Keyword Index

A

  • Adaptation of marketing tactics Companies Export Function: Identifying the Effects of Perceived Competitive Advantages, Adapting Marketing Tactics and Exporting Experience on Export Function [Volume 1, Issue 1, 2011, Pages 155-180]
  • Adoption Review and Identification of Critical Success Factors in Adoption of Mobile Banking by Customers [Volume 1, Issue 3, 2011, Pages 99-108]
  • Advertising ٍEvaluating Advertizing Effectiveness of Parsian Bank and Identifying the Factors with Most Influence on Its Improvement in the City of Tehran [Volume 1, Issue 2, 2011, Pages 17-40]
  • AIDA Model ٍEvaluating Advertizing Effectiveness of Parsian Bank and Identifying the Factors with Most Influence on Its Improvement in the City of Tehran [Volume 1, Issue 2, 2011, Pages 17-40]
  • Analytical Network Process Network Analysis of Strategic Marketing Actions and Quality Function Deployment [Volume 1, Issue 3, 2011, Pages 165-192]
  • ANSAR bank Introducing a Comprehensive Model of Service Brand Equity and Customer Buying Behavior - The Case of ANSAR Bank [Volume 1, Issue 3, 2011, Pages 63-78]
  • Association Rules Classification of Customers' Needs and Analyzing Their Behavior Using Integrated Model of Kano and Association Rules [Volume 1, Issue 2, 2011, Pages 1-16]
  • Attitude toward the message Tendency to Message Delivery in Internet Viral Marketing [Volume 1, Issue 3, 2011, Pages 219-236]
  • Attractiveness Tendency to Message Delivery in Internet Viral Marketing [Volume 1, Issue 3, 2011, Pages 219-236]
  • Awareness Investigating the Influence of Perceived Value on Users' Attitudes toward Internet Advertisements [Volume 1, Issue 3, 2011, Pages 79-98]

B

  • Balanced Score Card Identifying and Ranking of Performance Indicators of Entering Foreign Markets With a Case Study in Iran Khodro Industrial Group [Volume 1, Issue 2, 2011, Pages 61-78]
  • Bank industry Explaining the Relationship between Positive Behavioral Outcomes of Employees and Customers of Selected Banks [Volume 1, Issue 3, 2011, Pages 129-144]
  • Blind signature Proposing a New Approach for Security of Sending e-Cash Based on Blind Signature and Asymmetric Encryption Algorithms [Volume 1, Issue 2, 2011, Pages 105-116]
  • Brand Analyzing the Influence of Customers’ Perception of Marketing Mix on Brand Equity: The Case of Razavi Nutritive Products [Volume 1, Issue 2, 2011, Pages 93-104]
  • Brand Equity Analyzing the Influence of Customers’ Perception of Marketing Mix on Brand Equity: The Case of Razavi Nutritive Products [Volume 1, Issue 2, 2011, Pages 93-104]
  • Brand Equity Country of Origin Image and Brand Equity Formation of Electronic Goods [Volume 1, Issue 3, 2011, Pages 109-128]

C

  • Cognitive innovativeness The Influence of Consumers' Innovativeness on their Shopping Decision Making Styles [Volume 1, Issue 3, 2011, Pages 1-26]
  • Commercial intention Tendency to Message Delivery in Internet Viral Marketing [Volume 1, Issue 3, 2011, Pages 219-236]
  • Competitive Advantage Investigating the effect of Individual Characteristics on Marketing Intelligence in Organization (Case Study: Tehran Scientific Centers and Manufacturing Companies) [Volume 1, Issue 1, 2011, Pages 71-100]
  • Consumer Behavior Country of Origin Image and Brand Equity Formation of Electronic Goods [Volume 1, Issue 3, 2011, Pages 109-128]
  • Consumer innovativeness The Influence of Consumers' Innovativeness on their Shopping Decision Making Styles [Volume 1, Issue 3, 2011, Pages 1-26]
  • Control orientation Evaluation and Analysis of the Strategies of Food Products Entry to Foreign Markets [Volume 1, Issue 3, 2011, Pages 193-218]
  • Cost leadership Strategic Orientation and Order of Market Entry of Food Firms [Volume 1, Issue 3, 2011, Pages 47-62]
  • Country of origin image Country of Origin Image and Brand Equity Formation of Electronic Goods [Volume 1, Issue 3, 2011, Pages 109-128]
  • CSI The Influence of Consumers' Innovativeness on their Shopping Decision Making Styles [Volume 1, Issue 3, 2011, Pages 1-26]
  • Customer buying behavior Introducing a Comprehensive Model of Service Brand Equity and Customer Buying Behavior - The Case of ANSAR Bank [Volume 1, Issue 3, 2011, Pages 63-78]
  • Customer Satisfaction Classification of Customers' Needs and Analyzing Their Behavior Using Integrated Model of Kano and Association Rules [Volume 1, Issue 2, 2011, Pages 1-16]
  • Customer Satisfaction Designing and Explaining the Model of Persistent Customer Loyalty in e-Commerce: A Study in the e-Retailer’s Web Sites [Volume 1, Issue 2, 2011, Pages 79-92]
  • Customer Satisfaction Interaction of Employee Loyalty and Customer Loyalty in the Service Industry [Volume 1, Issue 3, 2011, Pages 27-46]

D

  • Data Mining Classification of Customers' Needs and Analyzing Their Behavior Using Integrated Model of Kano and Association Rules [Volume 1, Issue 2, 2011, Pages 1-16]
  • Delphi Method The Factors Influencing the Development of Radio Frequency Identification Technology in E-Supply Chain Management (Case study: Iran Khodro Industrial Group (IKCO)) [Volume 1, Issue 1, 2011, Pages 41-70]
  • Demographic characteristics Investigating the Impact of Demographic Characteristics on Encouraging Public Donations via SMS Advertising [Volume 1, Issue 1, 2011, Pages 23-40]

E

  • E-Banking Review and Identification of Critical Success Factors in Adoption of Mobile Banking by Customers [Volume 1, Issue 3, 2011, Pages 99-108]
  • Effectiveness ٍEvaluating Advertizing Effectiveness of Parsian Bank and Identifying the Factors with Most Influence on Its Improvement in the City of Tehran [Volume 1, Issue 2, 2011, Pages 17-40]
  • Electronic stores Model of Improving Customer Loyalty in Electronic Stores [Volume 1, Issue 3, 2011, Pages 145-164]
  • E-Loyalty Model of Improving Customer Loyalty in Electronic Stores [Volume 1, Issue 3, 2011, Pages 145-164]
  • Employee loyalty Interaction of Employee Loyalty and Customer Loyalty in the Service Industry [Volume 1, Issue 3, 2011, Pages 27-46]
  • Encryption Proposing a New Approach for Security of Sending e-Cash Based on Blind Signature and Asymmetric Encryption Algorithms [Volume 1, Issue 2, 2011, Pages 105-116]
  • Entertainment Investigating the Influence of Perceived Value on Users' Attitudes toward Internet Advertisements [Volume 1, Issue 3, 2011, Pages 79-98]
  • Entry strategy Identifying and Ranking of Performance Indicators of Entering Foreign Markets With a Case Study in Iran Khodro Industrial Group [Volume 1, Issue 2, 2011, Pages 61-78]
  • Exporting experience Companies Export Function: Identifying the Effects of Perceived Competitive Advantages, Adapting Marketing Tactics and Exporting Experience on Export Function [Volume 1, Issue 1, 2011, Pages 155-180]

F

  • Food and beverage industries of Fars province Investigating and Categorizing Effective Factors and Components on New Product Development Process (Studying SMEs Managers’ Perspective in Food and Beverage Industries of Fars Province) [Volume 1, Issue 1, 2011, Pages 101-126]
  • Fuzzy Analytic Hierarchy Process The Factors Influencing the Development of Radio Frequency Identification Technology in E-Supply Chain Management (Case study: Iran Khodro Industrial Group (IKCO)) [Volume 1, Issue 1, 2011, Pages 41-70]
  • Fuzzy Delphi Method The Factors Influencing the Development of Radio Frequency Identification Technology in E-Supply Chain Management (Case study: Iran Khodro Industrial Group (IKCO)) [Volume 1, Issue 1, 2011, Pages 41-70]

H

  • Hand Categorizing the Driving Affecting Factors on Iran’s Carpet Industry competitiveness by Fuzzy Topsis Technique [Volume 1, Issue 1, 2011, Pages 127-154]
  • Hand-made carpet industry Categorizing the Driving Affecting Factors on Iran’s Carpet Industry competitiveness by Fuzzy Topsis Technique [Volume 1, Issue 1, 2011, Pages 127-154]

I

  • Individual Factors Investigating the effect of Individual Characteristics on Marketing Intelligence in Organization (Case Study: Tehran Scientific Centers and Manufacturing Companies) [Volume 1, Issue 1, 2011, Pages 71-100]
  • Innovation differentiation Strategic Orientation and Order of Market Entry of Food Firms [Volume 1, Issue 3, 2011, Pages 47-62]
  • Intention to forward message Tendency to Message Delivery in Internet Viral Marketing [Volume 1, Issue 3, 2011, Pages 219-236]
  • Internal reaction Introducing a Comprehensive Model of Service Brand Equity and Customer Buying Behavior - The Case of ANSAR Bank [Volume 1, Issue 3, 2011, Pages 63-78]
  • International marketing Evaluation and Analysis of the Strategies of Food Products Entry to Foreign Markets [Volume 1, Issue 3, 2011, Pages 193-218]
  • International strategy Evaluation and Analysis of the Strategies of Food Products Entry to Foreign Markets [Volume 1, Issue 3, 2011, Pages 193-218]
  • Internet advertisements Investigating the Influence of Perceived Value on Users' Attitudes toward Internet Advertisements [Volume 1, Issue 3, 2011, Pages 79-98]
  • Internet customers Model of Improving Customer Loyalty in Electronic Stores [Volume 1, Issue 3, 2011, Pages 145-164]

K

  • Keywords: Competitiveness Categorizing the Driving Affecting Factors on Iran’s Carpet Industry competitiveness by Fuzzy Topsis Technique [Volume 1, Issue 1, 2011, Pages 127-154]
  • Keywords: Critical success factors Investigating and Categorizing Effective Factors and Components on New Product Development Process (Studying SMEs Managers’ Perspective in Food and Beverage Industries of Fars Province) [Volume 1, Issue 1, 2011, Pages 101-126]
  • Key words: Export performance Companies Export Function: Identifying the Effects of Perceived Competitive Advantages, Adapting Marketing Tactics and Exporting Experience on Export Function [Volume 1, Issue 1, 2011, Pages 155-180]
  • Keywords: Gray market Investigating the Effect of Risk, Value, and Price Consciousness on Willingness to Purchase Gray Market Goods in Kerman Province [Volume 1, Issue 1, 2011, Pages 1-22]
  • Key words: Marketing intelligence Investigating the effect of Individual Characteristics on Marketing Intelligence in Organization (Case Study: Tehran Scientific Centers and Manufacturing Companies) [Volume 1, Issue 1, 2011, Pages 71-100]
  • Keywords: Radio Frequency Identification The Factors Influencing the Development of Radio Frequency Identification Technology in E-Supply Chain Management (Case study: Iran Khodro Industrial Group (IKCO)) [Volume 1, Issue 1, 2011, Pages 41-70]
  • Key words: SMS advertising Investigating the Impact of Demographic Characteristics on Encouraging Public Donations via SMS Advertising [Volume 1, Issue 1, 2011, Pages 23-40]
  • Key words: SMS advertising- Public donations- Demographic characteristics Investigating the Impact of Demographic Characteristics on Encouraging Public Donations via SMS Advertising [Volume 1, Issue 1, 2011, Pages 23-40]

L

  • Loyalty Introducing a Comprehensive Model of Service Brand Equity and Customer Buying Behavior - The Case of ANSAR Bank [Volume 1, Issue 3, 2011, Pages 63-78]
  • Loyalty Model of Improving Customer Loyalty in Electronic Stores [Volume 1, Issue 3, 2011, Pages 145-164]
  • Loyalty Review and Identification of Critical Success Factors in Adoption of Mobile Banking by Customers [Volume 1, Issue 3, 2011, Pages 99-108]

M

  • Machine carpet Network Analysis of Strategic Marketing Actions and Quality Function Deployment [Volume 1, Issue 3, 2011, Pages 165-192]
  • Marketing Using Marketing Capability Maturity Model to Measure Marketing Processes at Iran Transfo Corporation [Volume 1, Issue 2, 2011, Pages 41-60]
  • Marketing Capability Maturity Model Using Marketing Capability Maturity Model to Measure Marketing Processes at Iran Transfo Corporation [Volume 1, Issue 2, 2011, Pages 41-60]
  • Marketing differentiation Strategic Orientation and Order of Market Entry of Food Firms [Volume 1, Issue 3, 2011, Pages 47-62]
  • Marketing mix Analyzing the Influence of Customers’ Perception of Marketing Mix on Brand Equity: The Case of Razavi Nutritive Products [Volume 1, Issue 2, 2011, Pages 93-104]
  • Marketing Processes Using Marketing Capability Maturity Model to Measure Marketing Processes at Iran Transfo Corporation [Volume 1, Issue 2, 2011, Pages 41-60]
  • Media ٍEvaluating Advertizing Effectiveness of Parsian Bank and Identifying the Factors with Most Influence on Its Improvement in the City of Tehran [Volume 1, Issue 2, 2011, Pages 17-40]
  • Media richness Tendency to Message Delivery in Internet Viral Marketing [Volume 1, Issue 3, 2011, Pages 219-236]
  • Mobile banking Review and Identification of Critical Success Factors in Adoption of Mobile Banking by Customers [Volume 1, Issue 3, 2011, Pages 99-108]
  • Multi Criteria Decision Making (MCDM) Categorizing the Driving Affecting Factors on Iran’s Carpet Industry competitiveness by Fuzzy Topsis Technique [Volume 1, Issue 1, 2011, Pages 127-154]

N

  • New Product Development (NPD) Investigating and Categorizing Effective Factors and Components on New Product Development Process (Studying SMEs Managers’ Perspective in Food and Beverage Industries of Fars Province) [Volume 1, Issue 1, 2011, Pages 101-126]

O

  • Order of market entry Strategic Orientation and Order of Market Entry of Food Firms [Volume 1, Issue 3, 2011, Pages 47-62]

P

  • Payment security Designing and Explaining the Model of Persistent Customer Loyalty in e-Commerce: A Study in the e-Retailer’s Web Sites [Volume 1, Issue 2, 2011, Pages 79-92]
  • Perceived competitive advantage Companies Export Function: Identifying the Effects of Perceived Competitive Advantages, Adapting Marketing Tactics and Exporting Experience on Export Function [Volume 1, Issue 1, 2011, Pages 155-180]
  • Perceived value Investigating the Effect of Risk, Value, and Price Consciousness on Willingness to Purchase Gray Market Goods in Kerman Province [Volume 1, Issue 1, 2011, Pages 1-22]
  • Perceived value Investigating the Influence of Perceived Value on Users' Attitudes toward Internet Advertisements [Volume 1, Issue 3, 2011, Pages 79-98]
  • Performance Evaluation Identifying and Ranking of Performance Indicators of Entering Foreign Markets With a Case Study in Iran Khodro Industrial Group [Volume 1, Issue 2, 2011, Pages 61-78]
  • Persistent customer loyalty Designing and Explaining the Model of Persistent Customer Loyalty in e-Commerce: A Study in the e-Retailer’s Web Sites [Volume 1, Issue 2, 2011, Pages 79-92]
  • Price consciousness Investigating the Effect of Risk, Value, and Price Consciousness on Willingness to Purchase Gray Market Goods in Kerman Province [Volume 1, Issue 1, 2011, Pages 1-22]
  • Product related consumer intellectual involvement Country of Origin Image and Brand Equity Formation of Electronic Goods [Volume 1, Issue 3, 2011, Pages 109-128]
  • Public donations Investigating the Impact of Demographic Characteristics on Encouraging Public Donations via SMS Advertising [Volume 1, Issue 1, 2011, Pages 23-40]
  • Public key Proposing a New Approach for Security of Sending e-Cash Based on Blind Signature and Asymmetric Encryption Algorithms [Volume 1, Issue 2, 2011, Pages 105-116]

Q

  • Quality Function Deployment Network Analysis of Strategic Marketing Actions and Quality Function Deployment [Volume 1, Issue 3, 2011, Pages 165-192]

R

  • Razavi products Analyzing the Influence of Customers’ Perception of Marketing Mix on Brand Equity: The Case of Razavi Nutritive Products [Volume 1, Issue 2, 2011, Pages 93-104]
  • Relational benefits Explaining the Relationship between Positive Behavioral Outcomes of Employees and Customers of Selected Banks [Volume 1, Issue 3, 2011, Pages 129-144]
  • Relationship quality Explaining the Relationship between Positive Behavioral Outcomes of Employees and Customers of Selected Banks [Volume 1, Issue 3, 2011, Pages 129-144]
  • RSA Proposing a New Approach for Security of Sending e-Cash Based on Blind Signature and Asymmetric Encryption Algorithms [Volume 1, Issue 2, 2011, Pages 105-116]

S

  • Satisfaction Review and Identification of Critical Success Factors in Adoption of Mobile Banking by Customers [Volume 1, Issue 3, 2011, Pages 99-108]
  • Sensory innovativeness The Influence of Consumers' Innovativeness on their Shopping Decision Making Styles [Volume 1, Issue 3, 2011, Pages 1-26]
  • Service brand equity Introducing a Comprehensive Model of Service Brand Equity and Customer Buying Behavior - The Case of ANSAR Bank [Volume 1, Issue 3, 2011, Pages 63-78]
  • Service quality Interaction of Employee Loyalty and Customer Loyalty in the Service Industry [Volume 1, Issue 3, 2011, Pages 27-46]
  • Services ٍEvaluating Advertizing Effectiveness of Parsian Bank and Identifying the Factors with Most Influence on Its Improvement in the City of Tehran [Volume 1, Issue 2, 2011, Pages 17-40]
  • Services marketing mix Introducing a Comprehensive Model of Service Brand Equity and Customer Buying Behavior - The Case of ANSAR Bank [Volume 1, Issue 3, 2011, Pages 63-78]
  • Shopping Decision making style The Influence of Consumers' Innovativeness on their Shopping Decision Making Styles [Volume 1, Issue 3, 2011, Pages 1-26]
  • Small and medium companies Investigating and Categorizing Effective Factors and Components on New Product Development Process (Studying SMEs Managers’ Perspective in Food and Beverage Industries of Fars Province) [Volume 1, Issue 1, 2011, Pages 101-126]
  • Small and medium companies Investigating and Categorizing Effective Factors and Components on New Product Development Process (Studying SMEs Managers’ Perspective in Food and Beverage Industries of Fars Province) [Volume 1, Issue 1, 2011, Pages 101-126]
  • SMEs managers perspective Investigating and Categorizing Effective Factors and Components on New Product Development Process (Studying SMEs Managers’ Perspective in Food and Beverage Industries of Fars Province) [Volume 1, Issue 1, 2011, Pages 101-126]
  • Strategic marketing management Network Analysis of Strategic Marketing Actions and Quality Function Deployment [Volume 1, Issue 3, 2011, Pages 165-192]
  • Strategic Orientation Strategic Orientation and Order of Market Entry of Food Firms [Volume 1, Issue 3, 2011, Pages 47-62]
  • Strategic Reference Points (SRPs) Evaluation and Analysis of the Strategies of Food Products Entry to Foreign Markets [Volume 1, Issue 3, 2011, Pages 193-218]
  • Structural Equation Modeling Companies Export Function: Identifying the Effects of Perceived Competitive Advantages, Adapting Marketing Tactics and Exporting Experience on Export Function [Volume 1, Issue 1, 2011, Pages 155-180]
  • Supply Chain Management The Factors Influencing the Development of Radio Frequency Identification Technology in E-Supply Chain Management (Case study: Iran Khodro Industrial Group (IKCO)) [Volume 1, Issue 1, 2011, Pages 41-70]

T

  • TOPSIS Categorizing the Driving Affecting Factors on Iran’s Carpet Industry competitiveness by Fuzzy Topsis Technique [Volume 1, Issue 1, 2011, Pages 127-154]

V

  • Viral marketing Tendency to Message Delivery in Internet Viral Marketing [Volume 1, Issue 3, 2011, Pages 219-236]

W

  • Word of Mouth Explaining the Relationship between Positive Behavioral Outcomes of Employees and Customers of Selected Banks [Volume 1, Issue 3, 2011, Pages 129-144]