Keyword Index

A

  • Adaptive Sales Behavior A Model of Performance- Behavioral Consequences of Sales Force Listening Skill [Volume 8, Issue 4, 2018, Pages 27-44]
  • Advertisement Appeal The Effect of the Role of Product Category in Attribute-based versus End-benefit Oriented Emotional Advertising [Volume 8, Issue 3, 2018, Pages 99-118]
  • Advertising Attitude The Effect of the Role of Product Category in Attribute-based versus End-benefit Oriented Emotional Advertising [Volume 8, Issue 3, 2018, Pages 99-118]
  • Association Rules Identification of Dominant Customer Behavior Patterns among different Sectors over Time (Case Study: Ansar Bank) [Volume 8, Issue 4, 2018, Pages 149-165]
  • Auditory Atmosphere The Role of Multisensory Environmental Stimuli in Enhancing Refah Chain Stores Customers in Store Experience [Volume 8, Issue 3, 2018, Pages 141-162]
  • Automotive Industry The Impact of Personal Context on Brand Hate and Its Outcomes (Case Study: Iran’s Automotive Industry) [Volume 8, Issue 2, 2018, Pages 139-164]

B

  • Behavioral Intention Investigating the Impact of Social Media Marketing Activities as Growth Hacking Strategy on Behavioral intention and Oral Promotion of Customers [Volume 8, Issue 4, 2018, Pages 45-68]
  • Behaviors caused by consumer's Confusion Consequences of Consumer’s Confusion, Examining the Role of Moderating Trust (Case Study: Food Brands) [Volume 8, Issue 3, 2018, Pages 1-18]
  • Brand Ambiguity Conceptualizing Brand Schizophrenia and Identifying its Antecedents by Grounded Theory [Volume 8, Issue 1, 2018, Pages 35-56]
  • Brand Associations The Analysis of Brand Love and the Impact of Associations, Satisfaction, and Trust on Brand Love [Volume 8, Issue 4, 2018, Pages 1-26]
  • Brand Attachment Impact of Brand Nostalgia and Brand Heritage on the Formation of Purchase Intention (Case Study: Nokia Mobile Phone) [Volume 8, Issue 3, 2018, Pages 41-58]
  • Brand Attitude The Effect of the Role of Product Category in Attribute-based versus End-benefit Oriented Emotional Advertising [Volume 8, Issue 3, 2018, Pages 99-118]
  • Brand avoidance Brand Hate: Analysis of Determinants and Outcomes of Brand Hate [Volume 8, Issue 2, 2018, Pages 165-180]
  • Brand Equity Modeling the Effect of Entrepreneurial Marketing on the Value of Customers-Oriented Brand in Dairy Industries (Case Study: Kaleh Brand) [Volume 8, Issue 2, 2018, Pages 123-138]
  • Brand Extension Influencing Factors in Attitudes towards Homogeneous Brand Extension the Case of: Shirin Asal Company [Volume 8, Issue 1, 2018, Pages 21-34]
  • Brand hate Brand Hate: Analysis of Determinants and Outcomes of Brand Hate [Volume 8, Issue 2, 2018, Pages 165-180]
  • Brand hate The Impact of Personal Context on Brand Hate and Its Outcomes (Case Study: Iran’s Automotive Industry) [Volume 8, Issue 2, 2018, Pages 139-164]
  • Brand Heritage Impact of Brand Nostalgia and Brand Heritage on the Formation of Purchase Intention (Case Study: Nokia Mobile Phone) [Volume 8, Issue 3, 2018, Pages 41-58]
  • Brand Heritage Considering the Effect of Fantasy Proneness and Alienation on Consumer Purchase Intentions Emphasizing Nostalgia Proneness and Brand Heritage [Volume 8, Issue 4, 2018, Pages 95-110]
  • Brand Identity Conceptualizing Brand Schizophrenia and Identifying its Antecedents by Grounded Theory [Volume 8, Issue 1, 2018, Pages 35-56]
  • Branding Conceptualizing Brand Schizophrenia and Identifying its Antecedents by Grounded Theory [Volume 8, Issue 1, 2018, Pages 35-56]
  • Branding An Evaluation of Iranian consumers' New Identity in Iran's Virtual Space and its Effect on Communication Activities of Brands using Classic Grounded Theory [Volume 8, Issue 1, 2018, Pages 117-130]
  • Brand Love The Analysis of Brand Love and the Impact of Associations, Satisfaction, and Trust on Brand Love [Volume 8, Issue 4, 2018, Pages 1-26]
  • Brand Nostalgia Impact of Brand Nostalgia and Brand Heritage on the Formation of Purchase Intention (Case Study: Nokia Mobile Phone) [Volume 8, Issue 3, 2018, Pages 41-58]
  • Brand Performance Explaining the Antecedent Role of Strategic Orientations in the Development of Integrated Marketing Communications and Brand Performance [Volume 8, Issue 4, 2018, Pages 131-148]
  • Brand Relationship Map A Comparative Comparison of Brand Strength of Car Companies According to the Customer’s Dominant Logic, Through Brand Relationship Mapping (Case Study: Iranian, Chinese and Korean Carmakers) [Volume 8, Issue 3, 2018, Pages 79-98]
  • Brand retaliation Brand Hate: Analysis of Determinants and Outcomes of Brand Hate [Volume 8, Issue 2, 2018, Pages 165-180]
  • Brand Schizophrenia Conceptualizing Brand Schizophrenia and Identifying its Antecedents by Grounded Theory [Volume 8, Issue 1, 2018, Pages 35-56]
  • Brand Strength A Comparative Comparison of Brand Strength of Car Companies According to the Customer’s Dominant Logic, Through Brand Relationship Mapping (Case Study: Iranian, Chinese and Korean Carmakers) [Volume 8, Issue 3, 2018, Pages 79-98]
  • Brand Trust Impact of Brand Nostalgia and Brand Heritage on the Formation of Purchase Intention (Case Study: Nokia Mobile Phone) [Volume 8, Issue 3, 2018, Pages 41-58]
  • Brand Trust The Analysis of Brand Love and the Impact of Associations, Satisfaction, and Trust on Brand Love [Volume 8, Issue 4, 2018, Pages 1-26]

C

  • Case Study Designing a Commercialization Model for Knowledge-based Products Commercialization in Information and Communication Technology industry [Volume 8, Issue 2, 2018, Pages 23-38]
  • Cause-related Marketing Customer Clustering Analysis in Cause-Related Marketing Based on Product Type [Volume 8, Issue 1, 2018, Pages 75-96]
  • Challenging Cognitive understanding of mobile games satisfaction elements (Using the Ladder Interview Technique in the Repertory Grid Methodology) [Volume 8, Issue 2, 2018, Pages 39-54]
  • Commercialization Designing a Commercialization Model for Knowledge-based Products Commercialization in Information and Communication Technology industry [Volume 8, Issue 2, 2018, Pages 23-38]
  • Competitiveness Developing a Domestic Model for Tourism Destinations Competitiveness Measurement in Iran [Volume 8, Issue 2, 2018, Pages 105-122]
  • Consumer-brand Relationship The Impact of Personal Context on Brand Hate and Its Outcomes (Case Study: Iran’s Automotive Industry) [Volume 8, Issue 2, 2018, Pages 139-164]
  • Consumer Confusion Consequences of Consumer’s Confusion, Examining the Role of Moderating Trust (Case Study: Food Brands) [Volume 8, Issue 3, 2018, Pages 1-18]
  • Consumer Experience A Qualitative Study of Customer Experience in Retail Industry [Volume 8, Issue 2, 2018, Pages 1-22]
  • Consumers’ Identity An Evaluation of Iranian consumers' New Identity in Iran's Virtual Space and its Effect on Communication Activities of Brands using Classic Grounded Theory [Volume 8, Issue 1, 2018, Pages 117-130]
  • Costumer Characteristics Evaluation of Customers’ Perceived Fairness of Dynamic Pricing and Its Effective Factors in Hotel Industry [Volume 8, Issue 3, 2018, Pages 19-40]
  • Credit Risk Compilation of Credit Risk Strategy based on SWOT Model at Bank Melli of Iran [Volume 8, Issue 2, 2018, Pages 55-68]
  • Customer Behavior Analysis Customer Behavior Analysis using Web Usage Mining [Volume 8, Issue 2, 2018, Pages 69-86]
  • Customer-brand Relationship A Comparative Comparison of Brand Strength of Car Companies According to the Customer’s Dominant Logic, Through Brand Relationship Mapping (Case Study: Iranian, Chinese and Korean Carmakers) [Volume 8, Issue 3, 2018, Pages 79-98]
  • Customer Clustering Customer Clustering Analysis in Cause-Related Marketing Based on Product Type [Volume 8, Issue 1, 2018, Pages 75-96]
  • Customer Dynamic Behavior Identification of Dominant Customer Behavior Patterns among different Sectors over Time (Case Study: Ansar Bank) [Volume 8, Issue 4, 2018, Pages 149-165]
  • Customer Experience A Qualitative Study of Customer Experience in Retail Industry [Volume 8, Issue 2, 2018, Pages 1-22]
  • Customer Experience Management A Qualitative Study of Customer Experience in Retail Industry [Volume 8, Issue 2, 2018, Pages 1-22]
  • Customer’s Dominant Logic A Comparative Comparison of Brand Strength of Car Companies According to the Customer’s Dominant Logic, Through Brand Relationship Mapping (Case Study: Iranian, Chinese and Korean Carmakers) [Volume 8, Issue 3, 2018, Pages 79-98]
  • Customer Satisfaction Cognitive understanding of mobile games satisfaction elements (Using the Ladder Interview Technique in the Repertory Grid Methodology) [Volume 8, Issue 2, 2018, Pages 39-54]

D

  • Dairy Industries Modeling the Effect of Entrepreneurial Marketing on the Value of Customers-Oriented Brand in Dairy Industries (Case Study: Kaleh Brand) [Volume 8, Issue 2, 2018, Pages 123-138]
  • Data Mining Customer Behavior Analysis using Web Usage Mining [Volume 8, Issue 2, 2018, Pages 69-86]
  • Departments Designing a DEA Model for Evaluating Performance for Hierarchal Decision Making Units with Weighting Attribute in Hypermarket Departments [Volume 8, Issue 4, 2018, Pages 69-94]
  • Dimensional Dimensions Designing and Explaining the Internal Marketing Model of Iran Free Zones [Volume 8, Issue 2, 2018, Pages 181-198]
  • Dimensional Motivation Designing and Explaining the Internal Marketing Model of Iran Free Zones [Volume 8, Issue 2, 2018, Pages 181-198]
  • Dry port Understanding Foregroung Factors in creating Dry Ports in Iran by Hybrid approach of GRA, MCDM and Interval-Valued Triangular Fuzzy Numbers [Volume 8, Issue 1, 2018, Pages 57-74]
  • Dynamic Pricing Evaluation of Customers’ Perceived Fairness of Dynamic Pricing and Its Effective Factors in Hotel Industry [Volume 8, Issue 3, 2018, Pages 19-40]

E

  • Effective Factors on Brand Development Influencing Factors in Attitudes towards Homogeneous Brand Extension the Case of: Shirin Asal Company [Volume 8, Issue 1, 2018, Pages 21-34]
  • Entrepreneurial Capacity Building Identifying Drivers Affecting Micro-business Development in Rural Home Business [Volume 8, Issue 3, 2018, Pages 119-140]
  • Entrepreneurial Culture Identifying Drivers Affecting Micro-business Development in Rural Home Business [Volume 8, Issue 3, 2018, Pages 119-140]
  • Entrepreneurial Empowerment Identifying Drivers Affecting Micro-business Development in Rural Home Business [Volume 8, Issue 3, 2018, Pages 119-140]
  • Entrepreneurial Marketing Modeling the Effect of Entrepreneurial Marketing on the Value of Customers-Oriented Brand in Dairy Industries (Case Study: Kaleh Brand) [Volume 8, Issue 2, 2018, Pages 123-138]
  • Entrepreneurial Marketing from Customers’ Perspective Modeling the Effect of Entrepreneurial Marketing on the Value of Customers-Oriented Brand in Dairy Industries (Case Study: Kaleh Brand) [Volume 8, Issue 2, 2018, Pages 123-138]
  • Entrepreneurial Orientation The Role of Internal Market Orientation in Developing Entrepreneurial Orientation: the Case of Internet Service Providers (ISPs) in Tehran [Volume 8, Issue 1, 2018, Pages 97-116]
  • Environmental Concerns Investigating Consumers' Intention to Purchase Green Products: using the Theory of Planned Behavior with Environmental Concern and Knowledge [Volume 8, Issue 4, 2018, Pages 111-130]
  • Environmental Knowledge Investigating Consumers' Intention to Purchase Green Products: using the Theory of Planned Behavior with Environmental Concern and Knowledge [Volume 8, Issue 4, 2018, Pages 111-130]
  • Experience A Qualitative Study of Customer Experience in Retail Industry [Volume 8, Issue 2, 2018, Pages 1-22]

F

  • Factor Analysis Developing a Domestic Model for Tourism Destinations Competitiveness Measurement in Iran [Volume 8, Issue 2, 2018, Pages 105-122]
  • Fantasy Proneness Considering the Effect of Fantasy Proneness and Alienation on Consumer Purchase Intentions Emphasizing Nostalgia Proneness and Brand Heritage [Volume 8, Issue 4, 2018, Pages 95-110]

G

  • Green Product Development Investigating and Analyzing the Development Green Product in the Tile Industry in Yazd Province [Volume 8, Issue 3, 2018, Pages 59-78]
  • Green Products Investigating Consumers' Intention to Purchase Green Products: using the Theory of Planned Behavior with Environmental Concern and Knowledge [Volume 8, Issue 4, 2018, Pages 111-130]
  • Grey Relational Analysis (GRA) Understanding Foregroung Factors in creating Dry Ports in Iran by Hybrid approach of GRA, MCDM and Interval-Valued Triangular Fuzzy Numbers [Volume 8, Issue 1, 2018, Pages 57-74]
  • Grounded Theory Conceptualizing Brand Schizophrenia and Identifying its Antecedents by Grounded Theory [Volume 8, Issue 1, 2018, Pages 35-56]
  • Growth Hacking Investigating the Impact of Social Media Marketing Activities as Growth Hacking Strategy on Behavioral intention and Oral Promotion of Customers [Volume 8, Issue 4, 2018, Pages 45-68]

H

  • Hedonic Products Customer Clustering Analysis in Cause-Related Marketing Based on Product Type [Volume 8, Issue 1, 2018, Pages 75-96]
  • Hierarchical DMUs Designing a DEA Model for Evaluating Performance for Hierarchal Decision Making Units with Weighting Attribute in Hypermarket Departments [Volume 8, Issue 4, 2018, Pages 69-94]
  • Hotel Industry Evaluation of Customers’ Perceived Fairness of Dynamic Pricing and Its Effective Factors in Hotel Industry [Volume 8, Issue 3, 2018, Pages 19-40]
  • Hypermarket Designing a DEA Model for Evaluating Performance for Hierarchal Decision Making Units with Weighting Attribute in Hypermarket Departments [Volume 8, Issue 4, 2018, Pages 69-94]

I

  • Indulgence Examining the factors affecting on customer complaint behavior: with the mediator role of post-purchase regret in the fashion clothing Industry [Volume 8, Issue 2, 2018, Pages 199-216]
  • In-store Experience The Role of Multisensory Environmental Stimuli in Enhancing Refah Chain Stores Customers in Store Experience [Volume 8, Issue 3, 2018, Pages 141-162]
  • Integrated Marketing Communications Explaining the Antecedent Role of Strategic Orientations in the Development of Integrated Marketing Communications and Brand Performance [Volume 8, Issue 4, 2018, Pages 131-148]
  • Internal marketing Designing and Explaining the Internal Marketing Model of Iran Free Zones [Volume 8, Issue 2, 2018, Pages 181-198]
  • Internal Market Orientation The Role of Internal Market Orientation in Developing Entrepreneurial Orientation: the Case of Internet Service Providers (ISPs) in Tehran [Volume 8, Issue 1, 2018, Pages 97-116]
  • Internet Service Providers The Role of Internal Market Orientation in Developing Entrepreneurial Orientation: the Case of Internet Service Providers (ISPs) in Tehran [Volume 8, Issue 1, 2018, Pages 97-116]
  • Interpretive Structural Modeling Investigating and Analyzing the Development Green Product in the Tile Industry in Yazd Province [Volume 8, Issue 3, 2018, Pages 59-78]
  • Interval-valued Triangular Fuzzy Number Understanding Foregroung Factors in creating Dry Ports in Iran by Hybrid approach of GRA, MCDM and Interval-Valued Triangular Fuzzy Numbers [Volume 8, Issue 1, 2018, Pages 57-74]
  • Isfahan Impact of Strategic Orientation on Business Performance through Marketing Capabilities (Case of Study: Mehr Eghtesad Bank Branches in Isfahan) [Volume 8, Issue 2, 2018, Pages 87-104]

K

  • Knowledge-Based Companies Designing a Commercialization Model for Knowledge-based Products Commercialization in Information and Communication Technology industry [Volume 8, Issue 2, 2018, Pages 23-38]

M

  • Marketing Capabilities Impact of Strategic Orientation on Business Performance through Marketing Capabilities (Case of Study: Mehr Eghtesad Bank Branches in Isfahan) [Volume 8, Issue 2, 2018, Pages 87-104]
  • Market Orientation The Role of Internal Market Orientation in Developing Entrepreneurial Orientation: the Case of Internet Service Providers (ISPs) in Tehran [Volume 8, Issue 1, 2018, Pages 97-116]
  • Mehr Eghtesad Bank Impact of Strategic Orientation on Business Performance through Marketing Capabilities (Case of Study: Mehr Eghtesad Bank Branches in Isfahan) [Volume 8, Issue 2, 2018, Pages 87-104]
  • Mental Involvement of the Product The Effect of the Role of Product Category in Attribute-based versus End-benefit Oriented Emotional Advertising [Volume 8, Issue 3, 2018, Pages 99-118]
  • Meta synthesis Identification of Factors Affecting Overall Store Price Image (OSPI): A Meta Synthesis Approach [Volume 8, Issue 1, 2018, Pages 1-20]
  • Micro Businesses Identifying Drivers Affecting Micro-business Development in Rural Home Business [Volume 8, Issue 3, 2018, Pages 119-140]
  • Mixed Method The Analysis of Brand Love and the Impact of Associations, Satisfaction, and Trust on Brand Love [Volume 8, Issue 4, 2018, Pages 1-26]
  • Mobile Gaming Industry Cognitive understanding of mobile games satisfaction elements (Using the Ladder Interview Technique in the Repertory Grid Methodology) [Volume 8, Issue 2, 2018, Pages 39-54]
  • Multi Attribute Decision-making Investigating and Analyzing the Development Green Product in the Tile Industry in Yazd Province [Volume 8, Issue 3, 2018, Pages 59-78]
  • Multiple Criteria Decision Making (MCDM) Understanding Foregroung Factors in creating Dry Ports in Iran by Hybrid approach of GRA, MCDM and Interval-Valued Triangular Fuzzy Numbers [Volume 8, Issue 1, 2018, Pages 57-74]

N

  • Negative Emotions toward Brand The Impact of Personal Context on Brand Hate and Its Outcomes (Case Study: Iran’s Automotive Industry) [Volume 8, Issue 2, 2018, Pages 139-164]
  • Negative past experience Brand Hate: Analysis of Determinants and Outcomes of Brand Hate [Volume 8, Issue 2, 2018, Pages 165-180]
  • New Product Development Investigating and Analyzing the Development Green Product in the Tile Industry in Yazd Province [Volume 8, Issue 3, 2018, Pages 59-78]
  • Nostalgia Proneness Considering the Effect of Fantasy Proneness and Alienation on Consumer Purchase Intentions Emphasizing Nostalgia Proneness and Brand Heritage [Volume 8, Issue 4, 2018, Pages 95-110]

O

  • Occupational Dimensions Designing and Explaining the Internal Marketing Model of Iran Free Zones [Volume 8, Issue 2, 2018, Pages 181-198]
  • Olfactory Atmosphere The Role of Multisensory Environmental Stimuli in Enhancing Refah Chain Stores Customers in Store Experience [Volume 8, Issue 3, 2018, Pages 141-162]
  • Online Retailing Customer Behavior Analysis using Web Usage Mining [Volume 8, Issue 2, 2018, Pages 69-86]
  • Oral Advertising (Word of Mouth) Investigating the Impact of Social Media Marketing Activities as Growth Hacking Strategy on Behavioral intention and Oral Promotion of Customers [Volume 8, Issue 4, 2018, Pages 45-68]
  • Organizational Dimensions Designing and Explaining the Internal Marketing Model of Iran Free Zones [Volume 8, Issue 2, 2018, Pages 181-198]

P

  • Parent Brand Influencing Factors in Attitudes towards Homogeneous Brand Extension the Case of: Shirin Asal Company [Volume 8, Issue 1, 2018, Pages 21-34]
  • Patronage reduction/cessation and Symbolic incongruity Brand Hate: Analysis of Determinants and Outcomes of Brand Hate [Volume 8, Issue 2, 2018, Pages 165-180]
  • Perceived Fairness Evaluation of Customers’ Perceived Fairness of Dynamic Pricing and Its Effective Factors in Hotel Industry [Volume 8, Issue 3, 2018, Pages 19-40]
  • Performance Impact of Strategic Orientation on Business Performance through Marketing Capabilities (Case of Study: Mehr Eghtesad Bank Branches in Isfahan) [Volume 8, Issue 2, 2018, Pages 87-104]
  • Performance Evaluation Designing a DEA Model for Evaluating Performance for Hierarchal Decision Making Units with Weighting Attribute in Hypermarket Departments [Volume 8, Issue 4, 2018, Pages 69-94]
  • Personal Context of Hate The Impact of Personal Context on Brand Hate and Its Outcomes (Case Study: Iran’s Automotive Industry) [Volume 8, Issue 2, 2018, Pages 139-164]
  • Planned Behavior Theory Investigating Consumers' Intention to Purchase Green Products: using the Theory of Planned Behavior with Environmental Concern and Knowledge [Volume 8, Issue 4, 2018, Pages 111-130]
  • Presentation Mode The Effect of the Role of Product Category in Attribute-based versus End-benefit Oriented Emotional Advertising [Volume 8, Issue 3, 2018, Pages 99-118]
  • Pricing Identification of Factors Affecting Overall Store Price Image (OSPI): A Meta Synthesis Approach [Volume 8, Issue 1, 2018, Pages 1-20]
  • Product Type The Effect of the Role of Product Category in Attribute-based versus End-benefit Oriented Emotional Advertising [Volume 8, Issue 3, 2018, Pages 99-118]
  • Proper Design Cognitive understanding of mobile games satisfaction elements (Using the Ladder Interview Technique in the Repertory Grid Methodology) [Volume 8, Issue 2, 2018, Pages 39-54]
  • Purchase Considering the Effect of Fantasy Proneness and Alienation on Consumer Purchase Intentions Emphasizing Nostalgia Proneness and Brand Heritage [Volume 8, Issue 4, 2018, Pages 95-110]
  • Purchase Intention Impact of Brand Nostalgia and Brand Heritage on the Formation of Purchase Intention (Case Study: Nokia Mobile Phone) [Volume 8, Issue 3, 2018, Pages 41-58]

R

  • Repertoryy Grid Cognitive understanding of mobile games satisfaction elements (Using the Ladder Interview Technique in the Repertory Grid Methodology) [Volume 8, Issue 2, 2018, Pages 39-54]
  • Rural Home Business Identifying Drivers Affecting Micro-business Development in Rural Home Business [Volume 8, Issue 3, 2018, Pages 119-140]

S

  • Sales Force Listening Skill A Model of Performance- Behavioral Consequences of Sales Force Listening Skill [Volume 8, Issue 4, 2018, Pages 27-44]
  • Salesperson’s Performance A Model of Performance- Behavioral Consequences of Sales Force Listening Skill [Volume 8, Issue 4, 2018, Pages 27-44]
  • Satisfaction The Analysis of Brand Love and the Impact of Associations, Satisfaction, and Trust on Brand Love [Volume 8, Issue 4, 2018, Pages 1-26]
  • Segmentation Identification of Dominant Customer Behavior Patterns among different Sectors over Time (Case Study: Ansar Bank) [Volume 8, Issue 4, 2018, Pages 149-165]
  • Self-image An Evaluation of Iranian consumers' New Identity in Iran's Virtual Space and its Effect on Communication Activities of Brands using Classic Grounded Theory [Volume 8, Issue 1, 2018, Pages 117-130]
  • Smartphone An Evaluation of Iranian consumers' New Identity in Iran's Virtual Space and its Effect on Communication Activities of Brands using Classic Grounded Theory [Volume 8, Issue 1, 2018, Pages 117-130]
  • Social Media Marketing Investigating the Impact of Social Media Marketing Activities as Growth Hacking Strategy on Behavioral intention and Oral Promotion of Customers [Volume 8, Issue 4, 2018, Pages 45-68]
  • Store Environment The Role of Multisensory Environmental Stimuli in Enhancing Refah Chain Stores Customers in Store Experience [Volume 8, Issue 3, 2018, Pages 141-162]
  • Strategic Orientation Impact of Strategic Orientation on Business Performance through Marketing Capabilities (Case of Study: Mehr Eghtesad Bank Branches in Isfahan) [Volume 8, Issue 2, 2018, Pages 87-104]
  • Strategic Orientations Explaining the Antecedent Role of Strategic Orientations in the Development of Integrated Marketing Communications and Brand Performance [Volume 8, Issue 4, 2018, Pages 131-148]
  • Strategic planning Compilation of Credit Risk Strategy based on SWOT Model at Bank Melli of Iran [Volume 8, Issue 2, 2018, Pages 55-68]
  • SWOT Model Compilation of Credit Risk Strategy based on SWOT Model at Bank Melli of Iran [Volume 8, Issue 2, 2018, Pages 55-68]

T

  • Tactile Atmosphere The Role of Multisensory Environmental Stimuli in Enhancing Refah Chain Stores Customers in Store Experience [Volume 8, Issue 3, 2018, Pages 141-162]
  • Taste Atmosphere The Role of Multisensory Environmental Stimuli in Enhancing Refah Chain Stores Customers in Store Experience [Volume 8, Issue 3, 2018, Pages 141-162]
  • Taxonomy Customer Clustering Analysis in Cause-Related Marketing Based on Product Type [Volume 8, Issue 1, 2018, Pages 75-96]
  • Tourism Developing a Domestic Model for Tourism Destinations Competitiveness Measurement in Iran [Volume 8, Issue 2, 2018, Pages 105-122]
  • Tourism Destination Developing a Domestic Model for Tourism Destinations Competitiveness Measurement in Iran [Volume 8, Issue 2, 2018, Pages 105-122]
  • Trust Consequences of Consumer’s Confusion, Examining the Role of Moderating Trust (Case Study: Food Brands) [Volume 8, Issue 3, 2018, Pages 1-18]

U

  • Utilitarian Products Customer Clustering Analysis in Cause-Related Marketing Based on Product Type [Volume 8, Issue 1, 2018, Pages 75-96]

V

  • Visual Atmosphere The Role of Multisensory Environmental Stimuli in Enhancing Refah Chain Stores Customers in Store Experience [Volume 8, Issue 3, 2018, Pages 141-162]

W

  • Web Usage Mining Customer Behavior Analysis using Web Usage Mining [Volume 8, Issue 2, 2018, Pages 69-86]
  • Weighted Hierarchical Data Envelopment Analysis Designing a DEA Model for Evaluating Performance for Hierarchal Decision Making Units with Weighting Attribute in Hypermarket Departments [Volume 8, Issue 4, 2018, Pages 69-94]