Author Index

A

  • Abbasi Bakhtiyari, Reza Studying and Investigating the Rate of Clients Satisfaction Measurement during 1384-1390 Using CMS Model Case Study: Association of Physical Education of Isfahan [Volume 3, Issue 1, 2013, Pages 161-182]
  • Abdavi, Mohammad The Theory of Antecedents and Consequences of Consumers’ Brand Identification [Volume 3, Issue 2, 2013, Pages 207-222]
  • Afshar, Zahra E-recruitment in Iran [Volume 3, Special Issue, 2013, Pages 31-38]
  • Afshar, Zahra E-recruitment in Iran [Volume 3, Special Issue, 2013, Pages 31-38]
  • Ahmadali, Rezai Ranking of Financial and Electronic Debts Using Analytic Hierarchy Process (AHP) [Volume 3, Special Issue, 2013, Pages 21-30]
  • AKHLAQI, SAYED YAHYA Presenting and Describing the System Model for Evaluating International Market Attractiveness Using for Afghan Exporters [Volume 3, Issue 1, 2013, Pages 97-118]
  • Aligholi, Mansoreh Evaluating the effect of marketing performance on financial performance of Parsian bank [Volume 3, Issue 3, 2014, Pages 107-118]
  • Allahyari, Ahmad A study of the effect of software products’ marketing mix on satisfaction and behavioral intention of costumers [Volume 3, Issue 4, 2014, Pages 93-108]
  • Aminilari, Mansoor A New Trust Model for B2C E-Commerce Based on 3D User Interfaces [Volume 3, Special Issue, 2013, Pages 69-80]
  • Amirshahi, Mirahmad Investigation of Green Marketing Tools' Effect on Consumers' Behavior among Members of Social Networks in Iran [Volume 3, Issue 4, 2014, Pages 41-58]
  • Ansari, Manoochehr Identifying and Prioritizing the Export Barriers and Proposing Initiatives to Developing Small to Medium Enterprises (SMEs) Export Case Study: Feed Industry in West Azerbaijan [Volume 3, Issue 1, 2013, Pages 139-160]
  • Aseman Doreh, Yaser Antecedents and Outcomes of Search Engines Loyalty: Designing a model of Iranian Users Loyalty [Volume 3, Issue 2, 2013, Pages 25-46]
  • Askari, Soheil Evaluating the effect of marketing performance on financial performance of Parsian bank [Volume 3, Issue 3, 2014, Pages 107-118]
  • Aulipour, Elahe Investigation of Green Marketing Tools' Effect on Consumers' Behavior among Members of Social Networks in Iran [Volume 3, Issue 4, 2014, Pages 41-58]
  • Azizi, shahriar Mediator, Moderator and Intervening Variables in Marketing Researchs: Conceptualization, Differences and Statistical Procedures and Tests [Volume 3, Issue 2, 2013, Pages 157-176]
  • Azizi, Shahriar Investigating And Comparing “Consumer Decision Making Styles” Among Working and Non-Working Females [Volume 3, Issue 2, 2013, Pages 1-24]

B

  • Bahrainizadeh, manigeh A Model to Explain Customer Loyalty Based on Customer Equity and Customer Satisfaction: A study in mobile services industry in Bushehr [Volume 3, Issue 3, 2014, Pages 21-38]
  • Barezani, Helya Pathology of Iran tourism Brand [Volume 3, Issue 1, 2013, Pages 63-80]

D

  • Dalali Isfahani, Rahim Ranking of Financial and Electronic Debts Using Analytic Hierarchy Process (AHP) [Volume 3, Special Issue, 2013, Pages 21-30]
  • Dehghani Samani, Nastaran The the presentation of the model and primary index for identification and measuring the effective factors on customer satisfaction and loyalty in the automobile industry [Volume 3, Issue 4, 2014, Pages 155-168]
  • Doaei, Habibollah Barriers and Crucial factors affecting Iranian consumer mind during online shopping [Volume 3, Special Issue, 2013, Pages 59-68]

E

  • Ebrahimi, MohammadReza Identifying and Prioritizing the Export Barriers and Proposing Initiatives to Developing Small to Medium Enterprises (SMEs) Export Case Study: Feed Industry in West Azerbaijan [Volume 3, Issue 1, 2013, Pages 139-160]
  • Ekhlassi, Amir Offering a model for measuring service brand equity in the field of services : Testing and implementation in a virtual university. [Volume 3, Issue 2, 2013, Pages 191-206]
  • Esfidani, Mohammad Rahim Identifying & Classification of Criteria in Choosing a Bank By Customers: Case Study at Bank Mellat [Volume 3, Issue 2, 2013, Pages 135-156]
  • Esmaeili, Leila Toward the Design of Rural Intelligent Public Transportation System Rural Public Transportation of Iran [Volume 3, Special Issue, 2013, Pages 51-58]

F

  • Fathi, Saeed SMS Advertising and Consumer Privacy: Analysis of Factors Affecting Consumer Willingness to send and Receive Information in Permission and Data based SMS advertising [Volume 3, Special Issue, 2013, Pages 101-124]
  • Fayyazi, Marjan E-recruitment in Iran [Volume 3, Special Issue, 2013, Pages 31-38]
  • Fayyazi, Marjan E-recruitment in Iran [Volume 3, Special Issue, 2013, Pages 31-38]

G

  • Gharache, Manijeh Investigating And Comparing “Consumer Decision Making Styles” Among Working and Non-Working Females [Volume 3, Issue 2, 2013, Pages 1-24]
  • Ghazifard, Amir Mehdi Radio Frequency Identification (RFID): A Technology for Enhancing Computerized Maintenance System (CMMS) [Volume 3, Special Issue, 2013, Pages 13-20]
  • Ghazizadeh, Mostafa Identify the relationship between CSR and customer loyalty(Case Study: Bank Mellat) [Volume 3, Issue 3, 2014, Pages 75-94]
  • Ghodselahi, Ahmad The Impact of Consumer Currency Perception on Price Sensitivity [Volume 3, Issue 1, 2013, Pages 119-138]
  • Gholamshahi, Touraj Antecedents and Outcomes of Search Engines Loyalty: Designing a model of Iranian Users Loyalty [Volume 3, Issue 2, 2013, Pages 25-46]
  • Ghorbani, Mohsen Comprehensive Framework for Strategic Formulation in Isfahan Power Plant by Marketing Approach [Volume 3, Issue 3, 2014, Pages 119-134]
  • Giahchin, Mehdi Offering a model for measuring service brand equity in the field of services : Testing and implementation in a virtual university. [Volume 3, Issue 2, 2013, Pages 191-206]

H

  • Hadadian, Alireza Antecedents and Outcomes of Search Engines Loyalty: Designing a model of Iranian Users Loyalty [Volume 3, Issue 2, 2013, Pages 25-46]
  • Haghighi, Mohammad Ali Identifying & Classification of Criteria in Choosing a Bank By Customers: Case Study at Bank Mellat [Volume 3, Issue 2, 2013, Pages 135-156]
  • Hakiminya, Behzad An investigation of the factors affecting customer satisfaction with electronic banking in Isfahan [Volume 3, Special Issue, 2013, Pages 139-150]
  • Hamedi, Proshat Customer clustering for appointing rebating strategies, case study: Kadbano Co. [Volume 3, Issue 3, 2014, Pages 135-150]
  • Hashemi, Seyyed Alireza Toward the Design of Rural Intelligent Public Transportation System Rural Public Transportation of Iran [Volume 3, Special Issue, 2013, Pages 51-58]
  • Hassanian-esfahani, Roya A New Trust Model for B2C E-Commerce Based on 3D User Interfaces [Volume 3, Special Issue, 2013, Pages 69-80]
  • Hassani Nezhad, Majid The Theory of Antecedents and Consequences of Consumers’ Brand Identification [Volume 3, Issue 2, 2013, Pages 207-222]
  • Hekmatpanah, Masood Studying Effective Managerial-Organizational Factors on Sales of Modern Banking Services (Case study: selected branches of Mehr Bank in Isfahan province) [Volume 3, Issue 4, 2014, Pages 127-138]
  • Hooshmand, Mohsen Studying Consumers Conformity in Virtual Networks between the Students of Shahid Chamran University of Ahwaz [Volume 3, Issue 1, 2013, Pages 49-62]
  • Hosseini, Seyed Yaghoub Presenting a Model to Explain Employee Based Brand Equity in Commercial Insurance Companies of Yazd Province [Volume 3, Issue 1, 2013, Pages 1-16]
  • Hosseini, Yaghoub A study of the effective factors on users’ loyalty towards email services: Investigating e-quality, e-satisfaction, and e-trust [Volume 3, Issue 4, 2014, Pages 77-92]

J

  • Jafarizadeh, Furooz Studying Consumers Conformity in Virtual Networks between the Students of Shahid Chamran University of Ahwaz [Volume 3, Issue 1, 2013, Pages 49-62]
  • Jamshidi, Homeyra Keywords personalfactors,InternalFactors,Externalfactors,stimulus marketing(Mixed Marketing),berand, quality [Volume 3, Issue 2, 2013, Pages 223-238]
  • Janatian, Sima Predicting E-banking Tendency from Personality & Demographic Characteristics [Volume 3, Special Issue, 2013, Pages 39-50]

K

  • Kafafshan, Mojtaba Antecedents and Outcomes of Search Engines Loyalty: Designing a model of Iranian Users Loyalty [Volume 3, Issue 2, 2013, Pages 25-46]
  • Khadivar, Ameneh Customer clustering for appointing rebating strategies, case study: Kadbano Co. [Volume 3, Issue 3, 2014, Pages 135-150]
  • Khanbabaei, Mohammad Model of Appling Data Mining Techniques in identification, segmentation and Analysis of Customers Behaviour of Electronic Banking Services [Volume 3, Issue 2, 2013, Pages 177-190]
  • Khosravilaghab, Zohre A study of the effective factors on users’ loyalty towards email services: Investigating e-quality, e-satisfaction, and e-trust [Volume 3, Issue 4, 2014, Pages 77-92]

M

  • Madhoushi, Mehrdad Examining Viral Ad’s Attributes and the Cause of its Spread on the Internet [Volume 3, Issue 1, 2013, Pages 37-48]
  • Mahboobe Sadeghzadeh tabrizi, Mahboobe An investigation of the factors affecting customer satisfaction with electronic banking in Isfahan [Volume 3, Special Issue, 2013, Pages 139-150]
  • Mahmodi, Edris Studying Consumers Conformity in Virtual Networks between the Students of Shahid Chamran University of Ahwaz [Volume 3, Issue 1, 2013, Pages 49-62]
  • Malek pour, Maryam Proposing a Model to Enhance Status of Halal Food in the Global Markets [Volume 3, Issue 3, 2014, Pages 151-166]
  • Miremadi, Alireza A New Trust Model for B2C E-Commerce Based on 3D User Interfaces [Volume 3, Special Issue, 2013, Pages 69-80]
  • Mirhashemi, Elham Sadat Investigating And Comparing “Consumer Decision Making Styles” Among Working and Non-Working Females [Volume 3, Issue 2, 2013, Pages 1-24]
  • Mirkazemi, Mohammad Identifying and Prioritizing the Export Barriers and Proposing Initiatives to Developing Small to Medium Enterprises (SMEs) Export Case Study: Feed Industry in West Azerbaijan [Volume 3, Issue 1, 2013, Pages 139-160]
  • Mohammadi, Hamzeh Identifying & Classification of Criteria in Choosing a Bank By Customers: Case Study at Bank Mellat [Volume 3, Issue 2, 2013, Pages 135-156]
  • Mohammad shafiee, Majid E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
  • Momeni, Mansor Segmentation of Shopping Centers Visitors based on their Activities through Factor Analysis and Cluster Analysis [Volume 3, Issue 1, 2013, Pages 81-96]
  • Mosleh, Abdolmajid A study of the effect of software products’ marketing mix on satisfaction and behavioral intention of costumers [Volume 3, Issue 4, 2014, Pages 93-108]
  • Mousavi, Seyed Abbas Presenting a Model to Explain Employee Based Brand Equity in Commercial Insurance Companies of Yazd Province [Volume 3, Issue 1, 2013, Pages 1-16]

N

  • Naghavi, Simin A Comparative Study of Multi-Attribute Continuous Double Auction Mechanisms [Volume 3, Special Issue, 2013, Pages 125-138]
  • Nagheli, Shekofeh The effect of exchange rate on marketing margin [Volume 3, Issue 4, 2014, Pages 169-180]
  • Nassiri Mofakham, Faria A Comparative Study of Multi-Attribute Continuous Double Auction Mechanisms [Volume 3, Special Issue, 2013, Pages 125-138]
  • Nazari, Mohsen The Impact of Consumer Currency Perception on Price Sensitivity [Volume 3, Issue 1, 2013, Pages 119-138]
  • Nejat bakhsh, Ali Proposing a Model to Enhance Status of Halal Food in the Global Markets [Volume 3, Issue 3, 2014, Pages 151-166]
  • Nikzad, Fateme Analytical comparison of Technology Acceptance Model and theory of reasoned action about mobile advertising acceptance [Volume 3, Issue 4, 2014, Pages 181-196]
  • Nilipor tababaei, Akbar Comprehensive Framework for Strategic Formulation in Isfahan Power Plant by Marketing Approach [Volume 3, Issue 3, 2014, Pages 119-134]

P

  • Parsafard, Mohammad Reza Identifying & Classification of Criteria in Choosing a Bank By Customers: Case Study at Bank Mellat [Volume 3, Issue 2, 2013, Pages 135-156]

R

  • Rahmany Youshanlouei, Hossein Identifying and Prioritizing the Export Barriers and Proposing Initiatives to Developing Small to Medium Enterprises (SMEs) Export Case Study: Feed Industry in West Azerbaijan [Volume 3, Issue 1, 2013, Pages 139-160]
  • Ramezani, Ayoub Examining Viral Ad’s Attributes and the Cause of its Spread on the Internet [Volume 3, Issue 1, 2013, Pages 37-48]
  • Ranjbarian, Bahram Studying Consumers Conformity in Virtual Networks between the Students of Shahid Chamran University of Ahwaz [Volume 3, Issue 1, 2013, Pages 49-62]
  • Rashidaei, Akram sadat An investigation of most important internal and external organizational factors effect on new product performance in food industries [Volume 3, Issue 3, 2014, Pages 39-58]
  • Rastegari, Sayedmahdi Protection of consumer rights in Cyberspace [Volume 3, Special Issue, 2013, Pages 81-100]
  • Razmi, Zahra Customer clustering for appointing rebating strategies, case study: Kadbano Co. [Volume 3, Issue 3, 2014, Pages 135-150]
  • Rezaei, AhmadAli The effect of exchange rate on marketing margin [Volume 3, Issue 4, 2014, Pages 169-180]
  • Rezaei, Saeed Examining Viral Ad’s Attributes and the Cause of its Spread on the Internet [Volume 3, Issue 1, 2013, Pages 37-48]
  • Rezaei Dolatabadi, Hossein E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
  • Rezaei Soufi, Morteza Studying and Investigating the Rate of Clients Satisfaction Measurement during 1384-1390 Using CMS Model Case Study: Association of Physical Education of Isfahan [Volume 3, Issue 1, 2013, Pages 161-182]
  • Rezvani, Hamid raza An investigation of most important internal and external organizational factors effect on new product performance in food industries [Volume 3, Issue 3, 2014, Pages 39-58]
  • Rousta, Ahmad The Theory of Antecedents and Consequences of Consumers’ Brand Identification [Volume 3, Issue 2, 2013, Pages 207-222]

S

  • Saeeda Ardakani, Saeed Analytical comparison of Technology Acceptance Model and theory of reasoned action about mobile advertising acceptance [Volume 3, Issue 4, 2014, Pages 181-196]
  • Saeidizadeh, Mojtaba An investigation of the factors affecting customer satisfaction with electronic banking in Isfahan [Volume 3, Special Issue, 2013, Pages 139-150]
  • Salimian, Hamideh Analyzing Factors Influencing Virtual Bank Acceptance as New Generation of e-Banking [Volume 3, Issue 3, 2014, Pages 1-20]
  • Samavatyan, Hossein Predicting E-banking Tendency from Personality & Demographic Characteristics [Volume 3, Special Issue, 2013, Pages 39-50]
  • Sami, Mohsen Studying Effective Managerial-Organizational Factors on Sales of Modern Banking Services (Case study: selected branches of Mehr Bank in Isfahan province) [Volume 3, Issue 4, 2014, Pages 127-138]
  • Sanayei, Ali Analyzing Factors Influencing Virtual Bank Acceptance as New Generation of e-Banking [Volume 3, Issue 3, 2014, Pages 1-20]
  • Sanayei, Ali Analyzing Factors Influencing Virtual Bank Acceptance as New Generation of e-Banking [Volume 3, Issue 3, 2014, Pages 1-20]
  • Sanayei, Ali E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
  • Sanayei, Ali SMS Advertising and Consumer Privacy: Analysis of Factors Affecting Consumer Willingness to send and Receive Information in Permission and Data based SMS advertising [Volume 3, Special Issue, 2013, Pages 101-124]
  • Sardari, Ahmad Identify the relationship between CSR and customer loyalty(Case Study: Bank Mellat) [Volume 3, Issue 3, 2014, Pages 75-94]
  • Sarlati, Yasaman A Comparative Study of Multi-Attribute Continuous Double Auction Mechanisms [Volume 3, Special Issue, 2013, Pages 125-138]
  • Shahin, Arash Analyzing Factors Influencing Virtual Bank Acceptance as New Generation of e-Banking [Volume 3, Issue 3, 2014, Pages 1-20]
  • Shahin, Arash Analyzing Factors Influencing Virtual Bank Acceptance as New Generation of e-Banking [Volume 3, Issue 3, 2014, Pages 1-20]
  • Shahin, Arash E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
  • Shahin, Arash Radio Frequency Identification (RFID): A Technology for Enhancing Computerized Maintenance System (CMMS) [Volume 3, Special Issue, 2013, Pages 13-20]
  • Shahnazari, Ali Proposing a Model to Enhance Status of Halal Food in the Global Markets [Volume 3, Issue 3, 2014, Pages 151-166]
  • Shahrivary, Shahrzad The Impact of Consumer Currency Perception on Price Sensitivity [Volume 3, Issue 1, 2013, Pages 119-138]
  • Shirkhodaei, Maysam Examining Viral Ad’s Attributes and the Cause of its Spread on the Internet [Volume 3, Issue 1, 2013, Pages 37-48]
  • Shirkhodaei, Meisam Evaluating the effect of marketing performance on financial performance of Parsian bank [Volume 3, Issue 3, 2014, Pages 107-118]
  • Shirkhodaei, Meisam Evaluating the effect of marketing performance on financial performance of Parsian bank [Volume 3, Issue 3, 2014, Pages 107-118]
  • Siyavooshi, Maliheh SMS Advertising and Consumer Privacy: Analysis of Factors Affecting Consumer Willingness to send and Receive Information in Permission and Data based SMS advertising [Volume 3, Special Issue, 2013, Pages 101-124]
  • Solati Dehkordi, Sayedbita Protection of consumer rights in Cyberspace [Volume 3, Special Issue, 2013, Pages 81-100]
  • Soleimani, Maryam Proposing a Model to Enhance Status of Halal Food in the Global Markets [Volume 3, Issue 3, 2014, Pages 151-166]
  • Soleymani-damaneh, Reza Segmentation of Shopping Centers Visitors based on their Activities through Factor Analysis and Cluster Analysis [Volume 3, Issue 1, 2013, Pages 81-96]

T

  • TABARSA, GHOLAMALI Presenting and Describing the System Model for Evaluating International Market Attractiveness Using for Afghan Exporters [Volume 3, Issue 1, 2013, Pages 97-118]
  • Tabatabaei Nasab, Mohamad Analytical comparison of Technology Acceptance Model and theory of reasoned action about mobile advertising acceptance [Volume 3, Issue 4, 2014, Pages 181-196]
  • Tajmir Riahi, Somayeh Studying the Possibility of Conclusion of Time Proportional Contracts via Definite Contracts [Volume 3, Issue 1, 2013, Pages 17-36]
  • Tavasoli, Leila A Model to Explain Customer Loyalty Based on Customer Equity and Customer Satisfaction: A study in mobile services industry in Bushehr [Volume 3, Issue 3, 2014, Pages 21-38]
  • Teimouri, Hadi Studying Effective Managerial-Organizational Factors on Sales of Modern Banking Services (Case study: selected branches of Mehr Bank in Isfahan province) [Volume 3, Issue 4, 2014, Pages 127-138]
  • Torki, Leila The effect of exchange rate on marketing margin [Volume 3, Issue 4, 2014, Pages 169-180]
  • Torki, Leila Ranking of Financial and Electronic Debts Using Analytic Hierarchy Process (AHP) [Volume 3, Special Issue, 2013, Pages 21-30]

Y

  • Yadollahi, Shahrbanoo A study of the effective factors on users’ loyalty towards email services: Investigating e-quality, e-satisfaction, and e-trust [Volume 3, Issue 4, 2014, Pages 77-92]
  • Yahyapor-jalali, Nima Segmentation of Shopping Centers Visitors based on their Activities through Factor Analysis and Cluster Analysis [Volume 3, Issue 1, 2013, Pages 81-96]
  • Yazdani, Hamid Reza Investigation of Green Marketing Tools' Effect on Consumers' Behavior among Members of Social Networks in Iran [Volume 3, Issue 4, 2014, Pages 41-58]

Z

  • Zamani Moghadam, Afsaneh The the presentation of the model and primary index for identification and measuring the effective factors on customer satisfaction and loyalty in the automobile industry [Volume 3, Issue 4, 2014, Pages 155-168]
  • Zarqam Borujeni, Hamid Pathology of Iran tourism Brand [Volume 3, Issue 1, 2013, Pages 63-80]
  • Zeinolabedini, Seyedeh Fatemeh Model of Appling Data Mining Techniques in identification, segmentation and Analysis of Customers Behaviour of Electronic Banking Services [Volume 3, Issue 2, 2013, Pages 177-190]
  • Ziaei Bideh, Alireza Presenting a Model to Explain Employee Based Brand Equity in Commercial Insurance Companies of Yazd Province [Volume 3, Issue 1, 2013, Pages 1-16]
  • Ziviar, Farzad Studying and Investigating the Rate of Clients Satisfaction Measurement during 1384-1390 Using CMS Model Case Study: Association of Physical Education of Isfahan [Volume 3, Issue 1, 2013, Pages 161-182]