Author Index

A

  • Abdi, Abdollah Risk Analysis of New Product Development Using Bayesian Networks [Volume 2, Issue 1, 2012, Pages 185-202]
  • Alaei, Anna Selecting appropriate Internet advertising type in air transport services, Using a practical mode, Case Study: Iran Air Airlines (Homa) [Volume 2, Issue 3, 2012, Pages 69-86]
  • Alizadeh Zoeram, Ali Utilization of Fuzzy Delphi Analytical Hierarchy Process (FDAHP) and Hierarchical Cluster Analysis (HCA) in RFM Model for Measurement the Customer, Life Time Value: The Case of Toos Shargh Company [Volume 2, Issue 3, 2012, Pages 51-68]
  • Allahi Roodposhti, Sajad A Model for Locating Branches of Ghavamin Bank [Volume 2, Issue 1, 2012, Pages 129-148]
  • Allahyari Bouzanjani, Ahmad Investigating the Effect of Green Marketing Mix on Consumers Green Purchase Decision (Study in Consumers of Shiraz Pegah Dairy Product Company) [Volume 2, Issue 2, 2012, Pages 165-180]
  • Amiri, Mojtaba Determining The Personality Of Selected Brands Through The Archetypes And Explaining The Way Of Perception Of Their Consumers [Volume 2, Issue 4, 2013, Pages 1-21]
  • Ansari, Manouchehr impact of interval marketing on market- oriented considering mediatory variables of organizational commitment and organizational citizenship behavior: case of Mellat bank of Tehran. [Volume 2, Issue 1, 2012, Pages 25-46]
  • Arian, Abolfazl Effects of marketing tactics relationship on customer loyalty from the perspective of Irancell customers [Volume 2, Issue 4, 2013, Pages 44-62]
  • Asgaryeh Ahari, Hamed Effects of marketing tactics relationship on customer loyalty from the perspective of Irancell customers [Volume 2, Issue 4, 2013, Pages 44-62]
  • Azar, Adel Desisgning customer agility model based on dynamic capabilities: Effect of IT Competence, Entrepreneurial Alertness And Market Acuity [Volume 2, Issue 1, 2012, Pages 1-24]
  • Azizi, Shahriar Identifying Content and Structural Dimensions of Iranian Banks Advertising Slogans [Volume 2, Issue 2, 2012, Pages 21-36]
  • Azizi, Shahriar Surveying the relationship between brand equity and brand-customer personality congruency [Volume 2, Issue 4, 2013, Pages 63-81]

B

  • Bahkshizadeh, Alireza Investigating Brand Social Identity Perspective and Its Influence on Brand Loyalty Development The Case of Kaleh Dairy Company [Volume 2, Issue 2, 2012, Pages 87-106]
  • Bahrainizadeh, Manijeh Studying the Influence of Market Orientation on Job Attitude The Case of Commercial Banks in Bushehr [Volume 2, Issue 1, 2012, Pages 149-166]
  • Bahrainizadeh, Manijeh Investigating the effect of consumerâs risk aversion and product involvement on their brand loyalty and word of mouth behavior: the mediating role of brand attachment and brand trust [Volume 2, Issue 4, 2013, Pages 105-121]
  • Balouei, Hadi Classifying WebQual Variables Based on Kano Model for Evaluating Customer Satisfaction of Internet Banking Service Quality [Volume 2, Issue 2, 2012, Pages 123-142]
  • Bayrami Latran, Elyas Formulation and categorizing Iran Behnoosh Co. strategies: a Fuzzy approach [Volume 2, Issue 3, 2012, Pages 135-154]
  • Bozorgi, Saber Analyzing factors Affecting Consumers’ Attitude & Intention to Purchase Counterfeit products of luxury Brands In clothing Industry [Volume 2, Issue 3, 2012, Pages 1-34]

D

  • Darikndeh, Ali Effects of marketing tactics relationship on customer loyalty from the perspective of Irancell customers [Volume 2, Issue 4, 2013, Pages 44-62]
  • Dini, Amin Identifying Content and Structural Dimensions of Iranian Banks Advertising Slogans [Volume 2, Issue 2, 2012, Pages 21-36]
  • Divandari, Ali Devising a Branding Model for Multi-Purpose Mega Projects Localization for Iran: Implementing and Testing in a Multi-Purpose Project [Volume 2, Issue 2, 2012, Pages 1-20]

E

  • Ebrahimi, Abdolhamid Analyzing factors Affecting Consumers’ Attitude & Intention to Purchase Counterfeit products of luxury Brands In clothing Industry [Volume 2, Issue 3, 2012, Pages 1-34]
  • Ekhlassi, Amir Devising a Branding Model for Multi-Purpose Mega Projects Localization for Iran: Implementing and Testing in a Multi-Purpose Project [Volume 2, Issue 2, 2012, Pages 1-20]
  • Elahigol, Akram impact of interval marketing on market- oriented considering mediatory variables of organizational commitment and organizational citizenship behavior: case of Mellat bank of Tehran. [Volume 2, Issue 1, 2012, Pages 25-46]
  • Esfidani, Mohammad Rahim Study the effect of the organizational factors on the acceptance using combined heat and power Generation plants (small-scale generation) by organizational Consumers [Volume 2, Issue 2, 2012, Pages 37-50]
  • Esmailpour, Majid Studying the Influence of Market Orientation on Job Attitude The Case of Commercial Banks in Bushehr [Volume 2, Issue 1, 2012, Pages 149-166]

F

  • Farhikhteh, Fatemeh Identifying Content and Structural Dimensions of Iranian Banks Advertising Slogans [Volume 2, Issue 2, 2012, Pages 21-36]
  • Fatemi, Zahra Studying the Mediator Role of Customer Based Brand Equity in Successful Customer Relationship and Brand Image of Five Star Hotels in Mashhad [Volume 2, Issue 1, 2012, Pages 73-92]
  • Feizpour, Mohammad ali Effect of information technology on value chain of Iranian Exemplary Exporter Manufacturer Companies [Volume 2, Issue 4, 2013, Pages 22-43]

G

  • Golmohammadi, Alireza Identifying and prioritizing factors that influence reapeted patronage of Etka chain-stores customers: a neural network approach [Volume 2, Issue 4, 2013, Pages 122-150]

H

  • Haghighi, Mohammad Effects of marketing tactics relationship on customer loyalty from the perspective of Irancell customers [Volume 2, Issue 4, 2013, Pages 44-62]
  • Hamidizadeh, Mohammad Reza The examination of relationship personality dimensions & Brand equity and moderating role of Ethical Attributes [Volume 2, Issue 3, 2012, Pages 35-50]
  • Hassangholipour, Tahmoures impact of interval marketing on market- oriented considering mediatory variables of organizational commitment and organizational citizenship behavior: case of Mellat bank of Tehran. [Volume 2, Issue 1, 2012, Pages 25-46]
  • HassaniNejhad, Majid Identifying Content and Structural Dimensions of Iranian Banks Advertising Slogans [Volume 2, Issue 2, 2012, Pages 21-36]
  • Hassongholipour, Tahmoures Determining The Personality Of Selected Brands Through The Archetypes And Explaining The Way Of Perception Of Their Consumers [Volume 2, Issue 4, 2013, Pages 1-21]
  • Heydari, Ali Study the effect of the organizational factors on the acceptance using combined heat and power Generation plants (small-scale generation) by organizational Consumers [Volume 2, Issue 2, 2012, Pages 37-50]
  • Hossainee, Hassan Effects of marketing tactics relationship on customer loyalty from the perspective of Irancell customers [Volume 2, Issue 4, 2013, Pages 44-62]
  • Hossainee, Mahmoud Surveying the effect of market orientation and innovation on performance of food companies of Iran Stock Exchange [Volume 2, Issue 3, 2012, Pages 107-120]
  • Hossainee, Yaghoub Analyzing the Influence of Internal Marketing on Organizational Performance in Travel Agencies of Tehran Using Structural Equation Modeling [Volume 2, Issue 1, 2012, Pages 111-128]

I

  • Iranzadeh, Soleyman The effects of marketing mix elements on Brand equity [Volume 2, Issue 3, 2012, Pages 155-172]

J

  • Jafarzadeh, Mehdi Analyzing factors Affecting Consumers’ Attitude & Intention to Purchase Counterfeit products of luxury Brands In clothing Industry [Volume 2, Issue 3, 2012, Pages 1-34]
  • Jafarzadeh kenari, Mehdi Investigating Brand Social Identity Perspective and Its Influence on Brand Loyalty Development The Case of Kaleh Dairy Company [Volume 2, Issue 2, 2012, Pages 87-106]
  • Jahandideh, Behrouz Identifying and prioritizing factors that influence reapeted patronage of Etka chain-stores customers: a neural network approach [Volume 2, Issue 4, 2013, Pages 122-150]
  • Jamali, Shahram Surveying the relationship between brand equity and brand-customer personality congruency [Volume 2, Issue 4, 2013, Pages 63-81]

K

  • Kafashpour, Azar Utilization of Fuzzy Delphi Analytical Hierarchy Process (FDAHP) and Hierarchical Cluster Analysis (HCA) in RFM Model for Measurement the Customer, Life Time Value: The Case of Toos Shargh Company [Volume 2, Issue 3, 2012, Pages 51-68]
  • Karbasian, Mahdi Optimizing the Usage of Information Technology in Supply Chain Management and Marketing of Aviation Products by AHP Approach [Volume 2, Issue 2, 2012, Pages 143-164]
  • Kazemi, Mostafa Exploring effect of entrepreneurship and business orientations on innovation and customer value (Case Study: food industry of Mashhad city) [Volume 2, Issue 2, 2012, Pages 51-68]
  • Khaefelahi, Ahmad Ali Application of the theories of Self-Determination, Planned Behavior and Reasoned Action in online purchasing (A study at Royal Safar Iranian Company) [Volume 2, Issue 2, 2012, Pages 69-86]
  • Khatami Firouzabadi, Seyed Mohammad Ali A Model for Locating Branches of Ghavamin Bank [Volume 2, Issue 1, 2012, Pages 129-148]
  • Khayyambashi, Bijhan Optimizing the Usage of Information Technology in Supply Chain Management and Marketing of Aviation Products by AHP Approach [Volume 2, Issue 2, 2012, Pages 143-164]
  • Khazaei pool, Javad Investigating Intention to e-shopping Based on Expansion of Technology Acceptance Model [Volume 2, Issue 1, 2012, Pages 93-110]
  • Khazaei pool, Javad Classifying WebQual Variables Based on Kano Model for Evaluating Customer Satisfaction of Internet Banking Service Quality [Volume 2, Issue 2, 2012, Pages 123-142]
  • Khodadad Hoseini, Seyed Hamid Desisgning customer agility model based on dynamic capabilities: Effect of IT Competence, Entrepreneurial Alertness And Market Acuity [Volume 2, Issue 1, 2012, Pages 1-24]
  • Khoddami, Soheila Desisgning customer agility model based on dynamic capabilities: Effect of IT Competence, Entrepreneurial Alertness And Market Acuity [Volume 2, Issue 1, 2012, Pages 1-24]
  • Khoramshahi, Narges Documentation of New Promotion Approaches in Small and Medium Sized Businesses of the Textile Industry [Volume 2, Issue 1, 2012, Pages 167-184]

L

  • Lesani, Pedram Formulation and categorizing Iran Behnoosh Co. strategies: a Fuzzy approach [Volume 2, Issue 3, 2012, Pages 135-154]

M

  • Mahmoudi Maymand, Mohammad Dimensions of the Myers-Briggs Type Indicator (MBTI) and the customersâ purchase Intention [Volume 2, Issue 4, 2013, Pages 151-165]
  • Mehrmanesh, Hassan Formulation and categorizing Iran Behnoosh Co. strategies: a Fuzzy approach [Volume 2, Issue 3, 2012, Pages 135-154]
  • Momeni, Mahdi Study the effect of the organizational factors on the acceptance using combined heat and power Generation plants (small-scale generation) by organizational Consumers [Volume 2, Issue 2, 2012, Pages 37-50]
  • Moshabaki, Asghar Desisgning customer agility model based on dynamic capabilities: Effect of IT Competence, Entrepreneurial Alertness And Market Acuity [Volume 2, Issue 1, 2012, Pages 1-24]

N

  • Naderi Beni, Mahmood Effect of information technology on value chain of Iranian Exemplary Exporter Manufacturer Companies [Volume 2, Issue 4, 2013, Pages 22-43]
  • Nargesian, Javad Investigating the Effective Factors on Customer’s Satisfaction Using SERVEQUAL Model [Volume 2, Issue 3, 2012, Pages 173-186]
  • Nasir, Abolghasem Risk Analysis of New Product Development Using Bayesian Networks [Volume 2, Issue 1, 2012, Pages 185-202]
  • Nazarpouri, AmirHoushang Designing and Describing the Model of Competitive Advantage based on Organizational Intelligence in Knowledge-Based Organizations [Volume 2, Issue 1, 2012, Pages 47-72]
  • NiliporTabatabaei, Akbar Optimizing the Usage of Information Technology in Supply Chain Management and Marketing of Aviation Products by AHP Approach [Volume 2, Issue 2, 2012, Pages 143-164]
  • Noori, Ali Application of the theories of Self-Determination, Planned Behavior and Reasoned Action in online purchasing (A study at Royal Safar Iranian Company) [Volume 2, Issue 2, 2012, Pages 69-86]

O

  • Omidian, Asiyeh Identifying Content and Structural Dimensions of Iranian Banks Advertising Slogans [Volume 2, Issue 2, 2012, Pages 21-36]

P

  • Pormostafa, Mehdi Classifying WebQual Variables Based on Kano Model for Evaluating Customer Satisfaction of Internet Banking Service Quality [Volume 2, Issue 2, 2012, Pages 123-142]
  • Pour, Samira Exploring effect of entrepreneurship and business orientations on innovation and customer value (Case Study: food industry of Mashhad city) [Volume 2, Issue 2, 2012, Pages 51-68]
  • Poursadegh, Naser The effects of marketing mix elements on Brand equity [Volume 2, Issue 3, 2012, Pages 155-172]

R

  • Rafiei, Saghar The effect of marketing-mix efforts and corporate image on brand equity in the IT software sector [Volume 2, Issue 4, 2013, Pages 182-195]
  • Rahimi, Fraholah Investigating relationship between personality characteristics and friendship Relationships between service providers and customers [Volume 2, Issue 4, 2013, Pages 166-181]
  • Rahimnia, Fariborz Studying the Mediator Role of Customer Based Brand Equity in Successful Customer Relationship and Brand Image of Five Star Hotels in Mashhad [Volume 2, Issue 1, 2012, Pages 73-92]
  • Rahmani, Sahar Analyzing the Influence of Internal Marketing on Organizational Performance in Travel Agencies of Tehran Using Structural Equation Modeling [Volume 2, Issue 1, 2012, Pages 111-128]
  • Rahmani Youshanloei, Hossein impact of interval marketing on market- oriented considering mediatory variables of organizational commitment and organizational citizenship behavior: case of Mellat bank of Tehran. [Volume 2, Issue 1, 2012, Pages 25-46]
  • Ramezanian, MohammadRahim Risk Analysis of New Product Development Using Bayesian Networks [Volume 2, Issue 1, 2012, Pages 185-202]
  • Ranaei Kordshouli, Habibollah Investigating the Effect of Green Marketing Mix on Consumers Green Purchase Decision (Study in Consumers of Shiraz Pegah Dairy Product Company) [Volume 2, Issue 2, 2012, Pages 165-180]
  • Ranjbar, Aida The effects of marketing mix elements on Brand equity [Volume 2, Issue 3, 2012, Pages 155-172]
  • Rezaei, Hossein Investigating Intention to e-shopping Based on Expansion of Technology Acceptance Model [Volume 2, Issue 1, 2012, Pages 93-110]
  • Rezaeian, Ali Designing and Describing the Model of Competitive Advantage based on Organizational Intelligence in Knowledge-Based Organizations [Volume 2, Issue 1, 2012, Pages 47-72]
  • Rezaie, Morteza Surveying the relationship between brand equity and brand-customer personality congruency [Volume 2, Issue 4, 2013, Pages 63-81]
  • Rezavani, Mehran Documentation of New Promotion Approaches in Small and Medium Sized Businesses of the Textile Industry [Volume 2, Issue 1, 2012, Pages 167-184]
  • Rezvani, Mehran Mapping of Social capital in entrepreneurial marketing activities in small business [Volume 2, Issue 3, 2012, Pages 87-106]

S

  • Saeedi, Nima Formulation and categorizing Iran Behnoosh Co. strategies: a Fuzzy approach [Volume 2, Issue 3, 2012, Pages 135-154]
  • Safdari Ranjbar, Mostafa Identifying and prioritizing factors that influence reapeted patronage of Etka chain-stores customers: a neural network approach [Volume 2, Issue 4, 2013, Pages 122-150]
  • Salar, Jamshid Surveying the effect of market orientation and innovation on performance of food companies of Iran Stock Exchange [Volume 2, Issue 3, 2012, Pages 107-120]
  • Sanayei, Ali Effect of information technology on value chain of Iranian Exemplary Exporter Manufacturer Companies [Volume 2, Issue 4, 2013, Pages 22-43]
  • Shabandarzadeh, Hamid Proposing a Model for Explaining Retailers Based Brand Equity [Volume 2, Issue 2, 2012, Pages 107-122]
  • Shaemi Barzoki, Ali Classifying WebQual Variables Based on Kano Model for Evaluating Customer Satisfaction of Internet Banking Service Quality [Volume 2, Issue 2, 2012, Pages 123-142]
  • Shafei, Reza Study the Effect of Managers Attitudes on Marketing Strategies and their Related to the Marketing Performance Metrics in Industrial Companies [Volume 2, Issue 4, 2013, Pages 82-104]
  • Shahniaee, Eesa Studying the Influence of Market Orientation on Job Attitude The Case of Commercial Banks in Bushehr [Volume 2, Issue 1, 2012, Pages 149-166]
  • Shameli, Nora Notebook Positioning With Perceptual Map and Laddering Method [Volume 2, Issue 3, 2012, Pages 121-134]
  • Shariati, Mohammad Optimizing the Usage of Information Technology in Supply Chain Management and Marketing of Aviation Products by AHP Approach [Volume 2, Issue 2, 2012, Pages 143-164]
  • Sheibani, Naghme Determining The Personality Of Selected Brands Through The Archetypes And Explaining The Way Of Perception Of Their Consumers [Volume 2, Issue 4, 2013, Pages 1-21]

T

  • Tabarsa, Gholamali Designing and Describing the Model of Competitive Advantage based on Organizational Intelligence in Knowledge-Based Organizations [Volume 2, Issue 1, 2012, Pages 47-72]
  • Taghavifard, Mohammad Taghi A Model for Locating Branches of Ghavamin Bank [Volume 2, Issue 1, 2012, Pages 129-148]
  • Toghraei, MohammadTaghi Mapping of Social capital in entrepreneurial marketing activities in small business [Volume 2, Issue 3, 2012, Pages 87-106]

V

  • Vazirzanjani, Hamidreza Dimensions of the Myers-Briggs Type Indicator (MBTI) and the customersâ purchase Intention [Volume 2, Issue 4, 2013, Pages 151-165]

Y

  • Yazdani, Hamid reza The effect of marketing-mix efforts and corporate image on brand equity in the IT software sector [Volume 2, Issue 4, 2013, Pages 182-195]

Z

  • Zabihi, Mohammad Reza Application of the theories of Self-Determination, Planned Behavior and Reasoned Action in online purchasing (A study at Royal Safar Iranian Company) [Volume 2, Issue 2, 2012, Pages 69-86]
  • Zargham Borojeni, Hamid Selecting appropriate Internet advertising type in air transport services, Using a practical mode, Case Study: Iran Air Airlines (Homa) [Volume 2, Issue 3, 2012, Pages 69-86]
  • Zaribaf, Mehdi Notebook Positioning With Perceptual Map and Laddering Method [Volume 2, Issue 3, 2012, Pages 121-134]
  • Ziaei, MohammadSadegh Investigating the Effective Factors on Customer’s Satisfaction Using SERVEQUAL Model [Volume 2, Issue 3, 2012, Pages 173-186]
  • Ziaei Bide, Alireza Proposing a Model for Explaining Retailers Based Brand Equity [Volume 2, Issue 2, 2012, Pages 107-122]
  • Ziaei Bide, Alireza Investigating the effect of consumerâs risk aversion and product involvement on their brand loyalty and word of mouth behavior: the mediating role of brand attachment and brand trust [Volume 2, Issue 4, 2013, Pages 105-121]
  • Ziviar, Farzad Investigating the Effective Factors on Customer’s Satisfaction Using SERVEQUAL Model [Volume 2, Issue 3, 2012, Pages 173-186]