Keyword Index

A

  • Acceptance Advertising The Impact of Cognitive and Affective Factors on Attitude and Acceptance of Mobile Advertising [Volume 7, Issue 2, 2017, Pages 167-192]
  • Activity Theory A Study of Factors Affecting Consumer Use of Mobile Advertising based on the Unified Theory of Acceptance and Use of Technology [Volume 7, Issue 4, 2017, Pages 173-194]
  • Advertising content The Role of Brand Personality in Stimulating Mobile Purchase Decision; Considering the Intervention of Brand Trust and Advertising Content [Volume 7, Issue 1, 2017, Pages 153-172]
  • Advertising Plan A Phenomenological Approach to Strengthening of Brand Attachment Strategy in Product Categories [Volume 7, Issue 2, 2017, Pages 43-62]
  • Agent-based modeling Analyzing Consumer Preferences for Domestic or Foreign Goods by Agent-based Modeling (Case Study: Home Appliances) [Volume 7, Issue 1, 2017, Pages 131-152]
  • AMOS The Environmental Influences of Cosmetic Stores on Behavior of Women's Clothing Buyers [Volume 7, Issue 3, 2017, Pages 41-54]
  • Artificial Neural Networks The Improvement of Revenue Management in the Hoteling Industry using Neural Networks to Determine Stochastic Parameter in an Overbooking Model [Volume 7, Issue 3, 2017, Pages 87-106]
  • Attitudes Examining Factors affecting Attitude and Positive Word of Mouth among the Telegram Users [Volume 7, Issue 1, 2017, Pages 173-202]
  • Attitude to Advertising The Impact of Cognitive and Affective Factors on Attitude and Acceptance of Mobile Advertising [Volume 7, Issue 2, 2017, Pages 167-192]
  • Attitude towards Using Analyzing the Effect of Gamification Strategy on Customers’ Loyalty (Case Study: Customers of Selected Branches of Isfahan Mellat Bank) [Volume 7, Issue 2, 2017, Pages 135-152]
  • Attractiveness Investigating the Effect of Celebrity Endorsements in Advertising on Consumer Attitudes toward Advertising [Volume 7, Issue 1, 2017, Pages 1-22]

B

  • B2B Relationship Marketing Designing a Model for B2B Relationship Marketing in the Parsian Tourism Business Network [Volume 7, Issue 4, 2017, Pages 23-40]
  • Behavioral Intention Analyzing the Effect of Gamification Strategy on Customers’ Loyalty (Case Study: Customers of Selected Branches of Isfahan Mellat Bank) [Volume 7, Issue 2, 2017, Pages 135-152]
  • Brand Anthropomorphism The Effect of Brand Anthropomorphism on Customers Loyalty with the Mediating Role of Brand Personality, Case study: Users of Domestic Automobile [Volume 7, Issue 4, 2017, Pages 77-94]
  • Brand Attachment A Phenomenological Approach to Strengthening of Brand Attachment Strategy in Product Categories [Volume 7, Issue 2, 2017, Pages 43-62]
  • Brand Community The Effect of Social Media on Trust and Brand Loyalty Formation in the Brand Community (Case Study: The Social Network of Instagram) [Volume 7, Issue 3, 2017, Pages 107-124]
  • Brand Credibility Studying the Mediator Role of Religious Orientation on the Customer Loyalty Model [Volume 7, Issue 1, 2017, Pages 115-130]
  • Brand Credibility The Impact of Corporate Social Responsibility on Brand Loyalty through Brand Credibility (Case Study: Saderat Bank of Iran, Bushehr City) [Volume 7, Issue 4, 2017, Pages 57-76]
  • Brand Equity Measuring Brand Equity of Higher Education Institutes and Universities (Case Study: Tehran Business Schools) [Volume 7, Issue 3, 2017, Pages 141-158]
  • Brand Identity Analyzing the Role of Market Orientation on Hospitals Performance with Emphasis on the Role of Organization Brand Identity (Case study: Private Hospitals in Isfahan City) [Volume 7, Issue 4, 2017, Pages 145-156]
  • Branding Measuring Brand Equity of Higher Education Institutes and Universities (Case Study: Tehran Business Schools) [Volume 7, Issue 3, 2017, Pages 141-158]
  • Brand Loyalty The Effect of Social Media on Trust and Brand Loyalty Formation in the Brand Community (Case Study: The Social Network of Instagram) [Volume 7, Issue 3, 2017, Pages 107-124]
  • Brand Loyalty The Impact of Social Networks Marketing toward Purchase Intention and Brand Loyalty [Volume 7, Issue 3, 2017, Pages 175-190]
  • Brand Loyalty The Effect of Brand Anthropomorphism on Customers Loyalty with the Mediating Role of Brand Personality, Case study: Users of Domestic Automobile [Volume 7, Issue 4, 2017, Pages 77-94]
  • Brand Loyalty The Impact of Corporate Social Responsibility on Brand Loyalty through Brand Credibility (Case Study: Saderat Bank of Iran, Bushehr City) [Volume 7, Issue 4, 2017, Pages 57-76]
  • Brand Personality The Role of Brand Personality in Stimulating Mobile Purchase Decision; Considering the Intervention of Brand Trust and Advertising Content [Volume 7, Issue 1, 2017, Pages 153-172]
  • Brand Personality The Effect of Brand Anthropomorphism on Customers Loyalty with the Mediating Role of Brand Personality, Case study: Users of Domestic Automobile [Volume 7, Issue 4, 2017, Pages 77-94]
  • Brand Placement The Brand Placement Model using Grounded Theory approach [Volume 7, Issue 4, 2017, Pages 157-172]
  • Brand Trust The Role of Brand Personality in Stimulating Mobile Purchase Decision; Considering the Intervention of Brand Trust and Advertising Content [Volume 7, Issue 1, 2017, Pages 153-172]
  • Brand Trust The Effect of Social Media on Trust and Brand Loyalty Formation in the Brand Community (Case Study: The Social Network of Instagram) [Volume 7, Issue 3, 2017, Pages 107-124]
  • Business Performance Investigating Business Performance in Power Asymmetry Considering the Role of Marketing and Porter Strategies [Volume 7, Issue 2, 2017, Pages 153-166]
  • Buyer Preferences Analyzing Consumer Preferences for Domestic or Foreign Goods by Agent-based Modeling (Case Study: Home Appliances) [Volume 7, Issue 1, 2017, Pages 131-152]
  • Buying Behavior The Environmental Influences of Cosmetic Stores on Behavior of Women's Clothing Buyers [Volume 7, Issue 3, 2017, Pages 41-54]

C

  • Celebrity endorser Investigating the Effect of Celebrity Endorsements in Advertising on Consumer Attitudes toward Advertising [Volume 7, Issue 1, 2017, Pages 1-22]
  • Citizenship behavior Studying the Influence of Citizen Behavior Influence from Internal Brand Management and Marketing [Volume 7, Issue 1, 2017, Pages 41-58]
  • Clothing Store The Environmental Influences of Cosmetic Stores on Behavior of Women's Clothing Buyers [Volume 7, Issue 3, 2017, Pages 41-54]
  • Competitive Advantage The effect of technology commercialization competence on competitive advantage: The moderating role of market orientation [Volume 7, Issue 1, 2017, Pages 59-74]
  • Competitive Advantage Measuring Brand Equity of Higher Education Institutes and Universities (Case Study: Tehran Business Schools) [Volume 7, Issue 3, 2017, Pages 141-158]
  • Compulsive Buying Explaining the Compulsive Buying Behavior Based on the Factors of Psychological, Environmental, Materialism and Using Credit Card [Volume 7, Issue 3, 2017, Pages 21-40]
  • Congruency with product Investigating the Effect of Celebrity Endorsements in Advertising on Consumer Attitudes toward Advertising [Volume 7, Issue 1, 2017, Pages 1-22]
  • Consumer The Role of Brand Personality in Stimulating Mobile Purchase Decision; Considering the Intervention of Brand Trust and Advertising Content [Volume 7, Issue 1, 2017, Pages 153-172]
  • Consumer Attitudes Evaluating the Impact of Individual Factors on Consumer Attitudes towards Mobile applications (Case Study: Smart Phone's Users among the Bachelor Students of University of Isfahan) [Volume 7, Issue 3, 2017, Pages 1-20]
  • Consumer attitudes toward advertising Investigating the Effect of Celebrity Endorsements in Advertising on Consumer Attitudes toward Advertising [Volume 7, Issue 1, 2017, Pages 1-22]
  • Consumer Behavior Analyzing Consumer Preferences for Domestic or Foreign Goods by Agent-based Modeling (Case Study: Home Appliances) [Volume 7, Issue 1, 2017, Pages 131-152]
  • Consumer Behavior A Study of Factors Affecting Consumer Use of Mobile Advertising based on the Unified Theory of Acceptance and Use of Technology [Volume 7, Issue 4, 2017, Pages 173-194]
  • Consumer Purchase Intention The Impact of Social Networks Marketing toward Purchase Intention and Brand Loyalty [Volume 7, Issue 3, 2017, Pages 175-190]
  • Corporate Social Responsibilities The Impact of Corporate Social Responsibility on Brand Loyalty through Brand Credibility (Case Study: Saderat Bank of Iran, Bushehr City) [Volume 7, Issue 4, 2017, Pages 57-76]
  • Cost advantage The effect of technology commercialization competence on competitive advantage: The moderating role of market orientation [Volume 7, Issue 1, 2017, Pages 59-74]
  • Crowdsourcing The Factors Influencing Costumer E-Prticipation in Crowdsourcing and Improving- Company's Performance (Case Study: Marketing Mangers of Isfahan City) [Volume 7, Issue 2, 2017, Pages 115-134]
  • Cultural special event Segmentation of the Special Events̕ Market Based on Visitors̕ Motivations [Volume 7, Issue 1, 2017, Pages 93-114]
  • Customer The Environmental Influences of Cosmetic Stores on Behavior of Women's Clothing Buyers [Volume 7, Issue 3, 2017, Pages 41-54]
  • Customer Citizenship Behavior The Structural Equation Model of the Relationship between Positive and Negative Affect of Justice Perception with Customer Dysfunctional and Citizenship Behaviors among the Students [Volume 7, Issue 3, 2017, Pages 159-174]
  • Customer Dysfunctional Behavior The Structural Equation Model of the Relationship between Positive and Negative Affect of Justice Perception with Customer Dysfunctional and Citizenship Behaviors among the Students [Volume 7, Issue 3, 2017, Pages 159-174]
  • Customer Justice The Structural Equation Model of the Relationship between Positive and Negative Affect of Justice Perception with Customer Dysfunctional and Citizenship Behaviors among the Students [Volume 7, Issue 3, 2017, Pages 159-174]
  • Customer Relationship Performance The Influence of Relationship Marketing on Customer Relationship Performance in Using New Electronic Banking Services [Volume 7, Issue 3, 2017, Pages 55-76]
  • Customer Typology Designing a Model for B2B Relationship Marketing in the Parsian Tourism Business Network [Volume 7, Issue 4, 2017, Pages 23-40]
  • Customization An Assessment Model of Local marketing in Mellat Bank Branches [Volume 7, Issue 2, 2017, Pages 79-92]

D

  • Demographic Factors The Impact of Cognitive and Affective Factors on Attitude and Acceptance of Mobile Advertising [Volume 7, Issue 2, 2017, Pages 167-192]
  • Depth and Durability of the Relationship Designing a Model for B2B Relationship Marketing in the Parsian Tourism Business Network [Volume 7, Issue 4, 2017, Pages 23-40]
  • Differentiation advantage The effect of technology commercialization competence on competitive advantage: The moderating role of market orientation [Volume 7, Issue 1, 2017, Pages 59-74]
  • Dress Code The Development of Marketing and Salesforce Ethical and Behavioral Standards in the Ghasem Iran Distribution Company [Volume 7, Issue 3, 2017, Pages 125-140]

E

  • E-Banking Investigating the Effective Factors on Formation of E-Loyalty through the Mediating Role of E-Commitment (The Case of E-Banking Industry in Iran) [Volume 7, Issue 4, 2017, Pages 117-144]
  • E-Commitment Investigating the Effective Factors on Formation of E-Loyalty through the Mediating Role of E-Commitment (The Case of E-Banking Industry in Iran) [Volume 7, Issue 4, 2017, Pages 117-144]
  • Electronic Loyalty Exploring the Effect of Electronic Service Quality on Electronic Loyalty: Considering the Mediating Role of Electronic Satisfaction, Perceived Value and Electronic Word of Mouth (The Case of E-Retailers in Tehran) [Volume 7, Issue 2, 2017, Pages 1-16]
  • Electronic Retailers Exploring the Effect of Electronic Service Quality on Electronic Loyalty: Considering the Mediating Role of Electronic Satisfaction, Perceived Value and Electronic Word of Mouth (The Case of E-Retailers in Tehran) [Volume 7, Issue 2, 2017, Pages 1-16]
  • Electronic Satisfaction Exploring the Effect of Electronic Service Quality on Electronic Loyalty: Considering the Mediating Role of Electronic Satisfaction, Perceived Value and Electronic Word of Mouth (The Case of E-Retailers in Tehran) [Volume 7, Issue 2, 2017, Pages 1-16]
  • Electronic Service Quality Exploring the Effect of Electronic Service Quality on Electronic Loyalty: Considering the Mediating Role of Electronic Satisfaction, Perceived Value and Electronic Word of Mouth (The Case of E-Retailers in Tehran) [Volume 7, Issue 2, 2017, Pages 1-16]
  • Electronic Word of Mouth Exploring the Effect of Electronic Service Quality on Electronic Loyalty: Considering the Mediating Role of Electronic Satisfaction, Perceived Value and Electronic Word of Mouth (The Case of E-Retailers in Tehran) [Volume 7, Issue 2, 2017, Pages 1-16]
  • E-Loyalty Investigating the Effective Factors on Formation of E-Loyalty through the Mediating Role of E-Commitment (The Case of E-Banking Industry in Iran) [Volume 7, Issue 4, 2017, Pages 117-144]
  • Environmental Cues Investigation and Analysis of Website Environmental Cues on Consumers’ Purchase Intention: The Mediating Role of Internal States [Volume 7, Issue 4, 2017, Pages 1-22]
  • Environmental factors Explaining the Compulsive Buying Behavior Based on the Factors of Psychological, Environmental, Materialism and Using Credit Card [Volume 7, Issue 3, 2017, Pages 21-40]
  • E-Participation The Factors Influencing Costumer E-Prticipation in Crowdsourcing and Improving- Company's Performance (Case Study: Marketing Mangers of Isfahan City) [Volume 7, Issue 2, 2017, Pages 115-134]
  • Ethical and Behavioral Codes The Development of Marketing and Salesforce Ethical and Behavioral Standards in the Ghasem Iran Distribution Company [Volume 7, Issue 3, 2017, Pages 125-140]
  • Event tourism Segmentation of the Special Events̕ Market Based on Visitors̕ Motivations [Volume 7, Issue 1, 2017, Pages 93-114]
  • Experiential Marketing An Investigation of Customers’ Shopping Experiences in Tabriz Shopping Centers Using Phenomenological Approach [Volume 7, Issue 2, 2017, Pages 63-78]
  • Expertise Investigating the Effect of Celebrity Endorsements in Advertising on Consumer Attitudes toward Advertising [Volume 7, Issue 1, 2017, Pages 1-22]
  • Explanatory Phenomenology An Investigation of Customers’ Shopping Experiences in Tabriz Shopping Centers Using Phenomenological Approach [Volume 7, Issue 2, 2017, Pages 63-78]
  • External Store Appearance The Environmental Influences of Cosmetic Stores on Behavior of Women's Clothing Buyers [Volume 7, Issue 3, 2017, Pages 41-54]

F

  • Function Identifying and Prioritizing Social Medias Functions in Small and Medium Enterprises from the Perspective of Iranian Experts [Volume 7, Issue 4, 2017, Pages 41-56]

G

  • Gamification Analyzing the Effect of Gamification Strategy on Customers’ Loyalty (Case Study: Customers of Selected Branches of Isfahan Mellat Bank) [Volume 7, Issue 2, 2017, Pages 135-152]
  • Golghaltan festival Segmentation of the Special Events̕ Market Based on Visitors̕ Motivations [Volume 7, Issue 1, 2017, Pages 93-114]
  • Grounded Theory Strategic Marketing Model for the Iranian Handicraft Based on Grounded Theory [Volume 7, Issue 2, 2017, Pages 93-114]
  • Grounded Theory The Brand Placement Model using Grounded Theory approach [Volume 7, Issue 4, 2017, Pages 157-172]

H

  • Handicrafts Strategic Marketing Model for the Iranian Handicraft Based on Grounded Theory [Volume 7, Issue 2, 2017, Pages 93-114]
  • Higher Education Marketing Measuring Brand Equity of Higher Education Institutes and Universities (Case Study: Tehran Business Schools) [Volume 7, Issue 3, 2017, Pages 141-158]
  • Home Appliances Analyzing Consumer Preferences for Domestic or Foreign Goods by Agent-based Modeling (Case Study: Home Appliances) [Volume 7, Issue 1, 2017, Pages 131-152]
  • Hospitals Analyzing the Role of Market Orientation on Hospitals Performance with Emphasis on the Role of Organization Brand Identity (Case study: Private Hospitals in Isfahan City) [Volume 7, Issue 4, 2017, Pages 145-156]
  • Hoteling Industry The Improvement of Revenue Management in the Hoteling Industry using Neural Networks to Determine Stochastic Parameter in an Overbooking Model [Volume 7, Issue 3, 2017, Pages 87-106]

I

  • Impulse buying behavior Identifying the Relationship between Sociability Features of Sellers, Store Interior and Impulse Buying Behavior of Customers (Case Study: Shahrvand Chain Stores in Tehran) [Volume 7, Issue 1, 2017, Pages 75-92]
  • Individual Factors Evaluating the Impact of Individual Factors on Consumer Attitudes towards Mobile applications (Case Study: Smart Phone's Users among the Bachelor Students of University of Isfahan) [Volume 7, Issue 3, 2017, Pages 1-20]
  • Individual Factors Investigating the Effective Factors on Formation of E-Loyalty through the Mediating Role of E-Commitment (The Case of E-Banking Industry in Iran) [Volume 7, Issue 4, 2017, Pages 117-144]
  • Internal marketing Studying the Influence of Citizen Behavior Influence from Internal Brand Management and Marketing [Volume 7, Issue 1, 2017, Pages 41-58]
  • Investment Intention An Application of the Diffusion of Innovation Theory in Financial Services Marketing (Case Study: The Stock Exchange) [Volume 7, Issue 3, 2017, Pages 77-86]
  • Irritation The Impact of Cognitive and Affective Factors on Attitude and Acceptance of Mobile Advertising [Volume 7, Issue 2, 2017, Pages 167-192]

L

  • Local Marketing An Assessment Model of Local marketing in Mellat Bank Branches [Volume 7, Issue 2, 2017, Pages 79-92]
  • Loyalty Studying the Mediator Role of Religious Orientation on the Customer Loyalty Model [Volume 7, Issue 1, 2017, Pages 115-130]

M

  • Manufacturing firms Development of a Structural Equation Model for the Impact of Marketing Strategies Alignment on Financial Performance (Case Study: Active Manufacturing Firms in the Industrial Estates of Ahvaz City) [Volume 7, Issue 1, 2017, Pages 23-40]
  • Marketing Power Investigating Business Performance in Power Asymmetry Considering the Role of Marketing and Porter Strategies [Volume 7, Issue 2, 2017, Pages 153-166]
  • Marketing strategies alignment Development of a Structural Equation Model for the Impact of Marketing Strategies Alignment on Financial Performance (Case Study: Active Manufacturing Firms in the Industrial Estates of Ahvaz City) [Volume 7, Issue 1, 2017, Pages 23-40]
  • Marketing Strategy The Factors Influencing Costumer E-Prticipation in Crowdsourcing and Improving- Company's Performance (Case Study: Marketing Mangers of Isfahan City) [Volume 7, Issue 2, 2017, Pages 115-134]
  • Market Orientation The effect of technology commercialization competence on competitive advantage: The moderating role of market orientation [Volume 7, Issue 1, 2017, Pages 59-74]
  • Market Orientation Analyzing the Role of Market Orientation on Hospitals Performance with Emphasis on the Role of Organization Brand Identity (Case study: Private Hospitals in Isfahan City) [Volume 7, Issue 4, 2017, Pages 145-156]
  • Market segmentation Segmentation of the Special Events̕ Market Based on Visitors̕ Motivations [Volume 7, Issue 1, 2017, Pages 93-114]
  • Materialism Explaining the Compulsive Buying Behavior Based on the Factors of Psychological, Environmental, Materialism and Using Credit Card [Volume 7, Issue 3, 2017, Pages 21-40]
  • Meta synthetize Studying the Effect of IT on Sustainable Development of Tourism Destinations toward Developing Smart Tourism Destinations (Based on the Meta Synthetize Approach) [Volume 7, Issue 4, 2017, Pages 95-116]
  • Mobile Advertising The Impact of Cognitive and Affective Factors on Attitude and Acceptance of Mobile Advertising [Volume 7, Issue 2, 2017, Pages 167-192]
  • Mobile Advertising A Study of Factors Affecting Consumer Use of Mobile Advertising based on the Unified Theory of Acceptance and Use of Technology [Volume 7, Issue 4, 2017, Pages 173-194]
  • Mobile Applications Evaluating the Impact of Individual Factors on Consumer Attitudes towards Mobile applications (Case Study: Smart Phone's Users among the Bachelor Students of University of Isfahan) [Volume 7, Issue 3, 2017, Pages 1-20]
  • Motivation Segmentation of the Special Events̕ Market Based on Visitors̕ Motivations [Volume 7, Issue 1, 2017, Pages 93-114]

N

  • Net Logo Analyzing Consumer Preferences for Domestic or Foreign Goods by Agent-based Modeling (Case Study: Home Appliances) [Volume 7, Issue 1, 2017, Pages 131-152]
  • Nvivo Studying the Effect of IT on Sustainable Development of Tourism Destinations toward Developing Smart Tourism Destinations (Based on the Meta Synthetize Approach) [Volume 7, Issue 4, 2017, Pages 95-116]

O

  • Observability An Application of the Diffusion of Innovation Theory in Financial Services Marketing (Case Study: The Stock Exchange) [Volume 7, Issue 3, 2017, Pages 77-86]
  • Online Consumer Behavior Investigation and Analysis of Website Environmental Cues on Consumers’ Purchase Intention: The Mediating Role of Internal States [Volume 7, Issue 4, 2017, Pages 1-22]
  • Online Shopping Investigation and Analysis of Website Environmental Cues on Consumers’ Purchase Intention: The Mediating Role of Internal States [Volume 7, Issue 4, 2017, Pages 1-22]
  • Organizational factors Investigating the Effective Factors on Formation of E-Loyalty through the Mediating Role of E-Commitment (The Case of E-Banking Industry in Iran) [Volume 7, Issue 4, 2017, Pages 117-144]
  • Organizational Power Investigating Business Performance in Power Asymmetry Considering the Role of Marketing and Porter Strategies [Volume 7, Issue 2, 2017, Pages 153-166]
  • Overbooking Model The Improvement of Revenue Management in the Hoteling Industry using Neural Networks to Determine Stochastic Parameter in an Overbooking Model [Volume 7, Issue 3, 2017, Pages 87-106]

P

  • Perceived Compatibility An Application of the Diffusion of Innovation Theory in Financial Services Marketing (Case Study: The Stock Exchange) [Volume 7, Issue 3, 2017, Pages 77-86]
  • Perceived Complexity An Application of the Diffusion of Innovation Theory in Financial Services Marketing (Case Study: The Stock Exchange) [Volume 7, Issue 3, 2017, Pages 77-86]
  • Perceived Ease of Use Analyzing the Effect of Gamification Strategy on Customers’ Loyalty (Case Study: Customers of Selected Branches of Isfahan Mellat Bank) [Volume 7, Issue 2, 2017, Pages 135-152]
  • Perceived Usefulness Examining Factors affecting Attitude and Positive Word of Mouth among the Telegram Users [Volume 7, Issue 1, 2017, Pages 173-202]
  • Perceived Usefulness Analyzing the Effect of Gamification Strategy on Customers’ Loyalty (Case Study: Customers of Selected Branches of Isfahan Mellat Bank) [Volume 7, Issue 2, 2017, Pages 135-152]
  • Perceived value Exploring the Effect of Electronic Service Quality on Electronic Loyalty: Considering the Mediating Role of Electronic Satisfaction, Perceived Value and Electronic Word of Mouth (The Case of E-Retailers in Tehran) [Volume 7, Issue 2, 2017, Pages 1-16]
  • Performance Analyzing the Role of Market Orientation on Hospitals Performance with Emphasis on the Role of Organization Brand Identity (Case study: Private Hospitals in Isfahan City) [Volume 7, Issue 4, 2017, Pages 145-156]
  • Personal Identity The Effect of Social Media on Trust and Brand Loyalty Formation in the Brand Community (Case Study: The Social Network of Instagram) [Volume 7, Issue 3, 2017, Pages 107-124]
  • Phenomenology A Phenomenological Approach to Strengthening of Brand Attachment Strategy in Product Categories [Volume 7, Issue 2, 2017, Pages 43-62]
  • Porter Strategies Investigating Business Performance in Power Asymmetry Considering the Role of Marketing and Porter Strategies [Volume 7, Issue 2, 2017, Pages 153-166]
  • Positive and Negative Affect The Structural Equation Model of the Relationship between Positive and Negative Affect of Justice Perception with Customer Dysfunctional and Citizenship Behaviors among the Students [Volume 7, Issue 3, 2017, Pages 159-174]
  • Positive word of mouth Examining Factors affecting Attitude and Positive Word of Mouth among the Telegram Users [Volume 7, Issue 1, 2017, Pages 173-202]
  • Product Categories A Phenomenological Approach to Strengthening of Brand Attachment Strategy in Product Categories [Volume 7, Issue 2, 2017, Pages 43-62]
  • Promotional Plan A Phenomenological Approach to Strengthening of Brand Attachment Strategy in Product Categories [Volume 7, Issue 2, 2017, Pages 43-62]
  • Psychological Factor Explaining the Compulsive Buying Behavior Based on the Factors of Psychological, Environmental, Materialism and Using Credit Card [Volume 7, Issue 3, 2017, Pages 21-40]
  • Purchase decisions The Role of Brand Personality in Stimulating Mobile Purchase Decision; Considering the Intervention of Brand Trust and Advertising Content [Volume 7, Issue 1, 2017, Pages 153-172]
  • Purchase Intention Investigation and Analysis of Website Environmental Cues on Consumers’ Purchase Intention: The Mediating Role of Internal States [Volume 7, Issue 4, 2017, Pages 1-22]

Q

R

  • Relationship Attractiveness Designing a Model for B2B Relationship Marketing in the Parsian Tourism Business Network [Volume 7, Issue 4, 2017, Pages 23-40]
  • Relationship Commitment The Influence of Relationship Marketing on Customer Relationship Performance in Using New Electronic Banking Services [Volume 7, Issue 3, 2017, Pages 55-76]
  • Relationship Marketing Strategies The Influence of Relationship Marketing on Customer Relationship Performance in Using New Electronic Banking Services [Volume 7, Issue 3, 2017, Pages 55-76]
  • Relationship Satisfaction The Influence of Relationship Marketing on Customer Relationship Performance in Using New Electronic Banking Services [Volume 7, Issue 3, 2017, Pages 55-76]
  • Relationship Typology Designing a Model for B2B Relationship Marketing in the Parsian Tourism Business Network [Volume 7, Issue 4, 2017, Pages 23-40]
  • Relative Advantage An Application of the Diffusion of Innovation Theory in Financial Services Marketing (Case Study: The Stock Exchange) [Volume 7, Issue 3, 2017, Pages 77-86]
  • Religious Orientation Studying the Mediator Role of Religious Orientation on the Customer Loyalty Model [Volume 7, Issue 1, 2017, Pages 115-130]
  • Revenue Management The Improvement of Revenue Management in the Hoteling Industry using Neural Networks to Determine Stochastic Parameter in an Overbooking Model [Volume 7, Issue 3, 2017, Pages 87-106]

S

  • Saderat Bank of Iran The Impact of Corporate Social Responsibility on Brand Loyalty through Brand Credibility (Case Study: Saderat Bank of Iran, Bushehr City) [Volume 7, Issue 4, 2017, Pages 57-76]
  • Salesforce The Development of Marketing and Salesforce Ethical and Behavioral Standards in the Ghasem Iran Distribution Company [Volume 7, Issue 3, 2017, Pages 125-140]
  • Service quality An Assessment Model of Local marketing in Mellat Bank Branches [Volume 7, Issue 2, 2017, Pages 79-92]
  • Share Brand Community The Effect of Social Media on Trust and Brand Loyalty Formation in the Brand Community (Case Study: The Social Network of Instagram) [Volume 7, Issue 3, 2017, Pages 107-124]
  • Shopping centers An Investigation of Customers’ Shopping Experiences in Tabriz Shopping Centers Using Phenomenological Approach [Volume 7, Issue 2, 2017, Pages 63-78]
  • Shopping Experiences An Investigation of Customers’ Shopping Experiences in Tabriz Shopping Centers Using Phenomenological Approach [Volume 7, Issue 2, 2017, Pages 63-78]
  • Smartphones Evaluating the Impact of Individual Factors on Consumer Attitudes towards Mobile applications (Case Study: Smart Phone's Users among the Bachelor Students of University of Isfahan) [Volume 7, Issue 3, 2017, Pages 1-20]
  • Smart Tourism Studying the Effect of IT on Sustainable Development of Tourism Destinations toward Developing Smart Tourism Destinations (Based on the Meta Synthetize Approach) [Volume 7, Issue 4, 2017, Pages 95-116]
  • Sociability features of sellers Identifying the Relationship between Sociability Features of Sellers, Store Interior and Impulse Buying Behavior of Customers (Case Study: Shahrvand Chain Stores in Tehran) [Volume 7, Issue 1, 2017, Pages 75-92]
  • Social Commerce Designing a Model on Factors Affecting Customer Participation in Social Commerce Based on Stimuli-Organism-Response Framework [Volume 7, Issue 2, 2017, Pages 17-42]
  • Social Commerce Intention Designing a Model on Factors Affecting Customer Participation in Social Commerce Based on Stimuli-Organism-Response Framework [Volume 7, Issue 2, 2017, Pages 17-42]
  • Social Influence Analyzing the Effect of Gamification Strategy on Customers’ Loyalty (Case Study: Customers of Selected Branches of Isfahan Mellat Bank) [Volume 7, Issue 2, 2017, Pages 135-152]
  • Social Media The Effect of Social Media on Trust and Brand Loyalty Formation in the Brand Community (Case Study: The Social Network of Instagram) [Volume 7, Issue 3, 2017, Pages 107-124]
  • Social Media Identifying and Prioritizing Social Medias Functions in Small and Medium Enterprises from the Perspective of Iranian Experts [Volume 7, Issue 4, 2017, Pages 41-56]
  • S-O-R Model Investigation and Analysis of Website Environmental Cues on Consumers’ Purchase Intention: The Mediating Role of Internal States [Volume 7, Issue 4, 2017, Pages 1-22]
  • SOR Model Designing a Model on Factors Affecting Customer Participation in Social Commerce Based on Stimuli-Organism-Response Framework [Volume 7, Issue 2, 2017, Pages 17-42]
  • SPSS The Environmental Influences of Cosmetic Stores on Behavior of Women's Clothing Buyers [Volume 7, Issue 3, 2017, Pages 41-54]
  • Store interior Identifying the Relationship between Sociability Features of Sellers, Store Interior and Impulse Buying Behavior of Customers (Case Study: Shahrvand Chain Stores in Tehran) [Volume 7, Issue 1, 2017, Pages 75-92]
  • Store Surrounding Environment The Environmental Influences of Cosmetic Stores on Behavior of Women's Clothing Buyers [Volume 7, Issue 3, 2017, Pages 41-54]
  • Strategic Marketing Strategic Marketing Model for the Iranian Handicraft Based on Grounded Theory [Volume 7, Issue 2, 2017, Pages 93-114]
  • Supply chain performance Development of a Structural Equation Model for the Impact of Marketing Strategies Alignment on Financial Performance (Case Study: Active Manufacturing Firms in the Industrial Estates of Ahvaz City) [Volume 7, Issue 1, 2017, Pages 23-40]

T

  • Technology Acceptance Model A Study of Factors Affecting Consumer Use of Mobile Advertising based on the Unified Theory of Acceptance and Use of Technology [Volume 7, Issue 4, 2017, Pages 173-194]
  • Technology commercialization competence The effect of technology commercialization competence on competitive advantage: The moderating role of market orientation [Volume 7, Issue 1, 2017, Pages 59-74]
  • Telegram Examining Factors affecting Attitude and Positive Word of Mouth among the Telegram Users [Volume 7, Issue 1, 2017, Pages 173-202]
  • Trial ability An Application of the Diffusion of Innovation Theory in Financial Services Marketing (Case Study: The Stock Exchange) [Volume 7, Issue 3, 2017, Pages 77-86]
  • Trust Examining Factors affecting Attitude and Positive Word of Mouth among the Telegram Users [Volume 7, Issue 1, 2017, Pages 173-202]
  • Trustworthiness Investigating the Effect of Celebrity Endorsements in Advertising on Consumer Attitudes toward Advertising [Volume 7, Issue 1, 2017, Pages 1-22]
  • Trustworthiness Studying the Mediator Role of Religious Orientation on the Customer Loyalty Model [Volume 7, Issue 1, 2017, Pages 115-130]

U

  • Unified Theory of Acceptance and Use of Technology A Study of Factors Affecting Consumer Use of Mobile Advertising based on the Unified Theory of Acceptance and Use of Technology [Volume 7, Issue 4, 2017, Pages 173-194]
  • Using Credit Card Explaining the Compulsive Buying Behavior Based on the Factors of Psychological, Environmental, Materialism and Using Credit Card [Volume 7, Issue 3, 2017, Pages 21-40]

V

  • Value of Advertising Evaluating the Impact of Individual Factors on Consumer Attitudes towards Mobile applications (Case Study: Smart Phone's Users among the Bachelor Students of University of Isfahan) [Volume 7, Issue 3, 2017, Pages 1-20]
  • Verbal Codes The Development of Marketing and Salesforce Ethical and Behavioral Standards in the Ghasem Iran Distribution Company [Volume 7, Issue 3, 2017, Pages 125-140]