New Marketing Research Journal

Keyword Index

A

Academic Libraries Identification and Ranking of Factors affecting the implementation of Knowledge Management based on TOPSIS Technique [Volume 5, Special Issue, 2015, Pages 163-174]
Advertising Evaluating Effectiveness of Internet-Based Advertising in Iranian Carpet Market [Volume 5, Issue 1, 2015, Pages 43-58]
Advertising Investigation of the impact of political brand personality on political participation [Volume 5, Issue 2, 2015, Pages 147-162]
Advertising Identify factors affecting people's attitudes to advertising (Case study: Persian Gulf University, Bushehr) [Volume 5, Issue 3, 2015, Pages 69-86]
Advertising The effectiveness of sports brand advertising on electroencephalographic changes and customers purchasing decision in neuromarketing [Volume 5, Issue 4, 2015, Pages 99-118]
Advertising effectiveness Evaluating Effectiveness of Internet-Based Advertising in Iranian Carpet Market [Volume 5, Issue 1, 2015, Pages 43-58]
AHP Applying new hybrid method of analytical hierarchy process, Monte Carlo Simulation and PROMETHEE to prioritize and selecting appropriate target market [Volume 5, Issue 1, 2015, Pages 89-106]
AHP Determining Optimum Pattern of E-Banking Services Development with the Purpose of Increasing of Customers Satisfaction [Volume 5, Issue 2, 2015, Pages 185-198]
Ahvaz city Explaining the relationship between Product attributes, Customer experience and Brand equity with Purchase intention and Brand loyalty of mobile in Ahvaz city [Volume 5, Issue 3, 2015, Pages 103-120]
AIO method Green consumers segmentation using lifestyle variables [Volume 5, Issue 4, 2015, Pages 163-184]
Attitude toward advertising Identify factors affecting people's attitudes to advertising (Case study: Persian Gulf University, Bushehr) [Volume 5, Issue 3, 2015, Pages 69-86]

B

Background branch The Effect of Three Ramifications Model (3C) on Innovation in The Insurance Companies [Volume 5, Special Issue, 2015, Pages 1-18]
Bandar Abbas Medical Sciences University Identification and Ranking of Factors affecting the implementation of Knowledge Management based on TOPSIS Technique [Volume 5, Special Issue, 2015, Pages 163-174]
Barriers underlying Evaluation of Experimental Findings of Implementation of Electronic Insurance in Developed Countries and Obstacles to the Development of This Industry in Insurance Companies in Iran [Volume 5, Special Issue, 2015, Pages 147-162]
Behavioral barriers Evaluation of Experimental Findings of Implementation of Electronic Insurance in Developed Countries and Obstacles to the Development of This Industry in Insurance Companies in Iran [Volume 5, Special Issue, 2015, Pages 147-162]
Behavioral branch The Effect of Three Ramifications Model (3C) on Innovation in The Insurance Companies [Volume 5, Special Issue, 2015, Pages 1-18]
Boycott Intention The Impact of Boycott Intention on Purchase Decision through Consumer Decision Making Style [Volume 5, Issue 3, 2015, Pages 35-54]
Brand The Study of Polarizing Brands in Iran Mobile Handset Market [Volume 5, Issue 3, 2015, Pages 183-198]
Brand affect Study of the Effect of Brand Equity Drivers on University Brand Resonance (Case Study:Amir Kabir university, Sharif university, Tarbiat Modares university, Tehran university) [Volume 5, Issue 1, 2015, Pages 169-182]
Brand association Study of the Effect of Brand Equity Drivers on University Brand Resonance (Case Study:Amir Kabir university, Sharif university, Tarbiat Modares university, Tehran university) [Volume 5, Issue 1, 2015, Pages 169-182]
Brand Awareness Study of the Effect of Brand Equity Drivers on University Brand Resonance (Case Study:Amir Kabir university, Sharif university, Tarbiat Modares university, Tehran university) [Volume 5, Issue 1, 2015, Pages 169-182]
Brand Equity Study of the Effect of Brand Equity Drivers on University Brand Resonance (Case Study:Amir Kabir university, Sharif university, Tarbiat Modares university, Tehran university) [Volume 5, Issue 1, 2015, Pages 169-182]
Brand Equity Explaining the relationship between Product attributes, Customer experience and Brand equity with Purchase intention and Brand loyalty of mobile in Ahvaz city [Volume 5, Issue 3, 2015, Pages 103-120]
Brand Equity The effect of customer-base reputation on brand equity [Volume 5, Issue 4, 2015, Pages 39-52]
Brand evidence Investigation of the Impact of service brand dimensions on brand loyalty in Banking Industry [Volume 5, Issue 4, 2015, Pages 119-138]
Brand hearsay Investigation of the Impact of service brand dimensions on brand loyalty in Banking Industry [Volume 5, Issue 4, 2015, Pages 119-138]
Brand Love Investigating effects of self-esteem, self-expression and product hedonism on brand love and brand jealousy and their consequences [Volume 5, Issue 4, 2015, Pages 1-20]
Brand Loyalty Study of the Effect of Brand Equity Drivers on University Brand Resonance (Case Study:Amir Kabir university, Sharif university, Tarbiat Modares university, Tehran university) [Volume 5, Issue 1, 2015, Pages 169-182]
Brand Loyalty Devising a model brand loyalty in tires industry: the adjustment role of customer perceived value [Volume 5, Issue 1, 2015, Pages 183-200]
Brand Loyalty Explaining the relationship between Product attributes, Customer experience and Brand equity with Purchase intention and Brand loyalty of mobile in Ahvaz city [Volume 5, Issue 3, 2015, Pages 103-120]
Brand Loyalty Investigation of the Impact of service brand dimensions on brand loyalty in Banking Industry [Volume 5, Issue 4, 2015, Pages 119-138]
Brand Personality Investigation of the impact of political brand personality on political participation [Volume 5, Issue 2, 2015, Pages 147-162]
Brand resonance Study of the Effect of Brand Equity Drivers on University Brand Resonance (Case Study:Amir Kabir university, Sharif university, Tarbiat Modares university, Tehran university) [Volume 5, Issue 1, 2015, Pages 169-182]
Brand Satisfaction Devising a model brand loyalty in tires industry: the adjustment role of customer perceived value [Volume 5, Issue 1, 2015, Pages 183-200]
Brand superiority Study of the Effect of Brand Equity Drivers on University Brand Resonance (Case Study:Amir Kabir university, Sharif university, Tarbiat Modares university, Tehran university) [Volume 5, Issue 1, 2015, Pages 169-182]
Brand Trust Devising a model brand loyalty in tires industry: the adjustment role of customer perceived value [Volume 5, Issue 1, 2015, Pages 183-200]
Bukowitz and William's Model Identification and Ranking of Factors affecting the implementation of Knowledge Management based on TOPSIS Technique [Volume 5, Special Issue, 2015, Pages 163-174]
Business Performance Survey the Effect of Entrepreneurial Orientation on Business Performance with the Mediating Role of Innovation Capacity [Volume 5, Special Issue, 2015, Pages 133-146]
Business Performance The effect of market orientation on business performance and organizational innovation with the role of mediator (The case of study: companies manufacturing and supplying parts national Iranian south oil company in the khuzestan province) [Volume 5, Issue 4, 2015, Pages 139-162]

C

Capability of client’s servicing The Causes of the Seller Performance in Outsourcing Information Systems [Volume 5, Special Issue, 2015, Pages 45-62]
Carpet Evaluating Effectiveness of Internet-Based Advertising in Iranian Carpet Market [Volume 5, Issue 1, 2015, Pages 43-58]
Challenge the Insurance Industry Identification and screening of the challenges facing the sales network in insurance industry and solution using Fuzzy Delphi Technique [Volume 5, Special Issue, 2015, Pages 111-124]
Charity marketing attracts customers The roles of Charity marketing to attract customers in the insurance industry by explain the role of mediator variables according to customer profit and attention to the welfare of society [Volume 5, Special Issue, 2015, Pages 125-138]
Collaborative communication Investigating the Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics [Volume 5, Issue 4, 2015, Pages 53-72]
Commercialization Investigating the Effect of Environmental Factors on the Success of Academic Reproductive Companies (Case Study: the Companies of Isfahan Science & Technology Town) [Volume 5, Issue 3, 2015, Pages 87-102]
Company car Ranking Barriers to Green Supply Chain Management Using DIMATEL [Volume 5, Issue 2, 2015, Pages 1-14]
Competitive Advantage Elucidating the impact of the structural-organizational intelligence on competitive advantage: the adjustment role of competitive intelligence [Volume 5, Special Issue, 2015, Pages 65-82]
Competitive intelligence Elucidating the impact of the structural-organizational intelligence on competitive advantage: the adjustment role of competitive intelligence [Volume 5, Special Issue, 2015, Pages 65-82]
Consumer Identify factors affecting people's attitudes to advertising (Case study: Persian Gulf University, Bushehr) [Volume 5, Issue 3, 2015, Pages 69-86]
Consumer and Tehran's consumers The Impact of Boycott Intention on Purchase Decision through Consumer Decision Making Style [Volume 5, Issue 3, 2015, Pages 35-54]
Consumer and Tehran\'s consumers The Impact of Boycott Intention on Purchase Decision through Consumer Decision Making Style [Volume 5, Issue 3, 2015, Pages 35-54]
Consumer and Tehran\'s consumers The Impact of Boycott Intention on Purchase Decision through Consumer Decision Making Style [Volume 5, Issue 3, 2015, Pages 35-54]
Consumer and Tehran\'s consumers The Impact of Boycott Intention on Purchase Decision through Consumer Decision Making Style [Volume 5, Issue 3, 2015, Pages 35-54]
Consumer and Tehran\'s consumers The Impact of Boycott Intention on Purchase Decision through Consumer Decision Making Style [Volume 5, Issue 3, 2015, Pages 35-54]
Consumer Behavior A Survey in effects of reducing purchasing power on buying and consumption of detergent and cleaning products among consumers in Tehran [Volume 5, Issue 3, 2015, Pages 121-142]
Consumer Decision Making Style The Impact of Boycott Intention on Purchase Decision through Consumer Decision Making Style [Volume 5, Issue 3, 2015, Pages 35-54]
Consumer Reaction A Survey in effects of reducing purchasing power on buying and consumption of detergent and cleaning products among consumers in Tehran [Volume 5, Issue 3, 2015, Pages 121-142]
Consumers behavior Evaluating Effectiveness of Internet-Based Advertising in Iranian Carpet Market [Volume 5, Issue 1, 2015, Pages 43-58]
Creativity and Entrepreneurship The Impact of Arts Education in the Development of Creativity, Innovation and Promotion of Entrepreneurial Skills in Preschool Children [Volume 5, Special Issue, 2015, Pages 79-92]
Creativity Capacity Survey the Effect of Entrepreneurial Orientation on Business Performance with the Mediating Role of Innovation Capacity [Volume 5, Special Issue, 2015, Pages 133-146]
Customer Study the effect of intention to use online social networks on brand performance with investigating the mediating role of customer-based brand equity [Volume 5, Issue 3, 2015, Pages 55-68]
Customer The effect of customer-base reputation on brand equity [Volume 5, Issue 4, 2015, Pages 39-52]
Customer-based brand equity Study the effect of intention to use online social networks on brand performance with investigating the mediating role of customer-based brand equity [Volume 5, Issue 3, 2015, Pages 55-68]
Customer Experience Explaining the relationship between Product attributes, Customer experience and Brand equity with Purchase intention and Brand loyalty of mobile in Ahvaz city [Volume 5, Issue 3, 2015, Pages 103-120]
Customer perception Investigation of customer perception of waiting time on the phone insurance system [Volume 5, Special Issue, 2015, Pages 45-64]
Customer Relationship Management customer satisfaction, customer relationship management, Fuzzy Delphi, system dynamics. [Volume 5, Issue 3, 2015, Pages 199-218]
Customer relationship management (CRM) Studying the effect of customer relationship management on the quality dimensions of relationship, from the perspective of the Iran insurance industry customers [Volume 5, Special Issue, 2015, Pages 29-44]
Customer Satisfaction Investigating the Customer Loyalty Model in the Chain Stores of Iran [Volume 5, Issue 1, 2015, Pages 149-168]
Customer Satisfaction Developing a model of factors affecting the customer satisfaction in traditional and electronic banking [Volume 5, Issue 1, 2015, Pages 201-218]
Customer Satisfaction The effect of service convenience on word - of - mouth and repurchase intention [Volume 5, Issue 2, 2015, Pages 15-36]
Customer Satisfaction Evaluation of Factors Affecting the Value of Online Shopping Considering Price Sensitivity and Variety-Seeking of Buyers [Volume 5, Issue 2, 2015, Pages 127-146]
Customer Satisfaction customer satisfaction, customer relationship management, Fuzzy Delphi, system dynamics. [Volume 5, Issue 3, 2015, Pages 199-218]
Customer Satisfaction Internal Marketing, a strategy to gain competitive advantage in insurance companies [Volume 5, Special Issue, 2015, Pages 15-28]
Customer Satisfaction Investigation of customer perception of waiting time on the phone insurance system [Volume 5, Special Issue, 2015, Pages 45-64]
Customer Satisfaction Customer Satisf Action, Financial Performance And Shareholder Value [Volume 5, Special Issue, 2015, Pages 95-110]
Customer’s intention to switch brand the studyof the effect of varaiety seking and involvement in purchase intention on customers attitude ( customers satisfaction ,loyalty,intent toward,chenging the brand) [Volume 5, Issue 2, 2015, Pages 211-224]

D

Delphi Designing a Model for development of dry port in Iran by Delphi, Gap analyze and Fuzzy Dematel [Volume 5, Issue 4, 2015, Pages 205-230]
Delphi Technique Proposing and Testing the Model of Aligning the Marketing Information Security Policy with Strategic Information Systems Plan (Case Study: Ferdowsi University of Mashhad) [Volume 5, Issue 4, 2015, Pages 73-98]
DEMATEL Proposing and Testing the Model of Aligning the Marketing Information Security Policy with Strategic Information Systems Plan (Case Study: Ferdowsi University of Mashhad) [Volume 5, Issue 4, 2015, Pages 73-98]
DEMATEL Designing a Model for development of dry port in Iran by Delphi, Gap analyze and Fuzzy Dematel [Volume 5, Issue 4, 2015, Pages 205-230]
Detergents and Cleaning Products A Survey in effects of reducing purchasing power on buying and consumption of detergent and cleaning products among consumers in Tehran [Volume 5, Issue 3, 2015, Pages 121-142]
DIMATEL method Ranking Barriers to Green Supply Chain Management Using DIMATEL [Volume 5, Issue 2, 2015, Pages 1-14]
D retailer An Analysis Credit Rating Factors of Steel Distributors from Customer Perspective in Iran's Market [Volume 5, Issue 4, 2015, Pages 21-38]
Dry port Designing a Model for development of dry port in Iran by Delphi, Gap analyze and Fuzzy Dematel [Volume 5, Issue 4, 2015, Pages 205-230]

E

E-Banking Designing a Fuzzy Expert System For Measuring E-Banking Service Quality [Volume 5, Issue 1, 2015, Pages 59-88]
E-commerce Explanation and evaluation of the status of e-commerce websites in National Iranian Gas Company using structural equation modeling [Volume 5, Issue 2, 2015, Pages 199-210]
Economic Value Designing Conseptual Model of Value Creation Entrepreneurship (Wave IV) [Volume 5, Special Issue, 2015, Pages 19-30]
Education The Impact of Arts Education in the Development of Creativity, Innovation and Promotion of Entrepreneurial Skills in Preschool Children [Volume 5, Special Issue, 2015, Pages 79-92]
Effecting Factors on Consumer Behavior A Survey in effects of reducing purchasing power on buying and consumption of detergent and cleaning products among consumers in Tehran [Volume 5, Issue 3, 2015, Pages 121-142]
Effect of Arts Training The Impact of Arts Education in the Development of Creativity, Innovation and Promotion of Entrepreneurial Skills in Preschool Children [Volume 5, Special Issue, 2015, Pages 79-92]
Electronic exchange Evaluation of Experimental Findings of Implementation of Electronic Insurance in Developed Countries and Obstacles to the Development of This Industry in Insurance Companies in Iran [Volume 5, Special Issue, 2015, Pages 147-162]
Electronic Insurance Identifiying components of electronic insurance development in iran: a mixed approach [Volume 5, Special Issue, 2015, Pages 83-94]
Electronic Insurance Evaluation of Experimental Findings of Implementation of Electronic Insurance in Developed Countries and Obstacles to the Development of This Industry in Insurance Companies in Iran [Volume 5, Special Issue, 2015, Pages 147-162]
Electronic Marketing The Feasibility of Implementing Electronic Marketing in The Fars Province Handmade Carpet Market [Volume 5, Issue 1, 2015, Pages 1-20]
Electronic Service Quality Developing a model of factors affecting the customer satisfaction in traditional and electronic banking [Volume 5, Issue 1, 2015, Pages 201-218]
Entrepreneurial Marketing Studying the Relationship Between Entrepreneurial Marketing Mix and Organizational Learning in Isfahan Gas Company [Volume 5, Issue 2, 2015, Pages 73-86]
Entrepreneurial marketing mix Studying the Relationship Between Entrepreneurial Marketing Mix and Organizational Learning in Isfahan Gas Company [Volume 5, Issue 2, 2015, Pages 73-86]
Entrepreneurial Orientation Survey the Effect of Entrepreneurial Orientation on Business Performance with the Mediating Role of Innovation Capacity [Volume 5, Special Issue, 2015, Pages 133-146]
Entrepreneurial value creation Designing Conseptual Model of Value Creation Entrepreneurship (Wave IV) [Volume 5, Special Issue, 2015, Pages 19-30]
Entrepreneurs Identify and Rank the Factors Affecting the Development of the Export Business in International Markets [Volume 5, Special Issue, 2015, Pages 111-122]
Entrepreneurship Designing Conseptual Model of Value Creation Entrepreneurship (Wave IV) [Volume 5, Special Issue, 2015, Pages 19-30]
E-service quality measurement models Designing a Fuzzy Expert System For Measuring E-Banking Service Quality [Volume 5, Issue 1, 2015, Pages 59-88]
Evaluation of Distributor Credit An Analysis Credit Rating Factors of Steel Distributors from Customer Perspective in Iran's Market [Volume 5, Issue 4, 2015, Pages 21-38]
Expert System Designing a Fuzzy Expert System For Measuring E-Banking Service Quality [Volume 5, Issue 1, 2015, Pages 59-88]
Export Prioritize the Factors in the Evaluation of Exporter Based on strategic flexibility by Using FANP [Volume 5, Issue 2, 2015, Pages 37-52]
Export development Identify and Rank the Factors Affecting the Development of the Export Business in International Markets [Volume 5, Special Issue, 2015, Pages 111-122]
Expression Investigating effects of self-esteem, self-expression and product hedonism on brand love and brand jealousy and their consequences [Volume 5, Issue 4, 2015, Pages 1-20]

F

FANP Prioritize the Factors in the Evaluation of Exporter Based on strategic flexibility by Using FANP [Volume 5, Issue 2, 2015, Pages 37-52]
Feasibility The Feasibility of Implementing Electronic Marketing in The Fars Province Handmade Carpet Market [Volume 5, Issue 1, 2015, Pages 1-20]
Fuzzy AHP Identifiying components of electronic insurance development in iran: a mixed approach [Volume 5, Special Issue, 2015, Pages 83-94]
Fuzzy Clustering Ranking of Consultant Companies Applicant by Fuzzy MADM and Fuzzy Clustering [Volume 5, Special Issue, 2015, Pages 93-110]
Fuzzy Delphi technique Identification and screening of the challenges facing the sales network in insurance industry and solution using Fuzzy Delphi Technique [Volume 5, Special Issue, 2015, Pages 111-124]
Fuzzy Inference System Designing a Fuzzy Expert System For Measuring E-Banking Service Quality [Volume 5, Issue 1, 2015, Pages 59-88]
Fuzzy multiple attribute decision making (MADM) Ranking of Consultant Companies Applicant by Fuzzy MADM and Fuzzy Clustering [Volume 5, Special Issue, 2015, Pages 93-110]

G

Green supply chain management Ranking Barriers to Green Supply Chain Management Using DIMATEL [Volume 5, Issue 2, 2015, Pages 1-14]

H

Handmade Carpet The Feasibility of Implementing Electronic Marketing in The Fars Province Handmade Carpet Market [Volume 5, Issue 1, 2015, Pages 1-20]
Hinterland Designing a Model for development of dry port in Iran by Delphi, Gap analyze and Fuzzy Dematel [Volume 5, Issue 4, 2015, Pages 205-230]
Household Purchasing Power A Survey in effects of reducing purchasing power on buying and consumption of detergent and cleaning products among consumers in Tehran [Volume 5, Issue 3, 2015, Pages 121-142]
Hybrid methods Applying new hybrid method of analytical hierarchy process, Monte Carlo Simulation and PROMETHEE to prioritize and selecting appropriate target market [Volume 5, Issue 1, 2015, Pages 89-106]

I

Identifying and Screening Identification and screening of the challenges facing the sales network in insurance industry and solution using Fuzzy Delphi Technique [Volume 5, Special Issue, 2015, Pages 111-124]
Implementation The Feasibility of Implementing Electronic Marketing in The Fars Province Handmade Carpet Market [Volume 5, Issue 1, 2015, Pages 1-20]
Information security policy Proposing and Testing the Model of Aligning the Marketing Information Security Policy with Strategic Information Systems Plan (Case Study: Ferdowsi University of Mashhad) [Volume 5, Issue 4, 2015, Pages 73-98]
Information system The Causes of the Seller Performance in Outsourcing Information Systems [Volume 5, Special Issue, 2015, Pages 45-62]
Innovation Capacity Survey the Effect of Entrepreneurial Orientation on Business Performance with the Mediating Role of Innovation Capacity [Volume 5, Special Issue, 2015, Pages 133-146]
Innovation in insurance The Effect of Three Ramifications Model (3C) on Innovation in The Insurance Companies [Volume 5, Special Issue, 2015, Pages 1-18]
Insurance Internal Marketing, a strategy to gain competitive advantage in insurance companies [Volume 5, Special Issue, 2015, Pages 15-28]
Insurance The roles of Charity marketing to attract customers in the insurance industry by explain the role of mediator variables according to customer profit and attention to the welfare of society [Volume 5, Special Issue, 2015, Pages 125-138]
Intelligence The Relationship Between the Excitement and Spiritual Intelligence in Students of Natanz Payam Noor University [Volume 5, Special Issue, 2015, Pages 123-132]
Intermodal Transport Designing a Model for development of dry port in Iran by Delphi, Gap analyze and Fuzzy Dematel [Volume 5, Issue 4, 2015, Pages 205-230]
Internal marketing Internal Marketing, a strategy to gain competitive advantage in insurance companies [Volume 5, Special Issue, 2015, Pages 15-28]
International markets Identify and Rank the Factors Affecting the Development of the Export Business in International Markets [Volume 5, Special Issue, 2015, Pages 111-122]
Internet Service Modeling Customer Loyalty by System Dynamics Methodology (Case Study: Internet Service Provider Company) [Volume 5, Issue 4, 2015, Pages 185-204]
Interval Logic Determining Optimum Pattern of E-Banking Services Development with the Purpose of Increasing of Customers Satisfaction [Volume 5, Issue 2, 2015, Pages 185-198]
Iran Explanation and evaluation of the status of e-commerce websites in National Iranian Gas Company using structural equation modeling [Volume 5, Issue 2, 2015, Pages 199-210]
Iran carpet market Evaluating Effectiveness of Internet-Based Advertising in Iranian Carpet Market [Volume 5, Issue 1, 2015, Pages 43-58]

K

Kaleh Company Prioritizing Effective Factors on Kaleh Company Customer Loyalty [Volume 5, Issue 1, 2015, Pages 219-234]
Keywords: E-advertising Evaluating Effectiveness of Internet-Based Advertising in Iranian Carpet Market [Volume 5, Issue 1, 2015, Pages 43-58]
Knowledge management Identification and Ranking of Factors affecting the implementation of Knowledge Management based on TOPSIS Technique [Volume 5, Special Issue, 2015, Pages 163-174]

L

Learning about client The Causes of the Seller Performance in Outsourcing Information Systems [Volume 5, Special Issue, 2015, Pages 45-62]
Logistics Ranking Barriers to Green Supply Chain Management Using DIMATEL [Volume 5, Issue 2, 2015, Pages 1-14]
Loyalty Investigation antecedents and consequences of price fairness based on attritional theory. [Volume 5, Issue 2, 2015, Pages 109-126]

M

Male and Female School of Mobtaker Novin The Impact of Arts Education in the Development of Creativity, Innovation and Promotion of Entrepreneurial Skills in Preschool Children [Volume 5, Special Issue, 2015, Pages 79-92]
Market Investigating the Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics [Volume 5, Issue 4, 2015, Pages 53-72]
Marketing Identify factors affecting people's attitudes to advertising (Case study: Persian Gulf University, Bushehr) [Volume 5, Issue 3, 2015, Pages 69-86]
Marketing Factors affecting the image inferred from tourism destinations of Islamic Republic of Iran in the international arena [Volume 5, Special Issue, 2015, Pages 31-44]
Marketingcapability Investigating the Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics [Volume 5, Issue 4, 2015, Pages 53-72]
Marketing information Proposing and Testing the Model of Aligning the Marketing Information Security Policy with Strategic Information Systems Plan (Case Study: Ferdowsi University of Mashhad) [Volume 5, Issue 4, 2015, Pages 73-98]
Market-linkingcapability Investigating the Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics [Volume 5, Issue 4, 2015, Pages 53-72]
Market Orientation The effect of market orientation on business performance and organizational innovation with the role of mediator (The case of study: companies manufacturing and supplying parts national Iranian south oil company in the khuzestan province) [Volume 5, Issue 4, 2015, Pages 139-162]
Market segmentation Green consumers segmentation using lifestyle variables [Volume 5, Issue 4, 2015, Pages 163-184]
Mobarake Steel Company customer satisfaction, customer relationship management, Fuzzy Delphi, system dynamics. [Volume 5, Issue 3, 2015, Pages 199-218]
Mobile Handset Market The Study of Polarizing Brands in Iran Mobile Handset Market [Volume 5, Issue 3, 2015, Pages 183-198]
Monte Carlo simulation Applying new hybrid method of analytical hierarchy process, Monte Carlo Simulation and PROMETHEE to prioritize and selecting appropriate target market [Volume 5, Issue 1, 2015, Pages 89-106]
Mouth Evaluation of Factors Affecting the Value of Online Shopping Considering Price Sensitivity and Variety-Seeking of Buyers [Volume 5, Issue 2, 2015, Pages 127-146]
Multiple Attribute Decision Making Determining Optimum Pattern of E-Banking Services Development with the Purpose of Increasing of Customers Satisfaction [Volume 5, Issue 2, 2015, Pages 185-198]

N

Nature barriers Evaluation of Experimental Findings of Implementation of Electronic Insurance in Developed Countries and Obstacles to the Development of This Industry in Insurance Companies in Iran [Volume 5, Special Issue, 2015, Pages 147-162]

O

OLS method Estimation of life insurance demand function in Iran [Volume 5, Special Issue, 2015, Pages 1-14]
Online impulsive buying The influence of consumers' beliefs on their impulse buying in an online environment [Volume 5, Issue 3, 2015, Pages 21-34]
Organizational Learning Studying the Relationship Between Entrepreneurial Marketing Mix and Organizational Learning in Isfahan Gas Company [Volume 5, Issue 2, 2015, Pages 73-86]
Organizational Performance Internal Marketing, a strategy to gain competitive advantage in insurance companies [Volume 5, Special Issue, 2015, Pages 15-28]
Organization Innovation The effect of market orientation on business performance and organizational innovation with the role of mediator (The case of study: companies manufacturing and supplying parts national Iranian south oil company in the khuzestan province) [Volume 5, Issue 4, 2015, Pages 139-162]
Outsourcing The Causes of the Seller Performance in Outsourcing Information Systems [Volume 5, Special Issue, 2015, Pages 45-62]

P

Partial Least Squares Developing a model of factors affecting the customer satisfaction in traditional and electronic banking [Volume 5, Issue 1, 2015, Pages 201-218]
Phenomenology Understanding the content of the psychological contract types in the context of relationship marketing and determining their dominance [Volume 5, Issue 2, 2015, Pages 87-108]
Polarizing Brands The Study of Polarizing Brands in Iran Mobile Handset Market [Volume 5, Issue 3, 2015, Pages 183-198]
Political Participation Investigation of the impact of political brand personality on political participation [Volume 5, Issue 2, 2015, Pages 147-162]
Prioritizing- Customer Loyalty- Kaleh Company Prioritizing Effective Factors on Kaleh Company Customer Loyalty [Volume 5, Issue 1, 2015, Pages 219-234]
Product Quality Identify and Rank the Factors Affecting the Development of the Export Business in International Markets [Volume 5, Special Issue, 2015, Pages 111-122]
PROMETHEE Applying new hybrid method of analytical hierarchy process, Monte Carlo Simulation and PROMETHEE to prioritize and selecting appropriate target market [Volume 5, Issue 1, 2015, Pages 89-106]
Psychological contract Understanding the content of the psychological contract types in the context of relationship marketing and determining their dominance [Volume 5, Issue 2, 2015, Pages 87-108]
Purchase decision involvement the studyof the effect of varaiety seking and involvement in purchase intention on customers attitude ( customers satisfaction ,loyalty,intent toward,chenging the brand) [Volume 5, Issue 2, 2015, Pages 211-224]
Purchase Intention Influence of store image on purchase intention: The moderating role of trust and perceived risk [Volume 5, Issue 2, 2015, Pages 53-72]
Purchase Intention Investigating the effect of aesthetic aspect of packaging and its dimensions on purchase intention through packaging preference [Volume 5, Issue 2, 2015, Pages 163-184]
Purchase Intention Explaining the relationship between Product attributes, Customer experience and Brand equity with Purchase intention and Brand loyalty of mobile in Ahvaz city [Volume 5, Issue 3, 2015, Pages 103-120]

R

Relational performance Investigating the Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics [Volume 5, Issue 4, 2015, Pages 53-72]
Relationship marketing tactics Investigating effects of relationship marketing tactics on customer satisfaction and loyalty(Iran Insurance Company) [Volume 5, Issue 1, 2015, Pages 129-148]
Relationship quality Studying the effect of customer relationship management on the quality dimensions of relationship, from the perspective of the Iran insurance industry customers [Volume 5, Special Issue, 2015, Pages 29-44]
Reproductive Company Investigating the Effect of Environmental Factors on the Success of Academic Reproductive Companies (Case Study: the Companies of Isfahan Science & Technology Town) [Volume 5, Issue 3, 2015, Pages 87-102]
Retailer Associations Analysis of Retailer Equity Based on Selected Store Image Dimensions (Case Study: Refah, CityCenter (HyperStar) & Kowsar stores) [Volume 5, Issue 3, 2015, Pages 143-160]
Retailer Awareness Analysis of Retailer Equity Based on Selected Store Image Dimensions (Case Study: Refah, CityCenter (HyperStar) & Kowsar stores) [Volume 5, Issue 3, 2015, Pages 143-160]
Retailer Equity Analysis of Retailer Equity Based on Selected Store Image Dimensions (Case Study: Refah, CityCenter (HyperStar) & Kowsar stores) [Volume 5, Issue 3, 2015, Pages 143-160]
Retailer Loyalty Analysis of Retailer Equity Based on Selected Store Image Dimensions (Case Study: Refah, CityCenter (HyperStar) & Kowsar stores) [Volume 5, Issue 3, 2015, Pages 143-160]
Retailer Perceived Quality Analysis of Retailer Equity Based on Selected Store Image Dimensions (Case Study: Refah, CityCenter (HyperStar) & Kowsar stores) [Volume 5, Issue 3, 2015, Pages 143-160]

S

Sales Network Identification and screening of the challenges facing the sales network in insurance industry and solution using Fuzzy Delphi Technique [Volume 5, Special Issue, 2015, Pages 111-124]
Satisfaction Investigating effects of relationship marketing tactics on customer satisfaction and loyalty(Iran Insurance Company) [Volume 5, Issue 1, 2015, Pages 129-148]
Science & Investigating the Effect of Environmental Factors on the Success of Academic Reproductive Companies (Case Study: the Companies of Isfahan Science & Technology Town) [Volume 5, Issue 3, 2015, Pages 87-102]
Science &amp Investigating the Effect of Environmental Factors on the Success of Academic Reproductive Companies (Case Study: the Companies of Isfahan Science & Technology Town) [Volume 5, Issue 3, 2015, Pages 87-102]
Service branding Investigation of the Impact of service brand dimensions on brand loyalty in Banking Industry [Volume 5, Issue 4, 2015, Pages 119-138]
Service quality Designing a Fuzzy Expert System For Measuring E-Banking Service Quality [Volume 5, Issue 1, 2015, Pages 59-88]
Shareholder value Customer Satisf Action, Financial Performance And Shareholder Value [Volume 5, Special Issue, 2015, Pages 95-110]
Simulation Modeling Customer Loyalty by System Dynamics Methodology (Case Study: Internet Service Provider Company) [Volume 5, Issue 4, 2015, Pages 185-204]
Sociological value Designing Conseptual Model of Value Creation Entrepreneurship (Wave IV) [Volume 5, Special Issue, 2015, Pages 19-30]
Steel Industry An Analysis Credit Rating Factors of Steel Distributors from Customer Perspective in Iran's Market [Volume 5, Issue 4, 2015, Pages 21-38]
Store image Influence of store image on purchase intention: The moderating role of trust and perceived risk [Volume 5, Issue 2, 2015, Pages 53-72]
Store image Analysis of Retailer Equity Based on Selected Store Image Dimensions (Case Study: Refah, CityCenter (HyperStar) & Kowsar stores) [Volume 5, Issue 3, 2015, Pages 143-160]
Strategic information systems plan Proposing and Testing the Model of Aligning the Marketing Information Security Policy with Strategic Information Systems Plan (Case Study: Ferdowsi University of Mashhad) [Volume 5, Issue 4, 2015, Pages 73-98]
Structural branch The Effect of Three Ramifications Model (3C) on Innovation in The Insurance Companies [Volume 5, Special Issue, 2015, Pages 1-18]
Structural Equation Investigating effects of relationship marketing tactics on customer satisfaction and loyalty(Iran Insurance Company) [Volume 5, Issue 1, 2015, Pages 129-148]
Structural Equation Modeling Developing a model of factors affecting the customer satisfaction in traditional and electronic banking [Volume 5, Issue 1, 2015, Pages 201-218]
Structural-organizational intelligence Elucidating the impact of the structural-organizational intelligence on competitive advantage: the adjustment role of competitive intelligence [Volume 5, Special Issue, 2015, Pages 65-82]
System Dynamics customer satisfaction, customer relationship management, Fuzzy Delphi, system dynamics. [Volume 5, Issue 3, 2015, Pages 199-218]
System Dynamics Modeling Customer Loyalty by System Dynamics Methodology (Case Study: Internet Service Provider Company) [Volume 5, Issue 4, 2015, Pages 185-204]

T

Target selection Applying new hybrid method of analytical hierarchy process, Monte Carlo Simulation and PROMETHEE to prioritize and selecting appropriate target market [Volume 5, Issue 1, 2015, Pages 89-106]
Technology Town Investigating the Effect of Environmental Factors on the Success of Academic Reproductive Companies (Case Study: the Companies of Isfahan Science & Technology Town) [Volume 5, Issue 3, 2015, Pages 87-102]
Technology Town Investigating the Effect of Environmental Factors on the Success of Academic Reproductive Companies (Case Study: the Companies of Isfahan Science & Technology Town) [Volume 5, Issue 3, 2015, Pages 87-102]
The insured Evaluation of Experimental Findings of Implementation of Electronic Insurance in Developed Countries and Obstacles to the Development of This Industry in Insurance Companies in Iran [Volume 5, Special Issue, 2015, Pages 147-162]
The insurer Evaluation of Experimental Findings of Implementation of Electronic Insurance in Developed Countries and Obstacles to the Development of This Industry in Insurance Companies in Iran [Volume 5, Special Issue, 2015, Pages 147-162]
TOPSIS Identification and Ranking of Factors affecting the implementation of Knowledge Management based on TOPSIS Technique [Volume 5, Special Issue, 2015, Pages 163-174]
Tourism Factors affecting the image inferred from tourism destinations of Islamic Republic of Iran in the international arena [Volume 5, Special Issue, 2015, Pages 31-44]
Tourism Destination Image Factors affecting the image inferred from tourism destinations of Islamic Republic of Iran in the international arena [Volume 5, Special Issue, 2015, Pages 31-44]
Tourism Marketing Factors affecting the image inferred from tourism destinations of Islamic Republic of Iran in the international arena [Volume 5, Special Issue, 2015, Pages 31-44]
Trust Influence of store image on purchase intention: The moderating role of trust and perceived risk [Volume 5, Issue 2, 2015, Pages 53-72]
Trust The Causes of the Seller Performance in Outsourcing Information Systems [Volume 5, Special Issue, 2015, Pages 45-62]

U

University Investigating the Effect of Environmental Factors on the Success of Academic Reproductive Companies (Case Study: the Companies of Isfahan Science & Technology Town) [Volume 5, Issue 3, 2015, Pages 87-102]

V

Variety the studyof the effect of varaiety seking and involvement in purchase intention on customers attitude ( customers satisfaction ,loyalty,intent toward,chenging the brand) [Volume 5, Issue 2, 2015, Pages 211-224]
Variety-seeking orientation the studyof the effect of varaiety seking and involvement in purchase intention on customers attitude ( customers satisfaction ,loyalty,intent toward,chenging the brand) [Volume 5, Issue 2, 2015, Pages 211-224]
VIKOR Determining Optimum Pattern of E-Banking Services Development with the Purpose of Increasing of Customers Satisfaction [Volume 5, Issue 2, 2015, Pages 185-198]
Visual The Impact of Arts Education in the Development of Creativity, Innovation and Promotion of Entrepreneurial Skills in Preschool Children [Volume 5, Special Issue, 2015, Pages 79-92]
Visual-functional The Impact of Arts Education in the Development of Creativity, Innovation and Promotion of Entrepreneurial Skills in Preschool Children [Volume 5, Special Issue, 2015, Pages 79-92]

W

Willingness to Pay Investigation antecedents and consequences of price fairness based on attritional theory. [Volume 5, Issue 2, 2015, Pages 109-126]
Word-of-Mouth Evaluation of Factors Affecting the Value of Online Shopping Considering Price Sensitivity and Variety-Seeking of Buyers [Volume 5, Issue 2, 2015, Pages 127-146]