Keyword Index

A

  • Advertising Identifying Content and Structural Dimensions of Iranian Banks Advertising Slogans [Volume 2, Issue 2, 2012, Pages 21-36]
  • Advertising Slogan Identifying Content and Structural Dimensions of Iranian Banks Advertising Slogans [Volume 2, Issue 2, 2012, Pages 21-36]
  • AHP method A Model for Locating Branches of Ghavamin Bank [Volume 2, Issue 1, 2012, Pages 129-148]
  • Amos Software Analyzing the Influence of Internal Marketing on Organizational Performance in Travel Agencies of Tehran Using Structural Equation Modeling [Volume 2, Issue 1, 2012, Pages 111-128]
  • Attitude Toward counterfeit product Analyzing factors Affecting Consumers’ Attitude & Intention to Purchase Counterfeit products of luxury Brands In clothing Industry [Volume 2, Issue 3, 2012, Pages 1-34]

B

  • Balanced Scorecard(BSC) Analyzing the Influence of Internal Marketing on Organizational Performance in Travel Agencies of Tehran Using Structural Equation Modeling [Volume 2, Issue 1, 2012, Pages 111-128]
  • Bank Identifying Content and Structural Dimensions of Iranian Banks Advertising Slogans [Volume 2, Issue 2, 2012, Pages 21-36]
  • Bank Mellat impact of interval marketing on market- oriented considering mediatory variables of organizational commitment and organizational citizenship behavior: case of Mellat bank of Tehran. [Volume 2, Issue 1, 2012, Pages 25-46]
  • Bayesian networks (BNs) Risk Analysis of New Product Development Using Bayesian Networks [Volume 2, Issue 1, 2012, Pages 185-202]
  • Brand Surveying the relationship between brand equity and brand-customer personality congruency [Volume 2, Issue 4, 2012, Pages 63-81]
  • Brand Attachment Investigating the effect of consumerâs risk aversion and product involvement on their brand loyalty and word of mouth behavior: the mediating role of brand attachment and brand trust [Volume 2, Issue 4, 2012, Pages 105-121]
  • Brand Awareness The effects of marketing mix elements on Brand equity [Volume 2, Issue 3, 2012, Pages 155-172]
  • Brand Equity Studying the Mediator Role of Customer Based Brand Equity in Successful Customer Relationship and Brand Image of Five Star Hotels in Mashhad [Volume 2, Issue 1, 2012, Pages 73-92]
  • Brand Equity Proposing a Model for Explaining Retailers Based Brand Equity [Volume 2, Issue 2, 2012, Pages 107-122]
  • Brand Equity The examination of relationship personality dimensions & Brand equity and moderating role of Ethical Attributes [Volume 2, Issue 3, 2012, Pages 35-50]
  • Brand Equity The effects of marketing mix elements on Brand equity [Volume 2, Issue 3, 2012, Pages 155-172]
  • Brand Equity Surveying the relationship between brand equity and brand-customer personality congruency [Volume 2, Issue 4, 2012, Pages 63-81]
  • Brand Equity The effect of marketing-mix efforts and corporate image on brand equity in the IT software sector [Volume 2, Issue 4, 2012, Pages 182-195]
  • Brand Identity Investigating Brand Social Identity Perspective and Its Influence on Brand Loyalty Development The Case of Kaleh Dairy Company [Volume 2, Issue 2, 2012, Pages 87-106]
  • Branding Process Devising a Branding Model for Multi-Purpose Mega Projects Localization for Iran: Implementing and Testing in a Multi-Purpose Project [Volume 2, Issue 2, 2012, Pages 1-20]
  • Brand Loyalty Investigating Brand Social Identity Perspective and Its Influence on Brand Loyalty Development The Case of Kaleh Dairy Company [Volume 2, Issue 2, 2012, Pages 87-106]
  • Brand Loyalty The effects of marketing mix elements on Brand equity [Volume 2, Issue 3, 2012, Pages 155-172]
  • Brand Loyalty Investigating the effect of consumerâs risk aversion and product involvement on their brand loyalty and word of mouth behavior: the mediating role of brand attachment and brand trust [Volume 2, Issue 4, 2012, Pages 105-121]
  • Brand Loyalty Surveying the relationship between brand equity and brand-customer personality congruency [Volume 2, Issue 4, 2012, Pages 63-81]
  • Brand Personality Determining The Personality Of Selected Brands Through The Archetypes And Explaining The Way Of Perception Of Their Consumers [Volume 2, Issue 4, 2012, Pages 1-21]
  • Brand Personality Surveying the relationship between brand equity and brand-customer personality congruency [Volume 2, Issue 4, 2012, Pages 63-81]
  • Brand personality dimensions The examination of relationship personality dimensions & Brand equity and moderating role of Ethical Attributes [Volume 2, Issue 3, 2012, Pages 35-50]
  • Brand Satisfaction Proposing a Model for Explaining Retailers Based Brand Equity [Volume 2, Issue 2, 2012, Pages 107-122]
  • Brand Trust Investigating Brand Social Identity Perspective and Its Influence on Brand Loyalty Development The Case of Kaleh Dairy Company [Volume 2, Issue 2, 2012, Pages 87-106]
  • Brand Trust Investigating the effect of consumerâs risk aversion and product involvement on their brand loyalty and word of mouth behavior: the mediating role of brand attachment and brand trust [Volume 2, Issue 4, 2012, Pages 105-121]
  • Brand Trust Surveying the relationship between brand equity and brand-customer personality congruency [Volume 2, Issue 4, 2012, Pages 63-81]
  • Brigges Type Indicator (MBTI) Dimensions of the Myers-Briggs Type Indicator (MBTI) and the customersâ purchase Intention [Volume 2, Issue 4, 2012, Pages 151-165]
  • Business orientation Exploring effect of entrepreneurship and business orientations on innovation and customer value (Case Study: food industry of Mashhad city) [Volume 2, Issue 2, 2012, Pages 51-68]

C

  • CHP Combined Heat and Power Plants Study the effect of the organizational factors on the acceptance using combined heat and power Generation plants (small-scale generation) by organizational Consumers [Volume 2, Issue 2, 2012, Pages 37-50]
  • City of Tehran impact of interval marketing on market- oriented considering mediatory variables of organizational commitment and organizational citizenship behavior: case of Mellat bank of Tehran. [Volume 2, Issue 1, 2012, Pages 25-46]
  • Competitive intelligence Designing and Describing the Model of Competitive Advantage based on Organizational Intelligence in Knowledge-Based Organizations [Volume 2, Issue 1, 2012, Pages 47-72]
  • Competitor Orientation Studying the Influence of Market Orientation on Job Attitude The Case of Commercial Banks in Bushehr [Volume 2, Issue 1, 2012, Pages 149-166]
  • Consistency Investigating Intention to e-shopping Based on Expansion of Technology Acceptance Model [Volume 2, Issue 1, 2012, Pages 93-110]
  • Customer Investigating the Effective Factors on Customer’s Satisfaction Using SERVEQUAL Model [Volume 2, Issue 3, 2012, Pages 173-186]
  • Customer agility Desisgning customer agility model based on dynamic capabilities: Effect of IT Competence, Entrepreneurial Alertness And Market Acuity [Volume 2, Issue 1, 2012, Pages 1-24]
  • Customer life time value (CLV) Utilization of Fuzzy Delphi Analytical Hierarchy Process (FDAHP) and Hierarchical Cluster Analysis (HCA) in RFM Model for Measurement the Customer, Life Time Value: The Case of Toos Shargh Company [Volume 2, Issue 3, 2012, Pages 51-68]
  • Customer relationship management (CRM) Utilization of Fuzzy Delphi Analytical Hierarchy Process (FDAHP) and Hierarchical Cluster Analysis (HCA) in RFM Model for Measurement the Customer, Life Time Value: The Case of Toos Shargh Company [Volume 2, Issue 3, 2012, Pages 51-68]
  • Customer Satisfaction Investigating the Effective Factors on Customer’s Satisfaction Using SERVEQUAL Model [Volume 2, Issue 3, 2012, Pages 173-186]
  • Customer value Exploring effect of entrepreneurship and business orientations on innovation and customer value (Case Study: food industry of Mashhad city) [Volume 2, Issue 2, 2012, Pages 51-68]

D

  • Distinct Theme Devising a Branding Model for Multi-Purpose Mega Projects Localization for Iran: Implementing and Testing in a Multi-Purpose Project [Volume 2, Issue 2, 2012, Pages 1-20]

E

  • Electronic shopping Investigating Intention to e-shopping Based on Expansion of Technology Acceptance Model [Volume 2, Issue 1, 2012, Pages 93-110]
  • Entrepreneurial Marketing Mapping of Social capital in entrepreneurial marketing activities in small business [Volume 2, Issue 3, 2012, Pages 87-106]
  • Entrepreneurial promotion Documentation of New Promotion Approaches in Small and Medium Sized Businesses of the Textile Industry [Volume 2, Issue 1, 2012, Pages 167-184]
  • Entrepreneurship Exploring effect of entrepreneurship and business orientations on innovation and customer value (Case Study: food industry of Mashhad city) [Volume 2, Issue 2, 2012, Pages 51-68]
  • Entrepreneurship alertness Desisgning customer agility model based on dynamic capabilities: Effect of IT Competence, Entrepreneurial Alertness And Market Acuity [Volume 2, Issue 1, 2012, Pages 1-24]
  • Ethical Attributes The examination of relationship personality dimensions & Brand equity and moderating role of Ethical Attributes [Volume 2, Issue 3, 2012, Pages 35-50]
  • Etka chain stores Identifying and prioritizing factors that influence reapeted patronage of Etka chain-stores customers: a neural network approach [Volume 2, Issue 4, 2012, Pages 122-150]
  • Export firm Effect of information technology on value chain of Iranian Exemplary Exporter Manufacturer Companies [Volume 2, Issue 4, 2012, Pages 22-43]

F

  • Facility Location A Model for Locating Branches of Ghavamin Bank [Volume 2, Issue 1, 2012, Pages 129-148]
  • Food Companies Surveying the effect of market orientation and innovation on performance of food companies of Iran Stock Exchange [Volume 2, Issue 3, 2012, Pages 107-120]
  • Fuzzy Delphi Analytical Hierarchy Process (FDAHP) Utilization of Fuzzy Delphi Analytical Hierarchy Process (FDAHP) and Hierarchical Cluster Analysis (HCA) in RFM Model for Measurement the Customer, Life Time Value: The Case of Toos Shargh Company [Volume 2, Issue 3, 2012, Pages 51-68]
  • Fuzzy Topsis Formulation and categorizing Iran Behnoosh Co. strategies: a Fuzzy approach [Volume 2, Issue 3, 2012, Pages 135-154]

G

  • GIS A Model for Locating Branches of Ghavamin Bank [Volume 2, Issue 1, 2012, Pages 129-148]
  • GPS A Model for Locating Branches of Ghavamin Bank [Volume 2, Issue 1, 2012, Pages 129-148]

H

  • Hierarchical Cluster Analysis (HCA) Utilization of Fuzzy Delphi Analytical Hierarchy Process (FDAHP) and Hierarchical Cluster Analysis (HCA) in RFM Model for Measurement the Customer, Life Time Value: The Case of Toos Shargh Company [Volume 2, Issue 3, 2012, Pages 51-68]
  • High Investigating relationship between personality characteristics and friendship Relationships between service providers and customers [Volume 2, Issue 4, 2012, Pages 166-181]
  • Human intelligence (HI) Designing and Describing the Model of Competitive Advantage based on Organizational Intelligence in Knowledge-Based Organizations [Volume 2, Issue 1, 2012, Pages 47-72]

I

  • Identifying and prioritizing Identifying and prioritizing factors that influence reapeted patronage of Etka chain-stores customers: a neural network approach [Volume 2, Issue 4, 2012, Pages 122-150]
  • Industrial Companies Study the Effect of Managers Attitudes on Marketing Strategies and their Related to the Marketing Performance Metrics in Industrial Companies [Volume 2, Issue 4, 2012, Pages 82-104]
  • Information technology Effect of information technology on value chain of Iranian Exemplary Exporter Manufacturer Companies [Volume 2, Issue 4, 2012, Pages 22-43]
  • Information Technology (IT) Optimizing the Usage of Information Technology in Supply Chain Management and Marketing of Aviation Products by AHP Approach [Volume 2, Issue 2, 2012, Pages 143-164]
  • Intellectual capitals Designing and Describing the Model of Competitive Advantage based on Organizational Intelligence in Knowledge-Based Organizations [Volume 2, Issue 1, 2012, Pages 47-72]
  • Intention to online purchase, Transportation system Application of the theories of Self-Determination, Planned Behavior and Reasoned Action in online purchasing (A study at Royal Safar Iranian Company) [Volume 2, Issue 2, 2012, Pages 69-86]
  • Interfunctional Coordination Studying the Influence of Market Orientation on Job Attitude The Case of Commercial Banks in Bushehr [Volume 2, Issue 1, 2012, Pages 149-166]
  • Internal marketing Analyzing the Influence of Internal Marketing on Organizational Performance in Travel Agencies of Tehran Using Structural Equation Modeling [Volume 2, Issue 1, 2012, Pages 111-128]
  • Internal marketing impact of interval marketing on market- oriented considering mediatory variables of organizational commitment and organizational citizenship behavior: case of Mellat bank of Tehran. [Volume 2, Issue 1, 2012, Pages 25-46]
  • Internet advertising Selecting appropriate Internet advertising type in air transport services, Using a practical mode, Case Study: Iran Air Airlines (Homa) [Volume 2, Issue 3, 2012, Pages 69-86]
  • Internet Services Classifying WebQual Variables Based on Kano Model for Evaluating Customer Satisfaction of Internet Banking Service Quality [Volume 2, Issue 2, 2012, Pages 123-142]
  • Iran Effect of information technology on value chain of Iranian Exemplary Exporter Manufacturer Companies [Volume 2, Issue 4, 2012, Pages 22-43]
  • Irancell Company Effects of marketing tactics relationship on customer loyalty from the perspective of Irancell customers [Volume 2, Issue 4, 2012, Pages 44-62]
  • IT infrastructure Effect of information technology on value chain of Iranian Exemplary Exporter Manufacturer Companies [Volume 2, Issue 4, 2012, Pages 22-43]

J

  • Job Attitude Studying the Influence of Market Orientation on Job Attitude The Case of Commercial Banks in Bushehr [Volume 2, Issue 1, 2012, Pages 149-166]

K

  • Keywords: Marketing mix The effects of marketing mix elements on Brand equity [Volume 2, Issue 3, 2012, Pages 155-172]
  • Knowledge-based organizations (KBOs) Designing and Describing the Model of Competitive Advantage based on Organizational Intelligence in Knowledge-Based Organizations [Volume 2, Issue 1, 2012, Pages 47-72]
  • Knowledge communities Designing and Describing the Model of Competitive Advantage based on Organizational Intelligence in Knowledge-Based Organizations [Volume 2, Issue 1, 2012, Pages 47-72]

L

  • Laddering technique Notebook Positioning With Perceptual Map and Laddering Method [Volume 2, Issue 3, 2012, Pages 121-134]
  • Landmark Devising a Branding Model for Multi-Purpose Mega Projects Localization for Iran: Implementing and Testing in a Multi-Purpose Project [Volume 2, Issue 2, 2012, Pages 1-20]
  • Luxury Brand Analyzing factors Affecting Consumers’ Attitude & Intention to Purchase Counterfeit products of luxury Brands In clothing Industry [Volume 2, Issue 3, 2012, Pages 1-34]

M

  • Market acuity Desisgning customer agility model based on dynamic capabilities: Effect of IT Competence, Entrepreneurial Alertness And Market Acuity [Volume 2, Issue 1, 2012, Pages 1-24]
  • Marketing Optimizing the Usage of Information Technology in Supply Chain Management and Marketing of Aviation Products by AHP Approach [Volume 2, Issue 2, 2012, Pages 143-164]
  • Marketing Management Study the Effect of Managers Attitudes on Marketing Strategies and their Related to the Marketing Performance Metrics in Industrial Companies [Volume 2, Issue 4, 2012, Pages 82-104]
  • Marketing mix The effect of marketing-mix efforts and corporate image on brand equity in the IT software sector [Volume 2, Issue 4, 2012, Pages 182-195]
  • Marketing Performance Metrics Study the Effect of Managers Attitudes on Marketing Strategies and their Related to the Marketing Performance Metrics in Industrial Companies [Volume 2, Issue 4, 2012, Pages 82-104]
  • Marketing Strategies Study the Effect of Managers Attitudes on Marketing Strategies and their Related to the Marketing Performance Metrics in Industrial Companies [Volume 2, Issue 4, 2012, Pages 82-104]
  • Market Orientation Studying the Influence of Market Orientation on Job Attitude The Case of Commercial Banks in Bushehr [Volume 2, Issue 1, 2012, Pages 149-166]
  • Market Orientation impact of interval marketing on market- oriented considering mediatory variables of organizational commitment and organizational citizenship behavior: case of Mellat bank of Tehran. [Volume 2, Issue 1, 2012, Pages 25-46]
  • Market Orientation Surveying the effect of market orientation and innovation on performance of food companies of Iran Stock Exchange [Volume 2, Issue 3, 2012, Pages 107-120]
  • Mayers Dimensions of the Myers-Briggs Type Indicator (MBTI) and the customersâ purchase Intention [Volume 2, Issue 4, 2012, Pages 151-165]
  • Mayers-Brigges Type Indicator (MBTI) Dimensions of the Myers-Briggs Type Indicator (MBTI) and the customersâ purchase Intention [Volume 2, Issue 4, 2012, Pages 151-165]
  • MCLP A Model for Locating Branches of Ghavamin Bank [Volume 2, Issue 1, 2012, Pages 129-148]
  • Mega Projects of entertaining Devising a Branding Model for Multi-Purpose Mega Projects Localization for Iran: Implementing and Testing in a Multi-Purpose Project [Volume 2, Issue 2, 2012, Pages 1-20]

N

  • New Product Development (NPD) Risk Analysis of New Product Development Using Bayesian Networks [Volume 2, Issue 1, 2012, Pages 185-202]
  • New promotion approaches Documentation of New Promotion Approaches in Small and Medium Sized Businesses of the Textile Industry [Volume 2, Issue 1, 2012, Pages 167-184]
  • Normative beliefs Investigating Intention to e-shopping Based on Expansion of Technology Acceptance Model [Volume 2, Issue 1, 2012, Pages 93-110]

O

  • Operational capability Effect of information technology on value chain of Iranian Exemplary Exporter Manufacturer Companies [Volume 2, Issue 4, 2012, Pages 22-43]
  • Organizational citizenship behavior impact of interval marketing on market- oriented considering mediatory variables of organizational commitment and organizational citizenship behavior: case of Mellat bank of Tehran. [Volume 2, Issue 1, 2012, Pages 25-46]
  • Organizational commitment impact of interval marketing on market- oriented considering mediatory variables of organizational commitment and organizational citizenship behavior: case of Mellat bank of Tehran. [Volume 2, Issue 1, 2012, Pages 25-46]
  • Organizational consumers Study the effect of the organizational factors on the acceptance using combined heat and power Generation plants (small-scale generation) by organizational Consumers [Volume 2, Issue 2, 2012, Pages 37-50]
  • Organizational factors Study the effect of the organizational factors on the acceptance using combined heat and power Generation plants (small-scale generation) by organizational Consumers [Volume 2, Issue 2, 2012, Pages 37-50]
  • Organization process output Desisgning customer agility model based on dynamic capabilities: Effect of IT Competence, Entrepreneurial Alertness And Market Acuity [Volume 2, Issue 1, 2012, Pages 1-24]

P

  • Partial Least Squares Proposing a Model for Explaining Retailers Based Brand Equity [Volume 2, Issue 2, 2012, Pages 107-122]
  • Perceived website quality, Gender Application of the theories of Self-Determination, Planned Behavior and Reasoned Action in online purchasing (A study at Royal Safar Iranian Company) [Volume 2, Issue 2, 2012, Pages 69-86]
  • Perceptual map Notebook Positioning With Perceptual Map and Laddering Method [Volume 2, Issue 3, 2012, Pages 121-134]
  • Performance Surveying the effect of market orientation and innovation on performance of food companies of Iran Stock Exchange [Volume 2, Issue 3, 2012, Pages 107-120]
  • Place Making Devising a Branding Model for Multi-Purpose Mega Projects Localization for Iran: Implementing and Testing in a Multi-Purpose Project [Volume 2, Issue 2, 2012, Pages 1-20]
  • Product Involvement Investigating the effect of consumerâs risk aversion and product involvement on their brand loyalty and word of mouth behavior: the mediating role of brand attachment and brand trust [Volume 2, Issue 4, 2012, Pages 105-121]
  • Product Involvement Dimensions of the Myers-Briggs Type Indicator (MBTI) and the customersâ purchase Intention [Volume 2, Issue 4, 2012, Pages 151-165]
  • Product Knowledge Dimensions of the Myers-Briggs Type Indicator (MBTI) and the customersâ purchase Intention [Volume 2, Issue 4, 2012, Pages 151-165]
  • Project Exclusive Identity Devising a Branding Model for Multi-Purpose Mega Projects Localization for Iran: Implementing and Testing in a Multi-Purpose Project [Volume 2, Issue 2, 2012, Pages 1-20]
  • Prouct positioning Notebook Positioning With Perceptual Map and Laddering Method [Volume 2, Issue 3, 2012, Pages 121-134]
  • Purchase Intention Analyzing factors Affecting Consumers’ Attitude & Intention to Purchase Counterfeit products of luxury Brands In clothing Industry [Volume 2, Issue 3, 2012, Pages 1-34]
  • Purchase Intention Dimensions of the Myers-Briggs Type Indicator (MBTI) and the customersâ purchase Intention [Volume 2, Issue 4, 2012, Pages 151-165]
  • Purchase preference Study the effect of the organizational factors on the acceptance using combined heat and power Generation plants (small-scale generation) by organizational Consumers [Volume 2, Issue 2, 2012, Pages 37-50]

Q

  • QSPM Technique Formulation and categorizing Iran Behnoosh Co. strategies: a Fuzzy approach [Volume 2, Issue 3, 2012, Pages 135-154]
  • QUAL Classifying WebQual Variables Based on Kano Model for Evaluating Customer Satisfaction of Internet Banking Service Quality [Volume 2, Issue 2, 2012, Pages 123-142]
  • Quality of communication Effects of marketing tactics relationship on customer loyalty from the perspective of Irancell customers [Volume 2, Issue 4, 2012, Pages 44-62]

R

  • Relationship marketing tactics Effects of marketing tactics relationship on customer loyalty from the perspective of Irancell customers [Volume 2, Issue 4, 2012, Pages 44-62]
  • Retailer Proposing a Model for Explaining Retailers Based Brand Equity [Volume 2, Issue 2, 2012, Pages 107-122]
  • RFM model Utilization of Fuzzy Delphi Analytical Hierarchy Process (FDAHP) and Hierarchical Cluster Analysis (HCA) in RFM Model for Measurement the Customer, Life Time Value: The Case of Toos Shargh Company [Volume 2, Issue 3, 2012, Pages 51-68]
  • Risk Risk Analysis of New Product Development Using Bayesian Networks [Volume 2, Issue 1, 2012, Pages 185-202]
  • Risk Aversion Investigating the effect of consumerâs risk aversion and product involvement on their brand loyalty and word of mouth behavior: the mediating role of brand attachment and brand trust [Volume 2, Issue 4, 2012, Pages 105-121]

S

  • Satisfaction Investigating Brand Social Identity Perspective and Its Influence on Brand Loyalty Development The Case of Kaleh Dairy Company [Volume 2, Issue 2, 2012, Pages 87-106]
  • SAW technique Formulation and categorizing Iran Behnoosh Co. strategies: a Fuzzy approach [Volume 2, Issue 3, 2012, Pages 135-154]
  • Security Investigating Intention to e-shopping Based on Expansion of Technology Acceptance Model [Volume 2, Issue 1, 2012, Pages 93-110]
  • SERVEQUAL Model Investigating the Effective Factors on Customer’s Satisfaction Using SERVEQUAL Model [Volume 2, Issue 3, 2012, Pages 173-186]
  • Service quality Investigating the Effective Factors on Customer’s Satisfaction Using SERVEQUAL Model [Volume 2, Issue 3, 2012, Pages 173-186]
  • Smart PLS Studying the Mediator Role of Customer Based Brand Equity in Successful Customer Relationship and Brand Image of Five Star Hotels in Mashhad [Volume 2, Issue 1, 2012, Pages 73-92]
  • SMEs Documentation of New Promotion Approaches in Small and Medium Sized Businesses of the Textile Industry [Volume 2, Issue 1, 2012, Pages 167-184]
  • Social Capital Mapping of Social capital in entrepreneurial marketing activities in small business [Volume 2, Issue 3, 2012, Pages 87-106]
  • Software The effect of marketing-mix efforts and corporate image on brand equity in the IT software sector [Volume 2, Issue 4, 2012, Pages 182-195]
  • Stock exchange Surveying the effect of market orientation and innovation on performance of food companies of Iran Stock Exchange [Volume 2, Issue 3, 2012, Pages 107-120]
  • Strategic planning Formulation and categorizing Iran Behnoosh Co. strategies: a Fuzzy approach [Volume 2, Issue 3, 2012, Pages 135-154]
  • Structural Equation Modeling(SEM) Analyzing the Influence of Internal Marketing on Organizational Performance in Travel Agencies of Tehran Using Structural Equation Modeling [Volume 2, Issue 1, 2012, Pages 111-128]
  • Structural Equitation Modeling Proposing a Model for Explaining Retailers Based Brand Equity [Volume 2, Issue 2, 2012, Pages 107-122]
  • Structural intelligence (HI) Designing and Describing the Model of Competitive Advantage based on Organizational Intelligence in Knowledge-Based Organizations [Volume 2, Issue 1, 2012, Pages 47-72]
  • Successful customer relationship Studying the Mediator Role of Customer Based Brand Equity in Successful Customer Relationship and Brand Image of Five Star Hotels in Mashhad [Volume 2, Issue 1, 2012, Pages 73-92]
  • Supply chain flexibility Optimizing the Usage of Information Technology in Supply Chain Management and Marketing of Aviation Products by AHP Approach [Volume 2, Issue 2, 2012, Pages 143-164]
  • Supply chain integration Optimizing the Usage of Information Technology in Supply Chain Management and Marketing of Aviation Products by AHP Approach [Volume 2, Issue 2, 2012, Pages 143-164]
  • Supply Chain Management (SCM) Optimizing the Usage of Information Technology in Supply Chain Management and Marketing of Aviation Products by AHP Approach [Volume 2, Issue 2, 2012, Pages 143-164]
  • Supply chain responsibility Optimizing the Usage of Information Technology in Supply Chain Management and Marketing of Aviation Products by AHP Approach [Volume 2, Issue 2, 2012, Pages 143-164]
  • SWOT matrix Formulation and categorizing Iran Behnoosh Co. strategies: a Fuzzy approach [Volume 2, Issue 3, 2012, Pages 135-154]
  • Synergistic Composition of subprojects Devising a Branding Model for Multi-Purpose Mega Projects Localization for Iran: Implementing and Testing in a Multi-Purpose Project [Volume 2, Issue 2, 2012, Pages 1-20]

T

  • Technology Acceptance Model Investigating Intention to e-shopping Based on Expansion of Technology Acceptance Model [Volume 2, Issue 1, 2012, Pages 93-110]
  • Textile industry Documentation of New Promotion Approaches in Small and Medium Sized Businesses of the Textile Industry [Volume 2, Issue 1, 2012, Pages 167-184]

V

  • VAIO Dimensions of the Myers-Briggs Type Indicator (MBTI) and the customersâ purchase Intention [Volume 2, Issue 4, 2012, Pages 151-165]
  • Value chain Effect of information technology on value chain of Iranian Exemplary Exporter Manufacturer Companies [Volume 2, Issue 4, 2012, Pages 22-43]

W

  • Word of Mouth Investigating the effect of consumerâs risk aversion and product involvement on their brand loyalty and word of mouth behavior: the mediating role of brand attachment and brand trust [Volume 2, Issue 4, 2012, Pages 105-121]