Author Index

A

  • Ahmadizad, Arman Using Marketing Capability Maturity Model to Measure Marketing Processes at Iran Transfo Corporation [Volume 1, Issue 2, 2011, Pages 41-60]
  • Akhavan Hejazi, Seyyed Mojtaba Using Marketing Capability Maturity Model to Measure Marketing Processes at Iran Transfo Corporation [Volume 1, Issue 2, 2011, Pages 41-60]
  • Allahyari, Ashkan Explaining the Relationship between Positive Behavioral Outcomes of Employees and Customers of Selected Banks [Volume 1, Issue 3, 2011, Pages 129-144]
  • Amirshahi, Mirahmad The Influence of Consumers' Innovativeness on their Shopping Decision Making Styles [Volume 1, Issue 3, 2011, Pages 1-26]
  • Attafar, Ali Model of Improving Customer Loyalty in Electronic Stores [Volume 1, Issue 3, 2011, Pages 145-164]

B

  • Baradaran Jamili, Bita ٍEvaluating Advertizing Effectiveness of Parsian Bank and Identifying the Factors with Most Influence on Its Improvement in the City of Tehran [Volume 1, Issue 2, 2011, Pages 17-40]
  • Barari, Mojtaba Explaining the Relationship between Positive Behavioral Outcomes of Employees and Customers of Selected Banks [Volume 1, Issue 3, 2011, Pages 129-144]
  • Boostani, Reza Proposing a New Approach for Security of Sending e-Cash Based on Blind Signature and Asymmetric Encryption Algorithms [Volume 1, Issue 2, 2011, Pages 105-116]

D

  • Dabestani, Fatemeh The Influence of Consumers' Innovativeness on their Shopping Decision Making Styles [Volume 1, Issue 3, 2011, Pages 1-26]
  • Dabooeian, Monireh Interaction of Employee Loyalty and Customer Loyalty in the Service Industry [Volume 1, Issue 3, 2011, Pages 27-46]
  • Daneshian, Fatemeh Network Analysis of Strategic Marketing Actions and Quality Function Deployment [Volume 1, Issue 3, 2011, Pages 165-192]
  • Doaei, Habibollah Analyzing the Influence of Customers’ Perception of Marketing Mix on Brand Equity: The Case of Razavi Nutritive Products [Volume 1, Issue 2, 2011, Pages 93-104]

E

  • Ekhlassi, Amir Introducing a Comprehensive Model of Service Brand Equity and Customer Buying Behavior - The Case of ANSAR Bank [Volume 1, Issue 3, 2011, Pages 63-78]

F

  • Faryabi, MohammadRahim Investigating the effect of Individual Characteristics on Marketing Intelligence in Organization (Case Study: Tehran Scientific Centers and Manufacturing Companies) [Volume 1, Issue 1, 2011, Pages 71-100]
  • Faryabi, MohammadRahim Investigating the effect of Individual Characteristics on Marketing Intelligence in Organization (Case Study: Tehran Scientific Centers and Manufacturing Companies) [Volume 1, Issue 1, 2011, Pages 71-100]

G

  • Ghanavati, Mahdi Strategic Orientation and Order of Market Entry of Food Firms [Volume 1, Issue 3, 2011, Pages 47-62]
  • Gharecheh, Manijeh Interaction of Employee Loyalty and Customer Loyalty in the Service Industry [Volume 1, Issue 3, 2011, Pages 27-46]
  • Ghazifard, Amirmehdi The Factors Influencing the Development of Radio Frequency Identification Technology in E-Supply Chain Management (Case study: Iran Khodro Industrial Group (IKCO)) [Volume 1, Issue 1, 2011, Pages 41-70]
  • Ghazizadeh, Mostafa Tendency to Message Delivery in Internet Viral Marketing [Volume 1, Issue 3, 2011, Pages 219-236]
  • Ghollamzadeh, Rasoul Strategic Orientation and Order of Market Entry of Food Firms [Volume 1, Issue 3, 2011, Pages 47-62]
  • Golalizadeh, Fatemeh Evaluation and Analysis of the Strategies of Food Products Entry to Foreign Markets [Volume 1, Issue 3, 2011, Pages 193-218]

H

  • Haghshenas, Farideh Categorizing the Driving Affecting Factors on Iran’s Carpet Industry competitiveness by Fuzzy Topsis Technique [Volume 1, Issue 1, 2011, Pages 127-154]
  • Hajizadeh, Somayeh Investigating the Impact of Demographic Characteristics on Encouraging Public Donations via SMS Advertising [Volume 1, Issue 1, 2011, Pages 23-40]
  • Hajkarimi, Abbasali Designing and Explaining the Model of Persistent Customer Loyalty in e-Commerce: A Study in the e-Retailer’s Web Sites [Volume 1, Issue 2, 2011, Pages 79-92]
  • Hamidizadeh, Mohammad Reza Designing and Explaining the Model of Persistent Customer Loyalty in e-Commerce: A Study in the e-Retailer’s Web Sites [Volume 1, Issue 2, 2011, Pages 79-92]
  • Hashemian, Mojhdeh Review and Identification of Critical Success Factors in Adoption of Mobile Banking by Customers [Volume 1, Issue 3, 2011, Pages 99-108]
  • Hassanpour, Bahram Investigating the Impact of Demographic Characteristics on Encouraging Public Donations via SMS Advertising [Volume 1, Issue 1, 2011, Pages 23-40]
  • Hataminasab, Hassan Investigating and Categorizing Effective Factors and Components on New Product Development Process (Studying SMEs Managers’ Perspective in Food and Beverage Industries of Fars Province) [Volume 1, Issue 1, 2011, Pages 101-126]
  • Heidarzadeh, Kambiz The Influence of Consumers' Innovativeness on their Shopping Decision Making Styles [Volume 1, Issue 3, 2011, Pages 1-26]
  • Hodjati talemi, Hadi Proposing a New Approach for Security of Sending e-Cash Based on Blind Signature and Asymmetric Encryption Algorithms [Volume 1, Issue 2, 2011, Pages 105-116]
  • Hosani, Mansorah Analyzing the Influence of Customers’ Perception of Marketing Mix on Brand Equity: The Case of Razavi Nutritive Products [Volume 1, Issue 2, 2011, Pages 93-104]
  • Hossainee, MirzaHassan Investigating the Impact of Demographic Characteristics on Encouraging Public Donations via SMS Advertising [Volume 1, Issue 1, 2011, Pages 23-40]
  • Hossainee, Yaghoub Companies Export Function: Identifying the Effects of Perceived Competitive Advantages, Adapting Marketing Tactics and Exporting Experience on Export Function [Volume 1, Issue 1, 2011, Pages 155-180]

I

  • Issai, MohammadTaghi Review and Identification of Critical Success Factors in Adoption of Mobile Banking by Customers [Volume 1, Issue 3, 2011, Pages 99-108]

J

  • Jabbarzadeh, Bahram Investigating the Effect of Risk, Value, and Price Consciousness on Willingness to Purchase Gray Market Goods in Kerman Province [Volume 1, Issue 1, 2011, Pages 1-22]
  • Jalali Kaldeh, Alireza Investigating the effect of Individual Characteristics on Marketing Intelligence in Organization (Case Study: Tehran Scientific Centers and Manufacturing Companies) [Volume 1, Issue 1, 2011, Pages 71-100]
  • Jamali, Khadijeh Identifying and Ranking of Performance Indicators of Entering Foreign Markets With a Case Study in Iran Khodro Industrial Group [Volume 1, Issue 2, 2011, Pages 61-78]

K

  • Kaffashpur, Azar Investigating the Influence of Perceived Value on Users' Attitudes toward Internet Advertisements [Volume 1, Issue 3, 2011, Pages 79-98]
  • Kazemi, Mostafa Analyzing the Influence of Customers’ Perception of Marketing Mix on Brand Equity: The Case of Razavi Nutritive Products [Volume 1, Issue 2, 2011, Pages 93-104]

M

  • Malekakhlagh, Ismail Identifying and Ranking of Performance Indicators of Entering Foreign Markets With a Case Study in Iran Khodro Industrial Group [Volume 1, Issue 2, 2011, Pages 61-78]
  • Mansouri, Hossein Model of Improving Customer Loyalty in Electronic Stores [Volume 1, Issue 3, 2011, Pages 145-164]
  • MirJahanMard, Javad Companies Export Function: Identifying the Effects of Perceived Competitive Advantages, Adapting Marketing Tactics and Exporting Experience on Export Function [Volume 1, Issue 1, 2011, Pages 155-180]
  • Mohammadi, Farhang Investigating and Categorizing Effective Factors and Components on New Product Development Process (Studying SMEs Managers’ Perspective in Food and Beverage Industries of Fars Province) [Volume 1, Issue 1, 2011, Pages 101-126]
  • Mohammadi, Farhang Investigating and Categorizing Effective Factors and Components on New Product Development Process (Studying SMEs Managers’ Perspective in Food and Beverage Industries of Fars Province) [Volume 1, Issue 1, 2011, Pages 101-126]
  • Mohammadian, Mahmood ٍEvaluating Advertizing Effectiveness of Parsian Bank and Identifying the Factors with Most Influence on Its Improvement in the City of Tehran [Volume 1, Issue 2, 2011, Pages 17-40]
  • MollaHosseini, Ali Investigating the Effect of Risk, Value, and Price Consciousness on Willingness to Purchase Gray Market Goods in Kerman Province [Volume 1, Issue 1, 2011, Pages 1-22]
  • Moradi, Hadi Country of Origin Image and Brand Equity Formation of Electronic Goods [Volume 1, Issue 3, 2011, Pages 109-128]

N

  • Nabizadeh, Tahere Investigating the Influence of Perceived Value on Users' Attitudes toward Internet Advertisements [Volume 1, Issue 3, 2011, Pages 79-98]
  • Nikbakht, Fatemeh Investigating the effect of Individual Characteristics on Marketing Intelligence in Organization (Case Study: Tehran Scientific Centers and Manufacturing Companies) [Volume 1, Issue 1, 2011, Pages 71-100]
  • Nopasand asil, Mohammad Identifying and Ranking of Performance Indicators of Entering Foreign Markets With a Case Study in Iran Khodro Industrial Group [Volume 1, Issue 2, 2011, Pages 61-78]

O

  • Owlia, Mohammadsaleh Network Analysis of Strategic Marketing Actions and Quality Function Deployment [Volume 1, Issue 3, 2011, Pages 165-192]

R

  • Rabiee, Ali ٍEvaluating Advertizing Effectiveness of Parsian Bank and Identifying the Factors with Most Influence on Its Improvement in the City of Tehran [Volume 1, Issue 2, 2011, Pages 17-40]
  • Rahimnia, Fariborz Investigating the Influence of Perceived Value on Users' Attitudes toward Internet Advertisements [Volume 1, Issue 3, 2011, Pages 79-98]
  • Rahmani, Kamal Introducing a Comprehensive Model of Service Brand Equity and Customer Buying Behavior - The Case of ANSAR Bank [Volume 1, Issue 3, 2011, Pages 63-78]
  • Ranjbarian, Bahram Network Analysis of Strategic Marketing Actions and Quality Function Deployment [Volume 1, Issue 3, 2011, Pages 165-192]
  • Rezvani, Hamidreza Evaluation and Analysis of the Strategies of Food Products Entry to Foreign Markets [Volume 1, Issue 3, 2011, Pages 193-218]

S

  • Sabourtinat, Amirhossein Using Marketing Capability Maturity Model to Measure Marketing Processes at Iran Transfo Corporation [Volume 1, Issue 2, 2011, Pages 41-60]
  • SaeedaArdakani, Saeed Investigating and Categorizing Effective Factors and Components on New Product Development Process (Studying SMEs Managers’ Perspective in Food and Beverage Industries of Fars Province) [Volume 1, Issue 1, 2011, Pages 101-126]
  • Saeedi, Nima Categorizing the Driving Affecting Factors on Iran’s Carpet Industry competitiveness by Fuzzy Topsis Technique [Volume 1, Issue 1, 2011, Pages 127-154]
  • Salehzadeh, Reza Classification of Customers' Needs and Analyzing Their Behavior Using Integrated Model of Kano and Association Rules [Volume 1, Issue 2, 2011, Pages 1-16]
  • Samizadeh, Mehdi Tendency to Message Delivery in Internet Viral Marketing [Volume 1, Issue 3, 2011, Pages 219-236]
  • Sanayei, Ali The Factors Influencing the Development of Radio Frequency Identification Technology in E-Supply Chain Management (Case study: Iran Khodro Industrial Group (IKCO)) [Volume 1, Issue 1, 2011, Pages 41-70]
  • Sardari, Ahmad Tendency to Message Delivery in Internet Viral Marketing [Volume 1, Issue 3, 2011, Pages 219-236]
  • SeyedJavadain, Reza Explaining the Relationship between Positive Behavioral Outcomes of Employees and Customers of Selected Banks [Volume 1, Issue 3, 2011, Pages 129-144]
  • Shahhoseini, Mohammadali Introducing a Comprehensive Model of Service Brand Equity and Customer Buying Behavior - The Case of ANSAR Bank [Volume 1, Issue 3, 2011, Pages 63-78]
  • Shahin, Arash Classification of Customers' Needs and Analyzing Their Behavior Using Integrated Model of Kano and Association Rules [Volume 1, Issue 2, 2011, Pages 1-16]
  • Shojaee, Seyyed Reza Tendency to Message Delivery in Internet Viral Marketing [Volume 1, Issue 3, 2011, Pages 219-236]
  • Sobhanmanesh, Fariborz The Factors Influencing the Development of Radio Frequency Identification Technology in E-Supply Chain Management (Case study: Iran Khodro Industrial Group (IKCO)) [Volume 1, Issue 1, 2011, Pages 41-70]
  • Sobhanmanesh, Fariborz The Factors Influencing the Development of Radio Frequency Identification Technology in E-Supply Chain Management (Case study: Iran Khodro Industrial Group (IKCO)) [Volume 1, Issue 1, 2011, Pages 41-70]

T

  • Taleeifar, Reza Investigating and Categorizing Effective Factors and Components on New Product Development Process (Studying SMEs Managers’ Perspective in Food and Beverage Industries of Fars Province) [Volume 1, Issue 1, 2011, Pages 101-126]

Z

  • Zarei, Azim Country of Origin Image and Brand Equity Formation of Electronic Goods [Volume 1, Issue 3, 2011, Pages 109-128]