Keyword Index

A

  • Adaptive Neural Fuzzy Inference Systems Predicting Companies Financial bankruptcy Listed in Tehran Stock Exchange using ANN, ANFIS, LOGIT [Volume 6, Issue 2, 2016, Pages 166-153]
  • Advertising values Factors Affecting Consumers' Behavior in the face of Advertising Mail [Volume 6, Issue 0, 2016, Pages 91-112]
  • Ajzen theory of planned behavior DESIGNING A DEVELOPED MODEL FOR EFFECTIVNESS OF E-CULTURE FACTOR IN MARKET REGULATION AND PRICING GOODS AND SERVICES [Volume 6, Issue 3, 2016, Pages 53-66]
  • Analytic Network Process Medical Tourism Development in Golestan Province; An Assessment of Identified Solutions [Volume 6, Issue 4, 2016, Pages 25-36]
  • Artificial Neural Networks Predicting Companies Financial bankruptcy Listed in Tehran Stock Exchange using ANN, ANFIS, LOGIT [Volume 6, Issue 2, 2016, Pages 166-153]
  • Athletes brand image Athletes Branding: Identifying and Investigating Athletes Brand Image from the Fan’s Viewpoint (Case Study: Ali Daei Brand) [Volume 6, Issue 0, 2016, Pages 127-144]
  • Athletes brand management Athletes Branding: Identifying and Investigating Athletes Brand Image from the Fan’s Viewpoint (Case Study: Ali Daei Brand) [Volume 6, Issue 0, 2016, Pages 127-144]
  • Athletic performance Athletes Branding: Identifying and Investigating Athletes Brand Image from the Fan’s Viewpoint (Case Study: Ali Daei Brand) [Volume 6, Issue 0, 2016, Pages 127-144]
  • Attitudes toward e Factors Affecting Consumers' Behavior in the face of Advertising Mail [Volume 6, Issue 0, 2016, Pages 91-112]
  • Attitudes toward e-mail advertising Factors Affecting Consumers' Behavior in the face of Advertising Mail [Volume 6, Issue 0, 2016, Pages 91-112]
  • Attractive appearance Athletes Branding: Identifying and Investigating Athletes Brand Image from the Fan’s Viewpoint (Case Study: Ali Daei Brand) [Volume 6, Issue 0, 2016, Pages 127-144]
  • Attribute based copycat The Effect of consumer’s mindset on copycatting strategies [Volume 6, Issue 3, 2016, Pages 161-174]

B

  • Banking Industry A Systematic Approach to the Challenge of Data Quality in Customer-Centric Strategy in Banking Industry [Volume 6, Issue 0, 2016, Pages 177-196]
  • Behavioural intention Survey The Effect of Service Innovation on Behavioural Intention of Customers with Mediating role of Experiential Marketing Case of: Five-Star Hotels in Mashhad City [Volume 6, Issue 2, 2016, Pages 36-19]
  • Benchmarking Selection of an Optimal Benchmarking Pattern in consideration of the Performance of Marketing Research Projects (Case Study: IRC Group) [Volume 6, Issue 0, 2016, Pages 19-32]
  • Blue Personality Considering the effect of Human Personality on Brand Personality [Volume 6, Issue 2, 2016, Pages 114-93]
  • Boycott Motivation Examining a structural model of consumer animosity impact on boycotting pilgrimage and recreation trips to Saudi Arabia and the United Arab Emirates in Tehran [Volume 6, Issue 4, 2016, Pages 53-66]
  • Brand An investigation of the Impact of Promotion Strategy on the relationship between Communication Tools and Consumer Based Brand Equity (CBBE) in Iran Food Industry [Volume 6, Issue 0, 2016, Pages 1-18]
  • Brand Identifying and Prioritizing the Factors Influencing on Foreign Brands Consumption in the Fashion Dress Industry (Case Study: Isfahan City) [Volume 6, Issue 1, 2016, Pages 95-120]
  • Brand Awareness The Impact of Visual Aspects of Outdoor Advertising on Consumer Brand Awareness, Brand Preference and Brand Loyalty (Case Study: Palladium Mall) [Volume 6, Issue 4, 2016, Pages 1-24]
  • Brand citizenship behaviour Mediator Role of Person-Organization Fit (Case Study: Major Buyers of Medicines in Tabriz) [Volume 6, Issue 0, 2016, Pages 145-156]
  • Brand Commitment Designing and determinating mechanisms model, impacts ande output of internal branding (Case Study: Sadid industrial group) [Volume 6, Issue 2, 2016, Pages 152-133]
  • Brand Equity The Assessment of the Effect of Intergrated Marketing Communication on Brand Equity; with the Role of Corporate Image and Brand Performance [Volume 6, Issue 0, 2016, Pages 33-54]
  • Brand Equity The Impact of Social Responsibility and Corporate Image on Brand Equity [Volume 6, Issue 1, 2016, Pages 79-94]
  • Brand equity based on consumer An Investigation of the Impact of Marketing Mix Elements on Consumer Behaviour through the Role of Brand Equity [Volume 6, Issue 0, 2016, Pages 75-90]
  • Branding e-retail branding by grounded theory [Volume 6, Issue 2, 2016, Pages 188-167]
  • Branding Process e-retail branding by grounded theory [Volume 6, Issue 2, 2016, Pages 188-167]
  • Brand Loyalty The Impact of Social Responsibility and Corporate Image on Brand Equity [Volume 6, Issue 1, 2016, Pages 79-94]
  • Brand Loyalty Designing and determinating mechanisms model, impacts ande output of internal branding (Case Study: Sadid industrial group) [Volume 6, Issue 2, 2016, Pages 152-133]
  • Brand Loyalty The Impact of Visual Aspects of Outdoor Advertising on Consumer Brand Awareness, Brand Preference and Brand Loyalty (Case Study: Palladium Mall) [Volume 6, Issue 4, 2016, Pages 1-24]
  • Brand Performance The Assessment of the Effect of Intergrated Marketing Communication on Brand Equity; with the Role of Corporate Image and Brand Performance [Volume 6, Issue 0, 2016, Pages 33-54]
  • Brand Performance Designing and determinating mechanisms model, impacts ande output of internal branding (Case Study: Sadid industrial group) [Volume 6, Issue 2, 2016, Pages 152-133]
  • Brand Personality Considering the effect of Human Personality on Brand Personality [Volume 6, Issue 2, 2016, Pages 114-93]
  • Brand positioning Brand Positioning of Five-Star Hotels for Travel Agents [Volume 6, Issue 2, 2016, Pages 222-203]
  • Brand Preference The Impact of Visual Aspects of Outdoor Advertising on Consumer Brand Awareness, Brand Preference and Brand Loyalty (Case Study: Palladium Mall) [Volume 6, Issue 4, 2016, Pages 1-24]
  • Brand Sales Strategy Identification and Explanation of the Nature of Brand Sales Strategy in FMCGs based on Grounded Theory [Volume 6, Issue 3, 2016, Pages 1-18]
  • Brand story An Investigation of the Effect of Brand Story Role on Perceived Brand Image Using Conversation Analysis (Case Study: Apple Products) [Volume 6, Issue 0, 2016, Pages 197-212]
  • Brand Trust Examining The influence of customer-brand identification on loyalty by the intermediary role of service quality, perceived value and brand trust in Homa hotel of Mashhad [Volume 6, Issue 2, 2016, Pages 92-75]

C

  • Career anchors Investigating the mediating role of job satisfaction in the effects of internal brand management and career anchors on intention to stay [Volume 6, Issue 4, 2016, Pages 67-88]
  • City Branding Conceptualization of the City Branding Model in Iran [Volume 6, Issue 4, 2016, Pages 37-52]
  • City Management Conceptualization of the City Branding Model in Iran [Volume 6, Issue 4, 2016, Pages 37-52]
  • City Tourism Conceptualization of the City Branding Model in Iran [Volume 6, Issue 4, 2016, Pages 37-52]
  • Clustering The Comparative Study of Data Mining Clustering Algorithms to Measure Customer Value in Customer Relationship Management in the Insurance Industry [Volume 6, Issue 1, 2016, Pages 1-22]
  • Clustering Clustering Customers Loyalty in the Mellat Bank Customers' Club, Based on Demographic Information Using Data Mining Method [Volume 6, Issue 1, 2016, Pages 39-58]
  • Clustering Segmentation of the Customers of Iran Banking System in terms of Customer Expectations and Perceived Value of Banking Services Using Data Mining Techniques [Volume 6, Issue 1, 2016, Pages 201-220]
  • Cobb-Douglas Function Calculating Cost Efficiency of Banking Sector in Iran and Evaluating the Impact of Banks’ Marketing Performance on Cost Efficiency [Volume 6, Issue 1, 2016, Pages 143-160]
  • Cognitive Factors the effect of Cognitiv and emotional factors on the loyalty tourist of the destinationtourist [Volume 6, Issue 2, 2016, Pages 54-37]
  • Competitive Advantage Identification and Explanation of the Nature of Brand Sales Strategy in FMCGs based on Grounded Theory [Volume 6, Issue 3, 2016, Pages 1-18]
  • Competitive intelligence Survey the forming circumstance of competitive intelligence based on knowledge dynamic capabilities (Case Study: Small- and Medium-Sized Enterprises of LORESTAN) [Volume 6, Issue 3, 2016, Pages 147-160]
  • Compulsive Buying Providing a Model of Compulsive Buying among Women Using Grounded Theory [Volume 6, Issue 1, 2016, Pages 121-142]
  • Compulsive Consumption Behaviors Providing a Model of Compulsive Buying among Women Using Grounded Theory [Volume 6, Issue 1, 2016, Pages 121-142]
  • Consumer based brand equity An investigation of the Impact of Promotion Strategy on the relationship between Communication Tools and Consumer Based Brand Equity (CBBE) in Iran Food Industry [Volume 6, Issue 0, 2016, Pages 1-18]
  • Consumer Behavior Identifying and Prioritizing the Factors Influencing on Foreign Brands Consumption in the Fashion Dress Industry (Case Study: Isfahan City) [Volume 6, Issue 1, 2016, Pages 95-120]
  • Consumerism Identifying and Prioritizing the Factors Influencing on Foreign Brands Consumption in the Fashion Dress Industry (Case Study: Isfahan City) [Volume 6, Issue 1, 2016, Pages 95-120]
  • Consumer Reactions The Impact of Corporate Social Responsibility on Social Performance and Customer Reactions in the Foods Industry [Volume 6, Issue 1, 2016, Pages 161-178]
  • Consumer response Factors Affecting Consumers' Behavior in the face of Advertising Mail [Volume 6, Issue 0, 2016, Pages 91-112]
  • Consumers complaining behaviour Studying the Effect of Self-Construal on Consumers Complaining Behaviour [Volume 6, Issue 0, 2016, Pages 157-176]
  • Consumption Identifying and Prioritizing the Factors Influencing on Foreign Brands Consumption in the Fashion Dress Industry (Case Study: Isfahan City) [Volume 6, Issue 1, 2016, Pages 95-120]
  • Corporate Social Responsibility The Impact of Social Responsibility and Corporate Image on Brand Equity [Volume 6, Issue 1, 2016, Pages 79-94]
  • Corporate Social Responsibility The Impact of Corporate Social Responsibility on Social Performance and Customer Reactions in the Foods Industry [Volume 6, Issue 1, 2016, Pages 161-178]
  • Corporate Social Responsibility Presenting a Model of Measuring the Impact of Customer Orientation, Corporate Social Responsibility and Perceived Quality on Customer Satisfaction (Case Study: Pasargad Bank) [Volume 6, Issue 1, 2016, Pages 179-200]
  • Cost Efficiency Calculating Cost Efficiency of Banking Sector in Iran and Evaluating the Impact of Banks’ Marketing Performance on Cost Efficiency [Volume 6, Issue 1, 2016, Pages 143-160]
  • Creative Industries Conceptual model of Entrepreneurial marketing mix in creative art based businesses [Volume 6, Issue 3, 2016, Pages 37-52]
  • Cultural- Art Entrepreneurship Conceptual model of Entrepreneurial marketing mix in creative art based businesses [Volume 6, Issue 3, 2016, Pages 37-52]
  • Customer A Systematic Approach to the Challenge of Data Quality in Customer-Centric Strategy in Banking Industry [Volume 6, Issue 0, 2016, Pages 177-196]
  • Customer Animosity Examining a structural model of consumer animosity impact on boycotting pilgrimage and recreation trips to Saudi Arabia and the United Arab Emirates in Tehran [Volume 6, Issue 4, 2016, Pages 53-66]
  • Customer-centric A Systematic Approach to the Challenge of Data Quality in Customer-Centric Strategy in Banking Industry [Volume 6, Issue 0, 2016, Pages 177-196]
  • Customer club Clustering Customers Loyalty in the Mellat Bank Customers' Club, Based on Demographic Information Using Data Mining Method [Volume 6, Issue 1, 2016, Pages 39-58]
  • Customer Clustering Behavioral and Performance Analysis of Telecom Company Customers Based on Customer Relationship Management Approach Using Data Mining Techniques [Volume 6, Issue 1, 2016, Pages 221-236]
  • Customer Experience Survey The Effect of Service Innovation on Behavioural Intention of Customers with Mediating role of Experiential Marketing Case of: Five-Star Hotels in Mashhad City [Volume 6, Issue 2, 2016, Pages 36-19]
  • Customer life time value The Comparative Study of Data Mining Clustering Algorithms to Measure Customer Value in Customer Relationship Management in the Insurance Industry [Volume 6, Issue 1, 2016, Pages 1-22]
  • Customer life value Behavioral and Performance Analysis of Telecom Company Customers Based on Customer Relationship Management Approach Using Data Mining Techniques [Volume 6, Issue 1, 2016, Pages 221-236]
  • Customer personality Considering the effect of Human Personality on Brand Personality [Volume 6, Issue 2, 2016, Pages 114-93]
  • Customer Relationship Management A Systematic Approach to the Challenge of Data Quality in Customer-Centric Strategy in Banking Industry [Volume 6, Issue 0, 2016, Pages 177-196]
  • Customer Relationship Management The Comparative Study of Data Mining Clustering Algorithms to Measure Customer Value in Customer Relationship Management in the Insurance Industry [Volume 6, Issue 1, 2016, Pages 1-22]
  • Customer Relationship Management Behavioral and Performance Analysis of Telecom Company Customers Based on Customer Relationship Management Approach Using Data Mining Techniques [Volume 6, Issue 1, 2016, Pages 221-236]
  • Customer Satisfaction Presenting a Model of Measuring the Impact of Customer Orientation, Corporate Social Responsibility and Perceived Quality on Customer Satisfaction (Case Study: Pasargad Bank) [Volume 6, Issue 1, 2016, Pages 179-200]
  • Customers Expectation Segmentation of the Customers of Iran Banking System in terms of Customer Expectations and Perceived Value of Banking Services Using Data Mining Techniques [Volume 6, Issue 1, 2016, Pages 201-220]

D

  • Data Mining The Comparative Study of Data Mining Clustering Algorithms to Measure Customer Value in Customer Relationship Management in the Insurance Industry [Volume 6, Issue 1, 2016, Pages 1-22]
  • Data Mining Clustering Customers Loyalty in the Mellat Bank Customers' Club, Based on Demographic Information Using Data Mining Method [Volume 6, Issue 1, 2016, Pages 39-58]
  • Data quality A Systematic Approach to the Challenge of Data Quality in Customer-Centric Strategy in Banking Industry [Volume 6, Issue 0, 2016, Pages 177-196]
  • Diversity of contact The Effect of the National Identity of Consumers on Foreign Product Purchase [Volume 6, Issue 2, 2016, Pages 132-115]
  • Dress Identifying and Prioritizing the Factors Influencing on Foreign Brands Consumption in the Fashion Dress Industry (Case Study: Isfahan City) [Volume 6, Issue 1, 2016, Pages 95-120]

E

  • E-culture DESIGNING A DEVELOPED MODEL FOR EFFECTIVNESS OF E-CULTURE FACTOR IN MARKET REGULATION AND PRICING GOODS AND SERVICES [Volume 6, Issue 3, 2016, Pages 53-66]
  • Electronic Word of Mouth The effect of participation motivates in electronic word of mouth on desire to purchase: mediating role of message characteristics [Volume 6, Issue 4, 2016, Pages 141-158]
  • Entrepreneurial Marketing Conceptual model of Entrepreneurial marketing mix in creative art based businesses [Volume 6, Issue 3, 2016, Pages 37-52]
  • Entrepreneurial Orientation Investigating the effect of dimensions of organizational approaches on new product success through variables of customer knowledge management and market knowledge [Volume 6, Issue 3, 2016, Pages 87-108]
  • Environmental Culture The Effect of Top Management Support on Green Marketing Strategy and Environmental Performance in the Industrial Sector of Iran [Volume 6, Issue 1, 2016, Pages 23-38]
  • Environmental performance The Effect of Top Management Support on Green Marketing Strategy and Environmental Performance in the Industrial Sector of Iran [Volume 6, Issue 1, 2016, Pages 23-38]
  • E-Retail e-retail branding by grounded theory [Volume 6, Issue 2, 2016, Pages 188-167]
  • Experiential ‎marketing Designing Retailer Brand Personality Based on Experiential Values in Marketing ‎ [Volume 6, Issue 4, 2016, Pages 89-106]
  • Experiential Marketing Survey The Effect of Service Innovation on Behavioural Intention of Customers with Mediating role of Experiential Marketing Case of: Five-Star Hotels in Mashhad City [Volume 6, Issue 2, 2016, Pages 36-19]
  • Experiential values Designing Retailer Brand Personality Based on Experiential Values in Marketing ‎ [Volume 6, Issue 4, 2016, Pages 89-106]
  • Expletory Factor analysis Segmentation of the Customers of Iran Banking System in terms of Customer Expectations and Perceived Value of Banking Services Using Data Mining Techniques [Volume 6, Issue 1, 2016, Pages 201-220]
  • Export performance The effect of strategic orientation on export performance in the exportin company Bushehr [Volume 6, Issue 4, 2016, Pages 125-140]
  • External Product Purchasing The Effect of the National Identity of Consumers on Foreign Product Purchase [Volume 6, Issue 2, 2016, Pages 132-115]

F

  • Fashion Identifying and Prioritizing the Factors Influencing on Foreign Brands Consumption in the Fashion Dress Industry (Case Study: Isfahan City) [Volume 6, Issue 1, 2016, Pages 95-120]
  • Fashionista Identifying and Prioritizing the Factors Influencing on Foreign Brands Consumption in the Fashion Dress Industry (Case Study: Isfahan City) [Volume 6, Issue 1, 2016, Pages 95-120]
  • Fast-moving Consumer Goods Identification and Explanation of the Nature of Brand Sales Strategy in FMCGs based on Grounded Theory [Volume 6, Issue 3, 2016, Pages 1-18]
  • Financial bankruptcy Predicting Companies Financial bankruptcy Listed in Tehran Stock Exchange using ANN, ANFIS, LOGIT [Volume 6, Issue 2, 2016, Pages 166-153]
  • Future orientation The effect of strategic orientation on export performance in the exportin company Bushehr [Volume 6, Issue 4, 2016, Pages 125-140]

G

  • Golestan Province Medical Tourism Development in Golestan Province; An Assessment of Identified Solutions [Volume 6, Issue 4, 2016, Pages 25-36]
  • Green marketing strategy The Effect of Top Management Support on Green Marketing Strategy and Environmental Performance in the Industrial Sector of Iran [Volume 6, Issue 1, 2016, Pages 23-38]
  • Green perceived quality The Effect of Green Perceived Quality and Green Perceived Risk on Green Trust According to the Role of Green Satisfaction [Volume 6, Issue 0, 2016, Pages 113-126]
  • Green perceived risk The Effect of Green Perceived Quality and Green Perceived Risk on Green Trust According to the Role of Green Satisfaction [Volume 6, Issue 0, 2016, Pages 113-126]
  • Green Personality Considering the effect of Human Personality on Brand Personality [Volume 6, Issue 2, 2016, Pages 114-93]
  • Green satisfaction The Effect of Green Perceived Quality and Green Perceived Risk on Green Trust According to the Role of Green Satisfaction [Volume 6, Issue 0, 2016, Pages 113-126]
  • Green trust The Effect of Green Perceived Quality and Green Perceived Risk on Green Trust According to the Role of Green Satisfaction [Volume 6, Issue 0, 2016, Pages 113-126]
  • Grounded Theory Providing a Model of Compulsive Buying among Women Using Grounded Theory [Volume 6, Issue 1, 2016, Pages 121-142]
  • Grounded Theory e-retail branding by grounded theory [Volume 6, Issue 2, 2016, Pages 188-167]
  • Grounded Theory Identification and Explanation of the Nature of Brand Sales Strategy in FMCGs based on Grounded Theory [Volume 6, Issue 3, 2016, Pages 1-18]

H

  • Hedonic motivation Factors affecting the hedonic values purchases through Instagram [Volume 6, Issue 2, 2016, Pages 18-1]
  • Hofstede model DESIGNING A DEVELOPED MODEL FOR EFFECTIVNESS OF E-CULTURE FACTOR IN MARKET REGULATION AND PRICING GOODS AND SERVICES [Volume 6, Issue 3, 2016, Pages 53-66]

I

  • Instagram Factors affecting the hedonic values purchases through Instagram [Volume 6, Issue 2, 2016, Pages 18-1]
  • Insurance The Comparative Study of Data Mining Clustering Algorithms to Measure Customer Value in Customer Relationship Management in the Insurance Industry [Volume 6, Issue 1, 2016, Pages 1-22]
  • Intentions toward the senders Factors Affecting Consumers' Behavior in the face of Advertising Mail [Volume 6, Issue 0, 2016, Pages 91-112]
  • Intergrate marketing communication The Assessment of the Effect of Intergrated Marketing Communication on Brand Equity; with the Role of Corporate Image and Brand Performance [Volume 6, Issue 0, 2016, Pages 33-54]
  • Internal Branding Mediator Role of Person-Organization Fit (Case Study: Major Buyers of Medicines in Tabriz) [Volume 6, Issue 0, 2016, Pages 145-156]
  • Internal Branding Designing and determinating mechanisms model, impacts ande output of internal branding (Case Study: Sadid industrial group) [Volume 6, Issue 2, 2016, Pages 152-133]
  • Internet shopping Factors affecting the hedonic values purchases through Instagram [Volume 6, Issue 2, 2016, Pages 18-1]
  • IRC group Selection of an Optimal Benchmarking Pattern in consideration of the Performance of Marketing Research Projects (Case Study: IRC Group) [Volume 6, Issue 0, 2016, Pages 19-32]

J

  • Job satisfaction Investigating the mediating role of job satisfaction in the effects of internal brand management and career anchors on intention to stay [Volume 6, Issue 4, 2016, Pages 67-88]

K

  • Key words: customer-brand identification Examining The influence of customer-brand identification on loyalty by the intermediary role of service quality, perceived value and brand trust in Homa hotel of Mashhad [Volume 6, Issue 2, 2016, Pages 92-75]
  • Key words: E-commerce DESIGNING A DEVELOPED MODEL FOR EFFECTIVNESS OF E-CULTURE FACTOR IN MARKET REGULATION AND PRICING GOODS AND SERVICES [Volume 6, Issue 3, 2016, Pages 53-66]

L

  • Lifestyle Athletes Branding: Identifying and Investigating Athletes Brand Image from the Fan’s Viewpoint (Case Study: Ali Daei Brand) [Volume 6, Issue 0, 2016, Pages 127-144]
  • Loyalty Clustering Customers Loyalty in the Mellat Bank Customers' Club, Based on Demographic Information Using Data Mining Method [Volume 6, Issue 1, 2016, Pages 39-58]
  • Loyalty the effect of Cognitiv and emotional factors on the loyalty tourist of the destinationtourist [Volume 6, Issue 2, 2016, Pages 54-37]
  • Loyalty Examining The influence of customer-brand identification on loyalty by the intermediary role of service quality, perceived value and brand trust in Homa hotel of Mashhad [Volume 6, Issue 2, 2016, Pages 92-75]

M

  • Mall The Impact of Visual Aspects of Outdoor Advertising on Consumer Brand Awareness, Brand Preference and Brand Loyalty (Case Study: Palladium Mall) [Volume 6, Issue 4, 2016, Pages 1-24]
  • Market exploitation activities The effect of market exploitation and exploration on market performance [Volume 6, Issue 4, 2016, Pages 107-124]
  • Market exploration activities The effect of market exploitation and exploration on market performance [Volume 6, Issue 4, 2016, Pages 107-124]
  • Marketing Brand Positioning of Five-Star Hotels for Travel Agents [Volume 6, Issue 2, 2016, Pages 222-203]
  • Marketing mix An Investigation of the Impact of Marketing Mix Elements on Consumer Behaviour through the Role of Brand Equity [Volume 6, Issue 0, 2016, Pages 75-90]
  • Marketing mix Conceptual model of Entrepreneurial marketing mix in creative art based businesses [Volume 6, Issue 3, 2016, Pages 37-52]
  • Marketing research Selection of an Optimal Benchmarking Pattern in consideration of the Performance of Marketing Research Projects (Case Study: IRC Group) [Volume 6, Issue 0, 2016, Pages 19-32]
  • Market Orientation Presenting a Model of Measuring the Impact of Customer Orientation, Corporate Social Responsibility and Perceived Quality on Customer Satisfaction (Case Study: Pasargad Bank) [Volume 6, Issue 1, 2016, Pages 179-200]
  • Market Orientation Investigating the effect of dimensions of organizational approaches on new product success through variables of customer knowledge management and market knowledge [Volume 6, Issue 3, 2016, Pages 87-108]
  • Market performance The effect of market exploitation and exploration on market performance [Volume 6, Issue 4, 2016, Pages 107-124]
  • Market segmentation Life insurance market segmentation by customers lifestyle by using the pattern of (AIO) [Volume 6, Issue 2, 2016, Pages 74-55]
  • Mashhad’s five star hotels Brand Positioning of Five-Star Hotels for Travel Agents [Volume 6, Issue 2, 2016, Pages 222-203]
  • Medical Tourism Medical Tourism Development in Golestan Province; An Assessment of Identified Solutions [Volume 6, Issue 4, 2016, Pages 25-36]
  • Mega trends – Market banking industry Analysis of mega trends effective on future market of banking industry based on structural/cross impact analysis [Volume 6, Issue 3, 2016, Pages 57-86]

N

  • National Identity The Effect of the National Identity of Consumers on Foreign Product Purchase [Volume 6, Issue 2, 2016, Pages 132-115]
  • Nvivo8 software An Investigation of the Effect of Brand Story Role on Perceived Brand Image Using Conversation Analysis (Case Study: Apple Products) [Volume 6, Issue 0, 2016, Pages 197-212]

O

  • Outdoor Advertising Visual Aspects The Impact of Visual Aspects of Outdoor Advertising on Consumer Brand Awareness, Brand Preference and Brand Loyalty (Case Study: Palladium Mall) [Volume 6, Issue 4, 2016, Pages 1-24]
  • Overbuying Providing a Model of Compulsive Buying among Women Using Grounded Theory [Volume 6, Issue 1, 2016, Pages 121-142]

P

  • Partial Least Squares Mediator Role of Person-Organization Fit (Case Study: Major Buyers of Medicines in Tabriz) [Volume 6, Issue 0, 2016, Pages 145-156]
  • Perceived intrusiveness Factors Affecting Consumers' Behavior in the face of Advertising Mail [Volume 6, Issue 0, 2016, Pages 91-112]
  • Perceived value Examining The influence of customer-brand identification on loyalty by the intermediary role of service quality, perceived value and brand trust in Homa hotel of Mashhad [Volume 6, Issue 2, 2016, Pages 92-75]
  • Perceived values Segmentation of the Customers of Iran Banking System in terms of Customer Expectations and Perceived Value of Banking Services Using Data Mining Techniques [Volume 6, Issue 1, 2016, Pages 201-220]
  • Perception and consumer response An Investigation of the Impact of Marketing Mix Elements on Consumer Behaviour through the Role of Brand Equity [Volume 6, Issue 0, 2016, Pages 75-90]
  • Person Mediator Role of Person-Organization Fit (Case Study: Major Buyers of Medicines in Tabriz) [Volume 6, Issue 0, 2016, Pages 145-156]
  • Person-organization fit pharmaceutical industry Mediator Role of Person-Organization Fit (Case Study: Major Buyers of Medicines in Tabriz) [Volume 6, Issue 0, 2016, Pages 145-156]
  • Place Marketing Conceptualization of the City Branding Model in Iran [Volume 6, Issue 4, 2016, Pages 37-52]
  • Positioning Brand Positioning of Five-Star Hotels for Travel Agents [Volume 6, Issue 2, 2016, Pages 222-203]
  • Prediction Predicting Companies Financial bankruptcy Listed in Tehran Stock Exchange using ANN, ANFIS, LOGIT [Volume 6, Issue 2, 2016, Pages 166-153]
  • Pricing DESIGNING A DEVELOPED MODEL FOR EFFECTIVNESS OF E-CULTURE FACTOR IN MARKET REGULATION AND PRICING GOODS AND SERVICES [Volume 6, Issue 3, 2016, Pages 53-66]
  • Project performance Selection of an Optimal Benchmarking Pattern in consideration of the Performance of Marketing Research Projects (Case Study: IRC Group) [Volume 6, Issue 0, 2016, Pages 19-32]
  • Promotion strategy An investigation of the Impact of Promotion Strategy on the relationship between Communication Tools and Consumer Based Brand Equity (CBBE) in Iran Food Industry [Volume 6, Issue 0, 2016, Pages 1-18]
  • Pull strategy An investigation of the Impact of Promotion Strategy on the relationship between Communication Tools and Consumer Based Brand Equity (CBBE) in Iran Food Industry [Volume 6, Issue 0, 2016, Pages 1-18]
  • Purchasing Intention Designing a Model of factors influencing the behavior of young students Iranian clothing [Volume 6, Issue 4, 2016, Pages 159-176]
  • Push strategy An investigation of the Impact of Promotion Strategy on the relationship between Communication Tools and Consumer Based Brand Equity (CBBE) in Iran Food Industry [Volume 6, Issue 0, 2016, Pages 1-18]

R

  • Red Personality Considering the effect of Human Personality on Brand Personality [Volume 6, Issue 2, 2016, Pages 114-93]
  • Relativistic Appreciation The Effect of the National Identity of Consumers on Foreign Product Purchase [Volume 6, Issue 2, 2016, Pages 132-115]
  • Retailer brand loyalty Designing Retailer Brand Personality Based on Experiential Values in Marketing ‎ [Volume 6, Issue 4, 2016, Pages 89-106]
  • Retailer brand personality Designing Retailer Brand Personality Based on Experiential Values in Marketing ‎ [Volume 6, Issue 4, 2016, Pages 89-106]
  • RFM analysis Behavioral and Performance Analysis of Telecom Company Customers Based on Customer Relationship Management Approach Using Data Mining Techniques [Volume 6, Issue 1, 2016, Pages 221-236]
  • RFM model The Comparative Study of Data Mining Clustering Algorithms to Measure Customer Value in Customer Relationship Management in the Insurance Industry [Volume 6, Issue 1, 2016, Pages 1-22]
  • Risk Investigating co-creation intention and its correlation with perceived value and positive Word-of-Mouth; considering the role of perceived time risk [Volume 6, Issue 3, 2016, Pages 127-146]
  • Risk proclivity The effect of strategic orientation on export performance in the exportin company Bushehr [Volume 6, Issue 4, 2016, Pages 125-140]

S

  • Salesperson expertise An Investigation of the Impact of Selling Orientation and Salesperson Expertise on Salesperson Performance According to the Mediator Role of Customer Trust (Case Study: Selling Agencies of Imported Vehicles in Mashhad) [Volume 6, Issue 0, 2016, Pages 55-74]
  • Salesperson performance An Investigation of the Impact of Selling Orientation and Salesperson Expertise on Salesperson Performance According to the Mediator Role of Customer Trust (Case Study: Selling Agencies of Imported Vehicles in Mashhad) [Volume 6, Issue 0, 2016, Pages 55-74]
  • Sales Strategy Elements Identification and Explanation of the Nature of Brand Sales Strategy in FMCGs based on Grounded Theory [Volume 6, Issue 3, 2016, Pages 1-18]
  • Saudi Arabia and the United Arab Emirates Examining a structural model of consumer animosity impact on boycotting pilgrimage and recreation trips to Saudi Arabia and the United Arab Emirates in Tehran [Volume 6, Issue 4, 2016, Pages 53-66]
  • Self-construal Studying the Effect of Self-Construal on Consumers Complaining Behaviour [Volume 6, Issue 0, 2016, Pages 157-176]
  • Selling orientation An Investigation of the Impact of Selling Orientation and Salesperson Expertise on Salesperson Performance According to the Mediator Role of Customer Trust (Case Study: Selling Agencies of Imported Vehicles in Mashhad) [Volume 6, Issue 0, 2016, Pages 55-74]
  • Service failure Studying the Effect of Self-Construal on Consumers Complaining Behaviour [Volume 6, Issue 0, 2016, Pages 157-176]
  • Service Innovation Survey The Effect of Service Innovation on Behavioural Intention of Customers with Mediating role of Experiential Marketing Case of: Five-Star Hotels in Mashhad City [Volume 6, Issue 2, 2016, Pages 36-19]
  • Service quality Examining The influence of customer-brand identification on loyalty by the intermediary role of service quality, perceived value and brand trust in Homa hotel of Mashhad [Volume 6, Issue 2, 2016, Pages 92-75]
  • Situational Animosity Examining a structural model of consumer animosity impact on boycotting pilgrimage and recreation trips to Saudi Arabia and the United Arab Emirates in Tehran [Volume 6, Issue 4, 2016, Pages 53-66]
  • Social Performance. Food Industry The Impact of Corporate Social Responsibility on Social Performance and Customer Reactions in the Foods Industry [Volume 6, Issue 1, 2016, Pages 161-178]
  • Soft system methodology A Systematic Approach to the Challenge of Data Quality in Customer-Centric Strategy in Banking Industry [Volume 6, Issue 0, 2016, Pages 177-196]
  • Stable Animosity Examining a structural model of consumer animosity impact on boycotting pilgrimage and recreation trips to Saudi Arabia and the United Arab Emirates in Tehran [Volume 6, Issue 4, 2016, Pages 53-66]
  • Stochastic Frontier Analysis Calculating Cost Efficiency of Banking Sector in Iran and Evaluating the Impact of Banks’ Marketing Performance on Cost Efficiency [Volume 6, Issue 1, 2016, Pages 143-160]
  • Strategic Orientation The effect of strategic orientation on export performance in the exportin company Bushehr [Volume 6, Issue 4, 2016, Pages 125-140]
  • Structural Analysis Analysis of mega trends effective on future market of banking industry based on structural/cross impact analysis [Volume 6, Issue 3, 2016, Pages 57-86]
  • Structural Equation Modeling The fan behavior model in sport sponsorship [Volume 6, Issue 2, 2016, Pages 202-189]
  • Supplier Collaboration The effect of market exploitation and exploration on market performance [Volume 6, Issue 4, 2016, Pages 107-124]

T

  • Technology Acceptance Model Investigating co-creation intention and its correlation with perceived value and positive Word-of-Mouth; considering the role of perceived time risk [Volume 6, Issue 3, 2016, Pages 127-146]
  • The dark side of consumer behavior Providing a Model of Compulsive Buying among Women Using Grounded Theory [Volume 6, Issue 1, 2016, Pages 121-142]
  • Theme based copycat The Effect of consumer’s mindset on copycatting strategies [Volume 6, Issue 3, 2016, Pages 161-174]
  • Top managerial support to environmental practices The Effect of Top Management Support on Green Marketing Strategy and Environmental Performance in the Industrial Sector of Iran [Volume 6, Issue 1, 2016, Pages 23-38]
  • Tourism & Brand Positioning of Five-Star Hotels for Travel Agents [Volume 6, Issue 2, 2016, Pages 222-203]
  • Tourism Development Medical Tourism Development in Golestan Province; An Assessment of Identified Solutions [Volume 6, Issue 4, 2016, Pages 25-36]
  • Travel agents Brand Positioning of Five-Star Hotels for Travel Agents [Volume 6, Issue 2, 2016, Pages 222-203]
  • Trend analysis Analysis of mega trends effective on future market of banking industry based on structural/cross impact analysis [Volume 6, Issue 3, 2016, Pages 57-86]

V

  • Value Designing a Model of factors influencing the behavior of young students Iranian clothing [Volume 6, Issue 4, 2016, Pages 159-176]
  • Virtual co-creation Investigating co-creation intention and its correlation with perceived value and positive Word-of-Mouth; considering the role of perceived time risk [Volume 6, Issue 3, 2016, Pages 127-146]

W

  • Word-of-Mouth Investigating co-creation intention and its correlation with perceived value and positive Word-of-Mouth; considering the role of perceived time risk [Volume 6, Issue 3, 2016, Pages 127-146]