New Marketing Research Journal

Keyword Index

A

Adoption SMS advertisements' adoption among Tehran mobile users [Volume 4, Issue 4, 2014, Pages 47-64]
Advertising The effect of Advertising on the Profitability of Iranian Textiles [Volume 4, Issue 2, 2014, Pages 155-172]
Advertising Experimental assessing of synergy in marketing [Volume 4, Issue 4, 2014, Pages 105-124]
Affective Image Perceived Image of a Country and Its Influence on Tourist's Intention [Volume 4, Issue 3, 2014, Pages 133-148]
Affective trust Analysis of impact Cognitive and affective trust between Interactions buyers and sellers (a case study Companies in Iranian Industry Food Ingredients) [Volume 4, Issue 4, 2014, Pages 167-182]
AHP Prioritization governmental insurance company according to BSC procedure by AHP group technique [Volume 4, Issue 3, 2014, Pages 25-36]
Ali Qapu Importance- Performance Analysis of Irans Historical Sites' Features from Foreign Tourists View Point ( Case Study Ali Qapu And Jame Mosque of Isfahan) [Volume 4, Issue 4, 2014, Pages 85-104]
Attitudes towards Halal Certification Halal foods: Examining the Factors affecting the consumers intention to purchase in Europe [Volume 4, Issue 1, 2014, Pages 92-73]
Attitude toward advertising Empirical Investigating of Creative Advertising Effects on Purchase Intention: Mediating Role of Attitude toward Ad and Attitude Toward Brand [Volume 4, Issue 4, 2014, Pages 181-194]
Attitude toward Brand Empirical Investigating of Creative Advertising Effects on Purchase Intention: Mediating Role of Attitude toward Ad and Attitude Toward Brand [Volume 4, Issue 4, 2014, Pages 181-194]
Attitude toward Brand Experimental assessing of synergy in marketing [Volume 4, Issue 4, 2014, Pages 105-124]
Attitude towards Mobile Advertising Personal drivers and factors influencing the attitude toward mobile advertising: A Study on Mobile phone users [Volume 4, Issue 1, 2014, Pages 20-1]
Automobile Industry Designing Knowledge Applying & Creating Organizational Culture Model (Case study: Automobile Industry) [Volume 4, Issue 3, 2014, Pages 173-190]

B

Banking System E-money Laundering Prevention [Volume 4, Special Issue, 2014, Pages 29-38]
Banks Using Internal Auditing in E-Banks and E-Credit Financial Institutes [Volume 4, Special Issue, 2014, Pages 39-44]
Bank Teller Effect of Selling Skills on Bank Teller Sales Performance [Volume 4, Issue 4, 2014, Pages 43-56]
Behavioral Intention The Effect of Cognitive Absorption and websites features on Satisfaction and User Continuous Usage of the Social Network (case study: Facebook) [Volume 4, Issue 2, 2014, Pages 95-110]
Big and little companies A review of effective factors on little and big companies operation regarding to transportation and the skills of marketingand identifying the best variables for their distinctive [Volume 4, Issue 2, 2014, Pages 55-76]
Boof Chain Restaurant Evaluation of factors affecting customer satisfaction in the restaurant industry. Case study: Boof restaurant chain [Volume 4, Issue 3, 2014, Pages 75-88]
Brand Effect of green marketing mix elements on customers loyalty to brand Naghsh e Jahan Sugar co. [Volume 4, Issue 2, 2014, Pages 111-124]
Brand distinctiveness Investigating the impact of brand distinctiveness and prestige on customer brand loyalty through customer-brand identification (Case of: Customers of Toyota dealers) [Volume 4, Issue 3, 2014, Pages 1-16]
Brand Equity The Investigation of Model of Consumers Responses to Brand Equity Based on Marketing Mix Efforts, Corporate Image and Brand Equity Relation (case stady : Butane Campany) [Volume 4, Issue 1, 2014, Pages 42-21]
Brand Equity the effect of external knowledge on brand equity [Volume 4, Issue 2, 2014, Pages 1-22]
Brand Equity Service Quality Roles in Create Brand Preference and Purchase Intention in Banking Services Industry [Volume 4, Issue 4, 2014, Pages 1-20]
Brand Extension Investigating The Impact of Brand Extension Success Drivers on Consumersâ Behaviour [Volume 4, Issue 4, 2014, Pages 167-180]
Brand Loyalty Identify and examine the factors affecting brand loyalty: brand mobile phones Study [Volume 4, Issue 3, 2014, Pages 17-38]
Brand Loyalty Investigating the impact of brand distinctiveness and prestige on customer brand loyalty through customer-brand identification (Case of: Customers of Toyota dealers) [Volume 4, Issue 3, 2014, Pages 1-16]
Brand Preference Service Quality Roles in Create Brand Preference and Purchase Intention in Banking Services Industry [Volume 4, Issue 4, 2014, Pages 1-20]
Brand Prestige Investigating the impact of brand distinctiveness and prestige on customer brand loyalty through customer-brand identification (Case of: Customers of Toyota dealers) [Volume 4, Issue 3, 2014, Pages 1-16]
Brand Trust Halal foods: Examining the Factors affecting the consumers intention to purchase in Europe [Volume 4, Issue 1, 2014, Pages 92-73]
BSC Prioritization governmental insurance company according to BSC procedure by AHP group technique [Volume 4, Issue 3, 2014, Pages 25-36]
Business Intelligence systems Investigating the Effect of Technological, Organization, Process and Business Factors on Successful Implementing Business Intelligence System in Internet Serves Provider Companies ( Case Study:Shatel Co. ) [Volume 4, Issue 4, 2014, Pages 143-166]
Business Process Reengineering Identify and prioritize effective business process re-engineering factors on organizational agility: case study of Ports & Maritime Organization [Volume 4, Issue 3, 2014, Pages 37-60]
Buyer Extra Role Behaviors Investigating the Effect of Social Stimulants of Store Atmosphere on Buyer Extra-role Behavior A Study of Refah Chain Stores)) [Volume 4, Issue 2, 2014, Pages 191-208]

C

Chain Stores Investigating the Effect of Social Stimulants of Store Atmosphere on Buyer Extra-role Behavior A Study of Refah Chain Stores)) [Volume 4, Issue 2, 2014, Pages 191-208]
Cheque Trust in E-Cheque in Electronic Payments [Volume 4, Special Issue, 2014, Pages 19-28]
Cognitive Absorption The Effect of Cognitive Absorption and websites features on Satisfaction and User Continuous Usage of the Social Network (case study: Facebook) [Volume 4, Issue 2, 2014, Pages 95-110]
Cognitive Image Perceived Image of a Country and Its Influence on Tourist's Intention [Volume 4, Issue 3, 2014, Pages 133-148]
Cognitive trust Analysis of impact Cognitive and affective trust between Interactions buyers and sellers (a case study Companies in Iranian Industry Food Ingredients) [Volume 4, Issue 4, 2014, Pages 167-182]
Compensation The study Influence Internal aspects of compensation strategies on the Development Innovation staff Agricultural Bank Chahrmahal & Bakhtiari Province Using Robbins & DeCenzo Model [Volume 4, Issue 3, 2014, Pages 1-24]
Competitive Advantage Survey the effect of strategic human resource management on the financial performance of companies in Tehran Stock [Volume 4, Issue 3, 2014, Pages 119-144]
Competitive Advantage Investigating the impact of marketing intelligence on competitive advantage in SMEs [Volume 4, Issue 4, 2014, Pages 25-46]
Competitive Atmosphere Effect of Selling Skills on Bank Teller Sales Performance [Volume 4, Issue 4, 2014, Pages 43-56]
Competitive intelligence The impact of aspects of organizational learning on competitive intelligence in knowledge-based enterprises [Volume 4, Issue 4, 2014, Pages 57-70]
Competitive Strategy Development of SPACE Matrix with Fuzzy Delphi Analytical Hierarchy Process to determine the strategic position of the business Case study in Iran UPVC industry [Volume 4, Issue 3, 2014, Pages 55-74]
Competitor intelligence The impact of aspects of organizational learning on competitive intelligence in knowledge-based enterprises [Volume 4, Issue 4, 2014, Pages 57-70]
Competitor Orientation The effect of market orientation on performance efficiency of the hotel industry [Volume 4, Issue 4, 2014, Pages 141-166]
Consumer Phenomenology in Consumer Research [Volume 4, Issue 3, 2014, Pages 107-132]
Consumer Behavior Review and identify customers' purchase decision making styles in chain stores [Volume 4, Issue 2, 2014, Pages 141-154]
Consumer Behavior Evaluating Effective Factors on Impulse Buying at Chain Store in Mashhad:(Case Study: Poruma Chain Store) [Volume 4, Issue 4, 2014, Pages 71-84]
Consumer behavior؛ purchase decision making styles؛ Sprols & Review and identify customers' purchase decision making styles in chain stores [Volume 4, Issue 2, 2014, Pages 141-154]
Consumer behaviour Investigating The Impact of Brand Extension Success Drivers on Consumersâ Behaviour [Volume 4, Issue 4, 2014, Pages 167-180]
Consumer Purchase Intention The Influence external signals on perceived quality and purchase intention products of high involvement (case study: Laptop) [Volume 4, Issue 2, 2014, Pages 209-226]
Consumer rights INVESTIGATION THE ROLE OF MOBILE USERâS GENDER ON ACCEPTANCE OF PERMISSION BASE MOBILE MARKETING ON IRANIAN MOBILE USERS AND CONSUMER RIGHTS PROTECTION GUIDELINES [Volume 4, Issue 4, 2014, Pages 65-100]
Consumers Responses The Investigation of Model of Consumers Responses to Brand Equity Based on Marketing Mix Efforts, Corporate Image and Brand Equity Relation (case stady : Butane Campany) [Volume 4, Issue 1, 2014, Pages 42-21]
Corporate governance The Relation between Corporate Governance and Corporate Stock Value in Financial industries of TSE [Volume 4, Issue 3, 2014, Pages 97-118]
Cost Leadership Strategy The Investigation of Mediating Role of Market Orientation and Intrapreneurship Behavior in Relationship between Business Strategy and Organizational Performance [Volume 4, Issue 4, 2014, Pages 207-234]
Creating Organizational Culture Designing Knowledge Applying & Creating Organizational Culture Model (Case study: Automobile Industry) [Volume 4, Issue 3, 2014, Pages 173-190]
Creation Customer Value Co-creation Behavior and its influence on Customerization Capability [Volume 4, Issue 3, 2014, Pages 89-106]
Credit Using Internal Auditing in E-Banks and E-Credit Financial Institutes [Volume 4, Special Issue, 2014, Pages 39-44]
Cultural distance Analysis of impact Cognitive and affective trust between Interactions buyers and sellers (a case study Companies in Iranian Industry Food Ingredients) [Volume 4, Issue 4, 2014, Pages 167-182]
Culture Cross-Cultural Time Sensitivity in a Bilateral E-Negotiation System [Volume 4, Special Issue, 2014, Pages 55-68]
Customer Halal foods: Examining the Factors affecting the consumers intention to purchase in Europe [Volume 4, Issue 1, 2014, Pages 92-73]
Customer Investigating the impact of brand distinctiveness and prestige on customer brand loyalty through customer-brand identification (Case of: Customers of Toyota dealers) [Volume 4, Issue 3, 2014, Pages 1-16]
Customer agility Survey achievement of customer agility based on mass customization strategy [Volume 4, Issue 3, 2014, Pages 39-54]
Customer-based brand equity Halal foods: Examining the Factors affecting the consumers intention to purchase in Europe [Volume 4, Issue 1, 2014, Pages 92-73]
Customer-brand identification Investigating the impact of brand distinctiveness and prestige on customer brand loyalty through customer-brand identification (Case of: Customers of Toyota dealers) [Volume 4, Issue 3, 2014, Pages 1-16]
Customer Relationship Management The comparison of organization's performance on Customer Relationship Management (CRM) implementation using an integrative approach of Fuzzy ANP and DEMATEL [Volume 4, Issue 4, 2014, Pages 195-212]
Customer Satisfaction Modeling the Effects of Desirable Image of Organization on Consumers in Service Sector [Volume 4, Issue 2, 2014, Pages 125-140]
Customer Satisfaction The impact of employees' emotional conditions on customer satisfaction and loyalty with the mediating role of rapport (Case study: travelers of Hashemi Nezhad airport of Mashhad who use customs [Volume 4, Issue 4, 2014, Pages 235-258]
Customer Satisfaction Evaluation of factors affecting customer satisfaction in the restaurant industry. Case study: Boof restaurant chain [Volume 4, Issue 3, 2014, Pages 75-88]

D

DEMATEL Identify and prioritize effective business process re-engineering factors on organizational agility: case study of Ports & Maritime Organization [Volume 4, Issue 3, 2014, Pages 37-60]
Demographic characteristics Investigating the impact of psychological characteristics and demographic characteristics on the purchase intention. [Volume 4, Issue 3, 2014, Pages 161-188]
Destination Marketing Perceived Image of a Country and Its Influence on Tourist's Intention [Volume 4, Issue 3, 2014, Pages 133-148]
Differentiation Strategy The Investigation of Mediating Role of Market Orientation and Intrapreneurship Behavior in Relationship between Business Strategy and Organizational Performance [Volume 4, Issue 4, 2014, Pages 207-234]
Dirty Money E-money Laundering Prevention [Volume 4, Special Issue, 2014, Pages 29-38]
Documentation Documentation of Customer Management Processes: Regards for MSCs Performance [Volume 4, Issue 1, 2014, Pages 58-43]
Dystechnia Dystechnia: technology deficient model and suggestions for entrepreneurship [Volume 4, Issue 3, 2014, Pages 191-210]

E

E-Banking E-money Laundering Prevention [Volume 4, Special Issue, 2014, Pages 29-38]
E-Banking E-recruitment in Iranian Bank and insurance industry [Volume 4, Special Issue, 2014, Pages 69-78]
E-Banks Using Internal Auditing in E-Banks and E-Credit Financial Institutes [Volume 4, Special Issue, 2014, Pages 39-44]
EC Adoption Designing a Pattern which Describes Factors influencing Success of E-Insurance in Iranâs Insurance industry: An Integrated View to Technology Acceptance by Policy Holders and Insurersâ E-Readiness [Volume 4, Issue 2, 2014, Pages 77-94]
E-Cheque Trust in E-Cheque in Electronic Payments [Volume 4, Special Issue, 2014, Pages 19-28]
E-commerce Trust in E-Cheque in Electronic Payments [Volume 4, Special Issue, 2014, Pages 19-28]
E-commerce E-money Laundering Prevention [Volume 4, Special Issue, 2014, Pages 29-38]
E-commerce Evaluation of E-Trust Building Structures Interact With Transportation [Volume 4, Special Issue, 2014, Pages 45-54]
E-Credit Using Internal Auditing in E-Banks and E-Credit Financial Institutes [Volume 4, Special Issue, 2014, Pages 39-44]
Education Compare current and desired state of tourism in Iran, and its role in business development and entrepreneurship culture in the country [Volume 4, Issue 3, 2014, Pages 61-96]
Education Assessment of the Relationship between Entrepreneurial Acquired Factors and Organizational Entrepreneurship [Volume 4, Issue 3, 2014, Pages 145-172]
E-Insurance Designing a Pattern which Describes Factors influencing Success of E-Insurance in Iranâs Insurance industry: An Integrated View to Technology Acceptance by Policy Holders and Insurersâ E-Readiness [Volume 4, Issue 2, 2014, Pages 77-94]
Electronic Payment Evaluation of E-Trust Building Structures Interact With Transportation [Volume 4, Special Issue, 2014, Pages 45-54]
E-Loyalty A Model of E-Loyalty and Word-Of-Mouth based on e-trust in E-banking services (Case Study: Mellat Bank) [Volume 4, Special Issue, 2014, Pages 101-114]
E-Money Laundering E-money Laundering Prevention [Volume 4, Special Issue, 2014, Pages 29-38]
Encryption The Presentation of an Ideal Safe SMS based model in mobile Electronic commerce using Encryption hybrid algorithms AES and ECC [Volume 4, Special Issue, 2014, Pages 115-132]
Entrepreneurship Compare current and desired state of tourism in Iran, and its role in business development and entrepreneurship culture in the country [Volume 4, Issue 3, 2014, Pages 61-96]
Entrepreneurship Dystechnia: technology deficient model and suggestions for entrepreneurship [Volume 4, Issue 3, 2014, Pages 191-210]
Entrepreneurship Survey the relationship between effectivness of process of knowledge management with organizational entrepreneurship of public Servant In Golestan Province [Volume 4, Issue 3, 2014, Pages 211-230]
Environmental management Survey on Impact of Public push on Sustainability marketing mix and Sustainability marketing mix on Sustainability marketing success [Volume 4, Issue 1, 2014, Pages 194-173]
Environmental Turbulence Documentation of Customer Management Processes: Regards for MSCs Performance [Volume 4, Issue 1, 2014, Pages 58-43]
E-Payment Trust in E-Cheque in Electronic Payments [Volume 4, Special Issue, 2014, Pages 19-28]
E-Readiness Designing a Pattern which Describes Factors influencing Success of E-Insurance in Iranâs Insurance industry: An Integrated View to Technology Acceptance by Policy Holders and Insurersâ E-Readiness [Volume 4, Issue 2, 2014, Pages 77-94]
E-recruitment E-recruitment in Iranian Bank and insurance industry [Volume 4, Special Issue, 2014, Pages 69-78]
ERP What dynamic capabilities are needed in ERP activity? [Volume 4, Special Issue, 2014, Pages 1-18]
Evolotionary economic Dystechnia: technology deficient model and suggestions for entrepreneurship [Volume 4, Issue 3, 2014, Pages 191-210]
Existential Phenomenology in Consumer Research [Volume 4, Issue 3, 2014, Pages 107-132]
Experience Phenomenology in Consumer Research [Volume 4, Issue 3, 2014, Pages 107-132]
Exporter performance Analysis of impact Cognitive and affective trust between Interactions buyers and sellers (a case study Companies in Iranian Industry Food Ingredients) [Volume 4, Issue 4, 2014, Pages 167-182]
Extended TAM SMS advertisements' adoption among Tehran mobile users [Volume 4, Issue 4, 2014, Pages 47-64]
External knowledge the effect of external knowledge on brand equity [Volume 4, Issue 2, 2014, Pages 1-22]

F

Facebook Optimal Harmonization of Out-Network Traffic Control Regulations in Social Networks [Volume 4, Special Issue, 2014, Pages 143-158]
Financial Action Task Force (FATF) E-money Laundering Prevention [Volume 4, Special Issue, 2014, Pages 29-38]
Financial Intelligence Unit (FIU) E-money Laundering Prevention [Volume 4, Special Issue, 2014, Pages 29-38]
Food Industries and SEM Structured model Consumer-based Brand Equity based on Promotional-mix elements(Case Study: Food Active Industries of Tehran) [Volume 4, Issue 2, 2014, Pages 23-40]
Foreign tourists Importance- Performance Analysis of Irans Historical Sites' Features from Foreign Tourists View Point ( Case Study Ali Qapu And Jame Mosque of Isfahan) [Volume 4, Issue 4, 2014, Pages 85-104]
Frequency Investigating the impact of marketing intelligence on competitive advantage in SMEs [Volume 4, Issue 4, 2014, Pages 25-46]
Fuzzy Analytic Hierarchy Process Identification and prioritization of the effective factors on the choice of optimal marketing strategy in recession situations using fuzzy and Group Analytic Hierarchy Process [Volume 4, Issue 4, 2014, Pages 259-274]
Fuzzy Delphi Analytical Hierarchy Process (FDAHP) Development of SPACE Matrix with Fuzzy Delphi Analytical Hierarchy Process to determine the strategic position of the business Case study in Iran UPVC industry [Volume 4, Issue 3, 2014, Pages 55-74]
Fuzzy DEMATEL The comparison of organization's performance on Customer Relationship Management (CRM) implementation using an integrative approach of Fuzzy ANP and DEMATEL [Volume 4, Issue 4, 2014, Pages 195-212]
Fuzzy Topsis The comparison of organization's performance on Customer Relationship Management (CRM) implementation using an integrative approach of Fuzzy ANP and DEMATEL [Volume 4, Issue 4, 2014, Pages 195-212]

G

Gephi Optimal Harmonization of Out-Network Traffic Control Regulations in Social Networks [Volume 4, Special Issue, 2014, Pages 143-158]
Gravity Model ÙEffect of Market Structure on Intra Industry Trade in Iran and its Main Trading Partners [Volume 4, Issue 1, 2014, Pages 72-59]

H

Halal foods Halal foods: Examining the Factors affecting the consumers intention to purchase in Europe [Volume 4, Issue 1, 2014, Pages 92-73]
Harmonization Optimal Harmonization of Out-Network Traffic Control Regulations in Social Networks [Volume 4, Special Issue, 2014, Pages 143-158]
Herbal medicine Investigating effective factors on improvement and development of medicinal Pants in Iran (case study Isfahan city) [Volume 4, Issue 1, 2014, Pages 214-195]
High management Market orientation in the relationship between emphasize of high management and performance of governmental banks [Volume 4, Issue 4, 2014, Pages 1-24]
Historical Sites Features Importance- Performance Analysis of Irans Historical Sites' Features from Foreign Tourists View Point ( Case Study Ali Qapu And Jame Mosque of Isfahan) [Volume 4, Issue 4, 2014, Pages 85-104]

I

Importance Importance- Performance Analysis of Irans Historical Sites' Features from Foreign Tourists View Point ( Case Study Ali Qapu And Jame Mosque of Isfahan) [Volume 4, Issue 4, 2014, Pages 85-104]
Importance-Performance Analysis Importance- Performance Analysis of Irans Historical Sites' Features from Foreign Tourists View Point ( Case Study Ali Qapu And Jame Mosque of Isfahan) [Volume 4, Issue 4, 2014, Pages 85-104]
Insurance Designing a Pattern which Describes Factors influencing Success of E-Insurance in Iranâs Insurance industry: An Integrated View to Technology Acceptance by Policy Holders and Insurersâ E-Readiness [Volume 4, Issue 2, 2014, Pages 77-94]
Insurance Prioritization governmental insurance company according to BSC procedure by AHP group technique [Volume 4, Issue 3, 2014, Pages 25-36]
Insurance E-recruitment in Iranian Bank and insurance industry [Volume 4, Special Issue, 2014, Pages 69-78]
Intention to Purchas Online Determinants of Intention to Purchase Online Airline Ticket [Volume 4, Issue 1, 2014, Pages 152-137]
Intention to use SMS advertisements' adoption among Tehran mobile users [Volume 4, Issue 4, 2014, Pages 47-64]
Internet shopping intention Evaluating the effect factors of planning behavior on online shopping behaviour [Volume 4, Issue 4, 2014, Pages 101-112]
Intra Industry Trade (IIT) ÙEffect of Market Structure on Intra Industry Trade in Iran and its Main Trading Partners [Volume 4, Issue 1, 2014, Pages 72-59]
Intrapreneurship Behavior The Investigation of Mediating Role of Market Orientation and Intrapreneurship Behavior in Relationship between Business Strategy and Organizational Performance [Volume 4, Issue 4, 2014, Pages 207-234]
Involvement The Influence external signals on perceived quality and purchase intention products of high involvement (case study: Laptop) [Volume 4, Issue 2, 2014, Pages 209-226]
Iran Designing Knowledge Applying & Creating Organizational Culture Model (Case study: Automobile Industry) [Volume 4, Issue 3, 2014, Pages 173-190]
Iran Perceived Image of a Country and Its Influence on Tourist's Intention [Volume 4, Issue 3, 2014, Pages 133-148]
Iranian Textiles Industries The effect of Advertising on the Profitability of Iranian Textiles [Volume 4, Issue 2, 2014, Pages 155-172]
ITS Evaluation of E-Trust Building Structures Interact With Transportation [Volume 4, Special Issue, 2014, Pages 45-54]

J

Jame Mosque of Isfahan Importance- Performance Analysis of Irans Historical Sites' Features from Foreign Tourists View Point ( Case Study Ali Qapu And Jame Mosque of Isfahan) [Volume 4, Issue 4, 2014, Pages 85-104]

K

K Market Segmentation from the consumer's perspective using ANN and identification of their key characteristics based on the Taguchi technique (A case study in a shampoo industry) [Volume 4, Issue 4, 2014, Pages 125-142]
Kendall model Review and identify customers' purchase decision making styles in chain stores [Volume 4, Issue 2, 2014, Pages 141-154]
Keywords: Customer Structured model Consumer-based Brand Equity based on Promotional-mix elements(Case Study: Food Active Industries of Tehran) [Volume 4, Issue 2, 2014, Pages 23-40]
Keywords: Customer-based brand equity Structured model Consumer-based Brand Equity based on Promotional-mix elements(Case Study: Food Active Industries of Tehran) [Volume 4, Issue 2, 2014, Pages 23-40]
Keywords: social shopping for fashion Investigation of social shopping for fashion in apparel market of Tehran [Volume 4, Issue 2, 2014, Pages 173-190]
Keywords: verbal advertising The effect of the aspects of word of mouth advertising on studentsâ purchase preference with concentration on adjusting role of modernism of consumer (Case Study: Mobile phone productions of SONY firm) [Volume 4, Issue 4, 2014, Pages 21-42]
K-means approach Market Segmentation from the consumer's perspective using ANN and identification of their key characteristics based on the Taguchi technique (A case study in a shampoo industry) [Volume 4, Issue 4, 2014, Pages 125-142]
Knowledge Applying &amp Designing Knowledge Applying & Creating Organizational Culture Model (Case study: Automobile Industry) [Volume 4, Issue 3, 2014, Pages 173-190]
Knowledge chain the effect of external knowledge on brand equity [Volume 4, Issue 2, 2014, Pages 1-22]
Knowledge management Designing Knowledge Applying & Creating Organizational Culture Model (Case study: Automobile Industry) [Volume 4, Issue 3, 2014, Pages 173-190]
Knowledge management Survey the relationship between effectivness of process of knowledge management with organizational entrepreneurship of public Servant In Golestan Province [Volume 4, Issue 3, 2014, Pages 211-230]

L

Latency Optimal Harmonization of Out-Network Traffic Control Regulations in Social Networks [Volume 4, Special Issue, 2014, Pages 143-158]
LinkedIn Optimal Harmonization of Out-Network Traffic Control Regulations in Social Networks [Volume 4, Special Issue, 2014, Pages 143-158]
Loyalty Effect of green marketing mix elements on customers loyalty to brand Naghsh e Jahan Sugar co. [Volume 4, Issue 2, 2014, Pages 111-124]
Loyalty A Model of E-Loyalty and Word-Of-Mouth based on e-trust in E-banking services (Case Study: Mellat Bank) [Volume 4, Special Issue, 2014, Pages 101-114]
Loyalty The examining of the direct and indirect effects of relational marketing elements on the athletes loyalty to Sports Club [Volume 4, Issue 3, 2014, Pages 149-160]

M

Malaysia Elements affect online repurchase intentions of Malaysiaâs online shoppers [Volume 4, Special Issue, 2014, Pages 133-142]
Market Concentration ÙEffect of Market Structure on Intra Industry Trade in Iran and its Main Trading Partners [Volume 4, Issue 1, 2014, Pages 72-59]
Marketing intelligence Investigating the impact of marketing intelligence on competitive advantage in SMEs [Volume 4, Issue 4, 2014, Pages 25-46]
Marketing mix Effect of green marketing mix elements on customers loyalty to brand Naghsh e Jahan Sugar co. [Volume 4, Issue 2, 2014, Pages 111-124]
Marketing Mix Efforts The Investigation of Model of Consumers Responses to Brand Equity Based on Marketing Mix Efforts, Corporate Image and Brand Equity Relation (case stady : Butane Campany) [Volume 4, Issue 1, 2014, Pages 42-21]
Marketing Strategy Identification and prioritization of the effective factors on the choice of optimal marketing strategy in recession situations using fuzzy and Group Analytic Hierarchy Process [Volume 4, Issue 4, 2014, Pages 259-274]
Market Orientation Market orientation in the relationship between emphasize of high management and performance of governmental banks [Volume 4, Issue 4, 2014, Pages 1-24]
Market Orientation The effect of market orientation on performance efficiency of the hotel industry [Volume 4, Issue 4, 2014, Pages 141-166]
Market Orientation The Investigation of Mediating Role of Market Orientation and Intrapreneurship Behavior in Relationship between Business Strategy and Organizational Performance [Volume 4, Issue 4, 2014, Pages 207-234]
Market segmentation Market Segmentation from the consumer's perspective using ANN and identification of their key characteristics based on the Taguchi technique (A case study in a shampoo industry) [Volume 4, Issue 4, 2014, Pages 125-142]
Market Structure ÙEffect of Market Structure on Intra Industry Trade in Iran and its Main Trading Partners [Volume 4, Issue 1, 2014, Pages 72-59]
Mass customization Survey achievement of customer agility based on mass customization strategy [Volume 4, Issue 3, 2014, Pages 39-54]
Materialism Investigation of social shopping for fashion in apparel market of Tehran [Volume 4, Issue 2, 2014, Pages 173-190]
Medicinal plans Investigating effective factors on improvement and development of medicinal Pants in Iran (case study Isfahan city) [Volume 4, Issue 1, 2014, Pages 214-195]
Medicinal plants marketing Investigating effective factors on improvement and development of medicinal Pants in Iran (case study Isfahan city) [Volume 4, Issue 1, 2014, Pages 214-195]
Methodology Phenomenology in Consumer Research [Volume 4, Issue 3, 2014, Pages 107-132]
Mobile Advertising Personal drivers and factors influencing the attitude toward mobile advertising: A Study on Mobile phone users [Volume 4, Issue 1, 2014, Pages 20-1]
Mobile Advertising SMS advertisements' adoption among Tehran mobile users [Volume 4, Issue 4, 2014, Pages 47-64]
Mobile E The Presentation of an Ideal Safe SMS based model in mobile Electronic commerce using Encryption hybrid algorithms AES and ECC [Volume 4, Special Issue, 2014, Pages 115-132]
Mobile E-commerce The Presentation of an Ideal Safe SMS based model in mobile Electronic commerce using Encryption hybrid algorithms AES and ECC [Volume 4, Special Issue, 2014, Pages 115-132]
Mobile payment The Presentation of an Ideal Safe SMS based model in mobile Electronic commerce using Encryption hybrid algorithms AES and ECC [Volume 4, Special Issue, 2014, Pages 115-132]
Mobile phone industry Identify and examine the factors affecting brand loyalty: brand mobile phones Study [Volume 4, Issue 3, 2014, Pages 17-38]
Model criteria The Study of Differences between E-commerce Impacts on Developed Countries and Developing Countries, Case Study: USA and Iran [Volume 4, Special Issue, 2014, Pages 79-100]
Money Laundering E-money Laundering Prevention [Volume 4, Special Issue, 2014, Pages 29-38]
Mouth Behavioral differences between the two groups of users and non-users of self-service technologies [Volume 4, Issue 1, 2014, Pages 136-119]

N

Naghshe Jahan Sugar Company Effect of green marketing mix elements on customers loyalty to brand Naghsh e Jahan Sugar co. [Volume 4, Issue 2, 2014, Pages 111-124]
Negotiation Cross-Cultural Time Sensitivity in a Bilateral E-Negotiation System [Volume 4, Special Issue, 2014, Pages 55-68]
Node Optimal Harmonization of Out-Network Traffic Control Regulations in Social Networks [Volume 4, Special Issue, 2014, Pages 143-158]

O

Online Shopping Elements affect online repurchase intentions of Malaysiaâs online shoppers [Volume 4, Special Issue, 2014, Pages 133-142]
Organization Investigating the Effect of Technological, Organization, Process and Business Factors on Successful Implementing Business Intelligence System in Internet Serves Provider Companies ( Case Study:Shatel Co. ) [Volume 4, Issue 4, 2014, Pages 143-166]
Organizational Agility Identify and prioritize effective business process re-engineering factors on organizational agility: case study of Ports & Maritime Organization [Volume 4, Issue 3, 2014, Pages 37-60]
Organizational Culture Designing Knowledge Applying & Creating Organizational Culture Model (Case study: Automobile Industry) [Volume 4, Issue 3, 2014, Pages 173-190]
Organizational culture؛ Knowledge management؛ Automobile Industry؛ Iran؛ Knowledge Applying & Designing Knowledge Applying & Creating Organizational Culture Model (Case study: Automobile Industry) [Volume 4, Issue 3, 2014, Pages 173-190]
Organizational Learning The impact of aspects of organizational learning on competitive intelligence in knowledge-based enterprises [Volume 4, Issue 4, 2014, Pages 57-70]
Organizational Performance Market orientation in the relationship between emphasize of high management and performance of governmental banks [Volume 4, Issue 4, 2014, Pages 1-24]
Organizational Performance The Investigation of Mediating Role of Market Orientation and Intrapreneurship Behavior in Relationship between Business Strategy and Organizational Performance [Volume 4, Issue 4, 2014, Pages 207-234]
Organizational Structure Assessment of the Relationship between Entrepreneurial Acquired Factors and Organizational Entrepreneurship [Volume 4, Issue 3, 2014, Pages 145-172]

P

Paradigm Phenomenology in Consumer Research [Volume 4, Issue 3, 2014, Pages 107-132]
Parent brand quality Investigating The Impact of Brand Extension Success Drivers on Consumersâ Behaviour [Volume 4, Issue 4, 2014, Pages 167-180]
Participate symbolic benefits Survey achievement of customer agility based on mass customization strategy [Volume 4, Issue 3, 2014, Pages 39-54]
Participate to functional benefits Survey achievement of customer agility based on mass customization strategy [Volume 4, Issue 3, 2014, Pages 39-54]
Participate to functional benefits Survey achievement of customer agility based on mass customization strategy [Volume 4, Issue 3, 2014, Pages 39-54]
Payment Trust in E-Cheque in Electronic Payments [Volume 4, Special Issue, 2014, Pages 19-28]
Perceived behavioral control Evaluating the effect factors of planning behavior on online shopping behaviour [Volume 4, Issue 4, 2014, Pages 101-112]
Perceived Ease of Use The Effect of Cognitive Absorption and websites features on Satisfaction and User Continuous Usage of the Social Network (case study: Facebook) [Volume 4, Issue 2, 2014, Pages 95-110]
Perceived Image Perceived Image of a Country and Its Influence on Tourist's Intention [Volume 4, Issue 3, 2014, Pages 133-148]
Perceived Usefulness The Effect of Cognitive Absorption and websites features on Satisfaction and User Continuous Usage of the Social Network (case study: Facebook) [Volume 4, Issue 2, 2014, Pages 95-110]
Perceived value Service Quality Roles in Create Brand Preference and Purchase Intention in Banking Services Industry [Volume 4, Issue 4, 2014, Pages 1-20]
Performance Documentation of Customer Management Processes: Regards for MSCs Performance [Volume 4, Issue 1, 2014, Pages 58-43]
Performance Analysis Importance- Performance Analysis of Irans Historical Sites' Features from Foreign Tourists View Point ( Case Study Ali Qapu And Jame Mosque of Isfahan) [Volume 4, Issue 4, 2014, Pages 85-104]
Permission Base Mobile marketing INVESTIGATION THE ROLE OF MOBILE USERâS GENDER ON ACCEPTANCE OF PERMISSION BASE MOBILE MARKETING ON IRANIAN MOBILE USERS AND CONSUMER RIGHTS PROTECTION GUIDELINES [Volume 4, Issue 4, 2014, Pages 65-100]
Personal Factors Personal drivers and factors influencing the attitude toward mobile advertising: A Study on Mobile phone users [Volume 4, Issue 1, 2014, Pages 20-1]
Phenomenology Phenomenology in Consumer Research [Volume 4, Issue 3, 2014, Pages 107-132]
Privacy INVESTIGATION THE ROLE OF MOBILE USERâS GENDER ON ACCEPTANCE OF PERMISSION BASE MOBILE MARKETING ON IRANIAN MOBILE USERS AND CONSUMER RIGHTS PROTECTION GUIDELINES [Volume 4, Issue 4, 2014, Pages 65-100]
Process and Business Factors Investigating the Effect of Technological, Organization, Process and Business Factors on Successful Implementing Business Intelligence System in Internet Serves Provider Companies ( Case Study:Shatel Co. ) [Volume 4, Issue 4, 2014, Pages 143-166]
Processes for Customer Management Documentation of Customer Management Processes: Regards for MSCs Performance [Volume 4, Issue 1, 2014, Pages 58-43]
Profitability The effect of Advertising on the Profitability of Iranian Textiles [Volume 4, Issue 2, 2014, Pages 155-172]
Promotion Identify and examine the factors affecting brand loyalty: brand mobile phones Study [Volume 4, Issue 3, 2014, Pages 17-38]
Promotional Structured model Consumer-based Brand Equity based on Promotional-mix elements(Case Study: Food Active Industries of Tehran) [Volume 4, Issue 2, 2014, Pages 23-40]
Promotional-mix Structured model Consumer-based Brand Equity based on Promotional-mix elements(Case Study: Food Active Industries of Tehran) [Volume 4, Issue 2, 2014, Pages 23-40]
Public push Survey on Impact of Public push on Sustainability marketing mix and Sustainability marketing mix on Sustainability marketing success [Volume 4, Issue 1, 2014, Pages 194-173]
Purchase Intention Halal foods: Examining the Factors affecting the consumers intention to purchase in Europe [Volume 4, Issue 1, 2014, Pages 92-73]
Purchase Intention Investigating the impact of psychological characteristics and demographic characteristics on the purchase intention. [Volume 4, Issue 3, 2014, Pages 161-188]
Purchase Intention Service Quality Roles in Create Brand Preference and Purchase Intention in Banking Services Industry [Volume 4, Issue 4, 2014, Pages 1-20]
Purchase Intention Empirical Investigating of Creative Advertising Effects on Purchase Intention: Mediating Role of Attitude toward Ad and Attitude Toward Brand [Volume 4, Issue 4, 2014, Pages 181-194]
Purchase Intention Experimental assessing of synergy in marketing [Volume 4, Issue 4, 2014, Pages 105-124]
Purchase preference The effect of the aspects of word of mouth advertising on studentsâ purchase preference with concentration on adjusting role of modernism of consumer (Case Study: Mobile phone productions of SONY firm) [Volume 4, Issue 4, 2014, Pages 21-42]

R

Rapport The impact of employees' emotional conditions on customer satisfaction and loyalty with the mediating role of rapport (Case study: travelers of Hashemi Nezhad airport of Mashhad who use customs [Volume 4, Issue 4, 2014, Pages 235-258]
Rejection Optimal Harmonization of Out-Network Traffic Control Regulations in Social Networks [Volume 4, Special Issue, 2014, Pages 143-158]
Relationship quality The Effect of Relationship Marketing Strategies On The Irankhodro`s authorized dealers â economical Performance [Volume 4, Issue 1, 2014, Pages 106-93]
Resources Investigating the impact of marketing intelligence on competitive advantage in SMEs [Volume 4, Issue 4, 2014, Pages 25-46]
Restaurant industry Evaluation of factors affecting customer satisfaction in the restaurant industry. Case study: Boof restaurant chain [Volume 4, Issue 3, 2014, Pages 75-88]

S

Sales Performance Effect of Selling Skills on Bank Teller Sales Performance [Volume 4, Issue 4, 2014, Pages 43-56]
Satisfaction Behavioral differences between the two groups of users and non-users of self-service technologies [Volume 4, Issue 1, 2014, Pages 136-119]
Satisfaction Determinants of Intention to Purchase Online Airline Ticket [Volume 4, Issue 1, 2014, Pages 152-137]
Satisfaction The Effect of Cognitive Absorption and websites features on Satisfaction and User Continuous Usage of the Social Network (case study: Facebook) [Volume 4, Issue 2, 2014, Pages 95-110]
Satisfaction A Model of E-Loyalty and Word-Of-Mouth based on e-trust in E-banking services (Case Study: Mellat Bank) [Volume 4, Special Issue, 2014, Pages 101-114]
Satisfaction Identify and examine the factors affecting brand loyalty: brand mobile phones Study [Volume 4, Issue 3, 2014, Pages 17-38]
Satisfaction The examining of the direct and indirect effects of relational marketing elements on the athletes loyalty to Sports Club [Volume 4, Issue 3, 2014, Pages 149-160]
Security The Presentation of an Ideal Safe SMS based model in mobile Electronic commerce using Encryption hybrid algorithms AES and ECC [Volume 4, Special Issue, 2014, Pages 115-132]
Self-organizing maps Market Segmentation from the consumer's perspective using ANN and identification of their key characteristics based on the Taguchi technique (A case study in a shampoo industry) [Volume 4, Issue 4, 2014, Pages 125-142]
Selling Skill Effect of Selling Skills on Bank Teller Sales Performance [Volume 4, Issue 4, 2014, Pages 43-56]
Sensitivity Cross-Cultural Time Sensitivity in a Bilateral E-Negotiation System [Volume 4, Special Issue, 2014, Pages 55-68]
Service quality the effect of external knowledge on brand equity [Volume 4, Issue 2, 2014, Pages 1-22]
Service quality A Model of E-Loyalty and Word-Of-Mouth based on e-trust in E-banking services (Case Study: Mellat Bank) [Volume 4, Special Issue, 2014, Pages 101-114]
Service quality Service Quality Roles in Create Brand Preference and Purchase Intention in Banking Services Industry [Volume 4, Issue 4, 2014, Pages 1-20]
Shampoo market Market Segmentation from the consumer's perspective using ANN and identification of their key characteristics based on the Taguchi technique (A case study in a shampoo industry) [Volume 4, Issue 4, 2014, Pages 125-142]
Smartpls The Influence external signals on perceived quality and purchase intention products of high involvement (case study: Laptop) [Volume 4, Issue 2, 2014, Pages 209-226]
SMS Advertising SMS advertisements' adoption among Tehran mobile users [Volume 4, Issue 4, 2014, Pages 47-64]
SMS Advertising INVESTIGATION THE ROLE OF MOBILE USERâS GENDER ON ACCEPTANCE OF PERMISSION BASE MOBILE MARKETING ON IRANIAN MOBILE USERS AND CONSUMER RIGHTS PROTECTION GUIDELINES [Volume 4, Issue 4, 2014, Pages 65-100]
Social Stimulants Investigating the Effect of Social Stimulants of Store Atmosphere on Buyer Extra-role Behavior A Study of Refah Chain Stores)) [Volume 4, Issue 2, 2014, Pages 191-208]
Sprols &amp Review and identify customers' purchase decision making styles in chain stores [Volume 4, Issue 2, 2014, Pages 141-154]
Store Atmosphere Investigating the Effect of Social Stimulants of Store Atmosphere on Buyer Extra-role Behavior A Study of Refah Chain Stores)) [Volume 4, Issue 2, 2014, Pages 191-208]
Strategic human resource management Survey the effect of strategic human resource management on the financial performance of companies in Tehran Stock [Volume 4, Issue 3, 2014, Pages 119-144]
Strategic planning Development of SPACE Matrix with Fuzzy Delphi Analytical Hierarchy Process to determine the strategic position of the business Case study in Iran UPVC industry [Volume 4, Issue 3, 2014, Pages 55-74]
Strategic Position and Action Evaluation (SPACE) matrix Development of SPACE Matrix with Fuzzy Delphi Analytical Hierarchy Process to determine the strategic position of the business Case study in Iran UPVC industry [Volume 4, Issue 3, 2014, Pages 55-74]
Strategy The study Influence Internal aspects of compensation strategies on the Development Innovation staff Agricultural Bank Chahrmahal & Bakhtiari Province Using Robbins & DeCenzo Model [Volume 4, Issue 3, 2014, Pages 1-24]
Subjective Norms Determinants of Intention to Purchase Online Airline Ticket [Volume 4, Issue 1, 2014, Pages 152-137]
Subjective Norms Evaluating the effect factors of planning behavior on online shopping behaviour [Volume 4, Issue 4, 2014, Pages 101-112]
Sustainability marketing mix Survey on Impact of Public push on Sustainability marketing mix and Sustainability marketing mix on Sustainability marketing success [Volume 4, Issue 1, 2014, Pages 194-173]
Sustainable Development Survey on Impact of Public push on Sustainability marketing mix and Sustainability marketing mix on Sustainability marketing success [Volume 4, Issue 1, 2014, Pages 194-173]
Synergy Experimental assessing of synergy in marketing [Volume 4, Issue 4, 2014, Pages 105-124]

T

Taguchi technique Market Segmentation from the consumer's perspective using ANN and identification of their key characteristics based on the Taguchi technique (A case study in a shampoo industry) [Volume 4, Issue 4, 2014, Pages 125-142]
Technological Investigating the Effect of Technological, Organization, Process and Business Factors on Successful Implementing Business Intelligence System in Internet Serves Provider Companies ( Case Study:Shatel Co. ) [Volume 4, Issue 4, 2014, Pages 143-166]
Technology Behavioral differences between the two groups of users and non-users of self-service technologies [Volume 4, Issue 1, 2014, Pages 136-119]
Technology Dystechnia: technology deficient model and suggestions for entrepreneurship [Volume 4, Issue 3, 2014, Pages 191-210]
The relationship marketing The examining of the direct and indirect effects of relational marketing elements on the athletes loyalty to Sports Club [Volume 4, Issue 3, 2014, Pages 149-160]
Time Cross-Cultural Time Sensitivity in a Bilateral E-Negotiation System [Volume 4, Special Issue, 2014, Pages 55-68]
Time-sensitivity Cross-Cultural Time Sensitivity in a Bilateral E-Negotiation System [Volume 4, Special Issue, 2014, Pages 55-68]
Tourism Compare current and desired state of tourism in Iran, and its role in business development and entrepreneurship culture in the country [Volume 4, Issue 3, 2014, Pages 61-96]
Tourist Intention Perceived Image of a Country and Its Influence on Tourist's Intention [Volume 4, Issue 3, 2014, Pages 133-148]
Traffic Optimal Harmonization of Out-Network Traffic Control Regulations in Social Networks [Volume 4, Special Issue, 2014, Pages 143-158]
Trait Competitiveness Effect of Selling Skills on Bank Teller Sales Performance [Volume 4, Issue 4, 2014, Pages 43-56]
Transportation Evaluation of E-Trust Building Structures Interact With Transportation [Volume 4, Special Issue, 2014, Pages 45-54]
Trust Determinants of Intention to Purchase Online Airline Ticket [Volume 4, Issue 1, 2014, Pages 152-137]
Trust INVESTIGATION THE ROLE OF MOBILE USERâS GENDER ON ACCEPTANCE OF PERMISSION BASE MOBILE MARKETING ON IRANIAN MOBILE USERS AND CONSUMER RIGHTS PROTECTION GUIDELINES [Volume 4, Issue 4, 2014, Pages 65-100]
Trust Trust in E-Cheque in Electronic Payments [Volume 4, Special Issue, 2014, Pages 19-28]
Trust Evaluation of E-Trust Building Structures Interact With Transportation [Volume 4, Special Issue, 2014, Pages 45-54]
Trust A Model of E-Loyalty and Word-Of-Mouth based on e-trust in E-banking services (Case Study: Mellat Bank) [Volume 4, Special Issue, 2014, Pages 101-114]
Trust Identify and examine the factors affecting brand loyalty: brand mobile phones Study [Volume 4, Issue 3, 2014, Pages 17-38]
TSE The Relation between Corporate Governance and Corporate Stock Value in Financial industries of TSE [Volume 4, Issue 3, 2014, Pages 97-118]
Type Investigating the impact of marketing intelligence on competitive advantage in SMEs [Volume 4, Issue 4, 2014, Pages 25-46]

W

Word of Mouth A Model of E-Loyalty and Word-Of-Mouth based on e-trust in E-banking services (Case Study: Mellat Bank) [Volume 4, Special Issue, 2014, Pages 101-114]
Word-of-Mouth Behavioral differences between the two groups of users and non-users of self-service technologies [Volume 4, Issue 1, 2014, Pages 136-119]