Author Index

A

  • Ababafha, Mohammad Mahdi Sales Forecasting Using the Meta-learning Method (Case study: Aluminum Sales in Iran’s Mercantile Exchange Market) [Volume 13, Issue 3, 2023, Pages 113-132]
  • Abedi, Helia Designing the Online Shopping Experience Model of DigiKala Customers in VUCA ‎Conditions [Volume 13, Issue 2, 2023, Pages 109-142]
  • Ahmadzadeh, Somayeh The Role of Avatar Features in Customer Identification and Purchase Intention in the Metaverse World [Volume 13, Issue 4, 2023, Pages 137-160]
  • Akbari ‎, Mohsen Investigating the Effect of Instagram Contests Feature on User Engagement by Explaining ‎the Mediating Role of Users’ Emotions and Brand Awareness [Volume 13, Issue 1, 2023, Pages 177-196]
  • Almasi ‎, Fatemeh Identifying the Dimensions of Digital Marketing of Electronic Businesses of the Insurance ‎Industry in Iran [Volume 13, Issue 2, 2023, Pages 169-192]
  • Almiyahi, Mazin Identifying Dimensions of Marketing Flexibility and Factors Affecting it in Life Insurance [Volume 13, Issue 3, 2023, Pages 89-112]
  • Amini ‎, Alireza Improving Customers’ Experiences in Pre-Purchase Interaction Points: Graph Theory- ‎Matrix Permanents Approach to Identify and Analyze the Relationships of Influential ‎Factors [Volume 13, Issue 2, 2023, Pages 85-108]
  • Amiri Aghdaie, Seyed Fathollah Identifying Dimensions of Marketing Flexibility and Factors Affecting it in Life Insurance [Volume 13, Issue 3, 2023, Pages 89-112]
  • Ansari, Azarnoush Identifying Dimensions of Marketing Flexibility and Factors Affecting it in Life Insurance [Volume 13, Issue 3, 2023, Pages 89-112]
  • Arab Ahmadi, Hamed Presenting a Model of Nostalgic Branding Drivers [Volume 13, Issue 4, 2023, Pages 69-96]
  • Askari ‎, Fatemeh Improving Customers’ Experiences in Pre-Purchase Interaction Points: Graph Theory- ‎Matrix Permanents Approach to Identify and Analyze the Relationships of Influential ‎Factors [Volume 13, Issue 2, 2023, Pages 85-108]
  • Azimzadeh ‎, Seyed Morteza The Experience of Tasting Different Brands of Non-alcoholic Beer among Runners Athletes ‎from the Neuromarketing Perspective [Volume 13, Issue 2, 2023, Pages 65-84]
  • Azizi, Shahriar‏ ‏ Message Content Strategies of Commercial Advertising Campaign: Identification, integration, and validation [Volume 13, Issue 1, 2023, Pages 147-176]

B

  • Babaei Zakliki, Mohammad Ali Message Content Strategies of Commercial Advertising Campaign: Identification, integration, and validation [Volume 13, Issue 1, 2023, Pages 147-176]
  • Bagheri Garbollagh ‎, Hooshmand Intention to Reuse the Augmented Reality App Based on the Stimulus-Organism-Response ‎Framework and Gender Schema Theory in the Fashion Clothing Industry [Volume 13, Issue 2, 2023, Pages 43-64]
  • Bashokouh Ajirlo, Mohammad Designing a B2B Digital Marketing Implementation Model with an Emphasis on Artificial Intelligence-based Customer Relationship Management [Volume 13, Issue 3, 2023, Pages 133-158]

D

  • Darabi, Masoud The Experience of Tasting Different Brands of Non-alcoholic Beer among Runners Athletes ‎from the Neuromarketing Perspective [Volume 13, Issue 2, 2023, Pages 65-84]
  • Davali ‎, Mohammad Mehdi The Effect of Purchase Intention its Antecedents on Fake News by Moderating Brand ‎Trust: A SOBC Approach [Volume 13, Issue 2, 2023, Pages 143-168]
  • Dehdashti Shahrokh, Zohre A Meta-Synthesis of the Integrated Model of Customer Value Co-Destruction and Co-Creation [Volume 13, Issue 4, 2023, Pages 1-26]
  • Dehghanpouri ‎, Houriyeh The Experience of Tasting Different Brands of Non-alcoholic Beer among Runners Athletes ‎from the Neuromarketing Perspective [Volume 13, Issue 2, 2023, Pages 65-84]

E

  • Emadi Sadeghi, Leila Exploring Flow Experience in Augmented Reality Technology Based on the Virtual ‎Liminoid Theory Dimensions [Volume 13, Issue 1, 2023, Pages 115-146]
  • Emamgholizadeh ‎, Saeed Influencer Marketing: Identifying and Explaining the Psychological Effects of Social Media ‎Influencers on consumers (Case Study: Female Students of Mazandaran University)‎ [Volume 13, Issue 3, 2023, Pages 23-48]
  • Esmaeilinasab, Maryam Effects of Temperament Traits and Customer Involvement on Post-Purchase Cognitive Dissonance [Volume 13, Issue 4, 2023, Pages 27-50]

F

  • Farhang, Sahel Effects of Digital Orientation on Marketing Performance with the Mediating Role of Digital Marketing Capabilities in Small and Medium Businesses [Volume 13, Issue 4, 2023, Pages 115-136]
  • Fazli, Safar Sales Forecasting Using the Meta-learning Method (Case study: Aluminum Sales in Iran’s Mercantile Exchange Market) [Volume 13, Issue 3, 2023, Pages 113-132]

H

  • Hamedi, Orkideh Designing and Validating a Long-Term Buyer-Seller Communication Model in Free Trade Zones [Volume 13, Issue 4, 2023, Pages 161-182]
  • Hasani ‎, Aliakbar Customer Churn Analysis Based on the Data-mining Approach: Hybrid Algorithm ‎Incorporates Decision Tree and Bayesian Network [Volume 13, Issue 2, 2023, Pages 1-22]
  • Hashemi ‎, Seyed Moslem Analysis of the Masculine and Feminine Brand Personality and the Customer-based Brand ‎Equity on Instagram Pages of Fast-moving Consumer Goods [Volume 13, Issue 1, 2023, Pages 73-88]
  • Hazari ‎, Narges Investigating the Effect of Instagram Contests Feature on User Engagement by Explaining ‎the Mediating Role of Users’ Emotions and Brand Awareness [Volume 13, Issue 1, 2023, Pages 177-196]
  • Hendijani, Rosa Enhancing the Effect of Location of Carbon Footprint Labels on Environmentally Friendly Product Packages on Consumers' Visual Attention [Volume 13, Issue 4, 2023, Pages 97-114]
  • Hooshmand Chaijani ‎, Milad Investigating the Effect of Instagram Contests Feature on User Engagement by Explaining ‎the Mediating Role of Users’ Emotions and Brand Awareness [Volume 13, Issue 1, 2023, Pages 177-196]

J

  • Jalalniya, Raheleh Designing and Validating a Long-Term Buyer-Seller Communication Model in Free Trade Zones [Volume 13, Issue 4, 2023, Pages 161-182]
  • Jamshidi ‎, Mohammad Javad Identifying the Dimensions of Digital Marketing of Electronic Businesses of the Insurance ‎Industry in Iran [Volume 13, Issue 2, 2023, Pages 169-192]

K

  • Kamran ‎, Afsaneh Analysis of the Masculine and Feminine Brand Personality and the Customer-based Brand ‎Equity on Instagram Pages of Fast-moving Consumer Goods [Volume 13, Issue 1, 2023, Pages 73-88]
  • Karimi Alavijeh, Mohammad Reza A Meta-Synthesis of the Integrated Model of Customer Value Co-Destruction and Co-Creation [Volume 13, Issue 4, 2023, Pages 1-26]
  • Kazemi Saraskanrood, Zahra Providing a Pattern of Environmental Behavior Affectivity of Environmental Campaigns with a Systematic Review Strategy [Volume 13, Issue 3, 2023, Pages 159-186]
  • Keimasi, Masoud Enhancing the Effect of Location of Carbon Footprint Labels on Environmentally Friendly Product Packages on Consumers' Visual Attention [Volume 13, Issue 4, 2023, Pages 97-114]
  • Khodadad Hossaini ‎, Seyed Hamid Analysis of the Masculine and Feminine Brand Personality and the Customer-based Brand ‎Equity on Instagram Pages of Fast-moving Consumer Goods [Volume 13, Issue 1, 2023, Pages 73-88]
  • Khodadad Hosseini, Seyed Hamid Effects of Temperament Traits and Customer Involvement on Post-Purchase Cognitive Dissonance [Volume 13, Issue 4, 2023, Pages 27-50]
  • Khodayari Sahlabad, Mahsa Design and Explanation Born Global Strategic Marketing Framework: Dimensions and Strategies, Mix and Consequences [Volume 13, Issue 4, 2023, Pages 51-68]
  • Khoddami, Soheila Exploring Flow Experience in Augmented Reality Technology Based on the Virtual ‎Liminoid Theory Dimensions [Volume 13, Issue 1, 2023, Pages 115-146]
  • Kordnaeij, Asadollah Effects of Temperament Traits and Customer Involvement on Post-Purchase Cognitive Dissonance [Volume 13, Issue 4, 2023, Pages 27-50]
  • Kordnaiej ‎, Asadollah Analysis of the Masculine and Feminine Brand Personality and the Customer-based Brand ‎Equity on Instagram Pages of Fast-moving Consumer Goods [Volume 13, Issue 1, 2023, Pages 73-88]

M

  • Mahjoub, Hossein Effects of Temperament Traits and Customer Involvement on Post-Purchase Cognitive Dissonance [Volume 13, Issue 4, 2023, Pages 27-50]
  • Masoudfar ‎, Abolfazl Identifying the Mental Pattern of Employers Regarding the Appearance and Behavioral ‎Characteristics Effective in Hiring Marketers in Mashhad Organizations [Volume 13, Issue 1, 2023, Pages 47-72]
  • Masoumzadeh Jouzdani ‎, Rasoul The Effect of Purchase Intention its Antecedents on Fake News by Moderating Brand ‎Trust: A SOBC Approach [Volume 13, Issue 2, 2023, Pages 143-168]
  • Masteri Farahani, Mohammad Customer Satisfaction Analysis with a Text Mining Approach ‎ (Case Study: Customers of Organic Honeys)‎ [Volume 13, Issue 3, 2023, Pages 49-72]
  • Mennati, Rezvan Identifying the Key Success Factors in Implementing Brand Gender Identity Considering the Consumer Community Using the FCM Method [Volume 13, Issue 3, 2023, Pages 73-88]
  • Mir, Saeid Recognizing and Understanding the Brand Tribalism; Providing a FuzzyCognitive Mapping ‎of the Generating Factors Using the FCM Method [Volume 13, Issue 2, 2023, Pages 23-42]
  • Mirabi, Vahidreza Designing a Model of Factors Affecting Consumer Cynicism in the Automotive Industry Using a Meta-‎synthesis Approach [Volume 13, Issue 1, 2023, Pages 17-46]
  • Mohammadifar ‎, Yousef Identifying the Dimensions of Digital Marketing of Electronic Businesses of the Insurance ‎Industry in Iran [Volume 13, Issue 2, 2023, Pages 169-192]
  • Mohammad Khani, Rahim Designing a B2B Digital Marketing Implementation Model with an Emphasis on Artificial Intelligence-based Customer Relationship Management [Volume 13, Issue 3, 2023, Pages 133-158]
  • Mohammad Shafiee, Majid The Impact of Tourist Mental Image of Tourist Destination on the Value Co-creation by Focusing on the Mediating Role of Destination Love: A Study of Selected Tourist Destinations of Iran [Volume 13, Issue 3, 2023, Pages 1-22]
  • Mosleh, Fatemeh Enhancing the Effect of Location of Carbon Footprint Labels on Environmentally Friendly Product Packages on Consumers' Visual Attention [Volume 13, Issue 4, 2023, Pages 97-114]
  • Mousavi, Sayed Najmedin Identifying the Key Success Factors in Implementing Brand Gender Identity Considering the Consumer Community Using the FCM Method [Volume 13, Issue 3, 2023, Pages 73-88]
  • Mousavizadeh, Seyedeh Masoumeh Designing a Model of Factors Affecting Consumer Cynicism in the Automotive Industry Using a Meta-‎synthesis Approach [Volume 13, Issue 1, 2023, Pages 17-46]
  • Mousavi Zadeh, Seyedeh Maryam Recognizing and Understanding the Brand Tribalism; Providing a FuzzyCognitive Mapping ‎of the Generating Factors Using the FCM Method [Volume 13, Issue 2, 2023, Pages 23-42]
  • Movaghar ‎, Morteza Influencer Marketing: Identifying and Explaining the Psychological Effects of Social Media ‎Influencers on consumers (Case Study: Female Students of Mazandaran University)‎ [Volume 13, Issue 3, 2023, Pages 23-48]

N

  • Nabati Pour ‎, Hanieh Developing and Evaluating a Conceptual Model of the Components Affecting the Quality of ‎Customer Relationships in Electronic Businesses [Volume 13, Issue 1, 2023, Pages 89-114]
  • Nasehifar, Vahid A Meta-Synthesis of the Integrated Model of Customer Value Co-Destruction and Co-Creation [Volume 13, Issue 4, 2023, Pages 1-26]
  • Naserinezhad ‎, Elaheh Identifying the Mental Pattern of Employers Regarding the Appearance and Behavioral ‎Characteristics Effective in Hiring Marketers in Mashhad Organizations [Volume 13, Issue 1, 2023, Pages 47-72]
  • Nazari ‎, Mohsen Designing the Online Shopping Experience Model of DigiKala Customers in VUCA ‎Conditions [Volume 13, Issue 2, 2023, Pages 109-142]
  • Nekooeezadeh, Maryam Improving Customers’ Experiences in Pre-Purchase Interaction Points: Graph Theory- ‎Matrix Permanents Approach to Identify and Analyze the Relationships of Influential ‎Factors [Volume 13, Issue 2, 2023, Pages 85-108]
  • Noruzi, Mohammad Customer Satisfaction Analysis with a Text Mining Approach ‎ (Case Study: Customers of Organic Honeys)‎ [Volume 13, Issue 3, 2023, Pages 49-72]
  • Nourbakhsh, Seyed Kamran Designing a Model of Factors Affecting Consumer Cynicism in the Automotive Industry Using a Meta-‎synthesis Approach [Volume 13, Issue 1, 2023, Pages 17-46]

O

  • Osanlou, Bahareh Exploring Flow Experience in Augmented Reality Technology Based on the Virtual ‎Liminoid Theory Dimensions [Volume 13, Issue 1, 2023, Pages 115-146]

P

  • Piri, Morteza Effects of Digital Orientation on Marketing Performance with the Mediating Role of Digital Marketing Capabilities in Small and Medium Businesses [Volume 13, Issue 4, 2023, Pages 115-136]

R

  • Rahmatabadi, Yazdan A Meta-Synthesis of the Integrated Model of Customer Value Co-Destruction and Co-Creation [Volume 13, Issue 4, 2023, Pages 1-26]
  • Rajabi, Mojtaba The Experience of Tasting Different Brands of Non-alcoholic Beer among Runners Athletes ‎from the Neuromarketing Perspective [Volume 13, Issue 2, 2023, Pages 65-84]
  • Rasouli, Nasrin The Effect of Purchase Intention its Antecedents on Fake News by Moderating Brand ‎Trust: A SOBC Approach [Volume 13, Issue 2, 2023, Pages 143-168]
  • Rezaei Hajiabadi, Javad The Impact of Tourist Mental Image of Tourist Destination on the Value Co-creation by Focusing on the Mediating Role of Destination Love: A Study of Selected Tourist Destinations of Iran [Volume 13, Issue 3, 2023, Pages 1-22]
  • Rojuee, Morteza The Impact of Networking on Sales Performance: A Study of the Mediating Role of Creativity and Job Satisfaction (Case Study: Kosar Insurance Agency, Mashhad) [Volume 13, Issue 1, 2023, Pages 1-16]

S

  • Saadat, Mahdi Customer Satisfaction Analysis with a Text Mining Approach ‎ (Case Study: Customers of Organic Honeys)‎ [Volume 13, Issue 3, 2023, Pages 49-72]
  • Safarzadeh, Hosein Designing a Model of Factors Affecting Consumer Cynicism in the Automotive Industry Using a Meta-‎synthesis Approach [Volume 13, Issue 1, 2023, Pages 17-46]
  • Saheboddari ‎, Minoo Influencer Marketing: Identifying and Explaining the Psychological Effects of Social Media ‎Influencers on consumers (Case Study: Female Students of Mazandaran University)‎ [Volume 13, Issue 3, 2023, Pages 23-48]
  • Sareminia‎, Saba Developing and Evaluating a Conceptual Model of the Components Affecting the Quality of ‎Customer Relationships in Electronic Businesses [Volume 13, Issue 1, 2023, Pages 89-114]
  • Shafei, Reza Designing the Online Shopping Experience Model of DigiKala Customers in VUCA ‎Conditions [Volume 13, Issue 2, 2023, Pages 109-142]
  • Shahrestani, Pardis The Role of Avatar Features in Customer Identification and Purchase Intention in the Metaverse World [Volume 13, Issue 4, 2023, Pages 137-160]
  • Shariatnejad, Ali Recognizing and Understanding the Brand Tribalism; Providing a FuzzyCognitive Mapping ‎of the Generating Factors Using the FCM Method [Volume 13, Issue 2, 2023, Pages 23-42]
  • Shirdel Sharghi, Mohammad Ali The Impact of Networking on Sales Performance: A Study of the Mediating Role of Creativity and Job Satisfaction (Case Study: Kosar Insurance Agency, Mashhad) [Volume 13, Issue 1, 2023, Pages 1-16]
  • Shirkhodaie, Maisam Providing a Pattern of Environmental Behavior Affectivity of Environmental Campaigns with a Systematic Review Strategy [Volume 13, Issue 3, 2023, Pages 159-186]

T

  • Tabaeeian, Reihaneh Alsadat The Role of Avatar Features in Customer Identification and Purchase Intention in the Metaverse World [Volume 13, Issue 4, 2023, Pages 137-160]
  • Talari, Mohammad Design and Explanation Born Global Strategic Marketing Framework: Dimensions and Strategies, Mix and Consequences [Volume 13, Issue 4, 2023, Pages 51-68]

V

  • Vahdati, Hojjat Identifying the Key Success Factors in Implementing Brand Gender Identity Considering the Consumer Community Using the FCM Method [Volume 13, Issue 3, 2023, Pages 73-88]
  • Vakil Alroaia, Younos Presenting a Model of Nostalgic Branding Drivers [Volume 13, Issue 4, 2023, Pages 69-96]

Y

  • Yahyazadehfar, Mahmood Providing a Pattern of Environmental Behavior Affectivity of Environmental Campaigns with a Systematic Review Strategy [Volume 13, Issue 3, 2023, Pages 159-186]

Z

  • Zamani, Zeinab Message Content Strategies of Commercial Advertising Campaign: Identification, integration, and validation [Volume 13, Issue 1, 2023, Pages 147-176]