Author Index

A

  • Abbasi, Abbas Investigating Consumers' Intention to Purchase Green Products: using the Theory of Planned Behavior with Environmental Concern and Knowledge [Volume 8, Issue 4, 2019, Pages 111-130]
  • Abdolvand, Mohammad Ali The Role of Multisensory Environmental Stimuli in Enhancing Refah Chain Stores Customers in Store Experience [Volume 8, Issue 3, 2019, Pages 141-162]
  • Abdolvand, Neda Customer Behavior Analysis using Web Usage Mining [Volume 8, Issue 2, 2018, Pages 69-86]
  • Aein Jamshid, Siavash The Impact of Personal Context on Brand Hate and Its Outcomes (Case Study: Iran’s Automotive Industry) [Volume 8, Issue 2, 2018, Pages 139-164]
  • Ahmadzadeh fard, Mohammad hasan Impact of Strategic Orientation on Business Performance through Marketing Capabilities (Case of Study: Mehr Eghtesad Bank Branches in Isfahan) [Volume 8, Issue 2, 2018, Pages 87-104]
  • Alizadeh Zoarem, Ali Customer Clustering Analysis in Cause-Related Marketing Based on Product Type [Volume 8, Issue 1, 2018, Pages 75-96]
  • Arabshahi, Masoome Consequences of Consumer’s Confusion, Examining the Role of Moderating Trust (Case Study: Food Brands) [Volume 8, Issue 3, 2019, Pages 1-18]

B

  • Bakhshizadeh borj, Kobra Cognitive understanding of mobile games satisfaction elements (Using the Ladder Interview Technique in the Repertory Grid Methodology) [Volume 8, Issue 2, 2018, Pages 39-54]
  • Beygi, Jamal Investigating Consumers' Intention to Purchase Green Products: using the Theory of Planned Behavior with Environmental Concern and Knowledge [Volume 8, Issue 4, 2019, Pages 111-130]
  • Boroojerdian, Sepideh Considering the Effect of Fantasy Proneness and Alienation on Consumer Purchase Intentions Emphasizing Nostalgia Proneness and Brand Heritage [Volume 8, Issue 4, 2019, Pages 95-110]
  • Boroomand, Babak Developing a Domestic Model for Tourism Destinations Competitiveness Measurement in Iran [Volume 8, Issue 2, 2018, Pages 105-122]

D

  • Dastar, Hossein Identification of Factors Affecting Overall Store Price Image (OSPI): A Meta Synthesis Approach [Volume 8, Issue 1, 2018, Pages 1-20]

E

  • Ekhlassi, Amir The Role of Internal Market Orientation in Developing Entrepreneurial Orientation: the Case of Internet Service Providers (ISPs) in Tehran [Volume 8, Issue 1, 2018, Pages 97-116]
  • Esmailpur, Hassan The Analysis of Brand Love and the Impact of Associations, Satisfaction, and Trust on Brand Love [Volume 8, Issue 4, 2019, Pages 1-26]

F

  • Feiz, Davod Examining the factors affecting on customer complaint behavior: with the mediator role of post-purchase regret in the fashion clothing Industry [Volume 8, Issue 2, 2018, Pages 199-216]
  • Feiz, Davod Investigating the Impact of Social Media Marketing Activities as Growth Hacking Strategy on Behavioral intention and Oral Promotion of Customers [Volume 8, Issue 4, 2019, Pages 45-68]

G

  • Ghaffari, Farhad The Effect of the Role of Product Category in Attribute-based versus End-benefit Oriented Emotional Advertising [Volume 8, Issue 3, 2019, Pages 99-118]
  • Gholami karin, Mahmood Impact of Strategic Orientation on Business Performance through Marketing Capabilities (Case of Study: Mehr Eghtesad Bank Branches in Isfahan) [Volume 8, Issue 2, 2018, Pages 87-104]

H

  • Heidarzadeh, Kambiz The Effect of the Role of Product Category in Attribute-based versus End-benefit Oriented Emotional Advertising [Volume 8, Issue 3, 2019, Pages 99-118]
  • Heidarzadeh, Kambiz Identification of Dominant Customer Behavior Patterns among different Sectors over Time (Case Study: Ansar Bank) [Volume 8, Issue 4, 2019, Pages 149-165]
  • Hendijani Fard, Morteza The Role of Internal Market Orientation in Developing Entrepreneurial Orientation: the Case of Internet Service Providers (ISPs) in Tehran [Volume 8, Issue 1, 2018, Pages 97-116]
  • Hosseinzadeh, Mohammadreza Compilation of Credit Risk Strategy based on SWOT Model at Bank Melli of Iran [Volume 8, Issue 2, 2018, Pages 55-68]

J

  • Jalaly, Shahrzad Customer Behavior Analysis using Web Usage Mining [Volume 8, Issue 2, 2018, Pages 69-86]

K

  • Kazemi, ali An Evaluation of Iranian consumers' New Identity in Iran's Virtual Space and its Effect on Communication Activities of Brands using Classic Grounded Theory [Volume 8, Issue 1, 2018, Pages 117-130]
  • Kazemi, Ali Developing a Domestic Model for Tourism Destinations Competitiveness Measurement in Iran [Volume 8, Issue 2, 2018, Pages 105-122]
  • Keshtiaray, Narges An Evaluation of Iranian consumers' New Identity in Iran's Virtual Space and its Effect on Communication Activities of Brands using Classic Grounded Theory [Volume 8, Issue 1, 2018, Pages 117-130]
  • Kheiri, Bahram Conceptualizing Brand Schizophrenia and Identifying its Antecedents by Grounded Theory [Volume 8, Issue 1, 2018, Pages 35-56]
  • Khodadadi, Abbas Compilation of Credit Risk Strategy based on SWOT Model at Bank Melli of Iran [Volume 8, Issue 2, 2018, Pages 55-68]
  • Khoddami, Soheila Considering the Effect of Fantasy Proneness and Alienation on Consumer Purchase Intentions Emphasizing Nostalgia Proneness and Brand Heritage [Volume 8, Issue 4, 2019, Pages 95-110]
  • Khorrami Banaraki, Anahita Customer Clustering Analysis in Cause-Related Marketing Based on Product Type [Volume 8, Issue 1, 2018, Pages 75-96]
  • Kordnaeij, Asadollah Impact of Brand Nostalgia and Brand Heritage on the Formation of Purchase Intention (Case Study: Nokia Mobile Phone) [Volume 8, Issue 3, 2019, Pages 41-58]

M

  • Makkizadeh, Vahid The Impact of Personal Context on Brand Hate and Its Outcomes (Case Study: Iran’s Automotive Industry) [Volume 8, Issue 2, 2018, Pages 139-164]
  • Mirnejad, Razieh Designing a DEA Model for Evaluating Performance for Hierarchal Decision Making Units with Weighting Attribute in Hypermarket Departments [Volume 8, Issue 4, 2019, Pages 69-94]
  • Mirzaee, Mozhgan A Comparative Comparison of Brand Strength of Car Companies According to the Customer’s Dominant Logic, Through Brand Relationship Mapping (Case Study: Iranian, Chinese and Korean Carmakers) [Volume 8, Issue 3, 2019, Pages 79-98]
  • Mohabattalab, Ali Modeling the Effect of Entrepreneurial Marketing on the Value of Customers-Oriented Brand in Dairy Industries (Case Study: Kaleh Brand) [Volume 8, Issue 2, 2018, Pages 123-138]
  • Motahari Farimani, Naser Designing a DEA Model for Evaluating Performance for Hierarchal Decision Making Units with Weighting Attribute in Hypermarket Departments [Volume 8, Issue 4, 2019, Pages 69-94]

N

  • Nazari, Mohsen Identification of Factors Affecting Overall Store Price Image (OSPI): A Meta Synthesis Approach [Volume 8, Issue 1, 2018, Pages 1-20]
  • Nazari, Mohsen Evaluation of Customers’ Perceived Fairness of Dynamic Pricing and Its Effective Factors in Hotel Industry [Volume 8, Issue 3, 2019, Pages 19-40]
  • Nejat, Soheil Impact of Brand Nostalgia and Brand Heritage on the Formation of Purchase Intention (Case Study: Nokia Mobile Phone) [Volume 8, Issue 3, 2019, Pages 41-58]

R

  • Radfar, Reza Identification of Dominant Customer Behavior Patterns among different Sectors over Time (Case Study: Ansar Bank) [Volume 8, Issue 4, 2019, Pages 149-165]
  • Rajaee Harandi, Saeedeh Customer Behavior Analysis using Web Usage Mining [Volume 8, Issue 2, 2018, Pages 69-86]

S

  • Sadeghi, Amir Impact of Strategic Orientation on Business Performance through Marketing Capabilities (Case of Study: Mehr Eghtesad Bank Branches in Isfahan) [Volume 8, Issue 2, 2018, Pages 87-104]
  • Sadegh Vaziri, faraz Brand Hate: Analysis of Determinants and Outcomes of Brand Hate [Volume 8, Issue 2, 2018, Pages 165-180]
  • Saghaee, Farzane The Impact of Personal Context on Brand Hate and Its Outcomes (Case Study: Iran’s Automotive Industry) [Volume 8, Issue 2, 2018, Pages 139-164]
  • Samizadeh, Mehdi Evaluation of Customers’ Perceived Fairness of Dynamic Pricing and Its Effective Factors in Hotel Industry [Volume 8, Issue 3, 2019, Pages 19-40]
  • Seyyedamiri, Nader The Role of Internal Market Orientation in Developing Entrepreneurial Orientation: the Case of Internet Service Providers (ISPs) in Tehran [Volume 8, Issue 1, 2018, Pages 97-116]
  • Shaabani, Atefeh Investigating the Impact of Social Media Marketing Activities as Growth Hacking Strategy on Behavioral intention and Oral Promotion of Customers [Volume 8, Issue 4, 2019, Pages 45-68]
  • Shaghaee Fallah, Mostafa Customer Clustering Analysis in Cause-Related Marketing Based on Product Type [Volume 8, Issue 1, 2018, Pages 75-96]
  • Shahin, Arash An Evaluation of Iranian consumers' New Identity in Iran's Virtual Space and its Effect on Communication Activities of Brands using Classic Grounded Theory [Volume 8, Issue 1, 2018, Pages 117-130]
  • Shakeri, Sara The Effect of the Role of Product Category in Attribute-based versus End-benefit Oriented Emotional Advertising [Volume 8, Issue 3, 2019, Pages 99-118]

T

  • Taghavi, Ali Impact of Strategic Orientation on Business Performance through Marketing Capabilities (Case of Study: Mehr Eghtesad Bank Branches in Isfahan) [Volume 8, Issue 2, 2018, Pages 87-104]
  • Tahmasebifard, Hamid Conceptualizing Brand Schizophrenia and Identifying its Antecedents by Grounded Theory [Volume 8, Issue 1, 2018, Pages 35-56]
  • Toloie, Abbas Identification of Dominant Customer Behavior Patterns among different Sectors over Time (Case Study: Ansar Bank) [Volume 8, Issue 4, 2019, Pages 149-165]

Z

  • Zamani Ghalehmirzamani, Somayeh An Evaluation of Iranian consumers' New Identity in Iran's Virtual Space and its Effect on Communication Activities of Brands using Classic Grounded Theory [Volume 8, Issue 1, 2018, Pages 117-130]