Keyword Index

A

  • Advertising Effectiveness‎ Investigating the Effect of the Customer’s First Impression from the Advertiser’s Personality on the ‎Effectiveness of Advertisement: The Moderating Role of the Customer’s Self-Congruence with the Advertiser ‎‎(Case Study: Management Students of Guilan University)‎ [Volume 10, Issue 2, 2020, Pages 129-152]
  • Artificial Neural ‎Network (ANN).‎ Customer Loyalty Model in Emerging Organizations Based on Artificial Neural Networks (Case ‎Study: Emerging Private Banks‎ [Volume 10, Issue 1, 2020, Pages 63-82]

B

  • Balanced Scorecard‎ Designing a Model for the Impact of Customer Knowledge on the Corporation Performance using the ‎Grounded Theory Approach [Volume 10, Issue 2, 2020, Pages 63-84]
  • Banking‎‏.‏ Customers’ Perception of Relationship Benefits at Different Stages of the Relationship Life Cycle [Volume 10, Issue 2, 2020, Pages 1-20]
  • Banking Industry Customer Loyalty Model in Emerging Organizations Based on Artificial Neural Networks (Case ‎Study: Emerging Private Banks‎ [Volume 10, Issue 1, 2020, Pages 63-82]
  • Behavioral Factors Testing the Model of Identifying the Damaging Factors of Branding in the Iranian Pharmaceutical Industry [Volume 10, Issue 3, 2020, Pages 1-20]
  • Big Data Marketing Research in the Fourth Industrial Revolution, Using “Big Data” Analytics and “Machine Learning” to Provide Value to the Customer [Volume 10, Issue 4, 2020, Pages 37-54]
  • Brand Designing a brand coolness Model with the Foundation Data Method [Volume 10, Issue 1, 2020, Pages 83-104]
  • Brand Assessing the Brand Positioning of Cosmetic Products from the Consumers’ Perspective by Using the Perceptual Map Technique [Volume 10, Issue 4, 2020, Pages 151-172]
  • Brand authenticity The Mediating Role of Brand Authenticity in the Effect of Brand Cultural Symbolism on Consumer Welfare ‎‎(Case Study: Samsung Smart Brand Mobile Phone)‎ [Volume 10, Issue 3, 2020, Pages 21-40]
  • Brand Coolness Designing a brand coolness Model with the Foundation Data Method [Volume 10, Issue 1, 2020, Pages 83-104]
  • Branding Testing the Model of Identifying the Damaging Factors of Branding in the Iranian Pharmaceutical Industry [Volume 10, Issue 3, 2020, Pages 1-20]
  • Branding Collaboration Exploring how customer engagement is involved in branding based on UGT theory and S-O-R framework [Volume 10, Issue 4, 2020, Pages 55-80]
  • Brand Love The Two-Layer Three-Level Conceptual Pattern Based on Subjective Criteria and the Essence of ‎Brand Love [Volume 10, Issue 2, 2020, Pages 21-42]
  • Brand Loyalty Exploring how customer engagement is involved in branding based on UGT theory and S-O-R framework [Volume 10, Issue 4, 2020, Pages 55-80]
  • Brand Nature‎ The Two-Layer Three-Level Conceptual Pattern Based on Subjective Criteria and the Essence of ‎Brand Love [Volume 10, Issue 2, 2020, Pages 21-42]
  • Brand Trust Exploring how customer engagement is involved in branding based on UGT theory and S-O-R framework [Volume 10, Issue 4, 2020, Pages 55-80]
  • Business re-engineering Designing the Business Re-Engineering Model in Iranian Banking Industry with the Emphasis on Customer ‎Orientation: An Exploratory Mixed-method Research [Volume 10, Issue 1, 2020, Pages 17-38]

C

  • Cold Temperament.‎ Explaining the Role of Temperaments in Customers’ Impulse Buying Behavior [Volume 10, Issue 3, 2020, Pages 41-56]
  • Competency Designing a Competency Model for Digital Marketing Managers with Thematic Analysis Method [Volume 10, Issue 4, 2020, Pages 127-150]
  • Competitive ‎Advantage.‎ Antecedents and Consequences of Implementing Electronic Customer Relationship Management in Small and ‎Medium Enterprises [Volume 10, Issue 1, 2020, Pages 105-128]
  • Competitive ‎Advantage‎ Antecedents and Consequences of Implementing Electronic Customer Relationship Management in Small and ‎Medium Enterprises [Volume 10, Issue 1, 2020, Pages 129-146]
  • Competitiveness Investigating the Effect of Marketing Intelligence on the Competitiveness of Online Sports Stores ‎with the Mediating Role of Innovative Performance [Volume 10, Issue 3, 2020, Pages 57-80]
  • Consumer Environmental Concern Measuring the‏ ‏Aesthetics of Packaging Impact and Perceived Product Quality on the‏ ‏Intention Purchase with the ‎Moderating Role of Consumer Innovativeness and Consumer Environmental Concern Background [Volume 10, Issue 3, 2020, Pages 81-104]
  • Consumers’ Purchasing Behavior Investigating the Effect of Consumers’ Need for Uniqueness on Their Purchasing Behavior through Self-‎expression and Self-presentation [Volume 10, Issue 4, 2020, Pages 17-36]
  • Cord Blood Bank Designing a Model for the Acceptance of Innovation-based Health Services with a Mixed-Method Exploratory ‎Approach [Volume 10, Issue 4, 2020, Pages 81-98]
  • Customer Engagement Exploring how customer engagement is involved in branding based on UGT theory and S-O-R framework [Volume 10, Issue 4, 2020, Pages 55-80]
  • Customer Orientation‎ Designing the Business Re-Engineering Model in Iranian Banking Industry with the Emphasis on Customer ‎Orientation: An Exploratory Mixed-method Research [Volume 10, Issue 1, 2020, Pages 17-38]
  • Customers’ Attitude Investigating the Effect of Price Image and Social Media on Customers’ Intention to Purchase [Volume 10, Issue 1, 2020, Pages 147-168]
  • Customers’ Intention to Purchase‎ Investigating the Effect of Price Image and Social Media on Customers’ Intention to Purchase [Volume 10, Issue 1, 2020, Pages 147-168]
  • Customers’ ‎Mentality Introducing a New Mathematical Formula for Calculating Customer Perceived Value Using the ‎Taguchi Loss Function and Customer Lifetime Value [Volume 10, Issue 3, 2020, Pages 105-118]
  • Customers’ Perceived Value Introducing a New Mathematical Formula for Calculating Customer Perceived Value Using the ‎Taguchi Loss Function and Customer Lifetime Value [Volume 10, Issue 3, 2020, Pages 105-118]
  • Customers’ Satisfaction Investigating the Effect of Price Image and Social Media on Customers’ Intention to Purchase [Volume 10, Issue 1, 2020, Pages 147-168]
  • Customers’ Shopping Behavior Phenomenological Study of Shopping Mall Atmosphere and Customer Shopping Behavior [Volume 10, Issue 4, 2020, Pages 99-126]

D

  • Digital marketing Designing a Competency Model for Digital Marketing Managers with Thematic Analysis Method [Volume 10, Issue 4, 2020, Pages 127-150]

E

  • Electronic Customer Relationship Management Antecedents and Consequences of Implementing Electronic Customer Relationship Management in Small and ‎Medium Enterprises [Volume 10, Issue 1, 2020, Pages 129-146]
  • Electronic Customer Relationship Management Antecedents and Consequences of Implementing Electronic Customer Relationship Management in Small and ‎Medium Enterprises [Volume 10, Issue 1, 2020, Pages 105-128]
  • Electronic Word-of-mouth Advertising.‎ Exploring how customer engagement is involved in branding based on UGT theory and S-O-R framework [Volume 10, Issue 4, 2020, Pages 55-80]
  • E-marketing Designing an Electronic Marketing Model for Medical Tourism of the Islamic Republic of Iran with the Proposal ‎Systems Approach [Volume 10, Issue 2, 2020, Pages 105-128]
  • Emergent Design.‎ Designing a Model for the Acceptance of Innovation-based Health Services with a Mixed-Method Exploratory ‎Approach [Volume 10, Issue 4, 2020, Pages 81-98]
  • Emerging Organizations Customer Loyalty Model in Emerging Organizations Based on Artificial Neural Networks (Case ‎Study: Emerging Private Banks‎ [Volume 10, Issue 1, 2020, Pages 63-82]

F

  • Fast Moving Consumer Goods Designing a brand coolness Model with the Foundation Data Method [Volume 10, Issue 1, 2020, Pages 83-104]
  • Fourth Industrial Revolution Marketing Research in the Fourth Industrial Revolution, Using “Big Data” Analytics and “Machine Learning” to Provide Value to the Customer [Volume 10, Issue 4, 2020, Pages 37-54]
  • Fuzzy Cognitive Map. ‎ Application of Fuzzy Cognitive Mapping in Identifying Effective Indicators in the Field of Global Marketing [Volume 10, Issue 2, 2020, Pages 85-104]

G

  • Global Business Application of Fuzzy Cognitive Mapping in Identifying Effective Indicators in the Field of Global Marketing [Volume 10, Issue 2, 2020, Pages 85-104]
  • Global Marketing Application of Fuzzy Cognitive Mapping in Identifying Effective Indicators in the Field of Global Marketing [Volume 10, Issue 2, 2020, Pages 85-104]
  • Global Marketing Strategy Application of Fuzzy Cognitive Mapping in Identifying Effective Indicators in the Field of Global Marketing [Volume 10, Issue 2, 2020, Pages 85-104]
  • Grounded Theory Presenting a Theoretical Marketing Mix Model for the Development of Iranian Tourism Industry Via Mixed Research Method [Volume 10, Issue 1, 2020, Pages 1-16]
  • Grounded Theory Designing a Model for the Impact of Customer Knowledge on the Corporation Performance using the ‎Grounded Theory Approach [Volume 10, Issue 2, 2020, Pages 63-84]
  • Grounded Theory.‎ Designing a brand coolness Model with the Foundation Data Method [Volume 10, Issue 1, 2020, Pages 83-104]

H

  • Hierarchical Value Map Deriving Hierarchical Value Map of Instagram Social Media Brand [Volume 10, Issue 4, 2020, Pages 1-16]
  • Hot Temperament Explaining the Role of Temperaments in Customers’ Impulse Buying Behavior [Volume 10, Issue 3, 2020, Pages 41-56]

I

  • Information technology Designing an Electronic Marketing Model for Medical Tourism of the Islamic Republic of Iran with the Proposal ‎Systems Approach [Volume 10, Issue 2, 2020, Pages 105-128]
  • Innovation-based Services Designing a Model for the Acceptance of Innovation-based Health Services with a Mixed-Method Exploratory ‎Approach [Volume 10, Issue 4, 2020, Pages 81-98]
  • Innovative Performance Investigating the Effect of Marketing Intelligence on the Competitiveness of Online Sports Stores ‎with the Mediating Role of Innovative Performance [Volume 10, Issue 3, 2020, Pages 57-80]
  • Instagram Deriving Hierarchical Value Map of Instagram Social Media Brand [Volume 10, Issue 4, 2020, Pages 1-16]
  • Instagram Marketing Identification and Explanation of Promotion Strategies in Social Media ‎(Case Study: Instagram)‎ [Volume 10, Issue 3, 2020, Pages 119-140]
  • Iran Banking Industry Designing the Business Re-Engineering Model in Iranian Banking Industry with the Emphasis on Customer ‎Orientation: An Exploratory Mixed-method Research [Volume 10, Issue 1, 2020, Pages 17-38]
  • IT Security Designing a Model for the Impact of Customer Knowledge on the Corporation Performance using the ‎Grounded Theory Approach [Volume 10, Issue 2, 2020, Pages 63-84]

L

  • Laddering technique Deriving Hierarchical Value Map of Instagram Social Media Brand [Volume 10, Issue 4, 2020, Pages 1-16]
  • Lived Experience Phenomenological Study of Shopping Mall Atmosphere and Customer Shopping Behavior [Volume 10, Issue 4, 2020, Pages 99-126]
  • Loyalty Antecedents and Consequences of Implementing Electronic Customer Relationship Management in Small and ‎Medium Enterprises [Volume 10, Issue 1, 2020, Pages 129-146]
  • Loyalty Antecedents and Consequences of Implementing Electronic Customer Relationship Management in Small and ‎Medium Enterprises [Volume 10, Issue 1, 2020, Pages 105-128]
  • Loyalty Designing a Model of Customer Loyalty for Chain Stores [Volume 10, Issue 2, 2020, Pages 153-174]
  • Loyalty Model.‎ Designing a Model of Customer Loyalty for Chain Stores [Volume 10, Issue 2, 2020, Pages 153-174]

M

  • Machine Learning Marketing Research in the Fourth Industrial Revolution, Using “Big Data” Analytics and “Machine Learning” to Provide Value to the Customer [Volume 10, Issue 4, 2020, Pages 37-54]
  • Mall Atmospheric Phenomenological Study of Shopping Mall Atmosphere and Customer Shopping Behavior [Volume 10, Issue 4, 2020, Pages 99-126]
  • Marketing Presenting a Theoretical Marketing Mix Model for the Development of Iranian Tourism Industry Via Mixed Research Method [Volume 10, Issue 1, 2020, Pages 1-16]
  • Marketing Assessing the Brand Positioning of Cosmetic Products from the Consumers’ Perspective by Using the Perceptual Map Technique [Volume 10, Issue 4, 2020, Pages 151-172]
  • Marketing intelligence Investigating the Effect of Marketing Intelligence on the Competitiveness of Online Sports Stores ‎with the Mediating Role of Innovative Performance [Volume 10, Issue 3, 2020, Pages 57-80]
  • Marketing mix Presenting a Theoretical Marketing Mix Model for the Development of Iranian Tourism Industry Via Mixed Research Method [Volume 10, Issue 1, 2020, Pages 1-16]
  • Marketing research Marketing Research in the Fourth Industrial Revolution, Using “Big Data” Analytics and “Machine Learning” to Provide Value to the Customer [Volume 10, Issue 4, 2020, Pages 37-54]
  • Medical Tourism Designing an Electronic Marketing Model for Medical Tourism of the Islamic Republic of Iran with the Proposal ‎Systems Approach [Volume 10, Issue 2, 2020, Pages 105-128]
  • Mixed-Method Exploratory Approach Designing a Model for the Acceptance of Innovation-based Health Services with a Mixed-Method Exploratory ‎Approach [Volume 10, Issue 4, 2020, Pages 81-98]

N

  • National Goods Factors Influencing Consumers’ Behavior Change about National Product with Social Marketing Approach (Case: Iran’s Men Clothing Industry) [Volume 10, Issue 1, 2020, Pages 39-62]
  • Negative coping Investigating the Effect of Perceived Stress on Online Compulsive Buying through the Mediating Role of Negative ‎Coping and the Moderating Role of Self-esteem [Volume 10, Issue 3, 2020, Pages 141-158]

O

  • Online‎ Investigating the Effect of Marketing Intelligence on the Competitiveness of Online Sports Stores ‎with the Mediating Role of Innovative Performance [Volume 10, Issue 3, 2020, Pages 57-80]
  • Online Compulsive Buying.‎ Investigating the Effect of Perceived Stress on Online Compulsive Buying through the Mediating Role of Negative ‎Coping and the Moderating Role of Self-esteem [Volume 10, Issue 3, 2020, Pages 141-158]

P

  • Packaging Aesthetic Measuring the‏ ‏Aesthetics of Packaging Impact and Perceived Product Quality on the‏ ‏Intention Purchase with the ‎Moderating Role of Consumer Innovativeness and Consumer Environmental Concern Background [Volume 10, Issue 3, 2020, Pages 81-104]
  • Perceived Product Quality Measuring the‏ ‏Aesthetics of Packaging Impact and Perceived Product Quality on the‏ ‏Intention Purchase with the ‎Moderating Role of Consumer Innovativeness and Consumer Environmental Concern Background [Volume 10, Issue 3, 2020, Pages 81-104]
  • Perceived stress Investigating the Effect of Perceived Stress on Online Compulsive Buying through the Mediating Role of Negative ‎Coping and the Moderating Role of Self-esteem [Volume 10, Issue 3, 2020, Pages 141-158]
  • Perceived value Explaining the Relationship between the Perceived Value of Customers of Luxury Car Brands and their Purchasing ‎Behavior in Tehran [Volume 10, Issue 2, 2020, Pages 43-62]
  • Perceptual map Assessing the Brand Positioning of Cosmetic Products from the Consumers’ Perspective by Using the Perceptual Map Technique [Volume 10, Issue 4, 2020, Pages 151-172]
  • Pharmaceutical industry Testing the Model of Identifying the Damaging Factors of Branding in the Iranian Pharmaceutical Industry [Volume 10, Issue 3, 2020, Pages 1-20]
  • Phenomenology Study Phenomenological Study of Shopping Mall Atmosphere and Customer Shopping Behavior [Volume 10, Issue 4, 2020, Pages 99-126]
  • Positioning Assessing the Brand Positioning of Cosmetic Products from the Consumers’ Perspective by Using the Perceptual Map Technique [Volume 10, Issue 4, 2020, Pages 151-172]
  • Price Image Investigating the Effect of Price Image and Social Media on Customers’ Intention to Purchase [Volume 10, Issue 1, 2020, Pages 147-168]
  • Price Paid by the Customer‎ Introducing a New Mathematical Formula for Calculating Customer Perceived Value Using the ‎Taguchi Loss Function and Customer Lifetime Value [Volume 10, Issue 3, 2020, Pages 105-118]
  • Profitability Antecedents and Consequences of Implementing Electronic Customer Relationship Management in Small and ‎Medium Enterprises [Volume 10, Issue 1, 2020, Pages 129-146]
  • Profitability Antecedents and Consequences of Implementing Electronic Customer Relationship Management in Small and ‎Medium Enterprises [Volume 10, Issue 1, 2020, Pages 105-128]
  • Purchase Intention Measuring the‏ ‏Aesthetics of Packaging Impact and Perceived Product Quality on the‏ ‏Intention Purchase with the ‎Moderating Role of Consumer Innovativeness and Consumer Environmental Concern Background [Volume 10, Issue 3, 2020, Pages 81-104]
  • Purchasing Behavior of Luxury Cars‎ Explaining the Relationship between the Perceived Value of Customers of Luxury Car Brands and their Purchasing ‎Behavior in Tehran [Volume 10, Issue 2, 2020, Pages 43-62]

R

  • Recommender Systems‎ Designing an Electronic Marketing Model for Medical Tourism of the Islamic Republic of Iran with the Proposal ‎Systems Approach [Volume 10, Issue 2, 2020, Pages 105-128]
  • Relationship Benefits Customers’ Perception of Relationship Benefits at Different Stages of the Relationship Life Cycle [Volume 10, Issue 2, 2020, Pages 1-20]
  • Relationship Dynamics Customers’ Perception of Relationship Benefits at Different Stages of the Relationship Life Cycle [Volume 10, Issue 2, 2020, Pages 1-20]
  • Relationship Life Cycle Customers’ Perception of Relationship Benefits at Different Stages of the Relationship Life Cycle [Volume 10, Issue 2, 2020, Pages 1-20]
  • Relationship Marketing Programs Customers’ Perception of Relationship Benefits at Different Stages of the Relationship Life Cycle [Volume 10, Issue 2, 2020, Pages 1-20]

S

  • Self-Congruence Investigating the Effect of the Customer’s First Impression from the Advertiser’s Personality on the ‎Effectiveness of Advertisement: The Moderating Role of the Customer’s Self-Congruence with the Advertiser ‎‎(Case Study: Management Students of Guilan University)‎ [Volume 10, Issue 2, 2020, Pages 129-152]
  • Self-presentation.‎ Investigating the Effect of Consumers’ Need for Uniqueness on Their Purchasing Behavior through Self-‎expression and Self-presentation [Volume 10, Issue 4, 2020, Pages 17-36]
  • Social Media Investigating the Effect of Price Image and Social Media on Customers’ Intention to Purchase [Volume 10, Issue 1, 2020, Pages 147-168]
  • Social Media Identification and Explanation of Promotion Strategies in Social Media ‎(Case Study: Instagram)‎ [Volume 10, Issue 3, 2020, Pages 119-140]
  • Social Media Marketing Identification and Explanation of Promotion Strategies in Social Media ‎(Case Study: Instagram)‎ [Volume 10, Issue 3, 2020, Pages 119-140]
  • Social Media Marketing Strategies.‎ Identification and Explanation of Promotion Strategies in Social Media ‎(Case Study: Instagram)‎ [Volume 10, Issue 3, 2020, Pages 119-140]
  • Sports Store Investigating the Effect of Marketing Intelligence on the Competitiveness of Online Sports Stores ‎with the Mediating Role of Innovative Performance [Volume 10, Issue 3, 2020, Pages 57-80]
  • Strategic Marketing Explaining the Relationship between the Perceived Value of Customers of Luxury Car Brands and their Purchasing ‎Behavior in Tehran [Volume 10, Issue 2, 2020, Pages 43-62]
  • Structural Factors Testing the Model of Identifying the Damaging Factors of Branding in the Iranian Pharmaceutical Industry [Volume 10, Issue 3, 2020, Pages 1-20]
  • Subjective Criteria The Two-Layer Three-Level Conceptual Pattern Based on Subjective Criteria and the Essence of ‎Brand Love [Volume 10, Issue 2, 2020, Pages 21-42]

T

  • Taguchi Loss Function Introducing a New Mathematical Formula for Calculating Customer Perceived Value Using the ‎Taguchi Loss Function and Customer Lifetime Value [Volume 10, Issue 3, 2020, Pages 105-118]
  • Temperaments Explaining the Role of Temperaments in Customers’ Impulse Buying Behavior [Volume 10, Issue 3, 2020, Pages 41-56]
  • The Customer’s First Impression from the Advertiser’s Personality Investigating the Effect of the Customer’s First Impression from the Advertiser’s Personality on the ‎Effectiveness of Advertisement: The Moderating Role of the Customer’s Self-Congruence with the Advertiser ‎‎(Case Study: Management Students of Guilan University)‎ [Volume 10, Issue 2, 2020, Pages 129-152]
  • Tourism Development Presenting a Theoretical Marketing Mix Model for the Development of Iranian Tourism Industry Via Mixed Research Method [Volume 10, Issue 1, 2020, Pages 1-16]

V

  • Value Creation Marketing Research in the Fourth Industrial Revolution, Using “Big Data” Analytics and “Machine Learning” to Provide Value to the Customer [Volume 10, Issue 4, 2020, Pages 37-54]

W

  • Width The Two-Layer Three-Level Conceptual Pattern Based on Subjective Criteria and the Essence of ‎Brand Love [Volume 10, Issue 2, 2020, Pages 21-42]