New Marketing Research Journal

Keyword Index

A

A) Assessment of the Status of Maturity Models Presented in the Field of Intelligence and Business Analysis: A Systematic Review of Research Literature [Volume 11, Issue 4, 2021, Pages 85-106]
Academic Libraries Identification and Ranking of Factors affecting the implementation of Knowledge Management based on TOPSIS Technique [Volume 5, Special Issue, 2015, Pages 163-174]
Academic Libraries marketing in library [Volume 9, Issue 1, 2019, Pages 53-68]
Acceptance Advertising The Impact of Cognitive and Affective Factors on Attitude and Acceptance of Mobile Advertising [Volume 7, Issue 2, 2017, Pages 167-192]
Acceptance of Conversational Assistants Exploring Conversational Marketing in Banking: Influence of Acceptance Factors of Conversational Assistants on Customer Attitudes and Brand Engagement, Considering the Moderating Role of Perceived Risk [Volume 14, Issue 3, 2024, Pages 25-52]
Activity Theory A Study of Factors Affecting Consumer Use of Mobile Advertising based on the Unified Theory of Acceptance and Use of Technology [Volume 7, Issue 4, 2017, Pages 173-194]
Adaptation of marketing tactics Companies Export Function: Identifying the Effects of Perceived Competitive Advantages, Adapting Marketing Tactics and Exporting Experience on Export Function [Volume 1, Issue 1, 2011, Pages 155-180]
Adaptive Neural Fuzzy Inference Systems Predicting Companies Financial bankruptcy Listed in Tehran Stock Exchange using ANN, ANFIS, LOGIT [Volume 6, Issue 2, 2016, Pages 166-153]
Adaptive Sales Behavior A Model of Performance- Behavioral Consequences of Sales Force Listening Skill [Volume 8, Issue 4, 2018, Pages 27-44]
Ad forwarding intention Examining Viral Ad’s Attributes and the Cause of its Spread on the Internet [Volume 3, Issue 1, 2013, Pages 37-48]
Adoption Review and Identification of Critical Success Factors in Adoption of Mobile Banking by Customers [Volume 1, Issue 3, 2011, Pages 99-108]
Adoption SMS advertisements' adoption among Tehran mobile users [Volume 4, Issue 4, 2014, Pages 47-64]
Advertisement Investigating the Effect of Levels of Advertisement Metacognitive Difficulty on Individuals’ ‎Involvement‏ ‏from Persistence Dimension‎ [Volume 9, Issue 4, 2019, Pages 15-32]
Advertisement Appeal The Effect of the Role of Product Category in Attribute-based versus End-benefit Oriented Emotional Advertising [Volume 8, Issue 3, 2018, Pages 99-118]
Advertising Identifying Content and Structural Dimensions of Iranian Banks Advertising Slogans [Volume 2, Issue 2, 2012, Pages 21-36]
Advertising ٍEvaluating Advertizing Effectiveness of Parsian Bank and Identifying the Factors with Most Influence on Its Improvement in the City of Tehran [Volume 1, Issue 2, 2011, Pages 17-40]
Advertising Analyzing Factors Influencing Virtual Bank Acceptance as New Generation of e-Banking [Volume 3, Issue 3, 2013, Pages 1-20]
Advertising The effect of Advertising on the Profitability of Iranian Textiles [Volume 4, Issue 2, 2014, Pages 155-172]
Advertising Experimental assessing of synergy in marketing [Volume 4, Issue 4, 2014, Pages 105-124]
Advertising Evaluating Effectiveness of Internet-Based Advertising in Iranian Carpet Market [Volume 5, Issue 1, 2015, Pages 43-58]
Advertising Investigation of the impact of political brand personality on political participation [Volume 5, Issue 2, 2015, Pages 147-162]
Advertising Identify factors affecting people's attitudes to advertising (Case study: Persian Gulf University, Bushehr) [Volume 5, Issue 3, 2015, Pages 69-86]
Advertising The effectiveness of sports brand advertising on electroencephalographic changes and customers purchasing decision in neuromarketing [Volume 5, Issue 4, 2015, Pages 99-118]
Advertising Presenting a Diffusion Model for the New Product with the Simultaneous Impact of Price and Advertising [Volume 11, Issue 1, 2021, Pages 143-156]
Advertising The Conceptual Model of Personalized Advertising: A Meta-Synthesis Approach [Volume 11, Issue 3, 2021, Pages 196-175]
Advertising Analyzing the Driving and Inhibiting Factors of Neuromarketing in Advertising: A Study with a Cognitive Approach [Volume 12, Issue 1, 2022, Pages 89-108]
Advertising Violation of Advertising and Marketing Legal Regulations on Children’s Food Packaging: A Qualitative Study [Volume 14, Issue 3, 2024, Pages 135-154]
Advertising A Systematic Review of Neuromarketing and Its Tools in Iran [Volume 15, Issue 4, 2025, Pages 31-72]
Advertising and Marketing Legal Regulations Violation of Advertising and Marketing Legal Regulations on Children’s Food Packaging: A Qualitative Study [Volume 14, Issue 3, 2024, Pages 135-154]
Advertising Attitude The Effect of the Role of Product Category in Attribute-based versus End-benefit Oriented Emotional Advertising [Volume 8, Issue 3, 2018, Pages 99-118]
Advertising Campaign Message Content Strategies of Commercial Advertising Campaign: Identification, integration, and validation [Volume 13, Issue 1, 2023, Pages 147-176]
Advertising content The Role of Brand Personality in Stimulating Mobile Purchase Decision; Considering the Intervention of Brand Trust and Advertising Content [Volume 7, Issue 1, 2017, Pages 153-172]
Advertising effectiveness Evaluating Effectiveness of Internet-Based Advertising in Iranian Carpet Market [Volume 5, Issue 1, 2015, Pages 43-58]
Advertising Effectiveness‎ Investigating the Effect of the Customer’s First Impression from the Advertiser’s Personality on the ‎Effectiveness of Advertisement: The Moderating Role of the Customer’s Self-Congruence with the Advertiser ‎‎(Case Study: Management Students of Guilan University)‎ [Volume 10, Issue 2, 2020, Pages 129-152]
Advertising Plan A Phenomenological Approach to Strengthening of Brand Attachment Strategy in Product Categories [Volume 7, Issue 2, 2017, Pages 43-62]
Advertising Slogan Identifying Content and Structural Dimensions of Iranian Banks Advertising Slogans [Volume 2, Issue 2, 2012, Pages 21-36]
Advertising values Factors Affecting Consumers' Behavior in the face of Advertising Mail [Volume 6, Issue 0, 2016, Pages 91-112]
Affecting factors Designing a Multi-Level Construct for the Successful Implementation of Green Marketing in Food Companies [Volume 11, Issue 1, 2021, Pages 179-200]
Affective Experience Marketing and Senses: The Influence of Scent and Color Cues on the Affective Costumer Experience of Food e-Tailing [Volume 12, Issue 1, 2022, Pages 1-24]
Affective Image Perceived Image of a Country and Its Influence on Tourist's Intention [Volume 4, Issue 3, 2014, Pages 133-148]
Affective Interaction Analysis of the Masculine and Feminine Brand Personality and the Customer-based Brand ‎Equity on Instagram Pages of Fast-moving Consumer Goods [Volume 13, Issue 1, 2023, Pages 73-88]
Affective trust Analysis of impact Cognitive and affective trust between Interactions buyers and sellers (a case study Companies in Iranian Industry Food Ingredients) [Volume 4, Issue 4, 2014, Pages 167-182]
Agent-based modeling Analyzing Consumer Preferences for Domestic or Foreign Goods by Agent-based Modeling (Case Study: Home Appliances) [Volume 7, Issue 1, 2017, Pages 131-152]
AHP Prioritization governmental insurance company according to BSC procedure by AHP group technique [Volume 4, Issue 3, 2014, Pages 25-36]
AHP Applying new hybrid method of analytical hierarchy process, Monte Carlo Simulation and PROMETHEE to prioritize and selecting appropriate target market [Volume 5, Issue 1, 2015, Pages 89-106]
AHP Determining Optimum Pattern of E-Banking Services Development with the Purpose of Increasing of Customers Satisfaction [Volume 5, Issue 2, 2015, Pages 185-198]
AHP method A Model for Locating Branches of Ghavamin Bank [Volume 2, Issue 1, 2012, Pages 129-148]
Ahvaz city Explaining the relationship between Product attributes, Customer experience and Brand equity with Purchase intention and Brand loyalty of mobile in Ahvaz city [Volume 5, Issue 3, 2015, Pages 103-120]
AIDA Model ٍEvaluating Advertizing Effectiveness of Parsian Bank and Identifying the Factors with Most Influence on Its Improvement in the City of Tehran [Volume 1, Issue 2, 2011, Pages 17-40]
AIO method Green consumers segmentation using lifestyle variables [Volume 5, Issue 4, 2015, Pages 163-184]
Airline Companies E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
AI Washing Conceptual Dimensions of AI-Washing in Marketing Claims: Antecedents, Consequences, and Strategies to Address Misleading Practices in a Competitive Environment [Volume 16, Issue 1, 2026, Pages 1-38]
Ajzen theory of planned behavior DESIGNING A DEVELOPED MODEL FOR EFFECTIVNESS OF E-CULTURE FACTOR IN MARKET REGULATION AND PRICING GOODS AND SERVICES [Volume 6, Issue 3, 2016, Pages 53-66]
Alignment between influencers Effect of Influencer-Audience Alignment on Purchase Intentions: The Mediating Role of Customer Citizenship and Engagement Behaviors [Volume 14, Issue 2, 2024, Pages 27-54]
Ali Qapu Importance- Performance Analysis of Irans Historical Sites' Features from Foreign Tourists View Point ( Case Study Ali Qapu And Jame Mosque of Isfahan) [Volume 4, Issue 4, 2014, Pages 85-104]
Altmetric The Presence of Neuromarketing Scientific Publications in Social Media: An Altmetric Study [Volume 11, Issue 1, 2021, Pages 27-44]
Ambiguity Designing the Online Shopping Experience Model of DigiKala Customers in VUCA ‎Conditions [Volume 13, Issue 2, 2023, Pages 109-142]
AMOS The Environmental Influences of Cosmetic Stores on Behavior of Women's Clothing Buyers [Volume 7, Issue 3, 2017, Pages 41-54]
Amos Software Analyzing the Influence of Internal Marketing on Organizational Performance in Travel Agencies of Tehran Using Structural Equation Modeling [Volume 2, Issue 1, 2012, Pages 111-128]
Analysis of Network Process (ANP) Analysis of Factors Affecting the Acceptance of Mobile Electronic Services of the Insurance Industry ‎Using Fuzzy Network Analysis Process [Volume 9, Issue 3, 2019, Pages 159-178]
Analytical Network Process Network Analysis of Strategic Marketing Actions and Quality Function Deployment [Volume 1, Issue 3, 2011, Pages 165-192]
Analytic Hierarchy Process (AHP) Ranking of Financial and Electronic Debts Using Analytic Hierarchy Process (AHP) [Volume 3, Special Issue, 2013, Pages 21-30]
Analytic Network Process Medical Tourism Development in Golestan Province; An Assessment of Identified Solutions [Volume 6, Issue 4, 2016, Pages 25-36]
Analytic Network Process Laboratory Services Pricing by using Interval Valued Fuzzy Multi-criteria Decision-making [Volume 9, Issue 1, 2019, Pages 89-106]
Analytics (BI& Assessment of the Status of Maturity Models Presented in the Field of Intelligence and Business Analysis: A Systematic Review of Research Literature [Volume 11, Issue 4, 2021, Pages 85-106]
ANSAR bank Introducing a Comprehensive Model of Service Brand Equity and Customer Buying Behavior - The Case of ANSAR Bank [Volume 1, Issue 3, 2011, Pages 63-78]
Appearance of the Brand The Effect of Social Interaction, Appearance, and Credit Value of Tourism Brands in Cyberspace and its Impact ‎on the Choice of European Tourists Destinations (Case Study: Tehran Travel Agencies)‎ [Volume 9, Issue 3, 2019, Pages 79-100]
Artificial Intelligence (AI) Examining the Impact of Artificial Intelligence on Customer Satisfaction in Consumer Goods Purchases [Volume 15, Issue 1, 2025, Pages 87-120]
Artificial Intelligence (AI) Explaining a Conceptual Model of Artificial Intelligence Applications in Digital Marketing with an Emphasis on Enhancing Consumer Loyalty: A Mixed-Methods Approach [Volume 15, Issue 3, 2025, Pages 105-132]
Artificial Intelligence (AI) Identifying and Prioritizing Applications of Artificial Intelligence in Customer Relationship Management: A Case Study of the Automotive Industry [(Articles in Press)]
Artificial Neural ‎Network (ANN).‎ Customer Loyalty Model in Emerging Organizations Based on Artificial Neural Networks (Case ‎Study: Emerging Private Banks‎ [Volume 10, Issue 1, 2020, Pages 63-82]
Artificial Neural Networks Predicting Companies Financial bankruptcy Listed in Tehran Stock Exchange using ANN, ANFIS, LOGIT [Volume 6, Issue 2, 2016, Pages 166-153]
Artificial Neural Networks The Improvement of Revenue Management in the Hoteling Industry using Neural Networks to Determine Stochastic Parameter in an Overbooking Model [Volume 7, Issue 3, 2017, Pages 87-106]
Assimilation Investigating the Assimilation of Business Intelligence in Business: Analyzing the Role of External Pressures and the Commitment of Top Managers in Crisis Situations [Volume 12, Issue 3, 2022, Pages 19-34]
Association of physical Education of Isfahan Studying and Investigating the Rate of Clients Satisfaction Measurement during 1384-1390 Using CMS Model Case Study: Association of Physical Education of Isfahan [Volume 3, Issue 1, 2013, Pages 161-182]
Association Rules Classification of Customers' Needs and Analyzing Their Behavior Using Integrated Model of Kano and Association Rules [Volume 1, Issue 2, 2011, Pages 1-16]
Association Rules Identification of Dominant Customer Behavior Patterns among different Sectors over Time (Case Study: Ansar Bank) [Volume 8, Issue 4, 2018, Pages 149-165]
Athletes brand image Athletes Branding: Identifying and Investigating Athletes Brand Image from the Fanâs Viewpoint (Case Study: Ali Daei Brand) [Volume 6, Issue 0, 2016, Pages 127-144]
Athletes brand management Athletes Branding: Identifying and Investigating Athletes Brand Image from the Fanâs Viewpoint (Case Study: Ali Daei Brand) [Volume 6, Issue 0, 2016, Pages 127-144]
Athletic performance Athletes Branding: Identifying and Investigating Athletes Brand Image from the Fanâs Viewpoint (Case Study: Ali Daei Brand) [Volume 6, Issue 0, 2016, Pages 127-144]
Attitudes Examining Factors affecting Attitude and Positive Word of Mouth among the Telegram Users [Volume 7, Issue 1, 2017, Pages 173-202]
Attitudes toward e Factors Affecting Consumers' Behavior in the face of Advertising Mail [Volume 6, Issue 0, 2016, Pages 91-112]
Attitudes toward e-mail advertising Factors Affecting Consumers' Behavior in the face of Advertising Mail [Volume 6, Issue 0, 2016, Pages 91-112]
Attitudes towards Halal Certification Halal foods: Examining the Factors affecting the consumers intention to purchase in Europe [Volume 4, Issue 1, 2014, Pages 92-73]
Attitude to Advertising The Impact of Cognitive and Affective Factors on Attitude and Acceptance of Mobile Advertising [Volume 7, Issue 2, 2017, Pages 167-192]
Attitude toward advertising Empirical Investigating of Creative Advertising Effects on Purchase Intention: Mediating Role of Attitude toward Ad and Attitude Toward Brand [Volume 4, Issue 4, 2014, Pages 181-194]
Attitude toward advertising Identify factors affecting people's attitudes to advertising (Case study: Persian Gulf University, Bushehr) [Volume 5, Issue 3, 2015, Pages 69-86]
Attitude toward Brand Empirical Investigating of Creative Advertising Effects on Purchase Intention: Mediating Role of Attitude toward Ad and Attitude Toward Brand [Volume 4, Issue 4, 2014, Pages 181-194]
Attitude toward Brand Experimental assessing of synergy in marketing [Volume 4, Issue 4, 2014, Pages 105-124]
Attitude Toward Brand Position Explaining the Structural Relationship Model between Social Network Marketing and Customers’ Behavior towards Brand Promotion in the Dairy Industry (Case Study: Kalleh Company at Social Networks) [Volume 11, Issue 2, 2021, Pages 224-199]
Attitude Toward counterfeit product Analyzing factors Affecting Consumers’ Attitude & Intention to Purchase Counterfeit products of luxury Brands In clothing Industry [Volume 2, Issue 3, 2012, Pages 1-34]
Attitude toward Games Identifying Factors Affecting the Motivation of Games Users in Social Networks and their Impact on the User Attitude and Shopping Intention [Volume 12, Issue 4, 2022, Pages 51-68]
Attitude towards advertising The Effects of Social Media Influencers on Online Purchase Intention through the Mediating Role of Attitude towards Advertising and Brand (Case of Study: Followers of Leather Clothing Pages on Instagram) [Volume 11, Issue 4, 2021, Pages 157-176]
Attitude towards brand The Effects of Social Media Influencers on Online Purchase Intention through the Mediating Role of Attitude towards Advertising and Brand (Case of Study: Followers of Leather Clothing Pages on Instagram) [Volume 11, Issue 4, 2021, Pages 157-176]
Attitude towards Mobile Advertising Personal drivers and factors influencing the attitude toward mobile advertising: A Study on Mobile phone users [Volume 4, Issue 1, 2014, Pages 20-1]
Attitude towards Using Analyzing the Effect of Gamification Strategy on Customers’ Loyalty (Case Study: Customers of Selected Branches of Isfahan Mellat Bank) [Volume 7, Issue 2, 2017, Pages 135-152]
Attitude toward the message Tendency to Message Delivery in Internet Viral Marketing [Volume 1, Issue 3, 2011, Pages 219-236]
Attractive appearance Athletes Branding: Identifying and Investigating Athletes Brand Image from the Fanâs Viewpoint (Case Study: Ali Daei Brand) [Volume 6, Issue 0, 2016, Pages 127-144]
Attractiveness Tendency to Message Delivery in Internet Viral Marketing [Volume 1, Issue 3, 2011, Pages 219-236]
Attractiveness Investigating the Effect of Celebrity Endorsements in Advertising on Consumer Attitudes toward Advertising [Volume 7, Issue 1, 2017, Pages 1-22]
Attractiveness Identifying the Mental Pattern of Employers Regarding the Appearance and Behavioral ‎Characteristics Effective in Hiring Marketers in Mashhad Organizations [Volume 13, Issue 1, 2023, Pages 47-72]
Attribute based copycat The Effect of consumerâs mindset on copycatting strategies [Volume 6, Issue 3, 2016, Pages 161-174]
Audience Research Identifying and Clustering Users of VOD Platforms Using SNA Technique: A case study of Cinemamarket [Volume 11, Issue 4, 2021, Pages 20-1]
Auditory Atmosphere The Role of Multisensory Environmental Stimuli in Enhancing Refah Chain Stores Customers in Store Experience [Volume 8, Issue 3, 2018, Pages 141-162]
Augmented Reality Exploring Flow Experience in Augmented Reality Technology Based on the Virtual ‎Liminoid Theory Dimensions [Volume 13, Issue 1, 2023, Pages 115-146]
Augmented Reality The Effects of Augmented Reality Advertising on Purchase Intention and Shared Social Experience: An Experience Economy Approach [(Articles in Press)]
Augmented Reality (AR) A Mixed-Methods Study on the Impact of Augmented Reality (AR) on Brand Equity and Smart Decision-Making in Retail Industries [Volume 14, Issue 4, 2024, Pages 149-182]
Augmented Reality (AR) Technology Challenges and Solutions for Applying New Technologies in Iranian Marketing (Case Study: Augmented Reality (AR) Technology) [Volume 12, Issue 3, 2022, Pages 153-176]
Augmented Reality Marketing Challenges and Solutions for Applying New Technologies in Iranian Marketing (Case Study: Augmented Reality (AR) Technology) [Volume 12, Issue 3, 2022, Pages 153-176]
Automobile Industry Designing Knowledge Applying & Creating Organizational Culture Model (Case study: Automobile Industry) [Volume 4, Issue 3, 2014, Pages 173-190]
Automobile Industry The the presentation of the model and primary index for identification and measuring the effective factors on customer satisfaction and loyalty in the automobile industry [Volume 3, Issue 4, 2013, Pages 155-168]
Automotive Industry The Impact of Personal Context on Brand Hate and Its Outcomes (Case Study: Iran’s Automotive Industry) [Volume 8, Issue 2, 2018, Pages 139-164]
Automotive Industry Identifying and Prioritizing Applications of Artificial Intelligence in Customer Relationship Management: A Case Study of the Automotive Industry [(Articles in Press)]
Avatar The Role of Avatar Features in Customer Identification and Purchase Intention in the Metaverse World [Volume 13, Issue 4, 2023, Pages 137-160]
Aviation Industry E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
Awareness Investigating the Influence of Perceived Value on Users' Attitudes toward Internet Advertisements [Volume 1, Issue 3, 2011, Pages 79-98]

B

B2B Identifying Factors Affecting Value Creation for Corporate Banking Customers [Volume 12, Issue 2, 2022, Pages 1-20]
B2B Marketing Analysis of the Moderating Role of Time Style Congruity on the Relationship between Customers Participation and New Product Development (NPD) Time in the Industrial Marketing Context [Volume 11, Issue 2, 2021, Pages 198-169]
B2B Relationship Marketing Designing a Model for B2B Relationship Marketing in the Parsian Tourism Business Network [Volume 7, Issue 4, 2017, Pages 23-40]
B2B startups Strategic Use of Social Media in New Product Development in Iraqi B2B Companies with the Mediating Role of Absorptive Capacity [Volume 16, Issue 1, 2026, Pages 133-158]
Background branch The Effect of Three Ramifications Model (3C) on Innovation in The Insurance Companies [Volume 5, Special Issue, 2015, Pages 1-18]
Background Color Marketing and Senses: The Influence of Scent and Color Cues on the Affective Costumer Experience of Food e-Tailing [Volume 12, Issue 1, 2022, Pages 1-24]
Balanced scorecard A Framework for Social Media Marketing Evaluation in SMEs: A Mixed-methods Approach [Volume 12, Issue 4, 2022, Pages 1-28]
Balanced Scorecard‎ Designing a Model for the Impact of Customer Knowledge on the Corporation Performance using the ‎Grounded Theory Approach [Volume 10, Issue 2, 2020, Pages 63-84]
Balanced Score Card Identifying and Ranking of Performance Indicators of Entering Foreign Markets With a Case Study in Iran Khodro Industrial Group [Volume 1, Issue 2, 2011, Pages 61-78]
Balanced Scorecard(BSC) Analyzing the Influence of Internal Marketing on Organizational Performance in Travel Agencies of Tehran Using Structural Equation Modeling [Volume 2, Issue 1, 2012, Pages 111-128]
Bandar Abbas Medical Sciences University Identification and Ranking of Factors affecting the implementation of Knowledge Management based on TOPSIS Technique [Volume 5, Special Issue, 2015, Pages 163-174]
Bank Identifying Content and Structural Dimensions of Iranian Banks Advertising Slogans [Volume 2, Issue 2, 2012, Pages 21-36]
Bank Identify the relationship between CSR and customer loyalty(Case Study: Bank Mellat) [Volume 3, Issue 3, 2013, Pages 75-94]
Bank Studying Effective Managerial-Organizational Factors on Sales of Modern Banking Services (Case study: selected branches of Mehr Bank in Isfahan province) [Volume 3, Issue 4, 2013, Pages 127-138]
Bank Image Conceptualization of Brand Image by Psychological Life Space Theory in Iranian Retail Banking [Volume 11, Issue 1, 2021, Pages 87-110]
Bank industry Explaining the Relationship between Positive Behavioral Outcomes of Employees and Customers of Selected Banks [Volume 1, Issue 3, 2011, Pages 129-144]
Banking‎‏.‏ Customers’ Perception of Relationship Benefits at Different Stages of the Relationship Life Cycle [Volume 10, Issue 2, 2020, Pages 1-20]
Banking Industry A Systematic Approach to the Challenge of Data Quality in Customer-Centric Strategy in Banking Industry [Volume 6, Issue 0, 2016, Pages 177-196]
Banking Industry Mining Patterns of Customer Dynamics in Banking Industry [Volume 9, Issue 2, 2019, Pages 1-30]
Banking Industry Customer Loyalty Model in Emerging Organizations Based on Artificial Neural Networks (Case ‎Study: Emerging Private Banks‎ [Volume 10, Issue 1, 2020, Pages 63-82]
Banking Industry Introducing a New Banking Product Development Model based on Seed Marketing [Volume 12, Issue 3, 2022, Pages 35-70]
Banking Services Identifying & Classification of Criteria in Choosing a Bank By Customers: Case Study at Bank Mellat [Volume 3, Issue 2, 2013, Pages 135-156]
Banking Services Design and test banking services marketing model based on systematic Grounded theory method in Bank Saderat Iran [Volume 11, Issue 3, 2021, Pages 44-23]
Banking System E-money Laundering Prevention [Volume 4, Special Issue, 2014, Pages 29-38]
Bank Mellat impact of interval marketing on market- oriented considering mediatory variables of organizational commitment and organizational citizenship behavior: case of Mellat bank of Tehran. [Volume 2, Issue 1, 2012, Pages 25-46]
Banks Using Internal Auditing in E-Banks and E-Credit Financial Institutes [Volume 4, Special Issue, 2014, Pages 39-44]
Bank Teller Effect of Selling Skills on Bank Teller Sales Performance [Volume 4, Issue 4, 2014, Pages 43-56]
Barriers Identifying and Prioritizing the Export Barriers and Proposing Initiatives to Developing Small to Medium Enterprises (SMEs) Export Case Study: Feed Industry in West Azerbaijan [Volume 3, Issue 1, 2013, Pages 139-160]
Barriers underlying Evaluation of Experimental Findings of Implementation of Electronic Insurance in Developed Countries and Obstacles to the Development of This Industry in Insurance Companies in Iran [Volume 5, Special Issue, 2015, Pages 147-162]
Bayesian network Customer Churn Analysis Based on the Data-mining Approach: Hybrid Algorithm ‎Incorporates Decision Tree and Bayesian Network [Volume 13, Issue 2, 2023, Pages 1-22]
Bayesian networks (BNs) Risk Analysis of New Product Development Using Bayesian Networks [Volume 2, Issue 1, 2012, Pages 185-202]
Behavioral barriers Evaluation of Experimental Findings of Implementation of Electronic Insurance in Developed Countries and Obstacles to the Development of This Industry in Insurance Companies in Iran [Volume 5, Special Issue, 2015, Pages 147-162]
Behavioral branch The Effect of Three Ramifications Model (3C) on Innovation in The Insurance Companies [Volume 5, Special Issue, 2015, Pages 1-18]
Behavioral Factors Testing the Model of Identifying the Damaging Factors of Branding in the Iranian Pharmaceutical Industry [Volume 10, Issue 3, 2020, Pages 1-20]
Behavioral Intention The Effect of Cognitive Absorption and websites features on Satisfaction and User Continuous Usage of the Social Network (case study: Facebook) [Volume 4, Issue 2, 2014, Pages 95-110]
Behavioral Intention Analyzing the Effect of Gamification Strategy on Customers’ Loyalty (Case Study: Customers of Selected Branches of Isfahan Mellat Bank) [Volume 7, Issue 2, 2017, Pages 135-152]
Behavioral Intention Investigating the Impact of Social Media Marketing Activities as Growth Hacking Strategy on Behavioral intention and Oral Promotion of Customers [Volume 8, Issue 4, 2018, Pages 45-68]
Behavioral Intention Cinema Marketing: Fitting a Perceived Quality Model Affecting Satisfaction, Behavioral Intention, and Dedication of Cinema Spectators [Volume 11, Issue 2, 2021, Pages 27-44]
Behaviors caused by consumer's Confusion Consequences of Consumer’s Confusion, Examining the Role of Moderating Trust (Case Study: Food Brands) [Volume 8, Issue 3, 2018, Pages 1-18]
Behavioural intention Survey The Effect of Service Innovation on Behavioural Intention of Customers with Mediating role of Experiential Marketing Case of: Five-Star Hotels in Mashhad City [Volume 6, Issue 2, 2016, Pages 36-19]
Belief Bias Designing a Model of Misbehavior due to Customers' Mental Biases in the Financial Industry: Bank and Stock Market Customers [Volume 12, Issue 2, 2022, Pages 67-90]
Benchmarking Selection of an Optimal Benchmarking Pattern in consideration of the Performance of Marketing Research Projects (Case Study: IRC Group) [Volume 6, Issue 0, 2016, Pages 19-32]
Benevolent Marketing Identifying and Ranking the Components of Benevolent Marketing with a Focus on Ethical Principles and Social Responsibility [Volume 15, Issue 1, 2025, Pages 55-86]
Bibliographic analysis Bibliographic Analysis and Visualization of Research on Entrepreneurial Marketing in the Last Four Decades [Volume 14, Issue 2, 2024, Pages 83-120]
Bibliometric Clustering of the Stimuli Affecting Customers' Channel Choice Behavior in the Omni-Channel Retail Platform [Volume 14, Issue 4, 2024, Pages 31-64]
Bibliometrics Investigation of Customer experience research evolution: Using bibliometric analysis and visualization [Volume 11, Issue 3, 2021, Pages 92-67]
Big and little companies A review of effective factors on little and big companies operation regarding to transportation and the skills of marketingand identifying the best variables for their distinctive [Volume 4, Issue 2, 2014, Pages 55-76]
Big Data Marketing Research in the Fourth Industrial Revolution, Using “Big Data” Analytics and “Machine Learning” to Provide Value to the Customer [Volume 10, Issue 4, 2020, Pages 37-54]
Big Data Analytics Mining Patterns of Customer Dynamics in Banking Industry [Volume 9, Issue 2, 2019, Pages 1-30]
Blind signature Proposing a New Approach for Security of Sending e-Cash Based on Blind Signature and Asymmetric Encryption Algorithms [Volume 1, Issue 2, 2011, Pages 105-116]
Blue Personality Considering the effect of Human Personality on Brand Personality [Volume 6, Issue 2, 2016, Pages 114-93]
Boof Chain Restaurant Evaluation of factors affecting customer satisfaction in the restaurant industry. Case study: Boof restaurant chain [Volume 4, Issue 3, 2014, Pages 75-88]
Boomerang Effect Effects of Promotional Activities on Consumer Behavioral Intentions to Healthy Lifestyle: An Experimental Study [Volume 9, Issue 3, 2019, Pages 121-142]
Boycott Intention The Impact of Boycott Intention on Purchase Decision through Consumer Decision Making Style [Volume 5, Issue 3, 2015, Pages 35-54]
Boycott Motivation Examining a structural model of consumer animosity impact on boycotting pilgrimage and recreation trips to Saudi Arabia and the United Arab Emirates in Tehran [Volume 6, Issue 4, 2016, Pages 53-66]
Brain Signal The Experience of Tasting Different Brands of Non-alcoholic Beer among Runners Athletes ‎from the Neuromarketing Perspective [Volume 13, Issue 2, 2023, Pages 65-84]
Brain Waves‎ Investigating the effect of music on the pleasure of female consumers in neuromarketing [Volume 9, Issue 4, 2019, Pages 137-150]
Brand Analyzing the Influence of Customers’ Perception of Marketing Mix on Brand Equity: The Case of Razavi Nutritive Products [Volume 1, Issue 2, 2011, Pages 93-104]
Brand Surveying the relationship between brand equity and brand-customer personality congruency [Volume 2, Issue 4, 2012, Pages 63-81]
Brand Effect of green marketing mix elements on customers loyalty to brand Naghsh e Jahan Sugar co. [Volume 4, Issue 2, 2014, Pages 111-124]
Brand E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
Brand The Study of Polarizing Brands in Iran Mobile Handset Market [Volume 5, Issue 3, 2015, Pages 183-198]
Brand An investigation of the Impact of Promotion Strategy on the relationship between Communication Tools and Consumer Based Brand Equity (CBBE) in Iran Food Industry [Volume 6, Issue 0, 2016, Pages 1-18]
Brand Brand audit and investigating the relationship between audit indicators in hospitality industry (A case of study: Shiraz Homa Hotel) [Volume 3, Issue 4, 2013, Pages 23-40]
Brand Identifying and Prioritizing the Factors Influencing on Foreign Brands Consumption in the Fashion Dress Industry (Case Study: Isfahan City) [Volume 6, Issue 1, 2016, Pages 95-120]
Brand The Effect of Users' Interaction in Social Media on Purchasing By Brand Attitude and Subjective Norms [Volume 9, Issue 1, 2019, Pages 33-52]
Brand Identification and Explanation of Effective Propellers in the Commercial Branding of Industrial Products in ‎Lorestan Province [Volume 9, Issue 3, 2019, Pages 101-120]
Brand Designing a brand coolness Model with the Foundation Data Method [Volume 10, Issue 1, 2020, Pages 83-104]
Brand Assessing the Brand Positioning of Cosmetic Products from the Consumers’ Perspective by Using the Perceptual Map Technique [Volume 10, Issue 4, 2020, Pages 151-172]
Brand The Experience of Tasting Different Brands of Non-alcoholic Beer among Runners Athletes ‎from the Neuromarketing Perspective [Volume 13, Issue 2, 2023, Pages 65-84]
Brand Identifying the Key Success Factors in Implementing Brand Gender Identity Considering the Consumer Community Using the FCM Method [Volume 13, Issue 3, 2023, Pages 73-88]
Brand Investigating the Impact of Brand Innovation on Brand Resonance with the Mediating Role of Brand Experience (A Study of Pasargad Bank Customers in Tehran) [Volume 15, Issue 1, 2025, Pages 1-24]
Brand affect Study of the Effect of Brand Equity Drivers on University Brand Resonance (Case Study:Amir Kabir university, Sharif university, Tarbiat Modares university, Tehran university) [Volume 5, Issue 1, 2015, Pages 169-182]
Brand Ambiguity Conceptualizing Brand Schizophrenia and Identifying its Antecedents by Grounded Theory [Volume 8, Issue 1, 2018, Pages 35-56]
Brand Anthropomorphism The Effect of Brand Anthropomorphism on Customers Loyalty with the Mediating Role of Brand Personality, Case study: Users of Domestic Automobile [Volume 7, Issue 4, 2017, Pages 77-94]
Brand anxiety The Effects of Brand Anxiety on Brand Obsession Mediated by Brand Hatred and Moderation of Brand affection (Case Study: SAIPA Brand) [Volume 12, Issue 2, 2022, Pages 217-238]
Brand association Study of the Effect of Brand Equity Drivers on University Brand Resonance (Case Study:Amir Kabir university, Sharif university, Tarbiat Modares university, Tehran university) [Volume 5, Issue 1, 2015, Pages 169-182]
Brand Associations The Analysis of Brand Love and the Impact of Associations, Satisfaction, and Trust on Brand Love [Volume 8, Issue 4, 2018, Pages 1-26]
Brand Attachment Investigating the effect of consumerâs risk aversion and product involvement on their brand loyalty and word of mouth behavior: the mediating role of brand attachment and brand trust [Volume 2, Issue 4, 2012, Pages 105-121]
Brand Attachment A Phenomenological Approach to Strengthening of Brand Attachment Strategy in Product Categories [Volume 7, Issue 2, 2017, Pages 43-62]
Brand Attachment Impact of Brand Nostalgia and Brand Heritage on the Formation of Purchase Intention (Case Study: Nokia Mobile Phone) [Volume 8, Issue 3, 2018, Pages 41-58]
Brand Attitude The Effect of the Role of Product Category in Attribute-based versus End-benefit Oriented Emotional Advertising [Volume 8, Issue 3, 2018, Pages 99-118]
Brand authenticity The Mediating Role of Brand Authenticity in the Effect of Brand Cultural Symbolism on Consumer Welfare ‎‎(Case Study: Samsung Smart Brand Mobile Phone)‎ [Volume 10, Issue 3, 2020, Pages 21-40]
Brand authenticity Investigating the Formation of Brand Equity Based on Brand Cultural Symbolism in the Food Industry [Volume 14, Issue 2, 2024, Pages 171-200]
Brand authenticity Experimental Investigation of the Effect of Corporate Social Responsibility (CSR) Storytelling on Brand Loyalty in the Ecotourism Industry: The Mediating Role of Perceived Authenticity and Brand Trust [Volume 15, Issue 4, 2025, Pages 73-98]
Brand avoidance Brand Hate: Analysis of Determinants and Outcomes of Brand Hate [Volume 8, Issue 2, 2018, Pages 165-180]
Brand Awareness The effects of marketing mix elements on Brand equity [Volume 2, Issue 3, 2012, Pages 155-172]
Brand Awareness Study of the Effect of Brand Equity Drivers on University Brand Resonance (Case Study:Amir Kabir university, Sharif university, Tarbiat Modares university, Tehran university) [Volume 5, Issue 1, 2015, Pages 169-182]
Brand Awareness The Impact of Visual Aspects of Outdoor Advertising on Consumer Brand Awareness, Brand Preference and Brand Loyalty (Case Study: Palladium Mall) [Volume 6, Issue 4, 2016, Pages 1-24]
Brand Awareness Investigating the Effect of Instagram Contests Feature on User Engagement by Explaining ‎the Mediating Role of Users’ Emotions and Brand Awareness [Volume 13, Issue 1, 2023, Pages 177-196]
Brand Benefits The Antecedents and Consequences of Brand Stereotypes in the Home Appliance Industry [Volume 11, Issue 2, 2021, Pages 151-168]
Brand citizenship behaviour Mediator Role of Person-Organization Fit (Case Study: Major Buyers of Medicines in Tabriz) [Volume 6, Issue 0, 2016, Pages 145-156]
Brand Commitment The Theory of Antecedents and Consequences of Consumersâ Brand Identification [Volume 3, Issue 2, 2013, Pages 207-222]
Brand Commitment Designing and determinating mechanisms model, impacts ande output of internal branding (Case Study: Sadid industrial group) [Volume 6, Issue 2, 2016, Pages 152-133]
Brand Community The Effect of Social Media on Trust and Brand Loyalty Formation in the Brand Community (Case Study: The Social Network of Instagram) [Volume 7, Issue 3, 2017, Pages 107-124]
Brand Community Identifying Effective Factors of Brand Co-creation in the Social Media Brand Community [Volume 12, Issue 4, 2022, Pages 69-90]
Brand Competence The Antecedents and Consequences of Brand Stereotypes in the Home Appliance Industry [Volume 11, Issue 2, 2021, Pages 151-168]
Brand Coolness Designing a brand coolness Model with the Foundation Data Method [Volume 10, Issue 1, 2020, Pages 83-104]
Brand Credibility Studying the Mediator Role of Religious Orientation on the Customer Loyalty Model [Volume 7, Issue 1, 2017, Pages 115-130]
Brand Credibility The Impact of Corporate Social Responsibility on Brand Loyalty through Brand Credibility (Case Study: Saderat Bank of Iran, Bushehr City) [Volume 7, Issue 4, 2017, Pages 57-76]
Brand Decline D1) Designing a Model for Empowering Iranian Brands with an Emphasis on the Open Innovation Approach in the Home Appliances Industry [Volume 12, Issue 4, 2022, Pages 91-112]
Brand Disconnection Iranian Products Brand Hate: Testing an Indigenous Conceptual Pattern of Causes and Consequences of Brand Hate [Volume 11, Issue 1, 2021, Pages 45-62]
Brand distinctiveness Investigating the impact of brand distinctiveness and prestige on customer brand loyalty through customer-brand identification (Case of: Customers of Toyota dealers) [Volume 4, Issue 3, 2014, Pages 1-16]
Brand Distrust Effect of Greenwashing on the Purchase Intentions of Generation Z: The Role of Brand Image, Skepticism, and Brand Pessimism [Volume 16, Issue 1, 2026, Pages 69-94]
Brand Engagement The Effect of Content Quality and Brand Interactivity on Purchase Behavior with the Mediating Role of Users' Cognitive and Emotional Involvement in Social Networks [Volume 12, Issue 3, 2022, Pages 133-152]
Brand equit A Model to Explain Customer Loyalty Based on Customer Equity and Customer Satisfaction: A study in mobile services industry in Bushehr [Volume 3, Issue 3, 2013, Pages 21-38]
Brand Equity Studying the Mediator Role of Customer Based Brand Equity in Successful Customer Relationship and Brand Image of Five Star Hotels in Mashhad [Volume 2, Issue 1, 2012, Pages 73-92]
Brand Equity Proposing a Model for Explaining Retailers Based Brand Equity [Volume 2, Issue 2, 2012, Pages 107-122]
Brand Equity Analyzing the Influence of Customers’ Perception of Marketing Mix on Brand Equity: The Case of Razavi Nutritive Products [Volume 1, Issue 2, 2011, Pages 93-104]
Brand Equity Country of Origin Image and Brand Equity Formation of Electronic Goods [Volume 1, Issue 3, 2011, Pages 109-128]
Brand Equity The examination of relationship personality dimensions & Brand equity and moderating role of Ethical Attributes [Volume 2, Issue 3, 2012, Pages 35-50]
Brand Equity The effects of marketing mix elements on Brand equity [Volume 2, Issue 3, 2012, Pages 155-172]
Brand Equity Surveying the relationship between brand equity and brand-customer personality congruency [Volume 2, Issue 4, 2012, Pages 63-81]
Brand Equity The effect of marketing-mix efforts and corporate image on brand equity in the IT software sector [Volume 2, Issue 4, 2012, Pages 182-195]
Brand Equity Presenting a Model to Explain Employee Based Brand Equity in Commercial Insurance Companies of Yazd Province [Volume 3, Issue 1, 2013, Pages 1-16]
Brand Equity The Effects of Marketing Mix Elements on Brand Equity in the educational institiution [Volume 3, Issue 3, 2013, Pages 59-74]
Brand Equity The Investigation of Model of Consumers Responses to Brand Equity Based on Marketing Mix Efforts, Corporate Image and Brand Equity Relation (case stady : Butane Campany) [Volume 4, Issue 1, 2014, Pages 42-21]
Brand Equity the effect of external knowledge on brand equity [Volume 4, Issue 2, 2014, Pages 1-22]
Brand Equity Service Quality Roles in Create Brand Preference and Purchase Intention in Banking Services Industry [Volume 4, Issue 4, 2014, Pages 1-20]
Brand Equity Study of the Effect of Brand Equity Drivers on University Brand Resonance (Case Study:Amir Kabir university, Sharif university, Tarbiat Modares university, Tehran university) [Volume 5, Issue 1, 2015, Pages 169-182]
Brand Equity Explaining the relationship between Product attributes, Customer experience and Brand equity with Purchase intention and Brand loyalty of mobile in Ahvaz city [Volume 5, Issue 3, 2015, Pages 103-120]
Brand Equity The effect of customer-base reputation on brand equity [Volume 5, Issue 4, 2015, Pages 39-52]
Brand Equity The Assessment of the Effect of Intergrated Marketing Communication on Brand Equity; with the Role of Corporate Image and Brand Performance [Volume 6, Issue 0, 2016, Pages 33-54]
Brand Equity The Impact of Social Responsibility and Corporate Image on Brand Equity [Volume 6, Issue 1, 2016, Pages 79-94]
Brand Equity Measuring Brand Equity of Higher Education Institutes and Universities (Case Study: Tehran Business Schools) [Volume 7, Issue 3, 2017, Pages 141-158]
Brand Equity Modeling the Effect of Entrepreneurial Marketing on the Value of Customers-Oriented Brand in Dairy Industries (Case Study: Kaleh Brand) [Volume 8, Issue 2, 2018, Pages 123-138]
Brand Equity Systematic review of meta-synthesis technique based brand equity: Analysis of constituents and its consequences from a combined perspective (financial-customer) [Volume 11, Issue 2, 2021, Pages 91-112]
Brand Equity Investigating the Formation of Brand Equity Based on Brand Cultural Symbolism in the Food Industry [Volume 14, Issue 2, 2024, Pages 171-200]
Brand Equity Identification of Online and Offline Drivers of Customer-Based Brand Equity (CBBE) in Telecommunications Companies [Volume 14, Issue 2, 2024, Pages 149-170]
Brand Equity Investigating the Impact of Brand Innovation on Brand Resonance with the Mediating Role of Brand Experience (A Study of Pasargad Bank Customers in Tehran) [Volume 15, Issue 1, 2025, Pages 1-24]
Brand Equity A Mixed-Methods Study on the Impact of Augmented Reality (AR) on Brand Equity and Smart Decision-Making in Retail Industries [Volume 14, Issue 4, 2024, Pages 149-182]
Brand equity based on consumer An Investigation of the Impact of Marketing Mix Elements on Consumer Behaviour through the Role of Brand Equity [Volume 6, Issue 0, 2016, Pages 75-90]
Brand equity element The Effects of Marketing Mix Elements on Brand Equity in the educational institiution [Volume 3, Issue 3, 2013, Pages 59-74]
Brand evidence Investigation of the Impact of service brand dimensions on brand loyalty in Banking Industry [Volume 5, Issue 4, 2015, Pages 119-138]
Brand Extension Investigating The Impact of Brand Extension Success Drivers on Consumersâ Behaviour [Volume 4, Issue 4, 2014, Pages 167-180]
Brand Extension Influencing Factors in Attitudes towards Homogeneous Brand Extension the Case of: Shirin Asal Company [Volume 8, Issue 1, 2018, Pages 21-34]
Brand Fragmentation Designing a Brand Schizophrenia Management Model in Sports Clubs [Volume 15, Issue 2, 2025, Pages 151-172]
Brand Gender Identity Identifying the Key Success Factors in Implementing Brand Gender Identity Considering the Consumer Community Using the FCM Method [Volume 13, Issue 3, 2023, Pages 73-88]
Brand hate Brand Hate: Analysis of Determinants and Outcomes of Brand Hate [Volume 8, Issue 2, 2018, Pages 165-180]
Brand hate The Impact of Personal Context on Brand Hate and Its Outcomes (Case Study: Iran’s Automotive Industry) [Volume 8, Issue 2, 2018, Pages 139-164]
Brand hate Iranian Products Brand Hate: Testing an Indigenous Conceptual Pattern of Causes and Consequences of Brand Hate [Volume 11, Issue 1, 2021, Pages 45-62]
Brand hate Investigating the Effect of Perceived Price Unfairness on Consumer Brand Hate in a Dynamic Pricing System (Case Study: Snapp Online Taxi) [Volume 12, Issue 1, 2022, Pages 109-128]
Brand Health Explaining the Structural Relationship Model between Social Network Marketing and Customers’ Behavior towards Brand Promotion in the Dairy Industry (Case Study: Kalleh Company at Social Networks) [Volume 11, Issue 2, 2021, Pages 224-199]
Brand hearsay Investigation of the Impact of service brand dimensions on brand loyalty in Banking Industry [Volume 5, Issue 4, 2015, Pages 119-138]
Brand Heritage Impact of Brand Nostalgia and Brand Heritage on the Formation of Purchase Intention (Case Study: Nokia Mobile Phone) [Volume 8, Issue 3, 2018, Pages 41-58]
Brand Heritage Considering the Effect of Fantasy Proneness and Alienation on Consumer Purchase Intentions Emphasizing Nostalgia Proneness and Brand Heritage [Volume 8, Issue 4, 2018, Pages 95-110]
Brand Identity Investigating Brand Social Identity Perspective and Its Influence on Brand Loyalty Development The Case of Kaleh Dairy Company [Volume 2, Issue 2, 2012, Pages 87-106]
Brand Identity Analyzing the Role of Market Orientation on Hospitals Performance with Emphasis on the Role of Organization Brand Identity (Case study: Private Hospitals in Isfahan City) [Volume 7, Issue 4, 2017, Pages 145-156]
Brand Identity Conceptualizing Brand Schizophrenia and Identifying its Antecedents by Grounded Theory [Volume 8, Issue 1, 2018, Pages 35-56]
Brand Identity Studying Sundis Brand Identity: Solutions for Improving It among Consumers in Tehran Province through Brand Concept Mapping [Volume 15, Issue 2, 2025, Pages 73-96]
Brand Identity Designing a Brand Schizophrenia Management Model in Sports Clubs [Volume 15, Issue 2, 2025, Pages 151-172]
Branding e-retail branding by grounded theory [Volume 6, Issue 2, 2016, Pages 188-167]
Branding Measuring Brand Equity of Higher Education Institutes and Universities (Case Study: Tehran Business Schools) [Volume 7, Issue 3, 2017, Pages 141-158]
Branding Conceptualizing Brand Schizophrenia and Identifying its Antecedents by Grounded Theory [Volume 8, Issue 1, 2018, Pages 35-56]
Branding An Evaluation of Iranian consumers' New Identity in Iran's Virtual Space and its Effect on Communication Activities of Brands using Classic Grounded Theory [Volume 8, Issue 1, 2018, Pages 117-130]
Branding Testing the Model of Identifying the Damaging Factors of Branding in the Iranian Pharmaceutical Industry [Volume 10, Issue 3, 2020, Pages 1-20]
Branding Collaboration Exploring how customer engagement is involved in branding based on UGT theory and S-O-R framework [Volume 10, Issue 4, 2020, Pages 55-80]
Branding Process Devising a Branding Model for Multi-Purpose Mega Projects Localization for Iran: Implementing and Testing in a Multi-Purpose Project [Volume 2, Issue 2, 2012, Pages 1-20]
Branding Process e-retail branding by grounded theory [Volume 6, Issue 2, 2016, Pages 188-167]
Branding‏ ‏Propellers Identification and Explanation of Effective Propellers in the Commercial Branding of Industrial Products in ‎Lorestan Province [Volume 9, Issue 3, 2019, Pages 101-120]
Brand Love Investigating effects of self-esteem, self-expression and product hedonism on brand love and brand jealousy and their consequences [Volume 5, Issue 4, 2015, Pages 1-20]
Brand Love The Analysis of Brand Love and the Impact of Associations, Satisfaction, and Trust on Brand Love [Volume 8, Issue 4, 2018, Pages 1-26]
Brand Love The Two-Layer Three-Level Conceptual Pattern Based on Subjective Criteria and the Essence of ‎Brand Love [Volume 10, Issue 2, 2020, Pages 21-42]
Brand Love The Effects of Brand Anxiety on Brand Obsession Mediated by Brand Hatred and Moderation of Brand affection (Case Study: SAIPA Brand) [Volume 12, Issue 2, 2022, Pages 217-238]
Brand Love Analysis of the Masculine and Feminine Brand Personality and the Customer-based Brand ‎Equity on Instagram Pages of Fast-moving Consumer Goods [Volume 13, Issue 1, 2023, Pages 73-88]
Brand Love Recognizing and Understanding the Brand Tribalism; Providing a FuzzyCognitive Mapping ‎of the Generating Factors Using the FCM Method [Volume 13, Issue 2, 2023, Pages 23-42]
Brand loyality A Model to Explain Customer Loyalty Based on Customer Equity and Customer Satisfaction: A study in mobile services industry in Bushehr [Volume 3, Issue 3, 2013, Pages 21-38]
Brand Loyalty Investigating Brand Social Identity Perspective and Its Influence on Brand Loyalty Development The Case of Kaleh Dairy Company [Volume 2, Issue 2, 2012, Pages 87-106]
Brand Loyalty The effects of marketing mix elements on Brand equity [Volume 2, Issue 3, 2012, Pages 155-172]
Brand Loyalty Investigating the effect of consumerâs risk aversion and product involvement on their brand loyalty and word of mouth behavior: the mediating role of brand attachment and brand trust [Volume 2, Issue 4, 2012, Pages 105-121]
Brand Loyalty Surveying the relationship between brand equity and brand-customer personality congruency [Volume 2, Issue 4, 2012, Pages 63-81]
Brand Loyalty Identify and examine the factors affecting brand loyalty: brand mobile phones Study [Volume 4, Issue 3, 2014, Pages 17-38]
Brand Loyalty Investigating the impact of brand distinctiveness and prestige on customer brand loyalty through customer-brand identification (Case of: Customers of Toyota dealers) [Volume 4, Issue 3, 2014, Pages 1-16]
Brand Loyalty Study of the Effect of Brand Equity Drivers on University Brand Resonance (Case Study:Amir Kabir university, Sharif university, Tarbiat Modares university, Tehran university) [Volume 5, Issue 1, 2015, Pages 169-182]
Brand Loyalty Devising a model brand loyalty in tires industry: the adjustment role of customer perceived value [Volume 5, Issue 1, 2015, Pages 183-200]
Brand Loyalty Explaining the relationship between Product attributes, Customer experience and Brand equity with Purchase intention and Brand loyalty of mobile in Ahvaz city [Volume 5, Issue 3, 2015, Pages 103-120]
Brand Loyalty Investigation of the Impact of service brand dimensions on brand loyalty in Banking Industry [Volume 5, Issue 4, 2015, Pages 119-138]
Brand Loyalty Effect of Brand Personality on Repurchase Intention via Perceived Value and Brand Loyalty (case study: Saman Insuranceâs Life Insured) [Volume 3, Issue 4, 2013, Pages 1-22]
Brand Loyalty The Impact of Social Responsibility and Corporate Image on Brand Equity [Volume 6, Issue 1, 2016, Pages 79-94]
Brand Loyalty Designing and determinating mechanisms model, impacts ande output of internal branding (Case Study: Sadid industrial group) [Volume 6, Issue 2, 2016, Pages 152-133]
Brand Loyalty The Impact of Visual Aspects of Outdoor Advertising on Consumer Brand Awareness, Brand Preference and Brand Loyalty (Case Study: Palladium Mall) [Volume 6, Issue 4, 2016, Pages 1-24]
Brand Loyalty The Effect of Social Media on Trust and Brand Loyalty Formation in the Brand Community (Case Study: The Social Network of Instagram) [Volume 7, Issue 3, 2017, Pages 107-124]
Brand Loyalty The Impact of Social Networks Marketing toward Purchase Intention and Brand Loyalty [Volume 7, Issue 3, 2017, Pages 175-190]
Brand Loyalty The Effect of Brand Anthropomorphism on Customers Loyalty with the Mediating Role of Brand Personality, Case study: Users of Domestic Automobile [Volume 7, Issue 4, 2017, Pages 77-94]
Brand Loyalty The Impact of Corporate Social Responsibility on Brand Loyalty through Brand Credibility (Case Study: Saderat Bank of Iran, Bushehr City) [Volume 7, Issue 4, 2017, Pages 57-76]
Brand Loyalty Exploring how customer engagement is involved in branding based on UGT theory and S-O-R framework [Volume 10, Issue 4, 2020, Pages 55-80]
Brand Loyalty Experimental Investigation of the Effect of Corporate Social Responsibility (CSR) Storytelling on Brand Loyalty in the Ecotourism Industry: The Mediating Role of Perceived Authenticity and Brand Trust [Volume 15, Issue 4, 2025, Pages 73-98]
Brand Management Capability Achievement based on Brand Performance and Market Control; Investigating the Mediating Role of Brand Management Capability [Volume 9, Issue 2, 2019, Pages 219-236]
Brand mental image Investigating the Mental Image of Halal Brand Consumers using Neural Network Analysis Technique [Volume 9, Issue 3, 2019, Pages 61-78]
Brand Nature‎ The Two-Layer Three-Level Conceptual Pattern Based on Subjective Criteria and the Essence of ‎Brand Love [Volume 10, Issue 2, 2020, Pages 21-42]
Brand Nostalgia Impact of Brand Nostalgia and Brand Heritage on the Formation of Purchase Intention (Case Study: Nokia Mobile Phone) [Volume 8, Issue 3, 2018, Pages 41-58]
Brand Performance The Assessment of the Effect of Intergrated Marketing Communication on Brand Equity; with the Role of Corporate Image and Brand Performance [Volume 6, Issue 0, 2016, Pages 33-54]
Brand Performance Designing and determinating mechanisms model, impacts ande output of internal branding (Case Study: Sadid industrial group) [Volume 6, Issue 2, 2016, Pages 152-133]
Brand Performance Explaining the Antecedent Role of Strategic Orientations in the Development of Integrated Marketing Communications and Brand Performance [Volume 8, Issue 4, 2018, Pages 131-148]
Brand Performance Achievement based on Brand Performance and Market Control; Investigating the Mediating Role of Brand Management Capability [Volume 9, Issue 2, 2019, Pages 219-236]
Brand Personality Determining The Personality Of Selected Brands Through The Archetypes And Explaining The Way Of Perception Of Their Consumers [Volume 2, Issue 4, 2012, Pages 1-21]
Brand Personality Surveying the relationship between brand equity and brand-customer personality congruency [Volume 2, Issue 4, 2012, Pages 63-81]
Brand Personality Investigation of the impact of political brand personality on political participation [Volume 5, Issue 2, 2015, Pages 147-162]
Brand Personality Effect of Brand Personality on Repurchase Intention via Perceived Value and Brand Loyalty (case study: Saman Insuranceâs Life Insured) [Volume 3, Issue 4, 2013, Pages 1-22]
Brand Personality Considering the effect of Human Personality on Brand Personality [Volume 6, Issue 2, 2016, Pages 114-93]
Brand Personality The Role of Brand Personality in Stimulating Mobile Purchase Decision; Considering the Intervention of Brand Trust and Advertising Content [Volume 7, Issue 1, 2017, Pages 153-172]
Brand Personality The Effect of Brand Anthropomorphism on Customers Loyalty with the Mediating Role of Brand Personality, Case study: Users of Domestic Automobile [Volume 7, Issue 4, 2017, Pages 77-94]
Brand Personality Analysis of the Masculine and Feminine Brand Personality and the Customer-based Brand ‎Equity on Instagram Pages of Fast-moving Consumer Goods [Volume 13, Issue 1, 2023, Pages 73-88]
Brand personality dimensions The examination of relationship personality dimensions & Brand equity and moderating role of Ethical Attributes [Volume 2, Issue 3, 2012, Pages 35-50]
Brand Personality Disorder Designing a Brand Schizophrenia Management Model in Sports Clubs [Volume 15, Issue 2, 2025, Pages 151-172]
Brand Placement The Brand Placement Model using Grounded Theory approach [Volume 7, Issue 4, 2017, Pages 157-172]
Brand positioning Brand Positioning of Five-Star Hotels for Travel Agents [Volume 6, Issue 2, 2016, Pages 222-203]
Brand Preference Service Quality Roles in Create Brand Preference and Purchase Intention in Banking Services Industry [Volume 4, Issue 4, 2014, Pages 1-20]
Brand Preference The Impact of Visual Aspects of Outdoor Advertising on Consumer Brand Awareness, Brand Preference and Brand Loyalty (Case Study: Palladium Mall) [Volume 6, Issue 4, 2016, Pages 1-24]
Brand Prestige The Theory of Antecedents and Consequences of Consumersâ Brand Identification [Volume 3, Issue 2, 2013, Pages 207-222]
Brand Prestige Investigating the impact of brand distinctiveness and prestige on customer brand loyalty through customer-brand identification (Case of: Customers of Toyota dealers) [Volume 4, Issue 3, 2014, Pages 1-16]
Brand Prestige Investigating the Formation of Brand Equity Based on Brand Cultural Symbolism in the Food Industry [Volume 14, Issue 2, 2024, Pages 171-200]
Brand Relationship Map A Comparative Comparison of Brand Strength of Car Companies According to the Customer’s Dominant Logic, Through Brand Relationship Mapping (Case Study: Iranian, Chinese and Korean Carmakers) [Volume 8, Issue 3, 2018, Pages 79-98]
Brand resonance Study of the Effect of Brand Equity Drivers on University Brand Resonance (Case Study:Amir Kabir university, Sharif university, Tarbiat Modares university, Tehran university) [Volume 5, Issue 1, 2015, Pages 169-182]
Brand resonance Investigating the Impact of Brand Innovation on Brand Resonance with the Mediating Role of Brand Experience (A Study of Pasargad Bank Customers in Tehran) [Volume 15, Issue 1, 2025, Pages 1-24]
Brand retaliation Brand Hate: Analysis of Determinants and Outcomes of Brand Hate [Volume 8, Issue 2, 2018, Pages 165-180]
Brand Sales Strategy Identification and Explanation of the Nature of Brand Sales Strategy in FMCGs based on Grounded Theory [Volume 6, Issue 3, 2016, Pages 1-18]
Brand Satisfaction Proposing a Model for Explaining Retailers Based Brand Equity [Volume 2, Issue 2, 2012, Pages 107-122]
Brand Satisfaction Devising a model brand loyalty in tires industry: the adjustment role of customer perceived value [Volume 5, Issue 1, 2015, Pages 183-200]
Brand Schizophrenia Conceptualizing Brand Schizophrenia and Identifying its Antecedents by Grounded Theory [Volume 8, Issue 1, 2018, Pages 35-56]
Brand Skepticism Effect of Greenwashing on the Purchase Intentions of Generation Z: The Role of Brand Image, Skepticism, and Brand Pessimism [Volume 16, Issue 1, 2026, Pages 69-94]
Brand-specific role Investigating the Relationship between Marketing Innovation Capability and Communication Network with Brand-specific Role with the Mediating Role of Cooperation Value and Customer Value in Private Banks [Volume 12, Issue 3, 2022, Pages 71-88]
Brand story An Investigation of the Effect of Brand Story Role on Perceived Brand Image Using Conversation Analysis (Case Study: Apple Products) [Volume 6, Issue 0, 2016, Pages 197-212]
Brand Strength A Comparative Comparison of Brand Strength of Car Companies According to the Customer’s Dominant Logic, Through Brand Relationship Mapping (Case Study: Iranian, Chinese and Korean Carmakers) [Volume 8, Issue 3, 2018, Pages 79-98]
Brand superiority Study of the Effect of Brand Equity Drivers on University Brand Resonance (Case Study:Amir Kabir university, Sharif university, Tarbiat Modares university, Tehran university) [Volume 5, Issue 1, 2015, Pages 169-182]
Brand Transgression The Effects of Service Failure and Brand Transgression on Customer Coping Strategies in Internet Taxis [Volume 12, Issue 1, 2022, Pages 177-196]
Brand tribalism Recognizing and Understanding the Brand Tribalism; Providing a FuzzyCognitive Mapping ‎of the Generating Factors Using the FCM Method [Volume 13, Issue 2, 2023, Pages 23-42]
Brand Trust Investigating Brand Social Identity Perspective and Its Influence on Brand Loyalty Development The Case of Kaleh Dairy Company [Volume 2, Issue 2, 2012, Pages 87-106]
Brand Trust Investigating the effect of consumerâs risk aversion and product involvement on their brand loyalty and word of mouth behavior: the mediating role of brand attachment and brand trust [Volume 2, Issue 4, 2012, Pages 105-121]
Brand Trust Surveying the relationship between brand equity and brand-customer personality congruency [Volume 2, Issue 4, 2012, Pages 63-81]
Brand Trust Halal foods: Examining the Factors affecting the consumers intention to purchase in Europe [Volume 4, Issue 1, 2014, Pages 92-73]
Brand Trust Devising a model brand loyalty in tires industry: the adjustment role of customer perceived value [Volume 5, Issue 1, 2015, Pages 183-200]
Brand Trust Examining The influence of customer-brand identification on loyalty by the intermediary role of service quality, perceived value and brand trust in Homa hotel of Mashhad [Volume 6, Issue 2, 2016, Pages 92-75]
Brand Trust The Role of Brand Personality in Stimulating Mobile Purchase Decision; Considering the Intervention of Brand Trust and Advertising Content [Volume 7, Issue 1, 2017, Pages 153-172]
Brand Trust The Effect of Social Media on Trust and Brand Loyalty Formation in the Brand Community (Case Study: The Social Network of Instagram) [Volume 7, Issue 3, 2017, Pages 107-124]
Brand Trust Impact of Brand Nostalgia and Brand Heritage on the Formation of Purchase Intention (Case Study: Nokia Mobile Phone) [Volume 8, Issue 3, 2018, Pages 41-58]
Brand Trust The Analysis of Brand Love and the Impact of Associations, Satisfaction, and Trust on Brand Love [Volume 8, Issue 4, 2018, Pages 1-26]
Brand Trust Exploring how customer engagement is involved in branding based on UGT theory and S-O-R framework [Volume 10, Issue 4, 2020, Pages 55-80]
Brand Trust The Effect of Purchase Intention its Antecedents on Fake News by Moderating Brand ‎Trust: A SOBC Approach [Volume 13, Issue 2, 2023, Pages 143-168]
Brand Trust Effect of Customer Participation Motivation on Customer Equity: the Mediating Role of Brand Trust and Social Media Marketing Activities [Volume 14, Issue 3, 2024, Pages 155-178]
Brand Trust Experimental Investigation of the Effect of Corporate Social Responsibility (CSR) Storytelling on Brand Loyalty in the Ecotourism Industry: The Mediating Role of Perceived Authenticity and Brand Trust [Volume 15, Issue 4, 2025, Pages 73-98]
Brand Valuation Investigating the Formation of Brand Equity Based on Brand Cultural Symbolism in the Food Industry [Volume 14, Issue 2, 2024, Pages 171-200]
Brand Warmth The Antecedents and Consequences of Brand Stereotypes in the Home Appliance Industry [Volume 11, Issue 2, 2021, Pages 151-168]
Brigges Type Indicator (MBTI) Dimensions of the Myers-Briggs Type Indicator (MBTI) and the customersâ purchase Intention [Volume 2, Issue 4, 2012, Pages 151-165]
BSC Prioritization governmental insurance company according to BSC procedure by AHP group technique [Volume 4, Issue 3, 2014, Pages 25-36]
Bukowitz and William's Model Identification and Ranking of Factors affecting the implementation of Knowledge Management based on TOPSIS Technique [Volume 5, Special Issue, 2015, Pages 163-174]
Bundling Identify and prioritize effective factors on social bundling using Delphi Fuzzy approach [Volume 11, Issue 3, 2021, Pages 22-1]
Business Investigating the Effects of Information Technology Capability on the Competitiveness of Sports Stores with the Mediating Role of Social Innovation [Volume 12, Issue 3, 2022, Pages 111-132]
Business Ecosystems" Providing an integrated framework for creating shared value: from customer experience to sustainable governance in hybrid ecosystems [(Articles in Press)]
Business Intelligence & Assessment of the Status of Maturity Models Presented in the Field of Intelligence and Business Analysis: A Systematic Review of Research Literature [Volume 11, Issue 4, 2021, Pages 85-106]
Business Intelligence systems Investigating the Effect of Technological, Organization, Process and Business Factors on Successful Implementing Business Intelligence System in Internet Serves Provider Companies ( Case Study:Shatel Co. ) [Volume 4, Issue 4, 2014, Pages 143-166]
Business orientation Exploring effect of entrepreneurship and business orientations on innovation and customer value (Case Study: food industry of Mashhad city) [Volume 2, Issue 2, 2012, Pages 51-68]
Business Performance Survey the Effect of Entrepreneurial Orientation on Business Performance with the Mediating Role of Innovation Capacity [Volume 5, Special Issue, 2015, Pages 133-146]
Business Performance The effect of market orientation on business performance and organizational innovation with the role of mediator (The case of study: companies manufacturing and supplying parts national Iranian south oil company in the khuzestan province) [Volume 5, Issue 4, 2015, Pages 139-162]
Business Performance Investigating Business Performance in Power Asymmetry Considering the Role of Marketing and Porter Strategies [Volume 7, Issue 2, 2017, Pages 153-166]
Business Process Reengineering Identify and prioritize effective business process re-engineering factors on organizational agility: case study of Ports & Maritime Organization [Volume 4, Issue 3, 2014, Pages 37-60]
Business re-engineering Designing the Business Re-Engineering Model in Iranian Banking Industry with the Emphasis on Customer ‎Orientation: An Exploratory Mixed-method Research [Volume 10, Issue 1, 2020, Pages 17-38]
Business-to-Business (B2B) Marketing Presenting a Model of Gamification Deployment in Business-to-Business (B2B) Marketing in the Medical Equipment Industry in Iran [Volume 15, Issue 2, 2025, Pages 97-124]
Business-to-Business Digital Marketing Designing a B2B Digital Marketing Implementation Model with an Emphasis on Artificial Intelligence-based Customer Relationship Management [Volume 13, Issue 3, 2023, Pages 133-158]
Buyer Extra Role Behaviors Investigating the Effect of Social Stimulants of Store Atmosphere on Buyer Extra-role Behavior A Study of Refah Chain Stores)) [Volume 4, Issue 2, 2014, Pages 191-208]
Buyer Preferences Analyzing Consumer Preferences for Domestic or Foreign Goods by Agent-based Modeling (Case Study: Home Appliances) [Volume 7, Issue 1, 2017, Pages 131-152]
Buying Behavior The Environmental Influences of Cosmetic Stores on Behavior of Women's Clothing Buyers [Volume 7, Issue 3, 2017, Pages 41-54]
Buying decision Presenting the Structure of Effective Factors in the Disposing of Goods using the Repertory Grid (Validation of the Structure in the Mobile Phone Market in Tehran) [Volume 12, Issue 1, 2022, Pages 129-150]

C

C5.0 Decision Tree Customer Churn Analysis Based on the Data-mining Approach: Hybrid Algorithm ‎Incorporates Decision Tree and Bayesian Network [Volume 13, Issue 2, 2023, Pages 1-22]
Capability of client’s servicing The Causes of the Seller Performance in Outsourcing Information Systems [Volume 5, Special Issue, 2015, Pages 45-62]
Capital Assets Designing a model for factors affecting the process of capital Assests purchase [Volume 3, Issue 3, 2013, Pages 95-106]
Capital Assets Market Designing a model for factors affecting the process of capital Assests purchase [Volume 3, Issue 3, 2013, Pages 95-106]
Carbon Footprint Label Enhancing the Effect of Location of Carbon Footprint Labels on Environmentally Friendly Product Packages on Consumers' Visual Attention [Volume 13, Issue 4, 2023, Pages 97-114]
Career anchors Investigating the mediating role of job satisfaction in the effects of internal brand management and career anchors on intention to stay [Volume 6, Issue 4, 2016, Pages 67-88]
Carpet Evaluating Effectiveness of Internet-Based Advertising in Iranian Carpet Market [Volume 5, Issue 1, 2015, Pages 43-58]
Case Study Designing a Commercialization Model for Knowledge-based Products Commercialization in Information and Communication Technology industry [Volume 8, Issue 2, 2018, Pages 23-38]
Causation approach The Impact of Effectuation and Causation on Marketing Performance: The Moderating Role of Dynamic Marketing Capabilities in Mobile App business [(Articles in Press)]
Cause-related Marketing Customer Clustering Analysis in Cause-Related Marketing Based on Product Type [Volume 8, Issue 1, 2018, Pages 75-96]
Cause-related Marketing Presenting a Model of the Success Factors of Cause-Related Marketing in Iran [Volume 11, Issue 4, 2021, Pages 177-190]
Celebrity endorser Investigating the Effect of Celebrity Endorsements in Advertising on Consumer Attitudes toward Advertising [Volume 7, Issue 1, 2017, Pages 1-22]
Chain Retail Stores Identify and Prioritize the Factors Affecting the Optimal Location Selection of Retail Chain Stores Using Geomarketing [Volume 11, Issue 1, 2021, Pages 111-142]
Chain Stores Investigating the Effect of Social Stimulants of Store Atmosphere on Buyer Extra-role Behavior A Study of Refah Chain Stores)) [Volume 4, Issue 2, 2014, Pages 191-208]
Challenges Modeling and Scenario Analysis of Customer Brand Co-Creation Behavior Challenges: An Analysis of Coping Strategies [Volume 14, Issue 2, 2024, Pages 121-148]
Challenges Opportunities, Challenges, and Requirements of Marketing in the Metaverse World [(Articles in Press)]
Challenges and Solutions Challenges and Solutions for Applying New Technologies in Iranian Marketing (Case Study: Augmented Reality (AR) Technology) [Volume 12, Issue 3, 2022, Pages 153-176]
Challenge the Insurance Industry Identification and screening of the challenges facing the sales network in insurance industry and solution using Fuzzy Delphi Technique [Volume 5, Special Issue, 2015, Pages 111-124]
Challenging Cognitive understanding of mobile games satisfaction elements (Using the Ladder Interview Technique in the Repertory Grid Methodology) [Volume 8, Issue 2, 2018, Pages 39-54]
Channel choice behavior drivers Clustering of the Stimuli Affecting Customers' Channel Choice Behavior in the Omni-Channel Retail Platform [Volume 14, Issue 4, 2024, Pages 31-64]
Channel Integration Quality Increasing Shopping Intention in Chain Retail Stores Using Omnichannel Strategy [Volume 15, Issue 1, 2025, Pages 145-180]
Charity marketing attracts customers The roles of Charity marketing to attract customers in the insurance industry by explain the role of mediator variables according to customer profit and attention to the welfare of society [Volume 5, Special Issue, 2015, Pages 125-138]
Cheque Trust in E-Cheque in Electronic Payments [Volume 4, Special Issue, 2014, Pages 19-28]
CHP Combined Heat and Power Plants Study the effect of the organizational factors on the acceptance using combined heat and power Generation plants (small-scale generation) by organizational Consumers [Volume 2, Issue 2, 2012, Pages 37-50]
Cinema Designing and Explaining the Purchase Journey Map of Moviegoers Based on Contact Points [Volume 14, Issue 1, 2024, Pages 79-102]
Cinemamarket Identifying and Clustering Users of VOD Platforms Using SNA Technique: A case study of Cinemamarket [Volume 11, Issue 4, 2021, Pages 20-1]
Citizenship behavior Studying the Influence of Citizen Behavior Influence from Internal Brand Management and Marketing [Volume 7, Issue 1, 2017, Pages 41-58]
Citizenship’s Well-being Originated from Banking Activities Conceptualization of Brand Image by Psychological Life Space Theory in Iranian Retail Banking [Volume 11, Issue 1, 2021, Pages 87-110]
City Branding Conceptualization of the City Branding Model in Iran [Volume 6, Issue 4, 2016, Pages 37-52]
City Management Conceptualization of the City Branding Model in Iran [Volume 6, Issue 4, 2016, Pages 37-52]
City of Tehran impact of interval marketing on market- oriented considering mediatory variables of organizational commitment and organizational citizenship behavior: case of Mellat bank of Tehran. [Volume 2, Issue 1, 2012, Pages 25-46]
City Tourism Conceptualization of the City Branding Model in Iran [Volume 6, Issue 4, 2016, Pages 37-52]
Classification Analysis of the EEG Signal Using Higher-Order Spectra (HOS) in the Neuro-marketing Application [Volume 12, Issue 1, 2022, Pages 25-42]
Cloninger’s Temperament and Character Inventory (TCI) Effects of Temperament Traits and Customer Involvement on Post-Purchase Cognitive Dissonance [Volume 13, Issue 4, 2023, Pages 27-50]
Clothing Store The Environmental Influences of Cosmetic Stores on Behavior of Women's Clothing Buyers [Volume 7, Issue 3, 2017, Pages 41-54]
Cloud Computing Toward the Design of Rural Intelligent Public Transportation System Rural Public Transportation of Iran [Volume 3, Special Issue, 2013, Pages 51-58]
Cluster analysis Segmentation of Shopping Centers Visitors based on their Activities through Factor Analysis and Cluster Analysis [Volume 3, Issue 1, 2013, Pages 81-96]
Clustering Customer clustering for appointing rebating strategies, case study: Kadbano Co. [Volume 3, Issue 3, 2013, Pages 135-150]
Clustering The Comparative Study of Data Mining Clustering Algorithms to Measure Customer Value in Customer Relationship Management in the Insurance Industry [Volume 6, Issue 1, 2016, Pages 1-22]
Clustering Clustering Customers Loyalty in the Mellat Bank Customers' Club, Based on Demographic Information Using Data Mining Method [Volume 6, Issue 1, 2016, Pages 39-58]
Clustering Segmentation of the Customers of Iran Banking System in terms of Customer Expectations and Perceived Value of Banking Services Using Data Mining Techniques [Volume 6, Issue 1, 2016, Pages 201-220]
Clustering Designing and Explaining the Purchase Journey Map of Moviegoers Based on Contact Points [Volume 14, Issue 1, 2024, Pages 79-102]
Clustering Clustering of the Stimuli Affecting Customers' Channel Choice Behavior in the Omni-Channel Retail Platform [Volume 14, Issue 4, 2024, Pages 31-64]
CMMS Radio Frequency Identification (RFID): A Technology for Enhancing Computerized Maintenance System (CMMS) [Volume 3, Special Issue, 2013, Pages 13-20]
CMS model Studying and Investigating the Rate of Clients Satisfaction Measurement during 1384-1390 Using CMS Model Case Study: Association of Physical Education of Isfahan [Volume 3, Issue 1, 2013, Pages 161-182]
Coalition A Comparative Study of Multi-Attribute Continuous Double Auction Mechanisms [Volume 3, Special Issue, 2013, Pages 125-138]
Coalition-proofness A Comparative Study of Multi-Attribute Continuous Double Auction Mechanisms [Volume 3, Special Issue, 2013, Pages 125-138]
Cobb-Douglas Function Calculating Cost Efficiency of Banking Sector in Iran and Evaluating the Impact of Banksâ Marketing Performance on Cost Efficiency [Volume 6, Issue 1, 2016, Pages 143-160]
Co-citation Investigation of Customer experience research evolution: Using bibliometric analysis and visualization [Volume 11, Issue 3, 2021, Pages 92-67]
Cognitive Absorption The Effect of Cognitive Absorption and websites features on Satisfaction and User Continuous Usage of the Social Network (case study: Facebook) [Volume 4, Issue 2, 2014, Pages 95-110]
Cognitive Bias Designing a Model of Misbehavior due to Customers' Mental Biases in the Financial Industry: Bank and Stock Market Customers [Volume 12, Issue 2, 2022, Pages 67-90]
Cognitive Dissonance Exploring the Role of Discounting in Creating Cognitive Dissonance: A Study of Business Owners in the Fashion and Apparel Industry [Volume 15, Issue 3, 2025, Pages 161-182]
Cognitive Factors the effect of Cognitiv and emotional factors on the loyalty tourist of the destinationtourist [Volume 6, Issue 2, 2016, Pages 54-37]
Cognitive Image Perceived Image of a Country and Its Influence on Tourist's Intention [Volume 4, Issue 3, 2014, Pages 133-148]
Cognitive innovativeness The Influence of Consumers' Innovativeness on their Shopping Decision Making Styles [Volume 1, Issue 3, 2011, Pages 1-26]
Cognitive Involvement The Effect of Content Quality and Brand Interactivity on Purchase Behavior with the Mediating Role of Users' Cognitive and Emotional Involvement in Social Networks [Volume 12, Issue 3, 2022, Pages 133-152]
Cognitive Marketing Analyzing the Driving and Inhibiting Factors of Neuromarketing in Advertising: A Study with a Cognitive Approach [Volume 12, Issue 1, 2022, Pages 89-108]
Cognitive Science Analyzing the Driving and Inhibiting Factors of Neuromarketing in Advertising: A Study with a Cognitive Approach [Volume 12, Issue 1, 2022, Pages 89-108]
Cognitive trust Analysis of impact Cognitive and affective trust between Interactions buyers and sellers (a case study Companies in Iranian Industry Food Ingredients) [Volume 4, Issue 4, 2014, Pages 167-182]
Cold Temperament.‎ Explaining the Role of Temperaments in Customers’ Impulse Buying Behavior [Volume 10, Issue 3, 2020, Pages 41-56]
Collaborative communication Investigating the Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics [Volume 5, Issue 4, 2015, Pages 53-72]
Commercial Complex.‎ Identifying and Prioritizing Online Advertising Methods for Commercial Complexes Case Study of Arg Tehran Commercial Complex [Volume 9, Issue 4, 2019, Pages 77-96]
Commercial consulting Providing a Framework of Foreign Trade Consulting Capabilities [Volume 14, Issue 2, 2024, Pages 1-26]
Commercial diplomacy Providing a Framework of Foreign Trade Consulting Capabilities [Volume 14, Issue 2, 2024, Pages 1-26]
Commercial intention Tendency to Message Delivery in Internet Viral Marketing [Volume 1, Issue 3, 2011, Pages 219-236]
Commercialization Investigating the Effect of Environmental Factors on the Success of Academic Reproductive Companies (Case Study: the Companies of Isfahan Science & Technology Town) [Volume 5, Issue 3, 2015, Pages 87-102]
Commercialization Designing a Commercialization Model for Knowledge-based Products Commercialization in Information and Communication Technology industry [Volume 8, Issue 2, 2018, Pages 23-38]
Commercialization Identification and Prioritization Commercialization Policy for Knowledge Enterprise at Science and Technology Parks [(Articles in Press)]
Communications and networking Providing a Framework for Using Seeding in Marketing: A Meta-Synthesis Approach [Volume 11, Issue 2, 2021, Pages 69-90]
Company car Ranking Barriers to Green Supply Chain Management Using DIMATEL [Volume 5, Issue 2, 2015, Pages 1-14]
Company Reputation An Empirical Study of the Impact of Response Strategies and Reputation of the Company on Consumers' Purchase Intention and Negative Word of Mouth Communication at the Time of Product Failure [Volume 9, Issue 2, 2019, Pages 31-52]
Compensation The study Influence Internal aspects of compensation strategies on the Development Innovation staff Agricultural Bank Chahrmahal & Bakhtiari Province Using Robbins & DeCenzo Model [Volume 4, Issue 3, 2014, Pages 1-24]
Competency Designing a Competency Model for Digital Marketing Managers with Thematic Analysis Method [Volume 10, Issue 4, 2020, Pages 127-150]
Competition Theory Identifying & Classification of Criteria in Choosing a Bank By Customers: Case Study at Bank Mellat [Volume 3, Issue 2, 2013, Pages 135-156]
Competitive Advantage Investigating the effect of Individual Characteristics on Marketing Intelligence in Organization (Case Study: Tehran Scientific Centers and Manufacturing Companies) [Volume 1, Issue 1, 2011, Pages 71-100]
Competitive Advantage Survey the effect of strategic human resource management on the financial performance of companies in Tehran Stock [Volume 4, Issue 3, 2014, Pages 119-144]
Competitive Advantage Investigating the impact of marketing intelligence on competitive advantage in SMEs [Volume 4, Issue 4, 2014, Pages 25-46]
Competitive Advantage Elucidating the impact of the structural-organizational intelligence on competitive advantage: the adjustment role of competitive intelligence [Volume 5, Special Issue, 2015, Pages 65-82]
Competitive Advantage Identification and Explanation of the Nature of Brand Sales Strategy in FMCGs based on Grounded Theory [Volume 6, Issue 3, 2016, Pages 1-18]
Competitive Advantage The effect of technology commercialization competence on competitive advantage: The moderating role of market orientation [Volume 7, Issue 1, 2017, Pages 59-74]
Competitive Advantage Measuring Brand Equity of Higher Education Institutes and Universities (Case Study: Tehran Business Schools) [Volume 7, Issue 3, 2017, Pages 141-158]
Competitive ‎Advantage.‎ Antecedents and Consequences of Implementing Electronic Customer Relationship Management in Small and ‎Medium Enterprises [Volume 10, Issue 1, 2020, Pages 105-128]
Competitive ‎Advantage‎ Antecedents and Consequences of Implementing Electronic Customer Relationship Management in Small and ‎Medium Enterprises [Volume 10, Issue 1, 2020, Pages 129-146]
Competitive Atmosphere Effect of Selling Skills on Bank Teller Sales Performance [Volume 4, Issue 4, 2014, Pages 43-56]
Competitive intelligence Designing and Describing the Model of Competitive Advantage based on Organizational Intelligence in Knowledge-Based Organizations [Volume 2, Issue 1, 2012, Pages 47-72]
Competitive intelligence The impact of aspects of organizational learning on competitive intelligence in knowledge-based enterprises [Volume 4, Issue 4, 2014, Pages 57-70]
Competitive intelligence Elucidating the impact of the structural-organizational intelligence on competitive advantage: the adjustment role of competitive intelligence [Volume 5, Special Issue, 2015, Pages 65-82]
Competitive intelligence Survey the forming circumstance of competitive intelligence based on knowledge dynamic capabilities (Case Study: Small- and Medium-Sized Enterprises of LORESTAN) [Volume 6, Issue 3, 2016, Pages 147-160]
Competitive intelligence Competitive Intelligence based on Social Network Content and the Factors Affecting its Process [Volume 9, Issue 3, 2019, Pages 43-60]
Competitive intelligence Investigating the Effect of Marketing Dashboard Development on Organizational Competitiveness by Explaining the Mediating Role of Marketing Memory and Competitive Intelligence [Volume 12, Issue 1, 2022, Pages 43-68]
Competitiveness Developing a Domestic Model for Tourism Destinations Competitiveness Measurement in Iran [Volume 8, Issue 2, 2018, Pages 105-122]
Competitiveness Investigating the Effect of Marketing Intelligence on the Competitiveness of Online Sports Stores ‎with the Mediating Role of Innovative Performance [Volume 10, Issue 3, 2020, Pages 57-80]
Competitiveness Investigating the Effects of Information Technology Capability on the Competitiveness of Sports Stores with the Mediating Role of Social Innovation [Volume 12, Issue 3, 2022, Pages 111-132]
Competitiveness Re-examining the Concept of Destination Market Knowledge Competence for Achieving Competitive Advantage in the Export Marketing of Iranian Dried Fruits [Volume 15, Issue 4, 2025, Pages 125-152]
Competitive Profile Matrix Comprehensive Framework for Strategic Formulation in Isfahan Power Plant by Marketing Approach [Volume 3, Issue 3, 2013, Pages 119-134]
Competitive Strategy Development of SPACE Matrix with Fuzzy Delphi Analytical Hierarchy Process to determine the strategic position of the business Case study in Iran UPVC industry [Volume 4, Issue 3, 2014, Pages 55-74]
Competitor intelligence The impact of aspects of organizational learning on competitive intelligence in knowledge-based enterprises [Volume 4, Issue 4, 2014, Pages 57-70]
Competitor Orientation Studying the Influence of Market Orientation on Job Attitude The Case of Commercial Banks in Bushehr [Volume 2, Issue 1, 2012, Pages 149-166]
Competitor Orientation The effect of market orientation on performance efficiency of the hotel industry [Volume 4, Issue 4, 2014, Pages 141-166]
Complexity Designing the Online Shopping Experience Model of DigiKala Customers in VUCA ‎Conditions [Volume 13, Issue 2, 2023, Pages 109-142]
Compulsive Buying Providing a Model of Compulsive Buying among Women Using Grounded Theory [Volume 6, Issue 1, 2016, Pages 121-142]
Compulsive Buying Explaining the Compulsive Buying Behavior Based on the Factors of Psychological, Environmental, Materialism and Using Credit Card [Volume 7, Issue 3, 2017, Pages 21-40]
Compulsive Consumption Behaviors Providing a Model of Compulsive Buying among Women Using Grounded Theory [Volume 6, Issue 1, 2016, Pages 121-142]
Computational cultural modeling A New Trust Model for B2C E-Commerce Based on 3D User Interfaces [Volume 3, Special Issue, 2013, Pages 69-80]
Congruency with product Investigating the Effect of Celebrity Endorsements in Advertising on Consumer Attitudes toward Advertising [Volume 7, Issue 1, 2017, Pages 1-22]
Consistency Investigating Intention to e-shopping Based on Expansion of Technology Acceptance Model [Volume 2, Issue 1, 2012, Pages 93-110]
Construction Industry Designing an Export Development Model for Nano Products of Knowledge-based Companies Working in the Field of Construction Using a Qualitative Meta-Synthesis Approach [Volume 12, Issue 3, 2022, Pages 201-232]
Construction Industry Designing and Validating a Sustainable Marketing Model in the Construction Industry [Volume 14, Issue 3, 2024, Pages 53-76]
Constructivist Theory Conceptualizing the Dropshopping of Z Generation from the Perspective of Constructivist Theory [Volume 11, Issue 4, 2021, Pages 21-34]
Consulting Capabilities Providing a Framework of Foreign Trade Consulting Capabilities [Volume 14, Issue 2, 2024, Pages 1-26]
Consumer Phenomenology in Consumer Research [Volume 4, Issue 3, 2014, Pages 107-132]
Consumer Identify factors affecting people's attitudes to advertising (Case study: Persian Gulf University, Bushehr) [Volume 5, Issue 3, 2015, Pages 69-86]
Consumer The Role of Brand Personality in Stimulating Mobile Purchase Decision; Considering the Intervention of Brand Trust and Advertising Content [Volume 7, Issue 1, 2017, Pages 153-172]
Consumer and Tehran's consumers The Impact of Boycott Intention on Purchase Decision through Consumer Decision Making Style [Volume 5, Issue 3, 2015, Pages 35-54]
Consumer and Tehran\'s consumers The Impact of Boycott Intention on Purchase Decision through Consumer Decision Making Style [Volume 5, Issue 3, 2015, Pages 35-54]
Consumer and Tehran\'s consumers The Impact of Boycott Intention on Purchase Decision through Consumer Decision Making Style [Volume 5, Issue 3, 2015, Pages 35-54]
Consumer and Tehran\'s consumers The Impact of Boycott Intention on Purchase Decision through Consumer Decision Making Style [Volume 5, Issue 3, 2015, Pages 35-54]
Consumer and Tehran\'s consumers The Impact of Boycott Intention on Purchase Decision through Consumer Decision Making Style [Volume 5, Issue 3, 2015, Pages 35-54]
Consumer Attitudes Evaluating the Impact of Individual Factors on Consumer Attitudes towards Mobile applications (Case Study: Smart Phone's Users among the Bachelor Students of University of Isfahan) [Volume 7, Issue 3, 2017, Pages 1-20]
Consumer attitudes toward advertising Investigating the Effect of Celebrity Endorsements in Advertising on Consumer Attitudes toward Advertising [Volume 7, Issue 1, 2017, Pages 1-22]
Consumer based brand equity An investigation of the Impact of Promotion Strategy on the relationship between Communication Tools and Consumer Based Brand Equity (CBBE) in Iran Food Industry [Volume 6, Issue 0, 2016, Pages 1-18]
Consumer Behavior Country of Origin Image and Brand Equity Formation of Electronic Goods [Volume 1, Issue 3, 2011, Pages 109-128]
Consumer Behavior Review and identify customers' purchase decision making styles in chain stores [Volume 4, Issue 2, 2014, Pages 141-154]
Consumer Behavior Barriers and Crucial factors affecting Iranian consumer mind during online shopping [Volume 3, Special Issue, 2013, Pages 59-68]
Consumer Behavior Evaluating Effective Factors on Impulse Buying at Chain Store in Mashhad:(Case Study: Poruma Chain Store) [Volume 4, Issue 4, 2014, Pages 71-84]
Consumer Behavior A Survey in effects of reducing purchasing power on buying and consumption of detergent and cleaning products among consumers in Tehran [Volume 5, Issue 3, 2015, Pages 121-142]
Consumer Behavior Identifying and Prioritizing the Factors Influencing on Foreign Brands Consumption in the Fashion Dress Industry (Case Study: Isfahan City) [Volume 6, Issue 1, 2016, Pages 95-120]
Consumer Behavior Analyzing Consumer Preferences for Domestic or Foreign Goods by Agent-based Modeling (Case Study: Home Appliances) [Volume 7, Issue 1, 2017, Pages 131-152]
Consumer Behavior A Study of Factors Affecting Consumer Use of Mobile Advertising based on the Unified Theory of Acceptance and Use of Technology [Volume 7, Issue 4, 2017, Pages 173-194]
Consumer Behavior Developing a Model of Policyholder's Surrender Behavior‏:‏‎ A Study Based on the Grounded Theory [Volume 9, Issue 4, 2019, Pages 33-54]
Consumer Behavior Presenting a Model of the Temporal Effects on Consumer Behavior Based on a Meta Synthesis Approach [Volume 11, Issue 4, 2021, Pages 63-84]
Consumer Behavior Conceptualizing the Dropshopping of Z Generation from the Perspective of Constructivist Theory [Volume 11, Issue 4, 2021, Pages 21-34]
Consumer Behavior Analysis of the EEG Signal Using Higher-Order Spectra (HOS) in the Neuro-marketing Application [Volume 12, Issue 1, 2022, Pages 25-42]
Consumer Behavior Analyzing the Driving and Inhibiting Factors of Neuromarketing in Advertising: A Study with a Cognitive Approach [Volume 12, Issue 1, 2022, Pages 89-108]
Consumer Behavior Presenting the Structure of Effective Factors in the Disposing of Goods using the Repertory Grid (Validation of the Structure in the Mobile Phone Market in Tehran) [Volume 12, Issue 1, 2022, Pages 129-150]
Consumer Behavior Designing a Model of Factors Affecting Consumer Cynicism in the Automotive Industry Using a Meta-‎synthesis Approach [Volume 13, Issue 1, 2023, Pages 17-46]
Consumer Behavior Analyzing Consumer Preferences for Clothing Products and Services among Z and Y Generations: A Fuzzy Cognitive Mapping (FCM) Approach Emphasizing Intergenerational Differences [Volume 15, Issue 1, 2025, Pages 25-54]
Consumer Behavior Examining the Impact of Artificial Intelligence on Customer Satisfaction in Consumer Goods Purchases [Volume 15, Issue 1, 2025, Pages 87-120]
Consumer Behavior Simulating the Interaction Effects of Green Marketing Programs and Asset Efficiency Using System Dynamics Modeling [Volume 15, Issue 2, 2025, Pages 173-202]
Consumer Behavior Exploring the Role of Discounting in Creating Cognitive Dissonance: A Study of Business Owners in the Fashion and Apparel Industry [Volume 15, Issue 3, 2025, Pages 161-182]
Consumer Behavior Customer Fear of Missing Out (FoMO) Model: A Meta-Analysis of Antecedents and Consequences [(Articles in Press)]
Consumer Behavior Adjustment Achievement based on Brand Performance and Market Control; Investigating the Mediating Role of Brand Management Capability [Volume 9, Issue 2, 2019, Pages 219-236]
Consumer behavior؛ purchase decision making styles؛ Sprols & Review and identify customers' purchase decision making styles in chain stores [Volume 4, Issue 2, 2014, Pages 141-154]
Consumer behaviour Investigating And Comparing âConsumer Decision Making Stylesâ Among Working and Non-Working Females [Volume 3, Issue 2, 2013, Pages 1-24]
Consumer behaviour Investigating The Impact of Brand Extension Success Drivers on Consumersâ Behaviour [Volume 4, Issue 4, 2014, Pages 167-180]
Consumer-brand Relationship The Impact of Personal Context on Brand Hate and Its Outcomes (Case Study: Iran’s Automotive Industry) [Volume 8, Issue 2, 2018, Pages 139-164]
Consumer Confusion Consequences of Consumer’s Confusion, Examining the Role of Moderating Trust (Case Study: Food Brands) [Volume 8, Issue 3, 2018, Pages 1-18]
Consumer Control The Impact of Social Bundling on Consumers' Encouragement to Purchase Online Packages (The Case of Hamrah Avval Internet Packages) [Volume 9, Issue 1, 2019, Pages 145-162]
Consumer Decision Making Style The Impact of Boycott Intention on Purchase Decision through Consumer Decision Making Style [Volume 5, Issue 3, 2015, Pages 35-54]
Consumer disillusionment Investigating the Effects of Anomie Feeling on Defeat Feeling Considering the Role of Consumer Disillusionment with Marketing Activities [Volume 12, Issue 2, 2022, Pages 145-160]
Consumer Emotional Response Examining the Model of Situational Factors Affecting Consumer Impulse Buying Behavior (Case Study: Shahrvand Chain Stores in Tehran Metropolis) [Volume 14, Issue 1, 2024, Pages 45-78]
Consumer Environmental Concern Measuring the‏ ‏Aesthetics of Packaging Impact and Perceived Product Quality on the‏ ‏Intention Purchase with the ‎Moderating Role of Consumer Innovativeness and Consumer Environmental Concern Background [Volume 10, Issue 3, 2020, Pages 81-104]
Consumer Experience A Qualitative Study of Customer Experience in Retail Industry [Volume 8, Issue 2, 2018, Pages 1-22]
Consumer forgiveness Explaining the effect of justice and empathy on the forgiving behavior of the consumer: Investigating the moderating role of the relationship with the seller [Volume 11, Issue 3, 2021, Pages 128-111]
Consumer innovativeness The Influence of Consumers' Innovativeness on their Shopping Decision Making Styles [Volume 1, Issue 3, 2011, Pages 1-26]
Consumer internet conformity Studying Consumers Conformity in Virtual Networks between the Students of Shahid Chamran University of Ahwaz [Volume 3, Issue 1, 2013, Pages 49-62]
Consumerism Identifying and Prioritizing the Factors Influencing on Foreign Brands Consumption in the Fashion Dress Industry (Case Study: Isfahan City) [Volume 6, Issue 1, 2016, Pages 95-120]
Consumer Loyalty Explaining a Conceptual Model of Artificial Intelligence Applications in Digital Marketing with an Emphasis on Enhancing Consumer Loyalty: A Mixed-Methods Approach [Volume 15, Issue 3, 2025, Pages 105-132]
Consumer privacy concern SMS Advertising and Consumer Privacy: Analysis of Factors Affecting Consumer Willingness to send and Receive Information in Permission and Data based SMS advertising [Volume 3, Special Issue, 2013, Pages 101-124]
Consumer Products Selection of Optimal Marketing Strategy in Competitive Markets by the Development of Game Theory Models [Volume 9, Issue 1, 2019, Pages 107-124]
Consumer Purchase Behavior The Role of Pricing and Model Presence Stimuli on Purchasing Decision of Women’s Clothing Customers in Online Retailers [Volume 9, Issue 3, 2019, Pages 143-158]
Consumer Purchase Intention The Influence external signals on perceived quality and purchase intention products of high involvement (case study: Laptop) [Volume 4, Issue 2, 2014, Pages 209-226]
Consumer Purchase Intention The Impact of Social Networks Marketing toward Purchase Intention and Brand Loyalty [Volume 7, Issue 3, 2017, Pages 175-190]
Consumer Reaction A Survey in effects of reducing purchasing power on buying and consumption of detergent and cleaning products among consumers in Tehran [Volume 5, Issue 3, 2015, Pages 121-142]
Consumer Reactions The Impact of Corporate Social Responsibility on Social Performance and Customer Reactions in the Foods Industry [Volume 6, Issue 1, 2016, Pages 161-178]
Consumer religiosity The effect of consumer religiosity on the intention to buy smuggled goods due to moral dimensions [Volume 11, Issue 3, 2021, Pages 174-147]
Consumer response Factors Affecting Consumers' Behavior in the face of Advertising Mail [Volume 6, Issue 0, 2016, Pages 91-112]
Consumer rights INVESTIGATION THE ROLE OF MOBILE USERâS GENDER ON ACCEPTANCE OF PERMISSION BASE MOBILE MARKETING ON IRANIAN MOBILE USERS AND CONSUMER RIGHTS PROTECTION GUIDELINES [Volume 4, Issue 4, 2014, Pages 65-100]
Consumers behavior Evaluating Effectiveness of Internet-Based Advertising in Iranian Carpet Market [Volume 5, Issue 1, 2015, Pages 43-58]
Consumers complaining behaviour Studying the Effect of Self-Construal on Consumers Complaining Behaviour [Volume 6, Issue 0, 2016, Pages 157-176]
Consumer Shopping Behavior The Effects of Digital Marketing on Consumers’ Buying Behavior (Case Study: Customers of the Digikala Online Store) [Volume 12, Issue 2, 2022, Pages 21-42]
Consumers’ Purchasing Behavior Investigating the Effect of Consumers’ Need for Uniqueness on Their Purchasing Behavior through Self-‎expression and Self-presentation [Volume 10, Issue 4, 2020, Pages 17-36]
Consumers Responses The Investigation of Model of Consumers Responses to Brand Equity Based on Marketing Mix Efforts, Corporate Image and Brand Equity Relation (case stady : Butane Campany) [Volume 4, Issue 1, 2014, Pages 42-21]
Consumers&rsquo An Analysis on Green consumers Behavior in Selected Restaurants in Tehran City [Volume 11, Issue 3, 2021, Pages 243-211]
Consumers’ Identity An Evaluation of Iranian consumers' New Identity in Iran's Virtual Space and its Effect on Communication Activities of Brands using Classic Grounded Theory [Volume 8, Issue 1, 2018, Pages 117-130]
Consumer Trust Conceptual Dimensions of AI-Washing in Marketing Claims: Antecedents, Consequences, and Strategies to Address Misleading Practices in a Competitive Environment [Volume 16, Issue 1, 2026, Pages 1-38]
Consumption Identifying and Prioritizing the Factors Influencing on Foreign Brands Consumption in the Fashion Dress Industry (Case Study: Isfahan City) [Volume 6, Issue 1, 2016, Pages 95-120]
Content Marketing Identification and Prioritization of Key Performance Indicators for Content Marketing Strategy in Digital Marketing for Startups in the Online Service Industry [Volume 15, Issue 2, 2025, Pages 45-72]
Content Quality The Effect of Content Quality and Brand Interactivity on Purchase Behavior with the Mediating Role of Users' Cognitive and Emotional Involvement in Social Networks [Volume 12, Issue 3, 2022, Pages 133-152]
Continuous multi A Comparative Study of Multi-Attribute Continuous Double Auction Mechanisms [Volume 3, Special Issue, 2013, Pages 125-138]
Continuous multi-attribute double auction A Comparative Study of Multi-Attribute Continuous Double Auction Mechanisms [Volume 3, Special Issue, 2013, Pages 125-138]
Control orientation Evaluation and Analysis of the Strategies of Food Products Entry to Foreign Markets [Volume 1, Issue 3, 2011, Pages 193-218]
Conversational Marketing Exploring Conversational Marketing in Banking: Influence of Acceptance Factors of Conversational Assistants on Customer Attitudes and Brand Engagement, Considering the Moderating Role of Perceived Risk [Volume 14, Issue 3, 2024, Pages 25-52]
Cord Blood Bank Designing a Model for the Acceptance of Innovation-based Health Services with a Mixed-Method Exploratory ‎Approach [Volume 10, Issue 4, 2020, Pages 81-98]
Corporate Clients Identifying Factors Affecting Value Creation for Corporate Banking Customers [Volume 12, Issue 2, 2022, Pages 1-20]
Corporate governance The Relation between Corporate Governance and Corporate Stock Value in Financial industries of TSE [Volume 4, Issue 3, 2014, Pages 97-118]
Corporate Social Responsibilities The Impact of Corporate Social Responsibility on Brand Loyalty through Brand Credibility (Case Study: Saderat Bank of Iran, Bushehr City) [Volume 7, Issue 4, 2017, Pages 57-76]
Corporate Social Responsibility Identify the relationship between CSR and customer loyalty(Case Study: Bank Mellat) [Volume 3, Issue 3, 2013, Pages 75-94]
Corporate Social Responsibility The Impact of Social Responsibility and Corporate Image on Brand Equity [Volume 6, Issue 1, 2016, Pages 79-94]
Corporate Social Responsibility The Impact of Corporate Social Responsibility on Social Performance and Customer Reactions in the Foods Industry [Volume 6, Issue 1, 2016, Pages 161-178]
Corporate Social Responsibility Presenting a Model of Measuring the Impact of Customer Orientation, Corporate Social Responsibility and Perceived Quality on Customer Satisfaction (Case Study: Pasargad Bank) [Volume 6, Issue 1, 2016, Pages 179-200]
Corporate Social Responsibility Presenting a Model of the Success Factors of Cause-Related Marketing in Iran [Volume 11, Issue 4, 2021, Pages 177-190]
Cost advantage The effect of technology commercialization competence on competitive advantage: The moderating role of market orientation [Volume 7, Issue 1, 2017, Pages 59-74]
Cost-Benefit Analysis Explaining the Drivers of Customer’s Perceived Value in the Retail Industry: Thematic Analysis and Shannon Entropy [Volume 14, Issue 2, 2024, Pages 55-82]
Cost Efficiency Calculating Cost Efficiency of Banking Sector in Iran and Evaluating the Impact of Banksâ Marketing Performance on Cost Efficiency [Volume 6, Issue 1, 2016, Pages 143-160]
Cost leadership Strategic Orientation and Order of Market Entry of Food Firms [Volume 1, Issue 3, 2011, Pages 47-62]
Cost Leadership Strategy The Investigation of Mediating Role of Market Orientation and Intrapreneurship Behavior in Relationship between Business Strategy and Organizational Performance [Volume 4, Issue 4, 2014, Pages 207-234]
Costumer Characteristics Evaluation of Customers’ Perceived Fairness of Dynamic Pricing and Its Effective Factors in Hotel Industry [Volume 8, Issue 3, 2018, Pages 19-40]
Country of Export Destination Effects (COED) Investigating the Effects of Country of Export Destination Image on the Product Perceived Quality and the Purchase Intention in Domestic Consumers [Volume 12, Issue 2, 2022, Pages 91-108]
Country of origin effect The Antecedents of Positive Attitude towards Domestic Products; a Survey on Two Different products [Volume 9, Issue 2, 2019, Pages 129-148]
Country of origin effect Investigating the Effects of Country of Export Destination Image on the Product Perceived Quality and the Purchase Intention in Domestic Consumers [Volume 12, Issue 2, 2022, Pages 91-108]
Country of origin image Country of Origin Image and Brand Equity Formation of Electronic Goods [Volume 1, Issue 3, 2011, Pages 109-128]
Country-of-sell (COS) Investigating the Effects of Country of Export Destination Image on the Product Perceived Quality and the Purchase Intention in Domestic Consumers [Volume 12, Issue 2, 2022, Pages 91-108]
Coupling Analyses Bibliographic Analysis and Visualization of Research on Entrepreneurial Marketing in the Last Four Decades [Volume 14, Issue 2, 2024, Pages 83-120]
Creating Organizational Culture Designing Knowledge Applying & Creating Organizational Culture Model (Case study: Automobile Industry) [Volume 4, Issue 3, 2014, Pages 173-190]
Creating Shared Value (CSV)" Providing an integrated framework for creating shared value: from customer experience to sustainable governance in hybrid ecosystems [(Articles in Press)]
Creation Customer Value Co-creation Behavior and its influence on Customerization Capability [Volume 4, Issue 3, 2014, Pages 89-106]
Creative Industries Conceptual model of Entrepreneurial marketing mix in creative art based businesses [Volume 6, Issue 3, 2016, Pages 37-52]
Creativity and Entrepreneurship The Impact of Arts Education in the Development of Creativity, Innovation and Promotion of Entrepreneurial Skills in Preschool Children [Volume 5, Special Issue, 2015, Pages 79-92]
Creativity Capacity Survey the Effect of Entrepreneurial Orientation on Business Performance with the Mediating Role of Innovation Capacity [Volume 5, Special Issue, 2015, Pages 133-146]
Credit Using Internal Auditing in E-Banks and E-Credit Financial Institutes [Volume 4, Special Issue, 2014, Pages 39-44]
Credit Risk Compilation of Credit Risk Strategy based on SWOT Model at Bank Melli of Iran [Volume 8, Issue 2, 2018, Pages 55-68]
CRISIS Online Firestorms: A Systematic Mapping Review of Existing Research [Volume 16, Issue 1, 2026, Pages 39-68]
Crisis Situations Investigating the Assimilation of Business Intelligence in Business: Analyzing the Role of External Pressures and the Commitment of Top Managers in Crisis Situations [Volume 12, Issue 3, 2022, Pages 19-34]
Crowdsourcing The Factors Influencing Costumer E-Prticipation in Crowdsourcing and Improving- Company's Performance (Case Study: Marketing Mangers of Isfahan City) [Volume 7, Issue 2, 2017, Pages 115-134]
CSI The Influence of Consumers' Innovativeness on their Shopping Decision Making Styles [Volume 1, Issue 3, 2011, Pages 1-26]
CSR Storytelling Experimental Investigation of the Effect of Corporate Social Responsibility (CSR) Storytelling on Brand Loyalty in the Ecotourism Industry: The Mediating Role of Perceived Authenticity and Brand Trust [Volume 15, Issue 4, 2025, Pages 73-98]
Cultural approach Meta-Synthesis of Service Recovery Studies with a Cultural Approach [Volume 15, Issue 3, 2025, Pages 27-48]
Cultural- Art Entrepreneurship Conceptual model of Entrepreneurial marketing mix in creative art based businesses [Volume 6, Issue 3, 2016, Pages 37-52]
Cultural distance Analysis of impact Cognitive and affective trust between Interactions buyers and sellers (a case study Companies in Iranian Industry Food Ingredients) [Volume 4, Issue 4, 2014, Pages 167-182]
Cultural special event Segmentation of the Special Events̕ Market Based on Visitors̕ Motivations [Volume 7, Issue 1, 2017, Pages 93-114]
Culture Cross-Cultural Time Sensitivity in a Bilateral E-Negotiation System [Volume 4, Special Issue, 2014, Pages 55-68]
Culture Designing a Digital Branding Model in Technoculture Marketing with an Emphasis on Generation Z and Alpha Consumers [(Articles in Press)]
Customer Investigating the Effective Factors on Customer’s Satisfaction Using SERVEQUAL Model [Volume 2, Issue 3, 2012, Pages 173-186]
Customer Analysis of factors influencing customer value proposition in clothing industry (case study: Pol Clothing) [Volume 3, Issue 2, 2013, Pages 47-68]
Customer Customer clustering for appointing rebating strategies, case study: Kadbano Co. [Volume 3, Issue 3, 2013, Pages 135-150]
Customer Halal foods: Examining the Factors affecting the consumers intention to purchase in Europe [Volume 4, Issue 1, 2014, Pages 92-73]
Customer An investigation of the factors affecting customer satisfaction with electronic banking in Isfahan [Volume 3, Special Issue, 2013, Pages 139-150]
Customer Investigating the impact of brand distinctiveness and prestige on customer brand loyalty through customer-brand identification (Case of: Customers of Toyota dealers) [Volume 4, Issue 3, 2014, Pages 1-16]
Customer Study the effect of intention to use online social networks on brand performance with investigating the mediating role of customer-based brand equity [Volume 5, Issue 3, 2015, Pages 55-68]
Customer The effect of customer-base reputation on brand equity [Volume 5, Issue 4, 2015, Pages 39-52]
Customer A Systematic Approach to the Challenge of Data Quality in Customer-Centric Strategy in Banking Industry [Volume 6, Issue 0, 2016, Pages 177-196]
Customer The the presentation of the model and primary index for identification and measuring the effective factors on customer satisfaction and loyalty in the automobile industry [Volume 3, Issue 4, 2013, Pages 155-168]
Customer The Environmental Influences of Cosmetic Stores on Behavior of Women's Clothing Buyers [Volume 7, Issue 3, 2017, Pages 41-54]
Customer Investigating the Effect of Social Dependency on Customer Trust in Social Networks [Volume 9, Issue 4, 2019, Pages 55-76]
Customer Designing a Model of Factors Affecting Consumer Cynicism in the Automotive Industry Using a Meta-‎synthesis Approach [Volume 13, Issue 1, 2023, Pages 17-46]
Customer' Analysis of the Moderating Role of Time Style Congruity on the Relationship between Customers Participation and New Product Development (NPD) Time in the Industrial Marketing Context [Volume 11, Issue 2, 2021, Pages 198-169]
Customer agility Desisgning customer agility model based on dynamic capabilities: Effect of IT Competence, Entrepreneurial Alertness And Market Acuity [Volume 2, Issue 1, 2012, Pages 1-24]
Customer agility Survey achievement of customer agility based on mass customization strategy [Volume 4, Issue 3, 2014, Pages 39-54]
Customer Animosity Examining a structural model of consumer animosity impact on boycotting pilgrimage and recreation trips to Saudi Arabia and the United Arab Emirates in Tehran [Volume 6, Issue 4, 2016, Pages 53-66]
Customer-based brand equity Halal foods: Examining the Factors affecting the consumers intention to purchase in Europe [Volume 4, Issue 1, 2014, Pages 92-73]
Customer-based brand equity Study the effect of intention to use online social networks on brand performance with investigating the mediating role of customer-based brand equity [Volume 5, Issue 3, 2015, Pages 55-68]
Customer-based brand equity Analysis of the Masculine and Feminine Brand Personality and the Customer-based Brand ‎Equity on Instagram Pages of Fast-moving Consumer Goods [Volume 13, Issue 1, 2023, Pages 73-88]
Customer Behavior Analysis Customer Behavior Analysis using Web Usage Mining [Volume 8, Issue 2, 2018, Pages 69-86]
Customer Behaviour Model of Appling Data Mining Techniques in identification, segmentation and Analysis of Customers Behaviour of Electronic Banking Services [Volume 3, Issue 2, 2013, Pages 177-190]
Customer Brand Co-Creation Behavior Modeling and Scenario Analysis of Customer Brand Co-Creation Behavior Challenges: An Analysis of Coping Strategies [Volume 14, Issue 2, 2024, Pages 121-148]
Customer Brand Engagement Explaining the Structural Relationship Model between Social Network Marketing and Customers’ Behavior towards Brand Promotion in the Dairy Industry (Case Study: Kalleh Company at Social Networks) [Volume 11, Issue 2, 2021, Pages 224-199]
Customer-Brand Engagement Exploring Conversational Marketing in Banking: Influence of Acceptance Factors of Conversational Assistants on Customer Attitudes and Brand Engagement, Considering the Moderating Role of Perceived Risk [Volume 14, Issue 3, 2024, Pages 25-52]
Customer-brand identification Investigating the impact of brand distinctiveness and prestige on customer brand loyalty through customer-brand identification (Case of: Customers of Toyota dealers) [Volume 4, Issue 3, 2014, Pages 1-16]
Customer-brand Relationship A Comparative Comparison of Brand Strength of Car Companies According to the Customer’s Dominant Logic, Through Brand Relationship Mapping (Case Study: Iranian, Chinese and Korean Carmakers) [Volume 8, Issue 3, 2018, Pages 79-98]
Customer buying behavior Introducing a Comprehensive Model of Service Brand Equity and Customer Buying Behavior - The Case of ANSAR Bank [Volume 1, Issue 3, 2011, Pages 63-78]
Customer-centric A Systematic Approach to the Challenge of Data Quality in Customer-Centric Strategy in Banking Industry [Volume 6, Issue 0, 2016, Pages 177-196]
Customer Churn Customer Churn Analysis Based on the Data-mining Approach: Hybrid Algorithm ‎Incorporates Decision Tree and Bayesian Network [Volume 13, Issue 2, 2023, Pages 1-22]
Customer Citizenship Behavior The Structural Equation Model of the Relationship between Positive and Negative Affect of Justice Perception with Customer Dysfunctional and Citizenship Behaviors among the Students [Volume 7, Issue 3, 2017, Pages 159-174]
Customer Citizenship Behavior The Impact of Empirical Values on the Co-Creation Attitude and Customer Value Co-Creation Behavior in Tourism Industry (Case Study: Tourists of Isfahan City) [Volume 9, Issue 3, 2019, Pages 1-18]
Customer Citizenship Behavior Effect of Influencer-Audience Alignment on Purchase Intentions: The Mediating Role of Customer Citizenship and Engagement Behaviors [Volume 14, Issue 2, 2024, Pages 27-54]
Customer Citizenship Behavior Investigating the Impact of Gamification on Customer Citizenship Behavior Based on the MDA Framework: A Case Study of Strava Sport Activity Tracking Program [Volume 15, Issue 2, 2025, Pages 1-44]
Customer club Clustering Customers Loyalty in the Mellat Bank Customers' Club, Based on Demographic Information Using Data Mining Method [Volume 6, Issue 1, 2016, Pages 39-58]
Customer Clustering Behavioral and Performance Analysis of Telecom Company Customers Based on Customer Relationship Management Approach Using Data Mining Techniques [Volume 6, Issue 1, 2016, Pages 221-236]
Customer Clustering Customer Clustering Analysis in Cause-Related Marketing Based on Product Type [Volume 8, Issue 1, 2018, Pages 75-96]
Customer demography The Effect of Music on Store Shopping: Mediating Role of the Time Spent of Customer in Store [Volume 3, Issue 2, 2013, Pages 69-86]
Customer Dissatisfaction Customer Satisfaction Analysis with a Text Mining Approach ‎ (Case Study: Customers of Organic Honeys)‎ [Volume 13, Issue 3, 2023, Pages 49-72]
Customer Dynamic Behavior Identification of Dominant Customer Behavior Patterns among different Sectors over Time (Case Study: Ansar Bank) [Volume 8, Issue 4, 2018, Pages 149-165]
Customer Dysfunctional Behavior The Structural Equation Model of the Relationship between Positive and Negative Affect of Justice Perception with Customer Dysfunctional and Citizenship Behaviors among the Students [Volume 7, Issue 3, 2017, Pages 159-174]
Customer Engagement Exploring how customer engagement is involved in branding based on UGT theory and S-O-R framework [Volume 10, Issue 4, 2020, Pages 55-80]
Customer Engagement The Role of Avatar Features in Customer Identification and Purchase Intention in the Metaverse World [Volume 13, Issue 4, 2023, Pages 137-160]
Customer Equity A Model to Explain Customer Loyalty Based on Customer Equity and Customer Satisfaction: A study in mobile services industry in Bushehr [Volume 3, Issue 3, 2013, Pages 21-38]
Customer Equity Analyzing the Role of Apple-Samsung Lawsuits on Pricing and Marketing Strategies of the Two Companies [Volume 9, Issue 4, 2019, Pages 171-205]
Customer Equity Effect of Customer Participation Motivation on Customer Equity: the Mediating Role of Brand Trust and Social Media Marketing Activities [Volume 14, Issue 3, 2024, Pages 155-178]
Customer ‌‌experience Customer Segmentation in Online Retails Based on Customer Experience and Demographic Characteristics: A Self-Organizing-Maps (SOM) Approach [Volume 12, Issue 1, 2022, Pages 69-88]
Customer Experience Explaining the relationship between Product attributes, Customer experience and Brand equity with Purchase intention and Brand loyalty of mobile in Ahvaz city [Volume 5, Issue 3, 2015, Pages 103-120]
Customer Experience Survey The Effect of Service Innovation on Behavioural Intention of Customers with Mediating role of Experiential Marketing Case of: Five-Star Hotels in Mashhad City [Volume 6, Issue 2, 2016, Pages 36-19]
Customer Experience A Qualitative Study of Customer Experience in Retail Industry [Volume 8, Issue 2, 2018, Pages 1-22]
Customer Experience Investigation of Customer experience research evolution: Using bibliometric analysis and visualization [Volume 11, Issue 3, 2021, Pages 92-67]
Customer Experience Improving Customers’ Experiences in Pre-Purchase Interaction Points: Graph Theory- ‎Matrix Permanents Approach to Identify and Analyze the Relationships of Influential ‎Factors [Volume 13, Issue 2, 2023, Pages 85-108]
Customer Experience Managing Touchpoints in Tourism: Typology of Tourist Touchpoints in the Pre-Travel Stage (Case of Iran's Inbound Tourists) [Volume 14, Issue 4, 2024, Pages 119-148]
Customer Experience Management A Qualitative Study of Customer Experience in Retail Industry [Volume 8, Issue 2, 2018, Pages 1-22]
Customer Experience Management Impacts of Rebranding and Customer Experience on Service Quality and Customer Loyalty [Volume 15, Issue 1, 2025, Pages 121-144]
Customer Experience of Omnichannel Increasing Shopping Intention in Chain Retail Stores Using Omnichannel Strategy [Volume 15, Issue 1, 2025, Pages 145-180]
Customer FOMO model Customer Fear of Missing Out (FoMO) Model: A Meta-Analysis of Antecedents and Consequences [(Articles in Press)]
Customer Identification The Role of Avatar Features in Customer Identification and Purchase Intention in the Metaverse World [Volume 13, Issue 4, 2023, Pages 137-160]
Customer Involvement Effects of Temperament Traits and Customer Involvement on Post-Purchase Cognitive Dissonance [Volume 13, Issue 4, 2023, Pages 27-50]
Customer Involvement The "Phenomenon of Online Store Browsing (Webrooming)" as Experienced by Generation Y Consumers [Volume 14, Issue 1, 2024, Pages 21-44]
Customer Journey Designing the Online Shopping Experience Model of DigiKala Customers in VUCA ‎Conditions [Volume 13, Issue 2, 2023, Pages 109-142]
Customer Journey Managing Touchpoints in Tourism: Typology of Tourist Touchpoints in the Pre-Travel Stage (Case of Iran's Inbound Tourists) [Volume 14, Issue 4, 2024, Pages 119-148]
Customer Justice The Structural Equation Model of the Relationship between Positive and Negative Affect of Justice Perception with Customer Dysfunctional and Citizenship Behaviors among the Students [Volume 7, Issue 3, 2017, Pages 159-174]
Customer knowledge sharing Investigating Customer Knowledge Sharing in Online Brand Communities with a Meta-synthesis Approach [Volume 12, Issue 4, 2022, Pages 195-226]
Customer life time value The Comparative Study of Data Mining Clustering Algorithms to Measure Customer Value in Customer Relationship Management in the Insurance Industry [Volume 6, Issue 1, 2016, Pages 1-22]
Customer Lifetime Value.‎ Analyzing the Role of Apple-Samsung Lawsuits on Pricing and Marketing Strategies of the Two Companies [Volume 9, Issue 4, 2019, Pages 171-205]
Customer life time value (CLV) Utilization of Fuzzy Delphi Analytical Hierarchy Process (FDAHP) and Hierarchical Cluster Analysis (HCA) in RFM Model for Measurement the Customer, Life Time Value: The Case of Toos Shargh Company [Volume 2, Issue 3, 2012, Pages 51-68]
Customer Lifetime Value (CLV) Mining Patterns of Customer Dynamics in Banking Industry [Volume 9, Issue 2, 2019, Pages 1-30]
Customer life value Behavioral and Performance Analysis of Telecom Company Customers Based on Customer Relationship Management Approach Using Data Mining Techniques [Volume 6, Issue 1, 2016, Pages 221-236]
Customer Misbehavior Designing a Model of Misbehavior due to Customers' Mental Biases in the Financial Industry: Bank and Stock Market Customers [Volume 12, Issue 2, 2022, Pages 67-90]
Customer Orientation‎ Designing the Business Re-Engineering Model in Iranian Banking Industry with the Emphasis on Customer ‎Orientation: An Exploratory Mixed-method Research [Volume 10, Issue 1, 2020, Pages 17-38]
Customer Oriented Behavior The Effects of Emerging Leadership Styles on Sales Force Performance with the Mediating Role of Satisfaction and Trust in the Sales Manager [Volume 12, Issue 2, 2022, Pages 109-144]
Customer participation Identifying Effective Factors of Brand Co-creation in the Social Media Brand Community [Volume 12, Issue 4, 2022, Pages 69-90]
Customer Participation Behavior The Impact of Empirical Values on the Co-Creation Attitude and Customer Value Co-Creation Behavior in Tourism Industry (Case Study: Tourists of Isfahan City) [Volume 9, Issue 3, 2019, Pages 1-18]
Customer Participation Motivation Effect of Customer Participation Motivation on Customer Equity: the Mediating Role of Brand Trust and Social Media Marketing Activities [Volume 14, Issue 3, 2024, Pages 155-178]
Customer perception The Impact of Consumer Currency Perception on Price Sensitivity [Volume 3, Issue 1, 2013, Pages 119-138]
Customer perception Investigation of customer perception of waiting time on the phone insurance system [Volume 5, Special Issue, 2015, Pages 45-64]
Customer personality Considering the effect of Human Personality on Brand Personality [Volume 6, Issue 2, 2016, Pages 114-93]
Customer Relationship Developing and Evaluating a Conceptual Model of the Components Affecting the Quality of ‎Customer Relationships in Electronic Businesses [Volume 13, Issue 1, 2023, Pages 89-114]
Customer Relationship Management The comparison of organization's performance on Customer Relationship Management (CRM) implementation using an integrative approach of Fuzzy ANP and DEMATEL [Volume 4, Issue 4, 2014, Pages 195-212]
Customer Relationship Management customer satisfaction, customer relationship management, Fuzzy Delphi, system dynamics. [Volume 5, Issue 3, 2015, Pages 199-218]
Customer Relationship Management A Systematic Approach to the Challenge of Data Quality in Customer-Centric Strategy in Banking Industry [Volume 6, Issue 0, 2016, Pages 177-196]
Customer Relationship Management The Comparative Study of Data Mining Clustering Algorithms to Measure Customer Value in Customer Relationship Management in the Insurance Industry [Volume 6, Issue 1, 2016, Pages 1-22]
Customer Relationship Management Behavioral and Performance Analysis of Telecom Company Customers Based on Customer Relationship Management Approach Using Data Mining Techniques [Volume 6, Issue 1, 2016, Pages 221-236]
Customer Relationship Management Designing a B2B Digital Marketing Implementation Model with an Emphasis on Artificial Intelligence-based Customer Relationship Management [Volume 13, Issue 3, 2023, Pages 133-158]
Customer relationship management (CRM) Utilization of Fuzzy Delphi Analytical Hierarchy Process (FDAHP) and Hierarchical Cluster Analysis (HCA) in RFM Model for Measurement the Customer, Life Time Value: The Case of Toos Shargh Company [Volume 2, Issue 3, 2012, Pages 51-68]
Customer relationship management (CRM) Studying the effect of customer relationship management on the quality dimensions of relationship, from the perspective of the Iran insurance industry customers [Volume 5, Special Issue, 2015, Pages 29-44]
Customer relationship management (CRM) Identifying and Prioritizing Applications of Artificial Intelligence in Customer Relationship Management: A Case Study of the Automotive Industry [(Articles in Press)]
Customer Relationship Performance The Influence of Relationship Marketing on Customer Relationship Performance in Using New Electronic Banking Services [Volume 7, Issue 3, 2017, Pages 55-76]
Customer’s Dominant Logic A Comparative Comparison of Brand Strength of Car Companies According to the Customer’s Dominant Logic, Through Brand Relationship Mapping (Case Study: Iranian, Chinese and Korean Carmakers) [Volume 8, Issue 3, 2018, Pages 79-98]
Customer Satisfaction Classification of Customers' Needs and Analyzing Their Behavior Using Integrated Model of Kano and Association Rules [Volume 1, Issue 2, 2011, Pages 1-16]
Customer Satisfaction Designing and Explaining the Model of Persistent Customer Loyalty in e-Commerce: A Study in the e-Retailer’s Web Sites [Volume 1, Issue 2, 2011, Pages 79-92]
Customer Satisfaction Interaction of Employee Loyalty and Customer Loyalty in the Service Industry [Volume 1, Issue 3, 2011, Pages 27-46]
Customer Satisfaction Investigating the Effective Factors on Customer’s Satisfaction Using SERVEQUAL Model [Volume 2, Issue 3, 2012, Pages 173-186]
Customer Satisfaction Modeling the Effects of Desirable Image of Organization on Consumers in Service Sector [Volume 4, Issue 2, 2014, Pages 125-140]
Customer Satisfaction The impact of employees' emotional conditions on customer satisfaction and loyalty with the mediating role of rapport (Case study: travelers of Hashemi Nezhad airport of Mashhad who use customs [Volume 4, Issue 4, 2014, Pages 235-258]
Customer Satisfaction An investigation of the factors affecting customer satisfaction with electronic banking in Isfahan [Volume 3, Special Issue, 2013, Pages 139-150]
Customer Satisfaction Evaluation of factors affecting customer satisfaction in the restaurant industry. Case study: Boof restaurant chain [Volume 4, Issue 3, 2014, Pages 75-88]
Customer Satisfaction Investigating the Customer Loyalty Model in the Chain Stores of Iran [Volume 5, Issue 1, 2015, Pages 149-168]
Customer Satisfaction Developing a model of factors affecting the customer satisfaction in traditional and electronic banking [Volume 5, Issue 1, 2015, Pages 201-218]
Customer Satisfaction The effect of service convenience on word - of - mouth and repurchase intention [Volume 5, Issue 2, 2015, Pages 15-36]
Customer Satisfaction Evaluation of Factors Affecting the Value of Online Shopping Considering Price Sensitivity and Variety-Seeking of Buyers [Volume 5, Issue 2, 2015, Pages 127-146]
Customer Satisfaction customer satisfaction, customer relationship management, Fuzzy Delphi, system dynamics. [Volume 5, Issue 3, 2015, Pages 199-218]
Customer Satisfaction Internal Marketing, a strategy to gain competitive advantage in insurance companies [Volume 5, Special Issue, 2015, Pages 15-28]
Customer Satisfaction Investigation of customer perception of waiting time on the phone insurance system [Volume 5, Special Issue, 2015, Pages 45-64]
Customer Satisfaction Customer Satisf Action, Financial Performance And Shareholder Value [Volume 5, Special Issue, 2015, Pages 95-110]
Customer Satisfaction Providing a framework of combination Kano model with Rubost design to enhance customer satisfaction in Service Organizations [Volume 3, Issue 4, 2013, Pages 139-154]
Customer Satisfaction Presenting a Model of Measuring the Impact of Customer Orientation, Corporate Social Responsibility and Perceived Quality on Customer Satisfaction (Case Study: Pasargad Bank) [Volume 6, Issue 1, 2016, Pages 179-200]
Customer Satisfaction Cognitive understanding of mobile games satisfaction elements (Using the Ladder Interview Technique in the Repertory Grid Methodology) [Volume 8, Issue 2, 2018, Pages 39-54]
Customer Satisfaction Customer Satisfaction Analysis with a Text Mining Approach ‎ (Case Study: Customers of Organic Honeys)‎ [Volume 13, Issue 3, 2023, Pages 49-72]
Customer Satisfaction Examining the Impact of Artificial Intelligence on Customer Satisfaction in Consumer Goods Purchases [Volume 15, Issue 1, 2025, Pages 87-120]
Customers’ Attitude Investigating the Effect of Price Image and Social Media on Customers’ Intention to Purchase [Volume 10, Issue 1, 2020, Pages 147-168]
Customers Dynamics Mining Patterns of Customer Dynamics in Banking Industry [Volume 9, Issue 2, 2019, Pages 1-30]
Customer Segmentation Model of Appling Data Mining Techniques in identification, segmentation and Analysis of Customers Behaviour of Electronic Banking Services [Volume 3, Issue 2, 2013, Pages 177-190]
Customers Expectation Segmentation of the Customers of Iran Banking System in terms of Customer Expectations and Perceived Value of Banking Services Using Data Mining Techniques [Volume 6, Issue 1, 2016, Pages 201-220]
Customer’s experience Identification and Prioritization of Effective Dimensions on the Customer’s Experience in Retail Environments ‎‎(Case Study: Ofogh Koorosh Chain Stores)‎ [Volume 9, Issue 3, 2019, Pages 179-200]
Customers’ Intention to Purchase‎ Investigating the Effect of Price Image and Social Media on Customers’ Intention to Purchase [Volume 10, Issue 1, 2020, Pages 147-168]
Customer’s intention to switch brand the studyof the effect of varaiety seking and involvement in purchase intention on customers attitude ( customers satisfaction ,loyalty,intent toward,chenging the brand) [Volume 5, Issue 2, 2015, Pages 211-224]
Customers’ ‎Mentality Introducing a New Mathematical Formula for Calculating Customer Perceived Value Using the ‎Taguchi Loss Function and Customer Lifetime Value [Volume 10, Issue 3, 2020, Pages 105-118]
Customer’s Perceived Value Explaining the Drivers of Customer’s Perceived Value in the Retail Industry: Thematic Analysis and Shannon Entropy [Volume 14, Issue 2, 2024, Pages 55-82]
Customers’ Perceived Value Introducing a New Mathematical Formula for Calculating Customer Perceived Value Using the ‎Taguchi Loss Function and Customer Lifetime Value [Volume 10, Issue 3, 2020, Pages 105-118]
Customers’ Satisfaction Investigating the Effect of Price Image and Social Media on Customers’ Intention to Purchase [Volume 10, Issue 1, 2020, Pages 147-168]
Customers’ Shopping Behavior Phenomenological Study of Shopping Mall Atmosphere and Customer Shopping Behavior [Volume 10, Issue 4, 2020, Pages 99-126]
Customer Typology Designing a Model for B2B Relationship Marketing in the Parsian Tourism Business Network [Volume 7, Issue 4, 2017, Pages 23-40]
Customer value Exploring effect of entrepreneurship and business orientations on innovation and customer value (Case Study: food industry of Mashhad city) [Volume 2, Issue 2, 2012, Pages 51-68]
Customer value Investigating the Relationship between Marketing Innovation Capability and Communication Network with Brand-specific Role with the Mediating Role of Cooperation Value and Customer Value in Private Banks [Volume 12, Issue 3, 2022, Pages 71-88]
Customer Value Co-Creation A Meta-Synthesis of the Integrated Model of Customer Value Co-Destruction and Co-Creation [Volume 13, Issue 4, 2023, Pages 1-26]
Customer Value Co-Destruction A Meta-Synthesis of the Integrated Model of Customer Value Co-Destruction and Co-Creation [Volume 13, Issue 4, 2023, Pages 1-26]
Customization An Assessment Model of Local marketing in Mellat Bank Branches [Volume 7, Issue 2, 2017, Pages 79-92]

D

Dairy Industries Modeling the Effect of Entrepreneurial Marketing on the Value of Customers-Oriented Brand in Dairy Industries (Case Study: Kaleh Brand) [Volume 8, Issue 2, 2018, Pages 123-138]
Data SMS Advertising and Consumer Privacy: Analysis of Factors Affecting Consumer Willingness to send and Receive Information in Permission and Data based SMS advertising [Volume 3, Special Issue, 2013, Pages 101-124]
Data-based advertising SMS Advertising and Consumer Privacy: Analysis of Factors Affecting Consumer Willingness to send and Receive Information in Permission and Data based SMS advertising [Volume 3, Special Issue, 2013, Pages 101-124]
Data Mining Classification of Customers' Needs and Analyzing Their Behavior Using Integrated Model of Kano and Association Rules [Volume 1, Issue 2, 2011, Pages 1-16]
Data Mining Model of Appling Data Mining Techniques in identification, segmentation and Analysis of Customers Behaviour of Electronic Banking Services [Volume 3, Issue 2, 2013, Pages 177-190]
Data Mining Customer clustering for appointing rebating strategies, case study: Kadbano Co. [Volume 3, Issue 3, 2013, Pages 135-150]
Data Mining The Comparative Study of Data Mining Clustering Algorithms to Measure Customer Value in Customer Relationship Management in the Insurance Industry [Volume 6, Issue 1, 2016, Pages 1-22]
Data Mining Clustering Customers Loyalty in the Mellat Bank Customers' Club, Based on Demographic Information Using Data Mining Method [Volume 6, Issue 1, 2016, Pages 39-58]
Data Mining Customer Behavior Analysis using Web Usage Mining [Volume 8, Issue 2, 2018, Pages 69-86]
Data Mining Identifying and Clustering Users of VOD Platforms Using SNA Technique: A case study of Cinemamarket [Volume 11, Issue 4, 2021, Pages 20-1]
Data Mining Customer Churn Analysis Based on the Data-mining Approach: Hybrid Algorithm ‎Incorporates Decision Tree and Bayesian Network [Volume 13, Issue 2, 2023, Pages 1-22]
Data quality A Systematic Approach to the Challenge of Data Quality in Customer-Centric Strategy in Banking Industry [Volume 6, Issue 0, 2016, Pages 177-196]
Decision making Investigating And Comparing âConsumer Decision Making Stylesâ Among Working and Non-Working Females [Volume 3, Issue 2, 2013, Pages 1-24]
Dedication Cinema Marketing: Fitting a Perceived Quality Model Affecting Satisfaction, Behavioral Intention, and Dedication of Cinema Spectators [Volume 11, Issue 2, 2021, Pages 27-44]
Delfi Method Proposing a Model to Enhance Status of Halal Food in the Global Markets [Volume 3, Issue 3, 2013, Pages 151-166]
Delphi Designing a Model for development of dry port in Iran by Delphi, Gap analyze and Fuzzy Dematel [Volume 5, Issue 4, 2015, Pages 205-230]
Delphi Fuzzy Identify and Prioritize the Factors Affecting the Optimal Location Selection of Retail Chain Stores Using Geomarketing [Volume 11, Issue 1, 2021, Pages 111-142]
Delphi Fuzzy approach Identify and prioritize effective factors on social bundling using Delphi Fuzzy approach [Volume 11, Issue 3, 2021, Pages 22-1]
Delphi Fuzzy Method.‎ Identification and Explanation of Effective Propellers in the Commercial Branding of Industrial Products in ‎Lorestan Province [Volume 9, Issue 3, 2019, Pages 101-120]
Delphi Method The Factors Influencing the Development of Radio Frequency Identification Technology in E-Supply Chain Management (Case study: Iran Khodro Industrial Group (IKCO)) [Volume 1, Issue 1, 2011, Pages 41-70]
Delphi Method Explaining a Conceptual Model of Artificial Intelligence Applications in Digital Marketing with an Emphasis on Enhancing Consumer Loyalty: A Mixed-Methods Approach [Volume 15, Issue 3, 2025, Pages 105-132]
Delphi Technique Proposing and Testing the Model of Aligning the Marketing Information Security Policy with Strategic Information Systems Plan (Case Study: Ferdowsi University of Mashhad) [Volume 5, Issue 4, 2015, Pages 73-98]
Demarketing Developing a Demarketing Model to Improve Environmental Sustainability Behaviors in the Electricity Company [Volume 15, Issue 3, 2025, Pages 49-76]
DEMATEL Identify and prioritize effective business process re-engineering factors on organizational agility: case study of Ports & Maritime Organization [Volume 4, Issue 3, 2014, Pages 37-60]
DEMATEL Proposing and Testing the Model of Aligning the Marketing Information Security Policy with Strategic Information Systems Plan (Case Study: Ferdowsi University of Mashhad) [Volume 5, Issue 4, 2015, Pages 73-98]
DEMATEL Designing a Model for development of dry port in Iran by Delphi, Gap analyze and Fuzzy Dematel [Volume 5, Issue 4, 2015, Pages 205-230]
Demographic characteristics Investigating the Impact of Demographic Characteristics on Encouraging Public Donations via SMS Advertising [Volume 1, Issue 1, 2011, Pages 23-40]
Demographic characteristics Predicting E-banking Tendency from Personality & Demographic Characteristics [Volume 3, Special Issue, 2013, Pages 39-50]
Demographic characteristics Investigating the impact of psychological characteristics and demographic characteristics on the purchase intention. [Volume 4, Issue 3, 2014, Pages 161-188]
Demographic Factors The Impact of Cognitive and Affective Factors on Attitude and Acceptance of Mobile Advertising [Volume 7, Issue 2, 2017, Pages 167-192]
Demographic variables Segmentation of Shopping Centers Visitors based on their Activities through Factor Analysis and Cluster Analysis [Volume 3, Issue 1, 2013, Pages 81-96]
Dental Industry The Effect of Recovery Service and Personal Failures on Customer Satisfaction in Health Services (Case study: Dental industry) [Volume 11, Issue 3, 2021, Pages 210-197]
Departments Designing a DEA Model for Evaluating Performance for Hierarchal Decision Making Units with Weighting Attribute in Hypermarket Departments [Volume 8, Issue 4, 2018, Pages 69-94]
Depth and Durability of the Relationship Designing a Model for B2B Relationship Marketing in the Parsian Tourism Business Network [Volume 7, Issue 4, 2017, Pages 23-40]
Destination cognitive Image The Impact of Tourist Mental Image of Tourist Destination on the Value Co-creation by Focusing on the Mediating Role of Destination Love: A Study of Selected Tourist Destinations of Iran [Volume 13, Issue 3, 2023, Pages 1-22]
Destination Image Spiritual Marketing in Tourism: Destination Image Based on Place Attachment and Emotional Solidarity with Residents [Volume 12, Issue 3, 2022, Pages 1-18]
Destination Love The Impact of Tourist Mental Image of Tourist Destination on the Value Co-creation by Focusing on the Mediating Role of Destination Love: A Study of Selected Tourist Destinations of Iran [Volume 13, Issue 3, 2023, Pages 1-22]
Destination Marketing Perceived Image of a Country and Its Influence on Tourist's Intention [Volume 4, Issue 3, 2014, Pages 133-148]
Destination Market Knowledge Re-examining the Concept of Destination Market Knowledge Competence for Achieving Competitive Advantage in the Export Marketing of Iranian Dried Fruits [Volume 15, Issue 4, 2025, Pages 125-152]
Destination’s Emotional Image The Impact of Tourist Mental Image of Tourist Destination on the Value Co-creation by Focusing on the Mediating Role of Destination Love: A Study of Selected Tourist Destinations of Iran [Volume 13, Issue 3, 2023, Pages 1-22]
Detergents and Cleaning Products A Survey in effects of reducing purchasing power on buying and consumption of detergent and cleaning products among consumers in Tehran [Volume 5, Issue 3, 2015, Pages 121-142]
Determinants Determinants and Key Outcomes of Masstige Brand Equity: A Case Study of Samsung Mobile Phones [Volume 16, Issue 1, 2026, Pages 159-188]
Determinants of e-WOM The Effect of Electronic Word-of-Mouth (E-WOM) on Consumers Behavioral Responses (A Study of Instagram Users) [Volume 9, Issue 2, 2019, Pages 195-218]
Determined contracts Studying the Possibility of Conclusion of Time Proportional Contracts via Definite Contracts [Volume 3, Issue 1, 2013, Pages 17-36]
Developing export Identifying and Prioritizing the Export Barriers and Proposing Initiatives to Developing Small to Medium Enterprises (SMEs) Export Case Study: Feed Industry in West Azerbaijan [Volume 3, Issue 1, 2013, Pages 139-160]
Differentiation advantage The effect of technology commercialization competence on competitive advantage: The moderating role of market orientation [Volume 7, Issue 1, 2017, Pages 59-74]
Differentiation Strategy The Investigation of Mediating Role of Market Orientation and Intrapreneurship Behavior in Relationship between Business Strategy and Organizational Performance [Volume 4, Issue 4, 2014, Pages 207-234]
Digital Opportunities, Challenges, and Requirements of Marketing in the Metaverse World [(Articles in Press)]
Digital Branding Designing a Digital Branding Model in Technoculture Marketing with an Emphasis on Generation Z and Alpha Consumers [(Articles in Press)]
Digital marketing Designing a Competency Model for Digital Marketing Managers with Thematic Analysis Method [Volume 10, Issue 4, 2020, Pages 127-150]
Digital marketing The Effects of Digital Marketing on Consumers’ Buying Behavior (Case Study: Customers of the Digikala Online Store) [Volume 12, Issue 2, 2022, Pages 21-42]
Digital marketing Identifying the Dimensions of Digital Marketing of Electronic Businesses of the Insurance ‎Industry in Iran [Volume 13, Issue 2, 2023, Pages 169-192]
Digital marketing Identification and Prioritization of Key Performance Indicators for Content Marketing Strategy in Digital Marketing for Startups in the Online Service Industry [Volume 15, Issue 2, 2025, Pages 45-72]
Digital marketing Explaining a Conceptual Model of Artificial Intelligence Applications in Digital Marketing with an Emphasis on Enhancing Consumer Loyalty: A Mixed-Methods Approach [Volume 15, Issue 3, 2025, Pages 105-132]
Digital marketing capabilities Effects of Digital Orientation on Marketing Performance with the Mediating Role of Digital Marketing Capabilities in Small and Medium Businesses [Volume 13, Issue 4, 2023, Pages 115-136]
Digital orientation Effects of Digital Orientation on Marketing Performance with the Mediating Role of Digital Marketing Capabilities in Small and Medium Businesses [Volume 13, Issue 4, 2023, Pages 115-136]
Digital transformation Developing a Conceptual Model for the Implementation of Industry 4.0 Technologies in the Supply Chain: A Grounded Theory Approach [Volume 15, Issue 3, 2025, Pages 133-160]
Digitization Identifying the Dimensions of Digital Marketing of Electronic Businesses of the Insurance ‎Industry in Iran [Volume 13, Issue 2, 2023, Pages 169-192]
DIMATEL method Ranking Barriers to Green Supply Chain Management Using DIMATEL [Volume 5, Issue 2, 2015, Pages 1-14]
Dimensional Dimensions Designing and Explaining the Internal Marketing Model of Iran Free Zones [Volume 8, Issue 2, 2018, Pages 181-198]
Dimensional Motivation Designing and Explaining the Internal Marketing Model of Iran Free Zones [Volume 8, Issue 2, 2018, Pages 181-198]
Dirty Money E-money Laundering Prevention [Volume 4, Special Issue, 2014, Pages 29-38]
Discount Exploring the Role of Discounting in Creating Cognitive Dissonance: A Study of Business Owners in the Fashion and Apparel Industry [Volume 15, Issue 3, 2025, Pages 161-182]
Disposal of good factors Presenting the Structure of Effective Factors in the Disposing of Goods using the Repertory Grid (Validation of the Structure in the Mobile Phone Market in Tehran) [Volume 12, Issue 1, 2022, Pages 129-150]
Disposing stage Presenting the Structure of Effective Factors in the Disposing of Goods using the Repertory Grid (Validation of the Structure in the Mobile Phone Market in Tehran) [Volume 12, Issue 1, 2022, Pages 129-150]
Dissatisfaction Designing a Model of Factors Affecting Consumer Cynicism in the Automotive Industry Using a Meta-‎synthesis Approach [Volume 13, Issue 1, 2023, Pages 17-46]
Distinct Theme Devising a Branding Model for Multi-Purpose Mega Projects Localization for Iran: Implementing and Testing in a Multi-Purpose Project [Volume 2, Issue 2, 2012, Pages 1-20]
Distribution system Clustering of the Stimuli Affecting Customers' Channel Choice Behavior in the Omni-Channel Retail Platform [Volume 14, Issue 4, 2024, Pages 31-64]
Diversity of contact The Effect of the National Identity of Consumers on Foreign Product Purchase [Volume 6, Issue 2, 2016, Pages 132-115]
DMO Pathology of Iran tourism Brand [Volume 3, Issue 1, 2013, Pages 63-80]
Documentation Documentation of Customer Management Processes: Regards for MSCs Performance [Volume 4, Issue 1, 2014, Pages 58-43]
Double auction A Comparative Study of Multi-Attribute Continuous Double Auction Mechanisms [Volume 3, Special Issue, 2013, Pages 125-138]
Dress Identifying and Prioritizing the Factors Influencing on Foreign Brands Consumption in the Fashion Dress Industry (Case Study: Isfahan City) [Volume 6, Issue 1, 2016, Pages 95-120]
Dress Code The Development of Marketing and Salesforce Ethical and Behavioral Standards in the Ghasem Iran Distribution Company [Volume 7, Issue 3, 2017, Pages 125-140]
D retailer An Analysis Credit Rating Factors of Steel Distributors from Customer Perspective in Iran's Market [Volume 5, Issue 4, 2015, Pages 21-38]
Dropshopping Conceptualizing the Dropshopping of Z Generation from the Perspective of Constructivist Theory [Volume 11, Issue 4, 2021, Pages 21-34]
Dry port Designing a Model for development of dry port in Iran by Delphi, Gap analyze and Fuzzy Dematel [Volume 5, Issue 4, 2015, Pages 205-230]
Dry port Understanding Foregroung Factors in creating Dry Ports in Iran by Hybrid approach of GRA, MCDM and Interval-Valued Triangular Fuzzy Numbers [Volume 8, Issue 1, 2018, Pages 57-74]
Duration of Contact with Seller Explaining the effect of justice and empathy on the forgiving behavior of the consumer: Investigating the moderating role of the relationship with the seller [Volume 11, Issue 3, 2021, Pages 128-111]
Dynamic marketing capabilities The Impact of Effectuation and Causation on Marketing Performance: The Moderating Role of Dynamic Marketing Capabilities in Mobile App business [(Articles in Press)]
Dynamic Pricing Evaluation of Customers’ Perceived Fairness of Dynamic Pricing and Its Effective Factors in Hotel Industry [Volume 8, Issue 3, 2018, Pages 19-40]
Dynamic pricing system Investigating the Effect of Perceived Price Unfairness on Consumer Brand Hate in a Dynamic Pricing System (Case Study: Snapp Online Taxi) [Volume 12, Issue 1, 2022, Pages 109-128]
Dystechnia Dystechnia: technology deficient model and suggestions for entrepreneurship [Volume 4, Issue 3, 2014, Pages 191-210]

E

E-Banking Review and Identification of Critical Success Factors in Adoption of Mobile Banking by Customers [Volume 1, Issue 3, 2011, Pages 99-108]
E-Banking Predicting E-banking Tendency from Personality & Demographic Characteristics [Volume 3, Special Issue, 2013, Pages 39-50]
E-Banking E-money Laundering Prevention [Volume 4, Special Issue, 2014, Pages 29-38]
E-Banking E-recruitment in Iranian Bank and insurance industry [Volume 4, Special Issue, 2014, Pages 69-78]
E-Banking Designing a Fuzzy Expert System For Measuring E-Banking Service Quality [Volume 5, Issue 1, 2015, Pages 59-88]
E-Banking Investigating the Effective Factors on Formation of E-Loyalty through the Mediating Role of E-Commitment (The Case of E-Banking Industry in Iran) [Volume 7, Issue 4, 2017, Pages 117-144]
E-Banks Using Internal Auditing in E-Banks and E-Credit Financial Institutes [Volume 4, Special Issue, 2014, Pages 39-44]
E-Brand E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
E-business Identifying the Dimensions of Digital Marketing of Electronic Businesses of the Insurance ‎Industry in Iran [Volume 13, Issue 2, 2023, Pages 169-192]
EC Adoption Designing a Pattern which Describes Factors influencing Success of E-Insurance in Iranâs Insurance industry: An Integrated View to Technology Acceptance by Policy Holders and Insurersâ E-Readiness [Volume 4, Issue 2, 2014, Pages 77-94]
E-Cheque Trust in E-Cheque in Electronic Payments [Volume 4, Special Issue, 2014, Pages 19-28]
Eco-Friendly Products Enhancing the Effect of Location of Carbon Footprint Labels on Environmentally Friendly Product Packages on Consumers' Visual Attention [Volume 13, Issue 4, 2023, Pages 97-114]
E-commerce Barriers and Crucial factors affecting Iranian consumer mind during online shopping [Volume 3, Special Issue, 2013, Pages 59-68]
E-commerce Trust in E-Cheque in Electronic Payments [Volume 4, Special Issue, 2014, Pages 19-28]
E-commerce E-money Laundering Prevention [Volume 4, Special Issue, 2014, Pages 29-38]
E-commerce Evaluation of E-Trust Building Structures Interact With Transportation [Volume 4, Special Issue, 2014, Pages 45-54]
E-commerce Explanation and evaluation of the status of e-commerce websites in National Iranian Gas Company using structural equation modeling [Volume 5, Issue 2, 2015, Pages 199-210]
E-commerce Identification and Prioritization of Key Performance Indicators for Content Marketing Strategy in Digital Marketing for Startups in the Online Service Industry [Volume 15, Issue 2, 2025, Pages 45-72]
E-Commitment Investigating the Effective Factors on Formation of E-Loyalty through the Mediating Role of E-Commitment (The Case of E-Banking Industry in Iran) [Volume 7, Issue 4, 2017, Pages 117-144]
Economical Trust Investigating the Effect of Social Dependency on Customer Trust in Social Networks [Volume 9, Issue 4, 2019, Pages 55-76]
Economic Value Designing Conseptual Model of Value Creation Entrepreneurship (Wave IV) [Volume 5, Special Issue, 2015, Pages 19-30]
Ecotourism Experimental Investigation of the Effect of Corporate Social Responsibility (CSR) Storytelling on Brand Loyalty in the Ecotourism Industry: The Mediating Role of Perceived Authenticity and Brand Trust [Volume 15, Issue 4, 2025, Pages 73-98]
E-Credit Using Internal Auditing in E-Banks and E-Credit Financial Institutes [Volume 4, Special Issue, 2014, Pages 39-44]
E-culture DESIGNING A DEVELOPED MODEL FOR EFFECTIVNESS OF E-CULTURE FACTOR IN MARKET REGULATION AND PRICING GOODS AND SERVICES [Volume 6, Issue 3, 2016, Pages 53-66]
Education Compare current and desired state of tourism in Iran, and its role in business development and entrepreneurship culture in the country [Volume 4, Issue 3, 2014, Pages 61-96]
Education Assessment of the Relationship between Entrepreneurial Acquired Factors and Organizational Entrepreneurship [Volume 4, Issue 3, 2014, Pages 145-172]
Education The Impact of Arts Education in the Development of Creativity, Innovation and Promotion of Entrepreneurial Skills in Preschool Children [Volume 5, Special Issue, 2015, Pages 79-92]
Educational institiution The Effects of Marketing Mix Elements on Brand Equity in the educational institiution [Volume 3, Issue 3, 2013, Pages 59-74]
Education and Consulting Industry Providing a Framework to Implement Gamification for Sales Effectiveness in the Education and Consulting Business Industry [Volume 14, Issue 4, 2024, Pages 65-92]
EEG Signal Analysis of the EEG Signal Using Higher-Order Spectra (HOS) in the Neuro-marketing Application [Volume 12, Issue 1, 2022, Pages 25-42]
Effecting Factors on Consumer Behavior A Survey in effects of reducing purchasing power on buying and consumption of detergent and cleaning products among consumers in Tehran [Volume 5, Issue 3, 2015, Pages 121-142]
Effective Factors on Brand Development Influencing Factors in Attitudes towards Homogeneous Brand Extension the Case of: Shirin Asal Company [Volume 8, Issue 1, 2018, Pages 21-34]
Effectiveness ٍEvaluating Advertizing Effectiveness of Parsian Bank and Identifying the Factors with Most Influence on Its Improvement in the City of Tehran [Volume 1, Issue 2, 2011, Pages 17-40]
Effect of Arts Training The Impact of Arts Education in the Development of Creativity, Innovation and Promotion of Entrepreneurial Skills in Preschool Children [Volume 5, Special Issue, 2015, Pages 79-92]
Effectuation The Impact of Effectuation and Causation on Marketing Performance: The Moderating Role of Dynamic Marketing Capabilities in Mobile App business [(Articles in Press)]
E-Insurance Designing a Pattern which Describes Factors influencing Success of E-Insurance in Iranâs Insurance industry: An Integrated View to Technology Acceptance by Policy Holders and Insurersâ E-Readiness [Volume 4, Issue 2, 2014, Pages 77-94]
Electroencephalography A Systematic Review of Neuromarketing and Its Tools in Iran [Volume 15, Issue 4, 2025, Pages 31-72]
Electronic Business Developing and Evaluating a Conceptual Model of the Components Affecting the Quality of ‎Customer Relationships in Electronic Businesses [Volume 13, Issue 1, 2023, Pages 89-114]
Electronic Customer Relationship Management Antecedents and Consequences of Implementing Electronic Customer Relationship Management in Small and ‎Medium Enterprises [Volume 10, Issue 1, 2020, Pages 129-146]
Electronic Customer Relationship Management Antecedents and Consequences of Implementing Electronic Customer Relationship Management in Small and ‎Medium Enterprises [Volume 10, Issue 1, 2020, Pages 105-128]
Electronic exchange Evaluation of Experimental Findings of Implementation of Electronic Insurance in Developed Countries and Obstacles to the Development of This Industry in Insurance Companies in Iran [Volume 5, Special Issue, 2015, Pages 147-162]
Electronic Insurance Identifiying components of electronic insurance development in iran: a mixed approach [Volume 5, Special Issue, 2015, Pages 83-94]
Electronic Insurance Evaluation of Experimental Findings of Implementation of Electronic Insurance in Developed Countries and Obstacles to the Development of This Industry in Insurance Companies in Iran [Volume 5, Special Issue, 2015, Pages 147-162]
Electronic Insurance Analysis of Factors Affecting the Acceptance of Mobile Electronic Services of the Insurance Industry ‎Using Fuzzy Network Analysis Process [Volume 9, Issue 3, 2019, Pages 159-178]
Electronic Loyalty Exploring the Effect of Electronic Service Quality on Electronic Loyalty: Considering the Mediating Role of Electronic Satisfaction, Perceived Value and Electronic Word of Mouth (The Case of E-Retailers in Tehran) [Volume 7, Issue 2, 2017, Pages 1-16]
Electronic Marketing The Feasibility of Implementing Electronic Marketing in The Fars Province Handmade Carpet Market [Volume 5, Issue 1, 2015, Pages 1-20]
Electronic Marketing Analysis of Factors Affecting the Acceptance of Mobile Electronic Services of the Insurance Industry ‎Using Fuzzy Network Analysis Process [Volume 9, Issue 3, 2019, Pages 159-178]
Electronic Payment Evaluation of E-Trust Building Structures Interact With Transportation [Volume 4, Special Issue, 2014, Pages 45-54]
Electronic Retailers Exploring the Effect of Electronic Service Quality on Electronic Loyalty: Considering the Mediating Role of Electronic Satisfaction, Perceived Value and Electronic Word of Mouth (The Case of E-Retailers in Tehran) [Volume 7, Issue 2, 2017, Pages 1-16]
Electronic Satisfaction Exploring the Effect of Electronic Service Quality on Electronic Loyalty: Considering the Mediating Role of Electronic Satisfaction, Perceived Value and Electronic Word of Mouth (The Case of E-Retailers in Tehran) [Volume 7, Issue 2, 2017, Pages 1-16]
Electronic Service Quality Developing a model of factors affecting the customer satisfaction in traditional and electronic banking [Volume 5, Issue 1, 2015, Pages 201-218]
Electronic Service Quality Exploring the Effect of Electronic Service Quality on Electronic Loyalty: Considering the Mediating Role of Electronic Satisfaction, Perceived Value and Electronic Word of Mouth (The Case of E-Retailers in Tehran) [Volume 7, Issue 2, 2017, Pages 1-16]
Electronic shopping Investigating Intention to e-shopping Based on Expansion of Technology Acceptance Model [Volume 2, Issue 1, 2012, Pages 93-110]
Electronic stores Model of Improving Customer Loyalty in Electronic Stores [Volume 1, Issue 3, 2011, Pages 145-164]
Electronic Word of Mouth The effect of participation motivates in electronic word of mouth on desire to purchase: mediating role of message characteristics [Volume 6, Issue 4, 2016, Pages 141-158]
Electronic Word of Mouth Exploring the Effect of Electronic Service Quality on Electronic Loyalty: Considering the Mediating Role of Electronic Satisfaction, Perceived Value and Electronic Word of Mouth (The Case of E-Retailers in Tehran) [Volume 7, Issue 2, 2017, Pages 1-16]
Electronic Word-of-mouth Advertising.‎ Exploring how customer engagement is involved in branding based on UGT theory and S-O-R framework [Volume 10, Issue 4, 2020, Pages 55-80]
Electronic Word-of-mouth (e-WOM) The Effect of Electronic Word-of-Mouth (E-WOM) on Consumers Behavioral Responses (A Study of Instagram Users) [Volume 9, Issue 2, 2019, Pages 195-218]
E-Loyalty Model of Improving Customer Loyalty in Electronic Stores [Volume 1, Issue 3, 2011, Pages 145-164]
E-Loyalty A Model of E-Loyalty and Word-Of-Mouth based on e-trust in E-banking services (Case Study: Mellat Bank) [Volume 4, Special Issue, 2014, Pages 101-114]
E-Loyalty A study of the effective factors on usersâ loyalty towards email services: Investigating e-quality, e-satisfaction, and e-trust [Volume 3, Issue 4, 2013, Pages 77-92]
E-Loyalty Investigating the Effective Factors on Formation of E-Loyalty through the Mediating Role of E-Commitment (The Case of E-Banking Industry in Iran) [Volume 7, Issue 4, 2017, Pages 117-144]
E-mail services A study of the effective factors on usersâ loyalty towards email services: Investigating e-quality, e-satisfaction, and e-trust [Volume 3, Issue 4, 2013, Pages 77-92]
E-marketing Designing an Electronic Marketing Model for Medical Tourism of the Islamic Republic of Iran with the Proposal ‎Systems Approach [Volume 10, Issue 2, 2020, Pages 105-128]
E-marketing Investigating the Feasibility of Forming E-marketing Cooperatives in Lorestan Province [Volume 12, Issue 1, 2022, Pages 151-176]
E-Marketing Cooperatives Investigating the Feasibility of Forming E-marketing Cooperatives in Lorestan Province [Volume 12, Issue 1, 2022, Pages 151-176]
Emergent Design.‎ Designing a Model for the Acceptance of Innovation-based Health Services with a Mixed-Method Exploratory ‎Approach [Volume 10, Issue 4, 2020, Pages 81-98]
Emerging Leadership Styles The Effects of Emerging Leadership Styles on Sales Force Performance with the Mediating Role of Satisfaction and Trust in the Sales Manager [Volume 12, Issue 2, 2022, Pages 109-144]
Emerging Organizations Customer Loyalty Model in Emerging Organizations Based on Artificial Neural Networks (Case ‎Study: Emerging Private Banks‎ [Volume 10, Issue 1, 2020, Pages 63-82]
E-Money Laundering E-money Laundering Prevention [Volume 4, Special Issue, 2014, Pages 29-38]
Emotion Assessment of factors affecting on immediate selling behavior [Volume 3, Issue 2, 2013, Pages 109-134]
Emotion Explaining the Drivers of Customer’s Perceived Value in the Retail Industry: Thematic Analysis and Shannon Entropy [Volume 14, Issue 2, 2024, Pages 55-82]
Emotional content Examining Viral Ad’s Attributes and the Cause of its Spread on the Internet [Volume 3, Issue 1, 2013, Pages 37-48]
Emotional Solidarity with Residents Spiritual Marketing in Tourism: Destination Image Based on Place Attachment and Emotional Solidarity with Residents [Volume 12, Issue 3, 2022, Pages 1-18]
Empirical Values The Impact of Empirical Values on the Co-Creation Attitude and Customer Value Co-Creation Behavior in Tourism Industry (Case Study: Tourists of Isfahan City) [Volume 9, Issue 3, 2019, Pages 1-18]
Employee loyalty Interaction of Employee Loyalty and Customer Loyalty in the Service Industry [Volume 1, Issue 3, 2011, Pages 27-46]
Empowering of Brand D1) Designing a Model for Empowering Iranian Brands with an Emphasis on the Open Innovation Approach in the Home Appliances Industry [Volume 12, Issue 4, 2022, Pages 91-112]
Encryption Proposing a New Approach for Security of Sending e-Cash Based on Blind Signature and Asymmetric Encryption Algorithms [Volume 1, Issue 2, 2011, Pages 105-116]
Encryption The Presentation of an Ideal Safe SMS based model in mobile Electronic commerce using Encryption hybrid algorithms AES and ECC [Volume 4, Special Issue, 2014, Pages 115-132]
Entertainment Investigating the Influence of Perceived Value on Users' Attitudes toward Internet Advertisements [Volume 1, Issue 3, 2011, Pages 79-98]
Entrepreneurial Capacity Building Identifying Drivers Affecting Micro-business Development in Rural Home Business [Volume 8, Issue 3, 2018, Pages 119-140]
Entrepreneurial Culture Identifying Drivers Affecting Micro-business Development in Rural Home Business [Volume 8, Issue 3, 2018, Pages 119-140]
Entrepreneurial Empowerment Identifying Drivers Affecting Micro-business Development in Rural Home Business [Volume 8, Issue 3, 2018, Pages 119-140]
Entrepreneurial Marketing Mapping of Social capital in entrepreneurial marketing activities in small business [Volume 2, Issue 3, 2012, Pages 87-106]
Entrepreneurial Marketing Studying the Relationship Between Entrepreneurial Marketing Mix and Organizational Learning in Isfahan Gas Company [Volume 5, Issue 2, 2015, Pages 73-86]
Entrepreneurial Marketing Conceptual model of Entrepreneurial marketing mix in creative art based businesses [Volume 6, Issue 3, 2016, Pages 37-52]
Entrepreneurial Marketing Modeling the Effect of Entrepreneurial Marketing on the Value of Customers-Oriented Brand in Dairy Industries (Case Study: Kaleh Brand) [Volume 8, Issue 2, 2018, Pages 123-138]
Entrepreneurial Marketing Bibliographic Analysis and Visualization of Research on Entrepreneurial Marketing in the Last Four Decades [Volume 14, Issue 2, 2024, Pages 83-120]
Entrepreneurial Marketing from Customers’ Perspective Modeling the Effect of Entrepreneurial Marketing on the Value of Customers-Oriented Brand in Dairy Industries (Case Study: Kaleh Brand) [Volume 8, Issue 2, 2018, Pages 123-138]
Entrepreneurial marketing mix Studying the Relationship Between Entrepreneurial Marketing Mix and Organizational Learning in Isfahan Gas Company [Volume 5, Issue 2, 2015, Pages 73-86]
Entrepreneurial Orientation An investigation of most important internal and external organizational factors effect on new product performance in food industries [Volume 3, Issue 3, 2013, Pages 39-58]
Entrepreneurial Orientation Survey the Effect of Entrepreneurial Orientation on Business Performance with the Mediating Role of Innovation Capacity [Volume 5, Special Issue, 2015, Pages 133-146]
Entrepreneurial Orientation Investigating the effect of dimensions of organizational approaches on new product success through variables of customer knowledge management and market knowledge [Volume 6, Issue 3, 2016, Pages 87-108]
Entrepreneurial Orientation The Role of Internal Market Orientation in Developing Entrepreneurial Orientation: the Case of Internet Service Providers (ISPs) in Tehran [Volume 8, Issue 1, 2018, Pages 97-116]
Entrepreneurial Orientation Investigating the Role of Entrepreneurial Orientation in the Success of New Products Development of Knowledge-based Companies with an Emphasis on Ambidextrous Marketing [Volume 11, Issue 1, 2021, Pages 157-178]
Entrepreneurial promotion Documentation of New Promotion Approaches in Small and Medium Sized Businesses of the Textile Industry [Volume 2, Issue 1, 2012, Pages 167-184]
Entrepreneurial value creation Designing Conseptual Model of Value Creation Entrepreneurship (Wave IV) [Volume 5, Special Issue, 2015, Pages 19-30]
Entrepreneurs Identify and Rank the Factors Affecting the Development of the Export Business in International Markets [Volume 5, Special Issue, 2015, Pages 111-122]
Entrepreneurship Exploring effect of entrepreneurship and business orientations on innovation and customer value (Case Study: food industry of Mashhad city) [Volume 2, Issue 2, 2012, Pages 51-68]
Entrepreneurship Compare current and desired state of tourism in Iran, and its role in business development and entrepreneurship culture in the country [Volume 4, Issue 3, 2014, Pages 61-96]
Entrepreneurship Dystechnia: technology deficient model and suggestions for entrepreneurship [Volume 4, Issue 3, 2014, Pages 191-210]
Entrepreneurship Survey the relationship between effectivness of process of knowledge management with organizational entrepreneurship of public Servant In Golestan Province [Volume 4, Issue 3, 2014, Pages 211-230]
Entrepreneurship Designing Conseptual Model of Value Creation Entrepreneurship (Wave IV) [Volume 5, Special Issue, 2015, Pages 19-30]
Entrepreneurship alertness Desisgning customer agility model based on dynamic capabilities: Effect of IT Competence, Entrepreneurial Alertness And Market Acuity [Volume 2, Issue 1, 2012, Pages 1-24]
Entry strategy Identifying and Ranking of Performance Indicators of Entering Foreign Markets With a Case Study in Iran Khodro Industrial Group [Volume 1, Issue 2, 2011, Pages 61-78]
Environmental advertising Investigation of Green Marketing Tools' Effect on Consumers' Behavior among Members of Social Networks in Iran [Volume 3, Issue 4, 2013, Pages 41-58]
Environmental awareness Simulating the Interaction Effects of Green Marketing Programs and Asset Efficiency Using System Dynamics Modeling [Volume 15, Issue 2, 2025, Pages 173-202]
Environmental Brand Investigation of Green Marketing Tools' Effect on Consumers' Behavior among Members of Social Networks in Iran [Volume 3, Issue 4, 2013, Pages 41-58]
Environmental Concerns Investigating Consumers' Intention to Purchase Green Products: using the Theory of Planned Behavior with Environmental Concern and Knowledge [Volume 8, Issue 4, 2018, Pages 111-130]
Environmental Cues Investigation and Analysis of Website Environmental Cues on Consumers’ Purchase Intention: The Mediating Role of Internal States [Volume 7, Issue 4, 2017, Pages 1-22]
Environmental Culture The Effect of Top Management Support on Green Marketing Strategy and Environmental Performance in the Industrial Sector of Iran [Volume 6, Issue 1, 2016, Pages 23-38]
Environmental factors Explaining the Compulsive Buying Behavior Based on the Factors of Psychological, Environmental, Materialism and Using Credit Card [Volume 7, Issue 3, 2017, Pages 21-40]
Environmental Knowledge Investigating Consumers' Intention to Purchase Green Products: using the Theory of Planned Behavior with Environmental Concern and Knowledge [Volume 8, Issue 4, 2018, Pages 111-130]
Environmental label Investigation of Green Marketing Tools' Effect on Consumers' Behavior among Members of Social Networks in Iran [Volume 3, Issue 4, 2013, Pages 41-58]
Environmentally Responsible Marketing Developing a Model for Formulating Sustainable Marketing Strategies in the Iranian Food Industry (Case Study: Protein Product Manufacturers) [Volume 15, Issue 3, 2025, Pages 77-104]
Environmental management Survey on Impact of Public push on Sustainability marketing mix and Sustainability marketing mix on Sustainability marketing success [Volume 4, Issue 1, 2014, Pages 194-173]
Environmental performance The Effect of Top Management Support on Green Marketing Strategy and Environmental Performance in the Industrial Sector of Iran [Volume 6, Issue 1, 2016, Pages 23-38]
Environmental Sustainability Exploring the Impact of Green Marketing Strategic Orientation on Environmental Sustainability: The Mediating Roles of Absorptive Capacity and Green Innovation [Volume 14, Issue 1, 2024, Pages 147-164]
Environmental Turbulence Documentation of Customer Management Processes: Regards for MSCs Performance [Volume 4, Issue 1, 2014, Pages 58-43]
E-Participation The Factors Influencing Costumer E-Prticipation in Crowdsourcing and Improving- Company's Performance (Case Study: Marketing Mangers of Isfahan City) [Volume 7, Issue 2, 2017, Pages 115-134]
E-Payment Trust in E-Cheque in Electronic Payments [Volume 4, Special Issue, 2014, Pages 19-28]
E-quality A study of the effective factors on usersâ loyalty towards email services: Investigating e-quality, e-satisfaction, and e-trust [Volume 3, Issue 4, 2013, Pages 77-92]
E-Readiness Designing a Pattern which Describes Factors influencing Success of E-Insurance in Iranâs Insurance industry: An Integrated View to Technology Acceptance by Policy Holders and Insurersâ E-Readiness [Volume 4, Issue 2, 2014, Pages 77-94]
E-recruitment E-recruitment in Iranian Bank and insurance industry [Volume 4, Special Issue, 2014, Pages 69-78]
E-Retail e-retail branding by grounded theory [Volume 6, Issue 2, 2016, Pages 188-167]
ERP What dynamic capabilities are needed in ERP activity? [Volume 4, Special Issue, 2014, Pages 1-18]
E-service quality measurement models Designing a Fuzzy Expert System For Measuring E-Banking Service Quality [Volume 5, Issue 1, 2015, Pages 59-88]
E-social networks Studying Consumers Conformity in Virtual Networks between the Students of Shahid Chamran University of Ahwaz [Volume 3, Issue 1, 2013, Pages 49-62]
Ethical and Behavioral Codes The Development of Marketing and Salesforce Ethical and Behavioral Standards in the Ghasem Iran Distribution Company [Volume 7, Issue 3, 2017, Pages 125-140]
Ethical Attributes The examination of relationship personality dimensions & Brand equity and moderating role of Ethical Attributes [Volume 2, Issue 3, 2012, Pages 35-50]
Ethical marketing Identifying and Measuring the Ethical Marketing components in the Iranian selected industries (Food and Cosmetic industries) [Volume 11, Issue 4, 2021, Pages 35-62]
Ethical marketing components Identifying and Measuring the Ethical Marketing components in the Iranian selected industries (Food and Cosmetic industries) [Volume 11, Issue 4, 2021, Pages 35-62]
Ethical Marketing Indicators Identifying and Ranking the Components of Benevolent Marketing with a Focus on Ethical Principles and Social Responsibility [Volume 15, Issue 1, 2025, Pages 55-86]
Ethics Identifying and Measuring the Ethical Marketing components in the Iranian selected industries (Food and Cosmetic industries) [Volume 11, Issue 4, 2021, Pages 35-62]
Ethics Identifying and Ranking the Components of Benevolent Marketing with a Focus on Ethical Principles and Social Responsibility [Volume 15, Issue 1, 2025, Pages 55-86]
Etka chain stores Identifying and prioritizing factors that influence reapeted patronage of Etka chain-stores customers: a neural network approach [Volume 2, Issue 4, 2012, Pages 122-150]
European tourists The Effect of Social Interaction, Appearance, and Credit Value of Tourism Brands in Cyberspace and its Impact ‎on the Choice of European Tourists Destinations (Case Study: Tehran Travel Agencies)‎ [Volume 9, Issue 3, 2019, Pages 79-100]
Evaluation of Distributor Credit An Analysis Credit Rating Factors of Steel Distributors from Customer Perspective in Iran's Market [Volume 5, Issue 4, 2015, Pages 21-38]
Event tourism Segmentation of the Special Events̕ Market Based on Visitors̕ Motivations [Volume 7, Issue 1, 2017, Pages 93-114]
Evolotionary economic Dystechnia: technology deficient model and suggestions for entrepreneurship [Volume 4, Issue 3, 2014, Pages 191-210]
Existential Phenomenology in Consumer Research [Volume 4, Issue 3, 2014, Pages 107-132]
Experience Phenomenology in Consumer Research [Volume 4, Issue 3, 2014, Pages 107-132]
Experience A Qualitative Study of Customer Experience in Retail Industry [Volume 8, Issue 2, 2018, Pages 1-22]
Experience Identification and Prioritization of Effective Dimensions on the Customer’s Experience in Retail Environments ‎‎(Case Study: Ofogh Koorosh Chain Stores)‎ [Volume 9, Issue 3, 2019, Pages 179-200]
Experience Economy Theory The Effects of Augmented Reality Advertising on Purchase Intention and Shared Social Experience: An Experience Economy Approach [(Articles in Press)]
Experiential ‎marketing Designing Retailer Brand Personality Based on Experiential Values in Marketing â [Volume 6, Issue 4, 2016, Pages 89-106]
Experiential Marketing Survey The Effect of Service Innovation on Behavioural Intention of Customers with Mediating role of Experiential Marketing Case of: Five-Star Hotels in Mashhad City [Volume 6, Issue 2, 2016, Pages 36-19]
Experiential Marketing An Investigation of Customers’ Shopping Experiences in Tabriz Shopping Centers Using Phenomenological Approach [Volume 7, Issue 2, 2017, Pages 63-78]
Experiential Marketing Managing Touchpoints in Tourism: Typology of Tourist Touchpoints in the Pre-Travel Stage (Case of Iran's Inbound Tourists) [Volume 14, Issue 4, 2024, Pages 119-148]
Experiential values Designing Retailer Brand Personality Based on Experiential Values in Marketing â [Volume 6, Issue 4, 2016, Pages 89-106]
Experimental Design Effects of Promotional Activities on Consumer Behavioral Intentions to Healthy Lifestyle: An Experimental Study [Volume 9, Issue 3, 2019, Pages 121-142]
Expertise Investigating the Effect of Celebrity Endorsements in Advertising on Consumer Attitudes toward Advertising [Volume 7, Issue 1, 2017, Pages 1-22]
Expert System Designing a Fuzzy Expert System For Measuring E-Banking Service Quality [Volume 5, Issue 1, 2015, Pages 59-88]
Explanatory Phenomenology An Investigation of Customers’ Shopping Experiences in Tabriz Shopping Centers Using Phenomenological Approach [Volume 7, Issue 2, 2017, Pages 63-78]
Expletory Factor analysis Segmentation of the Customers of Iran Banking System in terms of Customer Expectations and Perceived Value of Banking Services Using Data Mining Techniques [Volume 6, Issue 1, 2016, Pages 201-220]
Exploratory Marketing‎ Market Orientation and the New Product Performance: Investigating the Moderating Role of ‎Managerial Social Ties and the Customer’s Implicit Need [Volume 9, Issue 4, 2019, Pages 97-114]
Export Identifying and Prioritizing the Export Barriers and Proposing Initiatives to Developing Small to Medium Enterprises (SMEs) Export Case Study: Feed Industry in West Azerbaijan [Volume 3, Issue 1, 2013, Pages 139-160]
Export Prioritize the Factors in the Evaluation of Exporter Based on strategic flexibility by Using FANP [Volume 5, Issue 2, 2015, Pages 37-52]
Export development Identify and Rank the Factors Affecting the Development of the Export Business in International Markets [Volume 5, Special Issue, 2015, Pages 111-122]
Export development Designing an Export Development Model for Nano Products of Knowledge-based Companies Working in the Field of Construction Using a Qualitative Meta-Synthesis Approach [Volume 12, Issue 3, 2022, Pages 201-232]
Exporter performance Analysis of impact Cognitive and affective trust between Interactions buyers and sellers (a case study Companies in Iranian Industry Food Ingredients) [Volume 4, Issue 4, 2014, Pages 167-182]
Export firm Effect of information technology on value chain of Iranian Exemplary Exporter Manufacturer Companies [Volume 2, Issue 4, 2012, Pages 22-43]
Exporting experience Companies Export Function: Identifying the Effects of Perceived Competitive Advantages, Adapting Marketing Tactics and Exporting Experience on Export Function [Volume 1, Issue 1, 2011, Pages 155-180]
Export Marketing Investigating the Effects of Country of Export Destination Image on the Product Perceived Quality and the Purchase Intention in Domestic Consumers [Volume 12, Issue 2, 2022, Pages 91-108]
Export Markets Re-examining the Concept of Destination Market Knowledge Competence for Achieving Competitive Advantage in the Export Marketing of Iranian Dried Fruits [Volume 15, Issue 4, 2025, Pages 125-152]
Export performance Presenting and Describing the System Model for Evaluating International Market Attractiveness Using for Afghan Exporters [Volume 3, Issue 1, 2013, Pages 97-118]
Export performance The effect of strategic orientation on export performance in the exportin company Bushehr [Volume 6, Issue 4, 2016, Pages 125-140]
Export performance The Effect of E-Commerce Marketing Capabilities and Export Experience on Export Performance: The Mediating Role of Distribution Efficiency (Case Study: All Companies Active in Domestic Industries) [Volume 11, Issue 2, 2021, Pages 113-132]
Exports Designing an Export Development Model for Nano Products of Knowledge-based Companies Working in the Field of Construction Using a Qualitative Meta-Synthesis Approach [Volume 12, Issue 3, 2022, Pages 201-232]
Expression Investigating effects of self-esteem, self-expression and product hedonism on brand love and brand jealousy and their consequences [Volume 5, Issue 4, 2015, Pages 1-20]
Extended TAM SMS advertisements' adoption among Tehran mobile users [Volume 4, Issue 4, 2014, Pages 47-64]
Externalfactors Keywords personalfactors,InternalFactors,Externalfactors,stimulus marketing(Mixed Marketing),berand, quality [Volume 3, Issue 2, 2013, Pages 223-238]
External knowledge the effect of external knowledge on brand equity [Volume 4, Issue 2, 2014, Pages 1-22]
External Product Purchasing The Effect of the National Identity of Consumers on Foreign Product Purchase [Volume 6, Issue 2, 2016, Pages 132-115]
External Store Appearance The Environmental Influences of Cosmetic Stores on Behavior of Women's Clothing Buyers [Volume 7, Issue 3, 2017, Pages 41-54]
Eye Tracking Investigating the Impact of Product Packaging Necklace on Attracting Customers' Attention using Eye Tracking [Volume 9, Issue 2, 2019, Pages 109-128]
Eye Tracking A Systematic Review of Neuromarketing and Its Tools in Iran [Volume 15, Issue 4, 2025, Pages 31-72]
Eye-Tracking Enhancing the Effect of Location of Carbon Footprint Labels on Environmentally Friendly Product Packages on Consumers' Visual Attention [Volume 13, Issue 4, 2023, Pages 97-114]

F

Facebook Optimal Harmonization of Out-Network Traffic Control Regulations in Social Networks [Volume 4, Special Issue, 2014, Pages 143-158]
Facility Location A Model for Locating Branches of Ghavamin Bank [Volume 2, Issue 1, 2012, Pages 129-148]
Factor Analysis Segmentation of Shopping Centers Visitors based on their Activities through Factor Analysis and Cluster Analysis [Volume 3, Issue 1, 2013, Pages 81-96]
Factor Analysis Identifying & Classification of Criteria in Choosing a Bank By Customers: Case Study at Bank Mellat [Volume 3, Issue 2, 2013, Pages 135-156]
Factor Analysis Developing a Domestic Model for Tourism Destinations Competitiveness Measurement in Iran [Volume 8, Issue 2, 2018, Pages 105-122]
Factor Analysis Identifying Factors Affecting Value Creation for Corporate Banking Customers [Volume 12, Issue 2, 2022, Pages 1-20]
Failure Recovery Strategies The Effect of Recovery Service and Personal Failures on Customer Satisfaction in Health Services (Case study: Dental industry) [Volume 11, Issue 3, 2021, Pages 210-197]
Fake news The Effect of Purchase Intention its Antecedents on Fake News by Moderating Brand ‎Trust: A SOBC Approach [Volume 13, Issue 2, 2023, Pages 143-168]
FANP Prioritize the Factors in the Evaluation of Exporter Based on strategic flexibility by Using FANP [Volume 5, Issue 2, 2015, Pages 37-52]
Fantasy Proneness Considering the Effect of Fantasy Proneness and Alienation on Consumer Purchase Intentions Emphasizing Nostalgia Proneness and Brand Heritage [Volume 8, Issue 4, 2018, Pages 95-110]
Fashion Identifying and Prioritizing the Factors Influencing on Foreign Brands Consumption in the Fashion Dress Industry (Case Study: Isfahan City) [Volume 6, Issue 1, 2016, Pages 95-120]
Fashion and Apparel Exploring the Role of Discounting in Creating Cognitive Dissonance: A Study of Business Owners in the Fashion and Apparel Industry [Volume 15, Issue 3, 2025, Pages 161-182]
Fashion Industry Presenting a Model of Marketing Influencers in the Social Network: A Case Study of Fashion Industry [Volume 14, Issue 3, 2024, Pages 1-24]
Fashionista Identifying and Prioritizing the Factors Influencing on Foreign Brands Consumption in the Fashion Dress Industry (Case Study: Isfahan City) [Volume 6, Issue 1, 2016, Pages 95-120]
Fast-moving Consumer Goods Identification and Explanation of the Nature of Brand Sales Strategy in FMCGs based on Grounded Theory [Volume 6, Issue 3, 2016, Pages 1-18]
Fast Moving Consumer Goods Designing a brand coolness Model with the Foundation Data Method [Volume 10, Issue 1, 2020, Pages 83-104]
Fear of missing out Customer Fear of Missing Out (FoMO) Model: A Meta-Analysis of Antecedents and Consequences [(Articles in Press)]
Fear of missing out model Customer Fear of Missing Out (FoMO) Model: A Meta-Analysis of Antecedents and Consequences [(Articles in Press)]
Feasibility The Feasibility of Implementing Electronic Marketing in The Fars Province Handmade Carpet Market [Volume 5, Issue 1, 2015, Pages 1-20]
Feed industry Identifying and Prioritizing the Export Barriers and Proposing Initiatives to Developing Small to Medium Enterprises (SMEs) Export Case Study: Feed Industry in West Azerbaijan [Volume 3, Issue 1, 2013, Pages 139-160]
Feeling of pleasure Investigating the effect of music on the pleasure of female consumers in neuromarketing [Volume 9, Issue 4, 2019, Pages 137-150]
Feelings of defeat Investigating the Effects of Anomie Feeling on Defeat Feeling Considering the Role of Consumer Disillusionment with Marketing Activities [Volume 12, Issue 2, 2022, Pages 145-160]
Feelings of Social anomie Investigating the Effects of Anomie Feeling on Defeat Feeling Considering the Role of Consumer Disillusionment with Marketing Activities [Volume 12, Issue 2, 2022, Pages 145-160]
Femininity of the Brand Analysis of the Masculine and Feminine Brand Personality and the Customer-based Brand ‎Equity on Instagram Pages of Fast-moving Consumer Goods [Volume 13, Issue 1, 2023, Pages 73-88]
Financial Action Task Force (FATF) E-money Laundering Prevention [Volume 4, Special Issue, 2014, Pages 29-38]
Financial bankruptcy Predicting Companies Financial bankruptcy Listed in Tehran Stock Exchange using ANN, ANFIS, LOGIT [Volume 6, Issue 2, 2016, Pages 166-153]
Financial Intelligence Unit (FIU) E-money Laundering Prevention [Volume 4, Special Issue, 2014, Pages 29-38]
Financial Technology Scientific/Mental Typology of Marketing Performance of FinTech Startups Using the Cognitive Q-Method [Volume 14, Issue 3, 2024, Pages 97-134]
FinTech Startups Scientific/Mental Typology of Marketing Performance of FinTech Startups Using the Cognitive Q-Method [Volume 14, Issue 3, 2024, Pages 97-134]
Firm Features Determinants Factors and Outcomes of Internet Marketing Capabilities in the Banking Industry [Volume 9, Issue 3, 2019, Pages 19-42]
Fixation Count Investigating the Impact of Product Packaging Necklace on Attracting Customers' Attention using Eye Tracking [Volume 9, Issue 2, 2019, Pages 109-128]
Flow experience Exploring Flow Experience in Augmented Reality Technology Based on the Virtual ‎Liminoid Theory Dimensions [Volume 13, Issue 1, 2023, Pages 115-146]
Followers‎ Investigating the Effect of Social Dependency on Customer Trust in Social Networks [Volume 9, Issue 4, 2019, Pages 55-76]
FOMO Customer Fear of Missing Out (FoMO) Model: A Meta-Analysis of Antecedents and Consequences [(Articles in Press)]
Food and beverage industries of Fars province Investigating and Categorizing Effective Factors and Components on New Product Development Process (Studying SMEs Managersâ Perspective in Food and Beverage Industries of Fars Province) [Volume 1, Issue 1, 2011, Pages 101-126]
Food Companies Surveying the effect of market orientation and innovation on performance of food companies of Iran Stock Exchange [Volume 2, Issue 3, 2012, Pages 107-120]
Food Companies Designing a Multi-Level Construct for the Successful Implementation of Green Marketing in Food Companies [Volume 11, Issue 1, 2021, Pages 179-200]
Food Industries and SEM Structured model Consumer-based Brand Equity based on Promotional-mix elements(Case Study: Food Active Industries of Tehran) [Volume 4, Issue 2, 2014, Pages 23-40]
Foreign tourists Importance- Performance Analysis of Irans Historical Sites' Features from Foreign Tourists View Point ( Case Study Ali Qapu And Jame Mosque of Isfahan) [Volume 4, Issue 4, 2014, Pages 85-104]
Forgiveness Behavior Explaining the effect of justice and empathy on the forgiving behavior of the consumer: Investigating the moderating role of the relationship with the seller [Volume 11, Issue 3, 2021, Pages 128-111]
Foundation Data Technique Introducing a New Banking Product Development Model based on Seed Marketing [Volume 12, Issue 3, 2022, Pages 35-70]
Fourth Industrial Revolution Marketing Research in the Fourth Industrial Revolution, Using “Big Data” Analytics and “Machine Learning” to Provide Value to the Customer [Volume 10, Issue 4, 2020, Pages 37-54]
Freemium Model Behavioral Antecedents and Inhibitors of Free Riding in Freemium Marketing: An Analysis of User Experiences and Implications [Volume 14, Issue 4, 2024, Pages 93-118]
Free-Riding Behavioral Antecedents and Inhibitors of Free Riding in Freemium Marketing: An Analysis of User Experiences and Implications [Volume 14, Issue 4, 2024, Pages 93-118]
Free Trade Zone Designing and Validating a Long-Term Buyer-Seller Communication Model in Free Trade Zones [Volume 13, Issue 4, 2023, Pages 161-182]
Frequency Investigating the impact of marketing intelligence on competitive advantage in SMEs [Volume 4, Issue 4, 2014, Pages 25-46]
Friedman's Test‎ Developing and Evaluating a Conceptual Model of the Components Affecting the Quality of ‎Customer Relationships in Electronic Businesses [Volume 13, Issue 1, 2023, Pages 89-114]
Function Identifying and Prioritizing Social Medias Functions in Small and Medium Enterprises from the Perspective of Iranian Experts [Volume 7, Issue 4, 2017, Pages 41-56]
Functional Quality Cinema Marketing: Fitting a Perceived Quality Model Affecting Satisfaction, Behavioral Intention, and Dedication of Cinema Spectators [Volume 11, Issue 2, 2021, Pages 27-44]
Future orientation The effect of strategic orientation on export performance in the exportin company Bushehr [Volume 6, Issue 4, 2016, Pages 125-140]
Future research Future Research on Smart Marketing Based on the Internet of Things (Case Study: Iranian Social Security Organization) [Volume 15, Issue 1, 2025, Pages 181-214]
Fuzzy AHP Identifiying components of electronic insurance development in iran: a mixed approach [Volume 5, Special Issue, 2015, Pages 83-94]
Fuzzy AHP Designing an Interactive Model for Marketing Intelligence and Effectiveness of the Insurance Industry Performance using Fuzzy AHP Techniques Case Study: Pasargad Insurance [Volume 9, Issue 2, 2019, Pages 149-168]
Fuzzy Analytic Hierarchy Process The Factors Influencing the Development of Radio Frequency Identification Technology in E-Supply Chain Management (Case study: Iran Khodro Industrial Group (IKCO)) [Volume 1, Issue 1, 2011, Pages 41-70]
Fuzzy Analytic Hierarchy Process Identification and prioritization of the effective factors on the choice of optimal marketing strategy in recession situations using fuzzy and Group Analytic Hierarchy Process [Volume 4, Issue 4, 2014, Pages 259-274]
Fuzzy Clustering Ranking of Consultant Companies Applicant by Fuzzy MADM and Fuzzy Clustering [Volume 5, Special Issue, 2015, Pages 93-110]
Fuzzy Cognitive Map Recognizing and Understanding the Brand Tribalism; Providing a FuzzyCognitive Mapping ‎of the Generating Factors Using the FCM Method [Volume 13, Issue 2, 2023, Pages 23-42]
Fuzzy Cognitive Map Identifying the Key Success Factors in Implementing Brand Gender Identity Considering the Consumer Community Using the FCM Method [Volume 13, Issue 3, 2023, Pages 73-88]
Fuzzy Cognitive Map Modeling and Scenario Analysis of Customer Brand Co-Creation Behavior Challenges: An Analysis of Coping Strategies [Volume 14, Issue 2, 2024, Pages 121-148]
Fuzzy Cognitive Map. ‎ Application of Fuzzy Cognitive Mapping in Identifying Effective Indicators in the Field of Global Marketing [Volume 10, Issue 2, 2020, Pages 85-104]
Fuzzy Delphi Analytical Hierarchy Process (FDAHP) Utilization of Fuzzy Delphi Analytical Hierarchy Process (FDAHP) and Hierarchical Cluster Analysis (HCA) in RFM Model for Measurement the Customer, Life Time Value: The Case of Toos Shargh Company [Volume 2, Issue 3, 2012, Pages 51-68]
Fuzzy Delphi Analytical Hierarchy Process (FDAHP) Development of SPACE Matrix with Fuzzy Delphi Analytical Hierarchy Process to determine the strategic position of the business Case study in Iran UPVC industry [Volume 4, Issue 3, 2014, Pages 55-74]
Fuzzy Delphi Method The Factors Influencing the Development of Radio Frequency Identification Technology in E-Supply Chain Management (Case study: Iran Khodro Industrial Group (IKCO)) [Volume 1, Issue 1, 2011, Pages 41-70]
Fuzzy Delphi technique Identification and screening of the challenges facing the sales network in insurance industry and solution using Fuzzy Delphi Technique [Volume 5, Special Issue, 2015, Pages 111-124]
Fuzzy DEMATEL The comparison of organization's performance on Customer Relationship Management (CRM) implementation using an integrative approach of Fuzzy ANP and DEMATEL [Volume 4, Issue 4, 2014, Pages 195-212]
Fuzzy DEMATEL Presenting a Model of Nostalgic Branding Drivers [Volume 13, Issue 4, 2023, Pages 69-96]
Fuzzy Inference System Designing a Fuzzy Expert System For Measuring E-Banking Service Quality [Volume 5, Issue 1, 2015, Pages 59-88]
Fuzzy Logic Analysis of Factors Affecting the Acceptance of Mobile Electronic Services of the Insurance Industry ‎Using Fuzzy Network Analysis Process [Volume 9, Issue 3, 2019, Pages 159-178]
Fuzzy Logic Fuzzy Logic-Based Unsupervised Sentiment Analysis and Opinion Mining: Applications in Market Research [Volume 14, Issue 1, 2024, Pages 127-146]
Fuzzy multiple attribute decision making (MADM) Ranking of Consultant Companies Applicant by Fuzzy MADM and Fuzzy Clustering [Volume 5, Special Issue, 2015, Pages 93-110]
Fuzzy Network Analysis Presenting a Model of Nostalgic Branding Drivers [Volume 13, Issue 4, 2023, Pages 69-96]
Fuzzy Topsis Formulation and categorizing Iran Behnoosh Co. strategies: a Fuzzy approach [Volume 2, Issue 3, 2012, Pages 135-154]
Fuzzy Topsis The comparison of organization's performance on Customer Relationship Management (CRM) implementation using an integrative approach of Fuzzy ANP and DEMATEL [Volume 4, Issue 4, 2014, Pages 195-212]

G

Game Theory Selection of Optimal Marketing Strategy in Competitive Markets by the Development of Game Theory Models [Volume 9, Issue 1, 2019, Pages 107-124]
Game Theory Analyzing the Role of Apple-Samsung Lawsuits on Pricing and Marketing Strategies of the Two Companies [Volume 9, Issue 4, 2019, Pages 171-205]
Gamification Analyzing the Effect of Gamification Strategy on Customers’ Loyalty (Case Study: Customers of Selected Branches of Isfahan Mellat Bank) [Volume 7, Issue 2, 2017, Pages 135-152]
Gamification Providing a Framework to Implement Gamification for Sales Effectiveness in the Education and Consulting Business Industry [Volume 14, Issue 4, 2024, Pages 65-92]
Gamification Investigating the Impact of Gamification on Customer Citizenship Behavior Based on the MDA Framework: A Case Study of Strava Sport Activity Tracking Program [Volume 15, Issue 2, 2025, Pages 1-44]
Gamification Presenting a Model of Gamification Deployment in Business-to-Business (B2B) Marketing in the Medical Equipment Industry in Iran [Volume 15, Issue 2, 2025, Pages 97-124]
Gamification Aesthetics Investigating the Impact of Gamification on Customer Citizenship Behavior Based on the MDA Framework: A Case Study of Strava Sport Activity Tracking Program [Volume 15, Issue 2, 2025, Pages 1-44]
Gamification Dynamics Investigating the Impact of Gamification on Customer Citizenship Behavior Based on the MDA Framework: A Case Study of Strava Sport Activity Tracking Program [Volume 15, Issue 2, 2025, Pages 1-44]
Gamification Mechanics Investigating the Impact of Gamification on Customer Citizenship Behavior Based on the MDA Framework: A Case Study of Strava Sport Activity Tracking Program [Volume 15, Issue 2, 2025, Pages 1-44]
Gas Industry Modeling the Attractiveness of Investment in Iran Gas Industry from Place Branding Perspective (with Meta-synthesis and System Dynamics Approaches) [Volume 9, Issue 1, 2019, Pages 163-178]
General Demarketing Developing a Demarketing Model to Improve Environmental Sustainability Behaviors in the Electricity Company [Volume 15, Issue 3, 2025, Pages 49-76]
Generation X Phenomenological Analysis of Omni-channel Shopping Value from the Perspective of ‘Generation Y’ and ‘Generation X’ Customers [Volume 12, Issue 2, 2022, Pages 43-66]
Generation Y Phenomenological Analysis of Omni-channel Shopping Value from the Perspective of ‘Generation Y’ and ‘Generation X’ Customers [Volume 12, Issue 2, 2022, Pages 43-66]
Generation Z Effect of Greenwashing on the Purchase Intentions of Generation Z: The Role of Brand Image, Skepticism, and Brand Pessimism [Volume 16, Issue 1, 2026, Pages 69-94]
Generation Z and Alpha Consumer Designing a Digital Branding Model in Technoculture Marketing with an Emphasis on Generation Z and Alpha Consumers [(Articles in Press)]
Gen-Y The "Phenomenon of Online Store Browsing (Webrooming)" as Experienced by Generation Y Consumers [Volume 14, Issue 1, 2024, Pages 21-44]
Geo-marketing Identify and Prioritize the Factors Affecting the Optimal Location Selection of Retail Chain Stores Using Geomarketing [Volume 11, Issue 1, 2021, Pages 111-142]
Gephi Optimal Harmonization of Out-Network Traffic Control Regulations in Social Networks [Volume 4, Special Issue, 2014, Pages 143-158]
GIS A Model for Locating Branches of Ghavamin Bank [Volume 2, Issue 1, 2012, Pages 129-148]
Global Business Application of Fuzzy Cognitive Mapping in Identifying Effective Indicators in the Field of Global Marketing [Volume 10, Issue 2, 2020, Pages 85-104]
Global Market Proposing a Model to Enhance Status of Halal Food in the Global Markets [Volume 3, Issue 3, 2013, Pages 151-166]
Global Marketing Application of Fuzzy Cognitive Mapping in Identifying Effective Indicators in the Field of Global Marketing [Volume 10, Issue 2, 2020, Pages 85-104]
Global Marketing Strategy Application of Fuzzy Cognitive Mapping in Identifying Effective Indicators in the Field of Global Marketing [Volume 10, Issue 2, 2020, Pages 85-104]
Golestan Province Medical Tourism Development in Golestan Province; An Assessment of Identified Solutions [Volume 6, Issue 4, 2016, Pages 25-36]
Golghaltan festival Segmentation of the Special Events̕ Market Based on Visitors̕ Motivations [Volume 7, Issue 1, 2017, Pages 93-114]
Government Incentives Simulating the Interaction Effects of Green Marketing Programs and Asset Efficiency Using System Dynamics Modeling [Volume 15, Issue 2, 2025, Pages 173-202]
Government support Analyzing Factors Influencing Virtual Bank Acceptance as New Generation of e-Banking [Volume 3, Issue 3, 2013, Pages 1-20]
GPS A Model for Locating Branches of Ghavamin Bank [Volume 2, Issue 1, 2012, Pages 129-148]
GPS Toward the Design of Rural Intelligent Public Transportation System Rural Public Transportation of Iran [Volume 3, Special Issue, 2013, Pages 51-58]
Graphical user interfaces A New Trust Model for B2C E-Commerce Based on 3D User Interfaces [Volume 3, Special Issue, 2013, Pages 69-80]
Graph Theory Improving Customers’ Experiences in Pre-Purchase Interaction Points: Graph Theory- ‎Matrix Permanents Approach to Identify and Analyze the Relationships of Influential ‎Factors [Volume 13, Issue 2, 2023, Pages 85-108]
Gravity Model ÙEffect of Market Structure on Intra Industry Trade in Iran and its Main Trading Partners [Volume 4, Issue 1, 2014, Pages 72-59]
Green brand attachment The Relationship between Green Packaging and Green Brand Attachment with the Mediating Roles of Green Trust, Green Brand Attitude, and Green Brand Image [Volume 11, Issue 3, 2021, Pages 45-66]
Green brand attitude The Relationship between Green Packaging and Green Brand Attachment with the Mediating Roles of Green Trust, Green Brand Attitude, and Green Brand Image [Volume 11, Issue 3, 2021, Pages 45-66]
Green brand image The Relationship between Green Packaging and Green Brand Attachment with the Mediating Roles of Green Trust, Green Brand Attitude, and Green Brand Image [Volume 11, Issue 3, 2021, Pages 45-66]
Green consumer behavior Investigation of Green Marketing Tools' Effect on Consumers' Behavior among Members of Social Networks in Iran [Volume 3, Issue 4, 2013, Pages 41-58]
Green consumer segmentation Investigation of Green Marketing Tools' Effect on Consumers' Behavior among Members of Social Networks in Iran [Volume 3, Issue 4, 2013, Pages 41-58]
Green marketing strategy The Effect of Top Management Support on Green Marketing Strategy and Environmental Performance in the Industrial Sector of Iran [Volume 6, Issue 1, 2016, Pages 23-38]
Green marketing tools Investigation of Green Marketing Tools' Effect on Consumers' Behavior among Members of Social Networks in Iran [Volume 3, Issue 4, 2013, Pages 41-58]
Green packaging The Relationship between Green Packaging and Green Brand Attachment with the Mediating Roles of Green Trust, Green Brand Attitude, and Green Brand Image [Volume 11, Issue 3, 2021, Pages 45-66]
Green perceived quality The Effect of Green Perceived Quality and Green Perceived Risk on Green Trust According to the Role of Green Satisfaction [Volume 6, Issue 0, 2016, Pages 113-126]
Green perceived risk The Effect of Green Perceived Quality and Green Perceived Risk on Green Trust According to the Role of Green Satisfaction [Volume 6, Issue 0, 2016, Pages 113-126]
Green perceived risk Investigating the Effect of Greenwashing on Green Trust and Green Purchase Intention with the Mediation of Green Confusion and Perceived Risk [Volume 12, Issue 4, 2022, Pages 177-194]
Green Personality Considering the effect of Human Personality on Brand Personality [Volume 6, Issue 2, 2016, Pages 114-93]
Green Product Development Investigating and Analyzing the Development Green Product in the Tile Industry in Yazd Province [Volume 8, Issue 3, 2018, Pages 59-78]
Green Products Investigating Consumers' Intention to Purchase Green Products: using the Theory of Planned Behavior with Environmental Concern and Knowledge [Volume 8, Issue 4, 2018, Pages 111-130]
Green satisfaction The Effect of Green Perceived Quality and Green Perceived Risk on Green Trust According to the Role of Green Satisfaction [Volume 6, Issue 0, 2016, Pages 113-126]
Green supply chain management Ranking Barriers to Green Supply Chain Management Using DIMATEL [Volume 5, Issue 2, 2015, Pages 1-14]
Green trust The Effect of Green Perceived Quality and Green Perceived Risk on Green Trust According to the Role of Green Satisfaction [Volume 6, Issue 0, 2016, Pages 113-126]
Green trust The Relationship between Green Packaging and Green Brand Attachment with the Mediating Roles of Green Trust, Green Brand Attitude, and Green Brand Image [Volume 11, Issue 3, 2021, Pages 45-66]
Green trust Investigating the Effect of Greenwashing on Green Trust and Green Purchase Intention with the Mediation of Green Confusion and Perceived Risk [Volume 12, Issue 4, 2022, Pages 177-194]
Greenwashing Investigating the Effect of Greenwashing on Green Trust and Green Purchase Intention with the Mediation of Green Confusion and Perceived Risk [Volume 12, Issue 4, 2022, Pages 177-194]
Greenwashing Effect of Greenwashing on the Purchase Intentions of Generation Z: The Role of Brand Image, Skepticism, and Brand Pessimism [Volume 16, Issue 1, 2026, Pages 69-94]
Grey Relational Analysis (GRA) Understanding Foregroung Factors in creating Dry Ports in Iran by Hybrid approach of GRA, MCDM and Interval-Valued Triangular Fuzzy Numbers [Volume 8, Issue 1, 2018, Pages 57-74]
Grey relationship analysis Providing a framework of combination Kano model with Rubost design to enhance customer satisfaction in Service Organizations [Volume 3, Issue 4, 2013, Pages 139-154]
Grounded Data Theory Presenting a Model of Gamification Deployment in Business-to-Business (B2B) Marketing in the Medical Equipment Industry in Iran [Volume 15, Issue 2, 2025, Pages 97-124]
Grounded Theory Providing a Model of Compulsive Buying among Women Using Grounded Theory [Volume 6, Issue 1, 2016, Pages 121-142]
Grounded Theory e-retail branding by grounded theory [Volume 6, Issue 2, 2016, Pages 188-167]
Grounded Theory Identification and Explanation of the Nature of Brand Sales Strategy in FMCGs based on Grounded Theory [Volume 6, Issue 3, 2016, Pages 1-18]
Grounded Theory Strategic Marketing Model for the Iranian Handicraft Based on Grounded Theory [Volume 7, Issue 2, 2017, Pages 93-114]
Grounded Theory The Brand Placement Model using Grounded Theory approach [Volume 7, Issue 4, 2017, Pages 157-172]
Grounded Theory Conceptualizing Brand Schizophrenia and Identifying its Antecedents by Grounded Theory [Volume 8, Issue 1, 2018, Pages 35-56]
Grounded Theory Presenting a Theoretical Marketing Mix Model for the Development of Iranian Tourism Industry Via Mixed Research Method [Volume 10, Issue 1, 2020, Pages 1-16]
Grounded Theory Designing a Model for the Impact of Customer Knowledge on the Corporation Performance using the ‎Grounded Theory Approach [Volume 10, Issue 2, 2020, Pages 63-84]
Grounded Theory Identifying and Understanding harm to Consumers with a Sense of Perceived Victim Using Grounded Theory [Volume 12, Issue 4, 2022, Pages 113-132]
Grounded Theory D1) Designing a Model for Empowering Iranian Brands with an Emphasis on the Open Innovation Approach in the Home Appliances Industry [Volume 12, Issue 4, 2022, Pages 91-112]
Grounded Theory Designing a Brand Schizophrenia Management Model in Sports Clubs [Volume 15, Issue 2, 2025, Pages 151-172]
Grounded Theory Developing a Conceptual Model for the Implementation of Industry 4.0 Technologies in the Supply Chain: A Grounded Theory Approach [Volume 15, Issue 3, 2025, Pages 133-160]
Grounded Theory Exploring the Role of Discounting in Creating Cognitive Dissonance: A Study of Business Owners in the Fashion and Apparel Industry [Volume 15, Issue 3, 2025, Pages 161-182]
Grounded Theory Presenting a Comprehensive Marketing Model for Halal Food Products for Non-Muslim Consumers in Canada [(Articles in Press)]
Grounded Theory.‎ Developing a Model of Policyholder's Surrender Behavior‏:‏‎ A Study Based on the Grounded Theory [Volume 9, Issue 4, 2019, Pages 33-54]
Grounded Theory.‎ Designing a brand coolness Model with the Foundation Data Method [Volume 10, Issue 1, 2020, Pages 83-104]
Grounded Theory model Design and test banking services marketing model based on systematic Grounded theory method in Bank Saderat Iran [Volume 11, Issue 3, 2021, Pages 44-23]
Grounded Theory model Grounded Theory Model for Marketing Modern Agricultural Technologies with Emphasis on Rice Production in Mazandaran Province [Volume 15, Issue 4, 2025, Pages 181-208]
Growth Hacking Investigating the Impact of Social Media Marketing Activities as Growth Hacking Strategy on Behavioral intention and Oral Promotion of Customers [Volume 8, Issue 4, 2018, Pages 45-68]

H

Halal Brand Proposing a Model to Enhance Status of Halal Food in the Global Markets [Volume 3, Issue 3, 2013, Pages 151-166]
Halal Brand Investigating the Mental Image of Halal Brand Consumers using Neural Network Analysis Technique [Volume 9, Issue 3, 2019, Pages 61-78]
Halal Brand Logo Presenting a Comprehensive Marketing Model for Halal Food Products for Non-Muslim Consumers in Canada [(Articles in Press)]
Halal Brand Marketing Presenting a Comprehensive Marketing Model for Halal Food Products for Non-Muslim Consumers in Canada [(Articles in Press)]
Halal foods Halal foods: Examining the Factors affecting the consumers intention to purchase in Europe [Volume 4, Issue 1, 2014, Pages 92-73]
Hamrah Avval The Impact of Social Bundling on Consumers' Encouragement to Purchase Online Packages (The Case of Hamrah Avval Internet Packages) [Volume 9, Issue 1, 2019, Pages 145-162]
Hand Categorizing the Driving Affecting Factors on Iranâs Carpet Industry competitiveness by Fuzzy Topsis Technique [Volume 1, Issue 1, 2011, Pages 127-154]
Handicrafts Strategic Marketing Model for the Iranian Handicraft Based on Grounded Theory [Volume 7, Issue 2, 2017, Pages 93-114]
Handmade Carpet The Feasibility of Implementing Electronic Marketing in The Fars Province Handmade Carpet Market [Volume 5, Issue 1, 2015, Pages 1-20]
Hand-made carpet industry Categorizing the Driving Affecting Factors on Iranâs Carpet Industry competitiveness by Fuzzy Topsis Technique [Volume 1, Issue 1, 2011, Pages 127-154]
Harmonization Optimal Harmonization of Out-Network Traffic Control Regulations in Social Networks [Volume 4, Special Issue, 2014, Pages 143-158]
Healthy Lifestyle Effects of Promotional Activities on Consumer Behavioral Intentions to Healthy Lifestyle: An Experimental Study [Volume 9, Issue 3, 2019, Pages 121-142]
Hedonic motivation Factors affecting the hedonic values purchases through Instagram [Volume 6, Issue 2, 2016, Pages 18-1]
Hedonic Products Customer Clustering Analysis in Cause-Related Marketing Based on Product Type [Volume 8, Issue 1, 2018, Pages 75-96]
Herbal medicine Investigating effective factors on improvement and development of medicinal Pants in Iran (case study Isfahan city) [Volume 4, Issue 1, 2014, Pages 214-195]
Hierarchical Cluster Analysis (HCA) Utilization of Fuzzy Delphi Analytical Hierarchy Process (FDAHP) and Hierarchical Cluster Analysis (HCA) in RFM Model for Measurement the Customer, Life Time Value: The Case of Toos Shargh Company [Volume 2, Issue 3, 2012, Pages 51-68]
Hierarchical DMUs Designing a DEA Model for Evaluating Performance for Hierarchal Decision Making Units with Weighting Attribute in Hypermarket Departments [Volume 8, Issue 4, 2018, Pages 69-94]
Hierarchical Value Map Deriving Hierarchical Value Map of Instagram Social Media Brand [Volume 10, Issue 4, 2020, Pages 1-16]
Hierarchical Value Map Comparing the Mental Maps of Online and Offline Clothing Buyers Using Zaltman Metaphor Elicitation Technique [Volume 14, Issue 4, 2024, Pages 1-30]
High Investigating relationship between personality characteristics and friendship Relationships between service providers and customers [Volume 2, Issue 4, 2012, Pages 166-181]
Higher Education Marketing Measuring Brand Equity of Higher Education Institutes and Universities (Case Study: Tehran Business Schools) [Volume 7, Issue 3, 2017, Pages 141-158]
Higher-order spectra Analysis of the EEG Signal Using Higher-Order Spectra (HOS) in the Neuro-marketing Application [Volume 12, Issue 1, 2022, Pages 25-42]
High management Market orientation in the relationship between emphasize of high management and performance of governmental banks [Volume 4, Issue 4, 2014, Pages 1-24]
Hinterland Designing a Model for development of dry port in Iran by Delphi, Gap analyze and Fuzzy Dematel [Volume 5, Issue 4, 2015, Pages 205-230]
Historical Sites Features Importance- Performance Analysis of Irans Historical Sites' Features from Foreign Tourists View Point ( Case Study Ali Qapu And Jame Mosque of Isfahan) [Volume 4, Issue 4, 2014, Pages 85-104]
Hofstede model DESIGNING A DEVELOPED MODEL FOR EFFECTIVNESS OF E-CULTURE FACTOR IN MARKET REGULATION AND PRICING GOODS AND SERVICES [Volume 6, Issue 3, 2016, Pages 53-66]
Home Appliances Analyzing Consumer Preferences for Domestic or Foreign Goods by Agent-based Modeling (Case Study: Home Appliances) [Volume 7, Issue 1, 2017, Pages 131-152]
Home Appliances The Antecedents and Consequences of Brand Stereotypes in the Home Appliance Industry [Volume 11, Issue 2, 2021, Pages 151-168]
Hospitals Analyzing the Role of Market Orientation on Hospitals Performance with Emphasis on the Role of Organization Brand Identity (Case study: Private Hospitals in Isfahan City) [Volume 7, Issue 4, 2017, Pages 145-156]
Hotel Industry Evaluation of Customers’ Perceived Fairness of Dynamic Pricing and Its Effective Factors in Hotel Industry [Volume 8, Issue 3, 2018, Pages 19-40]
Hoteling Industry The Improvement of Revenue Management in the Hoteling Industry using Neural Networks to Determine Stochastic Parameter in an Overbooking Model [Volume 7, Issue 3, 2017, Pages 87-106]
Hot Temperament Explaining the Role of Temperaments in Customers’ Impulse Buying Behavior [Volume 10, Issue 3, 2020, Pages 41-56]
Household Overspending Behavior The Role of Mental Accounting in Controlling the Household Overspending Behavior [Volume 12, Issue 3, 2022, Pages 177-200]
Household Purchasing Power A Survey in effects of reducing purchasing power on buying and consumption of detergent and cleaning products among consumers in Tehran [Volume 5, Issue 3, 2015, Pages 121-142]
Human intelligence (HI) Designing and Describing the Model of Competitive Advantage based on Organizational Intelligence in Knowledge-Based Organizations [Volume 2, Issue 1, 2012, Pages 47-72]
Human resource management policies The Application of HRM Policies for Marketing Managers: Emphasis on Marketing Strategies and Organization Performance in SMEs [Volume 11, Issue 3, 2021, Pages 146-129]
Hybrid methods Applying new hybrid method of analytical hierarchy process, Monte Carlo Simulation and PROMETHEE to prioritize and selecting appropriate target market [Volume 5, Issue 1, 2015, Pages 89-106]
Hypermarket Designing a DEA Model for Evaluating Performance for Hierarchal Decision Making Units with Weighting Attribute in Hypermarket Departments [Volume 8, Issue 4, 2018, Pages 69-94]

I

Identifying and prioritizing Identifying and prioritizing factors that influence reapeted patronage of Etka chain-stores customers: a neural network approach [Volume 2, Issue 4, 2012, Pages 122-150]
Identifying and Screening Identification and screening of the challenges facing the sales network in insurance industry and solution using Fuzzy Delphi Technique [Volume 5, Special Issue, 2015, Pages 111-124]
Immediate and Hidden Consumers' Behavioral Responses The Effect of Electronic Word-of-Mouth (E-WOM) on Consumers Behavioral Responses (A Study of Instagram Users) [Volume 9, Issue 2, 2019, Pages 195-218]
Implementation The Feasibility of Implementing Electronic Marketing in The Fars Province Handmade Carpet Market [Volume 5, Issue 1, 2015, Pages 1-20]
Importance Importance- Performance Analysis of Irans Historical Sites' Features from Foreign Tourists View Point ( Case Study Ali Qapu And Jame Mosque of Isfahan) [Volume 4, Issue 4, 2014, Pages 85-104]
Importance-Performance Analysis Importance- Performance Analysis of Irans Historical Sites' Features from Foreign Tourists View Point ( Case Study Ali Qapu And Jame Mosque of Isfahan) [Volume 4, Issue 4, 2014, Pages 85-104]
Impulse buying behavior Identifying the Relationship between Sociability Features of Sellers, Store Interior and Impulse Buying Behavior of Customers (Case Study: Shahrvand Chain Stores in Tehran) [Volume 7, Issue 1, 2017, Pages 75-92]
Impulse buying behavior Examining the Model of Situational Factors Affecting Consumer Impulse Buying Behavior (Case Study: Shahrvand Chain Stores in Tehran Metropolis) [Volume 14, Issue 1, 2024, Pages 45-78]
Inadequate mental image Investigating the Effects of Anomie Feeling on Defeat Feeling Considering the Role of Consumer Disillusionment with Marketing Activities [Volume 12, Issue 2, 2022, Pages 145-160]
In-app advertising Designing a Model of the Antecedents of Users Avoiding In-App Ads in Smartphone Applications [Volume 15, Issue 4, 2025, Pages 1-30]
Inbound Tourist Managing Touchpoints in Tourism: Typology of Tourist Touchpoints in the Pre-Travel Stage (Case of Iran's Inbound Tourists) [Volume 14, Issue 4, 2024, Pages 119-148]
Individual Factors Investigating the effect of Individual Characteristics on Marketing Intelligence in Organization (Case Study: Tehran Scientific Centers and Manufacturing Companies) [Volume 1, Issue 1, 2011, Pages 71-100]
Individual Factors Evaluating the Impact of Individual Factors on Consumer Attitudes towards Mobile applications (Case Study: Smart Phone's Users among the Bachelor Students of University of Isfahan) [Volume 7, Issue 3, 2017, Pages 1-20]
Individual Factors Investigating the Effective Factors on Formation of E-Loyalty through the Mediating Role of E-Commitment (The Case of E-Banking Industry in Iran) [Volume 7, Issue 4, 2017, Pages 117-144]
Indulgence Examining the factors affecting on customer complaint behavior: with the mediator role of post-purchase regret in the fashion clothing Industry [Volume 8, Issue 2, 2018, Pages 199-216]
Industrial Companies Study the Effect of Managers Attitudes on Marketing Strategies and their Related to the Marketing Performance Metrics in Industrial Companies [Volume 2, Issue 4, 2012, Pages 82-104]
Industry 4.0 Analyzing the Global Trend of Marketing 4.0 Researches: A Mixed-methods Approach [Volume 12, Issue 2, 2022, Pages 161-188]
Industry 4.0 Developing a Conceptual Model for the Implementation of Industry 4.0 Technologies in the Supply Chain: A Grounded Theory Approach [Volume 15, Issue 3, 2025, Pages 133-160]
Industry-specific Patterns Mining Patterns of Customer Dynamics in Banking Industry [Volume 9, Issue 2, 2019, Pages 1-30]
Influencer The Effects of Social Media Influencers on Online Purchase Intention through the Mediating Role of Attitude towards Advertising and Brand (Case of Study: Followers of Leather Clothing Pages on Instagram) [Volume 11, Issue 4, 2021, Pages 157-176]
Influencer Characteristics Presenting a Model of Marketing Influencers in the Social Network: A Case Study of Fashion Industry [Volume 14, Issue 3, 2024, Pages 1-24]
Influencer Marketing Influencer Marketing: Identifying and Explaining the Psychological Effects of Social Media ‎Influencers on consumers (Case Study: Female Students of Mazandaran University)‎ [Volume 13, Issue 3, 2023, Pages 23-48]
Influencer Marketing Presenting a Model of Marketing Influencers in the Social Network: A Case Study of Fashion Industry [Volume 14, Issue 3, 2024, Pages 1-24]
Influencers Influencer Marketing: Identifying and Explaining the Psychological Effects of Social Media ‎Influencers on consumers (Case Study: Female Students of Mazandaran University)‎ [Volume 13, Issue 3, 2023, Pages 23-48]
Influencing Factors Developing and Evaluating a Conceptual Model of the Components Affecting the Quality of ‎Customer Relationships in Electronic Businesses [Volume 13, Issue 1, 2023, Pages 89-114]
Information adoption model The Effect of Information Quality and Source Credibility on Information Adoption in Online Communities [Volume 12, Issue 4, 2022, Pages 151-176]
Informational consumer conformity Studying Consumers Conformity in Virtual Networks between the Students of Shahid Chamran University of Ahwaz [Volume 3, Issue 1, 2013, Pages 49-62]
Information and Communication Technologies E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
Information security policy Proposing and Testing the Model of Aligning the Marketing Information Security Policy with Strategic Information Systems Plan (Case Study: Ferdowsi University of Mashhad) [Volume 5, Issue 4, 2015, Pages 73-98]
Information system The Causes of the Seller Performance in Outsourcing Information Systems [Volume 5, Special Issue, 2015, Pages 45-62]
Information technology Effect of information technology on value chain of Iranian Exemplary Exporter Manufacturer Companies [Volume 2, Issue 4, 2012, Pages 22-43]
Information technology E-recruitment in Iran [Volume 3, Special Issue, 2013, Pages 31-38]
Information technology Designing an Electronic Marketing Model for Medical Tourism of the Islamic Republic of Iran with the Proposal ‎Systems Approach [Volume 10, Issue 2, 2020, Pages 105-128]
Information technology Investigating the Effects of Information Technology Capability on the Competitiveness of Sports Stores with the Mediating Role of Social Innovation [Volume 12, Issue 3, 2022, Pages 111-132]
Information technology Identifying the Dimensions of Digital Marketing of Electronic Businesses of the Insurance ‎Industry in Iran [Volume 13, Issue 2, 2023, Pages 169-192]
Information Technology (IT) Optimizing the Usage of Information Technology in Supply Chain Management and Marketing of Aviation Products by AHP Approach [Volume 2, Issue 2, 2012, Pages 143-164]
Innovation-based Services Designing a Model for the Acceptance of Innovation-based Health Services with a Mixed-Method Exploratory ‎Approach [Volume 10, Issue 4, 2020, Pages 81-98]
Innovation Capacity Survey the Effect of Entrepreneurial Orientation on Business Performance with the Mediating Role of Innovation Capacity [Volume 5, Special Issue, 2015, Pages 133-146]
Innovation differentiation Strategic Orientation and Order of Market Entry of Food Firms [Volume 1, Issue 3, 2011, Pages 47-62]
Innovation in insurance The Effect of Three Ramifications Model (3C) on Innovation in The Insurance Companies [Volume 5, Special Issue, 2015, Pages 1-18]
Innovative Performance Investigating the Effect of Marketing Intelligence on the Competitiveness of Online Sports Stores ‎with the Mediating Role of Innovative Performance [Volume 10, Issue 3, 2020, Pages 57-80]
Instagram Factors affecting the hedonic values purchases through Instagram [Volume 6, Issue 2, 2016, Pages 18-1]
Instagram Investigating the Effect of Social Dependency on Customer Trust in Social Networks [Volume 9, Issue 4, 2019, Pages 55-76]
Instagram Deriving Hierarchical Value Map of Instagram Social Media Brand [Volume 10, Issue 4, 2020, Pages 1-16]
Instagram The Effects of Social Media Influencers on Online Purchase Intention through the Mediating Role of Attitude towards Advertising and Brand (Case of Study: Followers of Leather Clothing Pages on Instagram) [Volume 11, Issue 4, 2021, Pages 157-176]
Instagram Exploring Instagram User Motivations: An Analysis Using the Laddering Interview and ACV Technique [Volume 14, Issue 1, 2024, Pages 1-20]
Instagram Presenting a Model of Marketing Influencers in the Social Network: A Case Study of Fashion Industry [Volume 14, Issue 3, 2024, Pages 1-24]
Instagram Experimental Investigation of the Effect of Corporate Social Responsibility (CSR) Storytelling on Brand Loyalty in the Ecotourism Industry: The Mediating Role of Perceived Authenticity and Brand Trust [Volume 15, Issue 4, 2025, Pages 73-98]
Instagram Contests Feature Investigating the Effect of Instagram Contests Feature on User Engagement by Explaining ‎the Mediating Role of Users’ Emotions and Brand Awareness [Volume 13, Issue 1, 2023, Pages 177-196]
Instagram Marketing Identification and Explanation of Promotion Strategies in Social Media ‎(Case Study: Instagram)‎ [Volume 10, Issue 3, 2020, Pages 119-140]
In-store Experience The Role of Multisensory Environmental Stimuli in Enhancing Refah Chain Stores Customers in Store Experience [Volume 8, Issue 3, 2018, Pages 141-162]
Insurance Designing a Pattern which Describes Factors influencing Success of E-Insurance in Iranâs Insurance industry: An Integrated View to Technology Acceptance by Policy Holders and Insurersâ E-Readiness [Volume 4, Issue 2, 2014, Pages 77-94]
Insurance Prioritization governmental insurance company according to BSC procedure by AHP group technique [Volume 4, Issue 3, 2014, Pages 25-36]
Insurance E-recruitment in Iranian Bank and insurance industry [Volume 4, Special Issue, 2014, Pages 69-78]
Insurance Internal Marketing, a strategy to gain competitive advantage in insurance companies [Volume 5, Special Issue, 2015, Pages 15-28]
Insurance The roles of Charity marketing to attract customers in the insurance industry by explain the role of mediator variables according to customer profit and attention to the welfare of society [Volume 5, Special Issue, 2015, Pages 125-138]
Insurance The Comparative Study of Data Mining Clustering Algorithms to Measure Customer Value in Customer Relationship Management in the Insurance Industry [Volume 6, Issue 1, 2016, Pages 1-22]
Insurance Industry Identifying the Dimensions of Digital Marketing of Electronic Businesses of the Insurance ‎Industry in Iran [Volume 13, Issue 2, 2023, Pages 169-192]
Insurance Industry Future Research on Smart Marketing Based on the Internet of Things (Case Study: Iranian Social Security Organization) [Volume 15, Issue 1, 2025, Pages 181-214]
Insurtech Providing a Marketing Model Insurance Technology ‘Insurtech’ for Start-up Businesses in the Insurance Industry [Volume 12, Issue 1, 2022, Pages 197-216]
Integrated DEMATEL-ISM technique Designing a Multi-Level Construct for the Successful Implementation of Green Marketing in Food Companies [Volume 11, Issue 1, 2021, Pages 179-200]
Integrated Marketing Communications Explaining the Antecedent Role of Strategic Orientations in the Development of Integrated Marketing Communications and Brand Performance [Volume 8, Issue 4, 2018, Pages 131-148]
Integration Radio Frequency Identification (RFID): A Technology for Enhancing Computerized Maintenance System (CMMS) [Volume 3, Special Issue, 2013, Pages 13-20]
Intellectual capital Explaining the Mediating Role of Marketing Ambidexterity in the Relationship between Market Knowledge Development, Intellectual Capital, and Knowledge-based Firms’ Performance [Volume 11, Issue 4, 2021, Pages 107-126]
Intellectual capitals Designing and Describing the Model of Competitive Advantage based on Organizational Intelligence in Knowledge-Based Organizations [Volume 2, Issue 1, 2012, Pages 47-72]
Intelligence The Relationship Between the Excitement and Spiritual Intelligence in Students of Natanz Payam Noor University [Volume 5, Special Issue, 2015, Pages 123-132]
Intelligent transportation system Toward the Design of Rural Intelligent Public Transportation System Rural Public Transportation of Iran [Volume 3, Special Issue, 2013, Pages 51-58]
Intensity of Competition Strategic Pricing and its Effect on Company Performance [Volume 9, Issue 1, 2019, Pages 1-14]
Intention Purchase Online The Impact of Social Bundling on Consumers' Encouragement to Purchase Online Packages (The Case of Hamrah Avval Internet Packages) [Volume 9, Issue 1, 2019, Pages 145-162]
Intentions toward the senders Factors Affecting Consumers' Behavior in the face of Advertising Mail [Volume 6, Issue 0, 2016, Pages 91-112]
Intention to forward message Tendency to Message Delivery in Internet Viral Marketing [Volume 1, Issue 3, 2011, Pages 219-236]
Intention to online purchase, Transportation system Application of the theories of Self-Determination, Planned Behavior and Reasoned Action in online purchasing (A study at Royal Safar Iranian Company) [Volume 2, Issue 2, 2012, Pages 69-86]
Intention to Purchas Online Determinants of Intention to Purchase Online Airline Ticket [Volume 4, Issue 1, 2014, Pages 152-137]
Intention to Reuse the Augmented Reality App Intention to Reuse the Augmented Reality App Based on the Stimulus-Organism-Response ‎Framework and Gender Schema Theory in the Fashion Clothing Industry [Volume 13, Issue 2, 2023, Pages 43-64]
Intention to use SMS advertisements' adoption among Tehran mobile users [Volume 4, Issue 4, 2014, Pages 47-64]
Interfunctional Coordination Studying the Influence of Market Orientation on Job Attitude The Case of Commercial Banks in Bushehr [Volume 2, Issue 1, 2012, Pages 149-166]
Intergrate marketing communication The Assessment of the Effect of Intergrated Marketing Communication on Brand Equity; with the Role of Corporate Image and Brand Performance [Volume 6, Issue 0, 2016, Pages 33-54]
Intermodal Transport Designing a Model for development of dry port in Iran by Delphi, Gap analyze and Fuzzy Dematel [Volume 5, Issue 4, 2015, Pages 205-230]
Internal Branding Presenting a Model to Explain Employee Based Brand Equity in Commercial Insurance Companies of Yazd Province [Volume 3, Issue 1, 2013, Pages 1-16]
Internal Branding Mediator Role of Person-Organization Fit (Case Study: Major Buyers of Medicines in Tabriz) [Volume 6, Issue 0, 2016, Pages 145-156]
Internal Branding Designing and determinating mechanisms model, impacts ande output of internal branding (Case Study: Sadid industrial group) [Volume 6, Issue 2, 2016, Pages 152-133]
InternalFactors Keywords personalfactors,InternalFactors,Externalfactors,stimulus marketing(Mixed Marketing),berand, quality [Volume 3, Issue 2, 2013, Pages 223-238]
Internal marketing Analyzing the Influence of Internal Marketing on Organizational Performance in Travel Agencies of Tehran Using Structural Equation Modeling [Volume 2, Issue 1, 2012, Pages 111-128]
Internal marketing impact of interval marketing on market- oriented considering mediatory variables of organizational commitment and organizational citizenship behavior: case of Mellat bank of Tehran. [Volume 2, Issue 1, 2012, Pages 25-46]
Internal marketing Internal Marketing, a strategy to gain competitive advantage in insurance companies [Volume 5, Special Issue, 2015, Pages 15-28]
Internal marketing Studying the Influence of Citizen Behavior Influence from Internal Brand Management and Marketing [Volume 7, Issue 1, 2017, Pages 41-58]
Internal marketing Designing and Explaining the Internal Marketing Model of Iran Free Zones [Volume 8, Issue 2, 2018, Pages 181-198]
Internal Market Orientation The Role of Internal Market Orientation in Developing Entrepreneurial Orientation: the Case of Internet Service Providers (ISPs) in Tehran [Volume 8, Issue 1, 2018, Pages 97-116]
Internal reaction Introducing a Comprehensive Model of Service Brand Equity and Customer Buying Behavior - The Case of ANSAR Bank [Volume 1, Issue 3, 2011, Pages 63-78]
International marketing Evaluation and Analysis of the Strategies of Food Products Entry to Foreign Markets [Volume 1, Issue 3, 2011, Pages 193-218]
International marketing Design and Explanation Born Global Strategic Marketing Framework: Dimensions and Strategies, Mix and Consequences [Volume 13, Issue 4, 2023, Pages 51-68]
International marketing attractiveness evaluation Presenting and Describing the System Model for Evaluating International Market Attractiveness Using for Afghan Exporters [Volume 3, Issue 1, 2013, Pages 97-118]
International markets Identify and Rank the Factors Affecting the Development of the Export Business in International Markets [Volume 5, Special Issue, 2015, Pages 111-122]
International market selection Presenting and Describing the System Model for Evaluating International Market Attractiveness Using for Afghan Exporters [Volume 3, Issue 1, 2013, Pages 97-118]
International strategy Evaluation and Analysis of the Strategies of Food Products Entry to Foreign Markets [Volume 1, Issue 3, 2011, Pages 193-218]
International Trading Providing a Framework of Foreign Trade Consulting Capabilities [Volume 14, Issue 2, 2024, Pages 1-26]
Internet advertisements Investigating the Influence of Perceived Value on Users' Attitudes toward Internet Advertisements [Volume 1, Issue 3, 2011, Pages 79-98]
Internet advertising Selecting appropriate Internet advertising type in air transport services, Using a practical mode, Case Study: Iran Air Airlines (Homa) [Volume 2, Issue 3, 2012, Pages 69-86]
Internet Advertising Methods Identifying and Prioritizing Online Advertising Methods for Commercial Complexes Case Study of Arg Tehran Commercial Complex [Volume 9, Issue 4, 2019, Pages 77-96]
Internet customers Model of Improving Customer Loyalty in Electronic Stores [Volume 1, Issue 3, 2011, Pages 145-164]
Internet Marketing Determinants Factors and Outcomes of Internet Marketing Capabilities in the Banking Industry [Volume 9, Issue 3, 2019, Pages 19-42]
Internet of Things Future Research on Smart Marketing Based on the Internet of Things (Case Study: Iranian Social Security Organization) [Volume 15, Issue 1, 2025, Pages 181-214]
Internet Service Modeling Customer Loyalty by System Dynamics Methodology (Case Study: Internet Service Provider Company) [Volume 5, Issue 4, 2015, Pages 185-204]
Internet Service Providers The Role of Internal Market Orientation in Developing Entrepreneurial Orientation: the Case of Internet Service Providers (ISPs) in Tehran [Volume 8, Issue 1, 2018, Pages 97-116]
Internet Services Classifying WebQual Variables Based on Kano Model for Evaluating Customer Satisfaction of Internet Banking Service Quality [Volume 2, Issue 2, 2012, Pages 123-142]
Internet shopping Factors affecting the hedonic values purchases through Instagram [Volume 6, Issue 2, 2016, Pages 18-1]
Internet shopping intention Evaluating the effect factors of planning behavior on online shopping behaviour [Volume 4, Issue 4, 2014, Pages 101-112]
Internet Taxis The Effects of Service Failure and Brand Transgression on Customer Coping Strategies in Internet Taxis [Volume 12, Issue 1, 2022, Pages 177-196]
Interpretive Structural Modeling Investigating and Analyzing the Development Green Product in the Tile Industry in Yazd Province [Volume 8, Issue 3, 2018, Pages 59-78]
Interpretive Structural Modeling (ISM) Explaining a Conceptual Model of Artificial Intelligence Applications in Digital Marketing with an Emphasis on Enhancing Consumer Loyalty: A Mixed-Methods Approach [Volume 15, Issue 3, 2025, Pages 105-132]
Interpretive Structural Modeling (ISM) Developing a Conceptual Model for the Implementation of Industry 4.0 Technologies in the Supply Chain: A Grounded Theory Approach [Volume 15, Issue 3, 2025, Pages 133-160]
Interval Logic Determining Optimum Pattern of E-Banking Services Development with the Purpose of Increasing of Customers Satisfaction [Volume 5, Issue 2, 2015, Pages 185-198]
Interval Valued Fuzzy Uncertainty Laboratory Services Pricing by using Interval Valued Fuzzy Multi-criteria Decision-making [Volume 9, Issue 1, 2019, Pages 89-106]
Interval-valued Triangular Fuzzy Number Understanding Foregroung Factors in creating Dry Ports in Iran by Hybrid approach of GRA, MCDM and Interval-Valued Triangular Fuzzy Numbers [Volume 8, Issue 1, 2018, Pages 57-74]
Intervening Mediator, Moderator and Intervening Variables in Marketing Researchs: Conceptualization, Differences and Statistical Procedures and Tests [Volume 3, Issue 2, 2013, Pages 157-176]
Intra Industry Trade (IIT) ÙEffect of Market Structure on Intra Industry Trade in Iran and its Main Trading Partners [Volume 4, Issue 1, 2014, Pages 72-59]
Intrapreneurship Behavior The Investigation of Mediating Role of Market Orientation and Intrapreneurship Behavior in Relationship between Business Strategy and Organizational Performance [Volume 4, Issue 4, 2014, Pages 207-234]
Investment Attractiveness Modeling the Attractiveness of Investment in Iran Gas Industry from Place Branding Perspective (with Meta-synthesis and System Dynamics Approaches) [Volume 9, Issue 1, 2019, Pages 163-178]
Investment Intention An Application of the Diffusion of Innovation Theory in Financial Services Marketing (Case Study: The Stock Exchange) [Volume 7, Issue 3, 2017, Pages 77-86]
Involvement The Influence external signals on perceived quality and purchase intention products of high involvement (case study: Laptop) [Volume 4, Issue 2, 2014, Pages 209-226]
Involvement Effects of Personnel Clothing on Customers’ Expectations of Service Quality and Purchase Intention: The Moderating Effect of Mental Involvement and Gender (Case Study: Melat Bank) [Volume 11, Issue 2, 2021, Pages 133-150]
Iran Effect of information technology on value chain of Iranian Exemplary Exporter Manufacturer Companies [Volume 2, Issue 4, 2012, Pages 22-43]
Iran Designing Knowledge Applying & Creating Organizational Culture Model (Case study: Automobile Industry) [Volume 4, Issue 3, 2014, Pages 173-190]
Iran E-recruitment in Iran [Volume 3, Special Issue, 2013, Pages 31-38]
Iran Perceived Image of a Country and Its Influence on Tourist's Intention [Volume 4, Issue 3, 2014, Pages 133-148]
Iran Explanation and evaluation of the status of e-commerce websites in National Iranian Gas Company using structural equation modeling [Volume 5, Issue 2, 2015, Pages 199-210]
Iran Presenting a Model of the Success Factors of Cause-Related Marketing in Iran [Volume 11, Issue 4, 2021, Pages 177-190]
Iran Banking Industry Designing the Business Re-Engineering Model in Iranian Banking Industry with the Emphasis on Customer ‎Orientation: An Exploratory Mixed-method Research [Volume 10, Issue 1, 2020, Pages 17-38]
Iran carpet market Evaluating Effectiveness of Internet-Based Advertising in Iranian Carpet Market [Volume 5, Issue 1, 2015, Pages 43-58]
Irancell Company Effects of marketing tactics relationship on customer loyalty from the perspective of Irancell customers [Volume 2, Issue 4, 2012, Pages 44-62]
Iranian Consumers.‎ Investigating the Mental Image of Halal Brand Consumers using Neural Network Analysis Technique [Volume 9, Issue 3, 2019, Pages 61-78]
Iranian Food Industry Developing a Model for Formulating Sustainable Marketing Strategies in the Iranian Food Industry (Case Study: Protein Product Manufacturers) [Volume 15, Issue 3, 2025, Pages 77-104]
Iranian Textiles Industries The effect of Advertising on the Profitability of Iranian Textiles [Volume 4, Issue 2, 2014, Pages 155-172]
Iranian Working and non Investigating And Comparing âConsumer Decision Making Stylesâ Among Working and Non-Working Females [Volume 3, Issue 2, 2013, Pages 1-24]
Iranian Working and non-working females Investigating And Comparing âConsumer Decision Making Stylesâ Among Working and Non-Working Females [Volume 3, Issue 2, 2013, Pages 1-24]
Iran mercantile exchange market Sales Forecasting Using the Meta-learning Method (Case study: Aluminum Sales in Iran’s Mercantile Exchange Market) [Volume 13, Issue 3, 2023, Pages 113-132]
IRC group Selection of an Optimal Benchmarking Pattern in consideration of the Performance of Marketing Research Projects (Case Study: IRC Group) [Volume 6, Issue 0, 2016, Pages 19-32]
Irritation The Impact of Cognitive and Affective Factors on Attitude and Acceptance of Mobile Advertising [Volume 7, Issue 2, 2017, Pages 167-192]
Isfahan Impact of Strategic Orientation on Business Performance through Marketing Capabilities (Case of Study: Mehr Eghtesad Bank Branches in Isfahan) [Volume 8, Issue 2, 2018, Pages 87-104]
Isfahan marketing in library [Volume 9, Issue 1, 2019, Pages 53-68]
Islamic Republic of Afghanistan Presenting and Describing the System Model for Evaluating International Market Attractiveness Using for Afghan Exporters [Volume 3, Issue 1, 2013, Pages 97-118]
Islamic Republic of Iran Pathology of Iran tourism Brand [Volume 3, Issue 1, 2013, Pages 63-80]
IT infrastructure Effect of information technology on value chain of Iranian Exemplary Exporter Manufacturer Companies [Volume 2, Issue 4, 2012, Pages 22-43]
ITS Evaluation of E-Trust Building Structures Interact With Transportation [Volume 4, Special Issue, 2014, Pages 45-54]
IT Security Designing a Model for the Impact of Customer Knowledge on the Corporation Performance using the ‎Grounded Theory Approach [Volume 10, Issue 2, 2020, Pages 63-84]

J

Jame Mosque of Isfahan Importance- Performance Analysis of Irans Historical Sites' Features from Foreign Tourists View Point ( Case Study Ali Qapu And Jame Mosque of Isfahan) [Volume 4, Issue 4, 2014, Pages 85-104]
Job Attitude Studying the Influence of Market Orientation on Job Attitude The Case of Commercial Banks in Bushehr [Volume 2, Issue 1, 2012, Pages 149-166]
Job satisfaction Investigating the mediating role of job satisfaction in the effects of internal brand management and career anchors on intention to stay [Volume 6, Issue 4, 2016, Pages 67-88]
Job satisfaction The Impact of Networking on Sales Performance: A Study of the Mediating Role of Creativity and Job Satisfaction (Case Study: Kosar Insurance Agency, Mashhad) [Volume 13, Issue 1, 2023, Pages 1-16]
Justice Explaining the effect of justice and empathy on the forgiving behavior of the consumer: Investigating the moderating role of the relationship with the seller [Volume 11, Issue 3, 2021, Pages 128-111]

K

K Market Segmentation from the consumer's perspective using ANN and identification of their key characteristics based on the Taguchi technique (A case study in a shampoo industry) [Volume 4, Issue 4, 2014, Pages 125-142]
Kaleh Company Prioritizing Effective Factors on Kaleh Company Customer Loyalty [Volume 5, Issue 1, 2015, Pages 219-234]
Kalleh Company Explaining the Structural Relationship Model between Social Network Marketing and Customers’ Behavior towards Brand Promotion in the Dairy Industry (Case Study: Kalleh Company at Social Networks) [Volume 11, Issue 2, 2021, Pages 224-199]
Kendall model Review and identify customers' purchase decision making styles in chain stores [Volume 4, Issue 2, 2014, Pages 141-154]
Key Process Areas (KPAs) Assessment of the Status of Maturity Models Presented in the Field of Intelligence and Business Analysis: A Systematic Review of Research Literature [Volume 11, Issue 4, 2021, Pages 85-106]
Keywords Keywords personalfactors,InternalFactors,Externalfactors,stimulus marketing(Mixed Marketing),berand, quality [Volume 3, Issue 2, 2013, Pages 223-238]
Keywords: Competitiveness Categorizing the Driving Affecting Factors on Iranâs Carpet Industry competitiveness by Fuzzy Topsis Technique [Volume 1, Issue 1, 2011, Pages 127-154]
Keywords Co-occurrence Investigation of Customer experience research evolution: Using bibliometric analysis and visualization [Volume 11, Issue 3, 2021, Pages 92-67]
Keywords: Critical success factors Investigating and Categorizing Effective Factors and Components on New Product Development Process (Studying SMEs Managersâ Perspective in Food and Beverage Industries of Fars Province) [Volume 1, Issue 1, 2011, Pages 101-126]
Keywords: Customer Structured model Consumer-based Brand Equity based on Promotional-mix elements(Case Study: Food Active Industries of Tehran) [Volume 4, Issue 2, 2014, Pages 23-40]
Keywords: Customer-based brand equity Structured model Consumer-based Brand Equity based on Promotional-mix elements(Case Study: Food Active Industries of Tehran) [Volume 4, Issue 2, 2014, Pages 23-40]
Key words: customer-brand identification Examining The influence of customer-brand identification on loyalty by the intermediary role of service quality, perceived value and brand trust in Homa hotel of Mashhad [Volume 6, Issue 2, 2016, Pages 92-75]
Keywords: E-advertising Evaluating Effectiveness of Internet-Based Advertising in Iranian Carpet Market [Volume 5, Issue 1, 2015, Pages 43-58]
Key words: E-commerce DESIGNING A DEVELOPED MODEL FOR EFFECTIVNESS OF E-CULTURE FACTOR IN MARKET REGULATION AND PRICING GOODS AND SERVICES [Volume 6, Issue 3, 2016, Pages 53-66]
Key words: Export performance Companies Export Function: Identifying the Effects of Perceived Competitive Advantages, Adapting Marketing Tactics and Exporting Experience on Export Function [Volume 1, Issue 1, 2011, Pages 155-180]
Keywords: Gray market Investigating the Effect of Risk, Value, and Price Consciousness on Willingness to Purchase Gray Market Goods in Kerman Province [Volume 1, Issue 1, 2011, Pages 1-22]
Key words: Marketing intelligence Investigating the effect of Individual Characteristics on Marketing Intelligence in Organization (Case Study: Tehran Scientific Centers and Manufacturing Companies) [Volume 1, Issue 1, 2011, Pages 71-100]
Keywords: Marketing mix The effects of marketing mix elements on Brand equity [Volume 2, Issue 3, 2012, Pages 155-172]
Keywords: Purchase behavior Designing a model for factors affecting the process of capital Assests purchase [Volume 3, Issue 3, 2013, Pages 95-106]
Keywords: Radio Frequency Identification The Factors Influencing the Development of Radio Frequency Identification Technology in E-Supply Chain Management (Case study: Iran Khodro Industrial Group (IKCO)) [Volume 1, Issue 1, 2011, Pages 41-70]
Key words: SMS advertising Investigating the Impact of Demographic Characteristics on Encouraging Public Donations via SMS Advertising [Volume 1, Issue 1, 2011, Pages 23-40]
Key words: SMS advertising- Public donations- Demographic characteristics Investigating the Impact of Demographic Characteristics on Encouraging Public Donations via SMS Advertising [Volume 1, Issue 1, 2011, Pages 23-40]
Keywords: social shopping for fashion Investigation of social shopping for fashion in apparel market of Tehran [Volume 4, Issue 2, 2014, Pages 173-190]
Keywords: verbal advertising The effect of the aspects of word of mouth advertising on studentsâ purchase preference with concentration on adjusting role of modernism of consumer (Case Study: Mobile phone productions of SONY firm) [Volume 4, Issue 4, 2014, Pages 21-42]
Keywords: Virtual bank Analyzing Factors Influencing Virtual Bank Acceptance as New Generation of e-Banking [Volume 3, Issue 3, 2013, Pages 1-20]
K-means approach Market Segmentation from the consumer's perspective using ANN and identification of their key characteristics based on the Taguchi technique (A case study in a shampoo industry) [Volume 4, Issue 4, 2014, Pages 125-142]
Knowledge Applying &amp Designing Knowledge Applying & Creating Organizational Culture Model (Case study: Automobile Industry) [Volume 4, Issue 3, 2014, Pages 173-190]
Knowledge-Based Companies Designing a Commercialization Model for Knowledge-based Products Commercialization in Information and Communication Technology industry [Volume 8, Issue 2, 2018, Pages 23-38]
Knowledge-Based Companies Designing an Export Development Model for Nano Products of Knowledge-based Companies Working in the Field of Construction Using a Qualitative Meta-Synthesis Approach [Volume 12, Issue 3, 2022, Pages 201-232]
Knowledge-Based Cooperative Companies Proposing a Value Co-Creation Model with a Reverse B2B Marketing Approach in Knowledge-Based Cooperative Companies in Isfahan Province [Volume 14, Issue 4, 2024, Pages 183-216]
Knowledge-based organizations (KBOs) Designing and Describing the Model of Competitive Advantage based on Organizational Intelligence in Knowledge-Based Organizations [Volume 2, Issue 1, 2012, Pages 47-72]
Knowledge chain the effect of external knowledge on brand equity [Volume 4, Issue 2, 2014, Pages 1-22]
Knowledge communities Designing and Describing the Model of Competitive Advantage based on Organizational Intelligence in Knowledge-Based Organizations [Volume 2, Issue 1, 2012, Pages 47-72]
Knowledge enterprise Identification and Prioritization Commercialization Policy for Knowledge Enterprise at Science and Technology Parks [(Articles in Press)]
Knowledge management Designing Knowledge Applying & Creating Organizational Culture Model (Case study: Automobile Industry) [Volume 4, Issue 3, 2014, Pages 173-190]
Knowledge management Survey the relationship between effectivness of process of knowledge management with organizational entrepreneurship of public Servant In Golestan Province [Volume 4, Issue 3, 2014, Pages 211-230]
Knowledge management Identification and Ranking of Factors affecting the implementation of Knowledge Management based on TOPSIS Technique [Volume 5, Special Issue, 2015, Pages 163-174]
Knowledge management Investigating Customer Knowledge Sharing in Online Brand Communities with a Meta-synthesis Approach [Volume 12, Issue 4, 2022, Pages 195-226]
Kosar Insurance The Impact of Networking on Sales Performance: A Study of the Mediating Role of Creativity and Job Satisfaction (Case Study: Kosar Insurance Agency, Mashhad) [Volume 13, Issue 1, 2023, Pages 1-16]

L

Label Location Enhancing the Effect of Location of Carbon Footprint Labels on Environmentally Friendly Product Packages on Consumers' Visual Attention [Volume 13, Issue 4, 2023, Pages 97-114]
Laddering interview Comparing the Mental Maps of Online and Offline Clothing Buyers Using Zaltman Metaphor Elicitation Technique [Volume 14, Issue 4, 2024, Pages 1-30]
Laddering technique Notebook Positioning With Perceptual Map and Laddering Method [Volume 2, Issue 3, 2012, Pages 121-134]
Laddering technique Deriving Hierarchical Value Map of Instagram Social Media Brand [Volume 10, Issue 4, 2020, Pages 1-16]
Ladder Interview Exploring Instagram User Motivations: An Analysis Using the Laddering Interview and ACV Technique [Volume 14, Issue 1, 2024, Pages 1-20]
Landmark Devising a Branding Model for Multi-Purpose Mega Projects Localization for Iran: Implementing and Testing in a Multi-Purpose Project [Volume 2, Issue 2, 2012, Pages 1-20]
Latency Optimal Harmonization of Out-Network Traffic Control Regulations in Social Networks [Volume 4, Special Issue, 2014, Pages 143-158]
Learning about client The Causes of the Seller Performance in Outsourcing Information Systems [Volume 5, Special Issue, 2015, Pages 45-62]
Learning Agility The Role of Learning Agility in the Relationship between Service Experience and Value Co-Creation in Consumers with the Moderating Role of Cognitive Engagement [Volume 14, Issue 3, 2024, Pages 77-96]
Legal Regulation Conceptual Dimensions of AI-Washing in Marketing Claims: Antecedents, Consequences, and Strategies to Address Misleading Practices in a Competitive Environment [Volume 16, Issue 1, 2026, Pages 1-38]
Lexicon Analysis Tool Fuzzy Logic-Based Unsupervised Sentiment Analysis and Opinion Mining: Applications in Market Research [Volume 14, Issue 1, 2024, Pages 127-146]
Library Products and Services marketing in library [Volume 9, Issue 1, 2019, Pages 53-68]
Lifestyle Athletes Branding: Identifying and Investigating Athletes Brand Image from the Fanâs Viewpoint (Case Study: Ali Daei Brand) [Volume 6, Issue 0, 2016, Pages 127-144]
LinkedIn Optimal Harmonization of Out-Network Traffic Control Regulations in Social Networks [Volume 4, Special Issue, 2014, Pages 143-158]
Lived Experience Phenomenological Study of Shopping Mall Atmosphere and Customer Shopping Behavior [Volume 10, Issue 4, 2020, Pages 99-126]
Lived Experience The "Phenomenon of Online Store Browsing (Webrooming)" as Experienced by Generation Y Consumers [Volume 14, Issue 1, 2024, Pages 21-44]
Local Marketing An Assessment Model of Local marketing in Mellat Bank Branches [Volume 7, Issue 2, 2017, Pages 79-92]
Logistics Ranking Barriers to Green Supply Chain Management Using DIMATEL [Volume 5, Issue 2, 2015, Pages 1-14]
Lorestan Province Investigating the Feasibility of Forming E-marketing Cooperatives in Lorestan Province [Volume 12, Issue 1, 2022, Pages 151-176]
Lorestan Province Industrial Products Identification and Explanation of Effective Propellers in the Commercial Branding of Industrial Products in ‎Lorestan Province [Volume 9, Issue 3, 2019, Pages 101-120]
Loyalty Introducing a Comprehensive Model of Service Brand Equity and Customer Buying Behavior - The Case of ANSAR Bank [Volume 1, Issue 3, 2011, Pages 63-78]
Loyalty Model of Improving Customer Loyalty in Electronic Stores [Volume 1, Issue 3, 2011, Pages 145-164]
Loyalty Review and Identification of Critical Success Factors in Adoption of Mobile Banking by Customers [Volume 1, Issue 3, 2011, Pages 99-108]
Loyalty Effect of green marketing mix elements on customers loyalty to brand Naghsh e Jahan Sugar co. [Volume 4, Issue 2, 2014, Pages 111-124]
Loyalty A Model of E-Loyalty and Word-Of-Mouth based on e-trust in E-banking services (Case Study: Mellat Bank) [Volume 4, Special Issue, 2014, Pages 101-114]
Loyalty The examining of the direct and indirect effects of relational marketing elements on the athletes loyalty to Sports Club [Volume 4, Issue 3, 2014, Pages 149-160]
Loyalty Investigation antecedents and consequences of price fairness based on attritional theory. [Volume 5, Issue 2, 2015, Pages 109-126]
Loyalty The the presentation of the model and primary index for identification and measuring the effective factors on customer satisfaction and loyalty in the automobile industry [Volume 3, Issue 4, 2013, Pages 155-168]
Loyalty Clustering Customers Loyalty in the Mellat Bank Customers' Club, Based on Demographic Information Using Data Mining Method [Volume 6, Issue 1, 2016, Pages 39-58]
Loyalty the effect of Cognitiv and emotional factors on the loyalty tourist of the destinationtourist [Volume 6, Issue 2, 2016, Pages 54-37]
Loyalty Examining The influence of customer-brand identification on loyalty by the intermediary role of service quality, perceived value and brand trust in Homa hotel of Mashhad [Volume 6, Issue 2, 2016, Pages 92-75]
Loyalty Studying the Mediator Role of Religious Orientation on the Customer Loyalty Model [Volume 7, Issue 1, 2017, Pages 115-130]
Loyalty Antecedents and Consequences of Implementing Electronic Customer Relationship Management in Small and ‎Medium Enterprises [Volume 10, Issue 1, 2020, Pages 129-146]
Loyalty Antecedents and Consequences of Implementing Electronic Customer Relationship Management in Small and ‎Medium Enterprises [Volume 10, Issue 1, 2020, Pages 105-128]
Loyalty Designing a Model of Customer Loyalty for Chain Stores [Volume 10, Issue 2, 2020, Pages 153-174]
Loyalty Investigating the Effect of Various Price Discounts on Customers’ Purchase Intention and Loyalty with the Mediating Role of Perceived Deception (Case Study: Customers of Hedonic and Utilitarian Goods in Tehran City) [Volume 12, Issue 4, 2022, Pages 29-50]
Loyalty model Antecedents and Outcomes of Search Engines Loyalty: Designing a model of Iranian Users Loyalty [Volume 3, Issue 2, 2013, Pages 25-46]
Loyalty Model.‎ Designing a Model of Customer Loyalty for Chain Stores [Volume 10, Issue 2, 2020, Pages 153-174]
LRFM model Customer clustering for appointing rebating strategies, case study: Kadbano Co. [Volume 3, Issue 3, 2013, Pages 135-150]
Luxury Brand Analyzing factors Affecting Consumers’ Attitude & Intention to Purchase Counterfeit products of luxury Brands In clothing Industry [Volume 2, Issue 3, 2012, Pages 1-34]
Luxury Brand Investigating the Effect of Levels of Advertisement Metacognitive Difficulty on Individuals’ ‎Involvement‏ ‏from Persistence Dimension‎ [Volume 9, Issue 4, 2019, Pages 15-32]

M

Machine carpet Network Analysis of Strategic Marketing Actions and Quality Function Deployment [Volume 1, Issue 3, 2011, Pages 165-192]
Machine Learning Marketing Research in the Fourth Industrial Revolution, Using “Big Data” Analytics and “Machine Learning” to Provide Value to the Customer [Volume 10, Issue 4, 2020, Pages 37-54]
Machine Learning Customer Churn Analysis Based on the Data-mining Approach: Hybrid Algorithm ‎Incorporates Decision Tree and Bayesian Network [Volume 13, Issue 2, 2023, Pages 1-22]
Machine Learning Sales Forecasting Using the Meta-learning Method (Case study: Aluminum Sales in Iran’s Mercantile Exchange Market) [Volume 13, Issue 3, 2023, Pages 113-132]
Machine Learning (ML) Evaluating the Effectiveness of Social Marketing Campaigns in Sustainable Tourism: A Machine Learning-Based Approach [Volume 15, Issue 4, 2025, Pages 99-124]
Macro Environmental Features Determinants Factors and Outcomes of Internet Marketing Capabilities in the Banking Industry [Volume 9, Issue 3, 2019, Pages 19-42]
Malaysia Elements affect online repurchase intentions of Malaysiaâs online shoppers [Volume 4, Special Issue, 2014, Pages 133-142]
Male and Female School of Mobtaker Novin The Impact of Arts Education in the Development of Creativity, Innovation and Promotion of Entrepreneurial Skills in Preschool Children [Volume 5, Special Issue, 2015, Pages 79-92]
Mall The Impact of Visual Aspects of Outdoor Advertising on Consumer Brand Awareness, Brand Preference and Brand Loyalty (Case Study: Palladium Mall) [Volume 6, Issue 4, 2016, Pages 1-24]
Mall Atmospheric Phenomenological Study of Shopping Mall Atmosphere and Customer Shopping Behavior [Volume 10, Issue 4, 2020, Pages 99-126]
Managerial competence Designing a Competency Model for Fourth Generation Marketing Managers (Case Study: Tourism Industry) [(Articles in Press)]
Managers’ Political Ties Market Orientation and the New Product Performance: Investigating the Moderating Role of ‎Managerial Social Ties and the Customer’s Implicit Need [Volume 9, Issue 4, 2019, Pages 97-114]
Manufacturing firms Development of a Structural Equation Model for the Impact of Marketing Strategies Alignment on Financial Performance (Case Study: Active Manufacturing Firms in the Industrial Estates of Ahvaz City) [Volume 7, Issue 1, 2017, Pages 23-40]
Market Investigating the Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics [Volume 5, Issue 4, 2015, Pages 53-72]
Market acuity Desisgning customer agility model based on dynamic capabilities: Effect of IT Competence, Entrepreneurial Alertness And Market Acuity [Volume 2, Issue 1, 2012, Pages 1-24]
Market Concentration ÙEffect of Market Structure on Intra Industry Trade in Iran and its Main Trading Partners [Volume 4, Issue 1, 2014, Pages 72-59]
Market Control Achievement based on Brand Performance and Market Control; Investigating the Mediating Role of Brand Management Capability [Volume 9, Issue 2, 2019, Pages 219-236]
Market exploitation activities The effect of market exploitation and exploration on market performance [Volume 6, Issue 4, 2016, Pages 107-124]
Market exploration activities The effect of market exploitation and exploration on market performance [Volume 6, Issue 4, 2016, Pages 107-124]
Marketing Optimizing the Usage of Information Technology in Supply Chain Management and Marketing of Aviation Products by AHP Approach [Volume 2, Issue 2, 2012, Pages 143-164]
Marketing Using Marketing Capability Maturity Model to Measure Marketing Processes at Iran Transfo Corporation [Volume 1, Issue 2, 2011, Pages 41-60]
Marketing The Effects of Marketing Mix Elements on Brand Equity in the educational institiution [Volume 3, Issue 3, 2013, Pages 59-74]
Marketing Identify factors affecting people's attitudes to advertising (Case study: Persian Gulf University, Bushehr) [Volume 5, Issue 3, 2015, Pages 69-86]
Marketing Factors affecting the image inferred from tourism destinations of Islamic Republic of Iran in the international arena [Volume 5, Special Issue, 2015, Pages 31-44]
Marketing Brand Positioning of Five-Star Hotels for Travel Agents [Volume 6, Issue 2, 2016, Pages 222-203]
Marketing International Marketing Ecosystem [Volume 9, Issue 4, 2019, Pages 1-14]
Marketing marketing in library [Volume 9, Issue 1, 2019, Pages 53-68]
Marketing Presenting a Theoretical Marketing Mix Model for the Development of Iranian Tourism Industry Via Mixed Research Method [Volume 10, Issue 1, 2020, Pages 1-16]
Marketing Assessing the Brand Positioning of Cosmetic Products from the Consumers’ Perspective by Using the Perceptual Map Technique [Volume 10, Issue 4, 2020, Pages 151-172]
Marketing Providing a Framework for Using Seeding in Marketing: A Meta-Synthesis Approach [Volume 11, Issue 2, 2021, Pages 69-90]
Marketing Identifying and Measuring the Ethical Marketing components in the Iranian selected industries (Food and Cosmetic industries) [Volume 11, Issue 4, 2021, Pages 35-62]
Marketing Presenting a Model of the Success Factors of Cause-Related Marketing in Iran [Volume 11, Issue 4, 2021, Pages 177-190]
Marketing Providing a Marketing Model Insurance Technology ‘Insurtech’ for Start-up Businesses in the Insurance Industry [Volume 12, Issue 1, 2022, Pages 197-216]
Marketing Investigating the Effects of Information Technology Capability on the Competitiveness of Sports Stores with the Mediating Role of Social Innovation [Volume 12, Issue 3, 2022, Pages 111-132]
Marketing Providing a Framework to Implement Gamification for Sales Effectiveness in the Education and Consulting Business Industry [Volume 14, Issue 4, 2024, Pages 65-92]
Marketing Behavioral Antecedents and Inhibitors of Free Riding in Freemium Marketing: An Analysis of User Experiences and Implications [Volume 14, Issue 4, 2024, Pages 93-118]
Marketing Identifying and Ranking the Components of Benevolent Marketing with a Focus on Ethical Principles and Social Responsibility [Volume 15, Issue 1, 2025, Pages 55-86]
Marketing Evaluation Factors Affecting Sustainable Marketing Using Mixed Methods of Multi-Criteria Decision-Making [Volume 15, Issue 2, 2025, Pages 125-150]
Marketing Opportunities, Challenges, and Requirements of Marketing in the Metaverse World [(Articles in Press)]
Marketing Designing a Response Model to Marketing Rumors on Social Media Networks (Case Study: Rumors in the Food Industry on Social Media) [(Articles in Press)]
Marketing 4.0 Analyzing the Global Trend of Marketing 4.0 Researches: A Mixed-methods Approach [Volume 12, Issue 2, 2022, Pages 161-188]
Marketing activities Investigating the Effects of Anomie Feeling on Defeat Feeling Considering the Role of Consumer Disillusionment with Marketing Activities [Volume 12, Issue 2, 2022, Pages 145-160]
Marketing activities Introducing a New Banking Product Development Model based on Seed Marketing [Volume 12, Issue 3, 2022, Pages 35-70]
Marketing ambidexterity Explaining the Mediating Role of Marketing Ambidexterity in the Relationship between Market Knowledge Development, Intellectual Capital, and Knowledge-based Firms’ Performance [Volume 11, Issue 4, 2021, Pages 107-126]
Marketing Capabilities Impact of Strategic Orientation on Business Performance through Marketing Capabilities (Case of Study: Mehr Eghtesad Bank Branches in Isfahan) [Volume 8, Issue 2, 2018, Pages 87-104]
Marketingcapability Investigating the Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics [Volume 5, Issue 4, 2015, Pages 53-72]
Marketing Capability Maturity Model Using Marketing Capability Maturity Model to Measure Marketing Processes at Iran Transfo Corporation [Volume 1, Issue 2, 2011, Pages 41-60]
Marketing Dashboard Investigating the Effect of Marketing Dashboard Development on Organizational Competitiveness by Explaining the Mediating Role of Marketing Memory and Competitive Intelligence [Volume 12, Issue 1, 2022, Pages 43-68]
Marketing differentiation Strategic Orientation and Order of Market Entry of Food Firms [Volume 1, Issue 3, 2011, Pages 47-62]
Marketing Dimensions marketing in library [Volume 9, Issue 1, 2019, Pages 53-68]
Marketing Excellence Re-examining the Concept of Destination Market Knowledge Competence for Achieving Competitive Advantage in the Export Marketing of Iranian Dried Fruits [Volume 15, Issue 4, 2025, Pages 125-152]
Marketing information Proposing and Testing the Model of Aligning the Marketing Information Security Policy with Strategic Information Systems Plan (Case Study: Ferdowsi University of Mashhad) [Volume 5, Issue 4, 2015, Pages 73-98]
Marketing intelligence Investigating the impact of marketing intelligence on competitive advantage in SMEs [Volume 4, Issue 4, 2014, Pages 25-46]
Marketing intelligence Designing an Interactive Model for Marketing Intelligence and Effectiveness of the Insurance Industry Performance using Fuzzy AHP Techniques Case Study: Pasargad Insurance [Volume 9, Issue 2, 2019, Pages 149-168]
Marketing intelligence Investigating the Effect of Marketing Intelligence on the Competitiveness of Online Sports Stores ‎with the Mediating Role of Innovative Performance [Volume 10, Issue 3, 2020, Pages 57-80]
Marketing Management Study the Effect of Managers Attitudes on Marketing Strategies and their Related to the Marketing Performance Metrics in Industrial Companies [Volume 2, Issue 4, 2012, Pages 82-104]
Marketing Management Sales Forecasting Using the Meta-learning Method (Case study: Aluminum Sales in Iran’s Mercantile Exchange Market) [Volume 13, Issue 3, 2023, Pages 113-132]
Marketing Management Examining the Impact of Artificial Intelligence on Customer Satisfaction in Consumer Goods Purchases [Volume 15, Issue 1, 2025, Pages 87-120]
Marketing Memory Investigating the Effect of Marketing Dashboard Development on Organizational Competitiveness by Explaining the Mediating Role of Marketing Memory and Competitive Intelligence [Volume 12, Issue 1, 2022, Pages 43-68]
Marketing mix Analyzing the Influence of Customers’ Perception of Marketing Mix on Brand Equity: The Case of Razavi Nutritive Products [Volume 1, Issue 2, 2011, Pages 93-104]
Marketing mix The effect of marketing-mix efforts and corporate image on brand equity in the IT software sector [Volume 2, Issue 4, 2012, Pages 182-195]
Marketing mix The Effects of Marketing Mix Elements on Brand Equity in the educational institiution [Volume 3, Issue 3, 2013, Pages 59-74]
Marketing mix Effect of green marketing mix elements on customers loyalty to brand Naghsh e Jahan Sugar co. [Volume 4, Issue 2, 2014, Pages 111-124]
Marketing mix An Investigation of the Impact of Marketing Mix Elements on Consumer Behaviour through the Role of Brand Equity [Volume 6, Issue 0, 2016, Pages 75-90]
Marketing mix Conceptual model of Entrepreneurial marketing mix in creative art based businesses [Volume 6, Issue 3, 2016, Pages 37-52]
Marketing mix Presenting a Theoretical Marketing Mix Model for the Development of Iranian Tourism Industry Via Mixed Research Method [Volume 10, Issue 1, 2020, Pages 1-16]
Marketing mix An Analysis on Green consumers Behavior in Selected Restaurants in Tehran City [Volume 11, Issue 3, 2021, Pages 243-211]
Marketing mix Identifying Dimensions of Marketing Flexibility and Factors Affecting it in Life Insurance [Volume 13, Issue 3, 2023, Pages 89-112]
Marketing Mix Efforts The Investigation of Model of Consumers Responses to Brand Equity Based on Marketing Mix Efforts, Corporate Image and Brand Equity Relation (case stady : Butane Campany) [Volume 4, Issue 1, 2014, Pages 42-21]
Marketing Mix Failure Iranian Products Brand Hate: Testing an Indigenous Conceptual Pattern of Causes and Consequences of Brand Hate [Volume 11, Issue 1, 2021, Pages 45-62]
Marketing of Modern Agricultural Technologies Grounded Theory Model for Marketing Modern Agricultural Technologies with Emphasis on Rice Production in Mazandaran Province [Volume 15, Issue 4, 2025, Pages 181-208]
Marketing Performance Metrics Study the Effect of Managers Attitudes on Marketing Strategies and their Related to the Marketing Performance Metrics in Industrial Companies [Volume 2, Issue 4, 2012, Pages 82-104]
Marketing Power Investigating Business Performance in Power Asymmetry Considering the Role of Marketing and Porter Strategies [Volume 7, Issue 2, 2017, Pages 153-166]
Marketing Processes Using Marketing Capability Maturity Model to Measure Marketing Processes at Iran Transfo Corporation [Volume 1, Issue 2, 2011, Pages 41-60]
Marketing research Selection of an Optimal Benchmarking Pattern in consideration of the Performance of Marketing Research Projects (Case Study: IRC Group) [Volume 6, Issue 0, 2016, Pages 19-32]
Marketing research Marketing Research in the Fourth Industrial Revolution, Using “Big Data” Analytics and “Machine Learning” to Provide Value to the Customer [Volume 10, Issue 4, 2020, Pages 37-54]
Marketing Stimuli The Role of Pricing and Model Presence Stimuli on Purchasing Decision of Women’s Clothing Customers in Online Retailers [Volume 9, Issue 3, 2019, Pages 143-158]
Marketing Strategies Study the Effect of Managers Attitudes on Marketing Strategies and their Related to the Marketing Performance Metrics in Industrial Companies [Volume 2, Issue 4, 2012, Pages 82-104]
Marketing Strategies Social Media-Based Marketing Strategies in Active Small Businesses in the Field of Tourism [Volume 11, Issue 1, 2021, Pages 201-216]
Marketing strategies alignment Development of a Structural Equation Model for the Impact of Marketing Strategies Alignment on Financial Performance (Case Study: Active Manufacturing Firms in the Industrial Estates of Ahvaz City) [Volume 7, Issue 1, 2017, Pages 23-40]
Marketing Strategy Identification and prioritization of the effective factors on the choice of optimal marketing strategy in recession situations using fuzzy and Group Analytic Hierarchy Process [Volume 4, Issue 4, 2014, Pages 259-274]
Marketing Strategy The Factors Influencing Costumer E-Prticipation in Crowdsourcing and Improving- Company's Performance (Case Study: Marketing Mangers of Isfahan City) [Volume 7, Issue 2, 2017, Pages 115-134]
Marketing Strategy The Application of HRM Policies for Marketing Managers: Emphasis on Marketing Strategies and Organization Performance in SMEs [Volume 11, Issue 3, 2021, Pages 146-129]
Marketing Strategy Identifying Dimensions of Marketing Flexibility and Factors Affecting it in Life Insurance [Volume 13, Issue 3, 2023, Pages 89-112]
Marketing System Grounded Theory Model for Marketing Modern Agricultural Technologies with Emphasis on Rice Production in Mazandaran Province [Volume 15, Issue 4, 2025, Pages 181-208]
Market knowledge development Explaining the Mediating Role of Marketing Ambidexterity in the Relationship between Market Knowledge Development, Intellectual Capital, and Knowledge-based Firms’ Performance [Volume 11, Issue 4, 2021, Pages 107-126]
Market-linkingcapability Investigating the Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics [Volume 5, Issue 4, 2015, Pages 53-72]
Market Orientation Studying the Influence of Market Orientation on Job Attitude The Case of Commercial Banks in Bushehr [Volume 2, Issue 1, 2012, Pages 149-166]
Market Orientation impact of interval marketing on market- oriented considering mediatory variables of organizational commitment and organizational citizenship behavior: case of Mellat bank of Tehran. [Volume 2, Issue 1, 2012, Pages 25-46]
Market Orientation Surveying the effect of market orientation and innovation on performance of food companies of Iran Stock Exchange [Volume 2, Issue 3, 2012, Pages 107-120]
Market Orientation Market orientation in the relationship between emphasize of high management and performance of governmental banks [Volume 4, Issue 4, 2014, Pages 1-24]
Market Orientation The effect of market orientation on performance efficiency of the hotel industry [Volume 4, Issue 4, 2014, Pages 141-166]
Market Orientation The Investigation of Mediating Role of Market Orientation and Intrapreneurship Behavior in Relationship between Business Strategy and Organizational Performance [Volume 4, Issue 4, 2014, Pages 207-234]
Market Orientation The effect of market orientation on business performance and organizational innovation with the role of mediator (The case of study: companies manufacturing and supplying parts national Iranian south oil company in the khuzestan province) [Volume 5, Issue 4, 2015, Pages 139-162]
Market Orientation The effect of market orientation and international business relationship on export performance(Case study of the handicraft industry in Tehran) [Volume 3, Issue 4, 2013, Pages 76-59]
Market Orientation Presenting a Model of Measuring the Impact of Customer Orientation, Corporate Social Responsibility and Perceived Quality on Customer Satisfaction (Case Study: Pasargad Bank) [Volume 6, Issue 1, 2016, Pages 179-200]
Market Orientation Investigating the effect of dimensions of organizational approaches on new product success through variables of customer knowledge management and market knowledge [Volume 6, Issue 3, 2016, Pages 87-108]
Market Orientation The effect of technology commercialization competence on competitive advantage: The moderating role of market orientation [Volume 7, Issue 1, 2017, Pages 59-74]
Market Orientation Analyzing the Role of Market Orientation on Hospitals Performance with Emphasis on the Role of Organization Brand Identity (Case study: Private Hospitals in Isfahan City) [Volume 7, Issue 4, 2017, Pages 145-156]
Market Orientation The Role of Internal Market Orientation in Developing Entrepreneurial Orientation: the Case of Internet Service Providers (ISPs) in Tehran [Volume 8, Issue 1, 2018, Pages 97-116]
Market Orientation Strategic Pricing and its Effect on Company Performance [Volume 9, Issue 1, 2019, Pages 1-14]
Market Orientation Market Orientation and the New Product Performance: Investigating the Moderating Role of ‎Managerial Social Ties and the Customer’s Implicit Need [Volume 9, Issue 4, 2019, Pages 97-114]
Market performance The effect of market exploitation and exploration on market performance [Volume 6, Issue 4, 2016, Pages 107-124]
Market segmentation Market Segmentation from the consumer's perspective using ANN and identification of their key characteristics based on the Taguchi technique (A case study in a shampoo industry) [Volume 4, Issue 4, 2014, Pages 125-142]
Market segmentation Green consumers segmentation using lifestyle variables [Volume 5, Issue 4, 2015, Pages 163-184]
Market segmentation Life insurance market segmentation by customers lifestyle by using the pattern of (AIO) [Volume 6, Issue 2, 2016, Pages 74-55]
Market segmentation Segmentation of the Special Events̕ Market Based on Visitors̕ Motivations [Volume 7, Issue 1, 2017, Pages 93-114]
Market Structure ÙEffect of Market Structure on Intra Industry Trade in Iran and its Main Trading Partners [Volume 4, Issue 1, 2014, Pages 72-59]
Market Turmoil Strategic Pricing and its Effect on Company Performance [Volume 9, Issue 1, 2019, Pages 1-14]
Masculinity of the Brand Analysis of the Masculine and Feminine Brand Personality and the Customer-based Brand ‎Equity on Instagram Pages of Fast-moving Consumer Goods [Volume 13, Issue 1, 2023, Pages 73-88]
Mashhad’s five star hotels Brand Positioning of Five-Star Hotels for Travel Agents [Volume 6, Issue 2, 2016, Pages 222-203]
Mass customization Survey achievement of customer agility based on mass customization strategy [Volume 4, Issue 3, 2014, Pages 39-54]
Masstige brand Determinants and Key Outcomes of Masstige Brand Equity: A Case Study of Samsung Mobile Phones [Volume 16, Issue 1, 2026, Pages 159-188]
Masstige Brand Equity Determinants and Key Outcomes of Masstige Brand Equity: A Case Study of Samsung Mobile Phones [Volume 16, Issue 1, 2026, Pages 159-188]
Masstige Marketing Investigating the Effects of Consumer Perception of Masstige Product Quality and Prestige Value on Purchase Intention by Mediating Product Attributes (Masstige Marketing in DORSA Company) [Volume 15, Issue 4, 2025, Pages 153-180]
Masstige Product Features Investigating the Effects of Consumer Perception of Masstige Product Quality and Prestige Value on Purchase Intention by Mediating Product Attributes (Masstige Marketing in DORSA Company) [Volume 15, Issue 4, 2025, Pages 153-180]
Materialism Investigation of social shopping for fashion in apparel market of Tehran [Volume 4, Issue 2, 2014, Pages 173-190]
Materialism Explaining the Compulsive Buying Behavior Based on the Factors of Psychological, Environmental, Materialism and Using Credit Card [Volume 7, Issue 3, 2017, Pages 21-40]
Matrix Permanents Improving Customers’ Experiences in Pre-Purchase Interaction Points: Graph Theory- ‎Matrix Permanents Approach to Identify and Analyze the Relationships of Influential ‎Factors [Volume 13, Issue 2, 2023, Pages 85-108]
Maturity Model (MM) Assessment of the Status of Maturity Models Presented in the Field of Intelligence and Business Analysis: A Systematic Review of Research Literature [Volume 11, Issue 4, 2021, Pages 85-106]
Mayers Dimensions of the Myers-Briggs Type Indicator (MBTI) and the customersâ purchase Intention [Volume 2, Issue 4, 2012, Pages 151-165]
Mayers-Brigges Type Indicator (MBTI) Dimensions of the Myers-Briggs Type Indicator (MBTI) and the customersâ purchase Intention [Volume 2, Issue 4, 2012, Pages 151-165]
MCLP A Model for Locating Branches of Ghavamin Bank [Volume 2, Issue 1, 2012, Pages 129-148]
MDA Framework Investigating the Impact of Gamification on Customer Citizenship Behavior Based on the MDA Framework: A Case Study of Strava Sport Activity Tracking Program [Volume 15, Issue 2, 2025, Pages 1-44]
Means-End Chain Exploring Instagram User Motivations: An Analysis Using the Laddering Interview and ACV Technique [Volume 14, Issue 1, 2024, Pages 1-20]
Media ٍEvaluating Advertizing Effectiveness of Parsian Bank and Identifying the Factors with Most Influence on Its Improvement in the City of Tehran [Volume 1, Issue 2, 2011, Pages 17-40]
Media richness Tendency to Message Delivery in Internet Viral Marketing [Volume 1, Issue 3, 2011, Pages 219-236]
Mediator Mediator, Moderator and Intervening Variables in Marketing Researchs: Conceptualization, Differences and Statistical Procedures and Tests [Volume 3, Issue 2, 2013, Pages 157-176]
Medical Tourism Medical Tourism Development in Golestan Province; An Assessment of Identified Solutions [Volume 6, Issue 4, 2016, Pages 25-36]
Medical Tourism Designing an Electronic Marketing Model for Medical Tourism of the Islamic Republic of Iran with the Proposal ‎Systems Approach [Volume 10, Issue 2, 2020, Pages 105-128]
Medicinal plans Investigating effective factors on improvement and development of medicinal Pants in Iran (case study Isfahan city) [Volume 4, Issue 1, 2014, Pages 214-195]
Medicinal plants marketing Investigating effective factors on improvement and development of medicinal Pants in Iran (case study Isfahan city) [Volume 4, Issue 1, 2014, Pages 214-195]
Mega Projects of entertaining Devising a Branding Model for Multi-Purpose Mega Projects Localization for Iran: Implementing and Testing in a Multi-Purpose Project [Volume 2, Issue 2, 2012, Pages 1-20]
Mega trends – Market banking industry Analysis of mega trends effective on future market of banking industry based on structural/cross impact analysis [Volume 6, Issue 3, 2016, Pages 57-86]
Mehr Eghtesad Bank Impact of Strategic Orientation on Business Performance through Marketing Capabilities (Case of Study: Mehr Eghtesad Bank Branches in Isfahan) [Volume 8, Issue 2, 2018, Pages 87-104]
Mental Accounting The Role of Mental Accounting in Controlling the Household Overspending Behavior [Volume 12, Issue 3, 2022, Pages 177-200]
Mental Bias Designing a Model of Misbehavior due to Customers' Mental Biases in the Financial Industry: Bank and Stock Market Customers [Volume 12, Issue 2, 2022, Pages 67-90]
Mental Engagement Comparing the Mental Maps of Online and Offline Clothing Buyers Using Zaltman Metaphor Elicitation Technique [Volume 14, Issue 4, 2024, Pages 1-30]
Mental Involvement Investigating the Effect of Levels of Advertisement Metacognitive Difficulty on Individuals’ ‎Involvement‏ ‏from Persistence Dimension‎ [Volume 9, Issue 4, 2019, Pages 15-32]
Mental Involvement of the Product The Effect of the Role of Product Category in Attribute-based versus End-benefit Oriented Emotional Advertising [Volume 8, Issue 3, 2018, Pages 99-118]
Message Content Strategy Message Content Strategies of Commercial Advertising Campaign: Identification, integration, and validation [Volume 13, Issue 1, 2023, Pages 147-176]
Metacognitive Difficulty Investigating the Effect of Levels of Advertisement Metacognitive Difficulty on Individuals’ ‎Involvement‏ ‏from Persistence Dimension‎ [Volume 9, Issue 4, 2019, Pages 15-32]
Meta-learning Sales Forecasting Using the Meta-learning Method (Case study: Aluminum Sales in Iran’s Mercantile Exchange Market) [Volume 13, Issue 3, 2023, Pages 113-132]
Meta synthesis Identification of Factors Affecting Overall Store Price Image (OSPI): A Meta Synthesis Approach [Volume 8, Issue 1, 2018, Pages 1-20]
Meta-synthesis Identifying and Modeling Consumer Motivations for Participation in the Value Co-Creation in Beverage Industry (Zamzam Iran Co.) [Volume 9, Issue 2, 2019, Pages 53-76]
Meta-synthesis Modeling the Attractiveness of Investment in Iran Gas Industry from Place Branding Perspective (with Meta-synthesis and System Dynamics Approaches) [Volume 9, Issue 1, 2019, Pages 163-178]
Meta-synthesis Message Content Strategies of Commercial Advertising Campaign: Identification, integration, and validation [Volume 13, Issue 1, 2023, Pages 147-176]
Meta-synthesis Investigating Customer Knowledge Sharing in Online Brand Communities with a Meta-synthesis Approach [Volume 12, Issue 4, 2022, Pages 195-226]
Meta-synthesis Designing a Model of Factors Affecting Consumer Cynicism in the Automotive Industry Using a Meta-‎synthesis Approach [Volume 13, Issue 1, 2023, Pages 17-46]
Meta-synthesis Improving Customers’ Experiences in Pre-Purchase Interaction Points: Graph Theory- ‎Matrix Permanents Approach to Identify and Analyze the Relationships of Influential ‎Factors [Volume 13, Issue 2, 2023, Pages 85-108]
Meta-synthesis Design and Explanation Born Global Strategic Marketing Framework: Dimensions and Strategies, Mix and Consequences [Volume 13, Issue 4, 2023, Pages 51-68]
Meta-synthesis Presenting a Model of Nostalgic Branding Drivers [Volume 13, Issue 4, 2023, Pages 69-96]
Meta-synthesis Meta-Synthesis of Service Recovery Studies with a Cultural Approach [Volume 15, Issue 3, 2025, Pages 27-48]
Meta-synthesis Developing a Model of Factors Influencing Customer Online Purchase Intention: A Meta-Synthesis Approach [Volume 16, Issue 1, 2026, Pages 95-132]
Meta Synthesis Approach Presenting a Model of the Temporal Effects on Consumer Behavior Based on a Meta Synthesis Approach [Volume 11, Issue 4, 2021, Pages 63-84]
Meta-synthesis" Providing an integrated framework for creating shared value: from customer experience to sustainable governance in hybrid ecosystems [(Articles in Press)]
Meta synthetize Studying the Effect of IT on Sustainable Development of Tourism Destinations toward Developing Smart Tourism Destinations (Based on the Meta Synthetize Approach) [Volume 7, Issue 4, 2017, Pages 95-116]
Metaverse The Role of Avatar Features in Customer Identification and Purchase Intention in the Metaverse World [Volume 13, Issue 4, 2023, Pages 137-160]
Metaverse Opportunities, Challenges, and Requirements of Marketing in the Metaverse World [(Articles in Press)]
Methodology Phenomenology in Consumer Research [Volume 4, Issue 3, 2014, Pages 107-132]
MICMAC Analysis Developing a Conceptual Model for the Implementation of Industry 4.0 Technologies in the Supply Chain: A Grounded Theory Approach [Volume 15, Issue 3, 2025, Pages 133-160]
Micro Businesses Identifying Drivers Affecting Micro-business Development in Rural Home Business [Volume 8, Issue 3, 2018, Pages 119-140]
Misleading Marketing Conceptual Dimensions of AI-Washing in Marketing Claims: Antecedents, Consequences, and Strategies to Address Misleading Practices in a Competitive Environment [Volume 16, Issue 1, 2026, Pages 1-38]
Mixed Approach Designing and Validating a Long-Term Buyer-Seller Communication Model in Free Trade Zones [Volume 13, Issue 4, 2023, Pages 161-182]
Mixed Approach. Designing and Validating a Sustainable Marketing Model in the Construction Industry [Volume 14, Issue 3, 2024, Pages 53-76]
Mixed Marketing Fraud Iranian Products Brand Hate: Testing an Indigenous Conceptual Pattern of Causes and Consequences of Brand Hate [Volume 11, Issue 1, 2021, Pages 45-62]
Mixed Method The Analysis of Brand Love and the Impact of Associations, Satisfaction, and Trust on Brand Love [Volume 8, Issue 4, 2018, Pages 1-26]
Mixed-Method Exploratory Approach Designing a Model for the Acceptance of Innovation-based Health Services with a Mixed-Method Exploratory ‎Approach [Volume 10, Issue 4, 2020, Pages 81-98]
Mobarake Steel Company customer satisfaction, customer relationship management, Fuzzy Delphi, system dynamics. [Volume 5, Issue 3, 2015, Pages 199-218]
Mobile Advertising Analytical comparison of Technology Acceptance Model and theory of reasoned action about mobile advertising acceptance [Volume 3, Issue 4, 2013, Pages 181-196]
Mobile Advertising Personal drivers and factors influencing the attitude toward mobile advertising: A Study on Mobile phone users [Volume 4, Issue 1, 2014, Pages 20-1]
Mobile Advertising SMS advertisements' adoption among Tehran mobile users [Volume 4, Issue 4, 2014, Pages 47-64]
Mobile Advertising The Impact of Cognitive and Affective Factors on Attitude and Acceptance of Mobile Advertising [Volume 7, Issue 2, 2017, Pages 167-192]
Mobile Advertising A Study of Factors Affecting Consumer Use of Mobile Advertising based on the Unified Theory of Acceptance and Use of Technology [Volume 7, Issue 4, 2017, Pages 173-194]
Mobile application The Impact of Effectuation and Causation on Marketing Performance: The Moderating Role of Dynamic Marketing Capabilities in Mobile App business [(Articles in Press)]
Mobile Applications Evaluating the Impact of Individual Factors on Consumer Attitudes towards Mobile applications (Case Study: Smart Phone's Users among the Bachelor Students of University of Isfahan) [Volume 7, Issue 3, 2017, Pages 1-20]
Mobile Applications Designing a Model of the Antecedents of Users Avoiding In-App Ads in Smartphone Applications [Volume 15, Issue 4, 2025, Pages 1-30]
Mobile banking Review and Identification of Critical Success Factors in Adoption of Mobile Banking by Customers [Volume 1, Issue 3, 2011, Pages 99-108]
Mobile banking A Model for the Frequency Use of Mobile Banking Services [Volume 9, Issue 2, 2019, Pages 169-194]
Mobile ‎Devices‎ Analysis of Factors Affecting the Acceptance of Mobile Electronic Services of the Insurance Industry ‎Using Fuzzy Network Analysis Process [Volume 9, Issue 3, 2019, Pages 159-178]
Mobile E The Presentation of an Ideal Safe SMS based model in mobile Electronic commerce using Encryption hybrid algorithms AES and ECC [Volume 4, Special Issue, 2014, Pages 115-132]
Mobile E-commerce The Presentation of an Ideal Safe SMS based model in mobile Electronic commerce using Encryption hybrid algorithms AES and ECC [Volume 4, Special Issue, 2014, Pages 115-132]
Mobile Games Investigating the Effect of Word of Mouth Advertising on the Growth Rate of the Number of Mobile Game ‎Users in Iran [Volume 9, Issue 4, 2019, Pages 151-170]
Mobile Gaming Industry Cognitive understanding of mobile games satisfaction elements (Using the Ladder Interview Technique in the Repertory Grid Methodology) [Volume 8, Issue 2, 2018, Pages 39-54]
Mobile Handset Market The Study of Polarizing Brands in Iran Mobile Handset Market [Volume 5, Issue 3, 2015, Pages 183-198]
Mobile payment The Presentation of an Ideal Safe SMS based model in mobile Electronic commerce using Encryption hybrid algorithms AES and ECC [Volume 4, Special Issue, 2014, Pages 115-132]
Mobile phone industry Identify and examine the factors affecting brand loyalty: brand mobile phones Study [Volume 4, Issue 3, 2014, Pages 17-38]
Model The the presentation of the model and primary index for identification and measuring the effective factors on customer satisfaction and loyalty in the automobile industry [Volume 3, Issue 4, 2013, Pages 155-168]
Model C-A-B An Analysis on Green consumers Behavior in Selected Restaurants in Tehran City [Volume 11, Issue 3, 2021, Pages 243-211]
Model criteria The Study of Differences between E-commerce Impacts on Developed Countries and Developing Countries, Case Study: USA and Iran [Volume 4, Special Issue, 2014, Pages 79-100]
Model (Mannequin) The Role of Pricing and Model Presence Stimuli on Purchasing Decision of Women’s Clothing Customers in Online Retailers [Volume 9, Issue 3, 2019, Pages 143-158]
Moderator Mediator, Moderator and Intervening Variables in Marketing Researchs: Conceptualization, Differences and Statistical Procedures and Tests [Volume 3, Issue 2, 2013, Pages 157-176]
Money Laundering E-money Laundering Prevention [Volume 4, Special Issue, 2014, Pages 29-38]
Monte Carlo simulation Applying new hybrid method of analytical hierarchy process, Monte Carlo Simulation and PROMETHEE to prioritize and selecting appropriate target market [Volume 5, Issue 1, 2015, Pages 89-106]
Motivation Segmentation of the Special Events̕ Market Based on Visitors̕ Motivations [Volume 7, Issue 1, 2017, Pages 93-114]
Motivation Identifying and Modeling Consumer Motivations for Participation in the Value Co-Creation in Beverage Industry (Zamzam Iran Co.) [Volume 9, Issue 2, 2019, Pages 53-76]
Mouth Behavioral differences between the two groups of users and non-users of self-service technologies [Volume 4, Issue 1, 2014, Pages 136-119]
Mouth Evaluation of Factors Affecting the Value of Online Shopping Considering Price Sensitivity and Variety-Seeking of Buyers [Volume 5, Issue 2, 2015, Pages 127-146]
Multi A Comparative Study of Multi-Attribute Continuous Double Auction Mechanisms [Volume 3, Special Issue, 2013, Pages 125-138]
Multi-attribute auction A Comparative Study of Multi-Attribute Continuous Double Auction Mechanisms [Volume 3, Special Issue, 2013, Pages 125-138]
Multi Attribute Decision-making Investigating and Analyzing the Development Green Product in the Tile Industry in Yazd Province [Volume 8, Issue 3, 2018, Pages 59-78]
Multi-criteria Decision-making Laboratory Services Pricing by using Interval Valued Fuzzy Multi-criteria Decision-making [Volume 9, Issue 1, 2019, Pages 89-106]
Multi Criteria Decision Making (MCDM) Categorizing the Driving Affecting Factors on Iranâs Carpet Industry competitiveness by Fuzzy Topsis Technique [Volume 1, Issue 1, 2011, Pages 127-154]
Multinomial Logistic Regression The Role of Mental Accounting in Controlling the Household Overspending Behavior [Volume 12, Issue 3, 2022, Pages 177-200]
Multiple Attribute Decision Making Determining Optimum Pattern of E-Banking Services Development with the Purpose of Increasing of Customers Satisfaction [Volume 5, Issue 2, 2015, Pages 185-198]
Multiple Criteria Decision Making (MCDM) Understanding Foregroung Factors in creating Dry Ports in Iran by Hybrid approach of GRA, MCDM and Interval-Valued Triangular Fuzzy Numbers [Volume 8, Issue 1, 2018, Pages 57-74]
Music The Effect of Music on Store Shopping: Mediating Role of the Time Spent of Customer in Store [Volume 3, Issue 2, 2013, Pages 69-86]
Music Investigating the effect of music on the pleasure of female consumers in neuromarketing [Volume 9, Issue 4, 2019, Pages 137-150]

N

Naghshe Jahan Sugar Company Effect of green marketing mix elements on customers loyalty to brand Naghsh e Jahan Sugar co. [Volume 4, Issue 2, 2014, Pages 111-124]
Naive Bayes Designing and Explaining the Purchase Journey Map of Moviegoers Based on Contact Points [Volume 14, Issue 1, 2024, Pages 79-102]
Nano Products Designing an Export Development Model for Nano Products of Knowledge-based Companies Working in the Field of Construction Using a Qualitative Meta-Synthesis Approach [Volume 12, Issue 3, 2022, Pages 201-232]
National Goods Factors Influencing Consumers’ Behavior Change about National Product with Social Marketing Approach (Case: Iran’s Men Clothing Industry) [Volume 10, Issue 1, 2020, Pages 39-62]
National Identity The Effect of the National Identity of Consumers on Foreign Product Purchase [Volume 6, Issue 2, 2016, Pages 132-115]
Natural Language Processing Fuzzy Logic-Based Unsupervised Sentiment Analysis and Opinion Mining: Applications in Market Research [Volume 14, Issue 1, 2024, Pages 127-146]
Nature barriers Evaluation of Experimental Findings of Implementation of Electronic Insurance in Developed Countries and Obstacles to the Development of This Industry in Insurance Companies in Iran [Volume 5, Special Issue, 2015, Pages 147-162]
Negative coping Investigating the Effect of Perceived Stress on Online Compulsive Buying through the Mediating Role of Negative ‎Coping and the Moderating Role of Self-esteem [Volume 10, Issue 3, 2020, Pages 141-158]
Negative electronic Word-of-Mouth (NeWOM) Online Firestorms: A Systematic Mapping Review of Existing Research [Volume 16, Issue 1, 2026, Pages 39-68]
Negative Emotions toward Brand The Impact of Personal Context on Brand Hate and Its Outcomes (Case Study: Iran’s Automotive Industry) [Volume 8, Issue 2, 2018, Pages 139-164]
Negative past experience Brand Hate: Analysis of Determinants and Outcomes of Brand Hate [Volume 8, Issue 2, 2018, Pages 165-180]
Negative WOM An Empirical Study of the Impact of Response Strategies and Reputation of the Company on Consumers' Purchase Intention and Negative Word of Mouth Communication at the Time of Product Failure [Volume 9, Issue 2, 2019, Pages 31-52]
Negative word of mouth Iranian Products Brand Hate: Testing an Indigenous Conceptual Pattern of Causes and Consequences of Brand Hate [Volume 11, Issue 1, 2021, Pages 45-62]
Negotiation Cross-Cultural Time Sensitivity in a Bilateral E-Negotiation System [Volume 4, Special Issue, 2014, Pages 55-68]
Net Logo Analyzing Consumer Preferences for Domestic or Foreign Goods by Agent-based Modeling (Case Study: Home Appliances) [Volume 7, Issue 1, 2017, Pages 131-152]
Networking The Impact of Networking on Sales Performance: A Study of the Mediating Role of Creativity and Job Satisfaction (Case Study: Kosar Insurance Agency, Mashhad) [Volume 13, Issue 1, 2023, Pages 1-16]
Neural network technique Investigating the Mental Image of Halal Brand Consumers using Neural Network Analysis Technique [Volume 9, Issue 3, 2019, Pages 61-78]
Neuro-marketing Analysis of the EEG Signal Using Higher-Order Spectra (HOS) in the Neuro-marketing Application [Volume 12, Issue 1, 2022, Pages 25-42]
Neuromarketing.Analytics The Role of Pricing and Model Presence Stimuli on Purchasing Decision of Women’s Clothing Customers in Online Retailers [Volume 9, Issue 3, 2019, Pages 143-158]
Neuromarketing Tools A Systematic Review of Neuromarketing and Its Tools in Iran [Volume 15, Issue 4, 2025, Pages 31-72]
New Brand Experience The Effects of Augmented Reality Advertising on Purchase Intention and Shared Social Experience: An Experience Economy Approach [(Articles in Press)]
New Product Market Orientation and the New Product Performance: Investigating the Moderating Role of ‎Managerial Social Ties and the Customer’s Implicit Need [Volume 9, Issue 4, 2019, Pages 97-114]
New Product Development An investigation of most important internal and external organizational factors effect on new product performance in food industries [Volume 3, Issue 3, 2013, Pages 39-58]
New Product Development Investigating and Analyzing the Development Green Product in the Tile Industry in Yazd Province [Volume 8, Issue 3, 2018, Pages 59-78]
New Product Development Introducing a New Banking Product Development Model based on Seed Marketing [Volume 12, Issue 3, 2022, Pages 35-70]
New Product Development (NPD) Investigating and Categorizing Effective Factors and Components on New Product Development Process (Studying SMEs Managersâ Perspective in Food and Beverage Industries of Fars Province) [Volume 1, Issue 1, 2011, Pages 101-126]
New Product Development (NPD) Risk Analysis of New Product Development Using Bayesian Networks [Volume 2, Issue 1, 2012, Pages 185-202]
New Product Development Time Analysis of the Moderating Role of Time Style Congruity on the Relationship between Customers Participation and New Product Development (NPD) Time in the Industrial Marketing Context [Volume 11, Issue 2, 2021, Pages 198-169]
New product performance An investigation of most important internal and external organizational factors effect on new product performance in food industries [Volume 3, Issue 3, 2013, Pages 39-58]
New product performance Investigating the Role of Entrepreneurial Orientation in the Success of New Products Development of Knowledge-based Companies with an Emphasis on Ambidextrous Marketing [Volume 11, Issue 1, 2021, Pages 157-178]
New promotion approaches Documentation of New Promotion Approaches in Small and Medium Sized Businesses of the Textile Industry [Volume 2, Issue 1, 2012, Pages 167-184]
New Technology Challenges and Solutions for Applying New Technologies in Iranian Marketing (Case Study: Augmented Reality (AR) Technology) [Volume 12, Issue 3, 2022, Pages 153-176]
Node Optimal Harmonization of Out-Network Traffic Control Regulations in Social Networks [Volume 4, Special Issue, 2014, Pages 143-158]
Non-alcoholic Beer The Experience of Tasting Different Brands of Non-alcoholic Beer among Runners Athletes ‎from the Neuromarketing Perspective [Volume 13, Issue 2, 2023, Pages 65-84]
Non-Muslim Consumers in Canada Presenting a Comprehensive Marketing Model for Halal Food Products for Non-Muslim Consumers in Canada [(Articles in Press)]
Normalization Investigating the Assimilation of Business Intelligence in Business: Analyzing the Role of External Pressures and the Commitment of Top Managers in Crisis Situations [Volume 12, Issue 3, 2022, Pages 19-34]
Normative beliefs Investigating Intention to e-shopping Based on Expansion of Technology Acceptance Model [Volume 2, Issue 1, 2012, Pages 93-110]
Normative consumer conformity Studying Consumers Conformity in Virtual Networks between the Students of Shahid Chamran University of Ahwaz [Volume 3, Issue 1, 2013, Pages 49-62]
Nostalgia Proneness Considering the Effect of Fantasy Proneness and Alienation on Consumer Purchase Intentions Emphasizing Nostalgia Proneness and Brand Heritage [Volume 8, Issue 4, 2018, Pages 95-110]
Nostalgic Branding Presenting a Model of Nostalgic Branding Drivers [Volume 13, Issue 4, 2023, Pages 69-96]
Nvivo Studying the Effect of IT on Sustainable Development of Tourism Destinations toward Developing Smart Tourism Destinations (Based on the Meta Synthetize Approach) [Volume 7, Issue 4, 2017, Pages 95-116]
Nvivo8 software An Investigation of the Effect of Brand Story Role on Perceived Brand Image Using Conversation Analysis (Case Study: Apple Products) [Volume 6, Issue 0, 2016, Pages 197-212]

O

Observability An Application of the Diffusion of Innovation Theory in Financial Services Marketing (Case Study: The Stock Exchange) [Volume 7, Issue 3, 2017, Pages 77-86]
Occupational Dimensions Designing and Explaining the Internal Marketing Model of Iran Free Zones [Volume 8, Issue 2, 2018, Pages 181-198]
Ofogh Koorosh Chain Store‎ Identification and Prioritization of Effective Dimensions on the Customer’s Experience in Retail Environments ‎‎(Case Study: Ofogh Koorosh Chain Stores)‎ [Volume 9, Issue 3, 2019, Pages 179-200]
Olfaction Marketing and Senses: The Influence of Scent and Color Cues on the Affective Costumer Experience of Food e-Tailing [Volume 12, Issue 1, 2022, Pages 1-24]
Olfactory Atmosphere The Role of Multisensory Environmental Stimuli in Enhancing Refah Chain Stores Customers in Store Experience [Volume 8, Issue 3, 2018, Pages 141-162]
OLS method Estimation of life insurance demand function in Iran [Volume 5, Special Issue, 2015, Pages 1-14]
Omni-channel Phenomenological Analysis of Omni-channel Shopping Value from the Perspective of ‘Generation Y’ and ‘Generation X’ Customers [Volume 12, Issue 2, 2022, Pages 43-66]
Omnichannel retailing Clustering of the Stimuli Affecting Customers' Channel Choice Behavior in the Omni-Channel Retail Platform [Volume 14, Issue 4, 2024, Pages 31-64]
Online‎ Investigating the Effect of Marketing Intelligence on the Competitiveness of Online Sports Stores ‎with the Mediating Role of Innovative Performance [Volume 10, Issue 3, 2020, Pages 57-80]
Online Business The Growth and Success of Dynamic Internet Businesses [Volume 11, Issue 4, 2021, Pages 191-210]
Online Compulsive Buying.‎ Investigating the Effect of Perceived Stress on Online Compulsive Buying through the Mediating Role of Negative ‎Coping and the Moderating Role of Self-esteem [Volume 10, Issue 3, 2020, Pages 141-158]
Online Consumer Behavior Investigation and Analysis of Website Environmental Cues on Consumers’ Purchase Intention: The Mediating Role of Internal States [Volume 7, Issue 4, 2017, Pages 1-22]
Online Firestorm Online Firestorms: A Systematic Mapping Review of Existing Research [Volume 16, Issue 1, 2026, Pages 39-68]
Online impulsive buying The influence of consumers' beliefs on their impulse buying in an online environment [Volume 5, Issue 3, 2015, Pages 21-34]
Online purchase Developing a Model of Factors Influencing Customer Online Purchase Intention: A Meta-Synthesis Approach [Volume 16, Issue 1, 2026, Pages 95-132]
Online Purchase Intention The Effects of Social Media Influencers on Online Purchase Intention through the Mediating Role of Attitude towards Advertising and Brand (Case of Study: Followers of Leather Clothing Pages on Instagram) [Volume 11, Issue 4, 2021, Pages 157-176]
Online Purchase Intention Developing a Model of Factors Influencing Customer Online Purchase Intention: A Meta-Synthesis Approach [Volume 16, Issue 1, 2026, Pages 95-132]
Online Purchasing Behaviors Psychographic Segmentation of Global Online Retailing Based on Online Shopping Motivations and Online Shopping Behaviors [Volume 15, Issue 3, 2025, Pages 1-26]
Online purchasing motivations Psychographic Segmentation of Global Online Retailing Based on Online Shopping Motivations and Online Shopping Behaviors [Volume 15, Issue 3, 2025, Pages 1-26]
Online retail Presenting a Model for Simulating Factors Affecting Brand Loyalty in the Online Retail Industry with a System Dynamics Approach [Volume 14, Issue 1, 2024, Pages 103-126]
Online retail Psychographic Segmentation of Global Online Retailing Based on Online Shopping Motivations and Online Shopping Behaviors [Volume 15, Issue 3, 2025, Pages 1-26]
Online Retailing Customer Behavior Analysis using Web Usage Mining [Volume 8, Issue 2, 2018, Pages 69-86]
Online retail store Customer Segmentation in Online Retails Based on Customer Experience and Demographic Characteristics: A Self-Organizing-Maps (SOM) Approach [Volume 12, Issue 1, 2022, Pages 69-88]
Online Shopping Elements affect online repurchase intentions of Malaysiaâs online shoppers [Volume 4, Special Issue, 2014, Pages 133-142]
Online Shopping Investigation and Analysis of Website Environmental Cues on Consumers’ Purchase Intention: The Mediating Role of Internal States [Volume 7, Issue 4, 2017, Pages 1-22]
Online Shopping Examining Factors affecting Consumer Use Behavior from Online Shopping Technology based on the Unified ‎Theory of Acceptance and Use of Technology2 (UTAUT2)‎ Case Study: Digikala Customers in Khuzestan Province [Volume 9, Issue 4, 2019, Pages 115-136]
Online Shopping Identification of the Effective Factors and Dimensions of Customer's Emotion in Online Shopping of Luxury Cosmetic Products [Volume 12, Issue 3, 2022, Pages 89-110]
Online Shopping Examining the Impact of Artificial Intelligence on Customer Satisfaction in Consumer Goods Purchases [Volume 15, Issue 1, 2025, Pages 87-120]
Open Innovation D1) Designing a Model for Empowering Iranian Brands with an Emphasis on the Open Innovation Approach in the Home Appliances Industry [Volume 12, Issue 4, 2022, Pages 91-112]
Openness to change The Effect of Purchase Intention its Antecedents on Fake News by Moderating Brand ‎Trust: A SOBC Approach [Volume 13, Issue 2, 2023, Pages 143-168]
Operational capability Effect of information technology on value chain of Iranian Exemplary Exporter Manufacturer Companies [Volume 2, Issue 4, 2012, Pages 22-43]
Opinion Leaders Influencer Marketing: Identifying and Explaining the Psychological Effects of Social Media ‎Influencers on consumers (Case Study: Female Students of Mazandaran University)‎ [Volume 13, Issue 3, 2023, Pages 23-48]
Opinion Mining Fuzzy Logic-Based Unsupervised Sentiment Analysis and Opinion Mining: Applications in Market Research [Volume 14, Issue 1, 2024, Pages 127-146]
Opportunities Opportunities, Challenges, and Requirements of Marketing in the Metaverse World [(Articles in Press)]
Opportunities and Challenges Identifying and Ranking the Challenges and Opportunities of Social Media Marketing [Volume 9, Issue 1, 2019, Pages 69-88]
Optimal Marketing Strategy Selection of Optimal Marketing Strategy in Competitive Markets by the Development of Game Theory Models [Volume 9, Issue 1, 2019, Pages 107-124]
Optimization Selection of Optimal Marketing Strategy in Competitive Markets by the Development of Game Theory Models [Volume 9, Issue 1, 2019, Pages 107-124]
Oral Advertising (Word of Mouth) Investigating the Impact of Social Media Marketing Activities as Growth Hacking Strategy on Behavioral intention and Oral Promotion of Customers [Volume 8, Issue 4, 2018, Pages 45-68]
Order of market entry Strategic Orientation and Order of Market Entry of Food Firms [Volume 1, Issue 3, 2011, Pages 47-62]
Organic Honey Customer Satisfaction Analysis with a Text Mining Approach ‎ (Case Study: Customers of Organic Honeys)‎ [Volume 13, Issue 3, 2023, Pages 49-72]
Organization Investigating the Effect of Technological, Organization, Process and Business Factors on Successful Implementing Business Intelligence System in Internet Serves Provider Companies ( Case Study:Shatel Co. ) [Volume 4, Issue 4, 2014, Pages 143-166]
Organizational Agility Identify and prioritize effective business process re-engineering factors on organizational agility: case study of Ports & Maritime Organization [Volume 4, Issue 3, 2014, Pages 37-60]
Organizational citizenship behavior impact of interval marketing on market- oriented considering mediatory variables of organizational commitment and organizational citizenship behavior: case of Mellat bank of Tehran. [Volume 2, Issue 1, 2012, Pages 25-46]
Organizational commitment impact of interval marketing on market- oriented considering mediatory variables of organizational commitment and organizational citizenship behavior: case of Mellat bank of Tehran. [Volume 2, Issue 1, 2012, Pages 25-46]
Organizational Competitiveness Investigating the Effect of Marketing Dashboard Development on Organizational Competitiveness by Explaining the Mediating Role of Marketing Memory and Competitive Intelligence [Volume 12, Issue 1, 2022, Pages 43-68]
Organizational consumers Study the effect of the organizational factors on the acceptance using combined heat and power Generation plants (small-scale generation) by organizational Consumers [Volume 2, Issue 2, 2012, Pages 37-50]
Organizational Culture Designing Knowledge Applying & Creating Organizational Culture Model (Case study: Automobile Industry) [Volume 4, Issue 3, 2014, Pages 173-190]
Organizational culture؛ Knowledge management؛ Automobile Industry؛ Iran؛ Knowledge Applying & Designing Knowledge Applying & Creating Organizational Culture Model (Case study: Automobile Industry) [Volume 4, Issue 3, 2014, Pages 173-190]
Organizational Dimensions Designing and Explaining the Internal Marketing Model of Iran Free Zones [Volume 8, Issue 2, 2018, Pages 181-198]
Organizational factors Study the effect of the organizational factors on the acceptance using combined heat and power Generation plants (small-scale generation) by organizational Consumers [Volume 2, Issue 2, 2012, Pages 37-50]
Organizational factors Studying Effective Managerial-Organizational Factors on Sales of Modern Banking Services (Case study: selected branches of Mehr Bank in Isfahan province) [Volume 3, Issue 4, 2013, Pages 127-138]
Organizational factors Investigating the Effective Factors on Formation of E-Loyalty through the Mediating Role of E-Commitment (The Case of E-Banking Industry in Iran) [Volume 7, Issue 4, 2017, Pages 117-144]
Organizational Learning An investigation of most important internal and external organizational factors effect on new product performance in food industries [Volume 3, Issue 3, 2013, Pages 39-58]
Organizational Learning The impact of aspects of organizational learning on competitive intelligence in knowledge-based enterprises [Volume 4, Issue 4, 2014, Pages 57-70]
Organizational Learning Studying the Relationship Between Entrepreneurial Marketing Mix and Organizational Learning in Isfahan Gas Company [Volume 5, Issue 2, 2015, Pages 73-86]
Organizational Performance Market orientation in the relationship between emphasize of high management and performance of governmental banks [Volume 4, Issue 4, 2014, Pages 1-24]
Organizational Performance The Investigation of Mediating Role of Market Orientation and Intrapreneurship Behavior in Relationship between Business Strategy and Organizational Performance [Volume 4, Issue 4, 2014, Pages 207-234]
Organizational Performance Internal Marketing, a strategy to gain competitive advantage in insurance companies [Volume 5, Special Issue, 2015, Pages 15-28]
Organizational Power Investigating Business Performance in Power Asymmetry Considering the Role of Marketing and Porter Strategies [Volume 7, Issue 2, 2017, Pages 153-166]
Organizational Structure Assessment of the Relationship between Entrepreneurial Acquired Factors and Organizational Entrepreneurship [Volume 4, Issue 3, 2014, Pages 145-172]
Organization Innovation The effect of market orientation on business performance and organizational innovation with the role of mediator (The case of study: companies manufacturing and supplying parts national Iranian south oil company in the khuzestan province) [Volume 5, Issue 4, 2015, Pages 139-162]
Organization performance The Application of HRM Policies for Marketing Managers: Emphasis on Marketing Strategies and Organization Performance in SMEs [Volume 11, Issue 3, 2021, Pages 146-129]
Organization process output Desisgning customer agility model based on dynamic capabilities: Effect of IT Competence, Entrepreneurial Alertness And Market Acuity [Volume 2, Issue 1, 2012, Pages 1-24]
Ostensible Demarketing Developing a Demarketing Model to Improve Environmental Sustainability Behaviors in the Electricity Company [Volume 15, Issue 3, 2025, Pages 49-76]
Outcomes Determinants and Key Outcomes of Masstige Brand Equity: A Case Study of Samsung Mobile Phones [Volume 16, Issue 1, 2026, Pages 159-188]
Outdoor Advertising Visual Aspects The Impact of Visual Aspects of Outdoor Advertising on Consumer Brand Awareness, Brand Preference and Brand Loyalty (Case Study: Palladium Mall) [Volume 6, Issue 4, 2016, Pages 1-24]
Outsourcing The Causes of the Seller Performance in Outsourcing Information Systems [Volume 5, Special Issue, 2015, Pages 45-62]
Overbooking Model The Improvement of Revenue Management in the Hoteling Industry using Neural Networks to Determine Stochastic Parameter in an Overbooking Model [Volume 7, Issue 3, 2017, Pages 87-106]
Overbuying Providing a Model of Compulsive Buying among Women Using Grounded Theory [Volume 6, Issue 1, 2016, Pages 121-142]

P

Packaging Aesthetic Measuring the‏ ‏Aesthetics of Packaging Impact and Perceived Product Quality on the‏ ‏Intention Purchase with the ‎Moderating Role of Consumer Innovativeness and Consumer Environmental Concern Background [Volume 10, Issue 3, 2020, Pages 81-104]
PAD Model Investigating the Effect of Word of Mouth Advertising on the Growth Rate of the Number of Mobile Game ‎Users in Iran [Volume 9, Issue 4, 2019, Pages 151-170]
Paradigm Phenomenology in Consumer Research [Volume 4, Issue 3, 2014, Pages 107-132]
Paradigmatic Model of grounded theory Presentation and Validation of Strategic Marketing Model in Major Steel Companies [Volume 9, Issue 2, 2019, Pages 77-108]
Parent Brand Influencing Factors in Attitudes towards Homogeneous Brand Extension the Case of: Shirin Asal Company [Volume 8, Issue 1, 2018, Pages 21-34]
Parent brand quality Investigating The Impact of Brand Extension Success Drivers on Consumersâ Behaviour [Volume 4, Issue 4, 2014, Pages 167-180]
Parsian bank Evaluating the effect of marketing performance on financial performance of Parsian bank [Volume 3, Issue 3, 2013, Pages 107-118]
Partial Least Squares Proposing a Model for Explaining Retailers Based Brand Equity [Volume 2, Issue 2, 2012, Pages 107-122]
Partial Least Squares Presenting a Model to Explain Employee Based Brand Equity in Commercial Insurance Companies of Yazd Province [Volume 3, Issue 1, 2013, Pages 1-16]
Partial Least Squares Developing a model of factors affecting the customer satisfaction in traditional and electronic banking [Volume 5, Issue 1, 2015, Pages 201-218]
Partial Least Squares Mediator Role of Person-Organization Fit (Case Study: Major Buyers of Medicines in Tabriz) [Volume 6, Issue 0, 2016, Pages 145-156]
Participate symbolic benefits Survey achievement of customer agility based on mass customization strategy [Volume 4, Issue 3, 2014, Pages 39-54]
Participate to functional benefits Survey achievement of customer agility based on mass customization strategy [Volume 4, Issue 3, 2014, Pages 39-54]
Participate to functional benefits Survey achievement of customer agility based on mass customization strategy [Volume 4, Issue 3, 2014, Pages 39-54]
Participation Identifying and Modeling Consumer Motivations for Participation in the Value Co-Creation in Beverage Industry (Zamzam Iran Co.) [Volume 9, Issue 2, 2019, Pages 53-76]
Partnership in profits Studying the Possibility of Conclusion of Time Proportional Contracts via Definite Contracts [Volume 3, Issue 1, 2013, Pages 17-36]
Pasargad Bank Investigating the Impact of Brand Innovation on Brand Resonance with the Mediating Role of Brand Experience (A Study of Pasargad Bank Customers in Tehran) [Volume 15, Issue 1, 2025, Pages 1-24]
Patent Analyzing the Role of Apple-Samsung Lawsuits on Pricing and Marketing Strategies of the Two Companies [Volume 9, Issue 4, 2019, Pages 171-205]
Patronage reduction/cessation and Symbolic incongruity Brand Hate: Analysis of Determinants and Outcomes of Brand Hate [Volume 8, Issue 2, 2018, Pages 165-180]
Payment Trust in E-Cheque in Electronic Payments [Volume 4, Special Issue, 2014, Pages 19-28]
Payment security Designing and Explaining the Model of Persistent Customer Loyalty in e-Commerce: A Study in the e-Retailer’s Web Sites [Volume 1, Issue 2, 2011, Pages 79-92]
Perceived behavioral control Evaluating the effect factors of planning behavior on online shopping behaviour [Volume 4, Issue 4, 2014, Pages 101-112]
Perceived benefits Analyzing Factors Influencing Virtual Bank Acceptance as New Generation of e-Banking [Volume 3, Issue 3, 2013, Pages 1-20]
Perceived Compatibility An Application of the Diffusion of Innovation Theory in Financial Services Marketing (Case Study: The Stock Exchange) [Volume 7, Issue 3, 2017, Pages 77-86]
Perceived Compatibility Increasing Shopping Intention in Chain Retail Stores Using Omnichannel Strategy [Volume 15, Issue 1, 2025, Pages 145-180]
Perceived competitive advantage Companies Export Function: Identifying the Effects of Perceived Competitive Advantages, Adapting Marketing Tactics and Exporting Experience on Export Function [Volume 1, Issue 1, 2011, Pages 155-180]
Perceived Complexity An Application of the Diffusion of Innovation Theory in Financial Services Marketing (Case Study: The Stock Exchange) [Volume 7, Issue 3, 2017, Pages 77-86]
Perceived deception Investigating the Effect of Perceived Price Unfairness on Consumer Brand Hate in a Dynamic Pricing System (Case Study: Snapp Online Taxi) [Volume 12, Issue 1, 2022, Pages 109-128]
Perceived deception Investigating the Effect of Various Price Discounts on Customers’ Purchase Intention and Loyalty with the Mediating Role of Perceived Deception (Case Study: Customers of Hedonic and Utilitarian Goods in Tehran City) [Volume 12, Issue 4, 2022, Pages 29-50]
Perceived Ease of Use Analyzing Factors Influencing Virtual Bank Acceptance as New Generation of e-Banking [Volume 3, Issue 3, 2013, Pages 1-20]
Perceived Ease of Use The Effect of Cognitive Absorption and websites features on Satisfaction and User Continuous Usage of the Social Network (case study: Facebook) [Volume 4, Issue 2, 2014, Pages 95-110]
Perceived Ease of Use Analyzing the Effect of Gamification Strategy on Customers’ Loyalty (Case Study: Customers of Selected Branches of Isfahan Mellat Bank) [Volume 7, Issue 2, 2017, Pages 135-152]
Perceived Fairness Evaluation of Customers’ Perceived Fairness of Dynamic Pricing and Its Effective Factors in Hotel Industry [Volume 8, Issue 3, 2018, Pages 19-40]
Perceived Fluency Increasing Shopping Intention in Chain Retail Stores Using Omnichannel Strategy [Volume 15, Issue 1, 2025, Pages 145-180]
Perceived Image Perceived Image of a Country and Its Influence on Tourist's Intention [Volume 4, Issue 3, 2014, Pages 133-148]
Perceived intrusiveness Factors Affecting Consumers' Behavior in the face of Advertising Mail [Volume 6, Issue 0, 2016, Pages 91-112]
Perceived Prestige Value Investigating the Effects of Consumer Perception of Masstige Product Quality and Prestige Value on Purchase Intention by Mediating Product Attributes (Masstige Marketing in DORSA Company) [Volume 15, Issue 4, 2025, Pages 153-180]
Perceived price unfairness Investigating the Effect of Perceived Price Unfairness on Consumer Brand Hate in a Dynamic Pricing System (Case Study: Snapp Online Taxi) [Volume 12, Issue 1, 2022, Pages 109-128]
Perceived Product Quality Measuring the‏ ‏Aesthetics of Packaging Impact and Perceived Product Quality on the‏ ‏Intention Purchase with the ‎Moderating Role of Consumer Innovativeness and Consumer Environmental Concern Background [Volume 10, Issue 3, 2020, Pages 81-104]
Perceived Product Quality Investigating the Effects of Consumer Perception of Masstige Product Quality and Prestige Value on Purchase Intention by Mediating Product Attributes (Masstige Marketing in DORSA Company) [Volume 15, Issue 4, 2025, Pages 153-180]
Perceived stress Investigating the Effect of Perceived Stress on Online Compulsive Buying through the Mediating Role of Negative ‎Coping and the Moderating Role of Self-esteem [Volume 10, Issue 3, 2020, Pages 141-158]
Perceived Uncertainty The Impact of Social Bundling on Consumers' Encouragement to Purchase Online Packages (The Case of Hamrah Avval Internet Packages) [Volume 9, Issue 1, 2019, Pages 145-162]
Perceived Usefulness The Effect of Cognitive Absorption and websites features on Satisfaction and User Continuous Usage of the Social Network (case study: Facebook) [Volume 4, Issue 2, 2014, Pages 95-110]
Perceived Usefulness Examining Factors affecting Attitude and Positive Word of Mouth among the Telegram Users [Volume 7, Issue 1, 2017, Pages 173-202]
Perceived Usefulness Analyzing the Effect of Gamification Strategy on Customers’ Loyalty (Case Study: Customers of Selected Branches of Isfahan Mellat Bank) [Volume 7, Issue 2, 2017, Pages 135-152]
Perceived value Investigating the Effect of Risk, Value, and Price Consciousness on Willingness to Purchase Gray Market Goods in Kerman Province [Volume 1, Issue 1, 2011, Pages 1-22]
Perceived value Investigating the Influence of Perceived Value on Users' Attitudes toward Internet Advertisements [Volume 1, Issue 3, 2011, Pages 79-98]
Perceived value Antecedents and Outcomes of Search Engines Loyalty: Designing a model of Iranian Users Loyalty [Volume 3, Issue 2, 2013, Pages 25-46]
Perceived value Service Quality Roles in Create Brand Preference and Purchase Intention in Banking Services Industry [Volume 4, Issue 4, 2014, Pages 1-20]
Perceived value Effect of Brand Personality on Repurchase Intention via Perceived Value and Brand Loyalty (case study: Saman Insuranceâs Life Insured) [Volume 3, Issue 4, 2013, Pages 1-22]
Perceived value Examining The influence of customer-brand identification on loyalty by the intermediary role of service quality, perceived value and brand trust in Homa hotel of Mashhad [Volume 6, Issue 2, 2016, Pages 92-75]
Perceived value Exploring the Effect of Electronic Service Quality on Electronic Loyalty: Considering the Mediating Role of Electronic Satisfaction, Perceived Value and Electronic Word of Mouth (The Case of E-Retailers in Tehran) [Volume 7, Issue 2, 2017, Pages 1-16]
Perceived value Explaining the Relationship between the Perceived Value of Customers of Luxury Car Brands and their Purchasing ‎Behavior in Tehran [Volume 10, Issue 2, 2020, Pages 43-62]
Perceived values Segmentation of the Customers of Iran Banking System in terms of Customer Expectations and Perceived Value of Banking Services Using Data Mining Techniques [Volume 6, Issue 1, 2016, Pages 201-220]
Perceived website quality, Gender Application of the theories of Self-Determination, Planned Behavior and Reasoned Action in online purchasing (A study at Royal Safar Iranian Company) [Volume 2, Issue 2, 2012, Pages 69-86]
Perception and consumer response An Investigation of the Impact of Marketing Mix Elements on Consumer Behaviour through the Role of Brand Equity [Volume 6, Issue 0, 2016, Pages 75-90]
Perceptual map Notebook Positioning With Perceptual Map and Laddering Method [Volume 2, Issue 3, 2012, Pages 121-134]
Perceptual map Assessing the Brand Positioning of Cosmetic Products from the Consumers’ Perspective by Using the Perceptual Map Technique [Volume 10, Issue 4, 2020, Pages 151-172]
Performance Surveying the effect of market orientation and innovation on performance of food companies of Iran Stock Exchange [Volume 2, Issue 3, 2012, Pages 107-120]
Performance Documentation of Customer Management Processes: Regards for MSCs Performance [Volume 4, Issue 1, 2014, Pages 58-43]
Performance Analyzing the Role of Market Orientation on Hospitals Performance with Emphasis on the Role of Organization Brand Identity (Case study: Private Hospitals in Isfahan City) [Volume 7, Issue 4, 2017, Pages 145-156]
Performance Impact of Strategic Orientation on Business Performance through Marketing Capabilities (Case of Study: Mehr Eghtesad Bank Branches in Isfahan) [Volume 8, Issue 2, 2018, Pages 87-104]
Performance Designing an Interactive Model for Marketing Intelligence and Effectiveness of the Insurance Industry Performance using Fuzzy AHP Techniques Case Study: Pasargad Insurance [Volume 9, Issue 2, 2019, Pages 149-168]
Performance Explaining the Mediating Role of Marketing Ambidexterity in the Relationship between Market Knowledge Development, Intellectual Capital, and Knowledge-based Firms’ Performance [Volume 11, Issue 4, 2021, Pages 107-126]
Performance Analysis Importance- Performance Analysis of Irans Historical Sites' Features from Foreign Tourists View Point ( Case Study Ali Qapu And Jame Mosque of Isfahan) [Volume 4, Issue 4, 2014, Pages 85-104]
Performance Evaluation Identifying and Ranking of Performance Indicators of Entering Foreign Markets With a Case Study in Iran Khodro Industrial Group [Volume 1, Issue 2, 2011, Pages 61-78]
Performance Evaluation Studying and Investigating the Rate of Clients Satisfaction Measurement during 1384-1390 Using CMS Model Case Study: Association of Physical Education of Isfahan [Volume 3, Issue 1, 2013, Pages 161-182]
Performance Evaluation Designing a DEA Model for Evaluating Performance for Hierarchal Decision Making Units with Weighting Attribute in Hypermarket Departments [Volume 8, Issue 4, 2018, Pages 69-94]
Performance Evaluation A Framework for Social Media Marketing Evaluation in SMEs: A Mixed-methods Approach [Volume 12, Issue 4, 2022, Pages 1-28]
Performance Indicator (KPI) Identification and Prioritization of Key Performance Indicators for Content Marketing Strategy in Digital Marketing for Startups in the Online Service Industry [Volume 15, Issue 2, 2025, Pages 45-72]
Permission SMS Advertising and Consumer Privacy: Analysis of Factors Affecting Consumer Willingness to send and Receive Information in Permission and Data based SMS advertising [Volume 3, Special Issue, 2013, Pages 101-124]
Permission-based advertising SMS Advertising and Consumer Privacy: Analysis of Factors Affecting Consumer Willingness to send and Receive Information in Permission and Data based SMS advertising [Volume 3, Special Issue, 2013, Pages 101-124]
Permission Base Mobile marketing INVESTIGATION THE ROLE OF MOBILE USERâS GENDER ON ACCEPTANCE OF PERMISSION BASE MOBILE MARKETING ON IRANIAN MOBILE USERS AND CONSUMER RIGHTS PROTECTION GUIDELINES [Volume 4, Issue 4, 2014, Pages 65-100]
Persistent customer loyalty Designing and Explaining the Model of Persistent Customer Loyalty in e-Commerce: A Study in the e-Retailer’s Web Sites [Volume 1, Issue 2, 2011, Pages 79-92]
Person Mediator Role of Person-Organization Fit (Case Study: Major Buyers of Medicines in Tabriz) [Volume 6, Issue 0, 2016, Pages 145-156]
Personal Context of Hate The Impact of Personal Context on Brand Hate and Its Outcomes (Case Study: Iran’s Automotive Industry) [Volume 8, Issue 2, 2018, Pages 139-164]
Personal Factors Personal drivers and factors influencing the attitude toward mobile advertising: A Study on Mobile phone users [Volume 4, Issue 1, 2014, Pages 20-1]
Personal Identity The Effect of Social Media on Trust and Brand Loyalty Formation in the Brand Community (Case Study: The Social Network of Instagram) [Volume 7, Issue 3, 2017, Pages 107-124]
Personalized advertising The Conceptual Model of Personalized Advertising: A Meta-Synthesis Approach [Volume 11, Issue 3, 2021, Pages 196-175]
Person-organization fit pharmaceutical industry Mediator Role of Person-Organization Fit (Case Study: Major Buyers of Medicines in Tabriz) [Volume 6, Issue 0, 2016, Pages 145-156]
Pharmaceutical industry Testing the Model of Identifying the Damaging Factors of Branding in the Iranian Pharmaceutical Industry [Volume 10, Issue 3, 2020, Pages 1-20]
Phenomenology Phenomenology in Consumer Research [Volume 4, Issue 3, 2014, Pages 107-132]
Phenomenology Understanding the content of the psychological contract types in the context of relationship marketing and determining their dominance [Volume 5, Issue 2, 2015, Pages 87-108]
Phenomenology A Phenomenological Approach to Strengthening of Brand Attachment Strategy in Product Categories [Volume 7, Issue 2, 2017, Pages 43-62]
Phenomenology Comparing the Mental Maps of Online and Offline Clothing Buyers Using Zaltman Metaphor Elicitation Technique [Volume 14, Issue 4, 2024, Pages 1-30]
Phenomenology Study Phenomenological Study of Shopping Mall Atmosphere and Customer Shopping Behavior [Volume 10, Issue 4, 2020, Pages 99-126]
Physical factors Examining the Model of Situational Factors Affecting Consumer Impulse Buying Behavior (Case Study: Shahrvand Chain Stores in Tehran Metropolis) [Volume 14, Issue 1, 2024, Pages 45-78]
Place Attachment Spiritual Marketing in Tourism: Destination Image Based on Place Attachment and Emotional Solidarity with Residents [Volume 12, Issue 3, 2022, Pages 1-18]
Place Branding Modeling the Attractiveness of Investment in Iran Gas Industry from Place Branding Perspective (with Meta-synthesis and System Dynamics Approaches) [Volume 9, Issue 1, 2019, Pages 163-178]
Place Making Devising a Branding Model for Multi-Purpose Mega Projects Localization for Iran: Implementing and Testing in a Multi-Purpose Project [Volume 2, Issue 2, 2012, Pages 1-20]
Place Marketing Conceptualization of the City Branding Model in Iran [Volume 6, Issue 4, 2016, Pages 37-52]
Planned Behavior Theory Investigating Consumers' Intention to Purchase Green Products: using the Theory of Planned Behavior with Environmental Concern and Knowledge [Volume 8, Issue 4, 2018, Pages 111-130]
Player Preferences.‎ Investigating the Effect of Word of Mouth Advertising on the Growth Rate of the Number of Mobile Game ‎Users in Iran [Volume 9, Issue 4, 2019, Pages 151-170]
Polarizing Brands The Study of Polarizing Brands in Iran Mobile Handset Market [Volume 5, Issue 3, 2015, Pages 183-198]
Policyholder Developing a Model of Policyholder's Surrender Behavior‏:‏‎ A Study Based on the Grounded Theory [Volume 9, Issue 4, 2019, Pages 33-54]
Policy-making Identification and Prioritization Commercialization Policy for Knowledge Enterprise at Science and Technology Parks [(Articles in Press)]
Political Participation Investigation of the impact of political brand personality on political participation [Volume 5, Issue 2, 2015, Pages 147-162]
Porter Strategies Investigating Business Performance in Power Asymmetry Considering the Role of Marketing and Porter Strategies [Volume 7, Issue 2, 2017, Pages 153-166]
Positioning Brand Positioning of Five-Star Hotels for Travel Agents [Volume 6, Issue 2, 2016, Pages 222-203]
Positioning Assessing the Brand Positioning of Cosmetic Products from the Consumers’ Perspective by Using the Perceptual Map Technique [Volume 10, Issue 4, 2020, Pages 151-172]
Positive and Negative Affect The Structural Equation Model of the Relationship between Positive and Negative Affect of Justice Perception with Customer Dysfunctional and Citizenship Behaviors among the Students [Volume 7, Issue 3, 2017, Pages 159-174]
Positive word of mouth Examining Factors affecting Attitude and Positive Word of Mouth among the Telegram Users [Volume 7, Issue 1, 2017, Pages 173-202]
Post-Purchase Cognitive Dissonance Effects of Temperament Traits and Customer Involvement on Post-Purchase Cognitive Dissonance [Volume 13, Issue 4, 2023, Pages 27-50]
Prediction Predicting Companies Financial bankruptcy Listed in Tehran Stock Exchange using ANN, ANFIS, LOGIT [Volume 6, Issue 2, 2016, Pages 166-153]
Premier organizations E-recruitment in Iran [Volume 3, Special Issue, 2013, Pages 31-38]
Presentation Mode The Effect of the Role of Product Category in Attribute-based versus End-benefit Oriented Emotional Advertising [Volume 8, Issue 3, 2018, Pages 99-118]
Price consciousness Investigating the Effect of Risk, Value, and Price Consciousness on Willingness to Purchase Gray Market Goods in Kerman Province [Volume 1, Issue 1, 2011, Pages 1-22]
Price Image Investigating the Effect of Price Image and Social Media on Customers’ Intention to Purchase [Volume 10, Issue 1, 2020, Pages 147-168]
Price Paid by the Customer‎ Introducing a New Mathematical Formula for Calculating Customer Perceived Value Using the ‎Taguchi Loss Function and Customer Lifetime Value [Volume 10, Issue 3, 2020, Pages 105-118]
Pricing The Impact of Consumer Currency Perception on Price Sensitivity [Volume 3, Issue 1, 2013, Pages 119-138]
Pricing DESIGNING A DEVELOPED MODEL FOR EFFECTIVNESS OF E-CULTURE FACTOR IN MARKET REGULATION AND PRICING GOODS AND SERVICES [Volume 6, Issue 3, 2016, Pages 53-66]
Pricing Identification of Factors Affecting Overall Store Price Image (OSPI): A Meta Synthesis Approach [Volume 8, Issue 1, 2018, Pages 1-20]
Pricing Laboratory Services Pricing by using Interval Valued Fuzzy Multi-criteria Decision-making [Volume 9, Issue 1, 2019, Pages 89-106]
Pricing The Role of Pricing and Model Presence Stimuli on Purchasing Decision of Women’s Clothing Customers in Online Retailers [Volume 9, Issue 3, 2019, Pages 143-158]
Pricing Investigating the Effect of Various Price Discounts on Customers’ Purchase Intention and Loyalty with the Mediating Role of Perceived Deception (Case Study: Customers of Hedonic and Utilitarian Goods in Tehran City) [Volume 12, Issue 4, 2022, Pages 29-50]
Prioritizing- Customer Loyalty- Kaleh Company Prioritizing Effective Factors on Kaleh Company Customer Loyalty [Volume 5, Issue 1, 2015, Pages 219-234]
Privacy INVESTIGATION THE ROLE OF MOBILE USERâS GENDER ON ACCEPTANCE OF PERMISSION BASE MOBILE MARKETING ON IRANIAN MOBILE USERS AND CONSUMER RIGHTS PROTECTION GUIDELINES [Volume 4, Issue 4, 2014, Pages 65-100]
Private Banks. Investigating the Relationship between Marketing Innovation Capability and Communication Network with Brand-specific Role with the Mediating Role of Cooperation Value and Customer Value in Private Banks [Volume 12, Issue 3, 2022, Pages 71-88]
Process and Business Factors Investigating the Effect of Technological, Organization, Process and Business Factors on Successful Implementing Business Intelligence System in Internet Serves Provider Companies ( Case Study:Shatel Co. ) [Volume 4, Issue 4, 2014, Pages 143-166]
Processes for Customer Management Documentation of Customer Management Processes: Regards for MSCs Performance [Volume 4, Issue 1, 2014, Pages 58-43]
Processing Fluency‎ Investigating the Effect of Levels of Advertisement Metacognitive Difficulty on Individuals’ ‎Involvement‏ ‏from Persistence Dimension‎ [Volume 9, Issue 4, 2019, Pages 15-32]
Product Categories A Phenomenological Approach to Strengthening of Brand Attachment Strategy in Product Categories [Volume 7, Issue 2, 2017, Pages 43-62]
Product Failure An Empirical Study of the Impact of Response Strategies and Reputation of the Company on Consumers' Purchase Intention and Negative Word of Mouth Communication at the Time of Product Failure [Volume 9, Issue 2, 2019, Pages 31-52]
Product Features Determinants Factors and Outcomes of Internet Marketing Capabilities in the Banking Industry [Volume 9, Issue 3, 2019, Pages 19-42]
Product Involvement Investigating the effect of consumerâs risk aversion and product involvement on their brand loyalty and word of mouth behavior: the mediating role of brand attachment and brand trust [Volume 2, Issue 4, 2012, Pages 105-121]
Product Involvement Dimensions of the Myers-Briggs Type Indicator (MBTI) and the customersâ purchase Intention [Volume 2, Issue 4, 2012, Pages 151-165]
Product Involvement Investigating the Moderating Effects of Consumers’ Product Involvement and Knowledge in the Relationship between Product Scarcity Content and Online Impulse Buying Intention [Volume 11, Issue 3, 2021, Pages 110-93]
Product Knowledge Dimensions of the Myers-Briggs Type Indicator (MBTI) and the customersâ purchase Intention [Volume 2, Issue 4, 2012, Pages 151-165]
Product Knowledge Investigating the Moderating Effects of Consumers’ Product Involvement and Knowledge in the Relationship between Product Scarcity Content and Online Impulse Buying Intention [Volume 11, Issue 3, 2021, Pages 110-93]
Product Purchase The "Phenomenon of Online Store Browsing (Webrooming)" as Experienced by Generation Y Consumers [Volume 14, Issue 1, 2024, Pages 21-44]
Product Quality Identify and Rank the Factors Affecting the Development of the Export Business in International Markets [Volume 5, Special Issue, 2015, Pages 111-122]
Product related consumer intellectual involvement Country of Origin Image and Brand Equity Formation of Electronic Goods [Volume 1, Issue 3, 2011, Pages 109-128]
Product Searching The "Phenomenon of Online Store Browsing (Webrooming)" as Experienced by Generation Y Consumers [Volume 14, Issue 1, 2024, Pages 21-44]
Product-service Systems Determining the Scope of Product-oriented Service Businesses in Industrial Goods Companies (Case Study: Heavy Equipment Industry - Alpha Company) [Volume 9, Issue 1, 2019, Pages 15-32]
Product Type The Effect of the Role of Product Category in Attribute-based versus End-benefit Oriented Emotional Advertising [Volume 8, Issue 3, 2018, Pages 99-118]
Profitability The effect of Advertising on the Profitability of Iranian Textiles [Volume 4, Issue 2, 2014, Pages 155-172]
Profitability Antecedents and Consequences of Implementing Electronic Customer Relationship Management in Small and ‎Medium Enterprises [Volume 10, Issue 1, 2020, Pages 129-146]
Profitability Antecedents and Consequences of Implementing Electronic Customer Relationship Management in Small and ‎Medium Enterprises [Volume 10, Issue 1, 2020, Pages 105-128]
Project Exclusive Identity Devising a Branding Model for Multi-Purpose Mega Projects Localization for Iran: Implementing and Testing in a Multi-Purpose Project [Volume 2, Issue 2, 2012, Pages 1-20]
Project performance Selection of an Optimal Benchmarking Pattern in consideration of the Performance of Marketing Research Projects (Case Study: IRC Group) [Volume 6, Issue 0, 2016, Pages 19-32]
PROMETHEE Applying new hybrid method of analytical hierarchy process, Monte Carlo Simulation and PROMETHEE to prioritize and selecting appropriate target market [Volume 5, Issue 1, 2015, Pages 89-106]
Promotion Identify and examine the factors affecting brand loyalty: brand mobile phones Study [Volume 4, Issue 3, 2014, Pages 17-38]
Promotional Structured model Consumer-based Brand Equity based on Promotional-mix elements(Case Study: Food Active Industries of Tehran) [Volume 4, Issue 2, 2014, Pages 23-40]
Promotional-mix Structured model Consumer-based Brand Equity based on Promotional-mix elements(Case Study: Food Active Industries of Tehran) [Volume 4, Issue 2, 2014, Pages 23-40]
Promotional Plan A Phenomenological Approach to Strengthening of Brand Attachment Strategy in Product Categories [Volume 7, Issue 2, 2017, Pages 43-62]
Promotional Techniques Violation of Advertising and Marketing Legal Regulations on Children’s Food Packaging: A Qualitative Study [Volume 14, Issue 3, 2024, Pages 135-154]
Promotion strategy An investigation of the Impact of Promotion Strategy on the relationship between Communication Tools and Consumer Based Brand Equity (CBBE) in Iran Food Industry [Volume 6, Issue 0, 2016, Pages 1-18]
Proper Design Cognitive understanding of mobile games satisfaction elements (Using the Ladder Interview Technique in the Repertory Grid Methodology) [Volume 8, Issue 2, 2018, Pages 39-54]
Protein Products Developing a Model for Formulating Sustainable Marketing Strategies in the Iranian Food Industry (Case Study: Protein Product Manufacturers) [Volume 15, Issue 3, 2025, Pages 77-104]
Prouct positioning Notebook Positioning With Perceptual Map and Laddering Method [Volume 2, Issue 3, 2012, Pages 121-134]
Psychographic Segmentation of Customers Psychographic Segmentation of Global Online Retailing Based on Online Shopping Motivations and Online Shopping Behaviors [Volume 15, Issue 3, 2025, Pages 1-26]
Psychological contract Understanding the content of the psychological contract types in the context of relationship marketing and determining their dominance [Volume 5, Issue 2, 2015, Pages 87-108]
Psychological Factor Explaining the Compulsive Buying Behavior Based on the Factors of Psychological, Environmental, Materialism and Using Credit Card [Volume 7, Issue 3, 2017, Pages 21-40]
Psychological Life Space Theory Comparative Images Conceptualization of Brand Image by Psychological Life Space Theory in Iranian Retail Banking [Volume 11, Issue 1, 2021, Pages 87-110]
Public donations Investigating the Impact of Demographic Characteristics on Encouraging Public Donations via SMS Advertising [Volume 1, Issue 1, 2011, Pages 23-40]
Public key Proposing a New Approach for Security of Sending e-Cash Based on Blind Signature and Asymmetric Encryption Algorithms [Volume 1, Issue 2, 2011, Pages 105-116]
Public push Survey on Impact of Public push on Sustainability marketing mix and Sustainability marketing mix on Sustainability marketing success [Volume 4, Issue 1, 2014, Pages 194-173]
Pull strategy An investigation of the Impact of Promotion Strategy on the relationship between Communication Tools and Consumer Based Brand Equity (CBBE) in Iran Food Industry [Volume 6, Issue 0, 2016, Pages 1-18]
Purchase Considering the Effect of Fantasy Proneness and Alienation on Consumer Purchase Intentions Emphasizing Nostalgia Proneness and Brand Heritage [Volume 8, Issue 4, 2018, Pages 95-110]
Purchase Behavior The Effect of Content Quality and Brand Interactivity on Purchase Behavior with the Mediating Role of Users' Cognitive and Emotional Involvement in Social Networks [Volume 12, Issue 3, 2022, Pages 133-152]
Purchase decision involvement the studyof the effect of varaiety seking and involvement in purchase intention on customers attitude ( customers satisfaction ,loyalty,intent toward,chenging the brand) [Volume 5, Issue 2, 2015, Pages 211-224]
Purchase decisions The Role of Brand Personality in Stimulating Mobile Purchase Decision; Considering the Intervention of Brand Trust and Advertising Content [Volume 7, Issue 1, 2017, Pages 153-172]
Purchase Intention Analyzing factors Affecting Consumers’ Attitude & Intention to Purchase Counterfeit products of luxury Brands In clothing Industry [Volume 2, Issue 3, 2012, Pages 1-34]
Purchase Intention Dimensions of the Myers-Briggs Type Indicator (MBTI) and the customersâ purchase Intention [Volume 2, Issue 4, 2012, Pages 151-165]
Purchase Intention Halal foods: Examining the Factors affecting the consumers intention to purchase in Europe [Volume 4, Issue 1, 2014, Pages 92-73]
Purchase Intention Investigating the impact of psychological characteristics and demographic characteristics on the purchase intention. [Volume 4, Issue 3, 2014, Pages 161-188]
Purchase Intention Service Quality Roles in Create Brand Preference and Purchase Intention in Banking Services Industry [Volume 4, Issue 4, 2014, Pages 1-20]
Purchase Intention Empirical Investigating of Creative Advertising Effects on Purchase Intention: Mediating Role of Attitude toward Ad and Attitude Toward Brand [Volume 4, Issue 4, 2014, Pages 181-194]
Purchase Intention Experimental assessing of synergy in marketing [Volume 4, Issue 4, 2014, Pages 105-124]
Purchase Intention Influence of store image on purchase intention: The moderating role of trust and perceived risk [Volume 5, Issue 2, 2015, Pages 53-72]
Purchase Intention Investigating the effect of aesthetic aspect of packaging and its dimensions on purchase intention through packaging preference [Volume 5, Issue 2, 2015, Pages 163-184]
Purchase Intention Explaining the relationship between Product attributes, Customer experience and Brand equity with Purchase intention and Brand loyalty of mobile in Ahvaz city [Volume 5, Issue 3, 2015, Pages 103-120]
Purchase Intention Investigation and Analysis of Website Environmental Cues on Consumers’ Purchase Intention: The Mediating Role of Internal States [Volume 7, Issue 4, 2017, Pages 1-22]
Purchase Intention Impact of Brand Nostalgia and Brand Heritage on the Formation of Purchase Intention (Case Study: Nokia Mobile Phone) [Volume 8, Issue 3, 2018, Pages 41-58]
Purchase Intention An Empirical Study of the Impact of Response Strategies and Reputation of the Company on Consumers' Purchase Intention and Negative Word of Mouth Communication at the Time of Product Failure [Volume 9, Issue 2, 2019, Pages 31-52]
Purchase Intention Measuring the‏ ‏Aesthetics of Packaging Impact and Perceived Product Quality on the‏ ‏Intention Purchase with the ‎Moderating Role of Consumer Innovativeness and Consumer Environmental Concern Background [Volume 10, Issue 3, 2020, Pages 81-104]
Purchase Intention Effects of Personnel Clothing on Customers’ Expectations of Service Quality and Purchase Intention: The Moderating Effect of Mental Involvement and Gender (Case Study: Melat Bank) [Volume 11, Issue 2, 2021, Pages 133-150]
Purchase Intention Investigating the Effect of Various Price Discounts on Customers’ Purchase Intention and Loyalty with the Mediating Role of Perceived Deception (Case Study: Customers of Hedonic and Utilitarian Goods in Tehran City) [Volume 12, Issue 4, 2022, Pages 29-50]
Purchase Intention The Role of Avatar Features in Customer Identification and Purchase Intention in the Metaverse World [Volume 13, Issue 4, 2023, Pages 137-160]
Purchase Intention Investigating the Effects of Consumer Perception of Masstige Product Quality and Prestige Value on Purchase Intention by Mediating Product Attributes (Masstige Marketing in DORSA Company) [Volume 15, Issue 4, 2025, Pages 153-180]
Purchase Intention Effect of Greenwashing on the Purchase Intentions of Generation Z: The Role of Brand Image, Skepticism, and Brand Pessimism [Volume 16, Issue 1, 2026, Pages 69-94]
Purchase Intention The Effects of Augmented Reality Advertising on Purchase Intention and Shared Social Experience: An Experience Economy Approach [(Articles in Press)]
Purchase preference Study the effect of the organizational factors on the acceptance using combined heat and power Generation plants (small-scale generation) by organizational Consumers [Volume 2, Issue 2, 2012, Pages 37-50]
Purchase preference The effect of the aspects of word of mouth advertising on studentsâ purchase preference with concentration on adjusting role of modernism of consumer (Case Study: Mobile phone productions of SONY firm) [Volume 4, Issue 4, 2014, Pages 21-42]
Purchase Process Explaining the Drivers of Customer’s Perceived Value in the Retail Industry: Thematic Analysis and Shannon Entropy [Volume 14, Issue 2, 2024, Pages 55-82]
Purchasing Behavior of Luxury Cars‎ Explaining the Relationship between the Perceived Value of Customers of Luxury Car Brands and their Purchasing ‎Behavior in Tehran [Volume 10, Issue 2, 2020, Pages 43-62]
Purchasing Intention Designing a Model of factors influencing the behavior of young students Iranian clothing [Volume 6, Issue 4, 2016, Pages 159-176]
Purchasing Intention The Effect of Users' Interaction in Social Media on Purchasing By Brand Attitude and Subjective Norms [Volume 9, Issue 1, 2019, Pages 33-52]
Push strategy An investigation of the Impact of Promotion Strategy on the relationship between Communication Tools and Consumer Based Brand Equity (CBBE) in Iran Food Industry [Volume 6, Issue 0, 2016, Pages 1-18]

Q

Q method Scientific/Mental Typology of Marketing Performance of FinTech Startups Using the Cognitive Q-Method [Volume 14, Issue 3, 2024, Pages 97-134]
Q methodology Identifying the Mental Pattern of Employers Regarding the Appearance and Behavioral ‎Characteristics Effective in Hiring Marketers in Mashhad Organizations [Volume 13, Issue 1, 2023, Pages 47-72]
QSPM Technique Formulation and categorizing Iran Behnoosh Co. strategies: a Fuzzy approach [Volume 2, Issue 3, 2012, Pages 135-154]
QUAL Classifying WebQual Variables Based on Kano Model for Evaluating Customer Satisfaction of Internet Banking Service Quality [Volume 2, Issue 2, 2012, Pages 123-142]
Qualitative Analyses Procedure The Brand Placement Model using Grounded Theory approach [Volume 7, Issue 4, 2017, Pages 157-172]
Qualitative Meta-Synthesis Approach. Designing an Export Development Model for Nano Products of Knowledge-based Companies Working in the Field of Construction Using a Qualitative Meta-Synthesis Approach [Volume 12, Issue 3, 2022, Pages 201-232]
Qualitative Research Exploring Instagram User Motivations: An Analysis Using the Laddering Interview and ACV Technique [Volume 14, Issue 1, 2024, Pages 1-20]
Quality Function Deployment Network Analysis of Strategic Marketing Actions and Quality Function Deployment [Volume 1, Issue 3, 2011, Pages 165-192]
Quality of communication Effects of marketing tactics relationship on customer loyalty from the perspective of Irancell customers [Volume 2, Issue 4, 2012, Pages 44-62]
Quality of Outcome Cinema Marketing: Fitting a Perceived Quality Model Affecting Satisfaction, Behavioral Intention, and Dedication of Cinema Spectators [Volume 11, Issue 2, 2021, Pages 27-44]
Quasi-Experiment Experimental Investigation of the Effect of Corporate Social Responsibility (CSR) Storytelling on Brand Loyalty in the Ecotourism Industry: The Mediating Role of Perceived Authenticity and Brand Trust [Volume 15, Issue 4, 2025, Pages 73-98]

R

Rapport The impact of employees' emotional conditions on customer satisfaction and loyalty with the mediating role of rapport (Case study: travelers of Hashemi Nezhad airport of Mashhad who use customs [Volume 4, Issue 4, 2014, Pages 235-258]
Rational Choice Theory Identifying & Classification of Criteria in Choosing a Bank By Customers: Case Study at Bank Mellat [Volume 3, Issue 2, 2013, Pages 135-156]
Razavi products Analyzing the Influence of Customers’ Perception of Marketing Mix on Brand Equity: The Case of Razavi Nutritive Products [Volume 1, Issue 2, 2011, Pages 93-104]
Rebates Customer clustering for appointing rebating strategies, case study: Kadbano Co. [Volume 3, Issue 3, 2013, Pages 135-150]
Recommender Systems‎ Designing an Electronic Marketing Model for Medical Tourism of the Islamic Republic of Iran with the Proposal ‎Systems Approach [Volume 10, Issue 2, 2020, Pages 105-128]
Red Personality Considering the effect of Human Personality on Brand Personality [Volume 6, Issue 2, 2016, Pages 114-93]
Rejection Optimal Harmonization of Out-Network Traffic Control Regulations in Social Networks [Volume 4, Special Issue, 2014, Pages 143-158]
Relational benefits Explaining the Relationship between Positive Behavioral Outcomes of Employees and Customers of Selected Banks [Volume 1, Issue 3, 2011, Pages 129-144]
Relational performance Investigating the Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics [Volume 5, Issue 4, 2015, Pages 53-72]
Relationship Attractiveness Designing a Model for B2B Relationship Marketing in the Parsian Tourism Business Network [Volume 7, Issue 4, 2017, Pages 23-40]
Relationship Benefits Customers’ Perception of Relationship Benefits at Different Stages of the Relationship Life Cycle [Volume 10, Issue 2, 2020, Pages 1-20]
Relationship Commitment The Influence of Relationship Marketing on Customer Relationship Performance in Using New Electronic Banking Services [Volume 7, Issue 3, 2017, Pages 55-76]
Relationship Dynamics Customers’ Perception of Relationship Benefits at Different Stages of the Relationship Life Cycle [Volume 10, Issue 2, 2020, Pages 1-20]
Relationship equity A Model to Explain Customer Loyalty Based on Customer Equity and Customer Satisfaction: A study in mobile services industry in Bushehr [Volume 3, Issue 3, 2013, Pages 21-38]
Relationship Life Cycle Customers’ Perception of Relationship Benefits at Different Stages of the Relationship Life Cycle [Volume 10, Issue 2, 2020, Pages 1-20]
Relationship Marketing Programs Customers’ Perception of Relationship Benefits at Different Stages of the Relationship Life Cycle [Volume 10, Issue 2, 2020, Pages 1-20]
Relationship Marketing Strategies The Influence of Relationship Marketing on Customer Relationship Performance in Using New Electronic Banking Services [Volume 7, Issue 3, 2017, Pages 55-76]
Relationship marketing tactics Effects of marketing tactics relationship on customer loyalty from the perspective of Irancell customers [Volume 2, Issue 4, 2012, Pages 44-62]
Relationship marketing tactics Investigating effects of relationship marketing tactics on customer satisfaction and loyalty(Iran Insurance Company) [Volume 5, Issue 1, 2015, Pages 129-148]
Relationship quality Explaining the Relationship between Positive Behavioral Outcomes of Employees and Customers of Selected Banks [Volume 1, Issue 3, 2011, Pages 129-144]
Relationship quality The Effect of Relationship Marketing Strategies On The Irankhodro`s authorized dealers â economical Performance [Volume 4, Issue 1, 2014, Pages 106-93]
Relationship quality Studying the effect of customer relationship management on the quality dimensions of relationship, from the perspective of the Iran insurance industry customers [Volume 5, Special Issue, 2015, Pages 29-44]
Relationship quality Identifying Effective Factors of Brand Co-creation in the Social Media Brand Community [Volume 12, Issue 4, 2022, Pages 69-90]
Relationship Satisfaction The Influence of Relationship Marketing on Customer Relationship Performance in Using New Electronic Banking Services [Volume 7, Issue 3, 2017, Pages 55-76]
Relationship Typology Designing a Model for B2B Relationship Marketing in the Parsian Tourism Business Network [Volume 7, Issue 4, 2017, Pages 23-40]
Relative Advantage An Application of the Diffusion of Innovation Theory in Financial Services Marketing (Case Study: The Stock Exchange) [Volume 7, Issue 3, 2017, Pages 77-86]
Relativistic Appreciation The Effect of the National Identity of Consumers on Foreign Product Purchase [Volume 6, Issue 2, 2016, Pages 132-115]
Religious Orientation Studying the Mediator Role of Religious Orientation on the Customer Loyalty Model [Volume 7, Issue 1, 2017, Pages 115-130]
Religious Tourism\'s Industry E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
Religious Tourism\'s Industry E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
Religious Tourism\'s Industry E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
Religious Tourism\'s Industry E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
Religious Tourism\'s Industry E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
Religious Tourism\'s Industry E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
Religious Tourism\'s Industry E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
Religious Tourism\'s Industry E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
Religious Tourism\'s Industry E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
Religious Tourism\'s Industry E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
Religious Tourism\'s Industry E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
Religious Tourism\'s Industry E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
Religious Tourism\'s Industry E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
Religious Tourism\'s Industry E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
Repertory grid Presenting the Structure of Effective Factors in the Disposing of Goods using the Repertory Grid (Validation of the Structure in the Mobile Phone Market in Tehran) [Volume 12, Issue 1, 2022, Pages 129-150]
Repertoryy Grid Cognitive understanding of mobile games satisfaction elements (Using the Ladder Interview Technique in the Repertory Grid Methodology) [Volume 8, Issue 2, 2018, Pages 39-54]
Reproductive Company Investigating the Effect of Environmental Factors on the Success of Academic Reproductive Companies (Case Study: the Companies of Isfahan Science & Technology Town) [Volume 5, Issue 3, 2015, Pages 87-102]
Resources Investigating the impact of marketing intelligence on competitive advantage in SMEs [Volume 4, Issue 4, 2014, Pages 25-46]
Response Strategies An Empirical Study of the Impact of Response Strategies and Reputation of the Company on Consumers' Purchase Intention and Negative Word of Mouth Communication at the Time of Product Failure [Volume 9, Issue 2, 2019, Pages 31-52]
Restaurant industry Evaluation of factors affecting customer satisfaction in the restaurant industry. Case study: Boof restaurant chain [Volume 4, Issue 3, 2014, Pages 75-88]
Retail Identification and Prioritization of Effective Dimensions on the Customer’s Experience in Retail Environments ‎‎(Case Study: Ofogh Koorosh Chain Stores)‎ [Volume 9, Issue 3, 2019, Pages 179-200]
Retail Banking Identifying & Classification of Criteria in Choosing a Bank By Customers: Case Study at Bank Mellat [Volume 3, Issue 2, 2013, Pages 135-156]
Retailer Proposing a Model for Explaining Retailers Based Brand Equity [Volume 2, Issue 2, 2012, Pages 107-122]
Retailer Associations Analysis of Retailer Equity Based on Selected Store Image Dimensions (Case Study: Refah, CityCenter (HyperStar) & Kowsar stores) [Volume 5, Issue 3, 2015, Pages 143-160]
Retailer Awareness Analysis of Retailer Equity Based on Selected Store Image Dimensions (Case Study: Refah, CityCenter (HyperStar) & Kowsar stores) [Volume 5, Issue 3, 2015, Pages 143-160]
Retailer brand loyalty Designing Retailer Brand Personality Based on Experiential Values in Marketing â [Volume 6, Issue 4, 2016, Pages 89-106]
Retailer brand personality Designing Retailer Brand Personality Based on Experiential Values in Marketing â [Volume 6, Issue 4, 2016, Pages 89-106]
Retailer Equity Analysis of Retailer Equity Based on Selected Store Image Dimensions (Case Study: Refah, CityCenter (HyperStar) & Kowsar stores) [Volume 5, Issue 3, 2015, Pages 143-160]
Retailer Loyalty Analysis of Retailer Equity Based on Selected Store Image Dimensions (Case Study: Refah, CityCenter (HyperStar) & Kowsar stores) [Volume 5, Issue 3, 2015, Pages 143-160]
Retailer Perceived Quality Analysis of Retailer Equity Based on Selected Store Image Dimensions (Case Study: Refah, CityCenter (HyperStar) & Kowsar stores) [Volume 5, Issue 3, 2015, Pages 143-160]
Retail Industry Explaining the Drivers of Customer’s Perceived Value in the Retail Industry: Thematic Analysis and Shannon Entropy [Volume 14, Issue 2, 2024, Pages 55-82]
Retail Industry Experts Identify and Prioritize the Factors Affecting the Optimal Location Selection of Retail Chain Stores Using Geomarketing [Volume 11, Issue 1, 2021, Pages 111-142]
Return on Assets (ROA) Simulating the Interaction Effects of Green Marketing Programs and Asset Efficiency Using System Dynamics Modeling [Volume 15, Issue 2, 2025, Pages 173-202]
Revenue Management The Improvement of Revenue Management in the Hoteling Industry using Neural Networks to Determine Stochastic Parameter in an Overbooking Model [Volume 7, Issue 3, 2017, Pages 87-106]
Reverse Marketing Proposing a Value Co-Creation Model with a Reverse B2B Marketing Approach in Knowledge-Based Cooperative Companies in Isfahan Province [Volume 14, Issue 4, 2024, Pages 183-216]
RFID Radio Frequency Identification (RFID): A Technology for Enhancing Computerized Maintenance System (CMMS) [Volume 3, Special Issue, 2013, Pages 13-20]
RFID Toward the Design of Rural Intelligent Public Transportation System Rural Public Transportation of Iran [Volume 3, Special Issue, 2013, Pages 51-58]
RFM analysis Behavioral and Performance Analysis of Telecom Company Customers Based on Customer Relationship Management Approach Using Data Mining Techniques [Volume 6, Issue 1, 2016, Pages 221-236]
RFM model Utilization of Fuzzy Delphi Analytical Hierarchy Process (FDAHP) and Hierarchical Cluster Analysis (HCA) in RFM Model for Measurement the Customer, Life Time Value: The Case of Toos Shargh Company [Volume 2, Issue 3, 2012, Pages 51-68]
RFM model Customer clustering for appointing rebating strategies, case study: Kadbano Co. [Volume 3, Issue 3, 2013, Pages 135-150]
RFM model The Comparative Study of Data Mining Clustering Algorithms to Measure Customer Value in Customer Relationship Management in the Insurance Industry [Volume 6, Issue 1, 2016, Pages 1-22]
Rhetoric in Image Designing a Typology for Visual Rhetoric with a Focus on the Interaction of Metaphor and Metonymy in Print Advertising [Volume 9, Issue 1, 2019, Pages 125-144]
Rice Production Grounded Theory Model for Marketing Modern Agricultural Technologies with Emphasis on Rice Production in Mazandaran Province [Volume 15, Issue 4, 2025, Pages 181-208]
Risk Risk Analysis of New Product Development Using Bayesian Networks [Volume 2, Issue 1, 2012, Pages 185-202]
Risk Investigating co-creation intention and its correlation with perceived value and positive Word-of-Mouth; considering the role of perceived time risk [Volume 6, Issue 3, 2016, Pages 127-146]
Risk Aversion Investigating the effect of consumerâs risk aversion and product involvement on their brand loyalty and word of mouth behavior: the mediating role of brand attachment and brand trust [Volume 2, Issue 4, 2012, Pages 105-121]
Risk proclivity The effect of strategic orientation on export performance in the exportin company Bushehr [Volume 6, Issue 4, 2016, Pages 125-140]
RSA Proposing a New Approach for Security of Sending e-Cash Based on Blind Signature and Asymmetric Encryption Algorithms [Volume 1, Issue 2, 2011, Pages 105-116]
Rumor Response Designing a Response Model to Marketing Rumors on Social Media Networks (Case Study: Rumors in the Food Industry on Social Media) [(Articles in Press)]
Runner The Experience of Tasting Different Brands of Non-alcoholic Beer among Runners Athletes ‎from the Neuromarketing Perspective [Volume 13, Issue 2, 2023, Pages 65-84]
Rural Home Business Identifying Drivers Affecting Micro-business Development in Rural Home Business [Volume 8, Issue 3, 2018, Pages 119-140]

S

Saderat Bank Design and test banking services marketing model based on systematic Grounded theory method in Bank Saderat Iran [Volume 11, Issue 3, 2021, Pages 44-23]
Saderat Bank of Iran The Impact of Corporate Social Responsibility on Brand Loyalty through Brand Credibility (Case Study: Saderat Bank of Iran, Bushehr City) [Volume 7, Issue 4, 2017, Pages 57-76]
Sales Effectiveness Providing a Framework to Implement Gamification for Sales Effectiveness in the Education and Consulting Business Industry [Volume 14, Issue 4, 2024, Pages 65-92]
Salesforce The Development of Marketing and Salesforce Ethical and Behavioral Standards in the Ghasem Iran Distribution Company [Volume 7, Issue 3, 2017, Pages 125-140]
Sales Force Listening Skill A Model of Performance- Behavioral Consequences of Sales Force Listening Skill [Volume 8, Issue 4, 2018, Pages 27-44]
Sales Force Performance The Effects of Emerging Leadership Styles on Sales Force Performance with the Mediating Role of Satisfaction and Trust in the Sales Manager [Volume 12, Issue 2, 2022, Pages 109-144]
Sales forecasting Sales Forecasting Using the Meta-learning Method (Case study: Aluminum Sales in Iran’s Mercantile Exchange Market) [Volume 13, Issue 3, 2023, Pages 113-132]
Sales Manager Satisfaction The Effects of Emerging Leadership Styles on Sales Force Performance with the Mediating Role of Satisfaction and Trust in the Sales Manager [Volume 12, Issue 2, 2022, Pages 109-144]
Sales Network Identification and screening of the challenges facing the sales network in insurance industry and solution using Fuzzy Delphi Technique [Volume 5, Special Issue, 2015, Pages 111-124]
Sales Performance Effect of Selling Skills on Bank Teller Sales Performance [Volume 4, Issue 4, 2014, Pages 43-56]
Sales Performance The Impact of Networking on Sales Performance: A Study of the Mediating Role of Creativity and Job Satisfaction (Case Study: Kosar Insurance Agency, Mashhad) [Volume 13, Issue 1, 2023, Pages 1-16]
Salesperson expertise An Investigation of the Impact of Selling Orientation and Salesperson Expertise on Salesperson Performance According to the Mediator Role of Customer Trust (Case Study: Selling Agencies of Imported Vehicles in Mashhad) [Volume 6, Issue 0, 2016, Pages 55-74]
Salesperson performance An Investigation of the Impact of Selling Orientation and Salesperson Expertise on Salesperson Performance According to the Mediator Role of Customer Trust (Case Study: Selling Agencies of Imported Vehicles in Mashhad) [Volume 6, Issue 0, 2016, Pages 55-74]
Salesperson’s Performance A Model of Performance- Behavioral Consequences of Sales Force Listening Skill [Volume 8, Issue 4, 2018, Pages 27-44]
Sales Strategy Elements Identification and Explanation of the Nature of Brand Sales Strategy in FMCGs based on Grounded Theory [Volume 6, Issue 3, 2016, Pages 1-18]
Sales Manager Trust The Effects of Emerging Leadership Styles on Sales Force Performance with the Mediating Role of Satisfaction and Trust in the Sales Manager [Volume 12, Issue 2, 2022, Pages 109-144]
Saman Bank Impacts of Rebranding and Customer Experience on Service Quality and Customer Loyalty [Volume 15, Issue 1, 2025, Pages 121-144]
Samsung Mobile Phones Determinants and Key Outcomes of Masstige Brand Equity: A Case Study of Samsung Mobile Phones [Volume 16, Issue 1, 2026, Pages 159-188]
Satisfaction Investigating Brand Social Identity Perspective and Its Influence on Brand Loyalty Development The Case of Kaleh Dairy Company [Volume 2, Issue 2, 2012, Pages 87-106]
Satisfaction Review and Identification of Critical Success Factors in Adoption of Mobile Banking by Customers [Volume 1, Issue 3, 2011, Pages 99-108]
Satisfaction Studying and Investigating the Rate of Clients Satisfaction Measurement during 1384-1390 Using CMS Model Case Study: Association of Physical Education of Isfahan [Volume 3, Issue 1, 2013, Pages 161-182]
Satisfaction Behavioral differences between the two groups of users and non-users of self-service technologies [Volume 4, Issue 1, 2014, Pages 136-119]
Satisfaction Determinants of Intention to Purchase Online Airline Ticket [Volume 4, Issue 1, 2014, Pages 152-137]
Satisfaction The Effect of Cognitive Absorption and websites features on Satisfaction and User Continuous Usage of the Social Network (case study: Facebook) [Volume 4, Issue 2, 2014, Pages 95-110]
Satisfaction A Model of E-Loyalty and Word-Of-Mouth based on e-trust in E-banking services (Case Study: Mellat Bank) [Volume 4, Special Issue, 2014, Pages 101-114]
Satisfaction Identify and examine the factors affecting brand loyalty: brand mobile phones Study [Volume 4, Issue 3, 2014, Pages 17-38]
Satisfaction The examining of the direct and indirect effects of relational marketing elements on the athletes loyalty to Sports Club [Volume 4, Issue 3, 2014, Pages 149-160]
Satisfaction Investigating effects of relationship marketing tactics on customer satisfaction and loyalty(Iran Insurance Company) [Volume 5, Issue 1, 2015, Pages 129-148]
Satisfaction The Analysis of Brand Love and the Impact of Associations, Satisfaction, and Trust on Brand Love [Volume 8, Issue 4, 2018, Pages 1-26]
Saudi Arabia and the United Arab Emirates Examining a structural model of consumer animosity impact on boycotting pilgrimage and recreation trips to Saudi Arabia and the United Arab Emirates in Tehran [Volume 6, Issue 4, 2016, Pages 53-66]
SAW technique Formulation and categorizing Iran Behnoosh Co. strategies: a Fuzzy approach [Volume 2, Issue 3, 2012, Pages 135-154]
Scenario Building Future Research on Smart Marketing Based on the Internet of Things (Case Study: Iranian Social Security Organization) [Volume 15, Issue 1, 2025, Pages 181-214]
Scent Imagery Marketing and Senses: The Influence of Scent and Color Cues on the Affective Costumer Experience of Food e-Tailing [Volume 12, Issue 1, 2022, Pages 1-24]
Science & Investigating the Effect of Environmental Factors on the Success of Academic Reproductive Companies (Case Study: the Companies of Isfahan Science & Technology Town) [Volume 5, Issue 3, 2015, Pages 87-102]
Science &amp Investigating the Effect of Environmental Factors on the Success of Academic Reproductive Companies (Case Study: the Companies of Isfahan Science & Technology Town) [Volume 5, Issue 3, 2015, Pages 87-102]
Science and Technology parks Identification and Prioritization Commercialization Policy for Knowledge Enterprise at Science and Technology Parks [(Articles in Press)]
Scientific Publicatons The Presence of Neuromarketing Scientific Publications in Social Media: An Altmetric Study [Volume 11, Issue 1, 2021, Pages 27-44]
Scientometrics The Presence of Neuromarketing Scientific Publications in Social Media: An Altmetric Study [Volume 11, Issue 1, 2021, Pages 27-44]
Search engine Antecedents and Outcomes of Search Engines Loyalty: Designing a model of Iranian Users Loyalty [Volume 3, Issue 2, 2013, Pages 25-46]
Security Investigating Intention to e-shopping Based on Expansion of Technology Acceptance Model [Volume 2, Issue 1, 2012, Pages 93-110]
Security The Presentation of an Ideal Safe SMS based model in mobile Electronic commerce using Encryption hybrid algorithms AES and ECC [Volume 4, Special Issue, 2014, Pages 115-132]
Seeding Providing a Framework for Using Seeding in Marketing: A Meta-Synthesis Approach [Volume 11, Issue 2, 2021, Pages 69-90]
Seed Marketing Introducing a New Banking Product Development Model based on Seed Marketing [Volume 12, Issue 3, 2022, Pages 35-70]
Segmentation Segmentation of Shopping Centers Visitors based on their Activities through Factor Analysis and Cluster Analysis [Volume 3, Issue 1, 2013, Pages 81-96]
Segmentation Identification of Dominant Customer Behavior Patterns among different Sectors over Time (Case Study: Ansar Bank) [Volume 8, Issue 4, 2018, Pages 149-165]
Segmentation Customer Segmentation in Online Retails Based on Customer Experience and Demographic Characteristics: A Self-Organizing-Maps (SOM) Approach [Volume 12, Issue 1, 2022, Pages 69-88]
Selected Tourist Destinations of Iran The Impact of Tourist Mental Image of Tourist Destination on the Value Co-creation by Focusing on the Mediating Role of Destination Love: A Study of Selected Tourist Destinations of Iran [Volume 13, Issue 3, 2023, Pages 1-22]
Selective Demarketing Developing a Demarketing Model to Improve Environmental Sustainability Behaviors in the Electricity Company [Volume 15, Issue 3, 2025, Pages 49-76]
Self-Congruence Investigating the Effect of the Customer’s First Impression from the Advertiser’s Personality on the ‎Effectiveness of Advertisement: The Moderating Role of the Customer’s Self-Congruence with the Advertiser ‎‎(Case Study: Management Students of Guilan University)‎ [Volume 10, Issue 2, 2020, Pages 129-152]
Self-construal Studying the Effect of Self-Construal on Consumers Complaining Behaviour [Volume 6, Issue 0, 2016, Pages 157-176]
Self-image An Evaluation of Iranian consumers' New Identity in Iran's Virtual Space and its Effect on Communication Activities of Brands using Classic Grounded Theory [Volume 8, Issue 1, 2018, Pages 117-130]
Self-organizing maps Market Segmentation from the consumer's perspective using ANN and identification of their key characteristics based on the Taguchi technique (A case study in a shampoo industry) [Volume 4, Issue 4, 2014, Pages 125-142]
Self-presentation.‎ Investigating the Effect of Consumers’ Need for Uniqueness on Their Purchasing Behavior through Self-‎expression and Self-presentation [Volume 10, Issue 4, 2020, Pages 17-36]
Selling orientation An Investigation of the Impact of Selling Orientation and Salesperson Expertise on Salesperson Performance According to the Mediator Role of Customer Trust (Case Study: Selling Agencies of Imported Vehicles in Mashhad) [Volume 6, Issue 0, 2016, Pages 55-74]
Selling Skill Effect of Selling Skills on Bank Teller Sales Performance [Volume 4, Issue 4, 2014, Pages 43-56]
Selling skills Sales orientation Customer orientations Performance Sales force The moderator role of selling skills on the relationship between sales orientation-customer orientation and sales force performance of the agencies of Asian Insurance Firm [Volume 3, Issue 2, 2013, Pages 87-108]
Sense of Perceived Victimhood Identifying and Understanding harm to Consumers with a Sense of Perceived Victim Using Grounded Theory [Volume 12, Issue 4, 2022, Pages 113-132]
Sense of Taste The Experience of Tasting Different Brands of Non-alcoholic Beer among Runners Athletes ‎from the Neuromarketing Perspective [Volume 13, Issue 2, 2023, Pages 65-84]
Sensitivity Cross-Cultural Time Sensitivity in a Bilateral E-Negotiation System [Volume 4, Special Issue, 2014, Pages 55-68]
Sensory Bias Designing a Model of Misbehavior due to Customers' Mental Biases in the Financial Industry: Bank and Stock Market Customers [Volume 12, Issue 2, 2022, Pages 67-90]
Sensory innovativeness The Influence of Consumers' Innovativeness on their Shopping Decision Making Styles [Volume 1, Issue 3, 2011, Pages 1-26]
Sensory Marketing Marketing and Senses: The Influence of Scent and Color Cues on the Affective Costumer Experience of Food e-Tailing [Volume 12, Issue 1, 2022, Pages 1-24]
Sentiment Analysis Fuzzy Logic-Based Unsupervised Sentiment Analysis and Opinion Mining: Applications in Market Research [Volume 14, Issue 1, 2024, Pages 127-146]
Sepah Bank Determinants Factors and Outcomes of Internet Marketing Capabilities in the Banking Industry [Volume 9, Issue 3, 2019, Pages 19-42]
SERVEQUAL Model Investigating the Effective Factors on Customer’s Satisfaction Using SERVEQUAL Model [Volume 2, Issue 3, 2012, Pages 173-186]
Service brand equity Introducing a Comprehensive Model of Service Brand Equity and Customer Buying Behavior - The Case of ANSAR Bank [Volume 1, Issue 3, 2011, Pages 63-78]
Service brand equity Offering a model for measuring service brand equity in the field of services : Testing and implementation in a virtual university. [Volume 3, Issue 2, 2013, Pages 191-206]
Service branding Investigation of the Impact of service brand dimensions on brand loyalty in Banking Industry [Volume 5, Issue 4, 2015, Pages 119-138]
Service Configuration Determining the Scope of Product-oriented Service Businesses in Industrial Goods Companies (Case Study: Heavy Equipment Industry - Alpha Company) [Volume 9, Issue 1, 2019, Pages 15-32]
Service Continuum Determining the Scope of Product-oriented Service Businesses in Industrial Goods Companies (Case Study: Heavy Equipment Industry - Alpha Company) [Volume 9, Issue 1, 2019, Pages 15-32]
Service Design Providing a framework of combination Kano model with Rubost design to enhance customer satisfaction in Service Organizations [Volume 3, Issue 4, 2013, Pages 139-154]
Service-Dominant Logic (SDL)" Providing an integrated framework for creating shared value: from customer experience to sustainable governance in hybrid ecosystems [(Articles in Press)]
Service Experience The Role of Learning Agility in the Relationship between Service Experience and Value Co-Creation in Consumers with the Moderating Role of Cognitive Engagement [Volume 14, Issue 3, 2024, Pages 77-96]
Service failure Studying the Effect of Self-Construal on Consumers Complaining Behaviour [Volume 6, Issue 0, 2016, Pages 157-176]
Service failure The Effect of Recovery Service and Personal Failures on Customer Satisfaction in Health Services (Case study: Dental industry) [Volume 11, Issue 3, 2021, Pages 210-197]
Service failure The Effects of Service Failure and Brand Transgression on Customer Coping Strategies in Internet Taxis [Volume 12, Issue 1, 2022, Pages 177-196]
Service failure Meta-Synthesis of Service Recovery Studies with a Cultural Approach [Volume 15, Issue 3, 2025, Pages 27-48]
Service Industry Designing an Interactive Model for Marketing Intelligence and Effectiveness of the Insurance Industry Performance using Fuzzy AHP Techniques Case Study: Pasargad Insurance [Volume 9, Issue 2, 2019, Pages 149-168]
Service Innovation Survey The Effect of Service Innovation on Behavioural Intention of Customers with Mediating role of Experiential Marketing Case of: Five-Star Hotels in Mashhad City [Volume 6, Issue 2, 2016, Pages 36-19]
Service quality Interaction of Employee Loyalty and Customer Loyalty in the Service Industry [Volume 1, Issue 3, 2011, Pages 27-46]
Service quality Investigating the Effective Factors on Customer’s Satisfaction Using SERVEQUAL Model [Volume 2, Issue 3, 2012, Pages 173-186]
Service quality the effect of external knowledge on brand equity [Volume 4, Issue 2, 2014, Pages 1-22]
Service quality A Model of E-Loyalty and Word-Of-Mouth based on e-trust in E-banking services (Case Study: Mellat Bank) [Volume 4, Special Issue, 2014, Pages 101-114]
Service quality Service Quality Roles in Create Brand Preference and Purchase Intention in Banking Services Industry [Volume 4, Issue 4, 2014, Pages 1-20]
Service quality Designing a Fuzzy Expert System For Measuring E-Banking Service Quality [Volume 5, Issue 1, 2015, Pages 59-88]
Service quality Examining The influence of customer-brand identification on loyalty by the intermediary role of service quality, perceived value and brand trust in Homa hotel of Mashhad [Volume 6, Issue 2, 2016, Pages 92-75]
Service quality An Assessment Model of Local marketing in Mellat Bank Branches [Volume 7, Issue 2, 2017, Pages 79-92]
Service quality Developing a Model for Measuring the Quality of Fintech Customer Service Using a Systematic Review Approach [Volume 12, Issue 2, 2022, Pages 189-216]
Service quality Impacts of Rebranding and Customer Experience on Service Quality and Customer Loyalty [Volume 15, Issue 1, 2025, Pages 121-144]
Service recovery Meta-Synthesis of Service Recovery Studies with a Cultural Approach [Volume 15, Issue 3, 2025, Pages 27-48]
Services ٍEvaluating Advertizing Effectiveness of Parsian Bank and Identifying the Factors with Most Influence on Its Improvement in the City of Tehran [Volume 1, Issue 2, 2011, Pages 17-40]
Services Offering a model for measuring service brand equity in the field of services : Testing and implementation in a virtual university. [Volume 3, Issue 2, 2013, Pages 191-206]
Services marketing mix Introducing a Comprehensive Model of Service Brand Equity and Customer Buying Behavior - The Case of ANSAR Bank [Volume 1, Issue 3, 2011, Pages 63-78]
Servitization Determining the Scope of Product-oriented Service Businesses in Industrial Goods Companies (Case Study: Heavy Equipment Industry - Alpha Company) [Volume 9, Issue 1, 2019, Pages 15-32]
Shampoo market Market Segmentation from the consumer's perspective using ANN and identification of their key characteristics based on the Taguchi technique (A case study in a shampoo industry) [Volume 4, Issue 4, 2014, Pages 125-142]
Shannon Entropy Presenting a Model of the Temporal Effects on Consumer Behavior Based on a Meta Synthesis Approach [Volume 11, Issue 4, 2021, Pages 63-84]
Shannon Entropy Explaining the Drivers of Customer’s Perceived Value in the Retail Industry: Thematic Analysis and Shannon Entropy [Volume 14, Issue 2, 2024, Pages 55-82]
Shannon Entropy Developing a Model of Factors Influencing Customer Online Purchase Intention: A Meta-Synthesis Approach [Volume 16, Issue 1, 2026, Pages 95-132]
Share Brand Community The Effect of Social Media on Trust and Brand Loyalty Formation in the Brand Community (Case Study: The Social Network of Instagram) [Volume 7, Issue 3, 2017, Pages 107-124]
Shared Social Experience The Effects of Augmented Reality Advertising on Purchase Intention and Shared Social Experience: An Experience Economy Approach [(Articles in Press)]
Shareholder value Customer Satisf Action, Financial Performance And Shareholder Value [Volume 5, Special Issue, 2015, Pages 95-110]
Sharing Economy Platforms A Meta-Synthesis of the Integrated Model of Customer Value Co-Destruction and Co-Creation [Volume 13, Issue 4, 2023, Pages 1-26]
Shopping centers Segmentation of Shopping Centers Visitors based on their Activities through Factor Analysis and Cluster Analysis [Volume 3, Issue 1, 2013, Pages 81-96]
Shopping centers An Investigation of Customers’ Shopping Experiences in Tabriz Shopping Centers Using Phenomenological Approach [Volume 7, Issue 2, 2017, Pages 63-78]
Shopping Decision making style The Influence of Consumers' Innovativeness on their Shopping Decision Making Styles [Volume 1, Issue 3, 2011, Pages 1-26]
Shopping Experiences An Investigation of Customers’ Shopping Experiences in Tabriz Shopping Centers Using Phenomenological Approach [Volume 7, Issue 2, 2017, Pages 63-78]
Shopping Journey Map Designing and Explaining the Purchase Journey Map of Moviegoers Based on Contact Points [Volume 14, Issue 1, 2024, Pages 79-102]
Shopping styles Investigating And Comparing âConsumer Decision Making Stylesâ Among Working and Non-Working Females [Volume 3, Issue 2, 2013, Pages 1-24]
Shopping value Phenomenological Analysis of Omni-channel Shopping Value from the Perspective of ‘Generation Y’ and ‘Generation X’ Customers [Volume 12, Issue 2, 2022, Pages 43-66]
Short Message Service Analytical comparison of Technology Acceptance Model and theory of reasoned action about mobile advertising acceptance [Volume 3, Issue 4, 2013, Pages 181-196]
Simulation Modeling Customer Loyalty by System Dynamics Methodology (Case Study: Internet Service Provider Company) [Volume 5, Issue 4, 2015, Pages 185-204]
Situational Animosity Examining a structural model of consumer animosity impact on boycotting pilgrimage and recreation trips to Saudi Arabia and the United Arab Emirates in Tehran [Volume 6, Issue 4, 2016, Pages 53-66]
Small and medium companies Investigating and Categorizing Effective Factors and Components on New Product Development Process (Studying SMEs Managersâ Perspective in Food and Beverage Industries of Fars Province) [Volume 1, Issue 1, 2011, Pages 101-126]
Small and medium companies Investigating and Categorizing Effective Factors and Components on New Product Development Process (Studying SMEs Managersâ Perspective in Food and Beverage Industries of Fars Province) [Volume 1, Issue 1, 2011, Pages 101-126]
Small and Medium Enterprises SMEs A Framework for Social Media Marketing Evaluation in SMEs: A Mixed-methods Approach [Volume 12, Issue 4, 2022, Pages 1-28]
Small and Medium-sized Enterprises (SMEs)‎ International Marketing Ecosystem [Volume 9, Issue 4, 2019, Pages 1-14]
Small and Medium-Sized Enterprises (SMEs) The Application of HRM Policies for Marketing Managers: Emphasis on Marketing Strategies and Organization Performance in SMEs [Volume 11, Issue 3, 2021, Pages 146-129]
Small and Medium virtual businesses Effects of Digital Orientation on Marketing Performance with the Mediating Role of Digital Marketing Capabilities in Small and Medium Businesses [Volume 13, Issue 4, 2023, Pages 115-136]
Smart Decision-Making A Mixed-Methods Study on the Impact of Augmented Reality (AR) on Brand Equity and Smart Decision-Making in Retail Industries [Volume 14, Issue 4, 2024, Pages 149-182]
Smart marketing Future Research on Smart Marketing Based on the Internet of Things (Case Study: Iranian Social Security Organization) [Volume 15, Issue 1, 2025, Pages 181-214]
Smartphone An Evaluation of Iranian consumers' New Identity in Iran's Virtual Space and its Effect on Communication Activities of Brands using Classic Grounded Theory [Volume 8, Issue 1, 2018, Pages 117-130]
Smartphones Evaluating the Impact of Individual Factors on Consumer Attitudes towards Mobile applications (Case Study: Smart Phone's Users among the Bachelor Students of University of Isfahan) [Volume 7, Issue 3, 2017, Pages 1-20]
Smartphones Designing a Model of the Antecedents of Users Avoiding In-App Ads in Smartphone Applications [Volume 15, Issue 4, 2025, Pages 1-30]
Smartpls The Influence external signals on perceived quality and purchase intention products of high involvement (case study: Laptop) [Volume 4, Issue 2, 2014, Pages 209-226]
Smart PLS Studying the Mediator Role of Customer Based Brand Equity in Successful Customer Relationship and Brand Image of Five Star Hotels in Mashhad [Volume 2, Issue 1, 2012, Pages 73-92]
Smart Supply Chain Developing a Conceptual Model for the Implementation of Industry 4.0 Technologies in the Supply Chain: A Grounded Theory Approach [Volume 15, Issue 3, 2025, Pages 133-160]
Smart Tourism Studying the Effect of IT on Sustainable Development of Tourism Destinations toward Developing Smart Tourism Destinations (Based on the Meta Synthetize Approach) [Volume 7, Issue 4, 2017, Pages 95-116]
SMEs Documentation of New Promotion Approaches in Small and Medium Sized Businesses of the Textile Industry [Volume 2, Issue 1, 2012, Pages 167-184]
SMEs managers perspective Investigating and Categorizing Effective Factors and Components on New Product Development Process (Studying SMEs Managersâ Perspective in Food and Beverage Industries of Fars Province) [Volume 1, Issue 1, 2011, Pages 101-126]
SMS Advertising SMS advertisements' adoption among Tehran mobile users [Volume 4, Issue 4, 2014, Pages 47-64]
SMS Advertising INVESTIGATION THE ROLE OF MOBILE USERâS GENDER ON ACCEPTANCE OF PERMISSION BASE MOBILE MARKETING ON IRANIAN MOBILE USERS AND CONSUMER RIGHTS PROTECTION GUIDELINES [Volume 4, Issue 4, 2014, Pages 65-100]
SMS Advertising SMS Advertising and Consumer Privacy: Analysis of Factors Affecting Consumer Willingness to send and Receive Information in Permission and Data based SMS advertising [Volume 3, Special Issue, 2013, Pages 101-124]
Sociability features of sellers Identifying the Relationship between Sociability Features of Sellers, Store Interior and Impulse Buying Behavior of Customers (Case Study: Shahrvand Chain Stores in Tehran) [Volume 7, Issue 1, 2017, Pages 75-92]
Social Bundling The Impact of Social Bundling on Consumers' Encouragement to Purchase Online Packages (The Case of Hamrah Avval Internet Packages) [Volume 9, Issue 1, 2019, Pages 145-162]
Social Bundling Identify and prioritize effective factors on social bundling using Delphi Fuzzy approach [Volume 11, Issue 3, 2021, Pages 22-1]
Social Capital Mapping of Social capital in entrepreneurial marketing activities in small business [Volume 2, Issue 3, 2012, Pages 87-106]
Social Commerce Designing a Model on Factors Affecting Customer Participation in Social Commerce Based on Stimuli-Organism-Response Framework [Volume 7, Issue 2, 2017, Pages 17-42]
Social Commerce Intention Designing a Model on Factors Affecting Customer Participation in Social Commerce Based on Stimuli-Organism-Response Framework [Volume 7, Issue 2, 2017, Pages 17-42]
Social Commerce Stimuli Explaining the Structural Relationship Model between Social Network Marketing and Customers’ Behavior towards Brand Promotion in the Dairy Industry (Case Study: Kalleh Company at Social Networks) [Volume 11, Issue 2, 2021, Pages 224-199]
Social Factors Examining the Model of Situational Factors Affecting Consumer Impulse Buying Behavior (Case Study: Shahrvand Chain Stores in Tehran Metropolis) [Volume 14, Issue 1, 2024, Pages 45-78]
Social Identity Theory The Theory of Antecedents and Consequences of Consumersâ Brand Identification [Volume 3, Issue 2, 2013, Pages 207-222]
Social Influence Analyzing the Effect of Gamification Strategy on Customers’ Loyalty (Case Study: Customers of Selected Branches of Isfahan Mellat Bank) [Volume 7, Issue 2, 2017, Pages 135-152]
Social Innovation Investigating the Effects of Information Technology Capability on the Competitiveness of Sports Stores with the Mediating Role of Social Innovation [Volume 12, Issue 3, 2022, Pages 111-132]
Social Interaction The Effect of Social Interaction, Appearance, and Credit Value of Tourism Brands in Cyberspace and its Impact ‎on the Choice of European Tourists Destinations (Case Study: Tehran Travel Agencies)‎ [Volume 9, Issue 3, 2019, Pages 79-100]
Social Media The Effect of Social Media on Trust and Brand Loyalty Formation in the Brand Community (Case Study: The Social Network of Instagram) [Volume 7, Issue 3, 2017, Pages 107-124]
Social Media Identifying and Prioritizing Social Medias Functions in Small and Medium Enterprises from the Perspective of Iranian Experts [Volume 7, Issue 4, 2017, Pages 41-56]
Social Media The Effect of Users' Interaction in Social Media on Purchasing By Brand Attitude and Subjective Norms [Volume 9, Issue 1, 2019, Pages 33-52]
Social Media Identifying and Ranking the Challenges and Opportunities of Social Media Marketing [Volume 9, Issue 1, 2019, Pages 69-88]
Social Media Investigating the Effect of Social Dependency on Customer Trust in Social Networks [Volume 9, Issue 4, 2019, Pages 55-76]
Social Media Investigating the Effect of Price Image and Social Media on Customers’ Intention to Purchase [Volume 10, Issue 1, 2020, Pages 147-168]
Social Media Social Media-Based Marketing Strategies in Active Small Businesses in the Field of Tourism [Volume 11, Issue 1, 2021, Pages 201-216]
Social Media Identification and Explanation of Promotion Strategies in Social Media ‎(Case Study: Instagram)‎ [Volume 10, Issue 3, 2020, Pages 119-140]
Social Media The Presence of Neuromarketing Scientific Publications in Social Media: An Altmetric Study [Volume 11, Issue 1, 2021, Pages 27-44]
Social Media The Effects of Social Media Influencers on Online Purchase Intention through the Mediating Role of Attitude towards Advertising and Brand (Case of Study: Followers of Leather Clothing Pages on Instagram) [Volume 11, Issue 4, 2021, Pages 157-176]
Social Media Identifying Effective Factors of Brand Co-creation in the Social Media Brand Community [Volume 12, Issue 4, 2022, Pages 69-90]
Social Media A Meta-Synthesis of the Integrated Model of Customer Value Co-Destruction and Co-Creation [Volume 13, Issue 4, 2023, Pages 1-26]
Social Media Online Firestorms: A Systematic Mapping Review of Existing Research [Volume 16, Issue 1, 2026, Pages 39-68]
Social Media Strategic Use of Social Media in New Product Development in Iraqi B2B Companies with the Mediating Role of Absorptive Capacity [Volume 16, Issue 1, 2026, Pages 133-158]
Social Media Marketing Investigating the Impact of Social Media Marketing Activities as Growth Hacking Strategy on Behavioral intention and Oral Promotion of Customers [Volume 8, Issue 4, 2018, Pages 45-68]
Social Media Marketing Identifying and Ranking the Challenges and Opportunities of Social Media Marketing [Volume 9, Issue 1, 2019, Pages 69-88]
Social Media Marketing Identification and Explanation of Promotion Strategies in Social Media ‎(Case Study: Instagram)‎ [Volume 10, Issue 3, 2020, Pages 119-140]
Social Media Marketing A Framework for Social Media Marketing Evaluation in SMEs: A Mixed-methods Approach [Volume 12, Issue 4, 2022, Pages 1-28]
Social Media Marketing Activities Effect of Customer Participation Motivation on Customer Equity: the Mediating Role of Brand Trust and Social Media Marketing Activities [Volume 14, Issue 3, 2024, Pages 155-178]
Social Media Marketing Strategies.‎ Identification and Explanation of Promotion Strategies in Social Media ‎(Case Study: Instagram)‎ [Volume 10, Issue 3, 2020, Pages 119-140]
Social Media Strategy Investigating the Effect of Instagram Contests Feature on User Engagement by Explaining ‎the Mediating Role of Users’ Emotions and Brand Awareness [Volume 13, Issue 1, 2023, Pages 177-196]
Social Network Exploring Instagram User Motivations: An Analysis Using the Laddering Interview and ACV Technique [Volume 14, Issue 1, 2024, Pages 1-20]
Social Network Analysis Identifying and Clustering Users of VOD Platforms Using SNA Technique: A case study of Cinemamarket [Volume 11, Issue 4, 2021, Pages 20-1]
Social Performance. Food Industry The Impact of Corporate Social Responsibility on Social Performance and Customer Reactions in the Foods Industry [Volume 6, Issue 1, 2016, Pages 161-178]
Social Presence Intention to Reuse the Augmented Reality App Based on the Stimulus-Organism-Response ‎Framework and Gender Schema Theory in the Fashion Clothing Industry [Volume 13, Issue 2, 2023, Pages 43-64]
Social Responsibility An Analysis on Green consumers Behavior in Selected Restaurants in Tehran City [Volume 11, Issue 3, 2021, Pages 243-211]
Social Responsibility Identifying and Ranking the Components of Benevolent Marketing with a Focus on Ethical Principles and Social Responsibility [Volume 15, Issue 1, 2025, Pages 55-86]
Social Security Future Research on Smart Marketing Based on the Internet of Things (Case Study: Iranian Social Security Organization) [Volume 15, Issue 1, 2025, Pages 181-214]
Social Stimulants Investigating the Effect of Social Stimulants of Store Atmosphere on Buyer Extra-role Behavior A Study of Refah Chain Stores)) [Volume 4, Issue 2, 2014, Pages 191-208]
Social Support Identifying Effective Factors of Brand Co-creation in the Social Media Brand Community [Volume 12, Issue 4, 2022, Pages 69-90]
Social Value Explaining the Drivers of Customer’s Perceived Value in the Retail Industry: Thematic Analysis and Shannon Entropy [Volume 14, Issue 2, 2024, Pages 55-82]
Sociological value Designing Conseptual Model of Value Creation Entrepreneurship (Wave IV) [Volume 5, Special Issue, 2015, Pages 19-30]
Soft system methodology A Systematic Approach to the Challenge of Data Quality in Customer-Centric Strategy in Banking Industry [Volume 6, Issue 0, 2016, Pages 177-196]
Software The effect of marketing-mix efforts and corporate image on brand equity in the IT software sector [Volume 2, Issue 4, 2012, Pages 182-195]
Software products’ quality A study of the effect of software productsâ marketing mix on satisfaction and behavioral intention of costumers [Volume 3, Issue 4, 2013, Pages 93-108]
S-O-R Model Investigation and Analysis of Website Environmental Cues on Consumers’ Purchase Intention: The Mediating Role of Internal States [Volume 7, Issue 4, 2017, Pages 1-22]
SOR Model Designing a Model on Factors Affecting Customer Participation in Social Commerce Based on Stimuli-Organism-Response Framework [Volume 7, Issue 2, 2017, Pages 17-42]
Spectator Satisfaction Cinema Marketing: Fitting a Perceived Quality Model Affecting Satisfaction, Behavioral Intention, and Dedication of Cinema Spectators [Volume 11, Issue 2, 2021, Pages 27-44]
Spiritual marketing Spiritual Marketing in Tourism: Destination Image Based on Place Attachment and Emotional Solidarity with Residents [Volume 12, Issue 3, 2022, Pages 1-18]
Sports Store Investigating the Effect of Marketing Intelligence on the Competitiveness of Online Sports Stores ‎with the Mediating Role of Innovative Performance [Volume 10, Issue 3, 2020, Pages 57-80]
Sports Store Investigating the Effects of Information Technology Capability on the Competitiveness of Sports Stores with the Mediating Role of Social Innovation [Volume 12, Issue 3, 2022, Pages 111-132]
Sprols &amp Review and identify customers' purchase decision making styles in chain stores [Volume 4, Issue 2, 2014, Pages 141-154]
SPSS The Environmental Influences of Cosmetic Stores on Behavior of Women's Clothing Buyers [Volume 7, Issue 3, 2017, Pages 41-54]
Stable Animosity Examining a structural model of consumer animosity impact on boycotting pilgrimage and recreation trips to Saudi Arabia and the United Arab Emirates in Tehran [Volume 6, Issue 4, 2016, Pages 53-66]
Start-ups Providing a Marketing Model Insurance Technology ‘Insurtech’ for Start-up Businesses in the Insurance Industry [Volume 12, Issue 1, 2022, Pages 197-216]
Statistical Procedures Mediator, Moderator and Intervening Variables in Marketing Researchs: Conceptualization, Differences and Statistical Procedures and Tests [Volume 3, Issue 2, 2013, Pages 157-176]
Statistical Tests Mediator, Moderator and Intervening Variables in Marketing Researchs: Conceptualization, Differences and Statistical Procedures and Tests [Volume 3, Issue 2, 2013, Pages 157-176]
Steel Industry An Analysis Credit Rating Factors of Steel Distributors from Customer Perspective in Iran's Market [Volume 5, Issue 4, 2015, Pages 21-38]
Steel Industry Presentation and Validation of Strategic Marketing Model in Major Steel Companies [Volume 9, Issue 2, 2019, Pages 77-108]
Stochastic Frontier Analysis Calculating Cost Efficiency of Banking Sector in Iran and Evaluating the Impact of Banksâ Marketing Performance on Cost Efficiency [Volume 6, Issue 1, 2016, Pages 143-160]
Stock exchange Surveying the effect of market orientation and innovation on performance of food companies of Iran Stock Exchange [Volume 2, Issue 3, 2012, Pages 107-120]
Store Atmosphere Investigating the Effect of Social Stimulants of Store Atmosphere on Buyer Extra-role Behavior A Study of Refah Chain Stores)) [Volume 4, Issue 2, 2014, Pages 191-208]
Store Environment The Role of Multisensory Environmental Stimuli in Enhancing Refah Chain Stores Customers in Store Experience [Volume 8, Issue 3, 2018, Pages 141-162]
Store image Influence of store image on purchase intention: The moderating role of trust and perceived risk [Volume 5, Issue 2, 2015, Pages 53-72]
Store image Analysis of Retailer Equity Based on Selected Store Image Dimensions (Case Study: Refah, CityCenter (HyperStar) & Kowsar stores) [Volume 5, Issue 3, 2015, Pages 143-160]
Store interior Identifying the Relationship between Sociability Features of Sellers, Store Interior and Impulse Buying Behavior of Customers (Case Study: Shahrvand Chain Stores in Tehran) [Volume 7, Issue 1, 2017, Pages 75-92]
Store shopping The Effect of Music on Store Shopping: Mediating Role of the Time Spent of Customer in Store [Volume 3, Issue 2, 2013, Pages 69-86]
Store Surrounding Environment The Environmental Influences of Cosmetic Stores on Behavior of Women's Clothing Buyers [Volume 7, Issue 3, 2017, Pages 41-54]
Strategic Capabilities Providing a Framework of Foreign Trade Consulting Capabilities [Volume 14, Issue 2, 2024, Pages 1-26]
Strategic human resource management Survey the effect of strategic human resource management on the financial performance of companies in Tehran Stock [Volume 4, Issue 3, 2014, Pages 119-144]
Strategic information systems plan Proposing and Testing the Model of Aligning the Marketing Information Security Policy with Strategic Information Systems Plan (Case Study: Ferdowsi University of Mashhad) [Volume 5, Issue 4, 2015, Pages 73-98]
Strategic Marketing Strategic Marketing Model for the Iranian Handicraft Based on Grounded Theory [Volume 7, Issue 2, 2017, Pages 93-114]
Strategic Marketing Presentation and Validation of Strategic Marketing Model in Major Steel Companies [Volume 9, Issue 2, 2019, Pages 77-108]
Strategic Marketing Explaining the Relationship between the Perceived Value of Customers of Luxury Car Brands and their Purchasing ‎Behavior in Tehran [Volume 10, Issue 2, 2020, Pages 43-62]
Strategic Marketing Design and Explanation Born Global Strategic Marketing Framework: Dimensions and Strategies, Mix and Consequences [Volume 13, Issue 4, 2023, Pages 51-68]
Strategic marketing management Network Analysis of Strategic Marketing Actions and Quality Function Deployment [Volume 1, Issue 3, 2011, Pages 165-192]
Strategic Orientation Strategic Orientation and Order of Market Entry of Food Firms [Volume 1, Issue 3, 2011, Pages 47-62]
Strategic Orientation The effect of strategic orientation on export performance in the exportin company Bushehr [Volume 6, Issue 4, 2016, Pages 125-140]
Strategic Orientation Impact of Strategic Orientation on Business Performance through Marketing Capabilities (Case of Study: Mehr Eghtesad Bank Branches in Isfahan) [Volume 8, Issue 2, 2018, Pages 87-104]
Strategic Orientations Explaining the Antecedent Role of Strategic Orientations in the Development of Integrated Marketing Communications and Brand Performance [Volume 8, Issue 4, 2018, Pages 131-148]
Strategic planning Formulation and categorizing Iran Behnoosh Co. strategies: a Fuzzy approach [Volume 2, Issue 3, 2012, Pages 135-154]
Strategic planning Development of SPACE Matrix with Fuzzy Delphi Analytical Hierarchy Process to determine the strategic position of the business Case study in Iran UPVC industry [Volume 4, Issue 3, 2014, Pages 55-74]
Strategic planning Compilation of Credit Risk Strategy based on SWOT Model at Bank Melli of Iran [Volume 8, Issue 2, 2018, Pages 55-68]
Strategic Position and Action Evaluation (SPACE) matrix Development of SPACE Matrix with Fuzzy Delphi Analytical Hierarchy Process to determine the strategic position of the business Case study in Iran UPVC industry [Volume 4, Issue 3, 2014, Pages 55-74]
Strategic Pricing Strategic Pricing and its Effect on Company Performance [Volume 9, Issue 1, 2019, Pages 1-14]
Strategic Reference Points (SRPs) Evaluation and Analysis of the Strategies of Food Products Entry to Foreign Markets [Volume 1, Issue 3, 2011, Pages 193-218]
Strategies Modeling and Scenario Analysis of Customer Brand Co-Creation Behavior Challenges: An Analysis of Coping Strategies [Volume 14, Issue 2, 2024, Pages 121-148]
Strategy The study Influence Internal aspects of compensation strategies on the Development Innovation staff Agricultural Bank Chahrmahal & Bakhtiari Province Using Robbins & DeCenzo Model [Volume 4, Issue 3, 2014, Pages 1-24]
Structural Analysis Analysis of mega trends effective on future market of banking industry based on structural/cross impact analysis [Volume 6, Issue 3, 2016, Pages 57-86]
Structural branch The Effect of Three Ramifications Model (3C) on Innovation in The Insurance Companies [Volume 5, Special Issue, 2015, Pages 1-18]
Structural Equation Investigating effects of relationship marketing tactics on customer satisfaction and loyalty(Iran Insurance Company) [Volume 5, Issue 1, 2015, Pages 129-148]
Structural Equation Modeling Companies Export Function: Identifying the Effects of Perceived Competitive Advantages, Adapting Marketing Tactics and Exporting Experience on Export Function [Volume 1, Issue 1, 2011, Pages 155-180]
Structural Equation Modeling Presenting a Model to Explain Employee Based Brand Equity in Commercial Insurance Companies of Yazd Province [Volume 3, Issue 1, 2013, Pages 1-16]
Structural Equation Modeling Developing a model of factors affecting the customer satisfaction in traditional and electronic banking [Volume 5, Issue 1, 2015, Pages 201-218]
Structural Equation Modeling The fan behavior model in sport sponsorship [Volume 6, Issue 2, 2016, Pages 202-189]
Structural Equation Modeling(SEM) Analyzing the Influence of Internal Marketing on Organizational Performance in Travel Agencies of Tehran Using Structural Equation Modeling [Volume 2, Issue 1, 2012, Pages 111-128]
Structural equations of partial least squares Spiritual Marketing in Tourism: Destination Image Based on Place Attachment and Emotional Solidarity with Residents [Volume 12, Issue 3, 2022, Pages 1-18]
Structural Equitation Modeling Proposing a Model for Explaining Retailers Based Brand Equity [Volume 2, Issue 2, 2012, Pages 107-122]
Structural Factors Testing the Model of Identifying the Damaging Factors of Branding in the Iranian Pharmaceutical Industry [Volume 10, Issue 3, 2020, Pages 1-20]
Structural intelligence (HI) Designing and Describing the Model of Competitive Advantage based on Organizational Intelligence in Knowledge-Based Organizations [Volume 2, Issue 1, 2012, Pages 47-72]
Structural-organizational intelligence Elucidating the impact of the structural-organizational intelligence on competitive advantage: the adjustment role of competitive intelligence [Volume 5, Special Issue, 2015, Pages 65-82]
Subjective Criteria The Two-Layer Three-Level Conceptual Pattern Based on Subjective Criteria and the Essence of ‎Brand Love [Volume 10, Issue 2, 2020, Pages 21-42]
Subjective Norms Determinants of Intention to Purchase Online Airline Ticket [Volume 4, Issue 1, 2014, Pages 152-137]
Subjective Norms Evaluating the effect factors of planning behavior on online shopping behaviour [Volume 4, Issue 4, 2014, Pages 101-112]
Subjective Norms The Effect of Users' Interaction in Social Media on Purchasing By Brand Attitude and Subjective Norms [Volume 9, Issue 1, 2019, Pages 33-52]
Success Factors Presenting a Model of the Success Factors of Cause-Related Marketing in Iran [Volume 11, Issue 4, 2021, Pages 177-190]
Successful customer relationship Studying the Mediator Role of Customer Based Brand Equity in Successful Customer Relationship and Brand Image of Five Star Hotels in Mashhad [Volume 2, Issue 1, 2012, Pages 73-92]
Successful green marketing implementation Designing a Multi-Level Construct for the Successful Implementation of Green Marketing in Food Companies [Volume 11, Issue 1, 2021, Pages 179-200]
Success Strategies The Growth and Success of Dynamic Internet Businesses [Volume 11, Issue 4, 2021, Pages 191-210]
Sundis Studying Sundis Brand Identity: Solutions for Improving It among Consumers in Tehran Province through Brand Concept Mapping [Volume 15, Issue 2, 2025, Pages 73-96]
Supplier Collaboration The effect of market exploitation and exploration on market performance [Volume 6, Issue 4, 2016, Pages 107-124]
Supply chain flexibility Optimizing the Usage of Information Technology in Supply Chain Management and Marketing of Aviation Products by AHP Approach [Volume 2, Issue 2, 2012, Pages 143-164]
Supply chain integration Optimizing the Usage of Information Technology in Supply Chain Management and Marketing of Aviation Products by AHP Approach [Volume 2, Issue 2, 2012, Pages 143-164]
Supply Chain Management The Factors Influencing the Development of Radio Frequency Identification Technology in E-Supply Chain Management (Case study: Iran Khodro Industrial Group (IKCO)) [Volume 1, Issue 1, 2011, Pages 41-70]
Supply Chain Management (SCM) Optimizing the Usage of Information Technology in Supply Chain Management and Marketing of Aviation Products by AHP Approach [Volume 2, Issue 2, 2012, Pages 143-164]
Supply chain performance Development of a Structural Equation Model for the Impact of Marketing Strategies Alignment on Financial Performance (Case Study: Active Manufacturing Firms in the Industrial Estates of Ahvaz City) [Volume 7, Issue 1, 2017, Pages 23-40]
Supply chain responsibility Optimizing the Usage of Information Technology in Supply Chain Management and Marketing of Aviation Products by AHP Approach [Volume 2, Issue 2, 2012, Pages 143-164]
Support Vector Machine (SVM) Evaluating the Effectiveness of Social Marketing Campaigns in Sustainable Tourism: A Machine Learning-Based Approach [Volume 15, Issue 4, 2025, Pages 99-124]
Surrender Developing a Model of Policyholder's Surrender Behavior‏:‏‎ A Study Based on the Grounded Theory [Volume 9, Issue 4, 2019, Pages 33-54]
Sustainability marketing mix Survey on Impact of Public push on Sustainability marketing mix and Sustainability marketing mix on Sustainability marketing success [Volume 4, Issue 1, 2014, Pages 194-173]
Sustainable Agricultural Development Grounded Theory Model for Marketing Modern Agricultural Technologies with Emphasis on Rice Production in Mazandaran Province [Volume 15, Issue 4, 2025, Pages 181-208]
Sustainable Business Simulating the Interaction Effects of Green Marketing Programs and Asset Efficiency Using System Dynamics Modeling [Volume 15, Issue 2, 2025, Pages 173-202]
Sustainable Development Survey on Impact of Public push on Sustainability marketing mix and Sustainability marketing mix on Sustainability marketing success [Volume 4, Issue 1, 2014, Pages 194-173]
Sustainable Development Developing a Demarketing Model to Improve Environmental Sustainability Behaviors in the Electricity Company [Volume 15, Issue 3, 2025, Pages 49-76]
Sustainable Marketing Management Developing a Model for Formulating Sustainable Marketing Strategies in the Iranian Food Industry (Case Study: Protein Product Manufacturers) [Volume 15, Issue 3, 2025, Pages 77-104]
Sustainable Marketing Strategy Developing a Model for Formulating Sustainable Marketing Strategies in the Iranian Food Industry (Case Study: Protein Product Manufacturers) [Volume 15, Issue 3, 2025, Pages 77-104]
SWOT matrix Formulation and categorizing Iran Behnoosh Co. strategies: a Fuzzy approach [Volume 2, Issue 3, 2012, Pages 135-154]
SWOT matrix Comprehensive Framework for Strategic Formulation in Isfahan Power Plant by Marketing Approach [Volume 3, Issue 3, 2013, Pages 119-134]
SWOT Model Compilation of Credit Risk Strategy based on SWOT Model at Bank Melli of Iran [Volume 8, Issue 2, 2018, Pages 55-68]
Synergistic Composition of subprojects Devising a Branding Model for Multi-Purpose Mega Projects Localization for Iran: Implementing and Testing in a Multi-Purpose Project [Volume 2, Issue 2, 2012, Pages 1-20]
Synergy Experimental assessing of synergy in marketing [Volume 4, Issue 4, 2014, Pages 105-124]
System approach Presenting and Describing the System Model for Evaluating International Market Attractiveness Using for Afghan Exporters [Volume 3, Issue 1, 2013, Pages 97-118]
Systematic literature review Analyzing the Global Trend of Marketing 4.0 Researches: A Mixed-methods Approach [Volume 12, Issue 2, 2022, Pages 161-188]
Systematic Mapping review Online Firestorms: A Systematic Mapping Review of Existing Research [Volume 16, Issue 1, 2026, Pages 39-68]
System Dynamics customer satisfaction, customer relationship management, Fuzzy Delphi, system dynamics. [Volume 5, Issue 3, 2015, Pages 199-218]
System Dynamics Modeling Customer Loyalty by System Dynamics Methodology (Case Study: Internet Service Provider Company) [Volume 5, Issue 4, 2015, Pages 185-204]
System Dynamics Modeling the Attractiveness of Investment in Iran Gas Industry from Place Branding Perspective (with Meta-synthesis and System Dynamics Approaches) [Volume 9, Issue 1, 2019, Pages 163-178]
System Dynamics The Growth and Success of Dynamic Internet Businesses [Volume 11, Issue 4, 2021, Pages 191-210]
System Dynamics Presenting a Model for Simulating Factors Affecting Brand Loyalty in the Online Retail Industry with a System Dynamics Approach [Volume 14, Issue 1, 2024, Pages 103-126]
System Dynamics Modeling Simulating the Interaction Effects of Green Marketing Programs and Asset Efficiency Using System Dynamics Modeling [Volume 15, Issue 2, 2025, Pages 173-202]

T

Tactile Atmosphere The Role of Multisensory Environmental Stimuli in Enhancing Refah Chain Stores Customers in Store Experience [Volume 8, Issue 3, 2018, Pages 141-162]
Taguchi experimental design Providing a framework of combination Kano model with Rubost design to enhance customer satisfaction in Service Organizations [Volume 3, Issue 4, 2013, Pages 139-154]
Taguchi Loss Function Introducing a New Mathematical Formula for Calculating Customer Perceived Value Using the ‎Taguchi Loss Function and Customer Lifetime Value [Volume 10, Issue 3, 2020, Pages 105-118]
Taguchi technique Market Segmentation from the consumer's perspective using ANN and identification of their key characteristics based on the Taguchi technique (A case study in a shampoo industry) [Volume 4, Issue 4, 2014, Pages 125-142]
Target market Providing a Framework for Using Seeding in Marketing: A Meta-Synthesis Approach [Volume 11, Issue 2, 2021, Pages 69-90]
Target Market Knowledge Competence Re-examining the Concept of Destination Market Knowledge Competence for Achieving Competitive Advantage in the Export Marketing of Iranian Dried Fruits [Volume 15, Issue 4, 2025, Pages 125-152]
Target selection Applying new hybrid method of analytical hierarchy process, Monte Carlo Simulation and PROMETHEE to prioritize and selecting appropriate target market [Volume 5, Issue 1, 2015, Pages 89-106]
Taste Atmosphere The Role of Multisensory Environmental Stimuli in Enhancing Refah Chain Stores Customers in Store Experience [Volume 8, Issue 3, 2018, Pages 141-162]
Taxonomy Customer Clustering Analysis in Cause-Related Marketing Based on Product Type [Volume 8, Issue 1, 2018, Pages 75-96]
Technical Turmoil Strategic Pricing and its Effect on Company Performance [Volume 9, Issue 1, 2019, Pages 1-14]
Techno-Cultural Marketing Designing a Digital Branding Model in Technoculture Marketing with an Emphasis on Generation Z and Alpha Consumers [(Articles in Press)]
Technological Investigating the Effect of Technological, Organization, Process and Business Factors on Successful Implementing Business Intelligence System in Internet Serves Provider Companies ( Case Study:Shatel Co. ) [Volume 4, Issue 4, 2014, Pages 143-166]
Technological Literacy Conceptual Dimensions of AI-Washing in Marketing Claims: Antecedents, Consequences, and Strategies to Address Misleading Practices in a Competitive Environment [Volume 16, Issue 1, 2026, Pages 1-38]
Technological products A study of the effect of software productsâ marketing mix on satisfaction and behavioral intention of costumers [Volume 3, Issue 4, 2013, Pages 93-108]
Technology Behavioral differences between the two groups of users and non-users of self-service technologies [Volume 4, Issue 1, 2014, Pages 136-119]
Technology Dystechnia: technology deficient model and suggestions for entrepreneurship [Volume 4, Issue 3, 2014, Pages 191-210]
Technology Radio Frequency Identification (RFID): A Technology for Enhancing Computerized Maintenance System (CMMS) [Volume 3, Special Issue, 2013, Pages 13-20]
Technology Designing a Digital Branding Model in Technoculture Marketing with an Emphasis on Generation Z and Alpha Consumers [(Articles in Press)]
Technology Acceptance Model Investigating Intention to e-shopping Based on Expansion of Technology Acceptance Model [Volume 2, Issue 1, 2012, Pages 93-110]
Technology Acceptance Model Analytical comparison of Technology Acceptance Model and theory of reasoned action about mobile advertising acceptance [Volume 3, Issue 4, 2013, Pages 181-196]
Technology Acceptance Model Investigating co-creation intention and its correlation with perceived value and positive Word-of-Mouth; considering the role of perceived time risk [Volume 6, Issue 3, 2016, Pages 127-146]
Technology Acceptance Model A Study of Factors Affecting Consumer Use of Mobile Advertising based on the Unified Theory of Acceptance and Use of Technology [Volume 7, Issue 4, 2017, Pages 173-194]
Technology commercialization competence The effect of technology commercialization competence on competitive advantage: The moderating role of market orientation [Volume 7, Issue 1, 2017, Pages 59-74]
Technology Town Investigating the Effect of Environmental Factors on the Success of Academic Reproductive Companies (Case Study: the Companies of Isfahan Science & Technology Town) [Volume 5, Issue 3, 2015, Pages 87-102]
Technology Town Investigating the Effect of Environmental Factors on the Success of Academic Reproductive Companies (Case Study: the Companies of Isfahan Science & Technology Town) [Volume 5, Issue 3, 2015, Pages 87-102]
Telegram Examining Factors affecting Attitude and Positive Word of Mouth among the Telegram Users [Volume 7, Issue 1, 2017, Pages 173-202]
Telepresence Intention to Reuse the Augmented Reality App Based on the Stimulus-Organism-Response ‎Framework and Gender Schema Theory in the Fashion Clothing Industry [Volume 13, Issue 2, 2023, Pages 43-64]
Temperaments Explaining the Role of Temperaments in Customers’ Impulse Buying Behavior [Volume 10, Issue 3, 2020, Pages 41-56]
Temporal Effects Presenting a Model of the Temporal Effects on Consumer Behavior Based on a Meta Synthesis Approach [Volume 11, Issue 4, 2021, Pages 63-84]
Textile industry Documentation of New Promotion Approaches in Small and Medium Sized Businesses of the Textile Industry [Volume 2, Issue 1, 2012, Pages 167-184]
Text Mining Competitive Intelligence based on Social Network Content and the Factors Affecting its Process [Volume 9, Issue 3, 2019, Pages 43-60]
Text Mining Customer Satisfaction Analysis with a Text Mining Approach ‎ (Case Study: Customers of Organic Honeys)‎ [Volume 13, Issue 3, 2023, Pages 49-72]
The Customer’s First Impression from the Advertiser’s Personality Investigating the Effect of the Customer’s First Impression from the Advertiser’s Personality on the ‎Effectiveness of Advertisement: The Moderating Role of the Customer’s Self-Congruence with the Advertiser ‎‎(Case Study: Management Students of Guilan University)‎ [Volume 10, Issue 2, 2020, Pages 129-152]
The dark side of consumer behavior Providing a Model of Compulsive Buying among Women Using Grounded Theory [Volume 6, Issue 1, 2016, Pages 121-142]
The insured Evaluation of Experimental Findings of Implementation of Electronic Insurance in Developed Countries and Obstacles to the Development of This Industry in Insurance Companies in Iran [Volume 5, Special Issue, 2015, Pages 147-162]
The insurer Evaluation of Experimental Findings of Implementation of Electronic Insurance in Developed Countries and Obstacles to the Development of This Industry in Insurance Companies in Iran [Volume 5, Special Issue, 2015, Pages 147-162]
Thematic Analysis.‎ Competitive Intelligence based on Social Network Content and the Factors Affecting its Process [Volume 9, Issue 3, 2019, Pages 43-60]
Theme Analysis Message Content Strategies of Commercial Advertising Campaign: Identification, integration, and validation [Volume 13, Issue 1, 2023, Pages 147-176]
Theme Analysis Explaining the Drivers of Customer’s Perceived Value in the Retail Industry: Thematic Analysis and Shannon Entropy [Volume 14, Issue 2, 2024, Pages 55-82]
Theme Analysis Providing a Framework to Implement Gamification for Sales Effectiveness in the Education and Consulting Business Industry [Volume 14, Issue 4, 2024, Pages 65-92]
Theme based copycat The Effect of consumerâs mindset on copycatting strategies [Volume 6, Issue 3, 2016, Pages 161-174]
Theory of Reasoned Action Analytical comparison of Technology Acceptance Model and theory of reasoned action about mobile advertising acceptance [Volume 3, Issue 4, 2013, Pages 181-196]
The relationship marketing The examining of the direct and indirect effects of relational marketing elements on the athletes loyalty to Sports Club [Volume 4, Issue 3, 2014, Pages 149-160]
Time Cross-Cultural Time Sensitivity in a Bilateral E-Negotiation System [Volume 4, Special Issue, 2014, Pages 55-68]
Time based sale Studying the Possibility of Conclusion of Time Proportional Contracts via Definite Contracts [Volume 3, Issue 1, 2013, Pages 17-36]
Time proportional contract Studying the Possibility of Conclusion of Time Proportional Contracts via Definite Contracts [Volume 3, Issue 1, 2013, Pages 17-36]
Time-sensitivity Cross-Cultural Time Sensitivity in a Bilateral E-Negotiation System [Volume 4, Special Issue, 2014, Pages 55-68]
Time spent of customer The Effect of Music on Store Shopping: Mediating Role of the Time Spent of Customer in Store [Volume 3, Issue 2, 2013, Pages 69-86]
Time-style Analysis of the Moderating Role of Time Style Congruity on the Relationship between Customers Participation and New Product Development (NPD) Time in the Industrial Marketing Context [Volume 11, Issue 2, 2021, Pages 198-169]
Top managerial support to environmental practices The Effect of Top Management Support on Green Marketing Strategy and Environmental Performance in the Industrial Sector of Iran [Volume 6, Issue 1, 2016, Pages 23-38]
TOPSIS Categorizing the Driving Affecting Factors on Iranâs Carpet Industry competitiveness by Fuzzy Topsis Technique [Volume 1, Issue 1, 2011, Pages 127-154]
TOPSIS Identification and Ranking of Factors affecting the implementation of Knowledge Management based on TOPSIS Technique [Volume 5, Special Issue, 2015, Pages 163-174]
TOPSIS Laboratory Services Pricing by using Interval Valued Fuzzy Multi-criteria Decision-making [Volume 9, Issue 1, 2019, Pages 89-106]
Touchpoints Managing Touchpoints in Tourism: Typology of Tourist Touchpoints in the Pre-Travel Stage (Case of Iran's Inbound Tourists) [Volume 14, Issue 4, 2024, Pages 119-148]
Touch Points Improving Customers’ Experiences in Pre-Purchase Interaction Points: Graph Theory- ‎Matrix Permanents Approach to Identify and Analyze the Relationships of Influential ‎Factors [Volume 13, Issue 2, 2023, Pages 85-108]
Touch Points Designing and Explaining the Purchase Journey Map of Moviegoers Based on Contact Points [Volume 14, Issue 1, 2024, Pages 79-102]
Tourism Compare current and desired state of tourism in Iran, and its role in business development and entrepreneurship culture in the country [Volume 4, Issue 3, 2014, Pages 61-96]
Tourism Factors affecting the image inferred from tourism destinations of Islamic Republic of Iran in the international arena [Volume 5, Special Issue, 2015, Pages 31-44]
Tourism Developing a Domestic Model for Tourism Destinations Competitiveness Measurement in Iran [Volume 8, Issue 2, 2018, Pages 105-122]
Tourism Social Media-Based Marketing Strategies in Active Small Businesses in the Field of Tourism [Volume 11, Issue 1, 2021, Pages 201-216]
Tourism & Brand Positioning of Five-Star Hotels for Travel Agents [Volume 6, Issue 2, 2016, Pages 222-203]
Tourism Brand.‎ The Effect of Social Interaction, Appearance, and Credit Value of Tourism Brands in Cyberspace and its Impact ‎on the Choice of European Tourists Destinations (Case Study: Tehran Travel Agencies)‎ [Volume 9, Issue 3, 2019, Pages 79-100]
Tourism Destination Developing a Domestic Model for Tourism Destinations Competitiveness Measurement in Iran [Volume 8, Issue 2, 2018, Pages 105-122]
Tourism Destination Image Factors affecting the image inferred from tourism destinations of Islamic Republic of Iran in the international arena [Volume 5, Special Issue, 2015, Pages 31-44]
Tourism Development Medical Tourism Development in Golestan Province; An Assessment of Identified Solutions [Volume 6, Issue 4, 2016, Pages 25-36]
Tourism Development Presenting a Theoretical Marketing Mix Model for the Development of Iranian Tourism Industry Via Mixed Research Method [Volume 10, Issue 1, 2020, Pages 1-16]
Tourism Industry Organization Identify and prioritize effective factors on social bundling using Delphi Fuzzy approach [Volume 11, Issue 3, 2021, Pages 22-1]
Tourism Marketing Factors affecting the image inferred from tourism destinations of Islamic Republic of Iran in the international arena [Volume 5, Special Issue, 2015, Pages 31-44]
Tourism Marketing Managing Touchpoints in Tourism: Typology of Tourist Touchpoints in the Pre-Travel Stage (Case of Iran's Inbound Tourists) [Volume 14, Issue 4, 2024, Pages 119-148]
Tourism Stakeholders The Impact of Tourist Mental Image of Tourist Destination on the Value Co-creation by Focusing on the Mediating Role of Destination Love: A Study of Selected Tourist Destinations of Iran [Volume 13, Issue 3, 2023, Pages 1-22]
Tourist Experience Managing Touchpoints in Tourism: Typology of Tourist Touchpoints in the Pre-Travel Stage (Case of Iran's Inbound Tourists) [Volume 14, Issue 4, 2024, Pages 119-148]
Tourist Intention Perceived Image of a Country and Its Influence on Tourist's Intention [Volume 4, Issue 3, 2014, Pages 133-148]
Traffic Optimal Harmonization of Out-Network Traffic Control Regulations in Social Networks [Volume 4, Special Issue, 2014, Pages 143-158]
Trait Competitiveness Effect of Selling Skills on Bank Teller Sales Performance [Volume 4, Issue 4, 2014, Pages 43-56]
Transportation Evaluation of E-Trust Building Structures Interact With Transportation [Volume 4, Special Issue, 2014, Pages 45-54]
Travel agents Brand Positioning of Five-Star Hotels for Travel Agents [Volume 6, Issue 2, 2016, Pages 222-203]
Trend analysis Analysis of mega trends effective on future market of banking industry based on structural/cross impact analysis [Volume 6, Issue 3, 2016, Pages 57-86]
Trial ability An Application of the Diffusion of Innovation Theory in Financial Services Marketing (Case Study: The Stock Exchange) [Volume 7, Issue 3, 2017, Pages 77-86]
Trust Analyzing Factors Influencing Virtual Bank Acceptance as New Generation of e-Banking [Volume 3, Issue 3, 2013, Pages 1-20]
Trust Determinants of Intention to Purchase Online Airline Ticket [Volume 4, Issue 1, 2014, Pages 152-137]
Trust INVESTIGATION THE ROLE OF MOBILE USERâS GENDER ON ACCEPTANCE OF PERMISSION BASE MOBILE MARKETING ON IRANIAN MOBILE USERS AND CONSUMER RIGHTS PROTECTION GUIDELINES [Volume 4, Issue 4, 2014, Pages 65-100]
Trust Barriers and Crucial factors affecting Iranian consumer mind during online shopping [Volume 3, Special Issue, 2013, Pages 59-68]
Trust Trust in E-Cheque in Electronic Payments [Volume 4, Special Issue, 2014, Pages 19-28]
Trust Evaluation of E-Trust Building Structures Interact With Transportation [Volume 4, Special Issue, 2014, Pages 45-54]
Trust A Model of E-Loyalty and Word-Of-Mouth based on e-trust in E-banking services (Case Study: Mellat Bank) [Volume 4, Special Issue, 2014, Pages 101-114]
Trust Identify and examine the factors affecting brand loyalty: brand mobile phones Study [Volume 4, Issue 3, 2014, Pages 17-38]
Trust Influence of store image on purchase intention: The moderating role of trust and perceived risk [Volume 5, Issue 2, 2015, Pages 53-72]
Trust The Causes of the Seller Performance in Outsourcing Information Systems [Volume 5, Special Issue, 2015, Pages 45-62]
Trust Examining Factors affecting Attitude and Positive Word of Mouth among the Telegram Users [Volume 7, Issue 1, 2017, Pages 173-202]
Trust Consequences of Consumer’s Confusion, Examining the Role of Moderating Trust (Case Study: Food Brands) [Volume 8, Issue 3, 2018, Pages 1-18]
Trust Examining Factors affecting Consumer Use Behavior from Online Shopping Technology based on the Unified ‎Theory of Acceptance and Use of Technology2 (UTAUT2)‎ Case Study: Digikala Customers in Khuzestan Province [Volume 9, Issue 4, 2019, Pages 115-136]
Trust Model A New Trust Model for B2C E-Commerce Based on 3D User Interfaces [Volume 3, Special Issue, 2013, Pages 69-80]
Trustworthiness Investigating the Effect of Celebrity Endorsements in Advertising on Consumer Attitudes toward Advertising [Volume 7, Issue 1, 2017, Pages 1-22]
Trustworthiness Studying the Mediator Role of Religious Orientation on the Customer Loyalty Model [Volume 7, Issue 1, 2017, Pages 115-130]
TSE The Relation between Corporate Governance and Corporate Stock Value in Financial industries of TSE [Volume 4, Issue 3, 2014, Pages 97-118]
Type Investigating the impact of marketing intelligence on competitive advantage in SMEs [Volume 4, Issue 4, 2014, Pages 25-46]

U

Uncertainty Designing the Online Shopping Experience Model of DigiKala Customers in VUCA ‎Conditions [Volume 13, Issue 2, 2023, Pages 109-142]
Unhealthy Food Violation of Advertising and Marketing Legal Regulations on Children’s Food Packaging: A Qualitative Study [Volume 14, Issue 3, 2024, Pages 135-154]
Unified Theory of Acceptance and Use of Technology A Study of Factors Affecting Consumer Use of Mobile Advertising based on the Unified Theory of Acceptance and Use of Technology [Volume 7, Issue 4, 2017, Pages 173-194]
University Investigating the Effect of Environmental Factors on the Success of Academic Reproductive Companies (Case Study: the Companies of Isfahan Science & Technology Town) [Volume 5, Issue 3, 2015, Pages 87-102]
User avoidance Designing a Model of the Antecedents of Users Avoiding In-App Ads in Smartphone Applications [Volume 15, Issue 4, 2025, Pages 1-30]
User communication Antecedents and Outcomes of Search Engines Loyalty: Designing a model of Iranian Users Loyalty [Volume 3, Issue 2, 2013, Pages 25-46]
User Emotion Investigating the Effect of Instagram Contests Feature on User Engagement by Explaining ‎the Mediating Role of Users’ Emotions and Brand Awareness [Volume 13, Issue 1, 2023, Pages 177-196]
User Engagement Investigating the Effect of Instagram Contests Feature on User Engagement by Explaining ‎the Mediating Role of Users’ Emotions and Brand Awareness [Volume 13, Issue 1, 2023, Pages 177-196]
User satisfaction Antecedents and Outcomes of Search Engines Loyalty: Designing a model of Iranian Users Loyalty [Volume 3, Issue 2, 2013, Pages 25-46]
Using Credit Card Explaining the Compulsive Buying Behavior Based on the Factors of Psychological, Environmental, Materialism and Using Credit Card [Volume 7, Issue 3, 2017, Pages 21-40]
UTAUT2 Examining Factors affecting Consumer Use Behavior from Online Shopping Technology based on the Unified ‎Theory of Acceptance and Use of Technology2 (UTAUT2)‎ Case Study: Digikala Customers in Khuzestan Province [Volume 9, Issue 4, 2019, Pages 115-136]
Utilitarian Products Customer Clustering Analysis in Cause-Related Marketing Based on Product Type [Volume 8, Issue 1, 2018, Pages 75-96]

V

VAIO Dimensions of the Myers-Briggs Type Indicator (MBTI) and the customersâ purchase Intention [Volume 2, Issue 4, 2012, Pages 151-165]
Valuable Brand Creation Achievement based on Brand Performance and Market Control; Investigating the Mediating Role of Brand Management Capability [Volume 9, Issue 2, 2019, Pages 219-236]
Value Designing a Model of factors influencing the behavior of young students Iranian clothing [Volume 6, Issue 4, 2016, Pages 159-176]
Value chain Effect of information technology on value chain of Iranian Exemplary Exporter Manufacturer Companies [Volume 2, Issue 4, 2012, Pages 22-43]
Value-Creating Factors Identifying Factors Affecting Value Creation for Corporate Banking Customers [Volume 12, Issue 2, 2022, Pages 1-20]
Value Creation Marketing Research in the Fourth Industrial Revolution, Using “Big Data” Analytics and “Machine Learning” to Provide Value to the Customer [Volume 10, Issue 4, 2020, Pages 37-54]
Value Creation Identifying Factors Affecting Value Creation for Corporate Banking Customers [Volume 12, Issue 2, 2022, Pages 1-20]
Value equity A Model to Explain Customer Loyalty Based on Customer Equity and Customer Satisfaction: A study in mobile services industry in Bushehr [Volume 3, Issue 3, 2013, Pages 21-38]
Value of Advertising Evaluating the Impact of Individual Factors on Consumer Attitudes towards Mobile applications (Case Study: Smart Phone's Users among the Bachelor Students of University of Isfahan) [Volume 7, Issue 3, 2017, Pages 1-20]
Variety the studyof the effect of varaiety seking and involvement in purchase intention on customers attitude ( customers satisfaction ,loyalty,intent toward,chenging the brand) [Volume 5, Issue 2, 2015, Pages 211-224]
Variety-seeking orientation the studyof the effect of varaiety seking and involvement in purchase intention on customers attitude ( customers satisfaction ,loyalty,intent toward,chenging the brand) [Volume 5, Issue 2, 2015, Pages 211-224]
Verbal advertising Re Antecedents and Outcomes of Search Engines Loyalty: Designing a model of Iranian Users Loyalty [Volume 3, Issue 2, 2013, Pages 25-46]
Verbal advertising Re-visit intention Antecedents and Outcomes of Search Engines Loyalty: Designing a model of Iranian Users Loyalty [Volume 3, Issue 2, 2013, Pages 25-46]
Verbal Codes The Development of Marketing and Salesforce Ethical and Behavioral Standards in the Ghasem Iran Distribution Company [Volume 7, Issue 3, 2017, Pages 125-140]
VIKOR Determining Optimum Pattern of E-Banking Services Development with the Purpose of Increasing of Customers Satisfaction [Volume 5, Issue 2, 2015, Pages 185-198]
Viral advertising Examining Viral Ad’s Attributes and the Cause of its Spread on the Internet [Volume 3, Issue 1, 2013, Pages 37-48]
Viral marketing Tendency to Message Delivery in Internet Viral Marketing [Volume 1, Issue 3, 2011, Pages 219-236]
Virtual 3D worlds A New Trust Model for B2C E-Commerce Based on 3D User Interfaces [Volume 3, Special Issue, 2013, Pages 69-80]
Virtual co-creation Investigating co-creation intention and its correlation with perceived value and positive Word-of-Mouth; considering the role of perceived time risk [Volume 6, Issue 3, 2016, Pages 127-146]
Virtual liminoid theory Exploring Flow Experience in Augmented Reality Technology Based on the Virtual ‎Liminoid Theory Dimensions [Volume 13, Issue 1, 2023, Pages 115-146]
Virtual Networks Identifying and Prioritizing Online Advertising Methods for Commercial Complexes Case Study of Arg Tehran Commercial Complex [Volume 9, Issue 4, 2019, Pages 77-96]
Vision Marketing and Senses: The Influence of Scent and Color Cues on the Affective Costumer Experience of Food e-Tailing [Volume 12, Issue 1, 2022, Pages 1-24]
Visitors activities Segmentation of Shopping Centers Visitors based on their Activities through Factor Analysis and Cluster Analysis [Volume 3, Issue 1, 2013, Pages 81-96]
Visual The Impact of Arts Education in the Development of Creativity, Innovation and Promotion of Entrepreneurial Skills in Preschool Children [Volume 5, Special Issue, 2015, Pages 79-92]
Visual Atmosphere The Role of Multisensory Environmental Stimuli in Enhancing Refah Chain Stores Customers in Store Experience [Volume 8, Issue 3, 2018, Pages 141-162]
Visual Attention Investigating the Impact of Product Packaging Necklace on Attracting Customers' Attention using Eye Tracking [Volume 9, Issue 2, 2019, Pages 109-128]
Visual Attention Enhancing the Effect of Location of Carbon Footprint Labels on Environmentally Friendly Product Packages on Consumers' Visual Attention [Volume 13, Issue 4, 2023, Pages 97-114]
Visual-functional The Impact of Arts Education in the Development of Creativity, Innovation and Promotion of Entrepreneurial Skills in Preschool Children [Volume 5, Special Issue, 2015, Pages 79-92]
Visualization Investigation of Customer experience research evolution: Using bibliometric analysis and visualization [Volume 11, Issue 3, 2021, Pages 92-67]
Visual Metaphor Designing a Typology for Visual Rhetoric with a Focus on the Interaction of Metaphor and Metonymy in Print Advertising [Volume 9, Issue 1, 2019, Pages 125-144]
Visual Metonymy Designing a Typology for Visual Rhetoric with a Focus on the Interaction of Metaphor and Metonymy in Print Advertising [Volume 9, Issue 1, 2019, Pages 125-144]
Visual Tropes Designing a Typology for Visual Rhetoric with a Focus on the Interaction of Metaphor and Metonymy in Print Advertising [Volume 9, Issue 1, 2019, Pages 125-144]
VOD Identifying and Clustering Users of VOD Platforms Using SNA Technique: A case study of Cinemamarket [Volume 11, Issue 4, 2021, Pages 20-1]
Volatility Designing the Online Shopping Experience Model of DigiKala Customers in VUCA ‎Conditions [Volume 13, Issue 2, 2023, Pages 109-142]

W

Web Crawling Customer Satisfaction Analysis with a Text Mining Approach ‎ (Case Study: Customers of Organic Honeys)‎ [Volume 13, Issue 3, 2023, Pages 49-72]
Webrooming The "Phenomenon of Online Store Browsing (Webrooming)" as Experienced by Generation Y Consumers [Volume 14, Issue 1, 2024, Pages 21-44]
Web Usage Mining Customer Behavior Analysis using Web Usage Mining [Volume 8, Issue 2, 2018, Pages 69-86]
Weighted Hierarchical Data Envelopment Analysis Designing a DEA Model for Evaluating Performance for Hierarchal Decision Making Units with Weighting Attribute in Hypermarket Departments [Volume 8, Issue 4, 2018, Pages 69-94]
Western Azerbaijan Identifying and Prioritizing the Export Barriers and Proposing Initiatives to Developing Small to Medium Enterprises (SMEs) Export Case Study: Feed Industry in West Azerbaijan [Volume 3, Issue 1, 2013, Pages 139-160]
Width The Two-Layer Three-Level Conceptual Pattern Based on Subjective Criteria and the Essence of ‎Brand Love [Volume 10, Issue 2, 2020, Pages 21-42]
Willingness An Analysis on Green consumers Behavior in Selected Restaurants in Tehran City [Volume 11, Issue 3, 2021, Pages 243-211]
Willingness to Pay Investigation antecedents and consequences of price fairness based on attritional theory. [Volume 5, Issue 2, 2015, Pages 109-126]
Word of Mouth Explaining the Relationship between Positive Behavioral Outcomes of Employees and Customers of Selected Banks [Volume 1, Issue 3, 2011, Pages 129-144]
Word of Mouth Investigating the effect of consumerâs risk aversion and product involvement on their brand loyalty and word of mouth behavior: the mediating role of brand attachment and brand trust [Volume 2, Issue 4, 2012, Pages 105-121]
Word of Mouth A Model of E-Loyalty and Word-Of-Mouth based on e-trust in E-banking services (Case Study: Mellat Bank) [Volume 4, Special Issue, 2014, Pages 101-114]
Word of Mouth Providing a Framework for Using Seeding in Marketing: A Meta-Synthesis Approach [Volume 11, Issue 2, 2021, Pages 69-90]
Word of Mouth Presenting a Diffusion Model for the New Product with the Simultaneous Impact of Price and Advertising [Volume 11, Issue 1, 2021, Pages 143-156]
Word-of-Mouth Examining Viral Ad’s Attributes and the Cause of its Spread on the Internet [Volume 3, Issue 1, 2013, Pages 37-48]
Word-of-Mouth Behavioral differences between the two groups of users and non-users of self-service technologies [Volume 4, Issue 1, 2014, Pages 136-119]
Word-of-Mouth Evaluation of Factors Affecting the Value of Online Shopping Considering Price Sensitivity and Variety-Seeking of Buyers [Volume 5, Issue 2, 2015, Pages 127-146]
Word-of-Mouth Investigating co-creation intention and its correlation with perceived value and positive Word-of-Mouth; considering the role of perceived time risk [Volume 6, Issue 3, 2016, Pages 127-146]
Word of Mouth Advertising Investigating the Effect of Word of Mouth Advertising on the Growth Rate of the Number of Mobile Game ‎Users in Iran [Volume 9, Issue 4, 2019, Pages 151-170]
Word of Mouth Advertising.‎ Examining Factors affecting Consumer Use Behavior from Online Shopping Technology based on the Unified ‎Theory of Acceptance and Use of Technology2 (UTAUT2)‎ Case Study: Digikala Customers in Khuzestan Province [Volume 9, Issue 4, 2019, Pages 115-136]

Z

Z and Y generation consumer preferences Analyzing Consumer Preferences for Clothing Products and Services among Z and Y Generations: A Fuzzy Cognitive Mapping (FCM) Approach Emphasizing Intergenerational Differences [Volume 15, Issue 1, 2025, Pages 25-54]
Z Generation Conceptualizing the Dropshopping of Z Generation from the Perspective of Constructivist Theory [Volume 11, Issue 4, 2021, Pages 21-34]
ZMET Comparing the Mental Maps of Online and Offline Clothing Buyers Using Zaltman Metaphor Elicitation Technique [Volume 14, Issue 4, 2024, Pages 1-30]