Author Index

A

  • Abbasi, Abbas Presenting a Model of Marketing Influencers in the Social Network: A Case Study of Fashion Industry [Volume 14, Issue 3, 2024, Pages 1-24]
  • Abbasi Gorji, Alireza Effect of Customer Participation Motivation on Customer Equity: the Mediating Role of Brand Trust and Social Media Marketing Activities [Volume 14, Issue 3, 2024, Pages 155-178]
  • Abbassi, Hassan Violation of Advertising and Marketing Legal Regulations on Children’s Food Packaging: A Qualitative Study [Volume 14, Issue 3, 2024, Pages 135-154]
  • Abdolvand, Mohammad Ali The "Phenomenon of Online Store Browsing (Webrooming)" as Experienced by Generation Y Consumers [Volume 14, Issue 1, 2024, Pages 21-44]
  • Abedin, Bahareh Explaining the Drivers of Customer’s Perceived Value in the Retail Industry: Thematic Analysis and Shannon Entropy [Volume 14, Issue 2, 2024, Pages 55-82]
  • Akbari, Mohsen Effect of Customer Participation Motivation on Customer Equity: the Mediating Role of Brand Trust and Social Media Marketing Activities [Volume 14, Issue 3, 2024, Pages 155-178]
  • Aliedani, Osama Identification of Online and Offline Drivers of Customer-Based Brand Equity (CBBE) in Telecommunications Companies [Volume 14, Issue 2, 2024, Pages 149-170]
  • Amiri, Zeynab Effect of Influencer-Audience Alignment on Purchase Intentions: The Mediating Role of Customer Citizenship and Engagement Behaviors [Volume 14, Issue 2, 2024, Pages 27-54]
  • Ansari, Manouchehr Identification of Online and Offline Drivers of Customer-Based Brand Equity (CBBE) in Telecommunications Companies [Volume 14, Issue 2, 2024, Pages 149-170]
  • Asgarnezhad Nouri, Bagher Examining the Model of Situational Factors Affecting Consumer Impulse Buying Behavior (Case Study: Shahrvand Chain Stores in Tehran Metropolis) [Volume 14, Issue 1, 2024, Pages 45-78]
  • Ashkani, Mahdi Bibliographic Analysis and Visualization of Research on Entrepreneurial Marketing in the Last Four Decades [Volume 14, Issue 2, 2024, Pages 83-120]

B

  • Bakhshizadeh borj, Kobra Comparing the Mental Maps of Online and Offline Clothing Buyers Using Zaltman Metaphor Elicitation Technique [Volume 14, Issue 4, 2024, Pages 1-30]
  • Baradarian, Pardis Comparing the Mental Maps of Online and Offline Clothing Buyers Using Zaltman Metaphor Elicitation Technique [Volume 14, Issue 4, 2024, Pages 1-30]
  • Bashekouh Ajirloo, Mohammad Exploring Conversational Marketing in Banking: Influence of Acceptance Factors of Conversational Assistants on Customer Attitudes and Brand Engagement, Considering the Moderating Role of Perceived Risk [Volume 14, Issue 3, 2024, Pages 25-52]
  • Bashirpour, Mahdi Exploring Instagram User Motivations: An Analysis Using the Laddering Interview and ACV Technique [Volume 14, Issue 1, 2024, Pages 1-20]
  • Bashirpour, Mahdi Comparing the Mental Maps of Online and Offline Clothing Buyers Using Zaltman Metaphor Elicitation Technique [Volume 14, Issue 4, 2024, Pages 1-30]
  • Behnam, Mohsen The Role of Learning Agility in the Relationship between Service Experience and Value Co-Creation in Consumers with the Moderating Role of Cognitive Engagement [Volume 14, Issue 3, 2024, Pages 77-96]
  • Behzadi, Mohammad Hassan The "Phenomenon of Online Store Browsing (Webrooming)" as Experienced by Generation Y Consumers [Volume 14, Issue 1, 2024, Pages 21-44]
  • Behzadnia, Mehrdad Scientific/Mental Typology of Marketing Performance of FinTech Startups Using the Cognitive Q-Method [Volume 14, Issue 3, 2024, Pages 97-134]

D

  • Daneshvar Hamidi, Yasamin Examining the Model of Situational Factors Affecting Consumer Impulse Buying Behavior (Case Study: Shahrvand Chain Stores in Tehran Metropolis) [Volume 14, Issue 1, 2024, Pages 45-78]
  • Dehdashti Shahrokh, Zohreh Exploring Instagram User Motivations: An Analysis Using the Laddering Interview and ACV Technique [Volume 14, Issue 1, 2024, Pages 1-20]
  • Dehghan ashkezari, Mohammadreza Scientific/Mental Typology of Marketing Performance of FinTech Startups Using the Cognitive Q-Method [Volume 14, Issue 3, 2024, Pages 97-134]
  • Dehghanian, Armin Explaining the Drivers of Customer’s Perceived Value in the Retail Industry: Thematic Analysis and Shannon Entropy [Volume 14, Issue 2, 2024, Pages 55-82]
  • Dehghani ghahnavieh, Adeleh Exploring Conversational Marketing in Banking: Influence of Acceptance Factors of Conversational Assistants on Customer Attitudes and Brand Engagement, Considering the Moderating Role of Perceived Risk [Volume 14, Issue 3, 2024, Pages 25-52]
  • Dousthosseini, Fahimeh Presenting a Model for Simulating Factors Affecting Brand Loyalty in the Online Retail Industry with a System Dynamics Approach [Volume 14, Issue 1, 2024, Pages 103-126]

E

  • Ebrahimi, Abolghasem Presenting a Model of Marketing Influencers in the Social Network: A Case Study of Fashion Industry [Volume 14, Issue 3, 2024, Pages 1-24]
  • Emadi, Pouya Effect of Influencer-Audience Alignment on Purchase Intentions: The Mediating Role of Customer Citizenship and Engagement Behaviors [Volume 14, Issue 2, 2024, Pages 27-54]
  • Esmaeilpour, Fariba Violation of Advertising and Marketing Legal Regulations on Children’s Food Packaging: A Qualitative Study [Volume 14, Issue 3, 2024, Pages 135-154]

F

  • Farokhi, Mojtaba Effect of Influencer-Audience Alignment on Purchase Intentions: The Mediating Role of Customer Citizenship and Engagement Behaviors [Volume 14, Issue 2, 2024, Pages 27-54]

H

  • Hasanzadeh, Mohammad Examining the Model of Situational Factors Affecting Consumer Impulse Buying Behavior (Case Study: Shahrvand Chain Stores in Tehran Metropolis) [Volume 14, Issue 1, 2024, Pages 45-78]
  • Hassagholi pour, Tahmoures Identification of Online and Offline Drivers of Customer-Based Brand Equity (CBBE) in Telecommunications Companies [Volume 14, Issue 2, 2024, Pages 149-170]
  • Hatami, Anahita Presenting a Model of Marketing Influencers in the Social Network: A Case Study of Fashion Industry [Volume 14, Issue 3, 2024, Pages 1-24]
  • Hataminasab, Sayyed Hassan Scientific/Mental Typology of Marketing Performance of FinTech Startups Using the Cognitive Q-Method [Volume 14, Issue 3, 2024, Pages 97-134]
  • Heidarzadeh, Kambiz The "Phenomenon of Online Store Browsing (Webrooming)" as Experienced by Generation Y Consumers [Volume 14, Issue 1, 2024, Pages 21-44]
  • Hosseini, Abolhasan Explaining the Drivers of Customer’s Perceived Value in the Retail Industry: Thematic Analysis and Shannon Entropy [Volume 14, Issue 2, 2024, Pages 55-82]

J

  • Javadi, Milad The "Phenomenon of Online Store Browsing (Webrooming)" as Experienced by Generation Y Consumers [Volume 14, Issue 1, 2024, Pages 21-44]

K

  • Kashef, Seyed Mohammad The Role of Learning Agility in the Relationship between Service Experience and Value Co-Creation in Consumers with the Moderating Role of Cognitive Engagement [Volume 14, Issue 3, 2024, Pages 77-96]
  • Khoddami, Soheila Investigating the Formation of Brand Equity Based on Brand Cultural Symbolism in the Food Industry [Volume 14, Issue 2, 2024, Pages 171-200]
  • Khorouti, Mohammad Hossein Providing a Framework of Foreign Trade Consulting Capabilities [Volume 14, Issue 2, 2024, Pages 1-26]
  • Konjkav monfared, Amirreza Designing and Validating a Sustainable Marketing Model in the Construction Industry [Volume 14, Issue 3, 2024, Pages 53-76]

M

  • Malek mohammadi, Batoul Designing and Validating a Sustainable Marketing Model in the Construction Industry [Volume 14, Issue 3, 2024, Pages 53-76]
  • Mazroui Nasrabadi, Esmaeil Modeling and Scenario Analysis of Customer Brand Co-Creation Behavior Challenges: An Analysis of Coping Strategies [Volume 14, Issue 2, 2024, Pages 121-148]
  • Mola Ghalghachi, Maryam Examining the Model of Situational Factors Affecting Consumer Impulse Buying Behavior (Case Study: Shahrvand Chain Stores in Tehran Metropolis) [Volume 14, Issue 1, 2024, Pages 45-78]
  • Monem sakar, Ali The Role of Learning Agility in the Relationship between Service Experience and Value Co-Creation in Consumers with the Moderating Role of Cognitive Engagement [Volume 14, Issue 3, 2024, Pages 77-96]
  • Mousavi, Seyedeh Niloufar Exploring Instagram User Motivations: An Analysis Using the Laddering Interview and ACV Technique [Volume 14, Issue 1, 2024, Pages 1-20]

N

  • Nayebzadeh, Shahnaz Scientific/Mental Typology of Marketing Performance of FinTech Startups Using the Cognitive Q-Method [Volume 14, Issue 3, 2024, Pages 97-134]
  • Nazari, Mohsen Providing a Framework of Foreign Trade Consulting Capabilities [Volume 14, Issue 2, 2024, Pages 1-26]

O

  • Osanlou, Bahareh Investigating the Formation of Brand Equity Based on Brand Cultural Symbolism in the Food Industry [Volume 14, Issue 2, 2024, Pages 171-200]

P

  • Parastesh, Reza Violation of Advertising and Marketing Legal Regulations on Children’s Food Packaging: A Qualitative Study [Volume 14, Issue 3, 2024, Pages 135-154]

R

  • Rabbani Mohammadiyeh, Fatemeh Effect of Customer Participation Motivation on Customer Equity: the Mediating Role of Brand Trust and Social Media Marketing Activities [Volume 14, Issue 3, 2024, Pages 155-178]
  • Rahimi, Hossein Exploring the Impact of Green Marketing Strategic Orientation on Environmental Sustainability: The Mediating Roles of Absorptive Capacity and Green Innovation [Volume 14, Issue 1, 2024, Pages 147-164]
  • Rahmanimanesh, Mohammad Fuzzy Logic-Based Unsupervised Sentiment Analysis and Opinion Mining: Applications in Market Research [Volume 14, Issue 1, 2024, Pages 127-146]
  • Rashidi, Dalile Fuzzy Logic-Based Unsupervised Sentiment Analysis and Opinion Mining: Applications in Market Research [Volume 14, Issue 1, 2024, Pages 127-146]
  • Rezvan, Mohammad Taghi Modeling and Scenario Analysis of Customer Brand Co-Creation Behavior Challenges: An Analysis of Coping Strategies [Volume 14, Issue 2, 2024, Pages 121-148]

S

  • Saeida ardekani, Saeid Designing and Validating a Sustainable Marketing Model in the Construction Industry [Volume 14, Issue 3, 2024, Pages 53-76]
  • Seifollahi, Naser Exploring Conversational Marketing in Banking: Influence of Acceptance Factors of Conversational Assistants on Customer Attitudes and Brand Engagement, Considering the Moderating Role of Perceived Risk [Volume 14, Issue 3, 2024, Pages 25-52]
  • Shafiei Nikabadi, Mohsen Fuzzy Logic-Based Unsupervised Sentiment Analysis and Opinion Mining: Applications in Market Research [Volume 14, Issue 1, 2024, Pages 127-146]
  • Shah hosseini, Mohammadali Providing a Framework of Foreign Trade Consulting Capabilities [Volume 14, Issue 2, 2024, Pages 1-26]
  • Shah Hosseini, Nima Investigating the Formation of Brand Equity Based on Brand Cultural Symbolism in the Food Industry [Volume 14, Issue 2, 2024, Pages 171-200]
  • Siahsarani Kojouri, Mohammad Ali Designing and Explaining the Purchase Journey Map of Moviegoers Based on Contact Points [Volume 14, Issue 1, 2024, Pages 79-102]
  • Soltani, Mahmoud Modeling and Scenario Analysis of Customer Brand Co-Creation Behavior Challenges: An Analysis of Coping Strategies [Volume 14, Issue 2, 2024, Pages 121-148]

T

  • Taheri, Amirhosein Exploring the Impact of Green Marketing Strategic Orientation on Environmental Sustainability: The Mediating Roles of Absorptive Capacity and Green Innovation [Volume 14, Issue 1, 2024, Pages 147-164]

Y

  • Yadollahi Farsi, Jahangir Bibliographic Analysis and Visualization of Research on Entrepreneurial Marketing in the Last Four Decades [Volume 14, Issue 2, 2024, Pages 83-120]

Z

  • Zarei, Ghasem Examining the Model of Situational Factors Affecting Consumer Impulse Buying Behavior (Case Study: Shahrvand Chain Stores in Tehran Metropolis) [Volume 14, Issue 1, 2024, Pages 45-78]
  • Zarei, Ghasem Exploring Conversational Marketing in Banking: Influence of Acceptance Factors of Conversational Assistants on Customer Attitudes and Brand Engagement, Considering the Moderating Role of Perceived Risk [Volume 14, Issue 3, 2024, Pages 25-52]