Author Index

A

  • Abbasian, Ezzatollah Designing an Export Development Model for Nano Products of Knowledge-based Companies Working in the Field of Construction Using a Qualitative Meta-Synthesis Approach [Volume 12, Issue 3, 2022, Pages 201-232]
  • Abdolmohammad Sagha, Moein Marketing and Senses: The Influence of Scent and Color Cues on the Affective Costumer Experience of Food e-Tailing [Volume 12, Issue 1, 2022, Pages 1-24]
  • Abedin, Bahareh Identifying Effective Factors of Brand Co-creation in the Social Media Brand Community [Volume 12, Issue 4, 2023, Pages 69-90]
  • Ahmadisharif, Mahmood Presenting the Structure of Effective Factors in the Disposing of Goods using the Repertory Grid (Validation of the Structure in the Mobile Phone Market in Tehran) [Volume 12, Issue 1, 2022, Pages 129-150]
  • Amiri, Saba Analyzing the Driving and Inhibiting Factors of Neuromarketing in Advertising: A Study with a Cognitive Approach [Volume 12, Issue 1, 2022, Pages 89-108]
  • Amiri Aghdaie, Seyed Fathollah Designing a Model of Misbehavior due to Customers' Mental Biases in the Financial Industry: Bank and Stock Market Customers [Volume 12, Issue 2, 2022, Pages 67-90]
  • Amouei, Iman Designing a Model of Misbehavior due to Customers' Mental Biases in the Financial Industry: Bank and Stock Market Customers [Volume 12, Issue 2, 2022, Pages 67-90]
  • Ansari, Azarnoosh Identification of the Effective Factors and Dimensions of Customer's Emotion in Online Shopping of Luxury Cosmetic Products [Volume 12, Issue 3, 2022, Pages 89-110]
  • Ansari, Azarnoush Designing a Model of Misbehavior due to Customers' Mental Biases in the Financial Industry: Bank and Stock Market Customers [Volume 12, Issue 2, 2022, Pages 67-90]
  • Asar, Marjan Customer Segmentation in Online Retails Based on Customer Experience and Demographic Characteristics: A Self-Organizing-Maps (SOM) Approach [Volume 12, Issue 1, 2022, Pages 69-88]
  • Asgari, Farid Introducing a New Banking Product Development Model based on Seed Marketing [Volume 12, Issue 3, 2022, Pages 35-70]
  • Asgarnezhad Nouri, Bagher The Effects of Emerging Leadership Styles on Sales Force Performance with the Mediating Role of Satisfaction and Trust in the Sales Manager [Volume 12, Issue 2, 2022, Pages 109-144]

B

  • Baghernezhad Hamzekolaie, Mohammad Ebrahim Challenges and Solutions for Applying New Technologies in Iranian Marketing (Case Study: Augmented Reality (AR) Technology) [Volume 12, Issue 3, 2022, Pages 153-176]
  • Bahrainizad, Manijeh Customer Segmentation in Online Retails Based on Customer Experience and Demographic Characteristics: A Self-Organizing-Maps (SOM) Approach [Volume 12, Issue 1, 2022, Pages 69-88]
  • Bahrami, Amir Providing a Marketing Model Insurance Technology ‘Insurtech’ for Start-up Businesses in the Insurance Industry [Volume 12, Issue 1, 2022, Pages 197-216]
  • Bakhshnezhad, Reza The Effect of Information Quality and Source Credibility on Information Adoption in Online Communities [Volume 12, Issue 4, 2023, Pages 151-176]
  • Bashir Khodaparasti, Ramin Investigating the Effect of Greenwashing on Green Trust and Green Purchase Intention with the Mediation of Green Confusion and Perceived Risk [Volume 12, Issue 4, 2023, Pages 177-194]
  • Basir, Leila The Effects of Digital Marketing on Consumers’ Buying Behavior (Case Study: Customers of the Digikala Online Store) [Volume 12, Issue 2, 2022, Pages 21-42]
  • Basouli, Mehdi Spiritual Marketing in Tourism: Destination Image Based on Place Attachment and Emotional Solidarity with Residents [Volume 12, Issue 3, 2022, Pages 1-18]
  • Behboodi, Omid Investigating the Assimilation of Business Intelligence in Business: Analyzing the Role of External Pressures and the Commitment of Top Managers in Crisis Situations [Volume 12, Issue 3, 2022, Pages 19-34]
  • Biranvand, Nisa Investigating the Effect of Marketing Dashboard Development on Organizational Competitiveness by Explaining the Mediating Role of Marketing Memory and Competitive Intelligence [Volume 12, Issue 1, 2022, Pages 43-68]

D

  • Dadash Pour, Sima Identifying Effective Factors of Brand Co-creation in the Social Media Brand Community [Volume 12, Issue 4, 2023, Pages 69-90]
  • Davali, Mohammad Mahdi The Effects of Brand Anxiety on Brand Obsession Mediated by Brand Hatred and Moderation of Brand affection (Case Study: SAIPA Brand) [Volume 12, Issue 2, 2022, Pages 217-238]
  • Davari, Ali Analyzing the Driving and Inhibiting Factors of Neuromarketing in Advertising: A Study with a Cognitive Approach [Volume 12, Issue 1, 2022, Pages 89-108]
  • Dehghanpouri, Houriyeh Investigating the Effects of Information Technology Capability on the Competitiveness of Sports Stores with the Mediating Role of Social Innovation [Volume 12, Issue 3, 2022, Pages 111-132]
  • Doaei, Zohre Sadat Investigating the Effects of Anomie Feeling on Defeat Feeling Considering the Role of Consumer Disillusionment with Marketing Activities [Volume 12, Issue 2, 2022, Pages 145-160]
  • Doosti-Irani, Mahboobeh Spiritual Marketing in Tourism: Destination Image Based on Place Attachment and Emotional Solidarity with Residents [Volume 12, Issue 3, 2022, Pages 1-18]
  • Doosti-Irani, Mahnaz Spiritual Marketing in Tourism: Destination Image Based on Place Attachment and Emotional Solidarity with Residents [Volume 12, Issue 3, 2022, Pages 1-18]

E

  • Esmailpour, Majid Customer Segmentation in Online Retails Based on Customer Experience and Demographic Characteristics: A Self-Organizing-Maps (SOM) Approach [Volume 12, Issue 1, 2022, Pages 69-88]

F

  • Fallah-Shams, Mir-Feiz Identifying Factors Affecting Value Creation for Corporate Banking Customers [Volume 12, Issue 2, 2022, Pages 1-20]
  • Farahmand, Ali Asghar Identifying Factors Affecting Value Creation for Corporate Banking Customers [Volume 12, Issue 2, 2022, Pages 1-20]
  • Faridchehr, Elham Presenting the Structure of Effective Factors in the Disposing of Goods using the Repertory Grid (Validation of the Structure in the Mobile Phone Market in Tehran) [Volume 12, Issue 1, 2022, Pages 129-150]
  • Farjam, Saeid Investigating Psychological Contract Breach and Perceived Betrayal on the Desire for Revenge and Avoidance among Customers of Luxury Hotels [Volume 12, Issue 4, 2023, Pages 133-150]
  • Farrokhian, Sahel Investigating Customer Knowledge Sharing in Online Brand Communities with a Meta-synthesis Approach [Volume 12, Issue 4, 2023, Pages 195-226]
  • Fathali, Matineh Phenomenological Analysis of Omni-channel Shopping Value from the Perspective of ‘Generation Y’ and ‘Generation X’ Customers [Volume 12, Issue 2, 2022, Pages 43-66]
  • Fathi, Hanieh Investigating the Effect of Perceived Price Unfairness on Consumer Brand Hate in a Dynamic Pricing System (Case Study: Snapp Online Taxi) [Volume 12, Issue 1, 2022, Pages 109-128]
  • Feiz, Davod Challenges and Solutions for Applying New Technologies in Iranian Marketing (Case Study: Augmented Reality (AR) Technology) [Volume 12, Issue 3, 2022, Pages 153-176]
  • Foroudi, Pantea Marketing and Senses: The Influence of Scent and Color Cues on the Affective Costumer Experience of Food e-Tailing [Volume 12, Issue 1, 2022, Pages 1-24]

G

  • Ghaforifard, Mahdi Investigating Customer Knowledge Sharing in Online Brand Communities with a Meta-synthesis Approach [Volume 12, Issue 4, 2023, Pages 195-226]
  • Gharibnavaz, Nader Presenting the Structure of Effective Factors in the Disposing of Goods using the Repertory Grid (Validation of the Structure in the Mobile Phone Market in Tehran) [Volume 12, Issue 1, 2022, Pages 129-150]
  • Ghasemi, Maedeh The Effect of Content Quality and Brand Interactivity on Purchase Behavior with the Mediating Role of Users' Cognitive and Emotional Involvement in Social Networks [Volume 12, Issue 3, 2022, Pages 133-152]
  • Ghobakhloo, Hamed Presenting the Structure of Effective Factors in the Disposing of Goods using the Repertory Grid (Validation of the Structure in the Mobile Phone Market in Tehran) [Volume 12, Issue 1, 2022, Pages 129-150]
  • Ghodrat, Somayeh Investigating Psychological Contract Breach and Perceived Betrayal on the Desire for Revenge and Avoidance among Customers of Luxury Hotels [Volume 12, Issue 4, 2023, Pages 133-150]
  • Golalizadeh, Fatemeh Identification of the Effective Factors and Dimensions of Customer's Emotion in Online Shopping of Luxury Cosmetic Products [Volume 12, Issue 3, 2022, Pages 89-110]

H

  • Haghighi, Mohammad D1) Designing a Model for Empowering Iranian Brands with an Emphasis on the Open Innovation Approach in the Home Appliances Industry [Volume 12, Issue 4, 2023, Pages 91-112]
  • Haghighi Kafash, Mahdi Providing a Marketing Model Insurance Technology ‘Insurtech’ for Start-up Businesses in the Insurance Industry [Volume 12, Issue 1, 2022, Pages 197-216]
  • Haghighinasab, Manijheh The Effect of Content Quality and Brand Interactivity on Purchase Behavior with the Mediating Role of Users' Cognitive and Emotional Involvement in Social Networks [Volume 12, Issue 3, 2022, Pages 133-152]
  • Haghjooye Javanmard, Nastaran Developing a Model for Measuring the Quality of Fintech Customer Service Using a Systematic Review Approach [Volume 12, Issue 2, 2022, Pages 189-216]
  • Haji Karimi, Babak Providing a Marketing Model Insurance Technology ‘Insurtech’ for Start-up Businesses in the Insurance Industry [Volume 12, Issue 1, 2022, Pages 197-216]
  • Hamidi, Nasser Introducing a New Banking Product Development Model based on Seed Marketing [Volume 12, Issue 3, 2022, Pages 35-70]
  • Heidarzadeh Hanzaee, Kambiz Phenomenological Analysis of Omni-channel Shopping Value from the Perspective of ‘Generation Y’ and ‘Generation X’ Customers [Volume 12, Issue 2, 2022, Pages 43-66]
  • Hosseini, Seyed Rasoul Investigating Customer Knowledge Sharing in Online Brand Communities with a Meta-synthesis Approach [Volume 12, Issue 4, 2023, Pages 195-226]
  • Hosseini, Seyyed Abed Analysis of the EEG Signal Using Higher-Order Spectra (HOS) in the Neuro-marketing Application [Volume 12, Issue 1, 2022, Pages 25-42]
  • Houshmand, Mahboobeh Analysis of the EEG Signal Using Higher-Order Spectra (HOS) in the Neuro-marketing Application [Volume 12, Issue 1, 2022, Pages 25-42]

I

  • Iravan Tafti, Abolfazl Investigating the Assimilation of Business Intelligence in Business: Analyzing the Role of External Pressures and the Commitment of Top Managers in Crisis Situations [Volume 12, Issue 3, 2022, Pages 19-34]

J

  • Jafari, Seyed Mohammadbagher A Framework for Social Media Marketing Evaluation in SMEs: A Mixed-methods Approach [Volume 12, Issue 4, 2023, Pages 1-28]
  • Jamadi, Ali Investigating the Effects of Anomie Feeling on Defeat Feeling Considering the Role of Consumer Disillusionment with Marketing Activities [Volume 12, Issue 2, 2022, Pages 145-160]
  • Jami pour, Mona A Framework for Social Media Marketing Evaluation in SMEs: A Mixed-methods Approach [Volume 12, Issue 4, 2023, Pages 1-28]
  • Javanmardi, Parisa The Effects of Service Failure and Brand Transgression on Customer Coping Strategies in Internet Taxis [Volume 12, Issue 1, 2022, Pages 177-196]
  • Javidi, Fateme A Framework for Social Media Marketing Evaluation in SMEs: A Mixed-methods Approach [Volume 12, Issue 4, 2023, Pages 1-28]

K

  • Keikha, Aleme Investigating the Relationship between Marketing Innovation Capability and Communication Network with Brand-specific Role with the Mediating Role of Cooperation Value and Customer Value in Private Banks [Volume 12, Issue 3, 2022, Pages 71-88]
  • Keikha, Hossein Investigating the Relationship between Marketing Innovation Capability and Communication Network with Brand-specific Role with the Mediating Role of Cooperation Value and Customer Value in Private Banks [Volume 12, Issue 3, 2022, Pages 71-88]
  • Keymasi, Masood Developing a Model for Measuring the Quality of Fintech Customer Service Using a Systematic Review Approach [Volume 12, Issue 2, 2022, Pages 189-216]
  • Khademi Gerashi, Mehdi The Effect of Information Quality and Source Credibility on Information Adoption in Online Communities [Volume 12, Issue 4, 2023, Pages 151-176]
  • Khan Boluki, Romina Investigating the Effect of Various Price Discounts on Customers’ Purchase Intention and Loyalty with the Mediating Role of Perceived Deception (Case Study: Customers of Hedonic and Utilitarian Goods in Tehran City) [Volume 12, Issue 4, 2023, Pages 29-50]
  • Khoshroo, Mina Analyzing the Global Trend of Marketing 4.0 Researches: A Mixed-methods Approach [Volume 12, Issue 2, 2022, Pages 161-188]
  • Khosravilaghab, Zohre The Effects of Digital Marketing on Consumers’ Buying Behavior (Case Study: Customers of the Digikala Online Store) [Volume 12, Issue 2, 2022, Pages 21-42]
  • Khounsiavash, Mohsen Phenomenological Analysis of Omni-channel Shopping Value from the Perspective of ‘Generation Y’ and ‘Generation X’ Customers [Volume 12, Issue 2, 2022, Pages 43-66]
  • Konjkav Monfared, Amir Reza Investigating the Effects of Anomie Feeling on Defeat Feeling Considering the Role of Consumer Disillusionment with Marketing Activities [Volume 12, Issue 2, 2022, Pages 145-160]

M

  • Mahavarpour, Fahime Challenges and Solutions for Applying New Technologies in Iranian Marketing (Case Study: Augmented Reality (AR) Technology) [Volume 12, Issue 3, 2022, Pages 153-176]
  • Makizadeh, Vahid Investigating the Effects of Country of Export Destination Image on the Product Perceived Quality and the Purchase Intention in Domestic Consumers [Volume 12, Issue 2, 2022, Pages 91-108]
  • Masoumzadeh Jouzdani, Rasoul The Effects of Brand Anxiety on Brand Obsession Mediated by Brand Hatred and Moderation of Brand affection (Case Study: SAIPA Brand) [Volume 12, Issue 2, 2022, Pages 217-238]
  • Mohamadyari, Zohre Investigating the Effect of Marketing Dashboard Development on Organizational Competitiveness by Explaining the Mediating Role of Marketing Memory and Competitive Intelligence [Volume 12, Issue 1, 2022, Pages 43-68]
  • Mohammad Shafiee, Majid Identifying Factors Affecting the Motivation of Games Users in Social Networks and their Impact on the User Attitude and Shopping Intention [Volume 12, Issue 4, 2023, Pages 51-68]
  • Mola Ghalghachi, Mariam Investigating the Effect of Greenwashing on Green Trust and Green Purchase Intention with the Mediation of Green Confusion and Perceived Risk [Volume 12, Issue 4, 2023, Pages 177-194]
  • Motlagh, Mohammad Investigating the Effects of Country of Export Destination Image on the Product Perceived Quality and the Purchase Intention in Domestic Consumers [Volume 12, Issue 2, 2022, Pages 91-108]
  • Movahed, Seyed Mohammad Reza The Effects of Emerging Leadership Styles on Sales Force Performance with the Mediating Role of Satisfaction and Trust in the Sales Manager [Volume 12, Issue 2, 2022, Pages 109-144]

N

  • Nazari, Mohsen Investigating the Effect of Perceived Price Unfairness on Consumer Brand Hate in a Dynamic Pricing System (Case Study: Snapp Online Taxi) [Volume 12, Issue 1, 2022, Pages 109-128]
  • Nazari, Mohsen Investigating the Effect of Various Price Discounts on Customers’ Purchase Intention and Loyalty with the Mediating Role of Perceived Deception (Case Study: Customers of Hedonic and Utilitarian Goods in Tehran City) [Volume 12, Issue 4, 2023, Pages 29-50]
  • Nazaripour, Mohammad The Role of Mental Accounting in Controlling the Household Overspending Behavior [Volume 12, Issue 3, 2022, Pages 177-200]
  • Nazarpouri, Amir Hoshang Investigating the Effect of Marketing Dashboard Development on Organizational Competitiveness by Explaining the Mediating Role of Marketing Memory and Competitive Intelligence [Volume 12, Issue 1, 2022, Pages 43-68]
  • Nosrati, Shiva The Effect of Information Quality and Source Credibility on Information Adoption in Online Communities [Volume 12, Issue 4, 2023, Pages 151-176]

P

  • Pourghadimi, Somayeh The Effects of Emerging Leadership Styles on Sales Force Performance with the Mediating Role of Satisfaction and Trust in the Sales Manager [Volume 12, Issue 2, 2022, Pages 109-144]

R

  • Raeesi Nafchi, Samaneh Designing an Export Development Model for Nano Products of Knowledge-based Companies Working in the Field of Construction Using a Qualitative Meta-Synthesis Approach [Volume 12, Issue 3, 2022, Pages 201-232]
  • Rahimian, Mehdi Investigating the Feasibility of Forming E-marketing Cooperatives in Lorestan Province [Volume 12, Issue 1, 2022, Pages 151-176]
  • Rahmani, Fershteh The Role of Mental Accounting in Controlling the Household Overspending Behavior [Volume 12, Issue 3, 2022, Pages 177-200]
  • Rajabi, Mojtaba Investigating the Effects of Information Technology Capability on the Competitiveness of Sports Stores with the Mediating Role of Social Innovation [Volume 12, Issue 3, 2022, Pages 111-132]
  • Rajabipoor Meybodi, Alireza The Effects of Service Failure and Brand Transgression on Customer Coping Strategies in Internet Taxis [Volume 12, Issue 1, 2022, Pages 177-196]
  • Ranjbarian, Bahram Identification of the Effective Factors and Dimensions of Customer's Emotion in Online Shopping of Luxury Cosmetic Products [Volume 12, Issue 3, 2022, Pages 89-110]
  • Rasouli, Nasrin The Effects of Brand Anxiety on Brand Obsession Mediated by Brand Hatred and Moderation of Brand affection (Case Study: SAIPA Brand) [Volume 12, Issue 2, 2022, Pages 217-238]
  • Rasouli, Nasrin Investigating Psychological Contract Breach and Perceived Betrayal on the Desire for Revenge and Avoidance among Customers of Luxury Hotels [Volume 12, Issue 4, 2023, Pages 133-150]

S

  • Sabokro, Mehdi Identifying and Understanding harm to Consumers with a Sense of Perceived Victim Using Grounded Theory [Volume 12, Issue 4, 2023, Pages 113-132]
  • Sadeghi, Tooraj Investigating Customer Knowledge Sharing in Online Brand Communities with a Meta-synthesis Approach [Volume 12, Issue 4, 2023, Pages 195-226]
  • Saeida Ardekani, Saeid Identifying and Understanding harm to Consumers with a Sense of Perceived Victim Using Grounded Theory [Volume 12, Issue 4, 2023, Pages 113-132]
  • Sahafzadeh, Atosa D1) Designing a Model for Empowering Iranian Brands with an Emphasis on the Open Innovation Approach in the Home Appliances Industry [Volume 12, Issue 4, 2023, Pages 91-112]
  • Seyyedamiri, Nader Marketing and Senses: The Influence of Scent and Color Cues on the Affective Costumer Experience of Food e-Tailing [Volume 12, Issue 1, 2022, Pages 1-24]
  • Shah Hosseini, Mohammadali Developing a Model for Measuring the Quality of Fintech Customer Service Using a Systematic Review Approach [Volume 12, Issue 2, 2022, Pages 189-216]
  • Sharabaf Eidgahi, Ahmad Investigating the Assimilation of Business Intelligence in Business: Analyzing the Role of External Pressures and the Commitment of Top Managers in Crisis Situations [Volume 12, Issue 3, 2022, Pages 19-34]
  • Sharafi, Seyed Ali Introducing a New Banking Product Development Model based on Seed Marketing [Volume 12, Issue 3, 2022, Pages 35-70]
  • Shirkhodaie, Meysam Identifying Effective Factors of Brand Co-creation in the Social Media Brand Community [Volume 12, Issue 4, 2023, Pages 69-90]
  • Shoja, Ali Investigating the Effect of Perceived Price Unfairness on Consumer Brand Hate in a Dynamic Pricing System (Case Study: Snapp Online Taxi) [Volume 12, Issue 1, 2022, Pages 109-128]
  • Siavashi, Reza The Effects of Digital Marketing on Consumers’ Buying Behavior (Case Study: Customers of the Digikala Online Store) [Volume 12, Issue 2, 2022, Pages 21-42]
  • Siyavooshi, Malihe Investigating the Effects of Country of Export Destination Image on the Product Perceived Quality and the Purchase Intention in Domestic Consumers [Volume 12, Issue 2, 2022, Pages 91-108]

T

  • Tabaeeian, Reihaneh Alsadat Identifying Factors Affecting the Motivation of Games Users in Social Networks and their Impact on the User Attitude and Shopping Intention [Volume 12, Issue 4, 2023, Pages 51-68]
  • Taghinejad, Seyyede Khadije Investigating the Effects of Information Technology Capability on the Competitiveness of Sports Stores with the Mediating Role of Social Innovation [Volume 12, Issue 3, 2022, Pages 111-132]
  • Talari, Mohammad Analyzing the Global Trend of Marketing 4.0 Researches: A Mixed-methods Approach [Volume 12, Issue 2, 2022, Pages 161-188]
  • Tash, Mohim Investigating the Relationship between Marketing Innovation Capability and Communication Network with Brand-specific Role with the Mediating Role of Cooperation Value and Customer Value in Private Banks [Volume 12, Issue 3, 2022, Pages 71-88]
  • Tybee Abbasnejad, Tybee Investigating the Effects of Country of Export Destination Image on the Product Perceived Quality and the Purchase Intention in Domestic Consumers [Volume 12, Issue 2, 2022, Pages 91-108]

Z

  • Zabeh Ghazani, Mahnaz Investigating Psychological Contract Breach and Perceived Betrayal on the Desire for Revenge and Avoidance among Customers of Luxury Hotels [Volume 12, Issue 4, 2023, Pages 133-150]
  • Zaboli, Rouhollah Phenomenological Analysis of Omni-channel Shopping Value from the Perspective of ‘Generation Y’ and ‘Generation X’ Customers [Volume 12, Issue 2, 2022, Pages 43-66]
  • Zarei, Ghasem The Effects of Emerging Leadership Styles on Sales Force Performance with the Mediating Role of Satisfaction and Trust in the Sales Manager [Volume 12, Issue 2, 2022, Pages 109-144]
  • ZareZadeh Mehrizi, Fatemeh Identifying and Understanding harm to Consumers with a Sense of Perceived Victim Using Grounded Theory [Volume 12, Issue 4, 2023, Pages 113-132]
  • Zomorodian, Gholam Reza Identifying Factors Affecting Value Creation for Corporate Banking Customers [Volume 12, Issue 2, 2022, Pages 1-20]