
  • Social Media The Effects of Social Media Influencers on Online Purchase Intention through the Mediating Role of Attitude towards Advertising and Brand (Case of Study: Followers of Leather Clothing Pages on Instagram) [Volume 11, Issue 4, 2021, Pages 157-176]
  • Social Network Analysis Identifying and Clustering Users of VOD Platforms Using SNA Technique: A case study of Cinemamarket [Volume 11, Issue 4, 2021, Pages 20-1]
  • Social Responsibility An Analysis on Green consumers Behavior in Selected Restaurants in Tehran City [Volume 11, Issue 3, 2021, Pages 243-211]
  • Spectator Satisfaction Cinema Marketing: Fitting a Perceived Quality Model Affecting Satisfaction, Behavioral Intention, and Dedication of Cinema Spectators [Volume 11, Issue 2, 2021, Pages 27-44]
  • Success Factors Presenting a Model of the Success Factors of Cause-Related Marketing in Iran [Volume 11, Issue 4, 2021, Pages 177-190]
  • Successful green marketing implementation Designing a Multi-Level Construct for the Successful Implementation of Green Marketing in Food Companies [Volume 11, Issue 1, 2021, Pages 179-200]
  • Success Strategies The Growth and Success of Dynamic Internet Businesses [Volume 11, Issue 4, 2021, Pages 191-210]
  • System Dynamics The Growth and Success of Dynamic Internet Businesses [Volume 11, Issue 4, 2021, Pages 191-210]

T

  • Target market Providing a Framework for Using Seeding in Marketing: A Meta-Synthesis Approach [Volume 11, Issue 2, 2021, Pages 69-90]
  • Temporal Effects Presenting a Model of the Temporal Effects on Consumer Behavior Based on a Meta Synthesis Approach [Volume 11, Issue 4, 2021, Pages 63-84]
  • Time-style Analysis of the Moderating Role of Time Style Congruity on the Relationship between Customers Participation and New Product Development (NPD) Time in the Industrial Marketing Context [Volume 11, Issue 2, 2021, Pages 198-169]
  • Tourism Social Media-Based Marketing Strategies in Active Small Businesses in the Field of Tourism [Volume 11, Issue 1, 2021, Pages 201-216]
  • Tourism Industry Organization Identify and prioritize effective factors on social bundling using Delphi Fuzzy approach [Volume 11, Issue 3, 2021, Pages 22-1]

V

  • Visualization Investigation of Customer experience research evolution: Using bibliometric analysis and visualization [Volume 11, Issue 3, 2021, Pages 92-67]
  • VOD Identifying and Clustering Users of VOD Platforms Using SNA Technique: A case study of Cinemamarket [Volume 11, Issue 4, 2021, Pages 20-1]

W

  • Willingness An Analysis on Green consumers Behavior in Selected Restaurants in Tehran City [Volume 11, Issue 3, 2021, Pages 243-211]
  • Word of Mouth Providing a Framework for Using Seeding in Marketing: A Meta-Synthesis Approach [Volume 11, Issue 2, 2021, Pages 69-90]
  • Word of Mouth Presenting a Diffusion Model for the New Product with the Simultaneous Impact of Price and Advertising [Volume 11, Issue 1, 2021, Pages 143-156]

Z

  • Z Generation Conceptualizing the Dropshopping of Z Generation from the Perspective of Constructivist Theory [Volume 11, Issue 4, 2021, Pages 21-34]