Author Index

A

  • Abbaszadeh, Hassan An Investigation of the Effect of Brand Story Role on Perceived Brand Image Using Conversation Analysis (Case Study: Apple Products) [Volume 6, Issue 0, 2016, Pages 197-212]
  • Abdoli, Maryam Mediator Role of Person-Organization Fit (Case Study: Major Buyers of Medicines in Tabriz) [Volume 6, Issue 0, 2016, Pages 145-156]
  • Abdolvand, Neda A Systematic Approach to the Challenge of Data Quality in Customer-Centric Strategy in Banking Industry [Volume 6, Issue 0, 2016, Pages 177-196]
  • Ahadzadeh-Ghannad, Shirin Behavioral and Performance Analysis of Telecom Company Customers Based on Customer Relationship Management Approach Using Data Mining Techniques [Volume 6, Issue 1, 2016, Pages 221-236]
  • Ahmadi, Parviz The Impact of Visual Aspects of Outdoor Advertising on Consumer Brand Awareness, Brand Preference and Brand Loyalty (Case Study: Palladium Mall) [Volume 6, Issue 4, 2017, Pages 1-24]
  • Ahmadi-Abkenari, Fatemeh Behavioral and Performance Analysis of Telecom Company Customers Based on Customer Relationship Management Approach Using Data Mining Techniques [Volume 6, Issue 1, 2016, Pages 221-236]
  • Akbari, Amir Life insurance market segmentation by customers lifestyle by using the pattern of (AIO) [Volume 6, Issue 2, 2016, Pages 74-55]
  • Allahdadi, Mahdi An Investigation of the Effect of Brand Story Role on Perceived Brand Image Using Conversation Analysis (Case Study: Apple Products) [Volume 6, Issue 0, 2016, Pages 197-212]
  • Amraee, Hafez The Effect of consumer’s mindset on copycatting strategies [Volume 6, Issue 3, 2017, Pages 161-174]
  • Ansari, Fahimeh e-retail branding by grounded theory [Volume 6, Issue 2, 2016, Pages 188-167]
  • Atiyehkar, Gholamreza Factors affecting the hedonic values purchases through Instagram [Volume 6, Issue 2, 2016, Pages 18-1]
  • Azizi, Shahriar Identification and Explanation of the Nature of Brand Sales Strategy in FMCGs based on Grounded Theory [Volume 6, Issue 3, 2017, Pages 1-18]

B

  • Bahiraie, Alireza Predicting Companies Financial bankruptcy Listed in Tehran Stock Exchange using ANN, ANFIS, LOGIT [Volume 6, Issue 2, 2016, Pages 166-153]
  • Bahrainizad, Manijeh Investigating the effect of dimensions of organizational approaches on new product success through variables of customer knowledge management and market knowledge [Volume 6, Issue 3, 2017, Pages 87-108]
  • Bahrainizadeh, Manizheh Measuring the Effect of Consumer Perception of Product Packaging Usability on Impulse Buying Decision Considering the Low Level of Consumer Mental Involvement as the Mediating Variable [Volume 6, Issue 1, 2016, Pages 59-78]
  • Bakhshizadeh, Alireza The Impact of Visual Aspects of Outdoor Advertising on Consumer Brand Awareness, Brand Preference and Brand Loyalty (Case Study: Palladium Mall) [Volume 6, Issue 4, 2017, Pages 1-24]
  • Barjoei, Sahebeh The Impact of Social Responsibility and Corporate Image on Brand Equity [Volume 6, Issue 1, 2016, Pages 79-94]
  • Basir, Leila Survey The Effect of Service Innovation on Behavioural Intention of Customers with Mediating role of Experiential Marketing Case of: Five-Star Hotels in Mashhad City [Volume 6, Issue 2, 2016, Pages 36-19]
  • Boubehrezh, Atena A Systematic Approach to the Challenge of Data Quality in Customer-Centric Strategy in Banking Industry [Volume 6, Issue 0, 2016, Pages 177-196]

D

  • Darzian Azizi, Abdolhadi the effect of Cognitiv and emotional factors on the loyalty tourist of the destinationtourist [Volume 6, Issue 2, 2016, Pages 54-37]
  • Dehghan Chachakami, Mohadeseh Athletes Branding: Identifying and Investigating Athletes Brand Image from the Fan’s Viewpoint (Case Study: Ali Daei Brand) [Volume 6, Issue 0, 2016, Pages 127-144]
  • Dehghan Dehnavi, Mohammad Ali Calculating Cost Efficiency of Banking Sector in Iran and Evaluating the Impact of Banks’ Marketing Performance on Cost Efficiency [Volume 6, Issue 1, 2016, Pages 143-160]
  • Didekhani, Hosein Medical Tourism Development in Golestan Province; An Assessment of Identified Solutions [Volume 6, Issue 4, 2017, Pages 25-36]

E

  • Ebrahimi, Abdolhamid Medical Tourism Development in Golestan Province; An Assessment of Identified Solutions [Volume 6, Issue 4, 2017, Pages 25-36]
  • Ebrahimi, Mehdi Brand Positioning of Five-Star Hotels for Travel Agents [Volume 6, Issue 2, 2016, Pages 222-203]
  • Ekhlassi, Amir e-retail branding by grounded theory [Volume 6, Issue 2, 2016, Pages 188-167]
  • Esfidani, Mohammadrahim Clustering Customers Loyalty in the Mellat Bank Customers' Club, Based on Demographic Information Using Data Mining Method [Volume 6, Issue 1, 2016, Pages 39-58]
  • Esfidani, Mohammad Rahim Considering the effect of Human Personality on Brand Personality [Volume 6, Issue 2, 2016, Pages 114-93]
  • Esmaeilpour, Majid The Impact of Social Responsibility and Corporate Image on Brand Equity [Volume 6, Issue 1, 2016, Pages 79-94]
  • Esmaeilpour, Majid Investigating the effect of dimensions of organizational approaches on new product success through variables of customer knowledge management and market knowledge [Volume 6, Issue 3, 2017, Pages 87-108]
  • Esmailiyan, Amirbahman Clustering Customers Loyalty in the Mellat Bank Customers' Club, Based on Demographic Information Using Data Mining Method [Volume 6, Issue 1, 2016, Pages 39-58]
  • Etemadi, Keyvan Predicting Companies Financial bankruptcy Listed in Tehran Stock Exchange using ANN, ANFIS, LOGIT [Volume 6, Issue 2, 2016, Pages 166-153]

F

  • Fakhari, Mojtaba An Investigation of the Impact of Marketing Mix Elements on Consumer Behaviour through the Role of Brand Equity [Volume 6, Issue 0, 2016, Pages 75-90]
  • Farokhi, Sorour Segmentation of the Customers of Iran Banking System in terms of Customer Expectations and Perceived Value of Banking Services Using Data Mining Techniques [Volume 6, Issue 1, 2016, Pages 201-220]
  • Fatahi, Sahar Providing a Model of Compulsive Buying among Women Using Grounded Theory [Volume 6, Issue 1, 2016, Pages 121-142]
  • Feiz Mohammadi, Shirin Examining The influence of customer-brand identification on loyalty by the intermediary role of service quality, perceived value and brand trust in Homa hotel of Mashhad [Volume 6, Issue 2, 2016, Pages 92-75]
  • Feli, Razieh the effect of Cognitiv and emotional factors on the loyalty tourist of the destinationtourist [Volume 6, Issue 2, 2016, Pages 54-37]
  • Forouzandeh Shahraki, Parisa Investigating co-creation intention and its correlation with perceived value and positive Word-of-Mouth; considering the role of perceived time risk [Volume 6, Issue 3, 2017, Pages 127-146]

G

  • Gerami asl, Amir Predicting Companies Financial bankruptcy Listed in Tehran Stock Exchange using ANN, ANFIS, LOGIT [Volume 6, Issue 2, 2016, Pages 166-153]
  • Ghaedi, HosseinAli Investigating the effect of dimensions of organizational approaches on new product success through variables of customer knowledge management and market knowledge [Volume 6, Issue 3, 2017, Pages 87-108]
  • Ghafoorian Shagerdi, Amir An investigation of the Impact of Promotion Strategy on the relationship between Communication Tools and Consumer Based Brand Equity (CBBE) in Iran Food Industry [Volume 6, Issue 0, 2016, Pages 1-18]
  • Gharacheh, Manizheh Conceptualization of the City Branding Model in Iran [Volume 6, Issue 4, 2017, Pages 37-52]
  • Gharecheh, Manizheh Identification and Explanation of the Nature of Brand Sales Strategy in FMCGs based on Grounded Theory [Volume 6, Issue 3, 2017, Pages 1-18]
  • Gholipour, Zahra The Effect of consumer’s mindset on copycatting strategies [Volume 6, Issue 3, 2017, Pages 161-174]
  • Golshahi, Behnam Identifying the role of extrovert marketing capability on new product development performance: The modifying role of structure based customer [Volume 6, Issue 3, 2017, Pages 109-126]

H

  • Hadadian, Alireza Examining The influence of customer-brand identification on loyalty by the intermediary role of service quality, perceived value and brand trust in Homa hotel of Mashhad [Volume 6, Issue 2, 2016, Pages 92-75]
  • Hadadiyan, Alireza The fan behavior model in sport sponsorship [Volume 6, Issue 2, 2016, Pages 202-189]
  • Haghighi Nasab, Manijeh The Effect of Top Management Support on Green Marketing Strategy and Environmental Performance in the Industrial Sector of Iran [Volume 6, Issue 1, 2016, Pages 23-38]
  • Hamidizadeh, Mohammad reza Conceptualization of the City Branding Model in Iran [Volume 6, Issue 4, 2017, Pages 37-52]
  • Hamidizadeh, Mohammad Reza Designing and testing the model of selecting components for segmentation of the international market (case study of international gasoline market) [Volume 6, Issue 3, 2017, Pages 19-36]
  • Hamidi zadeh, Ali Considering the effect of Human Personality on Brand Personality [Volume 6, Issue 2, 2016, Pages 114-93]
  • Hassanzadeh, Mahmood Examining a structural model of consumer animosity impact on boycotting pilgrimage and recreation trips to Saudi Arabia and the United Arab Emirates in Tehran [Volume 6, Issue 4, 2017, Pages 53-66]
  • Heydari, Hassan Calculating Cost Efficiency of Banking Sector in Iran and Evaluating the Impact of Banks’ Marketing Performance on Cost Efficiency [Volume 6, Issue 1, 2016, Pages 143-160]
  • Hosseini, Snam An Investigation of the Impact of Selling Orientation and Salesperson Expertise on Salesperson Performance According to the Mediator Role of Customer Trust (Case Study: Selling Agencies of Imported Vehicles in Mashhad) [Volume 6, Issue 0, 2016, Pages 55-74]

J

  • Jamalieh Bastami, Behtash Designing and testing the model of selecting components for segmentation of the international market (case study of international gasoline market) [Volume 6, Issue 3, 2017, Pages 19-36]
  • Jamshidi, Mina Designing a Model of factors influencing the behavior of young students Iranian clothing [Volume 6, Issue 4, 2017, Pages 159-176]
  • Jandaghi, Gholamreza Investigating co-creation intention and its correlation with perceived value and positive Word-of-Mouth; considering the role of perceived time risk [Volume 6, Issue 3, 2017, Pages 127-146]
  • Javidani, Masoud Identification and Explanation of the Nature of Brand Sales Strategy in FMCGs based on Grounded Theory [Volume 6, Issue 3, 2017, Pages 1-18]

K

  • Kaffashpour, Azar An Investigation of the Impact of Selling Orientation and Salesperson Expertise on Salesperson Performance According to the Mediator Role of Customer Trust (Case Study: Selling Agencies of Imported Vehicles in Mashhad) [Volume 6, Issue 0, 2016, Pages 55-74]
  • Kaffashpour, Azar An Investigation of the Impact of Selling Orientation and Salesperson Expertise on Salesperson Performance According to the Mediator Role of Customer Trust (Case Study: Selling Agencies of Imported Vehicles in Mashhad) [Volume 6, Issue 0, 2016, Pages 55-74]
  • Karimi, Mohammadreza The fan behavior model in sport sponsorship [Volume 6, Issue 2, 2016, Pages 202-189]
  • KARIMI GHAHFAROKHI, SAMIRA The effect of strategic orientation on export performance in the exportin company Bushehr [Volume 6, Issue 4, 2017, Pages 125-140]
  • Kazemi, Ali Examining The influence of customer-brand identification on loyalty by the intermediary role of service quality, perceived value and brand trust in Homa hotel of Mashhad [Volume 6, Issue 2, 2016, Pages 92-75]
  • Keimasi, Masoud Clustering Customers Loyalty in the Mellat Bank Customers' Club, Based on Demographic Information Using Data Mining Method [Volume 6, Issue 1, 2016, Pages 39-58]
  • Khajavi, Maryam Factors Affecting Consumers' Behavior in the face of Advertising Mail [Volume 6, Issue 0, 2016, Pages 91-112]
  • Khazaei, Saeed Analysis of mega trends effective on future market of banking industry based on structural/cross impact analysis [Volume 6, Issue 3, 2017, Pages 57-86]
  • Kheyri, Bahram Factors Affecting Consumers' Behavior in the face of Advertising Mail [Volume 6, Issue 0, 2016, Pages 91-112]
  • Kheyri, Bahram Factors Affecting Consumers' Behavior in the face of Advertising Mail [Volume 6, Issue 0, 2016, Pages 91-112]
  • Kheyri, Bahram Mediator Role of Person-Organization Fit (Case Study: Major Buyers of Medicines in Tabriz) [Volume 6, Issue 0, 2016, Pages 145-156]
  • Kheyri, Bahram Mediator Role of Person-Organization Fit (Case Study: Major Buyers of Medicines in Tabriz) [Volume 6, Issue 0, 2016, Pages 145-156]
  • Khodadad Hossaini, Sayed Hamid The Impact of Visual Aspects of Outdoor Advertising on Consumer Brand Awareness, Brand Preference and Brand Loyalty (Case Study: Palladium Mall) [Volume 6, Issue 4, 2017, Pages 1-24]
  • Kordnaeij, Asadolah The Impact of Visual Aspects of Outdoor Advertising on Consumer Brand Awareness, Brand Preference and Brand Loyalty (Case Study: Palladium Mall) [Volume 6, Issue 4, 2017, Pages 1-24]

M

  • Mahmoodi, Edris the effect of Cognitiv and emotional factors on the loyalty tourist of the destinationtourist [Volume 6, Issue 2, 2016, Pages 54-37]
  • Mansouri, Taha The Comparative Study of Data Mining Clustering Algorithms to Measure Customer Value in Customer Relationship Management in the Insurance Industry [Volume 6, Issue 1, 2016, Pages 1-22]
  • Masoudi-rad, Mona Survey the forming circumstance of competitive intelligence based on knowledge dynamic capabilities (Case Study: Small- and Medium-Sized Enterprises of LORESTAN) [Volume 6, Issue 3, 2017, Pages 147-160]
  • Mazinani, AmirHossein Designing and determinating mechanisms model, impacts ande output of internal branding (Case Study: Sadid industrial group) [Volume 6, Issue 2, 2016, Pages 152-133]
  • Mesbahi, Maryam The Effect of Green Perceived Quality and Green Perceived Risk on Green Trust According to the Role of Green Satisfaction [Volume 6, Issue 0, 2016, Pages 113-126]
  • Mirabi, Vahid Reza Designing a Model of factors influencing the behavior of young students Iranian clothing [Volume 6, Issue 4, 2017, Pages 159-176]
  • Mobaraki, Mohammad-Hassan Conceptual model of Entrepreneurial marketing mix in creative art based businesses [Volume 6, Issue 3, 2017, Pages 37-52]
  • Moeini, Hossein Providing a Model of Compulsive Buying among Women Using Grounded Theory [Volume 6, Issue 1, 2016, Pages 121-142]
  • Mohammadian, Mahmood An investigation of the Impact of Promotion Strategy on the relationship between Communication Tools and Consumer Based Brand Equity (CBBE) in Iran Food Industry [Volume 6, Issue 0, 2016, Pages 1-18]
  • Mohammadian, Mahmood An investigation of the Impact of Promotion Strategy on the relationship between Communication Tools and Consumer Based Brand Equity (CBBE) in Iran Food Industry [Volume 6, Issue 0, 2016, Pages 1-18]
  • Mohammadian Mahmoudjigh, Nasim Brand Positioning of Five-Star Hotels for Travel Agents [Volume 6, Issue 2, 2016, Pages 222-203]
  • Mohammadi far, Yousef Conceptualization of the City Branding Model in Iran [Volume 6, Issue 4, 2017, Pages 37-52]
  • Mohammad shafiee, majid The Impact of Corporate Social Responsibility on Social Performance and Customer Reactions in the Foods Industry [Volume 6, Issue 1, 2016, Pages 161-178]
  • Mohazabi, Mahdi Studying the Effect of Self-Construal on Consumers Complaining Behaviour [Volume 6, Issue 0, 2016, Pages 157-176]
  • Moshabaki, Asghar Factors affecting the hedonic values purchases through Instagram [Volume 6, Issue 2, 2016, Pages 18-1]
  • Moshabbaki Esfahani, Asghar Examining a structural model of consumer animosity impact on boycotting pilgrimage and recreation trips to Saudi Arabia and the United Arab Emirates in Tehran [Volume 6, Issue 4, 2017, Pages 53-66]
  • Mowlaie, Soran The Assessment of the Effect of Intergrated Marketing Communication on Brand Equity; with the Role of Corporate Image and Brand Performance [Volume 6, Issue 0, 2016, Pages 33-54]
  • Mpradi, Mohsen Factors Affecting Consumers' Behavior in the face of Advertising Mail [Volume 6, Issue 0, 2016, Pages 91-112]

N

  • Naami, Abdolah Factors affecting the hedonic values purchases through Instagram [Volume 6, Issue 2, 2016, Pages 18-1]
  • Nabizadeh Mamani, Elnaz Designing and determinating mechanisms model, impacts ande output of internal branding (Case Study: Sadid industrial group) [Volume 6, Issue 2, 2016, Pages 152-133]
  • Nasehi far, Vahid An investigation of the Impact of Promotion Strategy on the relationship between Communication Tools and Consumer Based Brand Equity (CBBE) in Iran Food Industry [Volume 6, Issue 0, 2016, Pages 1-18]
  • Nasehi far, Vahid An investigation of the Impact of Promotion Strategy on the relationship between Communication Tools and Consumer Based Brand Equity (CBBE) in Iran Food Industry [Volume 6, Issue 0, 2016, Pages 1-18]
  • Navidi nekou, Reza Selection of an Optimal Benchmarking Pattern in consideration of the Performance of Marketing Research Projects (Case Study: IRC Group) [Volume 6, Issue 0, 2016, Pages 19-32]
  • Neghabi, Azam The Effect of the National Identity of Consumers on Foreign Product Purchase [Volume 6, Issue 2, 2016, Pages 132-115]
  • Nejat, Soheil Life insurance market segmentation by customers lifestyle by using the pattern of (AIO) [Volume 6, Issue 2, 2016, Pages 74-55]
  • Norouzi, Hossein Studying the Effect of Self-Construal on Consumers Complaining Behaviour [Volume 6, Issue 0, 2016, Pages 157-176]
  • Norouzi, Hossein Studying the Effect of Self-Construal on Consumers Complaining Behaviour [Volume 6, Issue 0, 2016, Pages 157-176]
  • Nourizad, Sajjad Selection of an Optimal Benchmarking Pattern in consideration of the Performance of Marketing Research Projects (Case Study: IRC Group) [Volume 6, Issue 0, 2016, Pages 19-32]

O

  • Omidipasand, Reza An Investigation of the Effect of Brand Story Role on Perceived Brand Image Using Conversation Analysis (Case Study: Apple Products) [Volume 6, Issue 0, 2016, Pages 197-212]

P

  • Porsalimi, Mojtaba An Investigation of the Impact of Selling Orientation and Salesperson Expertise on Salesperson Performance According to the Mediator Role of Customer Trust (Case Study: Selling Agencies of Imported Vehicles in Mashhad) [Volume 6, Issue 0, 2016, Pages 55-74]
  • Poursalimi, Mojtaba Survey The Effect of Service Innovation on Behavioural Intention of Customers with Mediating role of Experiential Marketing Case of: Five-Star Hotels in Mashhad City [Volume 6, Issue 2, 2016, Pages 36-19]

R

  • Rah, Hamid The Effect of Green Perceived Quality and Green Perceived Risk on Green Trust According to the Role of Green Satisfaction [Volume 6, Issue 0, 2016, Pages 113-126]
  • Rahimi, Farajollah the effect of Cognitiv and emotional factors on the loyalty tourist of the destinationtourist [Volume 6, Issue 2, 2016, Pages 54-37]
  • Rahimnia, Fariborz Investigating the mediating role of job satisfaction in the effects of internal brand management and career anchors on intention to stay [Volume 6, Issue 4, 2017, Pages 67-88]
  • Rahim nia, Fariborz Survey The Effect of Service Innovation on Behavioural Intention of Customers with Mediating role of Experiential Marketing Case of: Five-Star Hotels in Mashhad City [Volume 6, Issue 2, 2016, Pages 36-19]
  • Rajabi, Azadeh Measuring the Effect of Consumer Perception of Product Packaging Usability on Impulse Buying Decision Considering the Low Level of Consumer Mental Involvement as the Mediating Variable [Volume 6, Issue 1, 2016, Pages 59-78]
  • Rashid Ardeh, Habibollah Analysis of mega trends effective on future market of banking industry based on structural/cross impact analysis [Volume 6, Issue 3, 2017, Pages 57-86]
  • Rezaie Dolatabadi, Hossein The Impact of Corporate Social Responsibility on Social Performance and Customer Reactions in the Foods Industry [Volume 6, Issue 1, 2016, Pages 161-178]
  • Rezvani, Mehran Conceptual model of Entrepreneurial marketing mix in creative art based businesses [Volume 6, Issue 3, 2017, Pages 37-52]
  • Roosta, Ahmad Identification and Explanation of the Nature of Brand Sales Strategy in FMCGs based on Grounded Theory [Volume 6, Issue 3, 2017, Pages 1-18]
  • Rousta, Ahmad Conceptualization of the City Branding Model in Iran [Volume 6, Issue 4, 2017, Pages 37-52]

S

  • Saeedabadi, Mohammadreza DESIGNING A DEVELOPED MODEL FOR EFFECTIVNESS OF E-CULTURE FACTOR IN MARKET REGULATION AND PRICING GOODS AND SERVICES [Volume 6, Issue 3, 2017, Pages 53-66]
  • Saeedniya, Hamidreza An Investigation of the Impact of Marketing Mix Elements on Consumer Behaviour through the Role of Brand Equity [Volume 6, Issue 0, 2016, Pages 75-90]
  • Saeedniya, Hamidreza An Investigation of the Impact of Marketing Mix Elements on Consumer Behaviour through the Role of Brand Equity [Volume 6, Issue 0, 2016, Pages 75-90]
  • Safarzadeh, Hossein Designing a Model of factors influencing the behavior of young students Iranian clothing [Volume 6, Issue 4, 2017, Pages 159-176]
  • Sanayei, Ali DESIGNING A DEVELOPED MODEL FOR EFFECTIVNESS OF E-CULTURE FACTOR IN MARKET REGULATION AND PRICING GOODS AND SERVICES [Volume 6, Issue 3, 2017, Pages 53-66]
  • Sepahvand, Reza Survey the forming circumstance of competitive intelligence based on knowledge dynamic capabilities (Case Study: Small- and Medium-Sized Enterprises of LORESTAN) [Volume 6, Issue 3, 2017, Pages 147-160]
  • Shafiee, Reza e-retail branding by grounded theory [Volume 6, Issue 2, 2016, Pages 188-167]
  • Shahidi, Amene Calculating Cost Efficiency of Banking Sector in Iran and Evaluating the Impact of Banks’ Marketing Performance on Cost Efficiency [Volume 6, Issue 1, 2016, Pages 143-160]
  • Sharifi, Saeid Identifying and Prioritizing the Factors Influencing on Foreign Brands Consumption in the Fashion Dress Industry (Case Study: Isfahan City) [Volume 6, Issue 1, 2016, Pages 95-120]
  • Sheikh Esmaeili, Saman The Assessment of the Effect of Intergrated Marketing Communication on Brand Equity; with the Role of Corporate Image and Brand Performance [Volume 6, Issue 0, 2016, Pages 33-54]
  • Sheykh esmaeili, Saman Mediator Role of Person-Organization Fit (Case Study: Major Buyers of Medicines in Tabriz) [Volume 6, Issue 0, 2016, Pages 145-156]
  • Shirkhodaie, Maisam Life insurance market segmentation by customers lifestyle by using the pattern of (AIO) [Volume 6, Issue 2, 2016, Pages 74-55]
  • Siasi, Parisa Considering the effect of Human Personality on Brand Personality [Volume 6, Issue 2, 2016, Pages 114-93]
  • Soltanee, Morteza Designing and determinating mechanisms model, impacts ande output of internal branding (Case Study: Sadid industrial group) [Volume 6, Issue 2, 2016, Pages 152-133]
  • Soltani, Morteza Investigating co-creation intention and its correlation with perceived value and positive Word-of-Mouth; considering the role of perceived time risk [Volume 6, Issue 3, 2017, Pages 127-146]
  • Soltani Horand, Amin Brand Positioning of Five-Star Hotels for Travel Agents [Volume 6, Issue 2, 2016, Pages 222-203]
  • Soltani nejad, Asma The Effect of Green Perceived Quality and Green Perceived Risk on Green Trust According to the Role of Green Satisfaction [Volume 6, Issue 0, 2016, Pages 113-126]
  • Soltani nejad, Nima The Effect of Green Perceived Quality and Green Perceived Risk on Green Trust According to the Role of Green Satisfaction [Volume 6, Issue 0, 2016, Pages 113-126]

T

  • Taghavifard, Mohammadtaghi An investigation of the Impact of Promotion Strategy on the relationship between Communication Tools and Consumer Based Brand Equity (CBBE) in Iran Food Industry [Volume 6, Issue 0, 2016, Pages 1-18]
  • Taghizdeh, Yasamin The Comparative Study of Data Mining Clustering Algorithms to Measure Customer Value in Customer Relationship Management in the Insurance Industry [Volume 6, Issue 1, 2016, Pages 1-22]
  • Tajnesaei, Hamidreza Athletes Branding: Identifying and Investigating Athletes Brand Image from the Fan’s Viewpoint (Case Study: Ali Daei Brand) [Volume 6, Issue 0, 2016, Pages 127-144]
  • Tajzadeh yamin, Abolfazl An Investigation of the Effect of Brand Story Role on Perceived Brand Image Using Conversation Analysis (Case Study: Apple Products) [Volume 6, Issue 0, 2016, Pages 197-212]
  • Taleban, Zahra Athletes Branding: Identifying and Investigating Athletes Brand Image from the Fan’s Viewpoint (Case Study: Ali Daei Brand) [Volume 6, Issue 0, 2016, Pages 127-144]
  • Talebpoor, Mahdi The fan behavior model in sport sponsorship [Volume 6, Issue 2, 2016, Pages 202-189]
  • Tariverdi, Yadollah The Effect of consumer’s mindset on copycatting strategies [Volume 6, Issue 3, 2017, Pages 161-174]
  • Teimourpoor, Babak Segmentation of the Customers of Iran Banking System in terms of Customer Expectations and Perceived Value of Banking Services Using Data Mining Techniques [Volume 6, Issue 1, 2016, Pages 201-220]
  • Toghraiee, Mohammad-Taghi Conceptual model of Entrepreneurial marketing mix in creative art based businesses [Volume 6, Issue 3, 2017, Pages 37-52]
  • Toopa Esfandiari, Fatemeh Studying the Effect of Self-Construal on Consumers Complaining Behaviour [Volume 6, Issue 0, 2016, Pages 157-176]
  • Torkestani, Mohamad Saleh The Comparative Study of Data Mining Clustering Algorithms to Measure Customer Value in Customer Relationship Management in the Insurance Industry [Volume 6, Issue 1, 2016, Pages 1-22]

V

  • Vahdati, Hojjat The Effect of consumer’s mindset on copycatting strategies [Volume 6, Issue 3, 2017, Pages 161-174]

Y

  • Yadollahi Farsi, Jahangir Conceptual model of Entrepreneurial marketing mix in creative art based businesses [Volume 6, Issue 3, 2017, Pages 37-52]
  • Yavari, Kazem Calculating Cost Efficiency of Banking Sector in Iran and Evaluating the Impact of Banks’ Marketing Performance on Cost Efficiency [Volume 6, Issue 1, 2016, Pages 143-160]
  • Yazdani, Hamid Reza The Effect of Top Management Support on Green Marketing Strategy and Environmental Performance in the Industrial Sector of Iran [Volume 6, Issue 1, 2016, Pages 23-38]
  • Yazdani, Nasser The Effect of the National Identity of Consumers on Foreign Product Purchase [Volume 6, Issue 2, 2016, Pages 132-115]

Z

  • Zarei, Azim Identifying the role of extrovert marketing capability on new product development performance: The modifying role of structure based customer [Volume 6, Issue 3, 2017, Pages 109-126]