Keyword Index

A

  • Academic Libraries marketing in library [Volume 9, Issue 1, 2019, Pages 53-68]
  • Advertisement Investigating the Effect of Levels of Advertisement Metacognitive Difficulty on Individuals’ ‎Involvement‏ ‏from Persistence Dimension‎ [Volume 9, Issue 4, 2019, Pages 15-32]
  • Analysis of Network Process (ANP) Analysis of Factors Affecting the Acceptance of Mobile Electronic Services of the Insurance Industry ‎Using Fuzzy Network Analysis Process [Volume 9, Issue 3, 2019, Pages 159-178]
  • Analytic Network Process Laboratory Services Pricing by using Interval Valued Fuzzy Multi-criteria Decision-making [Volume 9, Issue 1, 2019, Pages 89-106]
  • Appearance of the Brand The Effect of Social Interaction, Appearance, and Credit Value of Tourism Brands in Cyberspace and its Impact ‎on the Choice of European Tourists Destinations (Case Study: Tehran Travel Agencies)‎ [Volume 9, Issue 3, 2019, Pages 79-100]

B

  • Banking Industry Mining Patterns of Customer Dynamics in Banking Industry [Volume 9, Issue 2, 2019, Pages 1-30]
  • Big Data Analytics Mining Patterns of Customer Dynamics in Banking Industry [Volume 9, Issue 2, 2019, Pages 1-30]
  • Boomerang Effect Effects of Promotional Activities on Consumer Behavioral Intentions to Healthy Lifestyle: An Experimental Study [Volume 9, Issue 3, 2019, Pages 121-142]
  • Brain Waves‎ Investigating the effect of music on the pleasure of female consumers in neuromarketing [Volume 9, Issue 4, 2019, Pages 137-150]
  • Brand The Effect of Users' Interaction in Social Media on Purchasing By Brand Attitude and Subjective Norms [Volume 9, Issue 1, 2019, Pages 33-52]
  • Brand Identification and Explanation of Effective Propellers in the Commercial Branding of Industrial Products in ‎Lorestan Province [Volume 9, Issue 3, 2019, Pages 101-120]
  • Branding‏ ‏Propellers Identification and Explanation of Effective Propellers in the Commercial Branding of Industrial Products in ‎Lorestan Province [Volume 9, Issue 3, 2019, Pages 101-120]
  • Brand Management Capability Achievement based on Brand Performance and Market Control; Investigating the Mediating Role of Brand Management Capability [Volume 9, Issue 2, 2019, Pages 219-236]
  • Brand mental image Investigating the Mental Image of Halal Brand Consumers using Neural Network Analysis Technique [Volume 9, Issue 3, 2019, Pages 61-78]
  • Brand Performance Achievement based on Brand Performance and Market Control; Investigating the Mediating Role of Brand Management Capability [Volume 9, Issue 2, 2019, Pages 219-236]

C

  • Commercial Complex.‎ Identifying and Prioritizing Online Advertising Methods for Commercial Complexes Case Study of Arg Tehran Commercial Complex [Volume 9, Issue 4, 2019, Pages 77-96]
  • Company Reputation An Empirical Study of the Impact of Response Strategies and Reputation of the Company on Consumers' Purchase Intention and Negative Word of Mouth Communication at the Time of Product Failure [Volume 9, Issue 2, 2019, Pages 31-52]
  • Competitive intelligence Competitive Intelligence based on Social Network Content and the Factors Affecting its Process [Volume 9, Issue 3, 2019, Pages 43-60]
  • Consumer Behavior Developing a Model of Policyholder's Surrender Behavior‏:‏‎ A Study Based on the Grounded Theory [Volume 9, Issue 4, 2019, Pages 33-54]
  • Consumer Behavior Adjustment Achievement based on Brand Performance and Market Control; Investigating the Mediating Role of Brand Management Capability [Volume 9, Issue 2, 2019, Pages 219-236]
  • Consumer Control The Impact of Social Bundling on Consumers' Encouragement to Purchase Online Packages (The Case of Hamrah Avval Internet Packages) [Volume 9, Issue 1, 2019, Pages 145-162]
  • Consumer Products Selection of Optimal Marketing Strategy in Competitive Markets by the Development of Game Theory Models [Volume 9, Issue 1, 2019, Pages 107-124]
  • Consumer Purchase Behavior The Role of Pricing and Model Presence Stimuli on Purchasing Decision of Women’s Clothing Customers in Online Retailers [Volume 9, Issue 3, 2019, Pages 143-158]
  • Country of origin effect The Antecedents of Positive Attitude towards Domestic Products; a Survey on Two Different products [Volume 9, Issue 2, 2019, Pages 129-148]
  • Customer Investigating the Effect of Social Dependency on Customer Trust in Social Networks [Volume 9, Issue 4, 2019, Pages 55-76]
  • Customer Citizenship Behavior The Impact of Empirical Values on the Co-Creation Attitude and Customer Value Co-Creation Behavior in Tourism Industry (Case Study: Tourists of Isfahan City) [Volume 9, Issue 3, 2019, Pages 1-18]
  • Customer Equity Analyzing the Role of Apple-Samsung Lawsuits on Pricing and Marketing Strategies of the Two Companies [Volume 9, Issue 4, 2019, Pages 171-205]
  • Customer Lifetime Value.‎ Analyzing the Role of Apple-Samsung Lawsuits on Pricing and Marketing Strategies of the Two Companies [Volume 9, Issue 4, 2019, Pages 171-205]
  • Customer Lifetime Value (CLV) Mining Patterns of Customer Dynamics in Banking Industry [Volume 9, Issue 2, 2019, Pages 1-30]
  • Customer Participation Behavior The Impact of Empirical Values on the Co-Creation Attitude and Customer Value Co-Creation Behavior in Tourism Industry (Case Study: Tourists of Isfahan City) [Volume 9, Issue 3, 2019, Pages 1-18]
  • Customers Dynamics Mining Patterns of Customer Dynamics in Banking Industry [Volume 9, Issue 2, 2019, Pages 1-30]
  • Customer’s experience Identification and Prioritization of Effective Dimensions on the Customer’s Experience in Retail Environments ‎‎(Case Study: Ofogh Koorosh Chain Stores)‎ [Volume 9, Issue 3, 2019, Pages 179-200]

D

  • Delphi Fuzzy Method.‎ Identification and Explanation of Effective Propellers in the Commercial Branding of Industrial Products in ‎Lorestan Province [Volume 9, Issue 3, 2019, Pages 101-120]
  • Determinants of e-WOM The Effect of Electronic Word-of-Mouth (E-WOM) on Consumers Behavioral Responses (A Study of Instagram Users) [Volume 9, Issue 2, 2019, Pages 195-218]

E

  • Economical Trust Investigating the Effect of Social Dependency on Customer Trust in Social Networks [Volume 9, Issue 4, 2019, Pages 55-76]
  • Electronic Insurance Analysis of Factors Affecting the Acceptance of Mobile Electronic Services of the Insurance Industry ‎Using Fuzzy Network Analysis Process [Volume 9, Issue 3, 2019, Pages 159-178]
  • Electronic Marketing Analysis of Factors Affecting the Acceptance of Mobile Electronic Services of the Insurance Industry ‎Using Fuzzy Network Analysis Process [Volume 9, Issue 3, 2019, Pages 159-178]
  • Electronic Word-of-mouth (e-WOM) The Effect of Electronic Word-of-Mouth (E-WOM) on Consumers Behavioral Responses (A Study of Instagram Users) [Volume 9, Issue 2, 2019, Pages 195-218]
  • Empirical Values The Impact of Empirical Values on the Co-Creation Attitude and Customer Value Co-Creation Behavior in Tourism Industry (Case Study: Tourists of Isfahan City) [Volume 9, Issue 3, 2019, Pages 1-18]
  • European tourists The Effect of Social Interaction, Appearance, and Credit Value of Tourism Brands in Cyberspace and its Impact ‎on the Choice of European Tourists Destinations (Case Study: Tehran Travel Agencies)‎ [Volume 9, Issue 3, 2019, Pages 79-100]
  • Experience Identification and Prioritization of Effective Dimensions on the Customer’s Experience in Retail Environments ‎‎(Case Study: Ofogh Koorosh Chain Stores)‎ [Volume 9, Issue 3, 2019, Pages 179-200]
  • Experimental Design Effects of Promotional Activities on Consumer Behavioral Intentions to Healthy Lifestyle: An Experimental Study [Volume 9, Issue 3, 2019, Pages 121-142]
  • Exploratory Marketing‎ Market Orientation and the New Product Performance: Investigating the Moderating Role of ‎Managerial Social Ties and the Customer’s Implicit Need [Volume 9, Issue 4, 2019, Pages 97-114]
  • Eye Tracking Investigating the Impact of Product Packaging Necklace on Attracting Customers' Attention using Eye Tracking [Volume 9, Issue 2, 2019, Pages 109-128]

F

  • Feeling of pleasure Investigating the effect of music on the pleasure of female consumers in neuromarketing [Volume 9, Issue 4, 2019, Pages 137-150]
  • Firm Features Determinants Factors and Outcomes of Internet Marketing Capabilities in the Banking Industry [Volume 9, Issue 3, 2019, Pages 19-42]
  • Fixation Count Investigating the Impact of Product Packaging Necklace on Attracting Customers' Attention using Eye Tracking [Volume 9, Issue 2, 2019, Pages 109-128]
  • Followers‎ Investigating the Effect of Social Dependency on Customer Trust in Social Networks [Volume 9, Issue 4, 2019, Pages 55-76]
  • Fuzzy AHP Designing an Interactive Model for Marketing Intelligence and Effectiveness of the Insurance Industry Performance using Fuzzy AHP Techniques Case Study: Pasargad Insurance [Volume 9, Issue 2, 2019, Pages 149-168]
  • Fuzzy Logic Analysis of Factors Affecting the Acceptance of Mobile Electronic Services of the Insurance Industry ‎Using Fuzzy Network Analysis Process [Volume 9, Issue 3, 2019, Pages 159-178]

G

  • Game Theory Selection of Optimal Marketing Strategy in Competitive Markets by the Development of Game Theory Models [Volume 9, Issue 1, 2019, Pages 107-124]
  • Game Theory Analyzing the Role of Apple-Samsung Lawsuits on Pricing and Marketing Strategies of the Two Companies [Volume 9, Issue 4, 2019, Pages 171-205]
  • Gas Industry Modeling the Attractiveness of Investment in Iran Gas Industry from Place Branding Perspective (with Meta-synthesis and System Dynamics Approaches) [Volume 9, Issue 1, 2019, Pages 163-178]
  • Grounded Theory.‎ Developing a Model of Policyholder's Surrender Behavior‏:‏‎ A Study Based on the Grounded Theory [Volume 9, Issue 4, 2019, Pages 33-54]

H

  • Halal Brand Investigating the Mental Image of Halal Brand Consumers using Neural Network Analysis Technique [Volume 9, Issue 3, 2019, Pages 61-78]
  • Hamrah Avval The Impact of Social Bundling on Consumers' Encouragement to Purchase Online Packages (The Case of Hamrah Avval Internet Packages) [Volume 9, Issue 1, 2019, Pages 145-162]
  • Healthy Lifestyle Effects of Promotional Activities on Consumer Behavioral Intentions to Healthy Lifestyle: An Experimental Study [Volume 9, Issue 3, 2019, Pages 121-142]

I

  • Immediate and Hidden Consumers' Behavioral Responses The Effect of Electronic Word-of-Mouth (E-WOM) on Consumers Behavioral Responses (A Study of Instagram Users) [Volume 9, Issue 2, 2019, Pages 195-218]
  • Industry-specific Patterns Mining Patterns of Customer Dynamics in Banking Industry [Volume 9, Issue 2, 2019, Pages 1-30]
  • Instagram Investigating the Effect of Social Dependency on Customer Trust in Social Networks [Volume 9, Issue 4, 2019, Pages 55-76]
  • Intensity of Competition Strategic Pricing and its Effect on Company Performance [Volume 9, Issue 1, 2019, Pages 1-14]
  • Intention Purchase Online The Impact of Social Bundling on Consumers' Encouragement to Purchase Online Packages (The Case of Hamrah Avval Internet Packages) [Volume 9, Issue 1, 2019, Pages 145-162]
  • Internet Advertising Methods Identifying and Prioritizing Online Advertising Methods for Commercial Complexes Case Study of Arg Tehran Commercial Complex [Volume 9, Issue 4, 2019, Pages 77-96]
  • Internet Marketing Determinants Factors and Outcomes of Internet Marketing Capabilities in the Banking Industry [Volume 9, Issue 3, 2019, Pages 19-42]
  • Interval Valued Fuzzy Uncertainty Laboratory Services Pricing by using Interval Valued Fuzzy Multi-criteria Decision-making [Volume 9, Issue 1, 2019, Pages 89-106]
  • Investment Attractiveness Modeling the Attractiveness of Investment in Iran Gas Industry from Place Branding Perspective (with Meta-synthesis and System Dynamics Approaches) [Volume 9, Issue 1, 2019, Pages 163-178]
  • Iranian Consumers.‎ Investigating the Mental Image of Halal Brand Consumers using Neural Network Analysis Technique [Volume 9, Issue 3, 2019, Pages 61-78]
  • Isfahan marketing in library [Volume 9, Issue 1, 2019, Pages 53-68]

L

  • Library Products and Services marketing in library [Volume 9, Issue 1, 2019, Pages 53-68]
  • Lorestan Province Industrial Products Identification and Explanation of Effective Propellers in the Commercial Branding of Industrial Products in ‎Lorestan Province [Volume 9, Issue 3, 2019, Pages 101-120]
  • Luxury Brand Investigating the Effect of Levels of Advertisement Metacognitive Difficulty on Individuals’ ‎Involvement‏ ‏from Persistence Dimension‎ [Volume 9, Issue 4, 2019, Pages 15-32]

M

  • Macro Environmental Features Determinants Factors and Outcomes of Internet Marketing Capabilities in the Banking Industry [Volume 9, Issue 3, 2019, Pages 19-42]
  • Managers’ Political Ties Market Orientation and the New Product Performance: Investigating the Moderating Role of ‎Managerial Social Ties and the Customer’s Implicit Need [Volume 9, Issue 4, 2019, Pages 97-114]
  • Market Control Achievement based on Brand Performance and Market Control; Investigating the Mediating Role of Brand Management Capability [Volume 9, Issue 2, 2019, Pages 219-236]
  • Marketing International Marketing Ecosystem [Volume 9, Issue 4, 2019, Pages 1-14]
  • Marketing marketing in library [Volume 9, Issue 1, 2019, Pages 53-68]
  • Marketing Dimensions marketing in library [Volume 9, Issue 1, 2019, Pages 53-68]
  • Marketing intelligence Designing an Interactive Model for Marketing Intelligence and Effectiveness of the Insurance Industry Performance using Fuzzy AHP Techniques Case Study: Pasargad Insurance [Volume 9, Issue 2, 2019, Pages 149-168]
  • Marketing Stimuli The Role of Pricing and Model Presence Stimuli on Purchasing Decision of Women’s Clothing Customers in Online Retailers [Volume 9, Issue 3, 2019, Pages 143-158]
  • Market Orientation Strategic Pricing and its Effect on Company Performance [Volume 9, Issue 1, 2019, Pages 1-14]
  • Market Orientation Market Orientation and the New Product Performance: Investigating the Moderating Role of ‎Managerial Social Ties and the Customer’s Implicit Need [Volume 9, Issue 4, 2019, Pages 97-114]
  • Market Turmoil Strategic Pricing and its Effect on Company Performance [Volume 9, Issue 1, 2019, Pages 1-14]
  • Mental Involvement Investigating the Effect of Levels of Advertisement Metacognitive Difficulty on Individuals’ ‎Involvement‏ ‏from Persistence Dimension‎ [Volume 9, Issue 4, 2019, Pages 15-32]
  • Metacognitive Difficulty Investigating the Effect of Levels of Advertisement Metacognitive Difficulty on Individuals’ ‎Involvement‏ ‏from Persistence Dimension‎ [Volume 9, Issue 4, 2019, Pages 15-32]
  • Meta-synthesis Identifying and Modeling Consumer Motivations for Participation in the Value Co-Creation in Beverage Industry (Zamzam Iran Co.) [Volume 9, Issue 2, 2019, Pages 53-76]
  • Meta-synthesis Modeling the Attractiveness of Investment in Iran Gas Industry from Place Branding Perspective (with Meta-synthesis and System Dynamics Approaches) [Volume 9, Issue 1, 2019, Pages 163-178]
  • Mobile banking A Model for the Frequency Use of Mobile Banking Services [Volume 9, Issue 2, 2019, Pages 169-194]
  • Mobile ‎Devices‎ Analysis of Factors Affecting the Acceptance of Mobile Electronic Services of the Insurance Industry ‎Using Fuzzy Network Analysis Process [Volume 9, Issue 3, 2019, Pages 159-178]
  • Mobile Games Investigating the Effect of Word of Mouth Advertising on the Growth Rate of the Number of Mobile Game ‎Users in Iran [Volume 9, Issue 4, 2019, Pages 151-170]
  • Model (Mannequin) The Role of Pricing and Model Presence Stimuli on Purchasing Decision of Women’s Clothing Customers in Online Retailers [Volume 9, Issue 3, 2019, Pages 143-158]
  • Motivation Identifying and Modeling Consumer Motivations for Participation in the Value Co-Creation in Beverage Industry (Zamzam Iran Co.) [Volume 9, Issue 2, 2019, Pages 53-76]
  • Multi-criteria Decision-making Laboratory Services Pricing by using Interval Valued Fuzzy Multi-criteria Decision-making [Volume 9, Issue 1, 2019, Pages 89-106]
  • Music Investigating the effect of music on the pleasure of female consumers in neuromarketing [Volume 9, Issue 4, 2019, Pages 137-150]

N

  • Negative WOM An Empirical Study of the Impact of Response Strategies and Reputation of the Company on Consumers' Purchase Intention and Negative Word of Mouth Communication at the Time of Product Failure [Volume 9, Issue 2, 2019, Pages 31-52]
  • Neural network technique Investigating the Mental Image of Halal Brand Consumers using Neural Network Analysis Technique [Volume 9, Issue 3, 2019, Pages 61-78]
  • Neuromarketing.Analytics The Role of Pricing and Model Presence Stimuli on Purchasing Decision of Women’s Clothing Customers in Online Retailers [Volume 9, Issue 3, 2019, Pages 143-158]
  • New Product Market Orientation and the New Product Performance: Investigating the Moderating Role of ‎Managerial Social Ties and the Customer’s Implicit Need [Volume 9, Issue 4, 2019, Pages 97-114]

O

  • Ofogh Koorosh Chain Store‎ Identification and Prioritization of Effective Dimensions on the Customer’s Experience in Retail Environments ‎‎(Case Study: Ofogh Koorosh Chain Stores)‎ [Volume 9, Issue 3, 2019, Pages 179-200]
  • Online Shopping Examining Factors affecting Consumer Use Behavior from Online Shopping Technology based on the Unified ‎Theory of Acceptance and Use of Technology2 (UTAUT2)‎ Case Study: Digikala Customers in Khuzestan Province [Volume 9, Issue 4, 2019, Pages 115-136]
  • Opportunities and Challenges Identifying and Ranking the Challenges and Opportunities of Social Media Marketing [Volume 9, Issue 1, 2019, Pages 69-88]
  • Optimal Marketing Strategy Selection of Optimal Marketing Strategy in Competitive Markets by the Development of Game Theory Models [Volume 9, Issue 1, 2019, Pages 107-124]
  • Optimization Selection of Optimal Marketing Strategy in Competitive Markets by the Development of Game Theory Models [Volume 9, Issue 1, 2019, Pages 107-124]

P

  • PAD Model Investigating the Effect of Word of Mouth Advertising on the Growth Rate of the Number of Mobile Game ‎Users in Iran [Volume 9, Issue 4, 2019, Pages 151-170]
  • Paradigmatic Model of grounded theory Presentation and Validation of Strategic Marketing Model in Major Steel Companies [Volume 9, Issue 2, 2019, Pages 77-108]
  • Participation Identifying and Modeling Consumer Motivations for Participation in the Value Co-Creation in Beverage Industry (Zamzam Iran Co.) [Volume 9, Issue 2, 2019, Pages 53-76]
  • Patent Analyzing the Role of Apple-Samsung Lawsuits on Pricing and Marketing Strategies of the Two Companies [Volume 9, Issue 4, 2019, Pages 171-205]
  • Perceived Uncertainty The Impact of Social Bundling on Consumers' Encouragement to Purchase Online Packages (The Case of Hamrah Avval Internet Packages) [Volume 9, Issue 1, 2019, Pages 145-162]
  • Performance Designing an Interactive Model for Marketing Intelligence and Effectiveness of the Insurance Industry Performance using Fuzzy AHP Techniques Case Study: Pasargad Insurance [Volume 9, Issue 2, 2019, Pages 149-168]
  • Place Branding Modeling the Attractiveness of Investment in Iran Gas Industry from Place Branding Perspective (with Meta-synthesis and System Dynamics Approaches) [Volume 9, Issue 1, 2019, Pages 163-178]
  • Player Preferences.‎ Investigating the Effect of Word of Mouth Advertising on the Growth Rate of the Number of Mobile Game ‎Users in Iran [Volume 9, Issue 4, 2019, Pages 151-170]
  • Policyholder Developing a Model of Policyholder's Surrender Behavior‏:‏‎ A Study Based on the Grounded Theory [Volume 9, Issue 4, 2019, Pages 33-54]
  • Pricing Laboratory Services Pricing by using Interval Valued Fuzzy Multi-criteria Decision-making [Volume 9, Issue 1, 2019, Pages 89-106]
  • Pricing The Role of Pricing and Model Presence Stimuli on Purchasing Decision of Women’s Clothing Customers in Online Retailers [Volume 9, Issue 3, 2019, Pages 143-158]
  • Processing Fluency‎ Investigating the Effect of Levels of Advertisement Metacognitive Difficulty on Individuals’ ‎Involvement‏ ‏from Persistence Dimension‎ [Volume 9, Issue 4, 2019, Pages 15-32]
  • Product Failure An Empirical Study of the Impact of Response Strategies and Reputation of the Company on Consumers' Purchase Intention and Negative Word of Mouth Communication at the Time of Product Failure [Volume 9, Issue 2, 2019, Pages 31-52]
  • Product Features Determinants Factors and Outcomes of Internet Marketing Capabilities in the Banking Industry [Volume 9, Issue 3, 2019, Pages 19-42]
  • Product-service Systems Determining the Scope of Product-oriented Service Businesses in Industrial Goods Companies (Case Study: Heavy Equipment Industry - Alpha Company) [Volume 9, Issue 1, 2019, Pages 15-32]
  • Purchase Intention An Empirical Study of the Impact of Response Strategies and Reputation of the Company on Consumers' Purchase Intention and Negative Word of Mouth Communication at the Time of Product Failure [Volume 9, Issue 2, 2019, Pages 31-52]
  • Purchasing Intention The Effect of Users' Interaction in Social Media on Purchasing By Brand Attitude and Subjective Norms [Volume 9, Issue 1, 2019, Pages 33-52]

R

  • Response Strategies An Empirical Study of the Impact of Response Strategies and Reputation of the Company on Consumers' Purchase Intention and Negative Word of Mouth Communication at the Time of Product Failure [Volume 9, Issue 2, 2019, Pages 31-52]
  • Retail Identification and Prioritization of Effective Dimensions on the Customer’s Experience in Retail Environments ‎‎(Case Study: Ofogh Koorosh Chain Stores)‎ [Volume 9, Issue 3, 2019, Pages 179-200]
  • Rhetoric in Image Designing a Typology for Visual Rhetoric with a Focus on the Interaction of Metaphor and Metonymy in Print Advertising [Volume 9, Issue 1, 2019, Pages 125-144]

S

  • Sepah Bank Determinants Factors and Outcomes of Internet Marketing Capabilities in the Banking Industry [Volume 9, Issue 3, 2019, Pages 19-42]
  • Service Configuration Determining the Scope of Product-oriented Service Businesses in Industrial Goods Companies (Case Study: Heavy Equipment Industry - Alpha Company) [Volume 9, Issue 1, 2019, Pages 15-32]
  • Service Continuum Determining the Scope of Product-oriented Service Businesses in Industrial Goods Companies (Case Study: Heavy Equipment Industry - Alpha Company) [Volume 9, Issue 1, 2019, Pages 15-32]
  • Service Industry Designing an Interactive Model for Marketing Intelligence and Effectiveness of the Insurance Industry Performance using Fuzzy AHP Techniques Case Study: Pasargad Insurance [Volume 9, Issue 2, 2019, Pages 149-168]
  • Servitization Determining the Scope of Product-oriented Service Businesses in Industrial Goods Companies (Case Study: Heavy Equipment Industry - Alpha Company) [Volume 9, Issue 1, 2019, Pages 15-32]
  • Small and Medium-sized Enterprises (SMEs)‎ International Marketing Ecosystem [Volume 9, Issue 4, 2019, Pages 1-14]
  • Social Bundling The Impact of Social Bundling on Consumers' Encouragement to Purchase Online Packages (The Case of Hamrah Avval Internet Packages) [Volume 9, Issue 1, 2019, Pages 145-162]
  • Social Interaction The Effect of Social Interaction, Appearance, and Credit Value of Tourism Brands in Cyberspace and its Impact ‎on the Choice of European Tourists Destinations (Case Study: Tehran Travel Agencies)‎ [Volume 9, Issue 3, 2019, Pages 79-100]
  • Social Media The Effect of Users' Interaction in Social Media on Purchasing By Brand Attitude and Subjective Norms [Volume 9, Issue 1, 2019, Pages 33-52]
  • Social Media Identifying and Ranking the Challenges and Opportunities of Social Media Marketing [Volume 9, Issue 1, 2019, Pages 69-88]
  • Social Media Investigating the Effect of Social Dependency on Customer Trust in Social Networks [Volume 9, Issue 4, 2019, Pages 55-76]
  • Social Media Marketing Identifying and Ranking the Challenges and Opportunities of Social Media Marketing [Volume 9, Issue 1, 2019, Pages 69-88]
  • Steel Industry Presentation and Validation of Strategic Marketing Model in Major Steel Companies [Volume 9, Issue 2, 2019, Pages 77-108]
  • Strategic Marketing Presentation and Validation of Strategic Marketing Model in Major Steel Companies [Volume 9, Issue 2, 2019, Pages 77-108]
  • Strategic Pricing Strategic Pricing and its Effect on Company Performance [Volume 9, Issue 1, 2019, Pages 1-14]
  • Subjective Norms The Effect of Users' Interaction in Social Media on Purchasing By Brand Attitude and Subjective Norms [Volume 9, Issue 1, 2019, Pages 33-52]
  • Surrender Developing a Model of Policyholder's Surrender Behavior‏:‏‎ A Study Based on the Grounded Theory [Volume 9, Issue 4, 2019, Pages 33-54]
  • System Dynamics Modeling the Attractiveness of Investment in Iran Gas Industry from Place Branding Perspective (with Meta-synthesis and System Dynamics Approaches) [Volume 9, Issue 1, 2019, Pages 163-178]

T

  • Technical Turmoil Strategic Pricing and its Effect on Company Performance [Volume 9, Issue 1, 2019, Pages 1-14]
  • Text Mining Competitive Intelligence based on Social Network Content and the Factors Affecting its Process [Volume 9, Issue 3, 2019, Pages 43-60]
  • Thematic Analysis.‎ Competitive Intelligence based on Social Network Content and the Factors Affecting its Process [Volume 9, Issue 3, 2019, Pages 43-60]
  • TOPSIS Laboratory Services Pricing by using Interval Valued Fuzzy Multi-criteria Decision-making [Volume 9, Issue 1, 2019, Pages 89-106]
  • Tourism Brand.‎ The Effect of Social Interaction, Appearance, and Credit Value of Tourism Brands in Cyberspace and its Impact ‎on the Choice of European Tourists Destinations (Case Study: Tehran Travel Agencies)‎ [Volume 9, Issue 3, 2019, Pages 79-100]
  • Trust Examining Factors affecting Consumer Use Behavior from Online Shopping Technology based on the Unified ‎Theory of Acceptance and Use of Technology2 (UTAUT2)‎ Case Study: Digikala Customers in Khuzestan Province [Volume 9, Issue 4, 2019, Pages 115-136]

U

  • UTAUT2 Examining Factors affecting Consumer Use Behavior from Online Shopping Technology based on the Unified ‎Theory of Acceptance and Use of Technology2 (UTAUT2)‎ Case Study: Digikala Customers in Khuzestan Province [Volume 9, Issue 4, 2019, Pages 115-136]

V

  • Valuable Brand Creation Achievement based on Brand Performance and Market Control; Investigating the Mediating Role of Brand Management Capability [Volume 9, Issue 2, 2019, Pages 219-236]
  • Virtual Networks Identifying and Prioritizing Online Advertising Methods for Commercial Complexes Case Study of Arg Tehran Commercial Complex [Volume 9, Issue 4, 2019, Pages 77-96]
  • Visual Attention Investigating the Impact of Product Packaging Necklace on Attracting Customers' Attention using Eye Tracking [Volume 9, Issue 2, 2019, Pages 109-128]
  • Visual Metaphor Designing a Typology for Visual Rhetoric with a Focus on the Interaction of Metaphor and Metonymy in Print Advertising [Volume 9, Issue 1, 2019, Pages 125-144]
  • Visual Metonymy Designing a Typology for Visual Rhetoric with a Focus on the Interaction of Metaphor and Metonymy in Print Advertising [Volume 9, Issue 1, 2019, Pages 125-144]
  • Visual Tropes Designing a Typology for Visual Rhetoric with a Focus on the Interaction of Metaphor and Metonymy in Print Advertising [Volume 9, Issue 1, 2019, Pages 125-144]

W

  • Word of Mouth Advertising Investigating the Effect of Word of Mouth Advertising on the Growth Rate of the Number of Mobile Game ‎Users in Iran [Volume 9, Issue 4, 2019, Pages 151-170]
  • Word of Mouth Advertising.‎ Examining Factors affecting Consumer Use Behavior from Online Shopping Technology based on the Unified ‎Theory of Acceptance and Use of Technology2 (UTAUT2)‎ Case Study: Digikala Customers in Khuzestan Province [Volume 9, Issue 4, 2019, Pages 115-136]