Author Index

A

  • Abbasi, Zohreh Conceptual Dimensions of AI-Washing in Marketing Claims: Antecedents, Consequences, and Strategies to Address Misleading Practices in a Competitive Environment [Volume 16, Issue 1, 2026, Pages 1-38]
  • AbdolMohammadi, Armin Impact of Effectuation and Causation on Marketing Performance: The Moderating Role of Dynamic Marketing Capabilities in Mobile App Business [Volume 16, Issue 1, 2026, Pages 189-212]
  • Ameli, Mariam Predicting Customer Satisfaction in Online Business-to-Business (B2B) Wholesaler: An Ensemble with Genetic Algorithm (GA) Tuning and SHAP Explainability [Volume 16, Issue 2, 2026, Pages 95-124]
  • Arman, Mohsen Conceptual Dimensions of AI-Washing in Marketing Claims: Antecedents, Consequences, and Strategies to Address Misleading Practices in a Competitive Environment [Volume 16, Issue 1, 2026, Pages 1-38]
  • Asgarnezhad Nouri, Bagher Determinants and Key Outcomes of Masstige Brand Equity: A Case Study of Samsung Mobile Phones [Volume 16, Issue 1, 2026, Pages 159-188]
  • Ashrafi, Bozorgmehr Developing a Model of Factors Influencing Customer Online Purchase Intention: A Meta-Synthesis Approach [Volume 16, Issue 1, 2026, Pages 95-132]

B

  • Bakhshizadeh Borj, Kobra Effect of Greenwashing on the Purchase Intentions of Generation Z: The Role of Brand Image, Skepticism, and Brand Pessimism [Volume 16, Issue 1, 2026, Pages 69-94]

D

  • Darvishinia, Mohammadreza Effect of Greenwashing on the Purchase Intentions of Generation Z: The Role of Brand Image, Skepticism, and Brand Pessimism [Volume 16, Issue 1, 2026, Pages 69-94]
  • Davari, Ali Impact of Effectuation and Causation on Marketing Performance: The Moderating Role of Dynamic Marketing Capabilities in Mobile App Business [Volume 16, Issue 1, 2026, Pages 189-212]

E

  • Ebrahimi, Elham Online Firestorms: A Systematic Mapping Review of Existing Research [Volume 16, Issue 1, 2026, Pages 39-68]
  • Ebrahimi, Sakineh Determinants and Key Outcomes of Masstige Brand Equity: A Case Study of Samsung Mobile Phones [Volume 16, Issue 1, 2026, Pages 159-188]
  • Esmaielpour, Amir Hosein Predicting Customer Satisfaction in Online Business-to-Business (B2B) Wholesaler: An Ensemble with Genetic Algorithm (GA) Tuning and SHAP Explainability [Volume 16, Issue 2, 2026, Pages 95-124]

F

  • Feiz, Davod Conceptual Dimensions of AI-Washing in Marketing Claims: Antecedents, Consequences, and Strategies to Address Misleading Practices in a Competitive Environment [Volume 16, Issue 1, 2026, Pages 1-38]

G

  • Ghazanfari fard, Fatemeh Designing a Competency Model of Fourth-Generation Marketing Managers (Case Study: Tourism Industry) [Volume 16, Issue 2, 2026, Pages 31-66]
  • Golchin, Ehsan Predicting Customer Satisfaction in Online Business-to-Business (B2B) Wholesaler: An Ensemble with Genetic Algorithm (GA) Tuning and SHAP Explainability [Volume 16, Issue 2, 2026, Pages 95-124]

H

  • Hasanvand, Amin Opportunities, Challenges, and Requirements of Marketing in the Metaverse World [Volume 16, Issue 2, 2026, Pages 1-30]
  • Hosseini, Abolhassan Designing a Competency Model of Fourth-Generation Marketing Managers (Case Study: Tourism Industry) [Volume 16, Issue 2, 2026, Pages 31-66]

I

  • Irani, Hamidreza Online Firestorms: A Systematic Mapping Review of Existing Research [Volume 16, Issue 1, 2026, Pages 39-68]

K

  • Khakzadian, Seyed Mehdi Effects of Augmented Reality (AR) Advertising on Purchase Intention and Shared Social Experience: An Experience Economy Approach [Volume 16, Issue 2, 2026, Pages 67-94]
  • Khodapanah, Bahman Strategic Use of Social Media in New Product Development in Iraqi B2B Companies with the Mediating Role of Absorptive Capacity [Volume 16, Issue 1, 2026, Pages 133-158]

M

  • Majidi dorche, Sajede sadat Online Firestorms: A Systematic Mapping Review of Existing Research [Volume 16, Issue 1, 2026, Pages 39-68]
  • Movaghar, Morteza Designing a Competency Model of Fourth-Generation Marketing Managers (Case Study: Tourism Industry) [Volume 16, Issue 2, 2026, Pages 31-66]
  • Mowlaei, Zeynab Strategic Use of Social Media in New Product Development in Iraqi B2B Companies with the Mediating Role of Absorptive Capacity [Volume 16, Issue 1, 2026, Pages 133-158]

R

  • Rahchamandi, Fereshteh Effects of Augmented Reality (AR) Advertising on Purchase Intention and Shared Social Experience: An Experience Economy Approach [Volume 16, Issue 2, 2026, Pages 67-94]
  • Rajabzadeh, Mohsen Effects of Augmented Reality (AR) Advertising on Purchase Intention and Shared Social Experience: An Experience Economy Approach [Volume 16, Issue 2, 2026, Pages 67-94]

S

  • Salehian fard, Roghayeh Effect of Greenwashing on the Purchase Intentions of Generation Z: The Role of Brand Image, Skepticism, and Brand Pessimism [Volume 16, Issue 1, 2026, Pages 69-94]
  • Salehi kian, Hoda Developing a Model of Factors Influencing Customer Online Purchase Intention: A Meta-Synthesis Approach [Volume 16, Issue 1, 2026, Pages 95-132]
  • Salehi kian, Neda Developing a Model of Factors Influencing Customer Online Purchase Intention: A Meta-Synthesis Approach [Volume 16, Issue 1, 2026, Pages 95-132]
  • Seyedi, Hosein Developing a Model of Factors Influencing Customer Online Purchase Intention: A Meta-Synthesis Approach [Volume 16, Issue 1, 2026, Pages 95-132]
  • Seyyedamiri, Nader Impact of Effectuation and Causation on Marketing Performance: The Moderating Role of Dynamic Marketing Capabilities in Mobile App Business [Volume 16, Issue 1, 2026, Pages 189-212]
  • Shafiee, Mozhgan Impact of Effectuation and Causation on Marketing Performance: The Moderating Role of Dynamic Marketing Capabilities in Mobile App Business [Volume 16, Issue 1, 2026, Pages 189-212]
  • Shakir Hashim Al-Jasim, Amir Strategic Use of Social Media in New Product Development in Iraqi B2B Companies with the Mediating Role of Absorptive Capacity [Volume 16, Issue 1, 2026, Pages 133-158]
  • Solgi, Zahra Opportunities, Challenges, and Requirements of Marketing in the Metaverse World [Volume 16, Issue 2, 2026, Pages 1-30]

Y

  • Yahyazadehfar, Mahmood Designing a Competency Model of Fourth-Generation Marketing Managers (Case Study: Tourism Industry) [Volume 16, Issue 2, 2026, Pages 31-66]

Z

  • Zarei, Ghasem Strategic Use of Social Media in New Product Development in Iraqi B2B Companies with the Mediating Role of Absorptive Capacity [Volume 16, Issue 1, 2026, Pages 133-158]