Author Index

A

  • Ahadi, sara Effects of Personnel Clothing on Customers’ Expectations of Service Quality and Purchase Intention: The Moderating Effect of Mental Involvement and Gender (Case Study: Melat Bank) [Volume 11, Issue 2, 2021, Pages 133-150]
  • Ahmadi, Heidar The Application of HRM Policies for Marketing Managers: Emphasis on Marketing Strategies and Organization Performance in SMEs [Volume 11, Issue 3, 2021, Pages 146-129]
  • Ahmadi, Mohammad Identify and Prioritize the Factors Affecting the Optimal Location Selection of Retail Chain Stores Using Geomarketing [Volume 11, Issue 1, 2021, Pages 111-142]
  • Akbari, Mahsa The Relationship between Green Packaging and Green Brand Attachment with the Mediating Roles of Green Trust, Green Brand Attitude, and Green Brand Image [Volume 11, Issue 3, 2021, Pages 45-66]
  • Alhosseini Almodarresi, Seyed Mahdi Analysis of the Moderating Role of Time Style Congruity on the Relationship between Customers Participation and New Product Development (NPD) Time in the Industrial Marketing Context [Volume 11, Issue 2, 2021, Pages 198-169]
  • Allahverdi, Mostafa The Multilevel Model of Customer Experience Management in E-Banking Services [Volume 11, Issue 2, 2021, Pages 1-26]
  • Almasifard, Mohammad Rasol Presenting a Model of the Success Factors of Cause-Related Marketing in Iran [Volume 11, Issue 4, 2022, Pages 177-190]
  • Aminiyan, Meghdad Explaining the Structural Relationship Model between Social Network Marketing and Customers’ Behavior towards Brand Promotion in the Dairy Industry (Case Study: Kalleh Company at Social Networks) [Volume 11, Issue 2, 2021, Pages 224-199]
  • Amiri Aghdaei, Seyed Fathollah Analyzing the Impact of Consumers’ Response to Brand Marketing by Developing the Celebrity Endorser Model [Volume 11, Issue 1, 2021, Pages 63-86]
  • Amirnejad, Ghanbar Design and test banking services marketing model based on systematic Grounded theory method in Bank Saderat Iran [Volume 11, Issue 3, 2021, Pages 44-23]
  • Ansari, Azarnoush Conceptualization of Brand Image by Psychological Life Space Theory in Iranian Retail Banking [Volume 11, Issue 1, 2021, Pages 87-110]
  • Askarifar, Kazem Investigating the Moderating Effects of Consumers’ Product Involvement and Knowledge in the Relationship between Product Scarcity Content and Online Impulse Buying Intention [Volume 11, Issue 3, 2021, Pages 110-93]
  • Azizi, Shahriar The Effect of Recovery Service and Personal Failures on Customer Satisfaction in Health Services (Case study: Dental industry) [Volume 11, Issue 3, 2021, Pages 210-197]
  • Azizinia, Maryam The Conceptual Model of Personalized Advertising: A Meta-Synthesis Approach [Volume 11, Issue 3, 2021, Pages 196-175]

B

  • Bakhsham, Milad Presenting a Model of the Success Factors of Cause-Related Marketing in Iran [Volume 11, Issue 4, 2022, Pages 177-190]
  • Bamdad, Naser Explanation Model of Tourism Competitiveness in Iran Touristic Cities [Volume 11, Issue 2, 2021, Pages 45-68]
  • Baqery, Seyed Mohamad Explaining the Structural Relationship Model between Social Network Marketing and Customers’ Behavior towards Brand Promotion in the Dairy Industry (Case Study: Kalleh Company at Social Networks) [Volume 11, Issue 2, 2021, Pages 224-199]
  • Boudlaei, Hasan Social Media-Based Marketing Strategies in Active Small Businesses in the Field of Tourism [Volume 11, Issue 1, 2021, Pages 201-216]

D

  • Daneshfar, Salar Effects of Personnel Clothing on Customers’ Expectations of Service Quality and Purchase Intention: The Moderating Effect of Mental Involvement and Gender (Case Study: Melat Bank) [Volume 11, Issue 2, 2021, Pages 133-150]
  • Daraei, Ayoub The Relationship between Green Packaging and Green Brand Attachment with the Mediating Roles of Green Trust, Green Brand Attitude, and Green Brand Image [Volume 11, Issue 3, 2021, Pages 45-66]
  • Dehghan, Maedeh The Application of HRM Policies for Marketing Managers: Emphasis on Marketing Strategies and Organization Performance in SMEs [Volume 11, Issue 3, 2021, Pages 146-129]
  • Dehghani Ghahnavieh, Adeleh Explaining the effect of justice and empathy on the forgiving behavior of the consumer: Investigating the moderating role of the relationship with the seller [Volume 11, Issue 3, 2021, Pages 128-111]
  • Dehghan Menshadi, Sajedeh The Growth and Success of Dynamic Internet Businesses [Volume 11, Issue 4, 2022, Pages 191-210]

E

  • Ebrahimi, Elham Iranian Products Brand Hate: Testing an Indigenous Conceptual Pattern of Causes and Consequences of Brand Hate [Volume 11, Issue 1, 2021, Pages 45-62]
  • Ebrahimi, Elham Investigation of Customer experience research evolution: Using bibliometric analysis and visualization [Volume 11, Issue 3, 2021, Pages 92-67]
  • Ebrahimzadeh, Reza The Conceptual Model of Personalized Advertising: A Meta-Synthesis Approach [Volume 11, Issue 3, 2021, Pages 196-175]
  • Eghbali, Babak Presenting a Model of the Temporal Effects on Consumer Behavior Based on a Meta Synthesis Approach [Volume 11, Issue 4, 2022, Pages 63-84]
  • Eivazinezhad, Salman The Effect of Recovery Service and Personal Failures on Customer Satisfaction in Health Services (Case study: Dental industry) [Volume 11, Issue 3, 2021, Pages 210-197]
  • Elahi, Shaban Assessment of the Status of Maturity Models Presented in the Field of Intelligence and Business Analysis: A Systematic Review of Research Literature [Volume 11, Issue 4, 2022, Pages 85-106]
  • Eshaghi Daravi, Sayad Mohammad Sadegh Conceptualization of Brand Image by Psychological Life Space Theory in Iranian Retail Banking [Volume 11, Issue 1, 2021, Pages 87-110]
  • Esmaeili Mahyari, Mostafa Investigation of Customer experience research evolution: Using bibliometric analysis and visualization [Volume 11, Issue 3, 2021, Pages 92-67]
  • Esmaelian, Majid Presenting a Diffusion Model for the New Product with the Simultaneous Impact of Price and Advertising [Volume 11, Issue 1, 2021, Pages 143-156]
  • Etebari, Mehdi Analysis of the Moderating Role of Time Style Congruity on the Relationship between Customers Participation and New Product Development (NPD) Time in the Industrial Marketing Context [Volume 11, Issue 2, 2021, Pages 198-169]

F

  • Faezi Razy, Farshad Presenting a Model of the Temporal Effects on Consumer Behavior Based on a Meta Synthesis Approach [Volume 11, Issue 4, 2022, Pages 63-84]
  • Feiz, Davod Effects of Personnel Clothing on Customers’ Expectations of Service Quality and Purchase Intention: The Moderating Effect of Mental Involvement and Gender (Case Study: Melat Bank) [Volume 11, Issue 2, 2021, Pages 133-150]

G

  • Garmsiri, Mohsen Design and test banking services marketing model based on systematic Grounded theory method in Bank Saderat Iran [Volume 11, Issue 3, 2021, Pages 44-23]
  • Ghaffari, Mohammad Investigation of Customer experience research evolution: Using bibliometric analysis and visualization [Volume 11, Issue 3, 2021, Pages 92-67]
  • Gharecheh, Manijeh Identifying and Measuring the Ethical Marketing components in the Iranian selected industries (Food and Cosmetic industries) [Volume 11, Issue 4, 2022, Pages 35-62]
  • Gharibnavaz, Nader Identify and Prioritize the Factors Affecting the Optimal Location Selection of Retail Chain Stores Using Geomarketing [Volume 11, Issue 1, 2021, Pages 111-142]
  • Ghaseminejad, Mina Investigating the Application of brand linguistics indices in branding Activities related to brand name and logo [Volume 11, Issue 1, 2021, Pages 26-1]
  • Ghomi Aveili, Zeinat Systematic review of meta-synthesis technique based brand equity: Analysis of constituents and its consequences from a combined perspective (financial-customer) [Volume 11, Issue 2, 2021, Pages 91-112]

H

  • Hassanzadeh, Alireza Assessment of the Status of Maturity Models Presented in the Field of Intelligence and Business Analysis: A Systematic Review of Research Literature [Volume 11, Issue 4, 2022, Pages 85-106]
  • Hatami nasab, Sayyed Hasan Investigating the Application of brand linguistics indices in branding Activities related to brand name and logo [Volume 11, Issue 1, 2021, Pages 26-1]
  • Heydariyeh, Seyed Abdollah Presenting a Model of the Temporal Effects on Consumer Behavior Based on a Meta Synthesis Approach [Volume 11, Issue 4, 2022, Pages 63-84]
  • Hosseini, Seyyed Mahmoud Identifying and Measuring the Ethical Marketing components in the Iranian selected industries (Food and Cosmetic industries) [Volume 11, Issue 4, 2022, Pages 35-62]

I

  • Irani, Hamid Reza Investigation of Customer experience research evolution: Using bibliometric analysis and visualization [Volume 11, Issue 3, 2021, Pages 92-67]

J

  • Jafari, Seyed Mohammadbagher Providing a Framework for Using Seeding in Marketing: A Meta-Synthesis Approach [Volume 11, Issue 2, 2021, Pages 69-90]
  • Jahanshahi, Fatemeh Explaining the Mediating Role of Marketing Ambidexterity in the Relationship between Market Knowledge Development, Intellectual Capital, and Knowledge-based Firms’ Performance [Volume 11, Issue 4, 2022, Pages 107-126]

K

  • Kangarani Farahani, Ali Design and test banking services marketing model based on systematic Grounded theory method in Bank Saderat Iran [Volume 11, Issue 3, 2021, Pages 44-23]
  • Karimi, Hossein Presenting a Model of the Success Factors of Cause-Related Marketing in Iran [Volume 11, Issue 4, 2022, Pages 177-190]
  • Khalili Palandi, Fereshteh Conceptualizing the Dropshopping of Z Generation from the Perspective of Constructivist Theory [Volume 11, Issue 4, 2022, Pages 21-34]
  • Khani, Amir Mohammad The effect of consumer religiosity on the intention to buy smuggled goods due to moral dimensions [Volume 11, Issue 3, 2021, Pages 174-147]
  • Khanzadeh, Hamed Explanation Model of Tourism Competitiveness in Iran Touristic Cities [Volume 11, Issue 2, 2021, Pages 45-68]
  • Khodadad Hosseini, Seyed Hamid Conceptualizing the Dropshopping of Z Generation from the Perspective of Constructivist Theory [Volume 11, Issue 4, 2022, Pages 21-34]
  • Khoddami, Soheila Effect of the need for uniqueness and cosmopolitanism on innovation adoption of Smartwatches [Volume 11, Issue 4, 2022, Pages 127-156]
  • Koloushani, Moein Effects of Personnel Clothing on Customers’ Expectations of Service Quality and Purchase Intention: The Moderating Effect of Mental Involvement and Gender (Case Study: Melat Bank) [Volume 11, Issue 2, 2021, Pages 133-150]
  • Kordnaeij, Asadolah Conceptualizing the Dropshopping of Z Generation from the Perspective of Constructivist Theory [Volume 11, Issue 4, 2022, Pages 21-34]

M

  • Maghsoudi, Mehrdad Identifying and Clustering Users of VOD Platforms Using SNA Technique: A case study of Cinemamarket [Volume 11, Issue 4, 2022, Pages 20-1]
  • Mahmoudi, Seyed Mohammad Providing a Framework for Using Seeding in Marketing: A Meta-Synthesis Approach [Volume 11, Issue 2, 2021, Pages 69-90]
  • Mahmoudzadeh, Seyed Mojtaba Explanation Model of Tourism Competitiveness in Iran Touristic Cities [Volume 11, Issue 2, 2021, Pages 45-68]
  • Maloul, Pouria The Effect of Recovery Service and Personal Failures on Customer Satisfaction in Health Services (Case study: Dental industry) [Volume 11, Issue 3, 2021, Pages 210-197]
  • Maranjori, Mehdi Systematic review of meta-synthesis technique based brand equity: Analysis of constituents and its consequences from a combined perspective (financial-customer) [Volume 11, Issue 2, 2021, Pages 91-112]
  • Mazarei, Sajad Investigating the Moderating Effects of Consumers’ Product Involvement and Knowledge in the Relationship between Product Scarcity Content and Online Impulse Buying Intention [Volume 11, Issue 3, 2021, Pages 110-93]
  • Moayed, Anis Identify and prioritize effective factors on social bundling using Delphi Fuzzy approach [Volume 11, Issue 3, 2021, Pages 22-1]
  • Mohammadi, Haydar An Analysis on Green consumers Behavior in Selected Restaurants in Tehran City [Volume 11, Issue 3, 2021, Pages 243-211]
  • Moosavi Jad, Seyyed Mohammad An Analysis on Green consumers Behavior in Selected Restaurants in Tehran City [Volume 11, Issue 3, 2021, Pages 243-211]
  • Moravej, Somayeh Assessment of the Status of Maturity Models Presented in the Field of Intelligence and Business Analysis: A Systematic Review of Research Literature [Volume 11, Issue 4, 2022, Pages 85-106]
  • Morovati Sharifabadi, Ali The Growth and Success of Dynamic Internet Businesses [Volume 11, Issue 4, 2022, Pages 191-210]
  • Motiei, Mohsen The effect of consumer religiosity on the intention to buy smuggled goods due to moral dimensions [Volume 11, Issue 3, 2021, Pages 174-147]
  • Mousavi, Nasim Identify and prioritize effective factors on social bundling using Delphi Fuzzy approach [Volume 11, Issue 3, 2021, Pages 22-1]
  • Mousavi Kashi, Zohreh The Relationship between Green Packaging and Green Brand Attachment with the Mediating Roles of Green Trust, Green Brand Attitude, and Green Brand Image [Volume 11, Issue 3, 2021, Pages 45-66]

N

  • Naghash, Arash Analyzing the Impact of Consumers’ Response to Brand Marketing by Developing the Celebrity Endorser Model [Volume 11, Issue 1, 2021, Pages 63-86]
  • Nayebzadeh, Shahnaz Investigating the Application of brand linguistics indices in branding Activities related to brand name and logo [Volume 11, Issue 1, 2021, Pages 26-1]
  • Nekooeezadeh, Maryam Cinema Marketing: Fitting a Perceived Quality Model Affecting Satisfaction, Behavioral Intention, and Dedication of Cinema Spectators [Volume 11, Issue 2, 2021, Pages 27-44]
  • Nikbakht, Amin Investigating the Moderating Effects of Consumers’ Product Involvement and Knowledge in the Relationship between Product Scarcity Content and Online Impulse Buying Intention [Volume 11, Issue 3, 2021, Pages 110-93]

O

  • Osanlou, Bahareh Effect of the need for uniqueness and cosmopolitanism on innovation adoption of Smartwatches [Volume 11, Issue 4, 2022, Pages 127-156]

P

  • Panahandeh, Amirehossein Social Media-Based Marketing Strategies in Active Small Businesses in the Field of Tourism [Volume 11, Issue 1, 2021, Pages 201-216]

R

  • Rahmati, Maryam Systematic review of meta-synthesis technique based brand equity: Analysis of constituents and its consequences from a combined perspective (financial-customer) [Volume 11, Issue 2, 2021, Pages 91-112]
  • Rahnavard, Farajollah Explanation Model of Tourism Competitiveness in Iran Touristic Cities [Volume 11, Issue 2, 2021, Pages 45-68]
  • Rajabipoor Meybodi, Alireza The Antecedents and Consequences of Brand Stereotypes in the Home Appliance Industry [Volume 11, Issue 2, 2021, Pages 151-168]
  • Rajabpour, Ebrahim The Application of HRM Policies for Marketing Managers: Emphasis on Marketing Strategies and Organization Performance in SMEs [Volume 11, Issue 3, 2021, Pages 146-129]
  • Ranjbarian, Bahram Conceptualization of Brand Image by Psychological Life Space Theory in Iranian Retail Banking [Volume 11, Issue 1, 2021, Pages 87-110]
  • Rezaei Dolatabadi, Hossein Analyzing the Impact of Consumers’ Response to Brand Marketing by Developing the Celebrity Endorser Model [Volume 11, Issue 1, 2021, Pages 63-86]
  • Rouholamini, Mehdi Explaining the Structural Relationship Model between Social Network Marketing and Customers’ Behavior towards Brand Promotion in the Dairy Industry (Case Study: Kalleh Company at Social Networks) [Volume 11, Issue 2, 2021, Pages 224-199]

S

  • Sabzali Yamaqani, Kobra Identify and Prioritize the Factors Affecting the Optimal Location Selection of Retail Chain Stores Using Geomarketing [Volume 11, Issue 1, 2021, Pages 111-142]
  • Sadeghi, Mehrdad The Conceptual Model of Personalized Advertising: A Meta-Synthesis Approach [Volume 11, Issue 3, 2021, Pages 196-175]
  • Sadegh vaziri, Faraz Iranian Products Brand Hate: Testing an Indigenous Conceptual Pattern of Causes and Consequences of Brand Hate [Volume 11, Issue 1, 2021, Pages 45-62]
  • Sadeqi, Hojjatollah Analysis of the Moderating Role of Time Style Congruity on the Relationship between Customers Participation and New Product Development (NPD) Time in the Industrial Marketing Context [Volume 11, Issue 2, 2021, Pages 198-169]
  • Sadr Zadeh, Mehdi Identifying and Measuring the Ethical Marketing components in the Iranian selected industries (Food and Cosmetic industries) [Volume 11, Issue 4, 2022, Pages 35-62]
  • Saedi, Abdollah Identify and prioritize effective factors on social bundling using Delphi Fuzzy approach [Volume 11, Issue 3, 2021, Pages 22-1]
  • Saedi, Sara An Analysis on Green consumers Behavior in Selected Restaurants in Tehran City [Volume 11, Issue 3, 2021, Pages 243-211]
  • Salavatian, Siavash Identifying and Clustering Users of VOD Platforms Using SNA Technique: A case study of Cinemamarket [Volume 11, Issue 4, 2022, Pages 20-1]
  • Salehi, Shabnam An Analysis on Green consumers Behavior in Selected Restaurants in Tehran City [Volume 11, Issue 3, 2021, Pages 243-211]
  • Seifollahi, Naser Explaining the effect of justice and empathy on the forgiving behavior of the consumer: Investigating the moderating role of the relationship with the seller [Volume 11, Issue 3, 2021, Pages 128-111]
  • Shahriari, Soltanali Explaining the Mediating Role of Marketing Ambidexterity in the Relationship between Market Knowledge Development, Intellectual Capital, and Knowledge-based Firms’ Performance [Volume 11, Issue 4, 2022, Pages 107-126]
  • Shekarchizadeh, Zahra The Effects of Social Media Influencers on Online Purchase Intention through the Mediating Role of Attitude towards Advertising and Brand (Case of Study: Followers of Leather Clothing Pages on Instagram) [Volume 11, Issue 4, 2022, Pages 157-176]
  • Shirkhodaie, Meysam Conceptualizing the Dropshopping of Z Generation from the Perspective of Constructivist Theory [Volume 11, Issue 4, 2022, Pages 21-34]
  • Sohrabi, Babak Assessment of the Status of Maturity Models Presented in the Field of Intelligence and Business Analysis: A Systematic Review of Research Literature [Volume 11, Issue 4, 2022, Pages 85-106]
  • Soleimani, Moein Designing a Multi-Level Construct for the Successful Implementation of Green Marketing in Food Companies [Volume 11, Issue 1, 2021, Pages 179-200]
  • Soltanee, Morteza Providing a Framework for Using Seeding in Marketing: A Meta-Synthesis Approach [Volume 11, Issue 2, 2021, Pages 69-90]

T

  • Taghipourian, mohammad javad Systematic review of meta-synthesis technique based brand equity: Analysis of constituents and its consequences from a combined perspective (financial-customer) [Volume 11, Issue 2, 2021, Pages 91-112]
  • Talari, Mohammad Investigating the Role of Entrepreneurial Orientation in the Success of New Products Development of Knowledge-based Companies with an Emphasis on Ambidextrous Marketing [Volume 11, Issue 1, 2021, Pages 157-178]

V

  • Vakil Alroaia, Younos Presenting a Model of the Temporal Effects on Consumer Behavior Based on a Meta Synthesis Approach [Volume 11, Issue 4, 2022, Pages 63-84]
  • Valikhani, Zahra The Effects of Social Media Influencers on Online Purchase Intention through the Mediating Role of Attitude towards Advertising and Brand (Case of Study: Followers of Leather Clothing Pages on Instagram) [Volume 11, Issue 4, 2022, Pages 157-176]

Y

  • Yaabdolahi, Samira Effect of the need for uniqueness and cosmopolitanism on innovation adoption of Smartwatches [Volume 11, Issue 4, 2022, Pages 127-156]
  • Yarahmadi, Mohsen Presenting a Model of the Success Factors of Cause-Related Marketing in Iran [Volume 11, Issue 4, 2022, Pages 177-190]

Z

  • Zarei-Matin, Hassan Investigation of Customer experience research evolution: Using bibliometric analysis and visualization [Volume 11, Issue 3, 2021, Pages 92-67]