Author Index

A

  • Abbasi-Esfanjani, Hossein An Investigation of Customers’ Shopping Experiences in Tabriz Shopping Centers Using Phenomenological Approach [Volume 7, Issue 2, 2017, Pages 63-78]
  • Abdolali, Hamed Designing a Model for B2B Relationship Marketing in the Parsian Tourism Business Network [Volume 7, Issue 4, 2018, Pages 23-40]
  • Ahmadi, Mohammad Mehdi Studying the Mediator Role of Religious Orientation on the Customer Loyalty Model [Volume 7, Issue 1, 2017, Pages 115-130]
  • Aibaghi Esfahani, Saeed Studying the Influence of Citizen Behavior Influence from Internal Brand Management and Marketing [Volume 7, Issue 1, 2017, Pages 41-58]
  • Alitalab, Roxana Investigation and Analysis of Website Environmental Cues on Consumers’ Purchase Intention: The Mediating Role of Internal States [Volume 7, Issue 4, 2018, Pages 1-22]
  • Amiri, Mojtaba An Investigation of Customers’ Shopping Experiences in Tabriz Shopping Centers Using Phenomenological Approach [Volume 7, Issue 2, 2017, Pages 63-78]
  • Amiri Aghdaie, Seyed Fathollah Analyzing the Effect of Gamification Strategy on Customers’ Loyalty (Case Study: Customers of Selected Branches of Isfahan Mellat Bank) [Volume 7, Issue 2, 2017, Pages 135-152]
  • Ansari2, Masoumeh The Structural Equation Model of the Relationship between Positive and Negative Affect of Justice Perception with Customer Dysfunctional and Citizenship Behaviors among the Students [Volume 7, Issue 3, 2018, Pages 159-174]
  • Ashrafi, Tahereh The Brand Placement Model using Grounded Theory approach [Volume 7, Issue 4, 2018, Pages 157-172]

B

  • Bahrainizad, Manijeh Explaining the Compulsive Buying Behavior Based on the Factors of Psychological, Environmental, Materialism and Using Credit Card [Volume 7, Issue 3, 2018, Pages 21-40]
  • Bahrainizad, Manizheh Investigating the Effect of Celebrity Endorsements in Advertising on Consumer Attitudes toward Advertising [Volume 7, Issue 1, 2017, Pages 1-22]
  • Bavarsad, Belgheys Development of a Structural Equation Model for the Impact of Marketing Strategies Alignment on Financial Performance (Case Study: Active Manufacturing Firms in the Industrial Estates of Ahvaz City) [Volume 7, Issue 1, 2017, Pages 23-40]
  • Behboodi, Omid Studying the Influence of Citizen Behavior Influence from Internal Brand Management and Marketing [Volume 7, Issue 1, 2017, Pages 41-58]
  • Behboodi, Omid The Impact of Social Networks Marketing toward Purchase Intention and Brand Loyalty [Volume 7, Issue 3, 2018, Pages 175-190]
  • Beyranvand, Tahereh Development of a Structural Equation Model for the Impact of Marketing Strategies Alignment on Financial Performance (Case Study: Active Manufacturing Firms in the Industrial Estates of Ahvaz City) [Volume 7, Issue 1, 2017, Pages 23-40]

C

  • Chaharmahali, AliAkbar An Application of the Diffusion of Innovation Theory in Financial Services Marketing (Case Study: The Stock Exchange) [Volume 7, Issue 3, 2018, Pages 77-86]

D

  • Danaye Ne’mat Abad, Naser Analyzing Consumer Preferences for Domestic or Foreign Goods by Agent-based Modeling (Case Study: Home Appliances) [Volume 7, Issue 1, 2017, Pages 131-152]
  • Daneshmand, Behnaz The Impact of Social Networks Marketing toward Purchase Intention and Brand Loyalty [Volume 7, Issue 3, 2018, Pages 175-190]
  • Dashti, Mehdi Designing a Model on Factors Affecting Customer Participation in Social Commerce Based on Stimuli-Organism-Response Framework [Volume 7, Issue 2, 2017, Pages 17-42]
  • Dehghan Chachkami, Mphadeseh The Role of Brand Personality in Stimulating Mobile Purchase Decision; Considering the Intervention of Brand Trust and Advertising Content [Volume 7, Issue 1, 2017, Pages 153-172]
  • Delvari, Marziye The Impact of Corporate Social Responsibility on Brand Loyalty through Brand Credibility (Case Study: Saderat Bank of Iran, Bushehr City) [Volume 7, Issue 4, 2018, Pages 57-76]

E

  • Esfidani, Mohamad rahim Designing a Model for B2B Relationship Marketing in the Parsian Tourism Business Network [Volume 7, Issue 4, 2018, Pages 23-40]
  • Esmaeeli, Mohammad Reza Strategic Marketing Model for the Iranian Handicraft Based on Grounded Theory [Volume 7, Issue 2, 2017, Pages 93-114]
  • Esmaeilpour, Majid Investigating the Effect of Celebrity Endorsements in Advertising on Consumer Attitudes toward Advertising [Volume 7, Issue 1, 2017, Pages 1-22]

F

  • Faezirad, Mohammadali The Improvement of Revenue Management in the Hoteling Industry using Neural Networks to Determine Stochastic Parameter in an Overbooking Model [Volume 7, Issue 3, 2018, Pages 87-106]

G

  • Ghafourian Shagerdi, Amir Studying the Influence of Citizen Behavior Influence from Internal Brand Management and Marketing [Volume 7, Issue 1, 2017, Pages 41-58]
  • Ghafourian Shagerdi, Amir The Impact of Social Networks Marketing toward Purchase Intention and Brand Loyalty [Volume 7, Issue 3, 2018, Pages 175-190]

H

  • HAbibi, Marziyeh Strategic Marketing Model for the Iranian Handicraft Based on Grounded Theory [Volume 7, Issue 2, 2017, Pages 93-114]
  • HARANDI, ATA OLLAH The Influence of Relationship Marketing on Customer Relationship Performance in Using New Electronic Banking Services [Volume 7, Issue 3, 2018, Pages 55-76]
  • Hasanzadeh, Alireza Studying the Effect of IT on Sustainable Development of Tourism Destinations toward Developing Smart Tourism Destinations (Based on the Meta Synthetize Approach) [Volume 7, Issue 4, 2018, Pages 95-116]
  • Heidary, Ali Measuring Brand Equity of Higher Education Institutes and Universities (Case Study: Tehran Business Schools) [Volume 7, Issue 3, 2018, Pages 141-158]
  • Heidarzadeh hanzaei, kambiz A Phenomenological Approach to Strengthening of Brand Attachment Strategy in Product Categories [Volume 7, Issue 2, 2017, Pages 43-62]
  • Hendijani Fard, Morteza The effect of technology commercialization competence on competitive advantage: The moderating role of market orientation [Volume 7, Issue 1, 2017, Pages 59-74]

J

  • Jafari, Seyed Mohammadbagher The Impact of Cognitive and Affective Factors on Attitude and Acceptance of Mobile Advertising [Volume 7, Issue 2, 2017, Pages 167-192]
  • Jahanyan, Saeed Studying the Effect of IT on Sustainable Development of Tourism Destinations toward Developing Smart Tourism Destinations (Based on the Meta Synthetize Approach) [Volume 7, Issue 4, 2018, Pages 95-116]

K

  • Keymasi, Masoud An Assessment Model of Local marketing in Mellat Bank Branches [Volume 7, Issue 2, 2017, Pages 79-92]
  • Khanighar, Hossein The Role of Brand Personality in Stimulating Mobile Purchase Decision; Considering the Intervention of Brand Trust and Advertising Content [Volume 7, Issue 1, 2017, Pages 153-172]
  • Khanlari, Amir Measuring Brand Equity of Higher Education Institutes and Universities (Case Study: Tehran Business Schools) [Volume 7, Issue 3, 2018, Pages 141-158]
  • Khodadad Hosseini, Sayed Hamid Exploring the Effect of Electronic Service Quality on Electronic Loyalty: Considering the Mediating Role of Electronic Satisfaction, Perceived Value and Electronic Word of Mouth (The Case of E-Retailers in Tehran) [Volume 7, Issue 2, 2017, Pages 1-16]

M

  • Madani, Samira The Brand Placement Model using Grounded Theory approach [Volume 7, Issue 4, 2018, Pages 157-172]
  • Mahavarpoor, Nasrin Evaluating the Impact of Individual Factors on Consumer Attitudes towards Mobile applications (Case Study: Smart Phone's Users among the Bachelor Students of University of Isfahan) [Volume 7, Issue 3, 2018, Pages 1-20]
  • Mahdavi, Shadi Measuring Brand Equity of Higher Education Institutes and Universities (Case Study: Tehran Business Schools) [Volume 7, Issue 3, 2018, Pages 141-158]
  • Mirzaei, Roozbeh Segmentation of the Special Events̕ Market Based on Visitors̕ Motivations [Volume 7, Issue 1, 2017, Pages 93-114]
  • Moddaresnia, Sayed- Mohammad The Development of Marketing and Salesforce Ethical and Behavioral Standards in the Ghasem Iran Distribution Company [Volume 7, Issue 3, 2018, Pages 125-140]
  • Moghadam-Jezeh1, Mahboobeh Explaining the Compulsive Buying Behavior Based on the Factors of Psychological, Environmental, Materialism and Using Credit Card [Volume 7, Issue 3, 2018, Pages 21-40]
  • Mohammadi, Farzaneh Analyzing the Role of Market Orientation on Hospitals Performance with Emphasis on the Role of Organization Brand Identity (Case study: Private Hospitals in Isfahan City) [Volume 7, Issue 4, 2018, Pages 145-156]
  • Molaei, Fatemeh Exploring the Effect of Electronic Service Quality on Electronic Loyalty: Considering the Mediating Role of Electronic Satisfaction, Perceived Value and Electronic Word of Mouth (The Case of E-Retailers in Tehran) [Volume 7, Issue 2, 2017, Pages 1-16]
  • MOROVATI, MAHSA A Study of Factors Affecting Consumer Use of Mobile Advertising based on the Unified Theory of Acceptance and Use of Technology [Volume 7, Issue 4, 2018, Pages 173-194]
  • Moshabaki, Asghar Exploring the Effect of Electronic Service Quality on Electronic Loyalty: Considering the Mediating Role of Electronic Satisfaction, Perceived Value and Electronic Word of Mouth (The Case of E-Retailers in Tehran) [Volume 7, Issue 2, 2017, Pages 1-16]
  • Mousavi, Solmaz The Impact of Corporate Social Responsibility on Brand Loyalty through Brand Credibility (Case Study: Saderat Bank of Iran, Bushehr City) [Volume 7, Issue 4, 2018, Pages 57-76]
  • Mousavi Sani Baghsiahi, Seyed Morteza The Impact of Cognitive and Affective Factors on Attitude and Acceptance of Mobile Advertising [Volume 7, Issue 2, 2017, Pages 167-192]

N

  • Nazari, Mohsen Designing a Model for B2B Relationship Marketing in the Parsian Tourism Business Network [Volume 7, Issue 4, 2018, Pages 23-40]

R

  • Rajabi3, Soran Explaining the Compulsive Buying Behavior Based on the Factors of Psychological, Environmental, Materialism and Using Credit Card [Volume 7, Issue 3, 2018, Pages 21-40]
  • Rajabi Bahjat, Behrooz Studying the Mediator Role of Religious Orientation on the Customer Loyalty Model [Volume 7, Issue 1, 2017, Pages 115-130]
  • Rajabzadeh Ghatari, Ali Studying the Effect of IT on Sustainable Development of Tourism Destinations toward Developing Smart Tourism Destinations (Based on the Meta Synthetize Approach) [Volume 7, Issue 4, 2018, Pages 95-116]
  • Rezaei, Nafiseh Segmentation of the Special Events̕ Market Based on Visitors̕ Motivations [Volume 7, Issue 1, 2017, Pages 93-114]
  • Rezai Dowlat Abadi, Hossein Designing a Model on Factors Affecting Customer Participation in Social Commerce Based on Stimuli-Organism-Response Framework [Volume 7, Issue 2, 2017, Pages 17-42]

S

  • Sanayei, Ali Designing a Model on Factors Affecting Customer Participation in Social Commerce Based on Stimuli-Organism-Response Framework [Volume 7, Issue 2, 2017, Pages 17-42]
  • Saremi, Narges An Assessment Model of Local marketing in Mellat Bank Branches [Volume 7, Issue 2, 2017, Pages 79-92]
  • Sayadi, Amrollah The Impact of Corporate Social Responsibility on Brand Loyalty through Brand Credibility (Case Study: Saderat Bank of Iran, Bushehr City) [Volume 7, Issue 4, 2018, Pages 57-76]
  • Seyyedamiri, Nader The effect of technology commercialization competence on competitive advantage: The moderating role of market orientation [Volume 7, Issue 1, 2017, Pages 59-74]
  • Shafiee, Sanaz Studying the Effect of IT on Sustainable Development of Tourism Destinations toward Developing Smart Tourism Destinations (Based on the Meta Synthetize Approach) [Volume 7, Issue 4, 2018, Pages 95-116]
  • SHARIFI, HADI Identifying and Prioritizing Social Medias Functions in Small and Medium Enterprises from the Perspective of Iranian Experts [Volume 7, Issue 4, 2018, Pages 41-56]
  • Soltani, Morteza The Role of Brand Personality in Stimulating Mobile Purchase Decision; Considering the Intervention of Brand Trust and Advertising Content [Volume 7, Issue 1, 2017, Pages 153-172]

T

  • Taghavi, Hadi The Impact of Cognitive and Affective Factors on Attitude and Acceptance of Mobile Advertising [Volume 7, Issue 2, 2017, Pages 167-192]
  • Tavakkoli, Ahmad The Improvement of Revenue Management in the Hoteling Industry using Neural Networks to Determine Stochastic Parameter in an Overbooking Model [Volume 7, Issue 3, 2018, Pages 87-106]
  • Teimouri, hadi Investigating the Effective Factors on Formation of E-Loyalty through the Mediating Role of E-Commitment (The Case of E-Banking Industry in Iran) [Volume 7, Issue 4, 2018, Pages 117-144]
  • Teimouri, Hadi Analyzing the Effect of Gamification Strategy on Customers’ Loyalty (Case Study: Customers of Selected Branches of Isfahan Mellat Bank) [Volume 7, Issue 2, 2017, Pages 135-152]

Y

  • Yazdani, Naser Identifying the Relationship between Sociability Features of Sellers, Store Interior and Impulse Buying Behavior of Customers (Case Study: Shahrvand Chain Stores in Tehran) [Volume 7, Issue 1, 2017, Pages 75-92]

Z

  • Zarei, Koorosh Investigating the Effect of Celebrity Endorsements in Advertising on Consumer Attitudes toward Advertising [Volume 7, Issue 1, 2017, Pages 1-22]