Author Index

A

  • Aali, Samad Modeling the Attractiveness of Investment in Iran Gas Industry from Place Branding Perspective (with Meta-synthesis and System Dynamics Approaches) [Volume 9, Issue 1, 2019, Pages 163-178]
  • Abbaszadeh, Ali Identifying and Prioritizing Online Advertising Methods for Commercial Complexes Case Study of Arg Tehran Commercial Complex [Volume 9, Issue 4, 2020, Pages 77-96]
  • Abdollahi, Mahshid An Empirical Study of the Impact of Response Strategies and Reputation of the Company on Consumers' Purchase Intention and Negative Word of Mouth Communication at the Time of Product Failure [Volume 9, Issue 2, 2019, Pages 31-52]
  • Abolfazli, Seyed Abolfazl Effects of Promotional Activities on Consumer Behavioral Intentions to Healthy Lifestyle: An Experimental Study [Volume 9, Issue 3, 2019, Pages 121-142]
  • Ahmadi, Parviz The Antecedents of Positive Attitude towards Domestic Products; a Survey on Two Different products [Volume 9, Issue 2, 2019, Pages 129-148]
  • Akbari, Mohsen An Empirical Study of the Impact of Response Strategies and Reputation of the Company on Consumers' Purchase Intention and Negative Word of Mouth Communication at the Time of Product Failure [Volume 9, Issue 2, 2019, Pages 31-52]
  • Albadvi, Amir Mining Patterns of Customer Dynamics in Banking Industry [Volume 9, Issue 2, 2019, Pages 1-30]
  • Amini Khiabani, Gholamreza Achievement based on Brand Performance and Market Control; Investigating the Mediating Role of Brand Management Capability [Volume 9, Issue 2, 2019, Pages 219-236]
  • Asgarnezhad Nouri, Bagher Determinants Factors and Outcomes of Internet Marketing Capabilities in the Banking Industry [Volume 9, Issue 3, 2019, Pages 19-42]
  • Asheghi Oskooee, Hooshang A Model for the Frequency Use of Mobile Banking Services [Volume 9, Issue 2, 2019, Pages 169-194]
  • Atefyekta, Homa Investigating the Effect of Social Dependency on Customer Trust in Social Networks [Volume 9, Issue 4, 2020, Pages 55-76]

B

  • Bafandeh Zendeh, Alireza Modeling the Attractiveness of Investment in Iran Gas Industry from Place Branding Perspective (with Meta-synthesis and System Dynamics Approaches) [Volume 9, Issue 1, 2019, Pages 163-178]
  • Bakhtiar Nasrabadi, Hosseinali Developing a Model of Policyholder's Surrender Behavior‏:‏‎ A Study Based on the Grounded Theory [Volume 9, Issue 4, 2020, Pages 33-54]
  • Baradaran, vahid Selection of Optimal Marketing Strategy in Competitive Markets by the Development of Game Theory Models [Volume 9, Issue 1, 2019, Pages 107-124]
  • Bozorgi-Amiri, Ali Laboratory Services Pricing by using Interval Valued Fuzzy Multi-criteria Decision-making [Volume 9, Issue 1, 2019, Pages 89-106]

E

  • Esmaeilpour, Majid The Effect of Electronic Word-of-Mouth (E-WOM) on Consumers Behavioral Responses (A Study of Instagram Users) [Volume 9, Issue 2, 2019, Pages 195-218]
  • Esmaeilpour, Reza An Empirical Study of the Impact of Response Strategies and Reputation of the Company on Consumers' Purchase Intention and Negative Word of Mouth Communication at the Time of Product Failure [Volume 9, Issue 2, 2019, Pages 31-52]

F

  • Farmani, Mahdi The Impact of Social Bundling on Consumers' Encouragement to Purchase Online Packages (The Case of Hamrah Avval Internet Packages) [Volume 9, Issue 1, 2019, Pages 145-162]
  • Farmani, Mahdi Identification and Prioritization of Effective Dimensions on the Customer’s Experience in Retail Environments ‎‎(Case Study: Ofogh Koorosh Chain Stores)‎ [Volume 9, Issue 3, 2019, Pages 179-200]
  • Feiz, Davod Strategic Pricing and its Effect on Company Performance [Volume 9, Issue 1, 2019, Pages 1-14]
  • Feiz, Davod International Marketing Ecosystem [Volume 9, Issue 4, 2020, Pages 1-14]
  • Feizi, Kamran Competitive Intelligence based on Social Network Content and the Factors Affecting its Process [Volume 9, Issue 3, 2019, Pages 43-60]

G

  • Ganjkhani, Milad Investigating the Effect of Word of Mouth Advertising on the Growth Rate of the Number of Mobile Game ‎Users in Iran [Volume 9, Issue 4, 2020, Pages 151-170]
  • Ghaffari, Mohammad Identification and Prioritization of Effective Dimensions on the Customer’s Experience in Retail Environments ‎‎(Case Study: Ofogh Koorosh Chain Stores)‎ [Volume 9, Issue 3, 2019, Pages 179-200]
  • Ghafourian shagerdi, Amir Identification and Explanation of Effective Propellers in the Commercial Branding of Industrial Products in ‎Lorestan Province [Volume 9, Issue 3, 2019, Pages 101-120]

H

  • Hajipour, Bahman Identifying and Modeling Consumer Motivations for Participation in the Value Co-Creation in Beverage Industry (Zamzam Iran Co.) [Volume 9, Issue 2, 2019, Pages 53-76]
  • Hasangholipour, Tahmoreth Strategic Pricing and its Effect on Company Performance [Volume 9, Issue 1, 2019, Pages 1-14]
  • Hassangholi pour, Tahmoures Developing a Model of Policyholder's Surrender Behavior‏:‏‎ A Study Based on the Grounded Theory [Volume 9, Issue 4, 2020, Pages 33-54]
  • Hassanzade, Mahmood The Antecedents of Positive Attitude towards Domestic Products; a Survey on Two Different products [Volume 9, Issue 2, 2019, Pages 129-148]

J

  • Jafari, Seyed Mohammadbagher The Impact of Social Bundling on Consumers' Encouragement to Purchase Online Packages (The Case of Hamrah Avval Internet Packages) [Volume 9, Issue 1, 2019, Pages 145-162]
  • Jami Pour, , Mona Identifying and Ranking the Challenges and Opportunities of Social Media Marketing [Volume 9, Issue 1, 2019, Pages 69-88]

K

  • Kabirifard, Donya The Effect of Electronic Word-of-Mouth (E-WOM) on Consumers Behavioral Responses (A Study of Instagram Users) [Volume 9, Issue 2, 2019, Pages 195-218]
  • Kamali, Ahmad Laboratory Services Pricing by using Interval Valued Fuzzy Multi-criteria Decision-making [Volume 9, Issue 1, 2019, Pages 89-106]
  • Kashanizadeh, Zahra Designing a Typology for Visual Rhetoric with a Focus on the Interaction of Metaphor and Metonymy in Print Advertising [Volume 9, Issue 1, 2019, Pages 125-144]
  • Keimasi, masoud Designing a Typology for Visual Rhetoric with a Focus on the Interaction of Metaphor and Metonymy in Print Advertising [Volume 9, Issue 1, 2019, Pages 125-144]
  • Khaleghi1, Atefeh Identifying and Ranking the Challenges and Opportunities of Social Media Marketing [Volume 9, Issue 1, 2019, Pages 69-88]
  • Khavari, Farzaneh The Role of Pricing and Model Presence Stimuli on Purchasing Decision of Women’s Clothing Customers in Online Retailers [Volume 9, Issue 3, 2019, Pages 143-158]
  • Khodadad Hossaini, Hamid The Antecedents of Positive Attitude towards Domestic Products; a Survey on Two Different products [Volume 9, Issue 2, 2019, Pages 129-148]
  • Khosh Lahjeh Sedgh, Mojtaba Investigating the Effect of Word of Mouth Advertising on the Growth Rate of the Number of Mobile Game ‎Users in Iran [Volume 9, Issue 4, 2020, Pages 151-170]

L

  • Lalehzar, Fatemeh Market Orientation and the New Product Performance: Investigating the Moderating Role of ‎Managerial Social Ties and the Customer’s Implicit Need [Volume 9, Issue 4, 2020, Pages 97-114]

M

  • Mafakheri, Khadijeh Determining the Scope of Product-oriented Service Businesses in Industrial Goods Companies (Case Study: Heavy Equipment Industry - Alpha Company) [Volume 9, Issue 1, 2019, Pages 15-32]
  • Maleki, Morteza International Marketing Ecosystem [Volume 9, Issue 4, 2020, Pages 1-14]
  • Maleki Min Bash Razgah, Morteza Strategic Pricing and its Effect on Company Performance [Volume 9, Issue 1, 2019, Pages 1-14]
  • Manavi Rad, Mitra Designing a Typology for Visual Rhetoric with a Focus on the Interaction of Metaphor and Metonymy in Print Advertising [Volume 9, Issue 1, 2019, Pages 125-144]
  • Mira, Seyed Abolghasem Developing a Model of Policyholder's Surrender Behavior‏:‏‎ A Study Based on the Grounded Theory [Volume 9, Issue 4, 2020, Pages 33-54]
  • Moeini, Hossein Identifying and Ranking the Challenges and Opportunities of Social Media Marketing [Volume 9, Issue 1, 2019, Pages 69-88]
  • Mohammadi, Behnam Analyzing the Role of Apple-Samsung Lawsuits on Pricing and Marketing Strategies of the Two Companies [Volume 9, Issue 4, 2020, Pages 171-205]
  • Mohammadi, sara Examining Factors affecting Consumer Use Behavior from Online Shopping Technology based on the Unified ‎Theory of Acceptance and Use of Technology2 (UTAUT2)‎ Case Study: Digikala Customers in Khuzestan Province [Volume 9, Issue 4, 2020, Pages 115-136]
  • Mohammadi Soltanabad, Roghayyeh Determinants Factors and Outcomes of Internet Marketing Capabilities in the Banking Industry [Volume 9, Issue 3, 2019, Pages 19-42]
  • Mosaddegh, Abdolreza Mining Patterns of Customer Dynamics in Banking Industry [Volume 9, Issue 2, 2019, Pages 1-30]
  • Moshabaki, Asghar The Antecedents of Positive Attitude towards Domestic Products; a Survey on Two Different products [Volume 9, Issue 2, 2019, Pages 129-148]

N

  • Naseri, Amirhasan Competitive Intelligence based on Social Network Content and the Factors Affecting its Process [Volume 9, Issue 3, 2019, Pages 43-60]

O

  • Oroji, Zaynab marketing in library [Volume 9, Issue 1, 2019, Pages 53-68]

P

  • Parsanejad, Mohammadreza Investigating the Effect of Word of Mouth Advertising on the Growth Rate of the Number of Mobile Game ‎Users in Iran [Volume 9, Issue 4, 2020, Pages 151-170]
  • Poursalimi, Mojtaba Designing an Interactive Model for Marketing Intelligence and Effectiveness of the Insurance Industry Performance using Fuzzy AHP Techniques Case Study: Pasargad Insurance [Volume 9, Issue 2, 2019, Pages 149-168]

R

  • Raeesi Vanani, Iman Competitive Intelligence based on Social Network Content and the Factors Affecting its Process [Volume 9, Issue 3, 2019, Pages 43-60]
  • Rastgar, Abasali Achievement based on Brand Performance and Market Control; Investigating the Mediating Role of Brand Management Capability [Volume 9, Issue 2, 2019, Pages 219-236]

S

  • Saberisn, Fatemeh Investigating the Mental Image of Halal Brand Consumers using Neural Network Analysis Technique [Volume 9, Issue 3, 2019, Pages 61-78]
  • Sadeghi, Sayed Rasoul A Model for the Frequency Use of Mobile Banking Services [Volume 9, Issue 2, 2019, Pages 169-194]
  • Saebniya, Somayeh Determinants Factors and Outcomes of Internet Marketing Capabilities in the Banking Industry [Volume 9, Issue 3, 2019, Pages 19-42]
  • Saeidnia, Hamidreza Determining the Scope of Product-oriented Service Businesses in Industrial Goods Companies (Case Study: Heavy Equipment Industry - Alpha Company) [Volume 9, Issue 1, 2019, Pages 15-32]
  • Safaie, Nasser Investigating the Effect of Social Dependency on Customer Trust in Social Networks [Volume 9, Issue 4, 2020, Pages 55-76]
  • Salehi, Somayeh Investigating the Impact of Product Packaging Necklace on Attracting Customers' Attention using Eye Tracking [Volume 9, Issue 2, 2019, Pages 109-128]
  • Sammaknejad, Negar Investigating the Impact of Product Packaging Necklace on Attracting Customers' Attention using Eye Tracking [Volume 9, Issue 2, 2019, Pages 109-128]
  • Sanayei, Ali Investigating the Impact of Product Packaging Necklace on Attracting Customers' Attention using Eye Tracking [Volume 9, Issue 2, 2019, Pages 109-128]
  • Sepehri, Mohammad Mehdi Mining Patterns of Customer Dynamics in Banking Industry [Volume 9, Issue 2, 2019, Pages 1-30]
  • Seyyedamiri, Nader The Role of Pricing and Model Presence Stimuli on Purchasing Decision of Women’s Clothing Customers in Online Retailers [Volume 9, Issue 3, 2019, Pages 143-158]
  • Shafiei, Navid Identification and Prioritization of Effective Dimensions on the Customer’s Experience in Retail Environments ‎‎(Case Study: Ofogh Koorosh Chain Stores)‎ [Volume 9, Issue 3, 2019, Pages 179-200]
  • Shafiei, Seyed Ali Investigating the Effect of Levels of Advertisement Metacognitive Difficulty on Individuals’ ‎Involvement‏ ‏from Persistence Dimension‎ [Volume 9, Issue 4, 2020, Pages 15-32]

T

  • Tabataba’i-Nasab‎, Seyed Mohammad Investigating the Effect of Levels of Advertisement Metacognitive Difficulty on Individuals’ ‎Involvement‏ ‏from Persistence Dimension‎ [Volume 9, Issue 4, 2020, Pages 15-32]
  • Taghva, Mohammad Reza Competitive Intelligence based on Social Network Content and the Factors Affecting its Process [Volume 9, Issue 3, 2019, Pages 43-60]
  • Talari, Mohammad The Impact of Empirical Values on the Co-Creation Attitude and Customer Value Co-Creation Behavior in Tourism Industry (Case Study: Tourists of Isfahan City) [Volume 9, Issue 3, 2019, Pages 1-18]
  • Talebian, Masoud Analyzing the Role of Apple-Samsung Lawsuits on Pricing and Marketing Strategies of the Two Companies [Volume 9, Issue 4, 2020, Pages 171-205]
  • Teimourpour, Babak Mining Patterns of Customer Dynamics in Banking Industry [Volume 9, Issue 2, 2019, Pages 1-30]
  • Torabzadeh, Parisa Effects of Promotional Activities on Consumer Behavioral Intentions to Healthy Lifestyle: An Experimental Study [Volume 9, Issue 3, 2019, Pages 121-142]

V

  • Vedadhir, AbouAli Developing a Model of Policyholder's Surrender Behavior‏:‏‎ A Study Based on the Grounded Theory [Volume 9, Issue 4, 2020, Pages 33-54]

Y

  • Yazdani, Nasser Identifying and Prioritizing Online Advertising Methods for Commercial Complexes Case Study of Arg Tehran Commercial Complex [Volume 9, Issue 4, 2020, Pages 77-96]

Z

  • Zandi Nasab, Mostafa The Impact of Social Bundling on Consumers' Encouragement to Purchase Online Packages (The Case of Hamrah Avval Internet Packages) [Volume 9, Issue 1, 2019, Pages 145-162]
  • Zandi Nasab, Mostafa Identification and Prioritization of Effective Dimensions on the Customer’s Experience in Retail Environments ‎‎(Case Study: Ofogh Koorosh Chain Stores)‎ [Volume 9, Issue 3, 2019, Pages 179-200]
  • Zarei, Azim International Marketing Ecosystem [Volume 9, Issue 4, 2020, Pages 1-14]
  • Zarezadeh, zahra Investigating the Effect of Levels of Advertisement Metacognitive Difficulty on Individuals’ ‎Involvement‏ ‏from Persistence Dimension‎ [Volume 9, Issue 4, 2020, Pages 15-32]
  • Zargaran, Sahar The Effect of Users' Interaction in Social Media on Purchasing By Brand Attitude and Subjective Norms [Volume 9, Issue 1, 2019, Pages 33-52]
  • Zonoozi, Seyed Jafar Effects of Promotional Activities on Consumer Behavioral Intentions to Healthy Lifestyle: An Experimental Study [Volume 9, Issue 3, 2019, Pages 121-142]