Author Index

A

  • Aali, Samad Customers’ Perception of Relationship Benefits at Different Stages of the Relationship Life Cycle [Volume 10, Issue 2, 2020, Pages 1-20]
  • Abbasi, Abbas Designing a Model of Customer Loyalty for Chain Stores [Volume 10, Issue 2, 2020, Pages 153-174]
  • Abdollahi, Ali Introducing a New Mathematical Formula for Calculating Customer Perceived Value Using the ‎Taguchi Loss Function and Customer Lifetime Value [Volume 10, Issue 3, 2020, Pages 105-118]
  • Abedin, Bahareh Explaining the Relationship between the Perceived Value of Customers of Luxury Car Brands and their Purchasing ‎Behavior in Tehran [Volume 10, Issue 2, 2020, Pages 43-62]
  • Aflaki Jobeni, Mojdeh Phenomenological Study of Shopping Mall Atmosphere and Customer Shopping Behavior [Volume 10, Issue 4, 2020, Pages 99-126]
  • Ahmadi, Esmate Measuring the‏ ‏Aesthetics of Packaging Impact and Perceived Product Quality on the‏ ‏Intention Purchase with the ‎Moderating Role of Consumer Innovativeness and Consumer Environmental Concern Background [Volume 10, Issue 3, 2020, Pages 81-104]
  • Akbari, Mohsen Investigating the Effect of the Customer’s First Impression from the Advertiser’s Personality on the ‎Effectiveness of Advertisement: The Moderating Role of the Customer’s Self-Congruence with the Advertiser ‎‎(Case Study: Management Students of Guilan University)‎ [Volume 10, Issue 2, 2020, Pages 129-152]
  • Amiri Aghdaie, Seyed Fathollah Marketing Research in the Fourth Industrial Revolution, Using “Big Data” Analytics and “Machine Learning” to Provide Value to the Customer [Volume 10, Issue 4, 2020, Pages 37-54]
  • Arabi, Mohammad Designing a Competency Model for Digital Marketing Managers with Thematic Analysis Method [Volume 10, Issue 4, 2020, Pages 127-150]
  • Asgari, Gholamreza Presenting a Theoretical Marketing Mix Model for the Development of Iranian Tourism Industry Via Mixed Research Method [Volume 10, Issue 1, 2020, Pages 1-16]
  • Askarifar, Kazem Designing a Model of Customer Loyalty for Chain Stores [Volume 10, Issue 2, 2020, Pages 153-174]
  • Azizi, Shahriar Deriving Hierarchical Value Map of Instagram Social Media Brand [Volume 10, Issue 4, 2020, Pages 1-16]

B

  • Babashahi, Jabbar Designing a Competency Model for Digital Marketing Managers with Thematic Analysis Method [Volume 10, Issue 4, 2020, Pages 127-150]
  • Behzadi, Mohammad Hassan Phenomenological Study of Shopping Mall Atmosphere and Customer Shopping Behavior [Volume 10, Issue 4, 2020, Pages 99-126]
  • Bidgoli, Seyed danial Designing a Model for the Impact of Customer Knowledge on the Corporation Performance using the ‎Grounded Theory Approach [Volume 10, Issue 2, 2020, Pages 63-84]

C

  • Chavoshi, Seyyed Rasoul Investigating the Effect of Marketing Intelligence on the Competitiveness of Online Sports Stores ‎with the Mediating Role of Innovative Performance [Volume 10, Issue 3, 2020, Pages 57-80]

D

  • Donyapour, Hossein Investigating the Effect of Marketing Intelligence on the Competitiveness of Online Sports Stores ‎with the Mediating Role of Innovative Performance [Volume 10, Issue 3, 2020, Pages 57-80]

E

  • Ebrahimpour azbari, Mostafa Investigating the Effect of the Customer’s First Impression from the Advertiser’s Personality on the ‎Effectiveness of Advertisement: The Moderating Role of the Customer’s Self-Congruence with the Advertiser ‎‎(Case Study: Management Students of Guilan University)‎ [Volume 10, Issue 2, 2020, Pages 129-152]
  • Esmaeilpour, Majid Measuring the‏ ‏Aesthetics of Packaging Impact and Perceived Product Quality on the‏ ‏Intention Purchase with the ‎Moderating Role of Consumer Innovativeness and Consumer Environmental Concern Background [Volume 10, Issue 3, 2020, Pages 81-104]

F

  • Fakoor Saghih, Amir Mohammad Investigating the Effect of Consumers’ Need for Uniqueness on Their Purchasing Behavior through Self-‎expression and Self-presentation [Volume 10, Issue 4, 2020, Pages 17-36]
  • Fallah, Mohsen Designing the Business Re-Engineering Model in Iranian Banking Industry with the Emphasis on Customer ‎Orientation: An Exploratory Mixed-method Research [Volume 10, Issue 1, 2020, Pages 17-38]
  • Fatemi, Pantea Deriving Hierarchical Value Map of Instagram Social Media Brand [Volume 10, Issue 4, 2020, Pages 1-16]

G

  • Ghaffari Feyzabadi, Javad Investigating the Effect of Price Image and Social Media on Customers’ Intention to Purchase [Volume 10, Issue 1, 2020, Pages 147-168]
  • Ghaviheykal, Mahdi Investigating the Effect of Consumers’ Need for Uniqueness on Their Purchasing Behavior through Self-‎expression and Self-presentation [Volume 10, Issue 4, 2020, Pages 17-36]

H

  • Haghighinasab, Manijeh Assessing the Brand Positioning of Cosmetic Products from the Consumers’ Perspective by Using the Perceptual Map Technique [Volume 10, Issue 4, 2020, Pages 151-172]
  • Haghshenas e kashani, Farideh Designing the Business Re-Engineering Model in Iranian Banking Industry with the Emphasis on Customer ‎Orientation: An Exploratory Mixed-method Research [Volume 10, Issue 1, 2020, Pages 17-38]
  • Hajiha, Ali Designing a Model for the Acceptance of Innovation-based Health Services with a Mixed-Method Exploratory ‎Approach [Volume 10, Issue 4, 2020, Pages 81-98]
  • Hassanzadeh Sarhangi, Nima Investigating the Effect of Price Image and Social Media on Customers’ Intention to Purchase [Volume 10, Issue 1, 2020, Pages 147-168]
  • Hatami, Leyla Designing a Model of Customer Loyalty for Chain Stores [Volume 10, Issue 2, 2020, Pages 153-174]
  • Heidarzadeh, Kambiz Phenomenological Study of Shopping Mall Atmosphere and Customer Shopping Behavior [Volume 10, Issue 4, 2020, Pages 99-126]
  • Hosseini, SeyedMilad Deriving Hierarchical Value Map of Instagram Social Media Brand [Volume 10, Issue 4, 2020, Pages 1-16]
  • Hosseini, seyed somayeh Explaining the Relationship between the Perceived Value of Customers of Luxury Car Brands and their Purchasing ‎Behavior in Tehran [Volume 10, Issue 2, 2020, Pages 43-62]

I

  • Ibrahimi, Abdulhamid Customers’ Perception of Relationship Benefits at Different Stages of the Relationship Life Cycle [Volume 10, Issue 2, 2020, Pages 1-20]
  • Ilani, Reyhane Investigating the Effect of Consumers’ Need for Uniqueness on Their Purchasing Behavior through Self-‎expression and Self-presentation [Volume 10, Issue 4, 2020, Pages 17-36]

J

  • Jafari Haftkhani, Nader Factors Influencing Consumers’ Behavior Change about National Product with Social Marketing Approach (Case: Iran’s Men Clothing Industry) [Volume 10, Issue 1, 2020, Pages 39-62]
  • Jafarinia, Saeid Exploring how customer engagement is involved in branding based on UGT theory and S-O-R framework [Volume 10, Issue 4, 2020, Pages 55-80]

K

  • Kamyabi, Razieh Assessing the Brand Positioning of Cosmetic Products from the Consumers’ Perspective by Using the Perceptual Map Technique [Volume 10, Issue 4, 2020, Pages 151-172]
  • Karimizand, Mahdi Presenting a Theoretical Marketing Mix Model for the Development of Iranian Tourism Industry Via Mixed Research Method [Volume 10, Issue 1, 2020, Pages 1-16]
  • Kazemi, Ali Designing an Electronic Marketing Model for Medical Tourism of the Islamic Republic of Iran with the Proposal ‎Systems Approach [Volume 10, Issue 2, 2020, Pages 105-128]
  • Khalili, Hamed Exploring how customer engagement is involved in branding based on UGT theory and S-O-R framework [Volume 10, Issue 4, 2020, Pages 55-80]
  • Khalili Palandi, Fereshteh Explaining the Role of Temperaments in Customers’ Impulse Buying Behavior [Volume 10, Issue 3, 2020, Pages 41-56]
  • Khoddami, Soheila Exploring how customer engagement is involved in branding based on UGT theory and S-O-R framework [Volume 10, Issue 4, 2020, Pages 55-80]
  • Khorshidi, Abbas Designing a Model for the Acceptance of Innovation-based Health Services with a Mixed-Method Exploratory ‎Approach [Volume 10, Issue 4, 2020, Pages 81-98]

L

  • Lakani, Reza Investigating the Effect of the Customer’s First Impression from the Advertiser’s Personality on the ‎Effectiveness of Advertisement: The Moderating Role of the Customer’s Self-Congruence with the Advertiser ‎‎(Case Study: Management Students of Guilan University)‎ [Volume 10, Issue 2, 2020, Pages 129-152]

M

  • Mansoori, Hossein Antecedents and Consequences of Implementing Electronic Customer Relationship Management in Small and ‎Medium Enterprises [Volume 10, Issue 1, 2020, Pages 105-128]
  • Mirabi, Vahid Reza Customers’ Perception of Relationship Benefits at Different Stages of the Relationship Life Cycle [Volume 10, Issue 2, 2020, Pages 1-20]
  • Mohammadzadeh Taheri, Hanieh Designing a Model for the Acceptance of Innovation-based Health Services with a Mixed-Method Exploratory ‎Approach [Volume 10, Issue 4, 2020, Pages 81-98]
  • Mohseni, Hassanali Factors Influencing Consumers’ Behavior Change about National Product with Social Marketing Approach (Case: Iran’s Men Clothing Industry) [Volume 10, Issue 1, 2020, Pages 39-62]
  • Mousavi, Sayed Mohsen Marketing Research in the Fourth Industrial Revolution, Using “Big Data” Analytics and “Machine Learning” to Provide Value to the Customer [Volume 10, Issue 4, 2020, Pages 37-54]

N

  • Nematbakhsh, Mohammadali Designing an Electronic Marketing Model for Medical Tourism of the Islamic Republic of Iran with the Proposal ‎Systems Approach [Volume 10, Issue 2, 2020, Pages 105-128]

O

  • Ostadi, Bakhtiar Introducing a New Mathematical Formula for Calculating Customer Perceived Value Using the ‎Taguchi Loss Function and Customer Lifetime Value [Volume 10, Issue 3, 2020, Pages 105-118]
  • Owlia, Mohammad Saleh Designing a Model for the Impact of Customer Knowledge on the Corporation Performance using the ‎Grounded Theory Approach [Volume 10, Issue 2, 2020, Pages 63-84]

P

  • Payahour, Mohammad Presenting a Theoretical Marketing Mix Model for the Development of Iranian Tourism Industry Via Mixed Research Method [Volume 10, Issue 1, 2020, Pages 1-16]

R

  • Rajabipoor Meybodi, Alireza The Mediating Role of Brand Authenticity in the Effect of Brand Cultural Symbolism on Consumer Welfare ‎‎(Case Study: Samsung Smart Brand Mobile Phone)‎ [Volume 10, Issue 3, 2020, Pages 21-40]
  • Ranjbarian, Bahram Designing an Electronic Marketing Model for Medical Tourism of the Islamic Republic of Iran with the Proposal ‎Systems Approach [Volume 10, Issue 2, 2020, Pages 105-128]
  • RASHNAVADI, YAGHOUB Identification and Explanation of Promotion Strategies in Social Media ‎(Case Study: Instagram)‎ [Volume 10, Issue 3, 2020, Pages 119-140]
  • Rezaee, Marzieh Customer Loyalty Model in Emerging Organizations Based on Artificial Neural Networks (Case ‎Study: Emerging Private Banks‎ [Volume 10, Issue 1, 2020, Pages 63-82]
  • Rezaeian, Ali Designing the Business Re-Engineering Model in Iranian Banking Industry with the Emphasis on Customer ‎Orientation: An Exploratory Mixed-method Research [Volume 10, Issue 1, 2020, Pages 17-38]
  • Rokhideh, mohammadreza The Mediating Role of Brand Authenticity in the Effect of Brand Cultural Symbolism on Consumer Welfare ‎‎(Case Study: Samsung Smart Brand Mobile Phone)‎ [Volume 10, Issue 3, 2020, Pages 21-40]

S

  • Saeedbakhsh, Saeed Designing an Electronic Marketing Model for Medical Tourism of the Islamic Republic of Iran with the Proposal ‎Systems Approach [Volume 10, Issue 2, 2020, Pages 105-128]
  • Shafiee, Meysam Designing a Competency Model for Digital Marketing Managers with Thematic Analysis Method [Volume 10, Issue 4, 2020, Pages 127-150]
  • Shahbandarzadeh, Hamid Application of Fuzzy Cognitive Mapping in Identifying Effective Indicators in the Field of Global Marketing [Volume 10, Issue 2, 2020, Pages 85-104]

T

  • Tanhapoor, Kourosh Customer Loyalty Model in Emerging Organizations Based on Artificial Neural Networks (Case ‎Study: Emerging Private Banks‎ [Volume 10, Issue 1, 2020, Pages 63-82]

Y

  • Yazdi, Azam Antecedents and Consequences of Implementing Electronic Customer Relationship Management in Small and ‎Medium Enterprises [Volume 10, Issue 1, 2020, Pages 129-146]

Z

  • Zaboli, Rouhollah Phenomenological Study of Shopping Mall Atmosphere and Customer Shopping Behavior [Volume 10, Issue 4, 2020, Pages 99-126]
  • Zare, Shahram Customers’ Perception of Relationship Benefits at Different Stages of the Relationship Life Cycle [Volume 10, Issue 2, 2020, Pages 1-20]