New Marketing Research Journal

A

Ad forwarding intention Examining Viral Ad’s Attributes and the Cause of its Spread on the Internet [Volume 3, Issue 1, 2013, Pages 37-48]
Advertising Analyzing Factors Influencing Virtual Bank Acceptance as New Generation of e-Banking [Volume 3, Issue 3, 2013, Pages 1-20]
Airline Companies E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
Analytic Hierarchy Process (AHP) Ranking of Financial and Electronic Debts Using Analytic Hierarchy Process (AHP) [Volume 3, Special Issue, 2013, Pages 21-30]
Association of physical Education of Isfahan Studying and Investigating the Rate of Clients Satisfaction Measurement during 1384-1390 Using CMS Model Case Study: Association of Physical Education of Isfahan [Volume 3, Issue 1, 2013, Pages 161-182]
Automobile Industry The the presentation of the model and primary index for identification and measuring the effective factors on customer satisfaction and loyalty in the automobile industry [Volume 3, Issue 4, 2013, Pages 155-168]
Aviation Industry E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]

B

Bank Identify the relationship between CSR and customer loyalty(Case Study: Bank Mellat) [Volume 3, Issue 3, 2013, Pages 75-94]
Bank Studying Effective Managerial-Organizational Factors on Sales of Modern Banking Services (Case study: selected branches of Mehr Bank in Isfahan province) [Volume 3, Issue 4, 2013, Pages 127-138]
Banking Services Identifying & Classification of Criteria in Choosing a Bank By Customers: Case Study at Bank Mellat [Volume 3, Issue 2, 2013, Pages 135-156]
Barriers Identifying and Prioritizing the Export Barriers and Proposing Initiatives to Developing Small to Medium Enterprises (SMEs) Export Case Study: Feed Industry in West Azerbaijan [Volume 3, Issue 1, 2013, Pages 139-160]
Brand E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
Brand Brand audit and investigating the relationship between audit indicators in hospitality industry (A case of study: Shiraz Homa Hotel) [Volume 3, Issue 4, 2013, Pages 23-40]
Brand Commitment The Theory of Antecedents and Consequences of Consumersâ Brand Identification [Volume 3, Issue 2, 2013, Pages 207-222]
Brand equit A Model to Explain Customer Loyalty Based on Customer Equity and Customer Satisfaction: A study in mobile services industry in Bushehr [Volume 3, Issue 3, 2013, Pages 21-38]
Brand Equity Presenting a Model to Explain Employee Based Brand Equity in Commercial Insurance Companies of Yazd Province [Volume 3, Issue 1, 2013, Pages 1-16]
Brand Equity The Effects of Marketing Mix Elements on Brand Equity in the educational institiution [Volume 3, Issue 3, 2013, Pages 59-74]
Brand equity element The Effects of Marketing Mix Elements on Brand Equity in the educational institiution [Volume 3, Issue 3, 2013, Pages 59-74]
Brand loyality A Model to Explain Customer Loyalty Based on Customer Equity and Customer Satisfaction: A study in mobile services industry in Bushehr [Volume 3, Issue 3, 2013, Pages 21-38]
Brand Loyalty Effect of Brand Personality on Repurchase Intention via Perceived Value and Brand Loyalty (case study: Saman Insuranceâs Life Insured) [Volume 3, Issue 4, 2013, Pages 1-22]
Brand Personality Effect of Brand Personality on Repurchase Intention via Perceived Value and Brand Loyalty (case study: Saman Insuranceâs Life Insured) [Volume 3, Issue 4, 2013, Pages 1-22]
Brand Prestige The Theory of Antecedents and Consequences of Consumersâ Brand Identification [Volume 3, Issue 2, 2013, Pages 207-222]

C

Capital Assets Designing a model for factors affecting the process of capital Assests purchase [Volume 3, Issue 3, 2013, Pages 95-106]
Capital Assets Market Designing a model for factors affecting the process of capital Assests purchase [Volume 3, Issue 3, 2013, Pages 95-106]
Cloud Computing Toward the Design of Rural Intelligent Public Transportation System Rural Public Transportation of Iran [Volume 3, Special Issue, 2013, Pages 51-58]
Cluster analysis Segmentation of Shopping Centers Visitors based on their Activities through Factor Analysis and Cluster Analysis [Volume 3, Issue 1, 2013, Pages 81-96]
Clustering Customer clustering for appointing rebating strategies, case study: Kadbano Co. [Volume 3, Issue 3, 2013, Pages 135-150]
CMMS Radio Frequency Identification (RFID): A Technology for Enhancing Computerized Maintenance System (CMMS) [Volume 3, Special Issue, 2013, Pages 13-20]
CMS model Studying and Investigating the Rate of Clients Satisfaction Measurement during 1384-1390 Using CMS Model Case Study: Association of Physical Education of Isfahan [Volume 3, Issue 1, 2013, Pages 161-182]
Coalition A Comparative Study of Multi-Attribute Continuous Double Auction Mechanisms [Volume 3, Special Issue, 2013, Pages 125-138]
Coalition-proofness A Comparative Study of Multi-Attribute Continuous Double Auction Mechanisms [Volume 3, Special Issue, 2013, Pages 125-138]
Competition Theory Identifying & Classification of Criteria in Choosing a Bank By Customers: Case Study at Bank Mellat [Volume 3, Issue 2, 2013, Pages 135-156]
Competitive Profile Matrix Comprehensive Framework for Strategic Formulation in Isfahan Power Plant by Marketing Approach [Volume 3, Issue 3, 2013, Pages 119-134]
Computational cultural modeling A New Trust Model for B2C E-Commerce Based on 3D User Interfaces [Volume 3, Special Issue, 2013, Pages 69-80]
Consumer Behavior Barriers and Crucial factors affecting Iranian consumer mind during online shopping [Volume 3, Special Issue, 2013, Pages 59-68]
Consumer behaviour Investigating And Comparing âConsumer Decision Making Stylesâ Among Working and Non-Working Females [Volume 3, Issue 2, 2013, Pages 1-24]
Consumer internet conformity Studying Consumers Conformity in Virtual Networks between the Students of Shahid Chamran University of Ahwaz [Volume 3, Issue 1, 2013, Pages 49-62]
Consumer privacy concern SMS Advertising and Consumer Privacy: Analysis of Factors Affecting Consumer Willingness to send and Receive Information in Permission and Data based SMS advertising [Volume 3, Special Issue, 2013, Pages 101-124]
Continuous multi A Comparative Study of Multi-Attribute Continuous Double Auction Mechanisms [Volume 3, Special Issue, 2013, Pages 125-138]
Continuous multi-attribute double auction A Comparative Study of Multi-Attribute Continuous Double Auction Mechanisms [Volume 3, Special Issue, 2013, Pages 125-138]
Corporate Social Responsibility Identify the relationship between CSR and customer loyalty(Case Study: Bank Mellat) [Volume 3, Issue 3, 2013, Pages 75-94]
Customer Analysis of factors influencing customer value proposition in clothing industry (case study: Pol Clothing) [Volume 3, Issue 2, 2013, Pages 47-68]
Customer Customer clustering for appointing rebating strategies, case study: Kadbano Co. [Volume 3, Issue 3, 2013, Pages 135-150]
Customer An investigation of the factors affecting customer satisfaction with electronic banking in Isfahan [Volume 3, Special Issue, 2013, Pages 139-150]
Customer The the presentation of the model and primary index for identification and measuring the effective factors on customer satisfaction and loyalty in the automobile industry [Volume 3, Issue 4, 2013, Pages 155-168]
Customer Behaviour Model of Appling Data Mining Techniques in identification, segmentation and Analysis of Customers Behaviour of Electronic Banking Services [Volume 3, Issue 2, 2013, Pages 177-190]
Customer demography The Effect of Music on Store Shopping: Mediating Role of the Time Spent of Customer in Store [Volume 3, Issue 2, 2013, Pages 69-86]
Customer Equity A Model to Explain Customer Loyalty Based on Customer Equity and Customer Satisfaction: A study in mobile services industry in Bushehr [Volume 3, Issue 3, 2013, Pages 21-38]
Customer perception The Impact of Consumer Currency Perception on Price Sensitivity [Volume 3, Issue 1, 2013, Pages 119-138]
Customer Satisfaction An investigation of the factors affecting customer satisfaction with electronic banking in Isfahan [Volume 3, Special Issue, 2013, Pages 139-150]
Customer Satisfaction Providing a framework of combination Kano model with Rubost design to enhance customer satisfaction in Service Organizations [Volume 3, Issue 4, 2013, Pages 139-154]
Customer Segmentation Model of Appling Data Mining Techniques in identification, segmentation and Analysis of Customers Behaviour of Electronic Banking Services [Volume 3, Issue 2, 2013, Pages 177-190]

D

Data SMS Advertising and Consumer Privacy: Analysis of Factors Affecting Consumer Willingness to send and Receive Information in Permission and Data based SMS advertising [Volume 3, Special Issue, 2013, Pages 101-124]
Data-based advertising SMS Advertising and Consumer Privacy: Analysis of Factors Affecting Consumer Willingness to send and Receive Information in Permission and Data based SMS advertising [Volume 3, Special Issue, 2013, Pages 101-124]
Data Mining Model of Appling Data Mining Techniques in identification, segmentation and Analysis of Customers Behaviour of Electronic Banking Services [Volume 3, Issue 2, 2013, Pages 177-190]
Data Mining Customer clustering for appointing rebating strategies, case study: Kadbano Co. [Volume 3, Issue 3, 2013, Pages 135-150]
Decision making Investigating And Comparing âConsumer Decision Making Stylesâ Among Working and Non-Working Females [Volume 3, Issue 2, 2013, Pages 1-24]
Delfi Method Proposing a Model to Enhance Status of Halal Food in the Global Markets [Volume 3, Issue 3, 2013, Pages 151-166]
Demographic characteristics Predicting E-banking Tendency from Personality & Demographic Characteristics [Volume 3, Special Issue, 2013, Pages 39-50]
Demographic variables Segmentation of Shopping Centers Visitors based on their Activities through Factor Analysis and Cluster Analysis [Volume 3, Issue 1, 2013, Pages 81-96]
Determined contracts Studying the Possibility of Conclusion of Time Proportional Contracts via Definite Contracts [Volume 3, Issue 1, 2013, Pages 17-36]
Developing export Identifying and Prioritizing the Export Barriers and Proposing Initiatives to Developing Small to Medium Enterprises (SMEs) Export Case Study: Feed Industry in West Azerbaijan [Volume 3, Issue 1, 2013, Pages 139-160]
DMO Pathology of Iran tourism Brand [Volume 3, Issue 1, 2013, Pages 63-80]
Double auction A Comparative Study of Multi-Attribute Continuous Double Auction Mechanisms [Volume 3, Special Issue, 2013, Pages 125-138]

E

E-Banking Predicting E-banking Tendency from Personality & Demographic Characteristics [Volume 3, Special Issue, 2013, Pages 39-50]
E-Brand E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
E-commerce Barriers and Crucial factors affecting Iranian consumer mind during online shopping [Volume 3, Special Issue, 2013, Pages 59-68]
Educational institiution The Effects of Marketing Mix Elements on Brand Equity in the educational institiution [Volume 3, Issue 3, 2013, Pages 59-74]
E-Loyalty A study of the effective factors on usersâ loyalty towards email services: Investigating e-quality, e-satisfaction, and e-trust [Volume 3, Issue 4, 2013, Pages 77-92]
E-mail services A study of the effective factors on usersâ loyalty towards email services: Investigating e-quality, e-satisfaction, and e-trust [Volume 3, Issue 4, 2013, Pages 77-92]
Emotion Assessment of factors affecting on immediate selling behavior [Volume 3, Issue 2, 2013, Pages 109-134]
Emotional content Examining Viral Ad’s Attributes and the Cause of its Spread on the Internet [Volume 3, Issue 1, 2013, Pages 37-48]
Entrepreneurial Orientation An investigation of most important internal and external organizational factors effect on new product performance in food industries [Volume 3, Issue 3, 2013, Pages 39-58]
Environmental advertising Investigation of Green Marketing Tools' Effect on Consumers' Behavior among Members of Social Networks in Iran [Volume 3, Issue 4, 2013, Pages 41-58]
Environmental Brand Investigation of Green Marketing Tools' Effect on Consumers' Behavior among Members of Social Networks in Iran [Volume 3, Issue 4, 2013, Pages 41-58]
Environmental label Investigation of Green Marketing Tools' Effect on Consumers' Behavior among Members of Social Networks in Iran [Volume 3, Issue 4, 2013, Pages 41-58]
E-quality A study of the effective factors on usersâ loyalty towards email services: Investigating e-quality, e-satisfaction, and e-trust [Volume 3, Issue 4, 2013, Pages 77-92]
E-social networks Studying Consumers Conformity in Virtual Networks between the Students of Shahid Chamran University of Ahwaz [Volume 3, Issue 1, 2013, Pages 49-62]
Export Identifying and Prioritizing the Export Barriers and Proposing Initiatives to Developing Small to Medium Enterprises (SMEs) Export Case Study: Feed Industry in West Azerbaijan [Volume 3, Issue 1, 2013, Pages 139-160]
Export performance Presenting and Describing the System Model for Evaluating International Market Attractiveness Using for Afghan Exporters [Volume 3, Issue 1, 2013, Pages 97-118]
Externalfactors Keywords personalfactors,InternalFactors,Externalfactors,stimulus marketing(Mixed Marketing),berand, quality [Volume 3, Issue 2, 2013, Pages 223-238]

F

Factor Analysis Segmentation of Shopping Centers Visitors based on their Activities through Factor Analysis and Cluster Analysis [Volume 3, Issue 1, 2013, Pages 81-96]
Factor Analysis Identifying & Classification of Criteria in Choosing a Bank By Customers: Case Study at Bank Mellat [Volume 3, Issue 2, 2013, Pages 135-156]
Feed industry Identifying and Prioritizing the Export Barriers and Proposing Initiatives to Developing Small to Medium Enterprises (SMEs) Export Case Study: Feed Industry in West Azerbaijan [Volume 3, Issue 1, 2013, Pages 139-160]

G

Global Market Proposing a Model to Enhance Status of Halal Food in the Global Markets [Volume 3, Issue 3, 2013, Pages 151-166]
Government support Analyzing Factors Influencing Virtual Bank Acceptance as New Generation of e-Banking [Volume 3, Issue 3, 2013, Pages 1-20]
GPS Toward the Design of Rural Intelligent Public Transportation System Rural Public Transportation of Iran [Volume 3, Special Issue, 2013, Pages 51-58]
Graphical user interfaces A New Trust Model for B2C E-Commerce Based on 3D User Interfaces [Volume 3, Special Issue, 2013, Pages 69-80]
Green consumer behavior Investigation of Green Marketing Tools' Effect on Consumers' Behavior among Members of Social Networks in Iran [Volume 3, Issue 4, 2013, Pages 41-58]
Green consumer segmentation Investigation of Green Marketing Tools' Effect on Consumers' Behavior among Members of Social Networks in Iran [Volume 3, Issue 4, 2013, Pages 41-58]
Green marketing tools Investigation of Green Marketing Tools' Effect on Consumers' Behavior among Members of Social Networks in Iran [Volume 3, Issue 4, 2013, Pages 41-58]
Grey relationship analysis Providing a framework of combination Kano model with Rubost design to enhance customer satisfaction in Service Organizations [Volume 3, Issue 4, 2013, Pages 139-154]

H

Halal Brand Proposing a Model to Enhance Status of Halal Food in the Global Markets [Volume 3, Issue 3, 2013, Pages 151-166]

I

Informational consumer conformity Studying Consumers Conformity in Virtual Networks between the Students of Shahid Chamran University of Ahwaz [Volume 3, Issue 1, 2013, Pages 49-62]
Information and Communication Technologies E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
Information technology E-recruitment in Iran [Volume 3, Special Issue, 2013, Pages 31-38]
Integration Radio Frequency Identification (RFID): A Technology for Enhancing Computerized Maintenance System (CMMS) [Volume 3, Special Issue, 2013, Pages 13-20]
Intelligent transportation system Toward the Design of Rural Intelligent Public Transportation System Rural Public Transportation of Iran [Volume 3, Special Issue, 2013, Pages 51-58]
Internal Branding Presenting a Model to Explain Employee Based Brand Equity in Commercial Insurance Companies of Yazd Province [Volume 3, Issue 1, 2013, Pages 1-16]
InternalFactors Keywords personalfactors,InternalFactors,Externalfactors,stimulus marketing(Mixed Marketing),berand, quality [Volume 3, Issue 2, 2013, Pages 223-238]
International marketing attractiveness evaluation Presenting and Describing the System Model for Evaluating International Market Attractiveness Using for Afghan Exporters [Volume 3, Issue 1, 2013, Pages 97-118]
International market selection Presenting and Describing the System Model for Evaluating International Market Attractiveness Using for Afghan Exporters [Volume 3, Issue 1, 2013, Pages 97-118]
Intervening Mediator, Moderator and Intervening Variables in Marketing Researchs: Conceptualization, Differences and Statistical Procedures and Tests [Volume 3, Issue 2, 2013, Pages 157-176]
Iran E-recruitment in Iran [Volume 3, Special Issue, 2013, Pages 31-38]
Iranian Working and non Investigating And Comparing âConsumer Decision Making Stylesâ Among Working and Non-Working Females [Volume 3, Issue 2, 2013, Pages 1-24]
Iranian Working and non-working females Investigating And Comparing âConsumer Decision Making Stylesâ Among Working and Non-Working Females [Volume 3, Issue 2, 2013, Pages 1-24]
Islamic Republic of Afghanistan Presenting and Describing the System Model for Evaluating International Market Attractiveness Using for Afghan Exporters [Volume 3, Issue 1, 2013, Pages 97-118]
Islamic Republic of Iran Pathology of Iran tourism Brand [Volume 3, Issue 1, 2013, Pages 63-80]

K

Keywords Keywords personalfactors,InternalFactors,Externalfactors,stimulus marketing(Mixed Marketing),berand, quality [Volume 3, Issue 2, 2013, Pages 223-238]
Keywords: Purchase behavior Designing a model for factors affecting the process of capital Assests purchase [Volume 3, Issue 3, 2013, Pages 95-106]
Keywords: Virtual bank Analyzing Factors Influencing Virtual Bank Acceptance as New Generation of e-Banking [Volume 3, Issue 3, 2013, Pages 1-20]

L

Loyalty The the presentation of the model and primary index for identification and measuring the effective factors on customer satisfaction and loyalty in the automobile industry [Volume 3, Issue 4, 2013, Pages 155-168]
Loyalty model Antecedents and Outcomes of Search Engines Loyalty: Designing a model of Iranian Users Loyalty [Volume 3, Issue 2, 2013, Pages 25-46]
LRFM model Customer clustering for appointing rebating strategies, case study: Kadbano Co. [Volume 3, Issue 3, 2013, Pages 135-150]

M

Marketing The Effects of Marketing Mix Elements on Brand Equity in the educational institiution [Volume 3, Issue 3, 2013, Pages 59-74]
Marketing mix The Effects of Marketing Mix Elements on Brand Equity in the educational institiution [Volume 3, Issue 3, 2013, Pages 59-74]
Market Orientation The effect of market orientation and international business relationship on export performance(Case study of the handicraft industry in Tehran) [Volume 3, Issue 4, 2013, Pages 76-59]
Mediator Mediator, Moderator and Intervening Variables in Marketing Researchs: Conceptualization, Differences and Statistical Procedures and Tests [Volume 3, Issue 2, 2013, Pages 157-176]
Mobile Advertising Analytical comparison of Technology Acceptance Model and theory of reasoned action about mobile advertising acceptance [Volume 3, Issue 4, 2013, Pages 181-196]
Model The the presentation of the model and primary index for identification and measuring the effective factors on customer satisfaction and loyalty in the automobile industry [Volume 3, Issue 4, 2013, Pages 155-168]
Moderator Mediator, Moderator and Intervening Variables in Marketing Researchs: Conceptualization, Differences and Statistical Procedures and Tests [Volume 3, Issue 2, 2013, Pages 157-176]
Multi A Comparative Study of Multi-Attribute Continuous Double Auction Mechanisms [Volume 3, Special Issue, 2013, Pages 125-138]
Multi-attribute auction A Comparative Study of Multi-Attribute Continuous Double Auction Mechanisms [Volume 3, Special Issue, 2013, Pages 125-138]
Music The Effect of Music on Store Shopping: Mediating Role of the Time Spent of Customer in Store [Volume 3, Issue 2, 2013, Pages 69-86]

N

New Product Development An investigation of most important internal and external organizational factors effect on new product performance in food industries [Volume 3, Issue 3, 2013, Pages 39-58]
New product performance An investigation of most important internal and external organizational factors effect on new product performance in food industries [Volume 3, Issue 3, 2013, Pages 39-58]
Normative consumer conformity Studying Consumers Conformity in Virtual Networks between the Students of Shahid Chamran University of Ahwaz [Volume 3, Issue 1, 2013, Pages 49-62]

O

Organizational factors Studying Effective Managerial-Organizational Factors on Sales of Modern Banking Services (Case study: selected branches of Mehr Bank in Isfahan province) [Volume 3, Issue 4, 2013, Pages 127-138]
Organizational Learning An investigation of most important internal and external organizational factors effect on new product performance in food industries [Volume 3, Issue 3, 2013, Pages 39-58]

P

Parsian bank Evaluating the effect of marketing performance on financial performance of Parsian bank [Volume 3, Issue 3, 2013, Pages 107-118]
Partial Least Squares Presenting a Model to Explain Employee Based Brand Equity in Commercial Insurance Companies of Yazd Province [Volume 3, Issue 1, 2013, Pages 1-16]
Partnership in profits Studying the Possibility of Conclusion of Time Proportional Contracts via Definite Contracts [Volume 3, Issue 1, 2013, Pages 17-36]
Perceived benefits Analyzing Factors Influencing Virtual Bank Acceptance as New Generation of e-Banking [Volume 3, Issue 3, 2013, Pages 1-20]
Perceived Ease of Use Analyzing Factors Influencing Virtual Bank Acceptance as New Generation of e-Banking [Volume 3, Issue 3, 2013, Pages 1-20]
Perceived value Antecedents and Outcomes of Search Engines Loyalty: Designing a model of Iranian Users Loyalty [Volume 3, Issue 2, 2013, Pages 25-46]
Perceived value Effect of Brand Personality on Repurchase Intention via Perceived Value and Brand Loyalty (case study: Saman Insuranceâs Life Insured) [Volume 3, Issue 4, 2013, Pages 1-22]
Performance Evaluation Studying and Investigating the Rate of Clients Satisfaction Measurement during 1384-1390 Using CMS Model Case Study: Association of Physical Education of Isfahan [Volume 3, Issue 1, 2013, Pages 161-182]
Permission SMS Advertising and Consumer Privacy: Analysis of Factors Affecting Consumer Willingness to send and Receive Information in Permission and Data based SMS advertising [Volume 3, Special Issue, 2013, Pages 101-124]
Permission-based advertising SMS Advertising and Consumer Privacy: Analysis of Factors Affecting Consumer Willingness to send and Receive Information in Permission and Data based SMS advertising [Volume 3, Special Issue, 2013, Pages 101-124]
Premier organizations E-recruitment in Iran [Volume 3, Special Issue, 2013, Pages 31-38]
Pricing The Impact of Consumer Currency Perception on Price Sensitivity [Volume 3, Issue 1, 2013, Pages 119-138]

R

Rational Choice Theory Identifying & Classification of Criteria in Choosing a Bank By Customers: Case Study at Bank Mellat [Volume 3, Issue 2, 2013, Pages 135-156]
Rebates Customer clustering for appointing rebating strategies, case study: Kadbano Co. [Volume 3, Issue 3, 2013, Pages 135-150]
Relationship equity A Model to Explain Customer Loyalty Based on Customer Equity and Customer Satisfaction: A study in mobile services industry in Bushehr [Volume 3, Issue 3, 2013, Pages 21-38]
Religious Tourism\'s Industry E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
Religious Tourism\'s Industry E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
Religious Tourism\'s Industry E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
Religious Tourism\'s Industry E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
Religious Tourism\'s Industry E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
Religious Tourism\'s Industry E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
Religious Tourism\'s Industry E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
Religious Tourism\'s Industry E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
Religious Tourism\'s Industry E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
Religious Tourism\'s Industry E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
Religious Tourism\'s Industry E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
Religious Tourism\'s Industry E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
Religious Tourism\'s Industry E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
Religious Tourism\'s Industry E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
Retail Banking Identifying & Classification of Criteria in Choosing a Bank By Customers: Case Study at Bank Mellat [Volume 3, Issue 2, 2013, Pages 135-156]
RFID Radio Frequency Identification (RFID): A Technology for Enhancing Computerized Maintenance System (CMMS) [Volume 3, Special Issue, 2013, Pages 13-20]
RFID Toward the Design of Rural Intelligent Public Transportation System Rural Public Transportation of Iran [Volume 3, Special Issue, 2013, Pages 51-58]
RFM model Customer clustering for appointing rebating strategies, case study: Kadbano Co. [Volume 3, Issue 3, 2013, Pages 135-150]

S

Satisfaction Studying and Investigating the Rate of Clients Satisfaction Measurement during 1384-1390 Using CMS Model Case Study: Association of Physical Education of Isfahan [Volume 3, Issue 1, 2013, Pages 161-182]
Search engine Antecedents and Outcomes of Search Engines Loyalty: Designing a model of Iranian Users Loyalty [Volume 3, Issue 2, 2013, Pages 25-46]
Segmentation Segmentation of Shopping Centers Visitors based on their Activities through Factor Analysis and Cluster Analysis [Volume 3, Issue 1, 2013, Pages 81-96]
Selling skills Sales orientation Customer orientations Performance Sales force The moderator role of selling skills on the relationship between sales orientation-customer orientation and sales force performance of the agencies of Asian Insurance Firm [Volume 3, Issue 2, 2013, Pages 87-108]
Service brand equity Offering a model for measuring service brand equity in the field of services : Testing and implementation in a virtual university. [Volume 3, Issue 2, 2013, Pages 191-206]
Service Design Providing a framework of combination Kano model with Rubost design to enhance customer satisfaction in Service Organizations [Volume 3, Issue 4, 2013, Pages 139-154]
Services Offering a model for measuring service brand equity in the field of services : Testing and implementation in a virtual university. [Volume 3, Issue 2, 2013, Pages 191-206]
Shopping centers Segmentation of Shopping Centers Visitors based on their Activities through Factor Analysis and Cluster Analysis [Volume 3, Issue 1, 2013, Pages 81-96]
Shopping styles Investigating And Comparing âConsumer Decision Making Stylesâ Among Working and Non-Working Females [Volume 3, Issue 2, 2013, Pages 1-24]
Short Message Service Analytical comparison of Technology Acceptance Model and theory of reasoned action about mobile advertising acceptance [Volume 3, Issue 4, 2013, Pages 181-196]
SMS Advertising SMS Advertising and Consumer Privacy: Analysis of Factors Affecting Consumer Willingness to send and Receive Information in Permission and Data based SMS advertising [Volume 3, Special Issue, 2013, Pages 101-124]
Social Identity Theory The Theory of Antecedents and Consequences of Consumersâ Brand Identification [Volume 3, Issue 2, 2013, Pages 207-222]
Software products’ quality A study of the effect of software productsâ marketing mix on satisfaction and behavioral intention of costumers [Volume 3, Issue 4, 2013, Pages 93-108]
Statistical Procedures Mediator, Moderator and Intervening Variables in Marketing Researchs: Conceptualization, Differences and Statistical Procedures and Tests [Volume 3, Issue 2, 2013, Pages 157-176]
Statistical Tests Mediator, Moderator and Intervening Variables in Marketing Researchs: Conceptualization, Differences and Statistical Procedures and Tests [Volume 3, Issue 2, 2013, Pages 157-176]
Store shopping The Effect of Music on Store Shopping: Mediating Role of the Time Spent of Customer in Store [Volume 3, Issue 2, 2013, Pages 69-86]
Structural Equation Modeling Presenting a Model to Explain Employee Based Brand Equity in Commercial Insurance Companies of Yazd Province [Volume 3, Issue 1, 2013, Pages 1-16]
SWOT matrix Comprehensive Framework for Strategic Formulation in Isfahan Power Plant by Marketing Approach [Volume 3, Issue 3, 2013, Pages 119-134]
System approach Presenting and Describing the System Model for Evaluating International Market Attractiveness Using for Afghan Exporters [Volume 3, Issue 1, 2013, Pages 97-118]

T

Taguchi experimental design Providing a framework of combination Kano model with Rubost design to enhance customer satisfaction in Service Organizations [Volume 3, Issue 4, 2013, Pages 139-154]
Technological products A study of the effect of software productsâ marketing mix on satisfaction and behavioral intention of costumers [Volume 3, Issue 4, 2013, Pages 93-108]
Technology Radio Frequency Identification (RFID): A Technology for Enhancing Computerized Maintenance System (CMMS) [Volume 3, Special Issue, 2013, Pages 13-20]
Technology Acceptance Model Analytical comparison of Technology Acceptance Model and theory of reasoned action about mobile advertising acceptance [Volume 3, Issue 4, 2013, Pages 181-196]
Theory of Reasoned Action Analytical comparison of Technology Acceptance Model and theory of reasoned action about mobile advertising acceptance [Volume 3, Issue 4, 2013, Pages 181-196]
Time based sale Studying the Possibility of Conclusion of Time Proportional Contracts via Definite Contracts [Volume 3, Issue 1, 2013, Pages 17-36]
Time proportional contract Studying the Possibility of Conclusion of Time Proportional Contracts via Definite Contracts [Volume 3, Issue 1, 2013, Pages 17-36]
Time spent of customer The Effect of Music on Store Shopping: Mediating Role of the Time Spent of Customer in Store [Volume 3, Issue 2, 2013, Pages 69-86]
Trust Analyzing Factors Influencing Virtual Bank Acceptance as New Generation of e-Banking [Volume 3, Issue 3, 2013, Pages 1-20]
Trust Barriers and Crucial factors affecting Iranian consumer mind during online shopping [Volume 3, Special Issue, 2013, Pages 59-68]
Trust Model A New Trust Model for B2C E-Commerce Based on 3D User Interfaces [Volume 3, Special Issue, 2013, Pages 69-80]

U

User communication Antecedents and Outcomes of Search Engines Loyalty: Designing a model of Iranian Users Loyalty [Volume 3, Issue 2, 2013, Pages 25-46]
User satisfaction Antecedents and Outcomes of Search Engines Loyalty: Designing a model of Iranian Users Loyalty [Volume 3, Issue 2, 2013, Pages 25-46]

V

Value equity A Model to Explain Customer Loyalty Based on Customer Equity and Customer Satisfaction: A study in mobile services industry in Bushehr [Volume 3, Issue 3, 2013, Pages 21-38]
Verbal advertising Re Antecedents and Outcomes of Search Engines Loyalty: Designing a model of Iranian Users Loyalty [Volume 3, Issue 2, 2013, Pages 25-46]
Verbal advertising Re-visit intention Antecedents and Outcomes of Search Engines Loyalty: Designing a model of Iranian Users Loyalty [Volume 3, Issue 2, 2013, Pages 25-46]
Viral advertising Examining Viral Ad’s Attributes and the Cause of its Spread on the Internet [Volume 3, Issue 1, 2013, Pages 37-48]
Virtual 3D worlds A New Trust Model for B2C E-Commerce Based on 3D User Interfaces [Volume 3, Special Issue, 2013, Pages 69-80]
Visitors activities Segmentation of Shopping Centers Visitors based on their Activities through Factor Analysis and Cluster Analysis [Volume 3, Issue 1, 2013, Pages 81-96]

W

Western Azerbaijan Identifying and Prioritizing the Export Barriers and Proposing Initiatives to Developing Small to Medium Enterprises (SMEs) Export Case Study: Feed Industry in West Azerbaijan [Volume 3, Issue 1, 2013, Pages 139-160]
Word-of-Mouth Examining Viral Ad’s Attributes and the Cause of its Spread on the Internet [Volume 3, Issue 1, 2013, Pages 37-48]

Keyword Index

A

B

C

D

E

F

G

H

I

K

L

M

N

O

P

R

S

T

U

V

W