Author Index

A

  • Abaspour, Atefe Simulating the Interaction Effects of Green Marketing Programs and Asset Efficiency Using System Dynamics Modeling [Volume 15, Issue 2, 2025, Pages 173-202]
  • Abbaspoor, Niloofar Investigating the Impact of Gamification on Customer Citizenship Behavior Based on the MDA Framework: A Case Study of Strava Sport Activity Tracking Program [Volume 15, Issue 2, 2025, Pages 1-44]
  • Abdolalipour, Amirhossein Simulating the Interaction Effects of Green Marketing Programs and Asset Efficiency Using System Dynamics Modeling [Volume 15, Issue 2, 2025, Pages 173-202]
  • Akbari, Mohsen Developing a Model for Formulating Sustainable Marketing Strategies in the Iranian Food Industry (Case Study: Protein Product Manufacturers) [Volume 15, Issue 3, 2025, Pages 77-104]
  • Alipour, Afshin Explaining a Conceptual Model of Artificial Intelligence Applications in Digital Marketing with an Emphasis on Enhancing Consumer Loyalty: A Mixed-Methods Approach [Volume 15, Issue 3, 2025, Pages 105-132]
  • Alipour Moghadam, Alireza Re-examining the Concept of Destination Market Knowledge Competence for Achieving Competitive Advantage in the Export Marketing of Iranian Dried Fruits [Volume 15, Issue 4, 2025, Pages 125-152]
  • Ameli, Reza Exploring the Role of Discounting in Creating Cognitive Dissonance: A Study of Business Owners in the Fashion and Apparel Industry [Volume 15, Issue 3, 2025, Pages 161-182]
  • Amiri, Saba Examining the Impact of Artificial Intelligence on Customer Satisfaction in Consumer Goods Purchases [Volume 15, Issue 1, 2025, Pages 87-120]
  • Ansari, Azarnoosh Re-examining the Concept of Destination Market Knowledge Competence for Achieving Competitive Advantage in the Export Marketing of Iranian Dried Fruits [Volume 15, Issue 4, 2025, Pages 125-152]
  • Ardabili, Sina Evaluating the Effectiveness of Social Marketing Campaigns in Sustainable Tourism: A Machine Learning-Based Approach [Volume 15, Issue 4, 2025, Pages 99-124]
  • Azizi, Shahriar Meta-Synthesis of Service Recovery Studies with a Cultural Approach [Volume 15, Issue 3, 2025, Pages 27-48]

B

  • Bagheri Garbollagh, Hooshmand Studying Sundis Brand Identity: Solutions for Improving It among Consumers in Tehran Province through Brand Concept Mapping [Volume 15, Issue 2, 2025, Pages 73-96]
  • Bahrainizad, Manijeh Psychographic Segmentation of Global Online Retailing Based on Online Shopping Motivations and Online Shopping Behaviors [Volume 15, Issue 3, 2025, Pages 1-26]
  • Balaghi, Shabnam Investigating the Impact of Gamification on Customer Citizenship Behavior Based on the MDA Framework: A Case Study of Strava Sport Activity Tracking Program [Volume 15, Issue 2, 2025, Pages 1-44]
  • Beheshti far, Aramesh Designing a Model of the Antecedents of Users Avoiding In-App Ads in Smartphone Applications [Volume 15, Issue 4, 2025, Pages 1-30]
  • Borgheyan, Zahra Designing a Brand Schizophrenia Management Model in Sports Clubs [Volume 15, Issue 2, 2025, Pages 151-172]
  • Brakhasy, Bahar Identifying and Ranking the Components of Benevolent Marketing with a Focus on Ethical Principles and Social Responsibility [Volume 15, Issue 1, 2025, Pages 55-86]

D

  • Daneshvar, Maryam Identification and Prioritization of Key Performance Indicators for Content Marketing Strategy in Digital Marketing for Startups in the Online Service Industry [Volume 15, Issue 2, 2025, Pages 45-72]

E

  • Ebrahim Pour, Habib Evaluating the Effectiveness of Social Marketing Campaigns in Sustainable Tourism: A Machine Learning-Based Approach [Volume 15, Issue 4, 2025, Pages 99-124]
  • Esfidani, Mohammad Rahim Increasing Shopping Intention in Chain Retail Stores Using Omnichannel Strategy [Volume 15, Issue 1, 2025, Pages 145-180]

F

  • Farahani, Hojjatollah A Systematic Review of Neuromarketing and Its Tools in Iran [Volume 15, Issue 4, 2025, Pages 31-72]
  • Ferdosi, Shahram Meta-Synthesis of Service Recovery Studies with a Cultural Approach [Volume 15, Issue 3, 2025, Pages 27-48]

G

  • Gholami, Mahmood Designing a Model of the Antecedents of Users Avoiding In-App Ads in Smartphone Applications [Volume 15, Issue 4, 2025, Pages 1-30]

H

  • Hooshmand Chaijani, Milad Experimental Investigation of the Effect of Corporate Social Responsibility (CSR) Storytelling on Brand Loyalty in the Ecotourism Industry: The Mediating Role of Perceived Authenticity and Brand Trust [Volume 15, Issue 4, 2025, Pages 73-98]
  • Hoseini, Seyed Rasoul Future Research on Smart Marketing Based on the Internet of Things (Case Study: Iranian Social Security Organization) [Volume 15, Issue 1, 2025, Pages 181-214]
  • Hosseini, Abolhassan Presenting a Model of Gamification Deployment in Business-to-Business (B2B) Marketing in the Medical Equipment Industry in Iran [Volume 15, Issue 2, 2025, Pages 97-124]
  • Hossein Zade Shahri, Masoumeh Impacts of Rebranding and Customer Experience on Service Quality and Customer Loyalty [Volume 15, Issue 1, 2025, Pages 121-144]

J

  • Jafari, Seyed Mohammadbagher Future Research on Smart Marketing Based on the Internet of Things (Case Study: Iranian Social Security Organization) [Volume 15, Issue 1, 2025, Pages 181-214]
  • Jalalniya, Raheleh Developing a Model for Formulating Sustainable Marketing Strategies in the Iranian Food Industry (Case Study: Protein Product Manufacturers) [Volume 15, Issue 3, 2025, Pages 77-104]
  • Jalalzadeh, Seyyed Reza Identification and Prioritization of Key Performance Indicators for Content Marketing Strategy in Digital Marketing for Startups in the Online Service Industry [Volume 15, Issue 2, 2025, Pages 45-72]
  • Jamshidi, Omid Grounded Theory Model for Marketing Modern Agricultural Technologies with Emphasis on Rice Production in Mazandaran Province [Volume 15, Issue 4, 2025, Pages 181-208]

K

  • Kazemi, Ali Re-examining the Concept of Destination Market Knowledge Competence for Achieving Competitive Advantage in the Export Marketing of Iranian Dried Fruits [Volume 15, Issue 4, 2025, Pages 125-152]
  • Keshavarz Hedayati, Salar Identification and Prioritization of Key Performance Indicators for Content Marketing Strategy in Digital Marketing for Startups in the Online Service Industry [Volume 15, Issue 2, 2025, Pages 45-72]
  • Khodavirdilu, Mehdi Studying Sundis Brand Identity: Solutions for Improving It among Consumers in Tehran Province through Brand Concept Mapping [Volume 15, Issue 2, 2025, Pages 73-96]
  • Khoddami, Soheila Investigating the Impact of Gamification on Customer Citizenship Behavior Based on the MDA Framework: A Case Study of Strava Sport Activity Tracking Program [Volume 15, Issue 2, 2025, Pages 1-44]
  • Kordnaeij, Asadollah Investigating the Impact of Brand Innovation on Brand Resonance with the Mediating Role of Brand Experience (A Study of Pasargad Bank Customers in Tehran) [Volume 15, Issue 1, 2025, Pages 1-24]

M

  • Mansourimoayyed, Fereshteh Investigating the Impact of Brand Innovation on Brand Resonance with the Mediating Role of Brand Experience (A Study of Pasargad Bank Customers in Tehran) [Volume 15, Issue 1, 2025, Pages 1-24]
  • Mohamadifar, Yousef Examining the Impact of Artificial Intelligence on Customer Satisfaction in Consumer Goods Purchases [Volume 15, Issue 1, 2025, Pages 87-120]
  • Mohamadzadeh, Zahra Investigating the Effects of Consumer Perception of Masstige Product Quality and Prestige Value on Purchase Intention by Mediating Product Attributes (Masstige Marketing in DORSA Company) [Volume 15, Issue 4, 2025, Pages 153-180]

N

  • Nadershahi, Mohadese Evaluation Factors Affecting Sustainable Marketing Using Mixed Methods of Multi-Criteria Decision-Making [Volume 15, Issue 2, 2025, Pages 125-150]
  • Naeimi Khondabi, Ali Explaining a Conceptual Model of Artificial Intelligence Applications in Digital Marketing with an Emphasis on Enhancing Consumer Loyalty: A Mixed-Methods Approach [Volume 15, Issue 3, 2025, Pages 105-132]
  • Nasrabadi, Ghazal Examining the Impact of Artificial Intelligence on Customer Satisfaction in Consumer Goods Purchases [Volume 15, Issue 1, 2025, Pages 87-120]
  • Nasrollahniya, Mohammad Identifying and Ranking the Components of Benevolent Marketing with a Focus on Ethical Principles and Social Responsibility [Volume 15, Issue 1, 2025, Pages 55-86]
  • Nazari, Mohsen Exploring the Role of Discounting in Creating Cognitive Dissonance: A Study of Business Owners in the Fashion and Apparel Industry [Volume 15, Issue 3, 2025, Pages 161-182]
  • Nemati, Vali Evaluating the Effectiveness of Social Marketing Campaigns in Sustainable Tourism: A Machine Learning-Based Approach [Volume 15, Issue 4, 2025, Pages 99-124]
  • Norouzi Seyed Hossini, Rasool A Systematic Review of Neuromarketing and Its Tools in Iran [Volume 15, Issue 4, 2025, Pages 31-72]

P

  • Parhizgar, Mohammad Mahdi Identifying and Ranking the Components of Benevolent Marketing with a Focus on Ethical Principles and Social Responsibility [Volume 15, Issue 1, 2025, Pages 55-86]
  • Pourhasan anpar, Roghayeh Impacts of Rebranding and Customer Experience on Service Quality and Customer Loyalty [Volume 15, Issue 1, 2025, Pages 121-144]

Q

  • Qaseri Zahan, Mohammad Sharif Future Research on Smart Marketing Based on the Internet of Things (Case Study: Iranian Social Security Organization) [Volume 15, Issue 1, 2025, Pages 181-214]

R

  • Ranjbar, Fatemeh Psychographic Segmentation of Global Online Retailing Based on Online Shopping Motivations and Online Shopping Behaviors [Volume 15, Issue 3, 2025, Pages 1-26]
  • Roshanazadeh, Zahra Investigating the Impact of Brand Innovation on Brand Resonance with the Mediating Role of Brand Experience (A Study of Pasargad Bank Customers in Tehran) [Volume 15, Issue 1, 2025, Pages 1-24]
  • Rostami, Hossein Presenting a Model of Gamification Deployment in Business-to-Business (B2B) Marketing in the Medical Equipment Industry in Iran [Volume 15, Issue 2, 2025, Pages 97-124]

S

  • Sadeghi, Amir Designing a Model of the Antecedents of Users Avoiding In-App Ads in Smartphone Applications [Volume 15, Issue 4, 2025, Pages 1-30]
  • Saedi, Abdullah Developing a Demarketing Model to Improve Environmental Sustainability Behaviors in the Electricity Company [Volume 15, Issue 3, 2025, Pages 49-76]
  • Seyed Mousavi, Mir Hamid Evaluating the Effectiveness of Social Marketing Campaigns in Sustainable Tourism: A Machine Learning-Based Approach [Volume 15, Issue 4, 2025, Pages 99-124]
  • Shafei, Reza Exploring the Role of Discounting in Creating Cognitive Dissonance: A Study of Business Owners in the Fashion and Apparel Industry [Volume 15, Issue 3, 2025, Pages 161-182]
  • Shafiee, Delaram Investigating the Effects of Consumer Perception of Masstige Product Quality and Prestige Value on Purchase Intention by Mediating Product Attributes (Masstige Marketing in DORSA Company) [Volume 15, Issue 4, 2025, Pages 153-180]
  • Shafiee, Sanaz Developing a Conceptual Model for the Implementation of Industry 4.0 Technologies in the Supply Chain: A Grounded Theory Approach [Volume 15, Issue 3, 2025, Pages 133-160]
  • Shakeri, Sajad A Systematic Review of Neuromarketing and Its Tools in Iran [Volume 15, Issue 4, 2025, Pages 31-72]
  • Shariatnejad, َAli Analyzing Consumer Preferences for Clothing Products and Services among Z and Y Generations: A Fuzzy Cognitive Mapping (FCM) Approach Emphasizing Intergenerational Differences [Volume 15, Issue 1, 2025, Pages 25-54]
  • Shirkhodaei, Meysam Presenting a Model of Gamification Deployment in Business-to-Business (B2B) Marketing in the Medical Equipment Industry in Iran [Volume 15, Issue 2, 2025, Pages 97-124]
  • Sobhani, Seyed Mohammad Javad Grounded Theory Model for Marketing Modern Agricultural Technologies with Emphasis on Rice Production in Mazandaran Province [Volume 15, Issue 4, 2025, Pages 181-208]
  • Soltan hoseini, Mohammad Designing a Brand Schizophrenia Management Model in Sports Clubs [Volume 15, Issue 2, 2025, Pages 151-172]

T

  • Taghavi, Hadi Future Research on Smart Marketing Based on the Internet of Things (Case Study: Iranian Social Security Organization) [Volume 15, Issue 1, 2025, Pages 181-214]
  • Torkanloo, Yaser Increasing Shopping Intention in Chain Retail Stores Using Omnichannel Strategy [Volume 15, Issue 1, 2025, Pages 145-180]

V

  • Vahadani, Mohsen Designing a Brand Schizophrenia Management Model in Sports Clubs [Volume 15, Issue 2, 2025, Pages 151-172]

Y

  • Yarahmadi, Leila Analyzing Consumer Preferences for Clothing Products and Services among Z and Y Generations: A Fuzzy Cognitive Mapping (FCM) Approach Emphasizing Intergenerational Differences [Volume 15, Issue 1, 2025, Pages 25-54]

Z

  • Zolghadr, Mohammadreza Explaining a Conceptual Model of Artificial Intelligence Applications in Digital Marketing with an Emphasis on Enhancing Consumer Loyalty: A Mixed-Methods Approach [Volume 15, Issue 3, 2025, Pages 105-132]
  • Zonoozi, Seyed Jafar Increasing Shopping Intention in Chain Retail Stores Using Omnichannel Strategy [Volume 15, Issue 1, 2025, Pages 145-180]