Author Index

A

  • Aali, Samad Modeling the Attractiveness of Investment in Iran Gas Industry from Place Branding Perspective (with Meta-synthesis and System Dynamics Approaches) [Volume 9, Issue 1, 2019, Pages 163-178]
  • Aali, Samad Customers’ Perception of Relationship Benefits at Different Stages of the Relationship Life Cycle [Volume 10, Issue 2, 2020, Pages 1-20]
  • Aarabi, Soheila Investigating the Effect of Environmental Factors on the Success of Academic Reproductive Companies (Case Study: the Companies of Isfahan Science & Technology Town) [Volume 5, Issue 3, 2016, Pages 87-102]
  • Ababafha, Mohammad Mahdi Sales Forecasting Using the Meta-learning Method (Case study: Aluminum Sales in Iran’s Mercantile Exchange Market) [Volume 13, Issue 3, 2023, Pages 113-132]
  • Abbasi, Abbas Investigating Consumers' Intention to Purchase Green Products: using the Theory of Planned Behavior with Environmental Concern and Knowledge [Volume 8, Issue 4, 2019, Pages 111-130]
  • Abbasi, Abbas Designing a Model of Customer Loyalty for Chain Stores [Volume 10, Issue 2, 2020, Pages 153-174]
  • Abbasi, Abbas Presenting a Model of Marketing Influencers in the Social Network: A Case Study of Fashion Industry [Volume 14, Issue 3, 2024, Pages 1-24]
  • Abbasian, Ezzatollah Designing an Export Development Model for Nano Products of Knowledge-based Companies Working in the Field of Construction Using a Qualitative Meta-Synthesis Approach [Volume 12, Issue 3, 2022, Pages 201-232]
  • Abbasi Bakhtiyari, Reza Studying and Investigating the Rate of Clients Satisfaction Measurement during 1384-1390 Using CMS Model Case Study: Association of Physical Education of Isfahan [Volume 3, Issue 1, 2013, Pages 161-182]
  • Abbasi-Esfanjani, Hossein An Investigation of Customers’ Shopping Experiences in Tabriz Shopping Centers Using Phenomenological Approach [Volume 7, Issue 2, 2017, Pages 63-78]
  • Abbasi Gorji, Alireza Effect of Customer Participation Motivation on Customer Equity: the Mediating Role of Brand Trust and Social Media Marketing Activities [Volume 14, Issue 3, 2024, Pages 155-178]
  • Abbassi, Hassan Violation of Advertising and Marketing Legal Regulations on Children’s Food Packaging: A Qualitative Study [Volume 14, Issue 3, 2024, Pages 135-154]
  • Abbaszadeh, Ali Identifying and Prioritizing Online Advertising Methods for Commercial Complexes Case Study of Arg Tehran Commercial Complex [Volume 9, Issue 4, 2020, Pages 77-96]
  • Abbaszadeh, Hassan An Investigation of the Effect of Brand Story Role on Perceived Brand Image Using Conversation Analysis (Case Study: Apple Products) [Volume 6, Issue 0, 2016, Pages 197-212]
  • Abdavi, Mohammad The Theory of Antecedents and Consequences of Consumers’ Brand Identification [Volume 3, Issue 2, 2013, Pages 207-222]
  • Abdi, Abdollah Risk Analysis of New Product Development Using Bayesian Networks [Volume 2, Issue 1, 2012, Pages 185-202]
  • Abdolali, Hamed Designing a Model for B2B Relationship Marketing in the Parsian Tourism Business Network [Volume 7, Issue 4, 2018, Pages 23-40]
  • Abdoli, Maryam Mediator Role of Person-Organization Fit (Case Study: Major Buyers of Medicines in Tabriz) [Volume 6, Issue 0, 2016, Pages 145-156]
  • Abdollahi, Ali Introducing a New Mathematical Formula for Calculating Customer Perceived Value Using the ‎Taguchi Loss Function and Customer Lifetime Value [Volume 10, Issue 3, 2020, Pages 105-118]
  • Abdollahi, Mahshid An Empirical Study of the Impact of Response Strategies and Reputation of the Company on Consumers' Purchase Intention and Negative Word of Mouth Communication at the Time of Product Failure [Volume 9, Issue 2, 2019, Pages 31-52]
  • Abdolmanafi, Saeid Designing Knowledge Applying & Creating Organizational Culture Model (Case study: Automobile Industry) [Volume 4, Issue 3, 2014, Pages 173-190]
  • Abdolmanafi, Saeid The Causes of the Seller Performance in Outsourcing Information Systems [Volume 5, Special Issue, 2015, Pages 45-62]
  • Abdolmanafi, Saeid The Causes of the Seller Performance in Outsourcing Information Systems [Volume 5, Special Issue, 2015, Pages 45-62]
  • Abdolmohammad Sagha, Moein Marketing and Senses: The Influence of Scent and Color Cues on the Affective Costumer Experience of Food e-Tailing [Volume 12, Issue 1, 2022, Pages 1-24]
  • Abdolvand, Mohammad Ali The Role of Multisensory Environmental Stimuli in Enhancing Refah Chain Stores Customers in Store Experience [Volume 8, Issue 3, 2019, Pages 141-162]
  • Abdolvand, Mohammad Ali The "Phenomenon of Online Store Browsing (Webrooming)" as Experienced by Generation Y Consumers [Volume 14, Issue 1, 2024, Pages 21-44]
  • Abdolvand, Neda A Systematic Approach to the Challenge of Data Quality in Customer-Centric Strategy in Banking Industry [Volume 6, Issue 0, 2016, Pages 177-196]
  • Abdolvand, Neda Customer Behavior Analysis using Web Usage Mining [Volume 8, Issue 2, 2018, Pages 69-86]
  • Abedi, Helia Designing the Online Shopping Experience Model of DigiKala Customers in VUCA ‎Conditions [Volume 13, Issue 2, 2023, Pages 109-142]
  • Abedin, Bahareh Explaining the Relationship between the Perceived Value of Customers of Luxury Car Brands and their Purchasing ‎Behavior in Tehran [Volume 10, Issue 2, 2020, Pages 43-62]
  • Abedin, Bahareh Identifying Effective Factors of Brand Co-creation in the Social Media Brand Community [Volume 12, Issue 4, 2023, Pages 69-90]
  • Abedin, Bahareh Explaining the Drivers of Customer’s Perceived Value in the Retail Industry: Thematic Analysis and Shannon Entropy [Volume 14, Issue 2, 2024, Pages 55-82]
  • Abedi Sharabiani, Ali Akbar Investigating the Effect of Technological, Organization, Process and Business Factors on Successful Implementing Business Intelligence System in Internet Serves Provider Companies ( Case Study:Shatel Co. ) [Volume 4, Issue 4, 2014, Pages 143-166]
  • Abolfazli, Seyed Abolfazl Effects of Promotional Activities on Consumer Behavioral Intentions to Healthy Lifestyle: An Experimental Study [Volume 9, Issue 3, 2019, Pages 121-142]
  • Adabi, Mohammad Estimation of life insurance demand function in Iran [Volume 5, Special Issue, 2015, Pages 1-14]
  • Aein Jamshid, Siavash The Impact of Personal Context on Brand Hate and Its Outcomes (Case Study: Iran’s Automotive Industry) [Volume 8, Issue 2, 2018, Pages 139-164]
  • Aflaki Jobeni, Mojdeh Phenomenological Study of Shopping Mall Atmosphere and Customer Shopping Behavior [Volume 10, Issue 4, 2020, Pages 99-126]
  • Afshar, Zahra E-recruitment in Iran [Volume 3, Special Issue, 2013, Pages 31-38]
  • Afshar, Zahra E-recruitment in Iran [Volume 3, Special Issue, 2013, Pages 31-38]
  • Afshar, Zahra E-recruitment in Iranian Bank and insurance industry [Volume 4, Special Issue, 2014, Pages 69-78]
  • Aghajani, Hassan Prioritizing Effective Factors on Kaleh Company Customer Loyalty [Volume 5, Issue 1, 2015, Pages 219-234]
  • Aghajani, Hassanali Explanation and evaluation of the status of e-commerce websites in National Iranian Gas Company using structural equation modeling [Volume 5, Issue 2, 2015, Pages 199-210]
  • Ahadi, sara Effects of Personnel Clothing on Customers’ Expectations of Service Quality and Purchase Intention: The Moderating Effect of Mental Involvement and Gender (Case Study: Melat Bank) [Volume 11, Issue 2, 2021, Pages 133-150]
  • Ahadzadeh-Ghannad, Shirin Behavioral and Performance Analysis of Telecom Company Customers Based on Customer Relationship Management Approach Using Data Mining Techniques [Volume 6, Issue 1, 2016, Pages 221-236]
  • Ahmadali, Rezai Ranking of Financial and Electronic Debts Using Analytic Hierarchy Process (AHP) [Volume 3, Special Issue, 2013, Pages 21-30]
  • Ahmadi, Esmate Measuring the‏ ‏Aesthetics of Packaging Impact and Perceived Product Quality on the‏ ‏Intention Purchase with the ‎Moderating Role of Consumer Innovativeness and Consumer Environmental Concern Background [Volume 10, Issue 3, 2020, Pages 81-104]
  • Ahmadi, Heidar The Application of HRM Policies for Marketing Managers: Emphasis on Marketing Strategies and Organization Performance in SMEs [Volume 11, Issue 3, 2021, Pages 146-129]
  • Ahmadi, Mohammad Identify and Prioritize the Factors Affecting the Optimal Location Selection of Retail Chain Stores Using Geomarketing [Volume 11, Issue 1, 2021, Pages 111-142]
  • Ahmadi, Mohammad Mehdi Studying the Mediator Role of Religious Orientation on the Customer Loyalty Model [Volume 7, Issue 1, 2017, Pages 115-130]
  • Ahmadi, Parviz The Impact of Visual Aspects of Outdoor Advertising on Consumer Brand Awareness, Brand Preference and Brand Loyalty (Case Study: Palladium Mall) [Volume 6, Issue 4, 2017, Pages 1-24]
  • Ahmadi, Parviz The Antecedents of Positive Attitude towards Domestic Products; a Survey on Two Different products [Volume 9, Issue 2, 2019, Pages 129-148]
  • Ahmadi-Abkenari, Fatemeh Behavioral and Performance Analysis of Telecom Company Customers Based on Customer Relationship Management Approach Using Data Mining Techniques [Volume 6, Issue 1, 2016, Pages 221-236]
  • Ahmadimanesh, Monireh Segmenting Notebook PC market based on life style (The case of Ferdowsi University students) [Volume 4, Issue 4, 2014, Pages 113-140]
  • Ahmadisharif, Mahmood Presenting the Structure of Effective Factors in the Disposing of Goods using the Repertory Grid (Validation of the Structure in the Mobile Phone Market in Tehran) [Volume 12, Issue 1, 2022, Pages 129-150]
  • Ahmadizad, Arman Using Marketing Capability Maturity Model to Measure Marketing Processes at Iran Transfo Corporation [Volume 1, Issue 2, 2011, Pages 41-60]
  • Ahmadizad, Arman The Study of Polarizing Brands in Iran Mobile Handset Market [Volume 5, Issue 3, 2016, Pages 183-198]
  • Ahmadvand, Farzaneh The Investigation of Model of Consumers Responses to Brand Equity Based on Marketing Mix Efforts, Corporate Image and Brand Equity Relation (case stady : Butane Campany) [Volume 4, Issue 1, 2014, Pages 42-21]
  • Ahmadzadeh, Somayeh The Role of Avatar Features in Customer Identification and Purchase Intention in the Metaverse World [Volume 13, Issue 4, 2023, Pages 137-160]
  • Ahmadzadeh fard, Mohammad hasan Impact of Strategic Orientation on Business Performance through Marketing Capabilities (Case of Study: Mehr Eghtesad Bank Branches in Isfahan) [Volume 8, Issue 2, 2018, Pages 87-104]
  • Aibaghi Esfahani, Saeed Studying the Influence of Citizen Behavior Influence from Internal Brand Management and Marketing [Volume 7, Issue 1, 2017, Pages 41-58]
  • Akbari, Amir Investigating effects of relationship marketing tactics on customer satisfaction and loyalty(Iran Insurance Company) [Volume 5, Issue 1, 2015, Pages 129-148]
  • Akbari, Amir Life insurance market segmentation by customers lifestyle by using the pattern of (AIO) [Volume 6, Issue 2, 2016, Pages 74-55]
  • Akbari, Mahsa The Relationship between Green Packaging and Green Brand Attachment with the Mediating Roles of Green Trust, Green Brand Attitude, and Green Brand Image [Volume 11, Issue 3, 2021, Pages 45-66]
  • Akbari, Mohsen The Effect of Cognitive Absorption and websites features on Satisfaction and User Continuous Usage of the Social Network (case study: Facebook) [Volume 4, Issue 2, 2014, Pages 95-110]
  • Akbari, Mohsen Empirical Investigating of Creative Advertising Effects on Purchase Intention: Mediating Role of Attitude toward Ad and Attitude Toward Brand [Volume 4, Issue 4, 2014, Pages 181-194]
  • Akbari, Mohsen The influence of consumers' beliefs on their impulse buying in an online environment [Volume 5, Issue 3, 2016, Pages 21-34]
  • Akbari, Mohsen An Empirical Study of the Impact of Response Strategies and Reputation of the Company on Consumers' Purchase Intention and Negative Word of Mouth Communication at the Time of Product Failure [Volume 9, Issue 2, 2019, Pages 31-52]
  • Akbari, Mohsen Investigating the Effect of the Customer’s First Impression from the Advertiser’s Personality on the ‎Effectiveness of Advertisement: The Moderating Role of the Customer’s Self-Congruence with the Advertiser ‎‎(Case Study: Management Students of Guilan University)‎ [Volume 10, Issue 2, 2020, Pages 129-152]
  • Akbari, Mohsen Effect of Customer Participation Motivation on Customer Equity: the Mediating Role of Brand Trust and Social Media Marketing Activities [Volume 14, Issue 3, 2024, Pages 155-178]
  • Akbari ‎, Mohsen Investigating the Effect of Instagram Contests Feature on User Engagement by Explaining ‎the Mediating Role of Users’ Emotions and Brand Awareness [Volume 13, Issue 1, 2023, Pages 177-196]
  • Akhavan Hejazi, Seyyed Mojtaba Using Marketing Capability Maturity Model to Measure Marketing Processes at Iran Transfo Corporation [Volume 1, Issue 2, 2011, Pages 41-60]
  • Akhavan Kharazian, Maryam Evaluating the effect factors of planning behavior on online shopping behaviour [Volume 4, Issue 4, 2014, Pages 101-112]
  • AKHLAQI, SAYED YAHYA Presenting and Describing the System Model for Evaluating International Market Attractiveness Using for Afghan Exporters [Volume 3, Issue 1, 2013, Pages 97-118]
  • Alaei, Anna Selecting appropriate Internet advertising type in air transport services, Using a practical mode, Case Study: Iran Air Airlines (Homa) [Volume 2, Issue 3, 2012, Pages 69-86]
  • Alavi, Sayed Moslem Investigating the effect of aesthetic aspect of packaging and its dimensions on purchase intention through packaging preference [Volume 5, Issue 2, 2015, Pages 163-184]
  • Albadvi, Amir A Robust Optimization Approach to Optimal Allocation of Marketing Budgets in Maximizing the CE [Volume 5, Issue 1, 2015, Pages 21-42]
  • Albadvi, Amir Mining Patterns of Customer Dynamics in Banking Industry [Volume 9, Issue 2, 2019, Pages 1-30]
  • Alhoseini Almodarresi, Mahdi Evaluation of Factors Affecting the Value of Online Shopping Considering Price Sensitivity and Variety-Seeking of Buyers [Volume 5, Issue 2, 2015, Pages 127-146]
  • Alhosseini Almodarresi, Seyed Mahdi Analysis of the Moderating Role of Time Style Congruity on the Relationship between Customers Participation and New Product Development (NPD) Time in the Industrial Marketing Context [Volume 11, Issue 2, 2021, Pages 198-169]
  • Alibeigi, Ali Optimal Harmonization of Out-Network Traffic Control Regulations in Social Networks [Volume 4, Special Issue, 2014, Pages 143-158]
  • Aliedani, Osama Identification of Online and Offline Drivers of Customer-Based Brand Equity (CBBE) in Telecommunications Companies [Volume 14, Issue 2, 2024, Pages 149-170]
  • Aligholi, Mansoreh Evaluating the effect of marketing performance on financial performance of Parsian bank [Volume 3, Issue 3, 2014, Pages 107-118]
  • Alitalab, Roxana Investigation and Analysis of Website Environmental Cues on Consumers’ Purchase Intention: The Mediating Role of Internal States [Volume 7, Issue 4, 2018, Pages 1-22]
  • Alizadeh Zoarem, Ali Customer Clustering Analysis in Cause-Related Marketing Based on Product Type [Volume 8, Issue 1, 2018, Pages 75-96]
  • Alizadeh Zoeram, Ali Utilization of Fuzzy Delphi Analytical Hierarchy Process (FDAHP) and Hierarchical Cluster Analysis (HCA) in RFM Model for Measurement the Customer, Life Time Value: The Case of Toos Shargh Company [Volume 2, Issue 3, 2012, Pages 51-68]
  • Allahdadi, Mahdi An Investigation of the Effect of Brand Story Role on Perceived Brand Image Using Conversation Analysis (Case Study: Apple Products) [Volume 6, Issue 0, 2016, Pages 197-212]
  • Allahi Roodposhti, Sajad A Model for Locating Branches of Ghavamin Bank [Volume 2, Issue 1, 2012, Pages 129-148]
  • Allahverdi, Mostafa The Multilevel Model of Customer Experience Management in E-Banking Services [Volume 11, Issue 2, 2021, Pages 1-26]
  • Allahyari, Ahmad A study of the effect of software products’ marketing mix on satisfaction and behavioral intention of costumers [Volume 3, Issue 4, 2014, Pages 93-108]
  • Allahyari, Ashkan Explaining the Relationship between Positive Behavioral Outcomes of Employees and Customers of Selected Banks [Volume 1, Issue 3, 2011, Pages 129-144]
  • Allahyari Bouzanjani, Ahmad Investigating the Effect of Green Marketing Mix on Consumers Green Purchase Decision (Study in Consumers of Shiraz Pegah Dairy Product Company) [Volume 2, Issue 2, 2012, Pages 165-180]
  • Almasifard, Mohammad Rasol Presenting a Model of the Success Factors of Cause-Related Marketing in Iran [Volume 11, Issue 4, 2022, Pages 177-190]
  • Almasi ‎, Fatemeh Identifying the Dimensions of Digital Marketing of Electronic Businesses of the Insurance ‎Industry in Iran [Volume 13, Issue 2, 2023, Pages 169-192]
  • Almiyahi, Mazin Identifying Dimensions of Marketing Flexibility and Factors Affecting it in Life Insurance [Volume 13, Issue 3, 2023, Pages 89-112]
  • Ameri Siahouyi, Mahmoud Identification and Ranking of Factors affecting the implementation of Knowledge Management based on TOPSIS Technique [Volume 5, Special Issue, 2015, Pages 163-174]
  • Amin Beidokht, Ali Akbar بررسی رابطه مدیریت دانش با عملکرد سازمانی در شرکت های بین المللی شده ایرانی [Volume 5, Special Issue, 2015, Pages 63-78]
  • Amini, Mohammad Taghi Designing Conseptual Model of Value Creation Entrepreneurship (Wave IV) [Volume 5, Special Issue, 2015, Pages 19-30]
  • Amini Khiabani, Gholamreza Achievement based on Brand Performance and Market Control; Investigating the Mediating Role of Brand Management Capability [Volume 9, Issue 2, 2019, Pages 219-236]
  • Aminilari, Mansoor A New Trust Model for B2C E-Commerce Based on 3D User Interfaces [Volume 3, Special Issue, 2013, Pages 69-80]
  • Amini ‎, Alireza Improving Customers’ Experiences in Pre-Purchase Interaction Points: Graph Theory- ‎Matrix Permanents Approach to Identify and Analyze the Relationships of Influential ‎Factors [Volume 13, Issue 2, 2023, Pages 85-108]
  • Aminiyan, Meghdad Explaining the Structural Relationship Model between Social Network Marketing and Customers’ Behavior towards Brand Promotion in the Dairy Industry (Case Study: Kalleh Company at Social Networks) [Volume 11, Issue 2, 2021, Pages 224-199]
  • Amiri, Mojtaba Determining The Personality Of Selected Brands Through The Archetypes And Explaining The Way Of Perception Of Their Consumers [Volume 2, Issue 4, 2013, Pages 1-21]
  • Amiri, Mojtaba An Investigation of Customers’ Shopping Experiences in Tabriz Shopping Centers Using Phenomenological Approach [Volume 7, Issue 2, 2017, Pages 63-78]
  • Amiri, Nazani The influence of consumers' beliefs on their impulse buying in an online environment [Volume 5, Issue 3, 2016, Pages 21-34]
  • Amiri, Saba Analyzing the Driving and Inhibiting Factors of Neuromarketing in Advertising: A Study with a Cognitive Approach [Volume 12, Issue 1, 2022, Pages 89-108]
  • Amiri, Zeynab Effect of Influencer-Audience Alignment on Purchase Intentions: The Mediating Role of Customer Citizenship and Engagement Behaviors [Volume 14, Issue 2, 2024, Pages 27-54]
  • Amiri Aghdaei, Seyed Fathollah Analyzing the Impact of Consumers’ Response to Brand Marketing by Developing the Celebrity Endorser Model [Volume 11, Issue 1, 2021, Pages 63-86]
  • Amiri Aghdaie, Seyed Fathollah Investigating effective factors on improvement and development of medicinal Pants in Iran (case study Isfahan city) [Volume 4, Issue 1, 2014, Pages 214-195]
  • Amiri Aghdaie, Seyed Fathollah Analyzing the Effect of Gamification Strategy on Customers’ Loyalty (Case Study: Customers of Selected Branches of Isfahan Mellat Bank) [Volume 7, Issue 2, 2017, Pages 135-152]
  • Amiri Aghdaie, Seyed Fathollah Marketing Research in the Fourth Industrial Revolution, Using “Big Data” Analytics and “Machine Learning” to Provide Value to the Customer [Volume 10, Issue 4, 2020, Pages 37-54]
  • Amiri Aghdaie, Seyed Fathollah Designing a Model of Misbehavior due to Customers' Mental Biases in the Financial Industry: Bank and Stock Market Customers [Volume 12, Issue 2, 2022, Pages 67-90]
  • Amiri Aghdaie, Seyed Fathollah Identifying Dimensions of Marketing Flexibility and Factors Affecting it in Life Insurance [Volume 13, Issue 3, 2023, Pages 89-112]
  • Amirnejad, Ghanbar Design and test banking services marketing model based on systematic Grounded theory method in Bank Saderat Iran [Volume 11, Issue 3, 2021, Pages 44-23]
  • Amirshahi, Mirahmad The Influence of Consumers' Innovativeness on their Shopping Decision Making Styles [Volume 1, Issue 3, 2011, Pages 1-26]
  • Amirshahi, Mirahmad Investigation of Green Marketing Tools' Effect on Consumers' Behavior among Members of Social Networks in Iran [Volume 3, Issue 4, 2014, Pages 41-58]
  • Amouei, Iman Review and identify customers' purchase decision making styles in chain stores [Volume 4, Issue 2, 2014, Pages 141-154]
  • Amouei, Iman Designing a Model of Misbehavior due to Customers' Mental Biases in the Financial Industry: Bank and Stock Market Customers [Volume 12, Issue 2, 2022, Pages 67-90]
  • Amraee, Hafez The Effect of consumer’s mindset on copycatting strategies [Volume 6, Issue 3, 2017, Pages 161-174]
  • Ansari, Azarnoosh Identification of the Effective Factors and Dimensions of Customer's Emotion in Online Shopping of Luxury Cosmetic Products [Volume 12, Issue 3, 2022, Pages 89-110]
  • Ansari, Azarnosh the studyof the effect of varaiety seking and involvement in purchase intention on customers attitude ( customers satisfaction ,loyalty,intent toward,chenging the brand) [Volume 5, Issue 2, 2015, Pages 211-224]
  • Ansari, Azarnosh the studyof the effect of varaiety seking and involvement in purchase intention on customers attitude ( customers satisfaction ,loyalty,intent toward,chenging the brand) [Volume 5, Issue 2, 2015, Pages 211-224]
  • Ansari, Azarnoush Conceptualization of Brand Image by Psychological Life Space Theory in Iranian Retail Banking [Volume 11, Issue 1, 2021, Pages 87-110]
  • Ansari, Azarnoush Designing a Model of Misbehavior due to Customers' Mental Biases in the Financial Industry: Bank and Stock Market Customers [Volume 12, Issue 2, 2022, Pages 67-90]
  • Ansari, Azarnoush Identifying Dimensions of Marketing Flexibility and Factors Affecting it in Life Insurance [Volume 13, Issue 3, 2023, Pages 89-112]
  • Ansari, Fahimeh e-retail branding by grounded theory [Volume 6, Issue 2, 2016, Pages 188-167]
  • Ansari, Manoochehr Identifying and Prioritizing the Export Barriers and Proposing Initiatives to Developing Small to Medium Enterprises (SMEs) Export Case Study: Feed Industry in West Azerbaijan [Volume 3, Issue 1, 2013, Pages 139-160]
  • Ansari, Manouchehr impact of interval marketing on market- oriented considering mediatory variables of organizational commitment and organizational citizenship behavior: case of Mellat bank of Tehran. [Volume 2, Issue 1, 2012, Pages 25-46]
  • Ansari, Manouchehr Identification of Online and Offline Drivers of Customer-Based Brand Equity (CBBE) in Telecommunications Companies [Volume 14, Issue 2, 2024, Pages 149-170]
  • Ansari, Mohammad Esmaeel The study Influence Internal aspects of compensation strategies on the Development Innovation staff Agricultural Bank Chahrmahal & Bakhtiari Province Using Robbins & DeCenzo Model [Volume 4, Issue 3, 2014, Pages 1-24]
  • Ansari, Reza Investigating the Effect of Technological, Organization, Process and Business Factors on Successful Implementing Business Intelligence System in Internet Serves Provider Companies ( Case Study:Shatel Co. ) [Volume 4, Issue 4, 2014, Pages 143-166]
  • Ansari2, Masoumeh The Structural Equation Model of the Relationship between Positive and Negative Affect of Justice Perception with Customer Dysfunctional and Citizenship Behaviors among the Students [Volume 7, Issue 3, 2018, Pages 159-174]
  • Arab Ahmadi, Hamed Presenting a Model of Nostalgic Branding Drivers [Volume 13, Issue 4, 2023, Pages 69-96]
  • Arabi, Mohammad Designing a Competency Model for Digital Marketing Managers with Thematic Analysis Method [Volume 10, Issue 4, 2020, Pages 127-150]
  • Arab kouhsar, Sakineh Identification and prioritization of the effective factors on the choice of optimal marketing strategy in recession situations using fuzzy and Group Analytic Hierarchy Process [Volume 4, Issue 4, 2014, Pages 259-274]
  • Arabshahi, Masoome Consequences of Consumer’s Confusion, Examining the Role of Moderating Trust (Case Study: Food Brands) [Volume 8, Issue 3, 2019, Pages 1-18]
  • Arian, Abolfazl Effects of marketing tactics relationship on customer loyalty from the perspective of Irancell customers [Volume 2, Issue 4, 2013, Pages 44-62]
  • Asar, Marjan Customer Segmentation in Online Retails Based on Customer Experience and Demographic Characteristics: A Self-Organizing-Maps (SOM) Approach [Volume 12, Issue 1, 2022, Pages 69-88]
  • Aseman Doreh, Yaser Antecedents and Outcomes of Search Engines Loyalty: Designing a model of Iranian Users Loyalty [Volume 3, Issue 2, 2013, Pages 25-46]
  • Asemi, Adeleh Optimal Harmonization of Out-Network Traffic Control Regulations in Social Networks [Volume 4, Special Issue, 2014, Pages 143-158]
  • Asemi, Asefeh Optimal Harmonization of Out-Network Traffic Control Regulations in Social Networks [Volume 4, Special Issue, 2014, Pages 143-158]
  • Asgari, Farid Introducing a New Banking Product Development Model based on Seed Marketing [Volume 12, Issue 3, 2022, Pages 35-70]
  • Asgari, Gholamreza Presenting a Theoretical Marketing Mix Model for the Development of Iranian Tourism Industry Via Mixed Research Method [Volume 10, Issue 1, 2020, Pages 1-16]
  • Asgarnezhad Nouri, Bagher Determinants Factors and Outcomes of Internet Marketing Capabilities in the Banking Industry [Volume 9, Issue 3, 2019, Pages 19-42]
  • Asgarnezhad Nouri, Bagher The Effects of Emerging Leadership Styles on Sales Force Performance with the Mediating Role of Satisfaction and Trust in the Sales Manager [Volume 12, Issue 2, 2022, Pages 109-144]
  • Asgarnezhad Nouri, Bagher Examining the Model of Situational Factors Affecting Consumer Impulse Buying Behavior (Case Study: Shahrvand Chain Stores in Tehran Metropolis) [Volume 14, Issue 1, 2024, Pages 45-78]
  • Asgaryeh Ahari, Hamed Effects of marketing tactics relationship on customer loyalty from the perspective of Irancell customers [Volume 2, Issue 4, 2013, Pages 44-62]
  • Asgharizadeh, Ezzatollah Elements affect online repurchase intentions of Malaysia’s online shoppers [Volume 4, Special Issue, 2014, Pages 133-142]
  • Asheghi Oskooee, Hooshang A Model for the Frequency Use of Mobile Banking Services [Volume 9, Issue 2, 2019, Pages 169-194]
  • Ashkani, Mahdi Investigation antecedents and consequences of price fairness based on attritional theory. [Volume 5, Issue 2, 2015, Pages 109-126]
  • Ashkani, Mahdi Bibliographic Analysis and Visualization of Research on Entrepreneurial Marketing in the Last Four Decades [Volume 14, Issue 2, 2024, Pages 83-120]
  • Ashrafi, Tahereh The Brand Placement Model using Grounded Theory approach [Volume 7, Issue 4, 2018, Pages 157-172]
  • Askari, Soheil Evaluating the effect of marketing performance on financial performance of Parsian bank [Volume 3, Issue 3, 2014, Pages 107-118]
  • Askarifar, Kazem Designing a Model of Customer Loyalty for Chain Stores [Volume 10, Issue 2, 2020, Pages 153-174]
  • Askarifar, Kazem Investigating the Moderating Effects of Consumers’ Product Involvement and Knowledge in the Relationship between Product Scarcity Content and Online Impulse Buying Intention [Volume 11, Issue 3, 2021, Pages 110-93]
  • Askari ‎, Fatemeh Improving Customers’ Experiences in Pre-Purchase Interaction Points: Graph Theory- ‎Matrix Permanents Approach to Identify and Analyze the Relationships of Influential ‎Factors [Volume 13, Issue 2, 2023, Pages 85-108]
  • Atefyekta, Homa Investigating the Effect of Social Dependency on Customer Trust in Social Networks [Volume 9, Issue 4, 2020, Pages 55-76]
  • Atiyehkar, Gholamreza Factors affecting the hedonic values purchases through Instagram [Volume 6, Issue 2, 2016, Pages 18-1]
  • Attafar, Ali Model of Improving Customer Loyalty in Electronic Stores [Volume 1, Issue 3, 2011, Pages 145-164]
  • Aulipour, Elahe Investigation of Green Marketing Tools' Effect on Consumers' Behavior among Members of Social Networks in Iran [Volume 3, Issue 4, 2014, Pages 41-58]
  • Azar, Adel Desisgning customer agility model based on dynamic capabilities: Effect of IT Competence, Entrepreneurial Alertness And Market Acuity [Volume 2, Issue 1, 2012, Pages 1-24]
  • Azimzadeh ‎, Seyed Morteza The Experience of Tasting Different Brands of Non-alcoholic Beer among Runners Athletes ‎from the Neuromarketing Perspective [Volume 13, Issue 2, 2023, Pages 65-84]
  • Azizi, shahriar Mediator, Moderator and Intervening Variables in Marketing Researchs: Conceptualization, Differences and Statistical Procedures and Tests [Volume 3, Issue 2, 2013, Pages 157-176]
  • Azizi, Shahriar Identifying Content and Structural Dimensions of Iranian Banks Advertising Slogans [Volume 2, Issue 2, 2012, Pages 21-36]
  • Azizi, Shahriar Surveying the relationship between brand equity and brand-customer personality congruency [Volume 2, Issue 4, 2013, Pages 63-81]
  • Azizi, Shahriar Investigating And Comparing “Consumer Decision Making Styles” Among Working and Non-Working Females [Volume 3, Issue 2, 2013, Pages 1-24]
  • Azizi, Shahriar Identification and Explanation of the Nature of Brand Sales Strategy in FMCGs based on Grounded Theory [Volume 6, Issue 3, 2017, Pages 1-18]
  • Azizi, Shahriar Deriving Hierarchical Value Map of Instagram Social Media Brand [Volume 10, Issue 4, 2020, Pages 1-16]
  • Azizi, Shahriar The Effect of Recovery Service and Personal Failures on Customer Satisfaction in Health Services (Case study: Dental industry) [Volume 11, Issue 3, 2021, Pages 210-197]
  • Azizi, Shahriar‏ ‏ Message Content Strategies of Commercial Advertising Campaign: Identification, integration, and validation [Volume 13, Issue 1, 2023, Pages 147-176]
  • Azizi, Shahriyar The effect of customer-base reputation on brand equity [Volume 5, Issue 4, 2016, Pages 39-52]
  • Azizinia, Maryam The Conceptual Model of Personalized Advertising: A Meta-Synthesis Approach [Volume 11, Issue 3, 2021, Pages 196-175]

B

  • Babaei Zakliki, Mohammad Ali Message Content Strategies of Commercial Advertising Campaign: Identification, integration, and validation [Volume 13, Issue 1, 2023, Pages 147-176]
  • Babashahi, Jabbar Designing a Competency Model for Digital Marketing Managers with Thematic Analysis Method [Volume 10, Issue 4, 2020, Pages 127-150]
  • Bafandeh Zendeh, Alireza Modeling Customer Loyalty by System Dynamics Methodology (Case Study: Internet Service Provider Company) [Volume 5, Issue 4, 2016, Pages 185-204]
  • Bafandeh Zendeh, Alireza Modeling the Attractiveness of Investment in Iran Gas Industry from Place Branding Perspective (with Meta-synthesis and System Dynamics Approaches) [Volume 9, Issue 1, 2019, Pages 163-178]
  • Bagherieh, Amirhossein Determinants of Intention to Purchase Online Airline Ticket [Volume 4, Issue 1, 2014, Pages 152-137]
  • Bagherieh, Amirhossein Investigating the Customer Loyalty Model in the Chain Stores of Iran [Volume 5, Issue 1, 2015, Pages 149-168]
  • Bagheri Garbollagh ‎, Hooshmand Intention to Reuse the Augmented Reality App Based on the Stimulus-Organism-Response ‎Framework and Gender Schema Theory in the Fashion Clothing Industry [Volume 13, Issue 2, 2023, Pages 43-64]
  • Baghernezhad Hamzekolaie, Mohammad Ebrahim Challenges and Solutions for Applying New Technologies in Iranian Marketing (Case Study: Augmented Reality (AR) Technology) [Volume 12, Issue 3, 2022, Pages 153-176]
  • Bahiraie, Alireza Predicting Companies Financial bankruptcy Listed in Tehran Stock Exchange using ANN, ANFIS, LOGIT [Volume 6, Issue 2, 2016, Pages 166-153]
  • Bahkshizadeh, Alireza Investigating Brand Social Identity Perspective and Its Influence on Brand Loyalty Development The Case of Kaleh Dairy Company [Volume 2, Issue 2, 2012, Pages 87-106]
  • Bahrainizad, Manijeh Investigating the effect of dimensions of organizational approaches on new product success through variables of customer knowledge management and market knowledge [Volume 6, Issue 3, 2017, Pages 87-108]
  • Bahrainizad, Manijeh Explaining the Compulsive Buying Behavior Based on the Factors of Psychological, Environmental, Materialism and Using Credit Card [Volume 7, Issue 3, 2018, Pages 21-40]
  • Bahrainizad, Manijeh Customer Segmentation in Online Retails Based on Customer Experience and Demographic Characteristics: A Self-Organizing-Maps (SOM) Approach [Volume 12, Issue 1, 2022, Pages 69-88]
  • Bahrainizad, Manizheh Investigating the Effect of Celebrity Endorsements in Advertising on Consumer Attitudes toward Advertising [Volume 7, Issue 1, 2017, Pages 1-22]
  • Bahrainizadeh, manigeh A Model to Explain Customer Loyalty Based on Customer Equity and Customer Satisfaction: A study in mobile services industry in Bushehr [Volume 3, Issue 3, 2014, Pages 21-38]
  • Bahrainizadeh, manigeh Identify and examine the factors affecting brand loyalty: brand mobile phones Study [Volume 4, Issue 3, 2014, Pages 17-38]
  • Bahrainizadeh, Manijeh Studying the Influence of Market Orientation on Job Attitude The Case of Commercial Banks in Bushehr [Volume 2, Issue 1, 2012, Pages 149-166]
  • Bahrainizadeh, Manijeh Investigating the effect of consumerâs risk aversion and product involvement on their brand loyalty and word of mouth behavior: the mediating role of brand attachment and brand trust [Volume 2, Issue 4, 2013, Pages 105-121]
  • Bahrainizadeh, Manijeh Personal drivers and factors influencing the attitude toward mobile advertising: A Study on Mobile phone users [Volume 4, Issue 1, 2014, Pages 20-1]
  • Bahrainizadeh, Manijeh The impact of aspects of organizational learning on competitive intelligence in knowledge-based enterprises [Volume 4, Issue 4, 2014, Pages 57-70]
  • Bahrainizadeh, Manijeh The impact of aspects of organizational learning on competitive intelligence in knowledge-based enterprises [Volume 4, Issue 4, 2014, Pages 57-70]
  • Bahrainizadeh, Manijeh Study the Effect of Sources of Manufacturing Companies on the Achievement of the Objectives of the Trade Exhibition: Case Study at the International Exhibition of Bushehr City [Volume 5, Issue 3, 2016, Pages 161-182]
  • Bahrainizadeh, Manizheh Measuring the Effect of Consumer Perception of Product Packaging Usability on Impulse Buying Decision Considering the Low Level of Consumer Mental Involvement as the Mediating Variable [Volume 6, Issue 1, 2016, Pages 59-78]
  • Bahrami, Amir Providing a Marketing Model Insurance Technology ‘Insurtech’ for Start-up Businesses in the Insurance Industry [Volume 12, Issue 1, 2022, Pages 197-216]
  • Bakhsham, Milad Presenting a Model of the Success Factors of Cause-Related Marketing in Iran [Volume 11, Issue 4, 2022, Pages 177-190]
  • Bakhshizadeh, Alireza An Analysis Credit Rating Factors of Steel Distributors from Customer Perspective in Iran's Market [Volume 5, Issue 4, 2016, Pages 21-38]
  • Bakhshizadeh, Alireza An Analysis Credit Rating Factors of Steel Distributors from Customer Perspective in Iran's Market [Volume 5, Issue 4, 2016, Pages 21-38]
  • Bakhshizadeh, Alireza The Impact of Visual Aspects of Outdoor Advertising on Consumer Brand Awareness, Brand Preference and Brand Loyalty (Case Study: Palladium Mall) [Volume 6, Issue 4, 2017, Pages 1-24]
  • Bakhshizadeh borj, Kobra Cognitive understanding of mobile games satisfaction elements (Using the Ladder Interview Technique in the Repertory Grid Methodology) [Volume 8, Issue 2, 2018, Pages 39-54]
  • Bakhshizadeh borj, Kobra Comparing the Mental Maps of Online and Offline Clothing Buyers Using Zaltman Metaphor Elicitation Technique [Volume 14, Issue 4, 2024, Pages 1-30]
  • Bakhshnezhad, Reza The Effect of Information Quality and Source Credibility on Information Adoption in Online Communities [Volume 12, Issue 4, 2023, Pages 151-176]
  • Bakhtiar Nasrabadi, Hosseinali Developing a Model of Policyholder's Surrender Behavior‏:‏‎ A Study Based on the Grounded Theory [Volume 9, Issue 4, 2020, Pages 33-54]
  • Balouchi, Hossein Elucidating the impact of the structural-organizational intelligence on competitive advantage: the adjustment role of competitive intelligence [Volume 5, Special Issue, 2015, Pages 65-82]
  • Balouei, Hadi Classifying WebQual Variables Based on Kano Model for Evaluating Customer Satisfaction of Internet Banking Service Quality [Volume 2, Issue 2, 2012, Pages 123-142]
  • Bamdad, Naser Explanation Model of Tourism Competitiveness in Iran Touristic Cities [Volume 11, Issue 2, 2021, Pages 45-68]
  • Baqery, Seyed Mohamad Explaining the Structural Relationship Model between Social Network Marketing and Customers’ Behavior towards Brand Promotion in the Dairy Industry (Case Study: Kalleh Company at Social Networks) [Volume 11, Issue 2, 2021, Pages 224-199]
  • Baradaran, vahid Selection of Optimal Marketing Strategy in Competitive Markets by the Development of Game Theory Models [Volume 9, Issue 1, 2019, Pages 107-124]
  • Baradaran Jamili, Bita ٍEvaluating Advertizing Effectiveness of Parsian Bank and Identifying the Factors with Most Influence on Its Improvement in the City of Tehran [Volume 1, Issue 2, 2011, Pages 17-40]
  • Baradarian, Pardis Comparing the Mental Maps of Online and Offline Clothing Buyers Using Zaltman Metaphor Elicitation Technique [Volume 14, Issue 4, 2024, Pages 1-30]
  • Barari, Mojtaba Explaining the Relationship between Positive Behavioral Outcomes of Employees and Customers of Selected Banks [Volume 1, Issue 3, 2011, Pages 129-144]
  • Barezani, Helya Pathology of Iran tourism Brand [Volume 3, Issue 1, 2013, Pages 63-80]
  • Barjoei, Sahebeh The Impact of Social Responsibility and Corporate Image on Brand Equity [Volume 6, Issue 1, 2016, Pages 79-94]
  • Bashekouh Ajirloo, Mohammad Exploring Conversational Marketing in Banking: Influence of Acceptance Factors of Conversational Assistants on Customer Attitudes and Brand Engagement, Considering the Moderating Role of Perceived Risk [Volume 14, Issue 3, 2024, Pages 25-52]
  • Bashiri, Mahdi Market Segmentation from the consumer's perspective using ANN and identification of their key characteristics based on the Taguchi technique (A case study in a shampoo industry) [Volume 4, Issue 4, 2014, Pages 125-142]
  • Bashiri, Mahdi Market Segmentation from the consumer's perspective using ANN and identification of their key characteristics based on the Taguchi technique (A case study in a shampoo industry) [Volume 4, Issue 4, 2014, Pages 125-142]
  • Bashir Khodaparasti, Ramin Investigating the Effect of Greenwashing on Green Trust and Green Purchase Intention with the Mediation of Green Confusion and Perceived Risk [Volume 12, Issue 4, 2023, Pages 177-194]
  • Bashirpour, Mahdi Exploring Instagram User Motivations: An Analysis Using the Laddering Interview and ACV Technique [Volume 14, Issue 1, 2024, Pages 1-20]
  • Bashirpour, Mahdi Comparing the Mental Maps of Online and Offline Clothing Buyers Using Zaltman Metaphor Elicitation Technique [Volume 14, Issue 4, 2024, Pages 1-30]
  • Bashokouh Ajirlo, Mohammad Designing a B2B Digital Marketing Implementation Model with an Emphasis on Artificial Intelligence-based Customer Relationship Management [Volume 13, Issue 3, 2023, Pages 133-158]
  • Basir, Leila Survey The Effect of Service Innovation on Behavioural Intention of Customers with Mediating role of Experiential Marketing Case of: Five-Star Hotels in Mashhad City [Volume 6, Issue 2, 2016, Pages 36-19]
  • Basir, Leila The Effects of Digital Marketing on Consumers’ Buying Behavior (Case Study: Customers of the Digikala Online Store) [Volume 12, Issue 2, 2022, Pages 21-42]
  • Basouli, Mehdi Spiritual Marketing in Tourism: Destination Image Based on Place Attachment and Emotional Solidarity with Residents [Volume 12, Issue 3, 2022, Pages 1-18]
  • Bavarsad, Belgheys Development of a Structural Equation Model for the Impact of Marketing Strategies Alignment on Financial Performance (Case Study: Active Manufacturing Firms in the Industrial Estates of Ahvaz City) [Volume 7, Issue 1, 2017, Pages 23-40]
  • Bayrami Latran, Elyas Formulation and categorizing Iran Behnoosh Co. strategies: a Fuzzy approach [Volume 2, Issue 3, 2012, Pages 135-154]
  • Behboodi, Omid Studying the Influence of Citizen Behavior Influence from Internal Brand Management and Marketing [Volume 7, Issue 1, 2017, Pages 41-58]
  • Behboodi, Omid The Impact of Social Networks Marketing toward Purchase Intention and Brand Loyalty [Volume 7, Issue 3, 2018, Pages 175-190]
  • Behboodi, Omid Investigating the Assimilation of Business Intelligence in Business: Analyzing the Role of External Pressures and the Commitment of Top Managers in Crisis Situations [Volume 12, Issue 3, 2022, Pages 19-34]
  • Behnam, Mohsen The Role of Learning Agility in the Relationship between Service Experience and Value Co-Creation in Consumers with the Moderating Role of Cognitive Engagement [Volume 14, Issue 3, 2024, Pages 77-96]
  • Behzadi, Mohammad Hassan Phenomenological Study of Shopping Mall Atmosphere and Customer Shopping Behavior [Volume 10, Issue 4, 2020, Pages 99-126]
  • Behzadi, Mohammad Hassan The "Phenomenon of Online Store Browsing (Webrooming)" as Experienced by Generation Y Consumers [Volume 14, Issue 1, 2024, Pages 21-44]
  • Behzadnia, Mehrdad Scientific/Mental Typology of Marketing Performance of FinTech Startups Using the Cognitive Q-Method [Volume 14, Issue 3, 2024, Pages 97-134]
  • Beygi, Jamal Investigating Consumers' Intention to Purchase Green Products: using the Theory of Planned Behavior with Environmental Concern and Knowledge [Volume 8, Issue 4, 2019, Pages 111-130]
  • Beyranvand, Tahereh Development of a Structural Equation Model for the Impact of Marketing Strategies Alignment on Financial Performance (Case Study: Active Manufacturing Firms in the Industrial Estates of Ahvaz City) [Volume 7, Issue 1, 2017, Pages 23-40]
  • Bidgoli, Seyed danial Designing a Model for the Impact of Customer Knowledge on the Corporation Performance using the ‎Grounded Theory Approach [Volume 10, Issue 2, 2020, Pages 63-84]
  • Bigdeli, Amir INVESTIGATION THE ROLE OF MOBILE USER’S GENDER ON ACCEPTANCE OF PERMISSION BASE MOBILE MARKETING ON IRANIAN MOBILE USERS AND CONSUMER RIGHTS PROTECTION GUIDELINES [Volume 4, Issue 4, 2014, Pages 65-100]
  • Biranvand, Nisa Investigating the Effect of Marketing Dashboard Development on Organizational Competitiveness by Explaining the Mediating Role of Marketing Memory and Competitive Intelligence [Volume 12, Issue 1, 2022, Pages 43-68]
  • Birzhandi, Salehe Evaluation of E-Trust Building Structures Interact With Transportation [Volume 4, Special Issue, 2014, Pages 45-54]
  • Boostani, Reza Proposing a New Approach for Security of Sending e-Cash Based on Blind Signature and Asymmetric Encryption Algorithms [Volume 1, Issue 2, 2011, Pages 105-116]
  • Boroojerdian, Sepideh Considering the Effect of Fantasy Proneness and Alienation on Consumer Purchase Intentions Emphasizing Nostalgia Proneness and Brand Heritage [Volume 8, Issue 4, 2019, Pages 95-110]
  • Boroomand, Babak Developing a Domestic Model for Tourism Destinations Competitiveness Measurement in Iran [Volume 8, Issue 2, 2018, Pages 105-122]
  • Boubehrezh, Atena A Systematic Approach to the Challenge of Data Quality in Customer-Centric Strategy in Banking Industry [Volume 6, Issue 0, 2016, Pages 177-196]
  • Boudlaei, Hasan Social Media-Based Marketing Strategies in Active Small Businesses in the Field of Tourism [Volume 11, Issue 1, 2021, Pages 201-216]
  • Bozorgi, Saber Analyzing factors Affecting Consumers’ Attitude & Intention to Purchase Counterfeit products of luxury Brands In clothing Industry [Volume 2, Issue 3, 2012, Pages 1-34]
  • Bozorgi-Amiri, Ali Laboratory Services Pricing by using Interval Valued Fuzzy Multi-criteria Decision-making [Volume 9, Issue 1, 2019, Pages 89-106]

C

  • Chaharmahali, AliAkbar An Application of the Diffusion of Innovation Theory in Financial Services Marketing (Case Study: The Stock Exchange) [Volume 7, Issue 3, 2018, Pages 77-86]
  • Chavoshi, Seyyed Rasoul Investigating the Effect of Marketing Intelligence on the Competitiveness of Online Sports Stores ‎with the Mediating Role of Innovative Performance [Volume 10, Issue 3, 2020, Pages 57-80]

D

  • Dabestani, Fatemeh The Influence of Consumers' Innovativeness on their Shopping Decision Making Styles [Volume 1, Issue 3, 2011, Pages 1-26]
  • Dabooeian, Monireh Interaction of Employee Loyalty and Customer Loyalty in the Service Industry [Volume 1, Issue 3, 2011, Pages 27-46]
  • Dadash Pour, Sima Identifying Effective Factors of Brand Co-creation in the Social Media Brand Community [Volume 12, Issue 4, 2023, Pages 69-90]
  • Dalali Isfahani, Rahim Ranking of Financial and Electronic Debts Using Analytic Hierarchy Process (AHP) [Volume 3, Special Issue, 2013, Pages 21-30]
  • Danaye Ne’mat Abad, Naser Analyzing Consumer Preferences for Domestic or Foreign Goods by Agent-based Modeling (Case Study: Home Appliances) [Volume 7, Issue 1, 2017, Pages 131-152]
  • Daneshfar, Salar Effects of Personnel Clothing on Customers’ Expectations of Service Quality and Purchase Intention: The Moderating Effect of Mental Involvement and Gender (Case Study: Melat Bank) [Volume 11, Issue 2, 2021, Pages 133-150]
  • Daneshian, Fatemeh Network Analysis of Strategic Marketing Actions and Quality Function Deployment [Volume 1, Issue 3, 2011, Pages 165-192]
  • Daneshmand, Behnaz The Impact of Social Networks Marketing toward Purchase Intention and Brand Loyalty [Volume 7, Issue 3, 2018, Pages 175-190]
  • Daneshvar Hamidi, Yasamin Examining the Model of Situational Factors Affecting Consumer Impulse Buying Behavior (Case Study: Shahrvand Chain Stores in Tehran Metropolis) [Volume 14, Issue 1, 2024, Pages 45-78]
  • Daniali, Ghorban E-money Laundering Prevention [Volume 4, Special Issue, 2014, Pages 29-38]
  • Darabi, Masoud The Experience of Tasting Different Brands of Non-alcoholic Beer among Runners Athletes ‎from the Neuromarketing Perspective [Volume 13, Issue 2, 2023, Pages 65-84]
  • Daraei, Ayoub The Relationship between Green Packaging and Green Brand Attachment with the Mediating Roles of Green Trust, Green Brand Attitude, and Green Brand Image [Volume 11, Issue 3, 2021, Pages 45-66]
  • Darikndeh, Ali Effects of marketing tactics relationship on customer loyalty from the perspective of Irancell customers [Volume 2, Issue 4, 2013, Pages 44-62]
  • Darvish, Hasan Factors affecting the image inferred from tourism destinations of Islamic Republic of Iran in the international arena [Volume 5, Special Issue, 2015, Pages 31-44]
  • Darvishi, Maryam The effect of market orientation on business performance and organizational innovation with the role of mediator (The case of study: companies manufacturing and supplying parts national Iranian south oil company in the khuzestan province) [Volume 5, Issue 4, 2016, Pages 139-162]
  • Darzian Azizi, Abdolhadi the effect of Cognitiv and emotional factors on the loyalty tourist of the destinationtourist [Volume 6, Issue 2, 2016, Pages 54-37]
  • Dashti, Mehdi Designing a Model on Factors Affecting Customer Participation in Social Commerce Based on Stimuli-Organism-Response Framework [Volume 7, Issue 2, 2017, Pages 17-42]
  • Dastar, Hossein Identification of Factors Affecting Overall Store Price Image (OSPI): A Meta Synthesis Approach [Volume 8, Issue 1, 2018, Pages 1-20]
  • Davali, Mohammad Mahdi The Effects of Brand Anxiety on Brand Obsession Mediated by Brand Hatred and Moderation of Brand affection (Case Study: SAIPA Brand) [Volume 12, Issue 2, 2022, Pages 217-238]
  • Davali ‎, Mohammad Mehdi The Effect of Purchase Intention its Antecedents on Fake News by Moderating Brand ‎Trust: A SOBC Approach [Volume 13, Issue 2, 2023, Pages 143-168]
  • Davari, Ali Analyzing the Driving and Inhibiting Factors of Neuromarketing in Advertising: A Study with a Cognitive Approach [Volume 12, Issue 1, 2022, Pages 89-108]
  • Dehdashti, Zohreh The Investigation of Model of Consumers Responses to Brand Equity Based on Marketing Mix Efforts, Corporate Image and Brand Equity Relation (case stady : Butane Campany) [Volume 4, Issue 1, 2014, Pages 42-21]
  • Dehdashti Shahrokh, Zohre A Meta-Synthesis of the Integrated Model of Customer Value Co-Destruction and Co-Creation [Volume 13, Issue 4, 2023, Pages 1-26]
  • Dehdashti Shahrokh, Zohreh Exploring Instagram User Motivations: An Analysis Using the Laddering Interview and ACV Technique [Volume 14, Issue 1, 2024, Pages 1-20]
  • Dehghan, Maedeh The Application of HRM Policies for Marketing Managers: Emphasis on Marketing Strategies and Organization Performance in SMEs [Volume 11, Issue 3, 2021, Pages 146-129]
  • Dehghan, Nabi Alah Explaining the relationship between Product attributes, Customer experience and Brand equity with Purchase intention and Brand loyalty of mobile in Ahvaz city [Volume 5, Issue 3, 2016, Pages 103-120]
  • Dehghan, Nabi Allah The Effect of Relationship Marketing Strategies On The Irankhodro`s authorized dealers ‘ economical Performance [Volume 4, Issue 1, 2014, Pages 106-93]
  • Dehghan ashkezari, Mohammadreza Scientific/Mental Typology of Marketing Performance of FinTech Startups Using the Cognitive Q-Method [Volume 14, Issue 3, 2024, Pages 97-134]
  • Dehghan Chachakami, Mohadeseh Athletes Branding: Identifying and Investigating Athletes Brand Image from the Fan’s Viewpoint (Case Study: Ali Daei Brand) [Volume 6, Issue 0, 2016, Pages 127-144]
  • Dehghan Chachkami, Mphadeseh The Role of Brand Personality in Stimulating Mobile Purchase Decision; Considering the Intervention of Brand Trust and Advertising Content [Volume 7, Issue 1, 2017, Pages 153-172]
  • Dehghan Dehnavi, Mohammad Ali Calculating Cost Efficiency of Banking Sector in Iran and Evaluating the Impact of Banks’ Marketing Performance on Cost Efficiency [Volume 6, Issue 1, 2016, Pages 143-160]
  • Dehghani, ahdi Elucidating the impact of the structural-organizational intelligence on competitive advantage: the adjustment role of competitive intelligence [Volume 5, Special Issue, 2015, Pages 65-82]
  • Dehghani, ahdi Elucidating the impact of the structural-organizational intelligence on competitive advantage: the adjustment role of competitive intelligence [Volume 5, Special Issue, 2015, Pages 65-82]
  • Dehghani, Ali The effect of Advertising on the Profitability of Iranian Textiles [Volume 4, Issue 2, 2014, Pages 155-172]
  • Dehghani, Ali Estimation of life insurance demand function in Iran [Volume 5, Special Issue, 2015, Pages 1-14]
  • Dehghani, Ali Estimation of life insurance demand function in Iran [Volume 5, Special Issue, 2015, Pages 1-14]
  • Dehghani, Tayyeb Identification and Ranking of Factors affecting the implementation of Knowledge Management based on TOPSIS Technique [Volume 5, Special Issue, 2015, Pages 163-174]
  • Dehghanian, Armin Explaining the Drivers of Customer’s Perceived Value in the Retail Industry: Thematic Analysis and Shannon Entropy [Volume 14, Issue 2, 2024, Pages 55-82]
  • Dehghani ghahnavieh, Adeleh Exploring Conversational Marketing in Banking: Influence of Acceptance Factors of Conversational Assistants on Customer Attitudes and Brand Engagement, Considering the Moderating Role of Perceived Risk [Volume 14, Issue 3, 2024, Pages 25-52]
  • Dehghani Ghahnavieh, Adeleh Explaining the effect of justice and empathy on the forgiving behavior of the consumer: Investigating the moderating role of the relationship with the seller [Volume 11, Issue 3, 2021, Pages 128-111]
  • Dehghani Samani, Nastaran The the presentation of the model and primary index for identification and measuring the effective factors on customer satisfaction and loyalty in the automobile industry [Volume 3, Issue 4, 2014, Pages 155-168]
  • Dehghani Soltani, Mahdi Devising a model brand loyalty in tires industry: the adjustment role of customer perceived value [Volume 5, Issue 1, 2015, Pages 183-200]
  • Dehghan Menshadi, Sajedeh The Growth and Success of Dynamic Internet Businesses [Volume 11, Issue 4, 2022, Pages 191-210]
  • Dehghanpouri, Houriyeh Investigating the Effects of Information Technology Capability on the Competitiveness of Sports Stores with the Mediating Role of Social Innovation [Volume 12, Issue 3, 2022, Pages 111-132]
  • Dehghanpouri ‎, Houriyeh The Experience of Tasting Different Brands of Non-alcoholic Beer among Runners Athletes ‎from the Neuromarketing Perspective [Volume 13, Issue 2, 2023, Pages 65-84]
  • Delvari, Marziye The Impact of Corporate Social Responsibility on Brand Loyalty through Brand Credibility (Case Study: Saderat Bank of Iran, Bushehr City) [Volume 7, Issue 4, 2018, Pages 57-76]
  • Didekhani, Hosein Medical Tourism Development in Golestan Province; An Assessment of Identified Solutions [Volume 6, Issue 4, 2017, Pages 25-36]
  • Dini, Amin Identifying Content and Structural Dimensions of Iranian Banks Advertising Slogans [Volume 2, Issue 2, 2012, Pages 21-36]
  • Divandari, Ali Devising a Branding Model for Multi-Purpose Mega Projects Localization for Iran: Implementing and Testing in a Multi-Purpose Project [Volume 2, Issue 2, 2012, Pages 1-20]
  • Doaei, Habibollah Analyzing the Influence of Customers’ Perception of Marketing Mix on Brand Equity: The Case of Razavi Nutritive Products [Volume 1, Issue 2, 2011, Pages 93-104]
  • Doaei, Habibollah Barriers and Crucial factors affecting Iranian consumer mind during online shopping [Volume 3, Special Issue, 2013, Pages 59-68]
  • Doaei, Zohre Sadat Investigating the Effects of Anomie Feeling on Defeat Feeling Considering the Role of Consumer Disillusionment with Marketing Activities [Volume 12, Issue 2, 2022, Pages 145-160]
  • Donyapour, Hossein Investigating the Effect of Marketing Intelligence on the Competitiveness of Online Sports Stores ‎with the Mediating Role of Innovative Performance [Volume 10, Issue 3, 2020, Pages 57-80]
  • Doosti-Irani, Mahboobeh Spiritual Marketing in Tourism: Destination Image Based on Place Attachment and Emotional Solidarity with Residents [Volume 12, Issue 3, 2022, Pages 1-18]
  • Doosti-Irani, Mahnaz Spiritual Marketing in Tourism: Destination Image Based on Place Attachment and Emotional Solidarity with Residents [Volume 12, Issue 3, 2022, Pages 1-18]
  • Dousthosseini, Fahimeh Presenting a Model for Simulating Factors Affecting Brand Loyalty in the Online Retail Industry with a System Dynamics Approach [Volume 14, Issue 1, 2024, Pages 103-126]

E

  • Ebrahimi, Abdolhamid Analyzing factors Affecting Consumers’ Attitude & Intention to Purchase Counterfeit products of luxury Brands In clothing Industry [Volume 2, Issue 3, 2012, Pages 1-34]
  • Ebrahimi, Abdolhamid Medical Tourism Development in Golestan Province; An Assessment of Identified Solutions [Volume 6, Issue 4, 2017, Pages 25-36]
  • Ebrahimi, Abolghasem Investigating the effect of aesthetic aspect of packaging and its dimensions on purchase intention through packaging preference [Volume 5, Issue 2, 2015, Pages 163-184]
  • Ebrahimi, Abolghasem Presenting a Model of Marketing Influencers in the Social Network: A Case Study of Fashion Industry [Volume 14, Issue 3, 2024, Pages 1-24]
  • Ebrahimi, Elham Iranian Products Brand Hate: Testing an Indigenous Conceptual Pattern of Causes and Consequences of Brand Hate [Volume 11, Issue 1, 2021, Pages 45-62]
  • Ebrahimi, Elham Investigation of Customer experience research evolution: Using bibliometric analysis and visualization [Volume 11, Issue 3, 2021, Pages 92-67]
  • Ebrahimi, Khadijeh The effect of brand value on corporate revenue and corporate value [Volume 4, Issue 2, 2014, Pages 41-54]
  • Ebrahimi, Mehdi Brand Positioning of Five-Star Hotels for Travel Agents [Volume 6, Issue 2, 2016, Pages 222-203]
  • Ebrahimi, MohammadReza Identifying and Prioritizing the Export Barriers and Proposing Initiatives to Developing Small to Medium Enterprises (SMEs) Export Case Study: Feed Industry in West Azerbaijan [Volume 3, Issue 1, 2013, Pages 139-160]
  • Ebrahimian, Hossein Customer Satisf Action, Financial Performance And Shareholder Value [Volume 5, Special Issue, 2015, Pages 95-110]
  • Ebrahimpour azbari, Mostafa Investigating the Effect of the Customer’s First Impression from the Advertiser’s Personality on the ‎Effectiveness of Advertisement: The Moderating Role of the Customer’s Self-Congruence with the Advertiser ‎‎(Case Study: Management Students of Guilan University)‎ [Volume 10, Issue 2, 2020, Pages 129-152]
  • Ebrahimzadeh, Reza The Conceptual Model of Personalized Advertising: A Meta-Synthesis Approach [Volume 11, Issue 3, 2021, Pages 196-175]
  • Eghbali, Babak Presenting a Model of the Temporal Effects on Consumer Behavior Based on a Meta Synthesis Approach [Volume 11, Issue 4, 2022, Pages 63-84]
  • Eidi, Fatemeh An Analysis Credit Rating Factors of Steel Distributors from Customer Perspective in Iran's Market [Volume 5, Issue 4, 2016, Pages 21-38]
  • Eivazinezhad, Salman The Effect of Recovery Service and Personal Failures on Customer Satisfaction in Health Services (Case study: Dental industry) [Volume 11, Issue 3, 2021, Pages 210-197]
  • Ekhlassi, Amir Devising a Branding Model for Multi-Purpose Mega Projects Localization for Iran: Implementing and Testing in a Multi-Purpose Project [Volume 2, Issue 2, 2012, Pages 1-20]
  • Ekhlassi, Amir Introducing a Comprehensive Model of Service Brand Equity and Customer Buying Behavior - The Case of ANSAR Bank [Volume 1, Issue 3, 2011, Pages 63-78]
  • Ekhlassi, Amir Offering a model for measuring service brand equity in the field of services : Testing and implementation in a virtual university. [Volume 3, Issue 2, 2013, Pages 191-206]
  • Ekhlassi, Amir e-retail branding by grounded theory [Volume 6, Issue 2, 2016, Pages 188-167]
  • Ekhlassi, Amir The Role of Internal Market Orientation in Developing Entrepreneurial Orientation: the Case of Internet Service Providers (ISPs) in Tehran [Volume 8, Issue 1, 2018, Pages 97-116]
  • Elahi, Shaban Assessment of the Status of Maturity Models Presented in the Field of Intelligence and Business Analysis: A Systematic Review of Research Literature [Volume 11, Issue 4, 2022, Pages 85-106]
  • Elahigol, Akram impact of interval marketing on market- oriented considering mediatory variables of organizational commitment and organizational citizenship behavior: case of Mellat bank of Tehran. [Volume 2, Issue 1, 2012, Pages 25-46]
  • Emadi, Pouya Effect of Influencer-Audience Alignment on Purchase Intentions: The Mediating Role of Customer Citizenship and Engagement Behaviors [Volume 14, Issue 2, 2024, Pages 27-54]
  • Emadi Sadeghi, Leila Exploring Flow Experience in Augmented Reality Technology Based on the Virtual ‎Liminoid Theory Dimensions [Volume 13, Issue 1, 2023, Pages 115-146]
  • Emamgholizadeh ‎, Saeed Influencer Marketing: Identifying and Explaining the Psychological Effects of Social Media ‎Influencers on consumers (Case Study: Female Students of Mazandaran University)‎ [Volume 13, Issue 3, 2023, Pages 23-48]
  • Esfahani, Mir Ebrahim Evaluating Effective Factors on Impulse Buying at Chain Store in Mashhad:(Case Study: Poruma Chain Store) [Volume 4, Issue 4, 2014, Pages 71-84]
  • Esfidani, Mohamad rahim Designing a Model for B2B Relationship Marketing in the Parsian Tourism Business Network [Volume 7, Issue 4, 2018, Pages 23-40]
  • Esfidani, Mohammadrahim Clustering Customers Loyalty in the Mellat Bank Customers' Club, Based on Demographic Information Using Data Mining Method [Volume 6, Issue 1, 2016, Pages 39-58]
  • Esfidani, MohammadRahim Investigation of social shopping for fashion in apparel market of Tehran [Volume 4, Issue 2, 2014, Pages 173-190]
  • Esfidani, Mohammad Rahim Study the effect of the organizational factors on the acceptance using combined heat and power Generation plants (small-scale generation) by organizational Consumers [Volume 2, Issue 2, 2012, Pages 37-50]
  • Esfidani, Mohammad Rahim Identifying & Classification of Criteria in Choosing a Bank By Customers: Case Study at Bank Mellat [Volume 3, Issue 2, 2013, Pages 135-156]
  • Esfidani, Mohammad Rahim Considering the effect of Human Personality on Brand Personality [Volume 6, Issue 2, 2016, Pages 114-93]
  • Eshaghi, Alireza A Model of E-Loyalty and Word-Of-Mouth based on e-trust in E-banking services (Case Study: Mellat Bank) [Volume 4, Special Issue, 2014, Pages 101-114]
  • Eshaghi Daravi, Sayad Mohammad Sadegh Conceptualization of Brand Image by Psychological Life Space Theory in Iranian Retail Banking [Volume 11, Issue 1, 2021, Pages 87-110]
  • Eslami, Ghasem Segmenting Notebook PC market based on life style (The case of Ferdowsi University students) [Volume 4, Issue 4, 2014, Pages 113-140]
  • Esmaeeli, Mohammad Reza Strategic Marketing Model for the Iranian Handicraft Based on Grounded Theory [Volume 7, Issue 2, 2017, Pages 93-114]
  • Esmaeili, Leila Toward the Design of Rural Intelligent Public Transportation System Rural Public Transportation of Iran [Volume 3, Special Issue, 2013, Pages 51-58]
  • Esmaeilian, Hassan The impact of employees' emotional conditions on customer satisfaction and loyalty with the mediating role of rapport (Case study: travelers of Hashemi Nezhad airport of Mashhad who use customs [Volume 4, Issue 4, 2014, Pages 235-258]
  • Esmaeili Mahyari, Mostafa Investigation of Customer experience research evolution: Using bibliometric analysis and visualization [Volume 11, Issue 3, 2021, Pages 92-67]
  • Esmaeilinasab, Maryam Effects of Temperament Traits and Customer Involvement on Post-Purchase Cognitive Dissonance [Volume 13, Issue 4, 2023, Pages 27-50]
  • Esmaeilpour, Fariba Violation of Advertising and Marketing Legal Regulations on Children’s Food Packaging: A Qualitative Study [Volume 14, Issue 3, 2024, Pages 135-154]
  • Esmaeilpour, Majid Study the Effect of Sources of Manufacturing Companies on the Achievement of the Objectives of the Trade Exhibition: Case Study at the International Exhibition of Bushehr City [Volume 5, Issue 3, 2016, Pages 161-182]
  • Esmaeilpour, Majid Studying the effect of customer relationship management on the quality dimensions of relationship, from the perspective of the Iran insurance industry customers [Volume 5, Special Issue, 2015, Pages 29-44]
  • Esmaeilpour, Majid Studying the effect of customer relationship management on the quality dimensions of relationship, from the perspective of the Iran insurance industry customers [Volume 5, Special Issue, 2015, Pages 29-44]
  • Esmaeilpour, Majid The Impact of Social Responsibility and Corporate Image on Brand Equity [Volume 6, Issue 1, 2016, Pages 79-94]
  • Esmaeilpour, Majid Investigating the effect of dimensions of organizational approaches on new product success through variables of customer knowledge management and market knowledge [Volume 6, Issue 3, 2017, Pages 87-108]
  • Esmaeilpour, Majid Investigating the Effect of Celebrity Endorsements in Advertising on Consumer Attitudes toward Advertising [Volume 7, Issue 1, 2017, Pages 1-22]
  • Esmaeilpour, Majid The Effect of Electronic Word-of-Mouth (E-WOM) on Consumers Behavioral Responses (A Study of Instagram Users) [Volume 9, Issue 2, 2019, Pages 195-218]
  • Esmaeilpour, Majid Measuring the‏ ‏Aesthetics of Packaging Impact and Perceived Product Quality on the‏ ‏Intention Purchase with the ‎Moderating Role of Consumer Innovativeness and Consumer Environmental Concern Background [Volume 10, Issue 3, 2020, Pages 81-104]
  • Esmaeilpour, Reza An Empirical Study of the Impact of Response Strategies and Reputation of the Company on Consumers' Purchase Intention and Negative Word of Mouth Communication at the Time of Product Failure [Volume 9, Issue 2, 2019, Pages 31-52]
  • Esmaelian, Majid Presenting a Diffusion Model for the New Product with the Simultaneous Impact of Price and Advertising [Volume 11, Issue 1, 2021, Pages 143-156]
  • Esmailiyan, Amirbahman Clustering Customers Loyalty in the Mellat Bank Customers' Club, Based on Demographic Information Using Data Mining Method [Volume 6, Issue 1, 2016, Pages 39-58]
  • Esmailpour, Majid Studying the Influence of Market Orientation on Job Attitude The Case of Commercial Banks in Bushehr [Volume 2, Issue 1, 2012, Pages 149-166]
  • Esmailpour, Majid Customer Segmentation in Online Retails Based on Customer Experience and Demographic Characteristics: A Self-Organizing-Maps (SOM) Approach [Volume 12, Issue 1, 2022, Pages 69-88]
  • Esmailpur, Hassan The Analysis of Brand Love and the Impact of Associations, Satisfaction, and Trust on Brand Love [Volume 8, Issue 4, 2019, Pages 1-26]
  • Etebari, Mehdi Analysis of the Moderating Role of Time Style Congruity on the Relationship between Customers Participation and New Product Development (NPD) Time in the Industrial Marketing Context [Volume 11, Issue 2, 2021, Pages 198-169]
  • Etemadi, Keyvan Predicting Companies Financial bankruptcy Listed in Tehran Stock Exchange using ANN, ANFIS, LOGIT [Volume 6, Issue 2, 2016, Pages 166-153]

F

  • Faezirad, Mohammadali The Improvement of Revenue Management in the Hoteling Industry using Neural Networks to Determine Stochastic Parameter in an Overbooking Model [Volume 7, Issue 3, 2018, Pages 87-106]
  • Faezi Rad, Mohammad Ali Development of SPACE Matrix with Fuzzy Delphi Analytical Hierarchy Process to determine the strategic position of the business Case study in Iran UPVC industry [Volume 4, Issue 3, 2014, Pages 55-74]
  • Faezi Razy, Farshad Presenting a Model of the Temporal Effects on Consumer Behavior Based on a Meta Synthesis Approach [Volume 11, Issue 4, 2022, Pages 63-84]
  • Fakhari, Mojtaba An Investigation of the Impact of Marketing Mix Elements on Consumer Behaviour through the Role of Brand Equity [Volume 6, Issue 0, 2016, Pages 75-90]
  • Fakoor Saghih, Amir Mohammad Investigating the Effect of Consumers’ Need for Uniqueness on Their Purchasing Behavior through Self-‎expression and Self-presentation [Volume 10, Issue 4, 2020, Pages 17-36]
  • Fallah, Mohsen Designing the Business Re-Engineering Model in Iranian Banking Industry with the Emphasis on Customer ‎Orientation: An Exploratory Mixed-method Research [Volume 10, Issue 1, 2020, Pages 17-38]
  • Fallah-Shams, Mir-Feiz Identifying Factors Affecting Value Creation for Corporate Banking Customers [Volume 12, Issue 2, 2022, Pages 1-20]
  • Farahmand, Ali Asghar Identifying Factors Affecting Value Creation for Corporate Banking Customers [Volume 12, Issue 2, 2022, Pages 1-20]
  • Farajloo Motlagh, Mahsa The Effect of Relationship Marketing Strategies On The Irankhodro`s authorized dealers ‘ economical Performance [Volume 4, Issue 1, 2014, Pages 106-93]
  • Farhadi nahad, Romina Dystechnia: technology deficient model and suggestions for entrepreneurship [Volume 4, Issue 3, 2014, Pages 191-210]
  • Farhang, Sahel Effects of Digital Orientation on Marketing Performance with the Mediating Role of Digital Marketing Capabilities in Small and Medium Businesses [Volume 13, Issue 4, 2023, Pages 115-136]
  • Farhikhteh, Fatemeh Identifying Content and Structural Dimensions of Iranian Banks Advertising Slogans [Volume 2, Issue 2, 2012, Pages 21-36]
  • Faridchehr, Elham Presenting the Structure of Effective Factors in the Disposing of Goods using the Repertory Grid (Validation of the Structure in the Mobile Phone Market in Tehran) [Volume 12, Issue 1, 2022, Pages 129-150]
  • Farjam, Saeed Designing Conseptual Model of Value Creation Entrepreneurship (Wave IV) [Volume 5, Special Issue, 2015, Pages 19-30]
  • Farjam, Saeid Investigating Psychological Contract Breach and Perceived Betrayal on the Desire for Revenge and Avoidance among Customers of Luxury Hotels [Volume 12, Issue 4, 2023, Pages 133-150]
  • Farmani, Mahdi The Impact of Social Bundling on Consumers' Encouragement to Purchase Online Packages (The Case of Hamrah Avval Internet Packages) [Volume 9, Issue 1, 2019, Pages 145-162]
  • Farmani, Mahdi Identification and Prioritization of Effective Dimensions on the Customer’s Experience in Retail Environments ‎‎(Case Study: Ofogh Koorosh Chain Stores)‎ [Volume 9, Issue 3, 2019, Pages 179-200]
  • Farokhi, Mojtaba Effect of Influencer-Audience Alignment on Purchase Intentions: The Mediating Role of Customer Citizenship and Engagement Behaviors [Volume 14, Issue 2, 2024, Pages 27-54]
  • Farokhi, Sorour Segmentation of the Customers of Iran Banking System in terms of Customer Expectations and Perceived Value of Banking Services Using Data Mining Techniques [Volume 6, Issue 1, 2016, Pages 201-220]
  • Farrokhian, Sahel Investigating Customer Knowledge Sharing in Online Brand Communities with a Meta-synthesis Approach [Volume 12, Issue 4, 2023, Pages 195-226]
  • Farrokh pour, Elahe Compare current and desired state of tourism in Iran, and its role in business development and entrepreneurship culture in the country [Volume 4, Issue 3, 2014, Pages 61-96]
  • Farrokh pour, Fatemeh Compare current and desired state of tourism in Iran, and its role in business development and entrepreneurship culture in the country [Volume 4, Issue 3, 2014, Pages 61-96]
  • Farsi Rad, Amir Explaining the relationship between Product attributes, Customer experience and Brand equity with Purchase intention and Brand loyalty of mobile in Ahvaz city [Volume 5, Issue 3, 2016, Pages 103-120]
  • Farsizadeh, Hossein Elucidating the impact of the structural-organizational intelligence on competitive advantage: the adjustment role of competitive intelligence [Volume 5, Special Issue, 2015, Pages 65-82]
  • Farsizadeh, Hssein Devising a model brand loyalty in tires industry: the adjustment role of customer perceived value [Volume 5, Issue 1, 2015, Pages 183-200]
  • Faryabi, Mohammad Investigating the impact of marketing intelligence on competitive advantage in SMEs [Volume 4, Issue 4, 2014, Pages 25-46]
  • Faryabi, Mohammad Investigating the impact of marketing intelligence on competitive advantage in SMEs [Volume 4, Issue 4, 2014, Pages 25-46]
  • Faryabi, MohammadRahim Investigating the effect of Individual Characteristics on Marketing Intelligence in Organization (Case Study: Tehran Scientific Centers and Manufacturing Companies) [Volume 1, Issue 1, 2011, Pages 71-100]
  • Faryabi, MohammadRahim Investigating the effect of Individual Characteristics on Marketing Intelligence in Organization (Case Study: Tehran Scientific Centers and Manufacturing Companies) [Volume 1, Issue 1, 2011, Pages 71-100]
  • Fatahi, Sahar Providing a Model of Compulsive Buying among Women Using Grounded Theory [Volume 6, Issue 1, 2016, Pages 121-142]
  • Fatemi, Pantea Deriving Hierarchical Value Map of Instagram Social Media Brand [Volume 10, Issue 4, 2020, Pages 1-16]
  • Fatemi, Zahra Studying the Mediator Role of Customer Based Brand Equity in Successful Customer Relationship and Brand Image of Five Star Hotels in Mashhad [Volume 2, Issue 1, 2012, Pages 73-92]
  • Fatemi, Zahra Modeling the Effects of Desirable Image of Organization on Consumers in Service Sector [Volume 4, Issue 2, 2014, Pages 125-140]
  • Fathali, Matineh Phenomenological Analysis of Omni-channel Shopping Value from the Perspective of ‘Generation Y’ and ‘Generation X’ Customers [Volume 12, Issue 2, 2022, Pages 43-66]
  • Fathi, Hanieh Investigating the Effect of Perceived Price Unfairness on Consumer Brand Hate in a Dynamic Pricing System (Case Study: Snapp Online Taxi) [Volume 12, Issue 1, 2022, Pages 109-128]
  • Fathi, Saeed SMS Advertising and Consumer Privacy: Analysis of Factors Affecting Consumer Willingness to send and Receive Information in Permission and Data based SMS advertising [Volume 3, Special Issue, 2013, Pages 101-124]
  • Fayyazi, Marjan E-recruitment in Iran [Volume 3, Special Issue, 2013, Pages 31-38]
  • Fayyazi, Marjan E-recruitment in Iran [Volume 3, Special Issue, 2013, Pages 31-38]
  • Fayyazi, Marjan E-recruitment in Iranian Bank and insurance industry [Volume 4, Special Issue, 2014, Pages 69-78]
  • Fazli, Safar Sales Forecasting Using the Meta-learning Method (Case study: Aluminum Sales in Iran’s Mercantile Exchange Market) [Volume 13, Issue 3, 2023, Pages 113-132]
  • Feiz, Davod Examining the factors affecting on customer complaint behavior: with the mediator role of post-purchase regret in the fashion clothing Industry [Volume 8, Issue 2, 2018, Pages 199-216]
  • Feiz, Davod Investigating the Impact of Social Media Marketing Activities as Growth Hacking Strategy on Behavioral intention and Oral Promotion of Customers [Volume 8, Issue 4, 2019, Pages 45-68]
  • Feiz, Davod Strategic Pricing and its Effect on Company Performance [Volume 9, Issue 1, 2019, Pages 1-14]
  • Feiz, Davod International Marketing Ecosystem [Volume 9, Issue 4, 2020, Pages 1-14]
  • Feiz, Davod Effects of Personnel Clothing on Customers’ Expectations of Service Quality and Purchase Intention: The Moderating Effect of Mental Involvement and Gender (Case Study: Melat Bank) [Volume 11, Issue 2, 2021, Pages 133-150]
  • Feiz, Davod Challenges and Solutions for Applying New Technologies in Iranian Marketing (Case Study: Augmented Reality (AR) Technology) [Volume 12, Issue 3, 2022, Pages 153-176]
  • Feiz, Davood Study the effect of intention to use online social networks on brand performance with investigating the mediating role of customer-based brand equity [Volume 5, Issue 3, 2016, Pages 55-68]
  • Feiz, Davood Internal Marketing, a strategy to gain competitive advantage in insurance companies [Volume 5, Special Issue, 2015, Pages 15-28]
  • Feiz, Davoud Devising a model brand loyalty in tires industry: the adjustment role of customer perceived value [Volume 5, Issue 1, 2015, Pages 183-200]
  • Feizi, Kamran Competitive Intelligence based on Social Network Content and the Factors Affecting its Process [Volume 9, Issue 3, 2019, Pages 43-60]
  • Feiz Mohammadi, Shirin Investigating the impact of brand distinctiveness and prestige on customer brand loyalty through customer-brand identification (Case of: Customers of Toyota dealers) [Volume 4, Issue 3, 2014, Pages 1-16]
  • Feiz Mohammadi, Shirin Investigating the impact of brand distinctiveness and prestige on customer brand loyalty through customer-brand identification (Case of: Customers of Toyota dealers) [Volume 4, Issue 3, 2014, Pages 1-16]
  • Feiz Mohammadi, Shirin Examining The influence of customer-brand identification on loyalty by the intermediary role of service quality, perceived value and brand trust in Homa hotel of Mashhad [Volume 6, Issue 2, 2016, Pages 92-75]
  • Feizpour, Mohammad ali Effect of information technology on value chain of Iranian Exemplary Exporter Manufacturer Companies [Volume 2, Issue 4, 2013, Pages 22-43]
  • Feli, Razieh the effect of Cognitiv and emotional factors on the loyalty tourist of the destinationtourist [Volume 6, Issue 2, 2016, Pages 54-37]
  • Forooghi Asl, Mohammad Javad Green consumers segmentation using lifestyle variables [Volume 5, Issue 4, 2016, Pages 163-184]
  • Foroudi, Pantea Marketing and Senses: The Influence of Scent and Color Cues on the Affective Costumer Experience of Food e-Tailing [Volume 12, Issue 1, 2022, Pages 1-24]
  • Forouzandeh Shahraki, Parisa Investigating co-creation intention and its correlation with perceived value and positive Word-of-Mouth; considering the role of perceived time risk [Volume 6, Issue 3, 2017, Pages 127-146]

G

  • Ganji Bidmeshk, Olfat Proposing and Testing the Model of Aligning the Marketing Information Security Policy with Strategic Information Systems Plan (Case Study: Ferdowsi University of Mashhad) [Volume 5, Issue 4, 2016, Pages 73-98]
  • Ganjkhani, Milad Investigating the Effect of Word of Mouth Advertising on the Growth Rate of the Number of Mobile Game ‎Users in Iran [Volume 9, Issue 4, 2020, Pages 151-170]
  • Garmsiri, Mohsen Design and test banking services marketing model based on systematic Grounded theory method in Bank Saderat Iran [Volume 11, Issue 3, 2021, Pages 44-23]
  • Gerami asl, Amir Predicting Companies Financial bankruptcy Listed in Tehran Stock Exchange using ANN, ANFIS, LOGIT [Volume 6, Issue 2, 2016, Pages 166-153]
  • Ghaedi, HosseinAli Investigating the effect of dimensions of organizational approaches on new product success through variables of customer knowledge management and market knowledge [Volume 6, Issue 3, 2017, Pages 87-108]
  • Ghaffari, Farhad INVESTIGATION THE ROLE OF MOBILE USER’S GENDER ON ACCEPTANCE OF PERMISSION BASE MOBILE MARKETING ON IRANIAN MOBILE USERS AND CONSUMER RIGHTS PROTECTION GUIDELINES [Volume 4, Issue 4, 2014, Pages 65-100]
  • Ghaffari, Farhad The Effect of the Role of Product Category in Attribute-based versus End-benefit Oriented Emotional Advertising [Volume 8, Issue 3, 2019, Pages 99-118]
  • Ghaffari, Mohammad Identification and Prioritization of Effective Dimensions on the Customer’s Experience in Retail Environments ‎‎(Case Study: Ofogh Koorosh Chain Stores)‎ [Volume 9, Issue 3, 2019, Pages 179-200]
  • Ghaffari, Mohammad Investigation of Customer experience research evolution: Using bibliometric analysis and visualization [Volume 11, Issue 3, 2021, Pages 92-67]
  • Ghaffari Feyzabadi, Javad Investigating the Effect of Price Image and Social Media on Customers’ Intention to Purchase [Volume 10, Issue 1, 2020, Pages 147-168]
  • Ghafoorian Shagerdi, Amir An investigation of the Impact of Promotion Strategy on the relationship between Communication Tools and Consumer Based Brand Equity (CBBE) in Iran Food Industry [Volume 6, Issue 0, 2016, Pages 1-18]
  • Ghaforifard, Mahdi Investigating Customer Knowledge Sharing in Online Brand Communities with a Meta-synthesis Approach [Volume 12, Issue 4, 2023, Pages 195-226]
  • Ghafourian shagerdi, Amir Identification and Explanation of Effective Propellers in the Commercial Branding of Industrial Products in ‎Lorestan Province [Volume 9, Issue 3, 2019, Pages 101-120]
  • Ghafourian Shagerdi, Amir Studying the Influence of Citizen Behavior Influence from Internal Brand Management and Marketing [Volume 7, Issue 1, 2017, Pages 41-58]
  • Ghafourian Shagerdi, Amir The Impact of Social Networks Marketing toward Purchase Intention and Brand Loyalty [Volume 7, Issue 3, 2018, Pages 175-190]
  • Ghanavati, Mahdi Strategic Orientation and Order of Market Entry of Food Firms [Volume 1, Issue 3, 2011, Pages 47-62]
  • Gharache, Manijeh Investigating And Comparing “Consumer Decision Making Styles” Among Working and Non-Working Females [Volume 3, Issue 2, 2013, Pages 1-24]
  • Gharache, Manizghe The effect of customer-base reputation on brand equity [Volume 5, Issue 4, 2016, Pages 39-52]
  • Gharacheh, Manizheh Conceptualization of the City Branding Model in Iran [Volume 6, Issue 4, 2017, Pages 37-52]
  • Gharecheh, Manijeh Interaction of Employee Loyalty and Customer Loyalty in the Service Industry [Volume 1, Issue 3, 2011, Pages 27-46]
  • Gharecheh, Manijeh Identifying and Measuring the Ethical Marketing components in the Iranian selected industries (Food and Cosmetic industries) [Volume 11, Issue 4, 2022, Pages 35-62]
  • Gharecheh, Manizheh Identification and Explanation of the Nature of Brand Sales Strategy in FMCGs based on Grounded Theory [Volume 6, Issue 3, 2017, Pages 1-18]
  • Gharibnavaz, Nader Identify and Prioritize the Factors Affecting the Optimal Location Selection of Retail Chain Stores Using Geomarketing [Volume 11, Issue 1, 2021, Pages 111-142]
  • Gharibnavaz, Nader Presenting the Structure of Effective Factors in the Disposing of Goods using the Repertory Grid (Validation of the Structure in the Mobile Phone Market in Tehran) [Volume 12, Issue 1, 2022, Pages 129-150]
  • Ghasemi, Atena The impact of employees' emotional conditions on customer satisfaction and loyalty with the mediating role of rapport (Case study: travelers of Hashemi Nezhad airport of Mashhad who use customs [Volume 4, Issue 4, 2014, Pages 235-258]
  • Ghasemi, Maedeh The Effect of Content Quality and Brand Interactivity on Purchase Behavior with the Mediating Role of Users' Cognitive and Emotional Involvement in Social Networks [Volume 12, Issue 3, 2022, Pages 133-152]
  • Ghaseminejad, Mina Investigating the Application of brand linguistics indices in branding Activities related to brand name and logo [Volume 11, Issue 1, 2021, Pages 26-1]
  • Ghaviheykal, Mahdi Investigating the Effect of Consumers’ Need for Uniqueness on Their Purchasing Behavior through Self-‎expression and Self-presentation [Volume 10, Issue 4, 2020, Pages 17-36]
  • Ghazifard, Amirmehdi The Factors Influencing the Development of Radio Frequency Identification Technology in E-Supply Chain Management (Case study: Iran Khodro Industrial Group (IKCO)) [Volume 1, Issue 1, 2011, Pages 41-70]
  • Ghazifard, Amir Mehdi Radio Frequency Identification (RFID): A Technology for Enhancing Computerized Maintenance System (CMMS) [Volume 3, Special Issue, 2013, Pages 13-20]
  • Ghazizadeh, Mostafa Tendency to Message Delivery in Internet Viral Marketing [Volume 1, Issue 3, 2011, Pages 219-236]
  • Ghazizadeh, Mostafa Identify the relationship between CSR and customer loyalty(Case Study: Bank Mellat) [Volume 3, Issue 3, 2014, Pages 75-94]
  • Ghazizadeh, Mostafa Market Segmentation from the consumer's perspective using ANN and identification of their key characteristics based on the Taguchi technique (A case study in a shampoo industry) [Volume 4, Issue 4, 2014, Pages 125-142]
  • Ghobakhloo, Hamed Presenting the Structure of Effective Factors in the Disposing of Goods using the Repertory Grid (Validation of the Structure in the Mobile Phone Market in Tehran) [Volume 12, Issue 1, 2022, Pages 129-150]
  • Ghodrat, Somayeh Investigating Psychological Contract Breach and Perceived Betrayal on the Desire for Revenge and Avoidance among Customers of Luxury Hotels [Volume 12, Issue 4, 2023, Pages 133-150]
  • Ghodselahi, ahmad Phenomenology in Consumer Research [Volume 4, Issue 3, 2014, Pages 107-132]
  • Ghodselahi, Ahmad The Impact of Consumer Currency Perception on Price Sensitivity [Volume 3, Issue 1, 2013, Pages 119-138]
  • Gholami, Mahmoud Explaining the relationship between Product attributes, Customer experience and Brand equity with Purchase intention and Brand loyalty of mobile in Ahvaz city [Volume 5, Issue 3, 2016, Pages 103-120]
  • Gholami karin, Mahmood Impact of Strategic Orientation on Business Performance through Marketing Capabilities (Case of Study: Mehr Eghtesad Bank Branches in Isfahan) [Volume 8, Issue 2, 2018, Pages 87-104]
  • Gholamshahi, Touraj Antecedents and Outcomes of Search Engines Loyalty: Designing a model of Iranian Users Loyalty [Volume 3, Issue 2, 2013, Pages 25-46]
  • Gholipour, Zahra The Effect of consumer’s mindset on copycatting strategies [Volume 6, Issue 3, 2017, Pages 161-174]
  • Ghollamzadeh, Rasoul Strategic Orientation and Order of Market Entry of Food Firms [Volume 1, Issue 3, 2011, Pages 47-62]
  • Ghomi Aveili, Zeinat Systematic review of meta-synthesis technique based brand equity: Analysis of constituents and its consequences from a combined perspective (financial-customer) [Volume 11, Issue 2, 2021, Pages 91-112]
  • Ghorbani, Mohsen Comprehensive Framework for Strategic Formulation in Isfahan Power Plant by Marketing Approach [Volume 3, Issue 3, 2014, Pages 119-134]
  • Ghorbanian, Parisa Analysis of Retailer Equity Based on Selected Store Image Dimensions (Case Study: Refah, CityCenter (HyperStar) & Kowsar stores) [Volume 5, Issue 3, 2016, Pages 143-160]
  • Ghoreishi, Seyed Jamal Evaluation of E-Trust Building Structures Interact With Transportation [Volume 4, Special Issue, 2014, Pages 45-54]
  • Giahchin, Mehdi Offering a model for measuring service brand equity in the field of services : Testing and implementation in a virtual university. [Volume 3, Issue 2, 2013, Pages 191-206]
  • Godarzi, Samira The Relation between Corporate Governance and Corporate Stock Value in Financial industries of TSE [Volume 4, Issue 3, 2014, Pages 97-118]
  • Goharpad, Mahdi Market Segmentation from the consumer's perspective using ANN and identification of their key characteristics based on the Taguchi technique (A case study in a shampoo industry) [Volume 4, Issue 4, 2014, Pages 125-142]
  • Golalizadeh, Fatemeh Evaluation and Analysis of the Strategies of Food Products Entry to Foreign Markets [Volume 1, Issue 3, 2011, Pages 193-218]
  • Golalizadeh, Fatemeh Identification of the Effective Factors and Dimensions of Customer's Emotion in Online Shopping of Luxury Cosmetic Products [Volume 12, Issue 3, 2022, Pages 89-110]
  • Golarzi, Gholamhossein Identifiying components of electronic insurance development in iran: a mixed approach [Volume 5, Special Issue, 2015, Pages 83-94]
  • Golmohammadi, Alireza Identifying and prioritizing factors that influence reapeted patronage of Etka chain-stores customers: a neural network approach [Volume 2, Issue 4, 2013, Pages 122-150]
  • Golshahi, Behnam Identifying the role of extrovert marketing capability on new product development performance: The modifying role of structure based customer [Volume 6, Issue 3, 2017, Pages 109-126]

H

  • Habibi, Masoumeh The effect of marketing capabilities on sense-making and shaping the creative and timely marketing strategy [Volume 5, Issue 1, 2015, Pages 107-128]
  • HAbibi, Marziyeh Strategic Marketing Model for the Iranian Handicraft Based on Grounded Theory [Volume 7, Issue 2, 2017, Pages 93-114]
  • Hadadian, alireza Determinants of Intention to Purchase Online Airline Ticket [Volume 4, Issue 1, 2014, Pages 152-137]
  • Hadadian, alireza Determinants of Intention to Purchase Online Airline Ticket [Volume 4, Issue 1, 2014, Pages 152-137]
  • Hadadian, alireza Determinants of Intention to Purchase Online Airline Ticket [Volume 4, Issue 1, 2014, Pages 152-137]
  • Hadadian, Alireza Antecedents and Outcomes of Search Engines Loyalty: Designing a model of Iranian Users Loyalty [Volume 3, Issue 2, 2013, Pages 25-46]
  • Hadadian, Alireza Evaluating Effective Factors on Impulse Buying at Chain Store in Mashhad:(Case Study: Poruma Chain Store) [Volume 4, Issue 4, 2014, Pages 71-84]
  • Hadadian, Alireza Examining The influence of customer-brand identification on loyalty by the intermediary role of service quality, perceived value and brand trust in Homa hotel of Mashhad [Volume 6, Issue 2, 2016, Pages 92-75]
  • Hadadiyan, Alireza The fan behavior model in sport sponsorship [Volume 6, Issue 2, 2016, Pages 202-189]
  • Haddadian, Alireza Investigating the Customer Loyalty Model in the Chain Stores of Iran [Volume 5, Issue 1, 2015, Pages 149-168]
  • Haghighi, Mohammad Effects of marketing tactics relationship on customer loyalty from the perspective of Irancell customers [Volume 2, Issue 4, 2013, Pages 44-62]
  • Haghighi, Mohammad D1) Designing a Model for Empowering Iranian Brands with an Emphasis on the Open Innovation Approach in the Home Appliances Industry [Volume 12, Issue 4, 2023, Pages 91-112]
  • Haghighi, Mohammad Ali Identifying & Classification of Criteria in Choosing a Bank By Customers: Case Study at Bank Mellat [Volume 3, Issue 2, 2013, Pages 135-156]
  • Haghighi Kafash, Mahdi Providing a Marketing Model Insurance Technology ‘Insurtech’ for Start-up Businesses in the Insurance Industry [Volume 12, Issue 1, 2022, Pages 197-216]
  • Haghighinasab, Manijeh Assessing the Brand Positioning of Cosmetic Products from the Consumers’ Perspective by Using the Perceptual Map Technique [Volume 10, Issue 4, 2020, Pages 151-172]
  • Haghighinasab, Manijheh The Effect of Content Quality and Brand Interactivity on Purchase Behavior with the Mediating Role of Users' Cognitive and Emotional Involvement in Social Networks [Volume 12, Issue 3, 2022, Pages 133-152]
  • Haghighinasab, Manizheh SMS advertisements' adoption among Tehran mobile users [Volume 4, Issue 4, 2014, Pages 47-64]
  • Haghighinasab, Manizheh SMS advertisements' adoption among Tehran mobile users [Volume 4, Issue 4, 2014, Pages 47-64]
  • Haghighi Nasab, Manijeh The Effect of Top Management Support on Green Marketing Strategy and Environmental Performance in the Industrial Sector of Iran [Volume 6, Issue 1, 2016, Pages 23-38]
  • Haghjooye Javanmard, Nastaran Developing a Model for Measuring the Quality of Fintech Customer Service Using a Systematic Review Approach [Volume 12, Issue 2, 2022, Pages 189-216]
  • Haghshenas, Farideh Categorizing the Driving Affecting Factors on Iran’s Carpet Industry competitiveness by Fuzzy Topsis Technique [Volume 1, Issue 1, 2011, Pages 127-154]
  • Haghshenas e kashani, Farideh Designing the Business Re-Engineering Model in Iranian Banking Industry with the Emphasis on Customer ‎Orientation: An Exploratory Mixed-method Research [Volume 10, Issue 1, 2020, Pages 17-38]
  • Hajiha, Ali Designing a Model for the Acceptance of Innovation-based Health Services with a Mixed-Method Exploratory ‎Approach [Volume 10, Issue 4, 2020, Pages 81-98]
  • Haji Karimi, Abbasali Analysis of impact Cognitive and affective trust between Interactions buyers and sellers (a case study Companies in Iranian Industry Food Ingredients) [Volume 4, Issue 4, 2014, Pages 167-182]
  • Haji Karimi, Babak Providing a Marketing Model Insurance Technology ‘Insurtech’ for Start-up Businesses in the Insurance Industry [Volume 12, Issue 1, 2022, Pages 197-216]
  • Hajipour, Bahman The effect of customer-base reputation on brand equity [Volume 5, Issue 4, 2016, Pages 39-52]
  • Hajipour, Bahman Identifying and Modeling Consumer Motivations for Participation in the Value Co-Creation in Beverage Industry (Zamzam Iran Co.) [Volume 9, Issue 2, 2019, Pages 53-76]
  • Hajizadeh, Somayeh Investigating the Impact of Demographic Characteristics on Encouraging Public Donations via SMS Advertising [Volume 1, Issue 1, 2011, Pages 23-40]
  • Hajizadeh Gashti, Mohammad Ali Elements affect online repurchase intentions of Malaysia’s online shoppers [Volume 4, Special Issue, 2014, Pages 133-142]
  • Hajkarimi, Abbasali Designing and Explaining the Model of Persistent Customer Loyalty in e-Commerce: A Study in the e-Retailer’s Web Sites [Volume 1, Issue 2, 2011, Pages 79-92]
  • Hakami Shalamzari, Behnam The study Influence Internal aspects of compensation strategies on the Development Innovation staff Agricultural Bank Chahrmahal & Bakhtiari Province Using Robbins & DeCenzo Model [Volume 4, Issue 3, 2014, Pages 1-24]
  • Hakiminya, Behzad An investigation of the factors affecting customer satisfaction with electronic banking in Isfahan [Volume 3, Special Issue, 2013, Pages 139-150]
  • Hamedi, Orkideh Designing and Validating a Long-Term Buyer-Seller Communication Model in Free Trade Zones [Volume 13, Issue 4, 2023, Pages 161-182]
  • Hamedi, Proshat Customer clustering for appointing rebating strategies, case study: Kadbano Co. [Volume 3, Issue 3, 2014, Pages 135-150]
  • Hamidi, Nasser Introducing a New Banking Product Development Model based on Seed Marketing [Volume 12, Issue 3, 2022, Pages 35-70]
  • Hamidizadeh, Mohammadreza The Impact of Boycott Intention on Purchase Decision through Consumer Decision Making Style [Volume 5, Issue 3, 2016, Pages 35-54]
  • Hamidizadeh, Mohammad reza Conceptualization of the City Branding Model in Iran [Volume 6, Issue 4, 2017, Pages 37-52]
  • Hamidizadeh, Mohammad Reza Designing and Explaining the Model of Persistent Customer Loyalty in e-Commerce: A Study in the e-Retailer’s Web Sites [Volume 1, Issue 2, 2011, Pages 79-92]
  • Hamidizadeh, Mohammad Reza The examination of relationship personality dimensions & Brand equity and moderating role of Ethical Attributes [Volume 2, Issue 3, 2012, Pages 35-50]
  • Hamidizadeh, Mohammad Reza Designing and testing the model of selecting components for segmentation of the international market (case study of international gasoline market) [Volume 6, Issue 3, 2017, Pages 19-36]
  • Hamidi zadeh, Ali Considering the effect of Human Personality on Brand Personality [Volume 6, Issue 2, 2016, Pages 114-93]
  • HAMZELOO, ATEFEH The Relationship between Customer Relationship Management( CRM) and Performance In Makazy Province Gas Company. [Volume 4, Issue 1, 2014, Pages 118-107]
  • Harandi, Ataollah Modeling the Effects of Desirable Image of Organization on Consumers in Service Sector [Volume 4, Issue 2, 2014, Pages 125-140]
  • HARANDI, ATA OLLAH The Influence of Relationship Marketing on Customer Relationship Performance in Using New Electronic Banking Services [Volume 7, Issue 3, 2018, Pages 55-76]
  • Hasangholipour, Tahmoreth Strategic Pricing and its Effect on Company Performance [Volume 9, Issue 1, 2019, Pages 1-14]
  • Hasangholipour, Tahmoures Phenomenology in Consumer Research [Volume 4, Issue 3, 2014, Pages 107-132]
  • Hasani ‎, Aliakbar Customer Churn Analysis Based on the Data-mining Approach: Hybrid Algorithm ‎Incorporates Decision Tree and Bayesian Network [Volume 13, Issue 2, 2023, Pages 1-22]
  • Hasanzadeh, Alireza Studying the Effect of IT on Sustainable Development of Tourism Destinations toward Developing Smart Tourism Destinations (Based on the Meta Synthetize Approach) [Volume 7, Issue 4, 2018, Pages 95-116]
  • Hasanzadeh, Mohammad Examining the Model of Situational Factors Affecting Consumer Impulse Buying Behavior (Case Study: Shahrvand Chain Stores in Tehran Metropolis) [Volume 14, Issue 1, 2024, Pages 45-78]
  • Hashemi, Seyyed Alireza Toward the Design of Rural Intelligent Public Transportation System Rural Public Transportation of Iran [Volume 3, Special Issue, 2013, Pages 51-58]
  • Hashemian, Mojhdeh Review and Identification of Critical Success Factors in Adoption of Mobile Banking by Customers [Volume 1, Issue 3, 2011, Pages 99-108]
  • Hashemi ‎, Seyed Moslem Analysis of the Masculine and Feminine Brand Personality and the Customer-based Brand ‎Equity on Instagram Pages of Fast-moving Consumer Goods [Volume 13, Issue 1, 2023, Pages 73-88]
  • Hassagholi pour, Tahmoures Identification of Online and Offline Drivers of Customer-Based Brand Equity (CBBE) in Telecommunications Companies [Volume 14, Issue 2, 2024, Pages 149-170]
  • Hassangholipour, Tahmoures impact of interval marketing on market- oriented considering mediatory variables of organizational commitment and organizational citizenship behavior: case of Mellat bank of Tehran. [Volume 2, Issue 1, 2012, Pages 25-46]
  • Hassangholi pour, Tahmoures Developing a Model of Policyholder's Surrender Behavior‏:‏‎ A Study Based on the Grounded Theory [Volume 9, Issue 4, 2020, Pages 33-54]
  • Hassanian-esfahani, Roya A New Trust Model for B2C E-Commerce Based on 3D User Interfaces [Volume 3, Special Issue, 2013, Pages 69-80]
  • HassaniNejhad, Majid Identifying Content and Structural Dimensions of Iranian Banks Advertising Slogans [Volume 2, Issue 2, 2012, Pages 21-36]
  • Hassani Nezhad, Majid The Theory of Antecedents and Consequences of Consumers’ Brand Identification [Volume 3, Issue 2, 2013, Pages 207-222]
  • Hassanpour, Bahram Investigating the Impact of Demographic Characteristics on Encouraging Public Donations via SMS Advertising [Volume 1, Issue 1, 2011, Pages 23-40]
  • Hassanzade, Mahmood The Antecedents of Positive Attitude towards Domestic Products; a Survey on Two Different products [Volume 9, Issue 2, 2019, Pages 129-148]
  • Hassanzadeh, Alireza Designing a Fuzzy Expert System For Measuring E-Banking Service Quality [Volume 5, Issue 1, 2015, Pages 59-88]
  • Hassanzadeh, Alireza Assessment of the Status of Maturity Models Presented in the Field of Intelligence and Business Analysis: A Systematic Review of Research Literature [Volume 11, Issue 4, 2022, Pages 85-106]
  • Hassanzadeh, Mahmood Examining a structural model of consumer animosity impact on boycotting pilgrimage and recreation trips to Saudi Arabia and the United Arab Emirates in Tehran [Volume 6, Issue 4, 2017, Pages 53-66]
  • Hassanzadeh Sarhangi, Nima Investigating the Effect of Price Image and Social Media on Customers’ Intention to Purchase [Volume 10, Issue 1, 2020, Pages 147-168]
  • Hassongholipour, Tahmoures Determining The Personality Of Selected Brands Through The Archetypes And Explaining The Way Of Perception Of Their Consumers [Volume 2, Issue 4, 2013, Pages 1-21]
  • Hatami, Anahita Presenting a Model of Marketing Influencers in the Social Network: A Case Study of Fashion Industry [Volume 14, Issue 3, 2024, Pages 1-24]
  • Hatami, Azadeh Investigation of customer perception of waiting time on the phone insurance system [Volume 5, Special Issue, 2015, Pages 45-64]
  • Hatami, Leyla Designing a Model of Customer Loyalty for Chain Stores [Volume 10, Issue 2, 2020, Pages 153-174]
  • Hataminasab, Hassan Investigating and Categorizing Effective Factors and Components on New Product Development Process (Studying SMEs Managers’ Perspective in Food and Beverage Industries of Fars Province) [Volume 1, Issue 1, 2011, Pages 101-126]
  • Hataminasab, Sayyed Hassan Scientific/Mental Typology of Marketing Performance of FinTech Startups Using the Cognitive Q-Method [Volume 14, Issue 3, 2024, Pages 97-134]
  • Hatami nasab, Sayyed Hasan Investigating the Application of brand linguistics indices in branding Activities related to brand name and logo [Volume 11, Issue 1, 2021, Pages 26-1]
  • Hatami nasab, Seyed Hassan Designing a Model for development of dry port in Iran by Delphi, Gap analyze and Fuzzy Dematel [Volume 5, Issue 4, 2016, Pages 205-230]
  • Hazari ‎, Narges Investigating the Effect of Instagram Contests Feature on User Engagement by Explaining ‎the Mediating Role of Users’ Emotions and Brand Awareness [Volume 13, Issue 1, 2023, Pages 177-196]
  • Heidari, Hamed Developing a model of factors affecting the customer satisfaction in traditional and electronic banking [Volume 5, Issue 1, 2015, Pages 201-218]
  • Heidary, Ali Measuring Brand Equity of Higher Education Institutes and Universities (Case Study: Tehran Business Schools) [Volume 7, Issue 3, 2018, Pages 141-158]
  • Heidarzadeh, Kambiz The Influence of Consumers' Innovativeness on their Shopping Decision Making Styles [Volume 1, Issue 3, 2011, Pages 1-26]
  • Heidarzadeh, Kambiz The Effect of the Role of Product Category in Attribute-based versus End-benefit Oriented Emotional Advertising [Volume 8, Issue 3, 2019, Pages 99-118]
  • Heidarzadeh, Kambiz Identification of Dominant Customer Behavior Patterns among different Sectors over Time (Case Study: Ansar Bank) [Volume 8, Issue 4, 2019, Pages 149-165]
  • Heidarzadeh, Kambiz Phenomenological Study of Shopping Mall Atmosphere and Customer Shopping Behavior [Volume 10, Issue 4, 2020, Pages 99-126]
  • Heidarzadeh, Kambiz The "Phenomenon of Online Store Browsing (Webrooming)" as Experienced by Generation Y Consumers [Volume 14, Issue 1, 2024, Pages 21-44]
  • Heidarzadeh Hanzaee, Kambiz Phenomenological Analysis of Omni-channel Shopping Value from the Perspective of ‘Generation Y’ and ‘Generation X’ Customers [Volume 12, Issue 2, 2022, Pages 43-66]
  • Heidarzadeh hanzaei, kambiz A Phenomenological Approach to Strengthening of Brand Attachment Strategy in Product Categories [Volume 7, Issue 2, 2017, Pages 43-62]
  • Hekmatpanah, Masood Studying Effective Managerial-Organizational Factors on Sales of Modern Banking Services (Case study: selected branches of Mehr Bank in Isfahan province) [Volume 3, Issue 4, 2014, Pages 127-138]
  • Hemmati, Maryam Internal Marketing, a strategy to gain competitive advantage in insurance companies [Volume 5, Special Issue, 2015, Pages 15-28]
  • Hendijani, Rosa Enhancing the Effect of Location of Carbon Footprint Labels on Environmentally Friendly Product Packages on Consumers' Visual Attention [Volume 13, Issue 4, 2023, Pages 97-114]
  • Hendijani Fard, Morteza The effect of technology commercialization competence on competitive advantage: The moderating role of market orientation [Volume 7, Issue 1, 2017, Pages 59-74]
  • Hendijani Fard, Morteza The Role of Internal Market Orientation in Developing Entrepreneurial Orientation: the Case of Internet Service Providers (ISPs) in Tehran [Volume 8, Issue 1, 2018, Pages 97-116]
  • Heydari, Ali Study the effect of the organizational factors on the acceptance using combined heat and power Generation plants (small-scale generation) by organizational Consumers [Volume 2, Issue 2, 2012, Pages 37-50]
  • Heydari, Hassan Calculating Cost Efficiency of Banking Sector in Iran and Evaluating the Impact of Banks’ Marketing Performance on Cost Efficiency [Volume 6, Issue 1, 2016, Pages 143-160]
  • Heydariyeh, Seyed Abdollah Presenting a Model of the Temporal Effects on Consumer Behavior Based on a Meta Synthesis Approach [Volume 11, Issue 4, 2022, Pages 63-84]
  • Hodjati talemi, Hadi Proposing a New Approach for Security of Sending e-Cash Based on Blind Signature and Asymmetric Encryption Algorithms [Volume 1, Issue 2, 2011, Pages 105-116]
  • Hooshmand, Mohsen Studying Consumers Conformity in Virtual Networks between the Students of Shahid Chamran University of Ahwaz [Volume 3, Issue 1, 2013, Pages 49-62]
  • Hooshmand Chaijani ‎, Milad Investigating the Effect of Instagram Contests Feature on User Engagement by Explaining ‎the Mediating Role of Users’ Emotions and Brand Awareness [Volume 13, Issue 1, 2023, Pages 177-196]
  • Hosani, Mansorah Analyzing the Influence of Customers’ Perception of Marketing Mix on Brand Equity: The Case of Razavi Nutritive Products [Volume 1, Issue 2, 2011, Pages 93-104]
  • Hoshivar, Roghayeh Empirical Investigating of Creative Advertising Effects on Purchase Intention: Mediating Role of Attitude toward Ad and Attitude Toward Brand [Volume 4, Issue 4, 2014, Pages 181-194]
  • Hossainee, Hassan Effects of marketing tactics relationship on customer loyalty from the perspective of Irancell customers [Volume 2, Issue 4, 2013, Pages 44-62]
  • Hossainee, Mahmoud Surveying the effect of market orientation and innovation on performance of food companies of Iran Stock Exchange [Volume 2, Issue 3, 2012, Pages 107-120]
  • Hossainee, MirzaHassan Investigating the Impact of Demographic Characteristics on Encouraging Public Donations via SMS Advertising [Volume 1, Issue 1, 2011, Pages 23-40]
  • Hossainee, Yaghoub Companies Export Function: Identifying the Effects of Perceived Competitive Advantages, Adapting Marketing Tactics and Exporting Experience on Export Function [Volume 1, Issue 1, 2011, Pages 155-180]
  • Hossainee, Yaghoub Analyzing the Influence of Internal Marketing on Organizational Performance in Travel Agencies of Tehran Using Structural Equation Modeling [Volume 2, Issue 1, 2012, Pages 111-128]
  • Hossaini Moghadam, Seyed Mohammadreza The Investigation of Mediating Role of Market Orientation and Intrapreneurship Behavior in Relationship between Business Strategy and Organizational Performance [Volume 4, Issue 4, 2014, Pages 207-234]
  • Hossaini Moghadam, Seyed Mohammadreza The impact of employees' emotional conditions on customer satisfaction and loyalty with the mediating role of rapport (Case study: travelers of Hashemi Nezhad airport of Mashhad who use customs [Volume 4, Issue 4, 2014, Pages 235-258]
  • Hosseini, Abolhasan Explaining the Drivers of Customer’s Perceived Value in the Retail Industry: Thematic Analysis and Shannon Entropy [Volume 14, Issue 2, 2024, Pages 55-82]
  • Hosseini, SeyedMilad Deriving Hierarchical Value Map of Instagram Social Media Brand [Volume 10, Issue 4, 2020, Pages 1-16]
  • Hosseini, Seyed Rasoul Investigating Customer Knowledge Sharing in Online Brand Communities with a Meta-synthesis Approach [Volume 12, Issue 4, 2023, Pages 195-226]
  • Hosseini, seyed somayeh Explaining the Relationship between the Perceived Value of Customers of Luxury Car Brands and their Purchasing ‎Behavior in Tehran [Volume 10, Issue 2, 2020, Pages 43-62]
  • Hosseini, Seyed Yaghoub Presenting a Model to Explain Employee Based Brand Equity in Commercial Insurance Companies of Yazd Province [Volume 3, Issue 1, 2013, Pages 1-16]
  • Hosseini, Seyyed Abed Analysis of the EEG Signal Using Higher-Order Spectra (HOS) in the Neuro-marketing Application [Volume 12, Issue 1, 2022, Pages 25-42]
  • Hosseini, Seyyed Mahmoud Identifying and Measuring the Ethical Marketing components in the Iranian selected industries (Food and Cosmetic industries) [Volume 11, Issue 4, 2022, Pages 35-62]
  • Hosseini, Snam An Investigation of the Impact of Selling Orientation and Salesperson Expertise on Salesperson Performance According to the Mediator Role of Customer Trust (Case Study: Selling Agencies of Imported Vehicles in Mashhad) [Volume 6, Issue 0, 2016, Pages 55-74]
  • Hosseini, Yaghoub A study of the effective factors on users’ loyalty towards email services: Investigating e-quality, e-satisfaction, and e-trust [Volume 3, Issue 4, 2014, Pages 77-92]
  • Hosseini Seno, Seyed Amin Proposing and Testing the Model of Aligning the Marketing Information Security Policy with Strategic Information Systems Plan (Case Study: Ferdowsi University of Mashhad) [Volume 5, Issue 4, 2016, Pages 73-98]
  • Hosseinzadeh, Masoumeh The effect of marketing capabilities on sense-making and shaping the creative and timely marketing strategy [Volume 5, Issue 1, 2015, Pages 107-128]
  • Hosseinzadeh, Mohammadreza Compilation of Credit Risk Strategy based on SWOT Model at Bank Melli of Iran [Volume 8, Issue 2, 2018, Pages 55-68]
  • Hosseinzadeh shahri, ma'soomeh the investigation of children's relative influence on Iranian families purchase decisions [Volume 4, Issue 1, 2014, Pages 172-153]
  • Houshmand, Mahboobeh Analysis of the EEG Signal Using Higher-Order Spectra (HOS) in the Neuro-marketing Application [Volume 12, Issue 1, 2022, Pages 25-42]
  • Hozhabri, Ali Akbar Elements affect online repurchase intentions of Malaysia’s online shoppers [Volume 4, Special Issue, 2014, Pages 133-142]
  • Hozoori, Mohammad Javad Identify and Rank the Factors Affecting the Development of the Export Business in International Markets [Volume 5, Special Issue, 2015, Pages 111-122]

I

  • Ibrahimi, Abdulhamid Customers’ Perception of Relationship Benefits at Different Stages of the Relationship Life Cycle [Volume 10, Issue 2, 2020, Pages 1-20]
  • Ilani, Reyhane Investigating the Effect of Consumers’ Need for Uniqueness on Their Purchasing Behavior through Self-‎expression and Self-presentation [Volume 10, Issue 4, 2020, Pages 17-36]
  • Irani, Hamid Reza Investigation of Customer experience research evolution: Using bibliometric analysis and visualization [Volume 11, Issue 3, 2021, Pages 92-67]
  • Iranzadeh, Soleyman The effects of marketing mix elements on Brand equity [Volume 2, Issue 3, 2012, Pages 155-172]
  • Iravan Tafti, Abolfazl Investigating the Assimilation of Business Intelligence in Business: Analyzing the Role of External Pressures and the Commitment of Top Managers in Crisis Situations [Volume 12, Issue 3, 2022, Pages 19-34]
  • Issai, MohammadTaghi Review and Identification of Critical Success Factors in Adoption of Mobile Banking by Customers [Volume 1, Issue 3, 2011, Pages 99-108]

J

  • Jabbarzadeh, Bahram Investigating the Effect of Risk, Value, and Price Consciousness on Willingness to Purchase Gray Market Goods in Kerman Province [Volume 1, Issue 1, 2011, Pages 1-22]
  • Jafari, Pejman INVESTIGATION THE ROLE OF MOBILE USER’S GENDER ON ACCEPTANCE OF PERMISSION BASE MOBILE MARKETING ON IRANIAN MOBILE USERS AND CONSUMER RIGHTS PROTECTION GUIDELINES [Volume 4, Issue 4, 2014, Pages 65-100]
  • Jafari, Seyed Mohammadbagher The Impact of Cognitive and Affective Factors on Attitude and Acceptance of Mobile Advertising [Volume 7, Issue 2, 2017, Pages 167-192]
  • Jafari, Seyed Mohammadbagher The Impact of Social Bundling on Consumers' Encouragement to Purchase Online Packages (The Case of Hamrah Avval Internet Packages) [Volume 9, Issue 1, 2019, Pages 145-162]
  • Jafari, Seyed Mohammadbagher Providing a Framework for Using Seeding in Marketing: A Meta-Synthesis Approach [Volume 11, Issue 2, 2021, Pages 69-90]
  • Jafari, Seyed Mohammadbagher A Framework for Social Media Marketing Evaluation in SMEs: A Mixed-methods Approach [Volume 12, Issue 4, 2023, Pages 1-28]
  • Jafari Haftkhani, Nader Factors Influencing Consumers’ Behavior Change about National Product with Social Marketing Approach (Case: Iran’s Men Clothing Industry) [Volume 10, Issue 1, 2020, Pages 39-62]
  • Jafarinia, Saeid Exploring how customer engagement is involved in branding based on UGT theory and S-O-R framework [Volume 10, Issue 4, 2020, Pages 55-80]
  • Jafarizadeh, Furooz Studying Consumers Conformity in Virtual Networks between the Students of Shahid Chamran University of Ahwaz [Volume 3, Issue 1, 2013, Pages 49-62]
  • Jafarzadeh, Mehdi Analyzing factors Affecting Consumers’ Attitude & Intention to Purchase Counterfeit products of luxury Brands In clothing Industry [Volume 2, Issue 3, 2012, Pages 1-34]
  • Jafarzadeh kenari, Mehdi Investigating Brand Social Identity Perspective and Its Influence on Brand Loyalty Development The Case of Kaleh Dairy Company [Volume 2, Issue 2, 2012, Pages 87-106]
  • Jahandideh, Behrouz Identifying and prioritizing factors that influence reapeted patronage of Etka chain-stores customers: a neural network approach [Volume 2, Issue 4, 2013, Pages 122-150]
  • Jahanshahi, Fatemeh Explaining the Mediating Role of Marketing Ambidexterity in the Relationship between Market Knowledge Development, Intellectual Capital, and Knowledge-based Firms’ Performance [Volume 11, Issue 4, 2022, Pages 107-126]
  • Jahanyan, Saeed Studying the Effect of IT on Sustainable Development of Tourism Destinations toward Developing Smart Tourism Destinations (Based on the Meta Synthetize Approach) [Volume 7, Issue 4, 2018, Pages 95-116]
  • Jalalian, Saeed Behavioral differences between the two groups of users and non-users of self-service technologies [Volume 4, Issue 1, 2014, Pages 136-119]
  • Jalali Kaldeh, Alireza Investigating the effect of Individual Characteristics on Marketing Intelligence in Organization (Case Study: Tehran Scientific Centers and Manufacturing Companies) [Volume 1, Issue 1, 2011, Pages 71-100]
  • Jalalniya, Raheleh Designing and Validating a Long-Term Buyer-Seller Communication Model in Free Trade Zones [Volume 13, Issue 4, 2023, Pages 161-182]
  • Jalaly, Shahrzad Customer Behavior Analysis using Web Usage Mining [Volume 8, Issue 2, 2018, Pages 69-86]
  • Jamadi, Ali Investigating the Effects of Anomie Feeling on Defeat Feeling Considering the Role of Consumer Disillusionment with Marketing Activities [Volume 12, Issue 2, 2022, Pages 145-160]
  • Jamali, Khadijeh Identifying and Ranking of Performance Indicators of Entering Foreign Markets With a Case Study in Iran Khodro Industrial Group [Volume 1, Issue 2, 2011, Pages 61-78]
  • Jamali, Shahram Surveying the relationship between brand equity and brand-customer personality congruency [Volume 2, Issue 4, 2013, Pages 63-81]
  • Jamalieh Bastami, Behtash Designing and testing the model of selecting components for segmentation of the international market (case study of international gasoline market) [Volume 6, Issue 3, 2017, Pages 19-36]
  • Jami pour, Mona A Framework for Social Media Marketing Evaluation in SMEs: A Mixed-methods Approach [Volume 12, Issue 4, 2023, Pages 1-28]
  • Jami Pour, , Mona Identifying and Ranking the Challenges and Opportunities of Social Media Marketing [Volume 9, Issue 1, 2019, Pages 69-88]
  • Jamshidi, Homeyra Keywords personalfactors,InternalFactors,Externalfactors,stimulus marketing(Mixed Marketing),berand, quality [Volume 3, Issue 2, 2013, Pages 223-238]
  • Jamshidi, Mina Designing a Model of factors influencing the behavior of young students Iranian clothing [Volume 6, Issue 4, 2017, Pages 159-176]
  • Jamshidi ‎, Mohammad Javad Identifying the Dimensions of Digital Marketing of Electronic Businesses of the Insurance ‎Industry in Iran [Volume 13, Issue 2, 2023, Pages 169-192]
  • Janatian, Sima Predicting E-banking Tendency from Personality & Demographic Characteristics [Volume 3, Special Issue, 2013, Pages 39-50]
  • Jandaghi, Gholamreza Investigating co-creation intention and its correlation with perceived value and positive Word-of-Mouth; considering the role of perceived time risk [Volume 6, Issue 3, 2017, Pages 127-146]
  • Javadi, Milad The "Phenomenon of Online Store Browsing (Webrooming)" as Experienced by Generation Y Consumers [Volume 14, Issue 1, 2024, Pages 21-44]
  • Javanmardi, Parisa The Effects of Service Failure and Brand Transgression on Customer Coping Strategies in Internet Taxis [Volume 12, Issue 1, 2022, Pages 177-196]
  • Javidani, Masoud Identification and Explanation of the Nature of Brand Sales Strategy in FMCGs based on Grounded Theory [Volume 6, Issue 3, 2017, Pages 1-18]
  • Javidi, Fateme A Framework for Social Media Marketing Evaluation in SMEs: A Mixed-methods Approach [Volume 12, Issue 4, 2023, Pages 1-28]
  • Jelodari, Akbar Assessment of the Relationship between Entrepreneurial Acquired Factors and Organizational Entrepreneurship [Volume 4, Issue 3, 2014, Pages 145-172]

K

  • Kaab Amir, Ali Identification and prioritization of the effective factors on the choice of optimal marketing strategy in recession situations using fuzzy and Group Analytic Hierarchy Process [Volume 4, Issue 4, 2014, Pages 259-274]
  • Kabirifard, Donya The Effect of Electronic Word-of-Mouth (E-WOM) on Consumers Behavioral Responses (A Study of Instagram Users) [Volume 9, Issue 2, 2019, Pages 195-218]
  • Kafafshan, Mojtaba Antecedents and Outcomes of Search Engines Loyalty: Designing a model of Iranian Users Loyalty [Volume 3, Issue 2, 2013, Pages 25-46]
  • KafashPoor, azar Understanding the content of the psychological contract types in the context of relationship marketing and determining their dominance [Volume 5, Issue 2, 2015, Pages 87-108]
  • Kafashpour, Azar Utilization of Fuzzy Delphi Analytical Hierarchy Process (FDAHP) and Hierarchical Cluster Analysis (HCA) in RFM Model for Measurement the Customer, Life Time Value: The Case of Toos Shargh Company [Volume 2, Issue 3, 2012, Pages 51-68]
  • Kaffashpor, Azar Investigating the impact of brand distinctiveness and prestige on customer brand loyalty through customer-brand identification (Case of: Customers of Toyota dealers) [Volume 4, Issue 3, 2014, Pages 1-16]
  • Kaffashpor, Azar Investigating the impact of brand distinctiveness and prestige on customer brand loyalty through customer-brand identification (Case of: Customers of Toyota dealers) [Volume 4, Issue 3, 2014, Pages 1-16]
  • Kaffashpour, Azar An Investigation of the Impact of Selling Orientation and Salesperson Expertise on Salesperson Performance According to the Mediator Role of Customer Trust (Case Study: Selling Agencies of Imported Vehicles in Mashhad) [Volume 6, Issue 0, 2016, Pages 55-74]
  • Kaffashpour, Azar An Investigation of the Impact of Selling Orientation and Salesperson Expertise on Salesperson Performance According to the Mediator Role of Customer Trust (Case Study: Selling Agencies of Imported Vehicles in Mashhad) [Volume 6, Issue 0, 2016, Pages 55-74]
  • Kaffashpur, Azar Investigating the Influence of Perceived Value on Users' Attitudes toward Internet Advertisements [Volume 1, Issue 3, 2011, Pages 79-98]
  • Kamali, Ahmad Laboratory Services Pricing by using Interval Valued Fuzzy Multi-criteria Decision-making [Volume 9, Issue 1, 2019, Pages 89-106]
  • Kamran ‎, Afsaneh Analysis of the Masculine and Feminine Brand Personality and the Customer-based Brand ‎Equity on Instagram Pages of Fast-moving Consumer Goods [Volume 13, Issue 1, 2023, Pages 73-88]
  • Kamyabi, Razieh Assessing the Brand Positioning of Cosmetic Products from the Consumers’ Perspective by Using the Perceptual Map Technique [Volume 10, Issue 4, 2020, Pages 151-172]
  • Kangarani Farahani, Ali Design and test banking services marketing model based on systematic Grounded theory method in Bank Saderat Iran [Volume 11, Issue 3, 2021, Pages 44-23]
  • Karami, Meisam Elements affect online repurchase intentions of Malaysia’s online shoppers [Volume 4, Special Issue, 2014, Pages 133-142]
  • Karbasian, Mahdi Optimizing the Usage of Information Technology in Supply Chain Management and Marketing of Aviation Products by AHP Approach [Volume 2, Issue 2, 2012, Pages 143-164]
  • Karimi, Hossein Presenting a Model of the Success Factors of Cause-Related Marketing in Iran [Volume 11, Issue 4, 2022, Pages 177-190]
  • Karimi, Mohammadreza The fan behavior model in sport sponsorship [Volume 6, Issue 2, 2016, Pages 202-189]
  • Karimi, Ozhan Factors affecting the image inferred from tourism destinations of Islamic Republic of Iran in the international arena [Volume 5, Special Issue, 2015, Pages 31-44]
  • Karimi, Somayeh Market Segmentation from the consumer's perspective using ANN and identification of their key characteristics based on the Taguchi technique (A case study in a shampoo industry) [Volume 4, Issue 4, 2014, Pages 125-142]
  • KARIMI, RAHMAK The Relationship between Customer Relationship Management( CRM) and Performance In Makazy Province Gas Company. [Volume 4, Issue 1, 2014, Pages 118-107]
  • Karimi Alavijeh, Mohammad Reza A Meta-Synthesis of the Integrated Model of Customer Value Co-Destruction and Co-Creation [Volume 13, Issue 4, 2023, Pages 1-26]
  • Karimi Davijani, Maryam Investigation of social shopping for fashion in apparel market of Tehran [Volume 4, Issue 2, 2014, Pages 173-190]
  • KARIMI GHAHFAROKHI, SAMIRA The effect of strategic orientation on export performance in the exportin company Bushehr [Volume 6, Issue 4, 2017, Pages 125-140]
  • Karimizand, Mahdi Presenting a Theoretical Marketing Mix Model for the Development of Iranian Tourism Industry Via Mixed Research Method [Volume 10, Issue 1, 2020, Pages 1-16]
  • Kariznoee, Amir Identification and prioritization of the effective factors on the choice of optimal marketing strategy in recession situations using fuzzy and Group Analytic Hierarchy Process [Volume 4, Issue 4, 2014, Pages 259-274]
  • Kariznoee, Amir Applying new hybrid method of analytical hierarchy process, Monte Carlo Simulation and PROMETHEE to prioritize and selecting appropriate target market [Volume 5, Issue 1, 2015, Pages 89-106]
  • Kashanizadeh, Zahra Designing a Typology for Visual Rhetoric with a Focus on the Interaction of Metaphor and Metonymy in Print Advertising [Volume 9, Issue 1, 2019, Pages 125-144]
  • Kashef, Seyed Mohammad The Role of Learning Agility in the Relationship between Service Experience and Value Co-Creation in Consumers with the Moderating Role of Cognitive Engagement [Volume 14, Issue 3, 2024, Pages 77-96]
  • Kazazi, Abolfazl Development of SPACE Matrix with Fuzzy Delphi Analytical Hierarchy Process to determine the strategic position of the business Case study in Iran UPVC industry [Volume 4, Issue 3, 2014, Pages 55-74]
  • Kazemi, ali An Evaluation of Iranian consumers' New Identity in Iran's Virtual Space and its Effect on Communication Activities of Brands using Classic Grounded Theory [Volume 8, Issue 1, 2018, Pages 117-130]
  • Kazemi, Ali Investigating the Effect of Environmental Factors on the Success of Academic Reproductive Companies (Case Study: the Companies of Isfahan Science & Technology Town) [Volume 5, Issue 3, 2016, Pages 87-102]
  • Kazemi, Ali Investigating the Effect of Environmental Factors on the Success of Academic Reproductive Companies (Case Study: the Companies of Isfahan Science & Technology Town) [Volume 5, Issue 3, 2016, Pages 87-102]
  • Kazemi, Ali Examining The influence of customer-brand identification on loyalty by the intermediary role of service quality, perceived value and brand trust in Homa hotel of Mashhad [Volume 6, Issue 2, 2016, Pages 92-75]
  • Kazemi, Ali Developing a Domestic Model for Tourism Destinations Competitiveness Measurement in Iran [Volume 8, Issue 2, 2018, Pages 105-122]
  • Kazemi, Ali Designing an Electronic Marketing Model for Medical Tourism of the Islamic Republic of Iran with the Proposal ‎Systems Approach [Volume 10, Issue 2, 2020, Pages 105-128]
  • Kazemi, Mostafa Exploring effect of entrepreneurship and business orientations on innovation and customer value (Case Study: food industry of Mashhad city) [Volume 2, Issue 2, 2012, Pages 51-68]
  • Kazemi, Mostafa Analyzing the Influence of Customers’ Perception of Marketing Mix on Brand Equity: The Case of Razavi Nutritive Products [Volume 1, Issue 2, 2011, Pages 93-104]
  • Kazemi, Mostafa Segmenting Notebook PC market based on life style (The case of Ferdowsi University students) [Volume 4, Issue 4, 2014, Pages 113-140]
  • Kazemi, Mostafa The Investigation of Mediating Role of Market Orientation and Intrapreneurship Behavior in Relationship between Business Strategy and Organizational Performance [Volume 4, Issue 4, 2014, Pages 207-234]
  • Kazemi, Mostafa The Investigation of Mediating Role of Market Orientation and Intrapreneurship Behavior in Relationship between Business Strategy and Organizational Performance [Volume 4, Issue 4, 2014, Pages 207-234]
  • Kazemi Saraskanrood, Zahra Providing a Pattern of Environmental Behavior Affectivity of Environmental Campaigns with a Systematic Review Strategy [Volume 13, Issue 3, 2023, Pages 159-186]
  • Keikha, Aleme Investigating the Relationship between Marketing Innovation Capability and Communication Network with Brand-specific Role with the Mediating Role of Cooperation Value and Customer Value in Private Banks [Volume 12, Issue 3, 2022, Pages 71-88]
  • Keikha, Hossein Investigating the Relationship between Marketing Innovation Capability and Communication Network with Brand-specific Role with the Mediating Role of Cooperation Value and Customer Value in Private Banks [Volume 12, Issue 3, 2022, Pages 71-88]
  • Keimasi, masoud Designing a Typology for Visual Rhetoric with a Focus on the Interaction of Metaphor and Metonymy in Print Advertising [Volume 9, Issue 1, 2019, Pages 125-144]
  • Keimasi, Masoud Clustering Customers Loyalty in the Mellat Bank Customers' Club, Based on Demographic Information Using Data Mining Method [Volume 6, Issue 1, 2016, Pages 39-58]
  • Keimasi, Masoud Enhancing the Effect of Location of Carbon Footprint Labels on Environmentally Friendly Product Packages on Consumers' Visual Attention [Volume 13, Issue 4, 2023, Pages 97-114]
  • Keshtiaray, Narges An Evaluation of Iranian consumers' New Identity in Iran's Virtual Space and its Effect on Communication Activities of Brands using Classic Grounded Theory [Volume 8, Issue 1, 2018, Pages 117-130]
  • Ketabi, Nasir the studyof the effect of varaiety seking and involvement in purchase intention on customers attitude ( customers satisfaction ,loyalty,intent toward,chenging the brand) [Volume 5, Issue 2, 2015, Pages 211-224]
  • Keymasi, Masood Developing a Model for Measuring the Quality of Fintech Customer Service Using a Systematic Review Approach [Volume 12, Issue 2, 2022, Pages 189-216]
  • Keymasi, Masoud An Assessment Model of Local marketing in Mellat Bank Branches [Volume 7, Issue 2, 2017, Pages 79-92]
  • Khademi Gerashi, Mehdi The Effect of Information Quality and Source Credibility on Information Adoption in Online Communities [Volume 12, Issue 4, 2023, Pages 151-176]
  • Khadivar, Ameneh Customer clustering for appointing rebating strategies, case study: Kadbano Co. [Volume 3, Issue 3, 2014, Pages 135-150]
  • Khaefelahi, Ahmad Ali Application of the theories of Self-Determination, Planned Behavior and Reasoned Action in online purchasing (A study at Royal Safar Iranian Company) [Volume 2, Issue 2, 2012, Pages 69-86]
  • Khajavi, Maryam Factors Affecting Consumers' Behavior in the face of Advertising Mail [Volume 6, Issue 0, 2016, Pages 91-112]
  • Khaleghi1, Atefeh Identifying and Ranking the Challenges and Opportunities of Social Media Marketing [Volume 9, Issue 1, 2019, Pages 69-88]
  • Khalili, Ayda SMS advertisements' adoption among Tehran mobile users [Volume 4, Issue 4, 2014, Pages 47-64]
  • Khalili, Hamed Exploring how customer engagement is involved in branding based on UGT theory and S-O-R framework [Volume 10, Issue 4, 2020, Pages 55-80]
  • Khalili, Hassan Documentation of Customer Management Processes: Regards for MSCs Performance [Volume 4, Issue 1, 2014, Pages 58-43]
  • Khalili Palandi, Fereshteh Explaining the Role of Temperaments in Customers’ Impulse Buying Behavior [Volume 10, Issue 3, 2020, Pages 41-56]
  • Khalili Palandi, Fereshteh Conceptualizing the Dropshopping of Z Generation from the Perspective of Constructivist Theory [Volume 11, Issue 4, 2022, Pages 21-34]
  • Khan, Saif-Ur-Rehman Elements affect online repurchase intentions of Malaysia’s online shoppers [Volume 4, Special Issue, 2014, Pages 133-142]
  • Khanbabaei, Mohammad Model of Appling Data Mining Techniques in identification, segmentation and Analysis of Customers Behaviour of Electronic Banking Services [Volume 3, Issue 2, 2013, Pages 177-190]
  • Khan Boluki, Romina Investigating the Effect of Various Price Discounts on Customers’ Purchase Intention and Loyalty with the Mediating Role of Perceived Deception (Case Study: Customers of Hedonic and Utilitarian Goods in Tehran City) [Volume 12, Issue 4, 2023, Pages 29-50]
  • Khani, Abdollah The effect of brand value on corporate revenue and corporate value [Volume 4, Issue 2, 2014, Pages 41-54]
  • Khani, Amir Mohammad The effect of consumer religiosity on the intention to buy smuggled goods due to moral dimensions [Volume 11, Issue 3, 2021, Pages 174-147]
  • Khanighar, Hossein The Role of Brand Personality in Stimulating Mobile Purchase Decision; Considering the Intervention of Brand Trust and Advertising Content [Volume 7, Issue 1, 2017, Pages 153-172]
  • Khanlari, Amir Measuring Brand Equity of Higher Education Institutes and Universities (Case Study: Tehran Business Schools) [Volume 7, Issue 3, 2018, Pages 141-158]
  • Khanpour, Hamidreza Compare current and desired state of tourism in Iran, and its role in business development and entrepreneurship culture in the country [Volume 4, Issue 3, 2014, Pages 61-96]
  • Khanzadeh, Hamed Explanation Model of Tourism Competitiveness in Iran Touristic Cities [Volume 11, Issue 2, 2021, Pages 45-68]
  • Khatami Firouzabadi, Seyed Mohammad Ali A Model for Locating Branches of Ghavamin Bank [Volume 2, Issue 1, 2012, Pages 129-148]
  • Khavari, Farzaneh The Role of Pricing and Model Presence Stimuli on Purchasing Decision of Women’s Clothing Customers in Online Retailers [Volume 9, Issue 3, 2019, Pages 143-158]
  • Khayyambashi, Bijhan Optimizing the Usage of Information Technology in Supply Chain Management and Marketing of Aviation Products by AHP Approach [Volume 2, Issue 2, 2012, Pages 143-164]
  • Khazaei, Saeed Analysis of mega trends effective on future market of banking industry based on structural/cross impact analysis [Volume 6, Issue 3, 2017, Pages 57-86]
  • Khazaei pool, Javad Investigating Intention to e-shopping Based on Expansion of Technology Acceptance Model [Volume 2, Issue 1, 2012, Pages 93-110]
  • Khazaei pool, Javad Classifying WebQual Variables Based on Kano Model for Evaluating Customer Satisfaction of Internet Banking Service Quality [Volume 2, Issue 2, 2012, Pages 123-142]
  • Kheirabadi, Alireza Customer Satisf Action, Financial Performance And Shareholder Value [Volume 5, Special Issue, 2015, Pages 95-110]
  • Kheiri, Bahram The effect of market orientation on performance efficiency of the hotel industry [Volume 4, Issue 4, 2014, Pages 141-166]
  • Kheiri, Bahram The effect of market orientation on performance efficiency of the hotel industry [Volume 4, Issue 4, 2014, Pages 141-166]
  • Kheiri, Bahram Conceptualizing Brand Schizophrenia and Identifying its Antecedents by Grounded Theory [Volume 8, Issue 1, 2018, Pages 35-56]
  • Kheyri, Bahram Factors Affecting Consumers' Behavior in the face of Advertising Mail [Volume 6, Issue 0, 2016, Pages 91-112]
  • Kheyri, Bahram Factors Affecting Consumers' Behavior in the face of Advertising Mail [Volume 6, Issue 0, 2016, Pages 91-112]
  • Kheyri, Bahram Mediator Role of Person-Organization Fit (Case Study: Major Buyers of Medicines in Tabriz) [Volume 6, Issue 0, 2016, Pages 145-156]
  • Kheyri, Bahram Mediator Role of Person-Organization Fit (Case Study: Major Buyers of Medicines in Tabriz) [Volume 6, Issue 0, 2016, Pages 145-156]
  • Khodadad Hoseini, Seyed Hamid Desisgning customer agility model based on dynamic capabilities: Effect of IT Competence, Entrepreneurial Alertness And Market Acuity [Volume 2, Issue 1, 2012, Pages 1-24]
  • Khodadad Hossaini, Hamid The Antecedents of Positive Attitude towards Domestic Products; a Survey on Two Different products [Volume 9, Issue 2, 2019, Pages 129-148]
  • Khodadad Hossaini, Sayed Hamid The Impact of Visual Aspects of Outdoor Advertising on Consumer Brand Awareness, Brand Preference and Brand Loyalty (Case Study: Palladium Mall) [Volume 6, Issue 4, 2017, Pages 1-24]
  • Khodadad Hossaini, Seyed Hamid Analysis of impact Cognitive and affective trust between Interactions buyers and sellers (a case study Companies in Iranian Industry Food Ingredients) [Volume 4, Issue 4, 2014, Pages 167-182]
  • Khodadad Hossaini ‎, Seyed Hamid Analysis of the Masculine and Feminine Brand Personality and the Customer-based Brand ‎Equity on Instagram Pages of Fast-moving Consumer Goods [Volume 13, Issue 1, 2023, Pages 73-88]
  • Khodadad Hosseini, Sayed Hamid Exploring the Effect of Electronic Service Quality on Electronic Loyalty: Considering the Mediating Role of Electronic Satisfaction, Perceived Value and Electronic Word of Mouth (The Case of E-Retailers in Tehran) [Volume 7, Issue 2, 2017, Pages 1-16]
  • Khodadad Hosseini, Seyed Hamid Conceptualizing the Dropshopping of Z Generation from the Perspective of Constructivist Theory [Volume 11, Issue 4, 2022, Pages 21-34]
  • Khodadad Hosseini, Seyed Hamid Effects of Temperament Traits and Customer Involvement on Post-Purchase Cognitive Dissonance [Volume 13, Issue 4, 2023, Pages 27-50]
  • Khodadadi, Abbas Compilation of Credit Risk Strategy based on SWOT Model at Bank Melli of Iran [Volume 8, Issue 2, 2018, Pages 55-68]
  • Khodayari Sahlabad, Mahsa Design and Explanation Born Global Strategic Marketing Framework: Dimensions and Strategies, Mix and Consequences [Volume 13, Issue 4, 2023, Pages 51-68]
  • Khoddami, Soheila Desisgning customer agility model based on dynamic capabilities: Effect of IT Competence, Entrepreneurial Alertness And Market Acuity [Volume 2, Issue 1, 2012, Pages 1-24]
  • Khoddami, Soheila Considering the Effect of Fantasy Proneness and Alienation on Consumer Purchase Intentions Emphasizing Nostalgia Proneness and Brand Heritage [Volume 8, Issue 4, 2019, Pages 95-110]
  • Khoddami, Soheila Exploring how customer engagement is involved in branding based on UGT theory and S-O-R framework [Volume 10, Issue 4, 2020, Pages 55-80]
  • Khoddami, Soheila Effect of the need for uniqueness and cosmopolitanism on innovation adoption of Smartwatches [Volume 11, Issue 4, 2022, Pages 127-156]
  • Khoddami, Soheila Exploring Flow Experience in Augmented Reality Technology Based on the Virtual ‎Liminoid Theory Dimensions [Volume 13, Issue 1, 2023, Pages 115-146]
  • Khoddami, Soheila Investigating the Formation of Brand Equity Based on Brand Cultural Symbolism in the Food Industry [Volume 14, Issue 2, 2024, Pages 171-200]
  • Khoorsand nezhad, Arezoo Empirical Investigating of Creative Advertising Effects on Purchase Intention: Mediating Role of Attitude toward Ad and Attitude Toward Brand [Volume 4, Issue 4, 2014, Pages 181-194]
  • Khorakian, Alireza Market orientation in the relationship between emphasize of high management and performance of governmental banks [Volume 4, Issue 4, 2014, Pages 1-24]
  • Khoramshahi, Narges Documentation of New Promotion Approaches in Small and Medium Sized Businesses of the Textile Industry [Volume 2, Issue 1, 2012, Pages 167-184]
  • Khorouti, Mohammad Hossein Providing a Framework of Foreign Trade Consulting Capabilities [Volume 14, Issue 2, 2024, Pages 1-26]
  • Khorram, Jalal Investigating the Effect of Social Stimulants of Store Atmosphere on Buyer Extra-role Behavior A Study of Refah Chain Stores)) [Volume 4, Issue 2, 2014, Pages 191-208]
  • Khorrami Banaraki, Anahita Customer Clustering Analysis in Cause-Related Marketing Based on Product Type [Volume 8, Issue 1, 2018, Pages 75-96]
  • Khorshidi, Abbas Designing a Model for the Acceptance of Innovation-based Health Services with a Mixed-Method Exploratory ‎Approach [Volume 10, Issue 4, 2020, Pages 81-98]
  • Khosh Lahjeh Sedgh, Mojtaba Investigating the Effect of Word of Mouth Advertising on the Growth Rate of the Number of Mobile Game ‎Users in Iran [Volume 9, Issue 4, 2020, Pages 151-170]
  • Khoshneshin Langroudi, Mohammadreza The Impact of Boycott Intention on Purchase Decision through Consumer Decision Making Style [Volume 5, Issue 3, 2016, Pages 35-54]
  • Khoshroo, Mina Analyzing the Global Trend of Marketing 4.0 Researches: A Mixed-methods Approach [Volume 12, Issue 2, 2022, Pages 161-188]
  • Khosravani Zanganeh, Maryam The Impact of Arts Education in the Development of Creativity, Innovation and Promotion of Entrepreneurial Skills in Preschool Children [Volume 5, Special Issue, 2015, Pages 79-92]
  • Khosravilaghab, Zohre Identify factors affecting people's attitudes to advertising (Case study: Persian Gulf University, Bushehr) [Volume 5, Issue 3, 2016, Pages 69-86]
  • Khosravilaghab, Zohre A study of the effective factors on users’ loyalty towards email services: Investigating e-quality, e-satisfaction, and e-trust [Volume 3, Issue 4, 2014, Pages 77-92]
  • Khosravilaghab, Zohre The Effects of Digital Marketing on Consumers’ Buying Behavior (Case Study: Customers of the Digikala Online Store) [Volume 12, Issue 2, 2022, Pages 21-42]
  • Khosrozadeh, Shirin The effect of market orientation on performance efficiency of the hotel industry [Volume 4, Issue 4, 2014, Pages 141-166]
  • Khounsiavash, Mohsen Phenomenological Analysis of Omni-channel Shopping Value from the Perspective of ‘Generation Y’ and ‘Generation X’ Customers [Volume 12, Issue 2, 2022, Pages 43-66]
  • Kiani Far, Farnoosh بررسی رابطه مدیریت دانش با عملکرد سازمانی در شرکت های بین المللی شده ایرانی [Volume 5, Special Issue, 2015, Pages 63-78]
  • Kiarazm, Amene Prioritization governmental insurance company according to BSC procedure by AHP group technique [Volume 4, Issue 3, 2014, Pages 25-36]
  • Koloushani, Moein Effects of Personnel Clothing on Customers’ Expectations of Service Quality and Purchase Intention: The Moderating Effect of Mental Involvement and Gender (Case Study: Melat Bank) [Volume 11, Issue 2, 2021, Pages 133-150]
  • Konjkav monfared, Amirreza Designing and Validating a Sustainable Marketing Model in the Construction Industry [Volume 14, Issue 3, 2024, Pages 53-76]
  • Konjkav Monfared, Amir Reza Investigating the Effects of Anomie Feeling on Defeat Feeling Considering the Role of Consumer Disillusionment with Marketing Activities [Volume 12, Issue 2, 2022, Pages 145-160]
  • Kordnaeij, Asadolah The Impact of Visual Aspects of Outdoor Advertising on Consumer Brand Awareness, Brand Preference and Brand Loyalty (Case Study: Palladium Mall) [Volume 6, Issue 4, 2017, Pages 1-24]
  • Kordnaeij, Asadolah Conceptualizing the Dropshopping of Z Generation from the Perspective of Constructivist Theory [Volume 11, Issue 4, 2022, Pages 21-34]
  • Kordnaeij, Asadollah Impact of Brand Nostalgia and Brand Heritage on the Formation of Purchase Intention (Case Study: Nokia Mobile Phone) [Volume 8, Issue 3, 2019, Pages 41-58]
  • Kordnaeij, Asadollah Effects of Temperament Traits and Customer Involvement on Post-Purchase Cognitive Dissonance [Volume 13, Issue 4, 2023, Pages 27-50]
  • Kordnaiej ‎, Asadollah Analysis of the Masculine and Feminine Brand Personality and the Customer-based Brand ‎Equity on Instagram Pages of Fast-moving Consumer Goods [Volume 13, Issue 1, 2023, Pages 73-88]

L

  • Lakani, Reza Investigating the Effect of the Customer’s First Impression from the Advertiser’s Personality on the ‎Effectiveness of Advertisement: The Moderating Role of the Customer’s Self-Congruence with the Advertiser ‎‎(Case Study: Management Students of Guilan University)‎ [Volume 10, Issue 2, 2020, Pages 129-152]
  • Lalehzar, Fatemeh Market Orientation and the New Product Performance: Investigating the Moderating Role of ‎Managerial Social Ties and the Customer’s Implicit Need [Volume 9, Issue 4, 2020, Pages 97-114]
  • LariSemnani, Behrouz The Relation between Corporate Governance and Corporate Stock Value in Financial industries of TSE [Volume 4, Issue 3, 2014, Pages 97-118]
  • LariSemnani, Behrouz Ranking of Consultant Companies Applicant by Fuzzy MADM and Fuzzy Clustering [Volume 5, Special Issue, 2015, Pages 93-110]
  • Lesani, Pedram Formulation and categorizing Iran Behnoosh Co. strategies: a Fuzzy approach [Volume 2, Issue 3, 2012, Pages 135-154]
  • Lin, Ching-Chuan What dynamic capabilities are needed in ERP activity? [Volume 4, Special Issue, 2014, Pages 1-18]

M

  • Ma, Hon-Yu What dynamic capabilities are needed in ERP activity? [Volume 4, Special Issue, 2014, Pages 1-18]
  • Madani, Samira The Brand Placement Model using Grounded Theory approach [Volume 7, Issue 4, 2018, Pages 157-172]
  • Madhoushi, Mehrdad Examining Viral Ad’s Attributes and the Cause of its Spread on the Internet [Volume 3, Issue 1, 2013, Pages 37-48]
  • Mafakheri, Khadijeh Determining the Scope of Product-oriented Service Businesses in Industrial Goods Companies (Case Study: Heavy Equipment Industry - Alpha Company) [Volume 9, Issue 1, 2019, Pages 15-32]
  • Maghsoudi, Mehrdad Identifying and Clustering Users of VOD Platforms Using SNA Technique: A case study of Cinemamarket [Volume 11, Issue 4, 2022, Pages 20-1]
  • Maharati, Yaghoub Market orientation in the relationship between emphasize of high management and performance of governmental banks [Volume 4, Issue 4, 2014, Pages 1-24]
  • Maharati, Yaghoub The Investigation of Mediating Role of Market Orientation and Intrapreneurship Behavior in Relationship between Business Strategy and Organizational Performance [Volume 4, Issue 4, 2014, Pages 207-234]
  • Mahavarpoor, Nasrin Evaluating the Impact of Individual Factors on Consumer Attitudes towards Mobile applications (Case Study: Smart Phone's Users among the Bachelor Students of University of Isfahan) [Volume 7, Issue 3, 2018, Pages 1-20]
  • Mahavarpour, Fahime Challenges and Solutions for Applying New Technologies in Iranian Marketing (Case Study: Augmented Reality (AR) Technology) [Volume 12, Issue 3, 2022, Pages 153-176]
  • Mahboobe Sadeghzadeh tabrizi, Mahboobe An investigation of the factors affecting customer satisfaction with electronic banking in Isfahan [Volume 3, Special Issue, 2013, Pages 139-150]
  • Mahdavi, Shadi Measuring Brand Equity of Higher Education Institutes and Universities (Case Study: Tehran Business Schools) [Volume 7, Issue 3, 2018, Pages 141-158]
  • Mahjoub, Hossein Effects of Temperament Traits and Customer Involvement on Post-Purchase Cognitive Dissonance [Volume 13, Issue 4, 2023, Pages 27-50]
  • Mahmodi, Edris Studying Consumers Conformity in Virtual Networks between the Students of Shahid Chamran University of Ahwaz [Volume 3, Issue 1, 2013, Pages 49-62]
  • Mahmoodi, Edris the effect of Cognitiv and emotional factors on the loyalty tourist of the destinationtourist [Volume 6, Issue 2, 2016, Pages 54-37]
  • Mahmoodi, Mohammad Identify and prioritize effective business process re-engineering factors on organizational agility: case study of Ports & Maritime Organization [Volume 4, Issue 3, 2014, Pages 37-60]
  • Mahmoudi, Seyed Mohammad Providing a Framework for Using Seeding in Marketing: A Meta-Synthesis Approach [Volume 11, Issue 2, 2021, Pages 69-90]
  • Mahmoudi Maymand, Mohammad Dimensions of the Myers-Briggs Type Indicator (MBTI) and the customersâ purchase Intention [Volume 2, Issue 4, 2013, Pages 151-165]
  • Mahmoudi Maymand, Mohammad The Effect of Three Ramifications Model (3C) on Innovation in The Insurance Companies [Volume 5, Special Issue, 2015, Pages 1-18]
  • Mahmoudi Maymand, Mohammad The Effect of Three Ramifications Model (3C) on Innovation in The Insurance Companies [Volume 5, Special Issue, 2015, Pages 1-18]
  • Mahmoudi Maymand, Mohammad Factors affecting the image inferred from tourism destinations of Islamic Republic of Iran in the international arena [Volume 5, Special Issue, 2015, Pages 31-44]
  • Mahmoudi Maymand, Mohammad Factors affecting the image inferred from tourism destinations of Islamic Republic of Iran in the international arena [Volume 5, Special Issue, 2015, Pages 31-44]
  • Mahmoudzadeh, Seyed Mojtaba Explanation Model of Tourism Competitiveness in Iran Touristic Cities [Volume 11, Issue 2, 2021, Pages 45-68]
  • Makizadeh, Vahid Investigating the Effects of Country of Export Destination Image on the Product Perceived Quality and the Purchase Intention in Domestic Consumers [Volume 12, Issue 2, 2022, Pages 91-108]
  • Makkizadeh, Vahid The Impact of Personal Context on Brand Hate and Its Outcomes (Case Study: Iran’s Automotive Industry) [Volume 8, Issue 2, 2018, Pages 139-164]
  • Malekakhlagh, Ismail Identifying and Ranking of Performance Indicators of Entering Foreign Markets With a Case Study in Iran Khodro Industrial Group [Volume 1, Issue 2, 2011, Pages 61-78]
  • Maleki, Morteza The roles of Charity marketing to attract customers in the insurance industry by explain the role of mediator variables according to customer profit and attention to the welfare of society [Volume 5, Special Issue, 2015, Pages 125-138]
  • Maleki, Morteza The roles of Charity marketing to attract customers in the insurance industry by explain the role of mediator variables according to customer profit and attention to the welfare of society [Volume 5, Special Issue, 2015, Pages 125-138]
  • Maleki, Morteza International Marketing Ecosystem [Volume 9, Issue 4, 2020, Pages 1-14]
  • Maleki Min Bash Razgah, Morteza Strategic Pricing and its Effect on Company Performance [Volume 9, Issue 1, 2019, Pages 1-14]
  • Malek mohammadi, Batoul Designing and Validating a Sustainable Marketing Model in the Construction Industry [Volume 14, Issue 3, 2024, Pages 53-76]
  • Malek pour, Maryam Proposing a Model to Enhance Status of Halal Food in the Global Markets [Volume 3, Issue 3, 2014, Pages 151-166]
  • Maloul, Pouria The Effect of Recovery Service and Personal Failures on Customer Satisfaction in Health Services (Case study: Dental industry) [Volume 11, Issue 3, 2021, Pages 210-197]
  • Manavi Rad, Mitra Designing a Typology for Visual Rhetoric with a Focus on the Interaction of Metaphor and Metonymy in Print Advertising [Volume 9, Issue 1, 2019, Pages 125-144]
  • Mansoori, Hossein Antecedents and Consequences of Implementing Electronic Customer Relationship Management in Small and ‎Medium Enterprises [Volume 10, Issue 1, 2020, Pages 105-128]
  • Mansouri, Fereshteh Investigating the Effect of Social Stimulants of Store Atmosphere on Buyer Extra-role Behavior A Study of Refah Chain Stores)) [Volume 4, Issue 2, 2014, Pages 191-208]
  • Mansouri, Hossein Model of Improving Customer Loyalty in Electronic Stores [Volume 1, Issue 3, 2011, Pages 145-164]
  • Mansouri, Taha The Comparative Study of Data Mining Clustering Algorithms to Measure Customer Value in Customer Relationship Management in the Insurance Industry [Volume 6, Issue 1, 2016, Pages 1-22]
  • Maranjori, Mehdi Systematic review of meta-synthesis technique based brand equity: Analysis of constituents and its consequences from a combined perspective (financial-customer) [Volume 11, Issue 2, 2021, Pages 91-112]
  • Masoudfar ‎, Abolfazl Identifying the Mental Pattern of Employers Regarding the Appearance and Behavioral ‎Characteristics Effective in Hiring Marketers in Mashhad Organizations [Volume 13, Issue 1, 2023, Pages 47-72]
  • Masoudi-rad, Mona Survey the forming circumstance of competitive intelligence based on knowledge dynamic capabilities (Case Study: Small- and Medium-Sized Enterprises of LORESTAN) [Volume 6, Issue 3, 2017, Pages 147-160]
  • Masoumzadeh Jouzdani, Rasoul The Effects of Brand Anxiety on Brand Obsession Mediated by Brand Hatred and Moderation of Brand affection (Case Study: SAIPA Brand) [Volume 12, Issue 2, 2022, Pages 217-238]
  • Masoumzadeh Jouzdani ‎, Rasoul The Effect of Purchase Intention its Antecedents on Fake News by Moderating Brand ‎Trust: A SOBC Approach [Volume 13, Issue 2, 2023, Pages 143-168]
  • Masteri Farahani, Mohammad Customer Satisfaction Analysis with a Text Mining Approach ‎ (Case Study: Customers of Organic Honeys)‎ [Volume 13, Issue 3, 2023, Pages 49-72]
  • Mayeli, Ghasemali Explanation and evaluation of the status of e-commerce websites in National Iranian Gas Company using structural equation modeling [Volume 5, Issue 2, 2015, Pages 199-210]
  • Mazarei, Sajad Investigating the Moderating Effects of Consumers’ Product Involvement and Knowledge in the Relationship between Product Scarcity Content and Online Impulse Buying Intention [Volume 11, Issue 3, 2021, Pages 110-93]
  • Mazinani, AmirHossein Designing and determinating mechanisms model, impacts ande output of internal branding (Case Study: Sadid industrial group) [Volume 6, Issue 2, 2016, Pages 152-133]
  • Mazroui Nasrabadi, Esmaeil Modeling and Scenario Analysis of Customer Brand Co-Creation Behavior Challenges: An Analysis of Coping Strategies [Volume 14, Issue 2, 2024, Pages 121-148]
  • Md Nor, Khalil Elements affect online repurchase intentions of Malaysia’s online shoppers [Volume 4, Special Issue, 2014, Pages 133-142]
  • Mehrmanesh, Hassan Formulation and categorizing Iran Behnoosh Co. strategies: a Fuzzy approach [Volume 2, Issue 3, 2012, Pages 135-154]
  • Mehrnia, Siran Structured model Consumer-based Brand Equity based on Promotional-mix elements(Case Study: Food Active Industries of Tehran) [Volume 4, Issue 2, 2014, Pages 23-40]
  • Mennati, Rezvan Identifying the Key Success Factors in Implementing Brand Gender Identity Considering the Consumer Community Using the FCM Method [Volume 13, Issue 3, 2023, Pages 73-88]
  • Mesbahi, Maryam The Effect of Green Perceived Quality and Green Perceived Risk on Green Trust According to the Role of Green Satisfaction [Volume 6, Issue 0, 2016, Pages 113-126]
  • Mesbahi JAhromi, Negar sadat Evaluating the effect factors of planning behavior on online shopping behaviour [Volume 4, Issue 4, 2014, Pages 101-112]
  • Mir, Saeid Recognizing and Understanding the Brand Tribalism; Providing a FuzzyCognitive Mapping ‎of the Generating Factors Using the FCM Method [Volume 13, Issue 2, 2023, Pages 23-42]
  • Mira, Seyed Abolghasem Developing a Model of Policyholder's Surrender Behavior‏:‏‎ A Study Based on the Grounded Theory [Volume 9, Issue 4, 2020, Pages 33-54]
  • Mirabi, Vahidreza Designing a Model of Factors Affecting Consumer Cynicism in the Automotive Industry Using a Meta-‎synthesis Approach [Volume 13, Issue 1, 2023, Pages 17-46]
  • Mirabi, Vahid Reza Designing a Model of factors influencing the behavior of young students Iranian clothing [Volume 6, Issue 4, 2017, Pages 159-176]
  • Mirabi, Vahid Reza Customers’ Perception of Relationship Benefits at Different Stages of the Relationship Life Cycle [Volume 10, Issue 2, 2020, Pages 1-20]
  • Miremadi, Alireza A New Trust Model for B2C E-Commerce Based on 3D User Interfaces [Volume 3, Special Issue, 2013, Pages 69-80]
  • Mirghafoori, Habib A. customer satisfaction, customer relationship management, Fuzzy Delphi, system dynamics. [Volume 5, Issue 3, 2016, Pages 199-218]
  • Mirhashemi, Elham Sadat Investigating And Comparing “Consumer Decision Making Styles” Among Working and Non-Working Females [Volume 3, Issue 2, 2013, Pages 1-24]
  • MirJahanMard, Javad Companies Export Function: Identifying the Effects of Perceived Competitive Advantages, Adapting Marketing Tactics and Exporting Experience on Export Function [Volume 1, Issue 1, 2011, Pages 155-180]
  • Mirkazemi, Mohammad Identifying and Prioritizing the Export Barriers and Proposing Initiatives to Developing Small to Medium Enterprises (SMEs) Export Case Study: Feed Industry in West Azerbaijan [Volume 3, Issue 1, 2013, Pages 139-160]
  • Mirmiran, Seyyed Farzad The Study of Differences between E-commerce Impacts on Developed Countries and Developing Countries, Case Study: USA and Iran [Volume 4, Special Issue, 2014, Pages 79-100]
  • Mirnejad, Razieh Designing a DEA Model for Evaluating Performance for Hierarchal Decision Making Units with Weighting Attribute in Hypermarket Departments [Volume 8, Issue 4, 2019, Pages 69-94]
  • Mirzaee, Mozhgan A Comparative Comparison of Brand Strength of Car Companies According to the Customer’s Dominant Logic, Through Brand Relationship Mapping (Case Study: Iranian, Chinese and Korean Carmakers) [Volume 8, Issue 3, 2019, Pages 79-98]
  • Mirzaei, Roozbeh Segmentation of the Special Events̕ Market Based on Visitors̕ Motivations [Volume 7, Issue 1, 2017, Pages 93-114]
  • Moayed, Anis Identify and prioritize effective factors on social bundling using Delphi Fuzzy approach [Volume 11, Issue 3, 2021, Pages 22-1]
  • Mobaraki, Mohammad-Hassan Conceptual model of Entrepreneurial marketing mix in creative art based businesses [Volume 6, Issue 3, 2017, Pages 37-52]
  • Moddaresnia, Sayed- Mohammad The Development of Marketing and Salesforce Ethical and Behavioral Standards in the Ghasem Iran Distribution Company [Volume 7, Issue 3, 2018, Pages 125-140]
  • Moeini, Hossein Providing a Model of Compulsive Buying among Women Using Grounded Theory [Volume 6, Issue 1, 2016, Pages 121-142]
  • Moeini, Hossein Identifying and Ranking the Challenges and Opportunities of Social Media Marketing [Volume 9, Issue 1, 2019, Pages 69-88]
  • Moghadam-Jezeh1, Mahboobeh Explaining the Compulsive Buying Behavior Based on the Factors of Psychological, Environmental, Materialism and Using Credit Card [Volume 7, Issue 3, 2018, Pages 21-40]
  • Mohabattalab, Ali Modeling the Effect of Entrepreneurial Marketing on the Value of Customers-Oriented Brand in Dairy Industries (Case Study: Kaleh Brand) [Volume 8, Issue 2, 2018, Pages 123-138]
  • Mohamadyari, Zohre Investigating the Effect of Marketing Dashboard Development on Organizational Competitiveness by Explaining the Mediating Role of Marketing Memory and Competitive Intelligence [Volume 12, Issue 1, 2022, Pages 43-68]
  • Mohammadi, Behnam Analyzing the Role of Apple-Samsung Lawsuits on Pricing and Marketing Strategies of the Two Companies [Volume 9, Issue 4, 2020, Pages 171-205]
  • Mohammadi, Farhang Investigating and Categorizing Effective Factors and Components on New Product Development Process (Studying SMEs Managers’ Perspective in Food and Beverage Industries of Fars Province) [Volume 1, Issue 1, 2011, Pages 101-126]
  • Mohammadi, Farhang Investigating and Categorizing Effective Factors and Components on New Product Development Process (Studying SMEs Managers’ Perspective in Food and Beverage Industries of Fars Province) [Volume 1, Issue 1, 2011, Pages 101-126]
  • Mohammadi, Farzaneh Analyzing the Role of Market Orientation on Hospitals Performance with Emphasis on the Role of Organization Brand Identity (Case study: Private Hospitals in Isfahan City) [Volume 7, Issue 4, 2018, Pages 145-156]
  • Mohammadi, Fatemeh Evaluation of Factors Affecting the Value of Online Shopping Considering Price Sensitivity and Variety-Seeking of Buyers [Volume 5, Issue 2, 2015, Pages 127-146]
  • Mohammadi, Hamzeh Identifying & Classification of Criteria in Choosing a Bank By Customers: Case Study at Bank Mellat [Volume 3, Issue 2, 2013, Pages 135-156]
  • Mohammadi, Haydar An Analysis on Green consumers Behavior in Selected Restaurants in Tehran City [Volume 11, Issue 3, 2021, Pages 243-211]
  • Mohammadi, sara Examining Factors affecting Consumer Use Behavior from Online Shopping Technology based on the Unified ‎Theory of Acceptance and Use of Technology2 (UTAUT2)‎ Case Study: Digikala Customers in Khuzestan Province [Volume 9, Issue 4, 2020, Pages 115-136]
  • Mohammadian, Mahmood ٍEvaluating Advertizing Effectiveness of Parsian Bank and Identifying the Factors with Most Influence on Its Improvement in the City of Tehran [Volume 1, Issue 2, 2011, Pages 17-40]
  • Mohammadian, Mahmood An investigation of the Impact of Promotion Strategy on the relationship between Communication Tools and Consumer Based Brand Equity (CBBE) in Iran Food Industry [Volume 6, Issue 0, 2016, Pages 1-18]
  • Mohammadian, Mahmood An investigation of the Impact of Promotion Strategy on the relationship between Communication Tools and Consumer Based Brand Equity (CBBE) in Iran Food Industry [Volume 6, Issue 0, 2016, Pages 1-18]
  • Mohammadian Mahmoudjigh, Nasim Brand Positioning of Five-Star Hotels for Travel Agents [Volume 6, Issue 2, 2016, Pages 222-203]
  • Mohammadi far, Yousef Conceptualization of the City Branding Model in Iran [Volume 6, Issue 4, 2017, Pages 37-52]
  • Mohammadifar ‎, Yousef Identifying the Dimensions of Digital Marketing of Electronic Businesses of the Insurance ‎Industry in Iran [Volume 13, Issue 2, 2023, Pages 169-192]
  • Mohammadi Soltanabad, Roghayyeh Determinants Factors and Outcomes of Internet Marketing Capabilities in the Banking Industry [Volume 9, Issue 3, 2019, Pages 19-42]
  • Mohammad Khani, Rahim Designing a B2B Digital Marketing Implementation Model with an Emphasis on Artificial Intelligence-based Customer Relationship Management [Volume 13, Issue 3, 2023, Pages 133-158]
  • Mohammad nabi, Zohreh Investigating The Impact of Brand Extension Success Drivers on Consumers’ Behaviour [Volume 4, Issue 4, 2014, Pages 167-180]
  • Mohammad shafiee, majid The Impact of Corporate Social Responsibility on Social Performance and Customer Reactions in the Foods Industry [Volume 6, Issue 1, 2016, Pages 161-178]
  • Mohammad shafiee, Majid E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
  • Mohammad Shafiee, Majid Analysis of Retailer Equity Based on Selected Store Image Dimensions (Case Study: Refah, CityCenter (HyperStar) & Kowsar stores) [Volume 5, Issue 3, 2016, Pages 143-160]
  • Mohammad Shafiee, Majid Identifying Factors Affecting the Motivation of Games Users in Social Networks and their Impact on the User Attitude and Shopping Intention [Volume 12, Issue 4, 2023, Pages 51-68]
  • Mohammad Shafiee, Majid The Impact of Tourist Mental Image of Tourist Destination on the Value Co-creation by Focusing on the Mediating Role of Destination Love: A Study of Selected Tourist Destinations of Iran [Volume 13, Issue 3, 2023, Pages 1-22]
  • Mohammadzadeh Taheri, Hanieh Designing a Model for the Acceptance of Innovation-based Health Services with a Mixed-Method Exploratory ‎Approach [Volume 10, Issue 4, 2020, Pages 81-98]
  • Mohazabi, Mahdi Studying the Effect of Self-Construal on Consumers Complaining Behaviour [Volume 6, Issue 0, 2016, Pages 157-176]
  • Mohseni, Hassanali Factors Influencing Consumers’ Behavior Change about National Product with Social Marketing Approach (Case: Iran’s Men Clothing Industry) [Volume 10, Issue 1, 2020, Pages 39-62]
  • Mojoodi, Amin Behavioral differences between the two groups of users and non-users of self-service technologies [Volume 4, Issue 1, 2014, Pages 136-119]
  • Molaei, Fatemeh Exploring the Effect of Electronic Service Quality on Electronic Loyalty: Considering the Mediating Role of Electronic Satisfaction, Perceived Value and Electronic Word of Mouth (The Case of E-Retailers in Tehran) [Volume 7, Issue 2, 2017, Pages 1-16]
  • Mola Ghalghachi, Mariam Investigating the Effect of Greenwashing on Green Trust and Green Purchase Intention with the Mediation of Green Confusion and Perceived Risk [Volume 12, Issue 4, 2023, Pages 177-194]
  • Mola Ghalghachi, Maryam Examining the Model of Situational Factors Affecting Consumer Impulse Buying Behavior (Case Study: Shahrvand Chain Stores in Tehran Metropolis) [Volume 14, Issue 1, 2024, Pages 45-78]
  • MollaHosseini, Ali Investigating the Effect of Risk, Value, and Price Consciousness on Willingness to Purchase Gray Market Goods in Kerman Province [Volume 1, Issue 1, 2011, Pages 1-22]
  • Momeni, Mahdi Study the effect of the organizational factors on the acceptance using combined heat and power Generation plants (small-scale generation) by organizational Consumers [Volume 2, Issue 2, 2012, Pages 37-50]
  • Momeni, Mansor Segmentation of Shopping Centers Visitors based on their Activities through Factor Analysis and Cluster Analysis [Volume 3, Issue 1, 2013, Pages 81-96]
  • Monem sakar, Ali The Role of Learning Agility in the Relationship between Service Experience and Value Co-Creation in Consumers with the Moderating Role of Cognitive Engagement [Volume 14, Issue 3, 2024, Pages 77-96]
  • Moosavi Jad, Seyyed Mohammad An Analysis on Green consumers Behavior in Selected Restaurants in Tehran City [Volume 11, Issue 3, 2021, Pages 243-211]
  • Moradi, Hadi Country of Origin Image and Brand Equity Formation of Electronic Goods [Volume 1, Issue 3, 2011, Pages 109-128]
  • Moradi, Mahmoud Empirical Investigating of Creative Advertising Effects on Purchase Intention: Mediating Role of Attitude toward Ad and Attitude Toward Brand [Volume 4, Issue 4, 2014, Pages 181-194]
  • Moravej, Somayeh Assessment of the Status of Maturity Models Presented in the Field of Intelligence and Business Analysis: A Systematic Review of Research Literature [Volume 11, Issue 4, 2022, Pages 85-106]
  • MOROVATI, MAHSA A Study of Factors Affecting Consumer Use of Mobile Advertising based on the Unified Theory of Acceptance and Use of Technology [Volume 7, Issue 4, 2018, Pages 173-194]
  • Morovati Sharifabadi, Ali customer satisfaction, customer relationship management, Fuzzy Delphi, system dynamics. [Volume 5, Issue 3, 2016, Pages 199-218]
  • Morovati Sharifabadi, Ali The Growth and Success of Dynamic Internet Businesses [Volume 11, Issue 4, 2022, Pages 191-210]
  • Mortazavi, Mona sadat Analysis of impact Cognitive and affective trust between Interactions buyers and sellers (a case study Companies in Iranian Industry Food Ingredients) [Volume 4, Issue 4, 2014, Pages 167-182]
  • Mortazavi, Saeid Understanding the content of the psychological contract types in the context of relationship marketing and determining their dominance [Volume 5, Issue 2, 2015, Pages 87-108]
  • Mosaddegh, Abdolreza Mining Patterns of Customer Dynamics in Banking Industry [Volume 9, Issue 2, 2019, Pages 1-30]
  • Mosayyebi, Alireza Investigating the Effect of Social Stimulants of Store Atmosphere on Buyer Extra-role Behavior A Study of Refah Chain Stores)) [Volume 4, Issue 2, 2014, Pages 191-208]
  • Moshabaki, Asghar Desisgning customer agility model based on dynamic capabilities: Effect of IT Competence, Entrepreneurial Alertness And Market Acuity [Volume 2, Issue 1, 2012, Pages 1-24]
  • Moshabaki, Asghar Factors affecting the hedonic values purchases through Instagram [Volume 6, Issue 2, 2016, Pages 18-1]
  • Moshabaki, Asghar Exploring the Effect of Electronic Service Quality on Electronic Loyalty: Considering the Mediating Role of Electronic Satisfaction, Perceived Value and Electronic Word of Mouth (The Case of E-Retailers in Tehran) [Volume 7, Issue 2, 2017, Pages 1-16]
  • Moshabaki, Asghar The Antecedents of Positive Attitude towards Domestic Products; a Survey on Two Different products [Volume 9, Issue 2, 2019, Pages 129-148]
  • Moshabbaki, Asghar An Analysis Credit Rating Factors of Steel Distributors from Customer Perspective in Iran's Market [Volume 5, Issue 4, 2016, Pages 21-38]
  • Moshabbaki Esfahani, Asghar Examining a structural model of consumer animosity impact on boycotting pilgrimage and recreation trips to Saudi Arabia and the United Arab Emirates in Tehran [Volume 6, Issue 4, 2017, Pages 53-66]
  • Mosleh, Abdolmajid Personal drivers and factors influencing the attitude toward mobile advertising: A Study on Mobile phone users [Volume 4, Issue 1, 2014, Pages 20-1]
  • Mosleh, Abdolmajid The impact of aspects of organizational learning on competitive intelligence in knowledge-based enterprises [Volume 4, Issue 4, 2014, Pages 57-70]
  • Mosleh, Abdolmajid The impact of aspects of organizational learning on competitive intelligence in knowledge-based enterprises [Volume 4, Issue 4, 2014, Pages 57-70]
  • Mosleh, Abdolmajid The Effect of Capabilities of Network on the International Performance of Import and Export Companies [Volume 5, Issue 3, 2016, Pages 1-20]
  • Mosleh, Abdolmajid A study of the effect of software products’ marketing mix on satisfaction and behavioral intention of costumers [Volume 3, Issue 4, 2014, Pages 93-108]
  • Mosleh, Fatemeh Enhancing the Effect of Location of Carbon Footprint Labels on Environmentally Friendly Product Packages on Consumers' Visual Attention [Volume 13, Issue 4, 2023, Pages 97-114]
  • Motahari Farimani, Naser Designing a DEA Model for Evaluating Performance for Hierarchal Decision Making Units with Weighting Attribute in Hypermarket Departments [Volume 8, Issue 4, 2019, Pages 69-94]
  • Motiei, Mohsen The effect of consumer religiosity on the intention to buy smuggled goods due to moral dimensions [Volume 11, Issue 3, 2021, Pages 174-147]
  • Motlagh, Mohammad Investigating the Effects of Country of Export Destination Image on the Product Perceived Quality and the Purchase Intention in Domestic Consumers [Volume 12, Issue 2, 2022, Pages 91-108]
  • Mousakhani, Morteza Developing a model of factors affecting the customer satisfaction in traditional and electronic banking [Volume 5, Issue 1, 2015, Pages 201-218]
  • Mousavi, Nasim Identify and prioritize effective factors on social bundling using Delphi Fuzzy approach [Volume 11, Issue 3, 2021, Pages 22-1]
  • Mousavi, Sayed Mohsen Marketing Research in the Fourth Industrial Revolution, Using “Big Data” Analytics and “Machine Learning” to Provide Value to the Customer [Volume 10, Issue 4, 2020, Pages 37-54]
  • Mousavi, Sayed Najmedin Identifying the Key Success Factors in Implementing Brand Gender Identity Considering the Consumer Community Using the FCM Method [Volume 13, Issue 3, 2023, Pages 73-88]
  • Mousavi, Seyed Abbas Presenting a Model to Explain Employee Based Brand Equity in Commercial Insurance Companies of Yazd Province [Volume 3, Issue 1, 2013, Pages 1-16]
  • Mousavi, Seyedeh Niloufar Exploring Instagram User Motivations: An Analysis Using the Laddering Interview and ACV Technique [Volume 14, Issue 1, 2024, Pages 1-20]
  • Mousavi, Solmaz The Impact of Corporate Social Responsibility on Brand Loyalty through Brand Credibility (Case Study: Saderat Bank of Iran, Bushehr City) [Volume 7, Issue 4, 2018, Pages 57-76]
  • Mousavi Kashi, Zohreh The Relationship between Green Packaging and Green Brand Attachment with the Mediating Roles of Green Trust, Green Brand Attitude, and Green Brand Image [Volume 11, Issue 3, 2021, Pages 45-66]
  • Mousavi Sani Baghsiahi, Seyed Morteza The Impact of Cognitive and Affective Factors on Attitude and Acceptance of Mobile Advertising [Volume 7, Issue 2, 2017, Pages 167-192]
  • Mousavizadeh, Seyedeh Masoumeh Designing a Model of Factors Affecting Consumer Cynicism in the Automotive Industry Using a Meta-‎synthesis Approach [Volume 13, Issue 1, 2023, Pages 17-46]
  • Mousavi Zadeh, Seyedeh Maryam Recognizing and Understanding the Brand Tribalism; Providing a FuzzyCognitive Mapping ‎of the Generating Factors Using the FCM Method [Volume 13, Issue 2, 2023, Pages 23-42]
  • Movaghar ‎, Morteza Influencer Marketing: Identifying and Explaining the Psychological Effects of Social Media ‎Influencers on consumers (Case Study: Female Students of Mazandaran University)‎ [Volume 13, Issue 3, 2023, Pages 23-48]
  • Movahed, Seyed Mohammad Reza The Effects of Emerging Leadership Styles on Sales Force Performance with the Mediating Role of Satisfaction and Trust in the Sales Manager [Volume 12, Issue 2, 2022, Pages 109-144]
  • Mowlaie, Soran The Assessment of the Effect of Intergrated Marketing Communication on Brand Equity; with the Role of Corporate Image and Brand Performance [Volume 6, Issue 0, 2016, Pages 33-54]
  • Mpradi, Mohsen Factors Affecting Consumers' Behavior in the face of Advertising Mail [Volume 6, Issue 0, 2016, Pages 91-112]
  • Munir, AbuBakar Optimal Harmonization of Out-Network Traffic Control Regulations in Social Networks [Volume 4, Special Issue, 2014, Pages 143-158]

N

  • Naami, Abdolah Factors affecting the hedonic values purchases through Instagram [Volume 6, Issue 2, 2016, Pages 18-1]
  • Nabati Pour ‎, Hanieh Developing and Evaluating a Conceptual Model of the Components Affecting the Quality of ‎Customer Relationships in Electronic Businesses [Volume 13, Issue 1, 2023, Pages 89-114]
  • Nabizadeh, Tahere Investigating the Influence of Perceived Value on Users' Attitudes toward Internet Advertisements [Volume 1, Issue 3, 2011, Pages 79-98]
  • Nabizadeh Mamani, Elnaz Designing and determinating mechanisms model, impacts ande output of internal branding (Case Study: Sadid industrial group) [Volume 6, Issue 2, 2016, Pages 152-133]
  • Naderi, Azadeh Evaluation of Experimental Findings of Implementation of Electronic Insurance in Developed Countries and Obstacles to the Development of This Industry in Insurance Companies in Iran [Volume 5, Special Issue, 2015, Pages 147-162]
  • Naderi Beni, Mahmood Effect of information technology on value chain of Iranian Exemplary Exporter Manufacturer Companies [Volume 2, Issue 4, 2013, Pages 22-43]
  • Naghash, Arash Analyzing the Impact of Consumers’ Response to Brand Marketing by Developing the Celebrity Endorser Model [Volume 11, Issue 1, 2021, Pages 63-86]
  • Naghavi, Simin A Comparative Study of Multi-Attribute Continuous Double Auction Mechanisms [Volume 3, Special Issue, 2013, Pages 125-138]
  • Nagheli, Shekofeh The effect of exchange rate on marketing margin [Volume 3, Issue 4, 2014, Pages 169-180]
  • Najafi Seyahroodi, Mehdi Investigating the effect of aesthetic aspect of packaging and its dimensions on purchase intention through packaging preference [Volume 5, Issue 2, 2015, Pages 163-184]
  • Naji-Azimi, Zahra Applying new hybrid method of analytical hierarchy process, Monte Carlo Simulation and PROMETHEE to prioritize and selecting appropriate target market [Volume 5, Issue 1, 2015, Pages 89-106]
  • Nargesian, Javad Investigating the Effective Factors on Customer’s Satisfaction Using SERVEQUAL Model [Volume 2, Issue 3, 2012, Pages 173-186]
  • Nasehifar, Vahid A Meta-Synthesis of the Integrated Model of Customer Value Co-Destruction and Co-Creation [Volume 13, Issue 4, 2023, Pages 1-26]
  • Nasehi far, Vahid An investigation of the Impact of Promotion Strategy on the relationship between Communication Tools and Consumer Based Brand Equity (CBBE) in Iran Food Industry [Volume 6, Issue 0, 2016, Pages 1-18]
  • Nasehi far, Vahid An investigation of the Impact of Promotion Strategy on the relationship between Communication Tools and Consumer Based Brand Equity (CBBE) in Iran Food Industry [Volume 6, Issue 0, 2016, Pages 1-18]
  • Naseri, Amirhasan Competitive Intelligence based on Social Network Content and the Factors Affecting its Process [Volume 9, Issue 3, 2019, Pages 43-60]
  • Naserinezhad ‎, Elaheh Identifying the Mental Pattern of Employers Regarding the Appearance and Behavioral ‎Characteristics Effective in Hiring Marketers in Mashhad Organizations [Volume 13, Issue 1, 2023, Pages 47-72]
  • Nasir, Abolghasem Risk Analysis of New Product Development Using Bayesian Networks [Volume 2, Issue 1, 2012, Pages 185-202]
  • Nasri Nasrabadi, Shohreh Designing a Fuzzy Expert System For Measuring E-Banking Service Quality [Volume 5, Issue 1, 2015, Pages 59-88]
  • Nassaji Kamrani, Mehdi Designing Knowledge Applying & Creating Organizational Culture Model (Case study: Automobile Industry) [Volume 4, Issue 3, 2014, Pages 173-190]
  • Nassaji Kamrani, Mehdi Factors affecting the image inferred from tourism destinations of Islamic Republic of Iran in the international arena [Volume 5, Special Issue, 2015, Pages 31-44]
  • Nassiri Mofakham, Faria A Comparative Study of Multi-Attribute Continuous Double Auction Mechanisms [Volume 3, Special Issue, 2013, Pages 125-138]
  • Nassiri-Mofakham, Faria Cross-Cultural Time Sensitivity in a Bilateral E-Negotiation System [Volume 4, Special Issue, 2014, Pages 55-68]
  • Navidi nekou, Reza Selection of an Optimal Benchmarking Pattern in consideration of the Performance of Marketing Research Projects (Case Study: IRC Group) [Volume 6, Issue 0, 2016, Pages 19-32]
  • Nayebzadeh, Shahnaz Investigating the Application of brand linguistics indices in branding Activities related to brand name and logo [Volume 11, Issue 1, 2021, Pages 26-1]
  • Nayebzadeh, Shahnaz Scientific/Mental Typology of Marketing Performance of FinTech Startups Using the Cognitive Q-Method [Volume 14, Issue 3, 2024, Pages 97-134]
  • Nazari, Mohsen The Impact of Consumer Currency Perception on Price Sensitivity [Volume 3, Issue 1, 2013, Pages 119-138]
  • Nazari, Mohsen Investigation of social shopping for fashion in apparel market of Tehran [Volume 4, Issue 2, 2014, Pages 173-190]
  • Nazari, Mohsen Investigation of social shopping for fashion in apparel market of Tehran [Volume 4, Issue 2, 2014, Pages 173-190]
  • Nazari, Mohsen Investigation antecedents and consequences of price fairness based on attritional theory. [Volume 5, Issue 2, 2015, Pages 109-126]
  • Nazari, Mohsen Designing a Model for B2B Relationship Marketing in the Parsian Tourism Business Network [Volume 7, Issue 4, 2018, Pages 23-40]
  • Nazari, Mohsen Identification of Factors Affecting Overall Store Price Image (OSPI): A Meta Synthesis Approach [Volume 8, Issue 1, 2018, Pages 1-20]
  • Nazari, Mohsen Evaluation of Customers’ Perceived Fairness of Dynamic Pricing and Its Effective Factors in Hotel Industry [Volume 8, Issue 3, 2019, Pages 19-40]
  • Nazari, Mohsen Investigating the Effect of Perceived Price Unfairness on Consumer Brand Hate in a Dynamic Pricing System (Case Study: Snapp Online Taxi) [Volume 12, Issue 1, 2022, Pages 109-128]
  • Nazari, Mohsen Investigating the Effect of Various Price Discounts on Customers’ Purchase Intention and Loyalty with the Mediating Role of Perceived Deception (Case Study: Customers of Hedonic and Utilitarian Goods in Tehran City) [Volume 12, Issue 4, 2023, Pages 29-50]
  • Nazari, Mohsen Providing a Framework of Foreign Trade Consulting Capabilities [Volume 14, Issue 2, 2024, Pages 1-26]
  • NAZARI, MOHSEN The Influence external signals on perceived quality and purchase intention products of high involvement (case study: Laptop) [Volume 4, Issue 2, 2014, Pages 209-226]
  • Nazari ‎, Mohsen Designing the Online Shopping Experience Model of DigiKala Customers in VUCA ‎Conditions [Volume 13, Issue 2, 2023, Pages 109-142]
  • Nazaripour, Mohammad The Role of Mental Accounting in Controlling the Household Overspending Behavior [Volume 12, Issue 3, 2022, Pages 177-200]
  • Nazarpouri, Amir Hoshang Investigating the Effect of Marketing Dashboard Development on Organizational Competitiveness by Explaining the Mediating Role of Marketing Memory and Competitive Intelligence [Volume 12, Issue 1, 2022, Pages 43-68]
  • Nazarpouri, AmirHoushang Designing and Describing the Model of Competitive Advantage based on Organizational Intelligence in Knowledge-Based Organizations [Volume 2, Issue 1, 2012, Pages 47-72]
  • Neghabi, Azam The Effect of the National Identity of Consumers on Foreign Product Purchase [Volume 6, Issue 2, 2016, Pages 132-115]
  • Nejat, Soheil Investigating effects of self-esteem, self-expression and product hedonism on brand love and brand jealousy and their consequences [Volume 5, Issue 4, 2016, Pages 1-20]
  • Nejat, Soheil Life insurance market segmentation by customers lifestyle by using the pattern of (AIO) [Volume 6, Issue 2, 2016, Pages 74-55]
  • Nejat, Soheil Impact of Brand Nostalgia and Brand Heritage on the Formation of Purchase Intention (Case Study: Nokia Mobile Phone) [Volume 8, Issue 3, 2019, Pages 41-58]
  • Nejat bakhsh, Ali Proposing a Model to Enhance Status of Halal Food in the Global Markets [Volume 3, Issue 3, 2014, Pages 151-166]
  • Nekooeezadeh, Maryam Cinema Marketing: Fitting a Perceived Quality Model Affecting Satisfaction, Behavioral Intention, and Dedication of Cinema Spectators [Volume 11, Issue 2, 2021, Pages 27-44]
  • Nekooeezadeh, Maryam Improving Customers’ Experiences in Pre-Purchase Interaction Points: Graph Theory- ‎Matrix Permanents Approach to Identify and Analyze the Relationships of Influential ‎Factors [Volume 13, Issue 2, 2023, Pages 85-108]
  • Nematbakhsh, Mohammadali Designing an Electronic Marketing Model for Medical Tourism of the Islamic Republic of Iran with the Proposal ‎Systems Approach [Volume 10, Issue 2, 2020, Pages 105-128]
  • Nemati, Fateme Cross-Cultural Time Sensitivity in a Bilateral E-Negotiation System [Volume 4, Special Issue, 2014, Pages 55-68]
  • Nikbakht, Amin Investigating the Moderating Effects of Consumers’ Product Involvement and Knowledge in the Relationship between Product Scarcity Content and Online Impulse Buying Intention [Volume 11, Issue 3, 2021, Pages 110-93]
  • Nikbakht, Fatemeh Investigating the effect of Individual Characteristics on Marketing Intelligence in Organization (Case Study: Tehran Scientific Centers and Manufacturing Companies) [Volume 1, Issue 1, 2011, Pages 71-100]
  • Nikzad, Fateme Analytical comparison of Technology Acceptance Model and theory of reasoned action about mobile advertising acceptance [Volume 3, Issue 4, 2014, Pages 181-196]
  • NILI, MAJID The Relationship between Customer Relationship Management( CRM) and Performance In Makazy Province Gas Company. [Volume 4, Issue 1, 2014, Pages 118-107]
  • Nilipor tababaei, Akbar Comprehensive Framework for Strategic Formulation in Isfahan Power Plant by Marketing Approach [Volume 3, Issue 3, 2014, Pages 119-134]
  • NiliporTabatabaei, Akbar Optimizing the Usage of Information Technology in Supply Chain Management and Marketing of Aviation Products by AHP Approach [Volume 2, Issue 2, 2012, Pages 143-164]
  • Nobakht, Mohammad-Bagher Trust in E-Cheque in Electronic Payments [Volume 4, Special Issue, 2014, Pages 19-28]
  • Noepasand Asil, Sayed Mohammad The Effect of Cognitive Absorption and websites features on Satisfaction and User Continuous Usage of the Social Network (case study: Facebook) [Volume 4, Issue 2, 2014, Pages 95-110]
  • Noori, Ali Application of the theories of Self-Determination, Planned Behavior and Reasoned Action in online purchasing (A study at Royal Safar Iranian Company) [Volume 2, Issue 2, 2012, Pages 69-86]
  • Nopasand asil, Mohammad Identifying and Ranking of Performance Indicators of Entering Foreign Markets With a Case Study in Iran Khodro Industrial Group [Volume 1, Issue 2, 2011, Pages 61-78]
  • Nopasand Asil, Sayed Mohammad The influence of consumers' beliefs on their impulse buying in an online environment [Volume 5, Issue 3, 2016, Pages 21-34]
  • Norouzi, Hossein Studying the Effect of Self-Construal on Consumers Complaining Behaviour [Volume 6, Issue 0, 2016, Pages 157-176]
  • Norouzi, Hossein Studying the Effect of Self-Construal on Consumers Complaining Behaviour [Volume 6, Issue 0, 2016, Pages 157-176]
  • Noruzi, Mohammad Customer Satisfaction Analysis with a Text Mining Approach ‎ (Case Study: Customers of Organic Honeys)‎ [Volume 13, Issue 3, 2023, Pages 49-72]
  • Nosrati, Shiva The Effect of Information Quality and Source Credibility on Information Adoption in Online Communities [Volume 12, Issue 4, 2023, Pages 151-176]
  • Nourbakhsh, Seyed Kamran Designing a Model of Factors Affecting Consumer Cynicism in the Automotive Industry Using a Meta-‎synthesis Approach [Volume 13, Issue 1, 2023, Pages 17-46]
  • Nouripour, Amir hosein Halal foods: Examining the Factors affecting the consumers intention to purchase in Europe [Volume 4, Issue 1, 2014, Pages 92-73]
  • Nourizad, Sajjad Selection of an Optimal Benchmarking Pattern in consideration of the Performance of Marketing Research Projects (Case Study: IRC Group) [Volume 6, Issue 0, 2016, Pages 19-32]

O

  • Omati, Azade The Study of Polarizing Brands in Iran Mobile Handset Market [Volume 5, Issue 3, 2016, Pages 183-198]
  • Omidian, Asiyeh Identifying Content and Structural Dimensions of Iranian Banks Advertising Slogans [Volume 2, Issue 2, 2012, Pages 21-36]
  • Omidipasand, Reza An Investigation of the Effect of Brand Story Role on Perceived Brand Image Using Conversation Analysis (Case Study: Apple Products) [Volume 6, Issue 0, 2016, Pages 197-212]
  • Omidvar, Reza Ranking Barriers to Green Supply Chain Management Using DIMATEL [Volume 5, Issue 2, 2015, Pages 1-14]
  • Oroji, Zaynab marketing in library [Volume 9, Issue 1, 2019, Pages 53-68]
  • Osanlou, Bahare Survey achievement of customer agility based on mass customization strategy [Volume 4, Issue 3, 2014, Pages 39-54]
  • Osanlou, Bahareh Effect of the need for uniqueness and cosmopolitanism on innovation adoption of Smartwatches [Volume 11, Issue 4, 2022, Pages 127-156]
  • Osanlou, Bahareh Exploring Flow Experience in Augmented Reality Technology Based on the Virtual ‎Liminoid Theory Dimensions [Volume 13, Issue 1, 2023, Pages 115-146]
  • Osanlou, Bahareh Investigating the Formation of Brand Equity Based on Brand Cultural Symbolism in the Food Industry [Volume 14, Issue 2, 2024, Pages 171-200]
  • Osmani, Fariba Estimation of life insurance demand function in Iran [Volume 5, Special Issue, 2015, Pages 1-14]
  • Ostadi, Bakhtiar Introducing a New Mathematical Formula for Calculating Customer Perceived Value Using the ‎Taguchi Loss Function and Customer Lifetime Value [Volume 10, Issue 3, 2020, Pages 105-118]
  • Owlia, Mohammadsaleh Network Analysis of Strategic Marketing Actions and Quality Function Deployment [Volume 1, Issue 3, 2011, Pages 165-192]
  • Owlia, Mohammad Saleh Designing a Model for the Impact of Customer Knowledge on the Corporation Performance using the ‎Grounded Theory Approach [Volume 10, Issue 2, 2020, Pages 63-84]

P

  • Panahandeh, Amirehossein Social Media-Based Marketing Strategies in Active Small Businesses in the Field of Tourism [Volume 11, Issue 1, 2021, Pages 201-216]
  • Parastesh, Reza Violation of Advertising and Marketing Legal Regulations on Children’s Food Packaging: A Qualitative Study [Volume 14, Issue 3, 2024, Pages 135-154]
  • Parhizgar, Mohammad Mehdi Designing Conseptual Model of Value Creation Entrepreneurship (Wave IV) [Volume 5, Special Issue, 2015, Pages 19-30]
  • Parsafard, Mohammad Reza Identifying & Classification of Criteria in Choosing a Bank By Customers: Case Study at Bank Mellat [Volume 3, Issue 2, 2013, Pages 135-156]
  • Parsanejad, Mohammadreza Investigating the Effect of Word of Mouth Advertising on the Growth Rate of the Number of Mobile Game ‎Users in Iran [Volume 9, Issue 4, 2020, Pages 151-170]
  • Payahour, Mohammad Presenting a Theoretical Marketing Mix Model for the Development of Iranian Tourism Industry Via Mixed Research Method [Volume 10, Issue 1, 2020, Pages 1-16]
  • Pezeshki, Shima The effect of market orientation on performance efficiency of the hotel industry [Volume 4, Issue 4, 2014, Pages 141-166]
  • Pirasteh, nazanin the investigation of children's relative influence on Iranian families purchase decisions [Volume 4, Issue 1, 2014, Pages 172-153]
  • Piri, Morteza Effects of Digital Orientation on Marketing Performance with the Mediating Role of Digital Marketing Capabilities in Small and Medium Businesses [Volume 13, Issue 4, 2023, Pages 115-136]
  • Pooya, Alireza Applying new hybrid method of analytical hierarchy process, Monte Carlo Simulation and PROMETHEE to prioritize and selecting appropriate target market [Volume 5, Issue 1, 2015, Pages 89-106]
  • Pormostafa, Mehdi Classifying WebQual Variables Based on Kano Model for Evaluating Customer Satisfaction of Internet Banking Service Quality [Volume 2, Issue 2, 2012, Pages 123-142]
  • Porsalimi, Mojtaba An Investigation of the Impact of Selling Orientation and Salesperson Expertise on Salesperson Performance According to the Mediator Role of Customer Trust (Case Study: Selling Agencies of Imported Vehicles in Mashhad) [Volume 6, Issue 0, 2016, Pages 55-74]
  • Pour, Samira Exploring effect of entrepreneurship and business orientations on innovation and customer value (Case Study: food industry of Mashhad city) [Volume 2, Issue 2, 2012, Pages 51-68]
  • Pourdehghan, Adel Personal drivers and factors influencing the attitude toward mobile advertising: A Study on Mobile phone users [Volume 4, Issue 1, 2014, Pages 20-1]
  • PourDehghan, Adel Identify and examine the factors affecting brand loyalty: brand mobile phones Study [Volume 4, Issue 3, 2014, Pages 17-38]
  • Pourghadimi, Somayeh The Effects of Emerging Leadership Styles on Sales Force Performance with the Mediating Role of Satisfaction and Trust in the Sales Manager [Volume 12, Issue 2, 2022, Pages 109-144]
  • Pour Moallem, Naser Evaluation of E-Trust Building Structures Interact With Transportation [Volume 4, Special Issue, 2014, Pages 45-54]
  • Poursadegh, Naser The effects of marketing mix elements on Brand equity [Volume 2, Issue 3, 2012, Pages 155-172]
  • Poursalimi, Mojtaba The impact of employees' emotional conditions on customer satisfaction and loyalty with the mediating role of rapport (Case study: travelers of Hashemi Nezhad airport of Mashhad who use customs [Volume 4, Issue 4, 2014, Pages 235-258]
  • Poursalimi, Mojtaba The impact of employees' emotional conditions on customer satisfaction and loyalty with the mediating role of rapport (Case study: travelers of Hashemi Nezhad airport of Mashhad who use customs [Volume 4, Issue 4, 2014, Pages 235-258]
  • Poursalimi, Mojtaba The impact of employees' emotional conditions on customer satisfaction and loyalty with the mediating role of rapport (Case study: travelers of Hashemi Nezhad airport of Mashhad who use customs [Volume 4, Issue 4, 2014, Pages 235-258]
  • Poursalimi, Mojtaba Survey The Effect of Service Innovation on Behavioural Intention of Customers with Mediating role of Experiential Marketing Case of: Five-Star Hotels in Mashhad City [Volume 6, Issue 2, 2016, Pages 36-19]
  • Poursalimi, Mojtaba Designing an Interactive Model for Marketing Intelligence and Effectiveness of the Insurance Industry Performance using Fuzzy AHP Techniques Case Study: Pasargad Insurance [Volume 9, Issue 2, 2019, Pages 149-168]
  • Pourzarandi, Mohammad Ebrahim Using Internal Auditing in E-Banks and E-Credit Financial Institutes [Volume 4, Special Issue, 2014, Pages 39-44]

Q

  • Qahri Shirinabadi, Elaheh Devising a model brand loyalty in tires industry: the adjustment role of customer perceived value [Volume 5, Issue 1, 2015, Pages 183-200]

R

  • Rabbani Mohammadiyeh, Fatemeh Effect of Customer Participation Motivation on Customer Equity: the Mediating Role of Brand Trust and Social Media Marketing Activities [Volume 14, Issue 3, 2024, Pages 155-178]
  • Rabiee, Ali ٍEvaluating Advertizing Effectiveness of Parsian Bank and Identifying the Factors with Most Influence on Its Improvement in the City of Tehran [Volume 1, Issue 2, 2011, Pages 17-40]
  • Radfar, Reza Identification of Dominant Customer Behavior Patterns among different Sectors over Time (Case Study: Ansar Bank) [Volume 8, Issue 4, 2019, Pages 149-165]
  • Raeesi Nafchi, Samaneh Designing an Export Development Model for Nano Products of Knowledge-based Companies Working in the Field of Construction Using a Qualitative Meta-Synthesis Approach [Volume 12, Issue 3, 2022, Pages 201-232]
  • Raeesi Vanani, Iman Competitive Intelligence based on Social Network Content and the Factors Affecting its Process [Volume 9, Issue 3, 2019, Pages 43-60]
  • Rafiei, Saghar The effect of marketing-mix efforts and corporate image on brand equity in the IT software sector [Volume 2, Issue 4, 2013, Pages 182-195]
  • Rah, Hamid The Effect of Green Perceived Quality and Green Perceived Risk on Green Trust According to the Role of Green Satisfaction [Volume 6, Issue 0, 2016, Pages 113-126]
  • Rahimi, Farajollah the effect of Cognitiv and emotional factors on the loyalty tourist of the destinationtourist [Volume 6, Issue 2, 2016, Pages 54-37]
  • Rahimi, Fraholah Investigating relationship between personality characteristics and friendship Relationships between service providers and customers [Volume 2, Issue 4, 2013, Pages 166-181]
  • Rahimi, Hossein Exploring the Impact of Green Marketing Strategic Orientation on Environmental Sustainability: The Mediating Roles of Absorptive Capacity and Green Innovation [Volume 14, Issue 1, 2024, Pages 147-164]
  • Rahimi, Rahim The effect of market orientation on business performance and organizational innovation with the role of mediator (The case of study: companies manufacturing and supplying parts national Iranian south oil company in the khuzestan province) [Volume 5, Issue 4, 2016, Pages 139-162]
  • Rahimian, Mehdi Investigating the Feasibility of Forming E-marketing Cooperatives in Lorestan Province [Volume 12, Issue 1, 2022, Pages 151-176]
  • Rahimi Klour, hossein Clustering of drivers affecting customers' channel selection behavior in an omnichannel retail context [(Articles in Press)]
  • Rahimizadeh, Hosna Evaluating Effective Factors on Impulse Buying at Chain Store in Mashhad:(Case Study: Poruma Chain Store) [Volume 4, Issue 4, 2014, Pages 71-84]
  • Rahimnia, Fariborz Studying the Mediator Role of Customer Based Brand Equity in Successful Customer Relationship and Brand Image of Five Star Hotels in Mashhad [Volume 2, Issue 1, 2012, Pages 73-92]
  • Rahimnia, Fariborz Investigating the Influence of Perceived Value on Users' Attitudes toward Internet Advertisements [Volume 1, Issue 3, 2011, Pages 79-98]
  • Rahimnia, Fariborz Investigating the impact of brand distinctiveness and prestige on customer brand loyalty through customer-brand identification (Case of: Customers of Toyota dealers) [Volume 4, Issue 3, 2014, Pages 1-16]
  • Rahimnia, Fariborz Investigating the impact of brand distinctiveness and prestige on customer brand loyalty through customer-brand identification (Case of: Customers of Toyota dealers) [Volume 4, Issue 3, 2014, Pages 1-16]
  • Rahimnia, Fariborz Investigating the mediating role of job satisfaction in the effects of internal brand management and career anchors on intention to stay [Volume 6, Issue 4, 2017, Pages 67-88]
  • Rahim nia, Fariborz Survey The Effect of Service Innovation on Behavioural Intention of Customers with Mediating role of Experiential Marketing Case of: Five-Star Hotels in Mashhad City [Volume 6, Issue 2, 2016, Pages 36-19]
  • Rahmani, Fershteh The Role of Mental Accounting in Controlling the Household Overspending Behavior [Volume 12, Issue 3, 2022, Pages 177-200]
  • Rahmani, Kamal Introducing a Comprehensive Model of Service Brand Equity and Customer Buying Behavior - The Case of ANSAR Bank [Volume 1, Issue 3, 2011, Pages 63-78]
  • Rahmani, Sahar Analyzing the Influence of Internal Marketing on Organizational Performance in Travel Agencies of Tehran Using Structural Equation Modeling [Volume 2, Issue 1, 2012, Pages 111-128]
  • Rahmani, Zeinolabedin Survey the relationship between effectivness of process of knowledge management with organizational entrepreneurship of public Servant In Golestan Province [Volume 4, Issue 3, 2014, Pages 211-230]
  • Rahmani, Zeinolabedin Survey the Effect of Entrepreneurial Orientation on Business Performance with the Mediating Role of Innovation Capacity [Volume 5, Special Issue, 2015, Pages 133-146]
  • Rahmani, Zeinolabedin Survey the Effect of Entrepreneurial Orientation on Business Performance with the Mediating Role of Innovation Capacity [Volume 5, Special Issue, 2015, Pages 133-146]
  • Rahmanimanesh, Mohammad Fuzzy Logic-Based Unsupervised Sentiment Analysis and Opinion Mining: Applications in Market Research [Volume 14, Issue 1, 2024, Pages 127-146]
  • Rahmani Youshanloei, Hossein impact of interval marketing on market- oriented considering mediatory variables of organizational commitment and organizational citizenship behavior: case of Mellat bank of Tehran. [Volume 2, Issue 1, 2012, Pages 25-46]
  • Rahmany Youshanlouei, Hossein Identifying and Prioritizing the Export Barriers and Proposing Initiatives to Developing Small to Medium Enterprises (SMEs) Export Case Study: Feed Industry in West Azerbaijan [Volume 3, Issue 1, 2013, Pages 139-160]
  • Rahmatabadi, Yazdan A Meta-Synthesis of the Integrated Model of Customer Value Co-Destruction and Co-Creation [Volume 13, Issue 4, 2023, Pages 1-26]
  • Rahmati, Maryam Systematic review of meta-synthesis technique based brand equity: Analysis of constituents and its consequences from a combined perspective (financial-customer) [Volume 11, Issue 2, 2021, Pages 91-112]
  • Rahnavard, Farajollah Explanation Model of Tourism Competitiveness in Iran Touristic Cities [Volume 11, Issue 2, 2021, Pages 45-68]
  • Rajabi, Azadeh Measuring the Effect of Consumer Perception of Product Packaging Usability on Impulse Buying Decision Considering the Low Level of Consumer Mental Involvement as the Mediating Variable [Volume 6, Issue 1, 2016, Pages 59-78]
  • Rajabi, Mojtaba Investigating the Effects of Information Technology Capability on the Competitiveness of Sports Stores with the Mediating Role of Social Innovation [Volume 12, Issue 3, 2022, Pages 111-132]
  • Rajabi, Mojtaba The Experience of Tasting Different Brands of Non-alcoholic Beer among Runners Athletes ‎from the Neuromarketing Perspective [Volume 13, Issue 2, 2023, Pages 65-84]
  • Rajabi3, Soran Explaining the Compulsive Buying Behavior Based on the Factors of Psychological, Environmental, Materialism and Using Credit Card [Volume 7, Issue 3, 2018, Pages 21-40]
  • Rajabi Bahjat, Behrooz Studying the Mediator Role of Religious Orientation on the Customer Loyalty Model [Volume 7, Issue 1, 2017, Pages 115-130]
  • Rajabipoor Meybodi, Alireza The Mediating Role of Brand Authenticity in the Effect of Brand Cultural Symbolism on Consumer Welfare ‎‎(Case Study: Samsung Smart Brand Mobile Phone)‎ [Volume 10, Issue 3, 2020, Pages 21-40]
  • Rajabipoor Meybodi, Alireza The Antecedents and Consequences of Brand Stereotypes in the Home Appliance Industry [Volume 11, Issue 2, 2021, Pages 151-168]
  • Rajabipoor Meybodi, Alireza The Effects of Service Failure and Brand Transgression on Customer Coping Strategies in Internet Taxis [Volume 12, Issue 1, 2022, Pages 177-196]
  • Rajabpour, Ebrahim The Application of HRM Policies for Marketing Managers: Emphasis on Marketing Strategies and Organization Performance in SMEs [Volume 11, Issue 3, 2021, Pages 146-129]
  • Rajabzadeh, Ali Designing a Fuzzy Expert System For Measuring E-Banking Service Quality [Volume 5, Issue 1, 2015, Pages 59-88]
  • Rajabzadeh Ghatari, Ali Studying the Effect of IT on Sustainable Development of Tourism Destinations toward Developing Smart Tourism Destinations (Based on the Meta Synthetize Approach) [Volume 7, Issue 4, 2018, Pages 95-116]
  • Rajaee Harandi, Saeedeh Customer Behavior Analysis using Web Usage Mining [Volume 8, Issue 2, 2018, Pages 69-86]
  • Ramezani, Ayoub Examining Viral Ad’s Attributes and the Cause of its Spread on the Internet [Volume 3, Issue 1, 2013, Pages 37-48]
  • Ramezanian, MohammadRahim Risk Analysis of New Product Development Using Bayesian Networks [Volume 2, Issue 1, 2012, Pages 185-202]
  • Ranaei Kordshouli, Habibollah Investigating the Effect of Green Marketing Mix on Consumers Green Purchase Decision (Study in Consumers of Shiraz Pegah Dairy Product Company) [Volume 2, Issue 2, 2012, Pages 165-180]
  • Ranjbar, Aida The effects of marketing mix elements on Brand equity [Volume 2, Issue 3, 2012, Pages 155-172]
  • Ranjbarian, Bahram Network Analysis of Strategic Marketing Actions and Quality Function Deployment [Volume 1, Issue 3, 2011, Pages 165-192]
  • Ranjbarian, Bahram Studying Consumers Conformity in Virtual Networks between the Students of Shahid Chamran University of Ahwaz [Volume 3, Issue 1, 2013, Pages 49-62]
  • Ranjbarian, Bahram Perceived Image of a Country and Its Influence on Tourist's Intention [Volume 4, Issue 3, 2014, Pages 133-148]
  • Ranjbarian, Bahram Perceived Image of a Country and Its Influence on Tourist's Intention [Volume 4, Issue 3, 2014, Pages 133-148]
  • Ranjbarian, Bahram Designing an Electronic Marketing Model for Medical Tourism of the Islamic Republic of Iran with the Proposal ‎Systems Approach [Volume 10, Issue 2, 2020, Pages 105-128]
  • Ranjbarian, Bahram Conceptualization of Brand Image by Psychological Life Space Theory in Iranian Retail Banking [Volume 11, Issue 1, 2021, Pages 87-110]
  • Ranjbarian, Bahram Identification of the Effective Factors and Dimensions of Customer's Emotion in Online Shopping of Luxury Cosmetic Products [Volume 12, Issue 3, 2022, Pages 89-110]
  • Rashidaei, Akram sadat An investigation of most important internal and external organizational factors effect on new product performance in food industries [Volume 3, Issue 3, 2014, Pages 39-58]
  • Rashid Ardeh, Habibollah Analysis of mega trends effective on future market of banking industry based on structural/cross impact analysis [Volume 6, Issue 3, 2017, Pages 57-86]
  • Rashidi, Dalile Fuzzy Logic-Based Unsupervised Sentiment Analysis and Opinion Mining: Applications in Market Research [Volume 14, Issue 1, 2024, Pages 127-146]
  • RASHNAVADI, YAGHOUB Identification and Explanation of Promotion Strategies in Social Media ‎(Case Study: Instagram)‎ [Volume 10, Issue 3, 2020, Pages 119-140]
  • Rasouli, Nasrin The Effects of Brand Anxiety on Brand Obsession Mediated by Brand Hatred and Moderation of Brand affection (Case Study: SAIPA Brand) [Volume 12, Issue 2, 2022, Pages 217-238]
  • Rasouli, Nasrin Investigating Psychological Contract Breach and Perceived Betrayal on the Desire for Revenge and Avoidance among Customers of Luxury Hotels [Volume 12, Issue 4, 2023, Pages 133-150]
  • Rasouli, Nasrin The Effect of Purchase Intention its Antecedents on Fake News by Moderating Brand ‎Trust: A SOBC Approach [Volume 13, Issue 2, 2023, Pages 143-168]
  • Rasouli, Reza Survey the effect of strategic human resource management on the financial performance of companies in Tehran Stock [Volume 4, Issue 3, 2014, Pages 119-144]
  • Rastad, seyyed arman The Study of Polarizing Brands in Iran Mobile Handset Market [Volume 5, Issue 3, 2016, Pages 183-198]
  • Rastegar, AbbasAli Elucidating the impact of the structural-organizational intelligence on competitive advantage: the adjustment role of competitive intelligence [Volume 5, Special Issue, 2015, Pages 65-82]
  • Rastegar, AbbasAli Elucidating the impact of the structural-organizational intelligence on competitive advantage: the adjustment role of competitive intelligence [Volume 5, Special Issue, 2015, Pages 65-82]
  • Rastegari, Sayedmahdi Protection of consumer rights in Cyberspace [Volume 3, Special Issue, 2013, Pages 81-100]
  • Rastgar, Abasali Achievement based on Brand Performance and Market Control; Investigating the Mediating Role of Brand Management Capability [Volume 9, Issue 2, 2019, Pages 219-236]
  • Razmi, Zahra Customer clustering for appointing rebating strategies, case study: Kadbano Co. [Volume 3, Issue 3, 2014, Pages 135-150]
  • Rezaee, Marzieh Customer Loyalty Model in Emerging Organizations Based on Artificial Neural Networks (Case ‎Study: Emerging Private Banks‎ [Volume 10, Issue 1, 2020, Pages 63-82]
  • REZAEE ARAB, ROGHAYEH The Influence external signals on perceived quality and purchase intention products of high involvement (case study: Laptop) [Volume 4, Issue 2, 2014, Pages 209-226]
  • Rezaei, Abdollah Prioritizing Effective Factors on Kaleh Company Customer Loyalty [Volume 5, Issue 1, 2015, Pages 219-234]
  • Rezaei, AhmadAli The effect of exchange rate on marketing margin [Volume 3, Issue 4, 2014, Pages 169-180]
  • Rezaei, Hossein Investigating Intention to e-shopping Based on Expansion of Technology Acceptance Model [Volume 2, Issue 1, 2012, Pages 93-110]
  • Rezaei, Maliheh Survey the Effect of Entrepreneurial Orientation on Business Performance with the Mediating Role of Innovation Capacity [Volume 5, Special Issue, 2015, Pages 133-146]
  • Rezaei, Nafiseh Segmentation of the Special Events̕ Market Based on Visitors̕ Motivations [Volume 7, Issue 1, 2017, Pages 93-114]
  • Rezaei, Saeed Examining Viral Ad’s Attributes and the Cause of its Spread on the Internet [Volume 3, Issue 1, 2013, Pages 37-48]
  • Rezaeian, Ali Designing and Describing the Model of Competitive Advantage based on Organizational Intelligence in Knowledge-Based Organizations [Volume 2, Issue 1, 2012, Pages 47-72]
  • Rezaeian, Ali Designing the Business Re-Engineering Model in Iranian Banking Industry with the Emphasis on Customer ‎Orientation: An Exploratory Mixed-method Research [Volume 10, Issue 1, 2020, Pages 17-38]
  • Rezaei Dolatabadi, Hossein E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
  • Rezaei Dolatabadi, Hossein Analyzing the Impact of Consumers’ Response to Brand Marketing by Developing the Celebrity Endorser Model [Volume 11, Issue 1, 2021, Pages 63-86]
  • Rezaei Hajiabadi, Javad The Impact of Tourist Mental Image of Tourist Destination on the Value Co-creation by Focusing on the Mediating Role of Destination Love: A Study of Selected Tourist Destinations of Iran [Volume 13, Issue 3, 2023, Pages 1-22]
  • Rezaei Soufi, Morteza Studying and Investigating the Rate of Clients Satisfaction Measurement during 1384-1390 Using CMS Model Case Study: Association of Physical Education of Isfahan [Volume 3, Issue 1, 2013, Pages 161-182]
  • Rezai Dowlat Abadi, Hossein Designing a Model on Factors Affecting Customer Participation in Social Commerce Based on Stimuli-Organism-Response Framework [Volume 7, Issue 2, 2017, Pages 17-42]
  • Rezaie, Malihe Survey the relationship between effectivness of process of knowledge management with organizational entrepreneurship of public Servant In Golestan Province [Volume 4, Issue 3, 2014, Pages 211-230]
  • Rezaie, Morteza Surveying the relationship between brand equity and brand-customer personality congruency [Volume 2, Issue 4, 2013, Pages 63-81]
  • Rezaie Dolatabadi, Hossein The Impact of Corporate Social Responsibility on Social Performance and Customer Reactions in the Foods Industry [Volume 6, Issue 1, 2016, Pages 161-178]
  • Rezavani, Mehran Documentation of New Promotion Approaches in Small and Medium Sized Businesses of the Textile Industry [Volume 2, Issue 1, 2012, Pages 167-184]
  • Rezvan, Mohammad Taghi Modeling and Scenario Analysis of Customer Brand Co-Creation Behavior Challenges: An Analysis of Coping Strategies [Volume 14, Issue 2, 2024, Pages 121-148]
  • Rezvani, Hamid raza An investigation of most important internal and external organizational factors effect on new product performance in food industries [Volume 3, Issue 3, 2014, Pages 39-58]
  • Rezvani, Hamidreza Evaluation and Analysis of the Strategies of Food Products Entry to Foreign Markets [Volume 1, Issue 3, 2011, Pages 193-218]
  • Rezvani, Hamidreza Market orientation in the relationship between emphasize of high management and performance of governmental banks [Volume 4, Issue 4, 2014, Pages 1-24]
  • Rezvani, Hamidreza Market orientation in the relationship between emphasize of high management and performance of governmental banks [Volume 4, Issue 4, 2014, Pages 1-24]
  • Rezvani, Mehran Mapping of Social capital in entrepreneurial marketing activities in small business [Volume 2, Issue 3, 2012, Pages 87-106]
  • Rezvani, Mehran Structured model Consumer-based Brand Equity based on Promotional-mix elements(Case Study: Food Active Industries of Tehran) [Volume 4, Issue 2, 2014, Pages 23-40]
  • Rezvani, Mehran Conceptual model of Entrepreneurial marketing mix in creative art based businesses [Volume 6, Issue 3, 2017, Pages 37-52]
  • Rezwani, Mehran Designing Conseptual Model of Value Creation Entrepreneurship (Wave IV) [Volume 5, Special Issue, 2015, Pages 19-30]
  • Rojuee, Morteza The Impact of Networking on Sales Performance: A Study of the Mediating Role of Creativity and Job Satisfaction (Case Study: Kosar Insurance Agency, Mashhad) [Volume 13, Issue 1, 2023, Pages 1-16]
  • Rokhideh, mohammadreza The Mediating Role of Brand Authenticity in the Effect of Brand Cultural Symbolism on Consumer Welfare ‎‎(Case Study: Samsung Smart Brand Mobile Phone)‎ [Volume 10, Issue 3, 2020, Pages 21-40]
  • Roosta, Ahmad Identification and Explanation of the Nature of Brand Sales Strategy in FMCGs based on Grounded Theory [Volume 6, Issue 3, 2017, Pages 1-18]
  • Rouhani, Saeed Investigation of customer perception of waiting time on the phone insurance system [Volume 5, Special Issue, 2015, Pages 45-64]
  • Rouholamini, Mehdi Explaining the Structural Relationship Model between Social Network Marketing and Customers’ Behavior towards Brand Promotion in the Dairy Industry (Case Study: Kalleh Company at Social Networks) [Volume 11, Issue 2, 2021, Pages 224-199]
  • Rousta, Ahmad The Theory of Antecedents and Consequences of Consumers’ Brand Identification [Volume 3, Issue 2, 2013, Pages 207-222]
  • Rousta, Ahmad Conceptualization of the City Branding Model in Iran [Volume 6, Issue 4, 2017, Pages 37-52]
  • Roustaian, Behnaz The effect of customer-base reputation on brand equity [Volume 5, Issue 4, 2016, Pages 39-52]

S

  • Saadat, Mahdi Customer Satisfaction Analysis with a Text Mining Approach ‎ (Case Study: Customers of Organic Honeys)‎ [Volume 13, Issue 3, 2023, Pages 49-72]
  • Saadat Alizadeh, Maryam Studying the effect of customer relationship management on the quality dimensions of relationship, from the perspective of the Iran insurance industry customers [Volume 5, Special Issue, 2015, Pages 29-44]
  • Saadati, Mina SMS advertisements' adoption among Tehran mobile users [Volume 4, Issue 4, 2014, Pages 47-64]
  • Saadatmand, Mohammad Documentation of Customer Management Processes: Regards for MSCs Performance [Volume 4, Issue 1, 2014, Pages 58-43]
  • Saadatyar, Fahimeh Modeling the Effects of Desirable Image of Organization on Consumers in Service Sector [Volume 4, Issue 2, 2014, Pages 125-140]
  • Saber, Zeynab the studyof the effect of varaiety seking and involvement in purchase intention on customers attitude ( customers satisfaction ,loyalty,intent toward,chenging the brand) [Volume 5, Issue 2, 2015, Pages 211-224]
  • Saberisn, Fatemeh Investigating the Mental Image of Halal Brand Consumers using Neural Network Analysis Technique [Volume 9, Issue 3, 2019, Pages 61-78]
  • Sabokro, Mehdi Identifying and Understanding harm to Consumers with a Sense of Perceived Victim Using Grounded Theory [Volume 12, Issue 4, 2023, Pages 113-132]
  • Sabourtinat, Amirhossein Using Marketing Capability Maturity Model to Measure Marketing Processes at Iran Transfo Corporation [Volume 1, Issue 2, 2011, Pages 41-60]
  • Sabzali Yamaqani, Kobra Identify and Prioritize the Factors Affecting the Optimal Location Selection of Retail Chain Stores Using Geomarketing [Volume 11, Issue 1, 2021, Pages 111-142]
  • Sadeghi, Amir Impact of Strategic Orientation on Business Performance through Marketing Capabilities (Case of Study: Mehr Eghtesad Bank Branches in Isfahan) [Volume 8, Issue 2, 2018, Pages 87-104]
  • Sadeghi, Mehrdad The Conceptual Model of Personalized Advertising: A Meta-Synthesis Approach [Volume 11, Issue 3, 2021, Pages 196-175]
  • Sadeghi, Sayed Rasoul A Model for the Frequency Use of Mobile Banking Services [Volume 9, Issue 2, 2019, Pages 169-194]
  • Sadeghi, Tooraj Investigating Customer Knowledge Sharing in Online Brand Communities with a Meta-synthesis Approach [Volume 12, Issue 4, 2023, Pages 195-226]
  • Sadegh vaziri, Faraz Iranian Products Brand Hate: Testing an Indigenous Conceptual Pattern of Causes and Consequences of Brand Hate [Volume 11, Issue 1, 2021, Pages 45-62]
  • Sadegh Vaziri, faraz Brand Hate: Analysis of Determinants and Outcomes of Brand Hate [Volume 8, Issue 2, 2018, Pages 165-180]
  • Sadeqi, Hojjatollah Analysis of the Moderating Role of Time Style Congruity on the Relationship between Customers Participation and New Product Development (NPD) Time in the Industrial Marketing Context [Volume 11, Issue 2, 2021, Pages 198-169]
  • Sadr Zadeh, Mehdi Identifying and Measuring the Ethical Marketing components in the Iranian selected industries (Food and Cosmetic industries) [Volume 11, Issue 4, 2022, Pages 35-62]
  • Saebniya, Somayeh Determinants Factors and Outcomes of Internet Marketing Capabilities in the Banking Industry [Volume 9, Issue 3, 2019, Pages 19-42]
  • Saedi, Abdollah Identify and prioritize effective factors on social bundling using Delphi Fuzzy approach [Volume 11, Issue 3, 2021, Pages 22-1]
  • Saedi, Sara An Analysis on Green consumers Behavior in Selected Restaurants in Tehran City [Volume 11, Issue 3, 2021, Pages 243-211]
  • SaeedaArdakani, Saeed Investigating and Categorizing Effective Factors and Components on New Product Development Process (Studying SMEs Managers’ Perspective in Food and Beverage Industries of Fars Province) [Volume 1, Issue 1, 2011, Pages 101-126]
  • Saeeda Ardakani, Saeed Analytical comparison of Technology Acceptance Model and theory of reasoned action about mobile advertising acceptance [Volume 3, Issue 4, 2014, Pages 181-196]
  • Saeedabadi, Mohammadreza DESIGNING A DEVELOPED MODEL FOR EFFECTIVNESS OF E-CULTURE FACTOR IN MARKET REGULATION AND PRICING GOODS AND SERVICES [Volume 6, Issue 3, 2017, Pages 53-66]
  • Saeedbakhsh, Saeed Designing an Electronic Marketing Model for Medical Tourism of the Islamic Republic of Iran with the Proposal ‎Systems Approach [Volume 10, Issue 2, 2020, Pages 105-128]
  • Saeedi, Nima Categorizing the Driving Affecting Factors on Iran’s Carpet Industry competitiveness by Fuzzy Topsis Technique [Volume 1, Issue 1, 2011, Pages 127-154]
  • Saeedi, Nima Formulation and categorizing Iran Behnoosh Co. strategies: a Fuzzy approach [Volume 2, Issue 3, 2012, Pages 135-154]
  • Saeedniya, Hamidreza An Investigation of the Impact of Marketing Mix Elements on Consumer Behaviour through the Role of Brand Equity [Volume 6, Issue 0, 2016, Pages 75-90]
  • Saeedniya, Hamidreza An Investigation of the Impact of Marketing Mix Elements on Consumer Behaviour through the Role of Brand Equity [Volume 6, Issue 0, 2016, Pages 75-90]
  • Saei, Masuod The Relationship Between the Excitement and Spiritual Intelligence in Students of Natanz Payam Noor University [Volume 5, Special Issue, 2015, Pages 123-132]
  • Saeida ardekani, Saeid Designing and Validating a Sustainable Marketing Model in the Construction Industry [Volume 14, Issue 3, 2024, Pages 53-76]
  • Saeida Ardekani, saeid Influence of store image on purchase intention: The moderating role of trust and perceived risk [Volume 5, Issue 2, 2015, Pages 53-72]
  • Saeida Ardekani, Saeid Identifying and Understanding harm to Consumers with a Sense of Perceived Victim Using Grounded Theory [Volume 12, Issue 4, 2023, Pages 113-132]
  • Saeidi, Mahmoodreza The Effect of Capabilities of Network on the International Performance of Import and Export Companies [Volume 5, Issue 3, 2016, Pages 1-20]
  • Saeidizadeh, Mojtaba An investigation of the factors affecting customer satisfaction with electronic banking in Isfahan [Volume 3, Special Issue, 2013, Pages 139-150]
  • Saeidnia, Hamidreza Determining the Scope of Product-oriented Service Businesses in Industrial Goods Companies (Case Study: Heavy Equipment Industry - Alpha Company) [Volume 9, Issue 1, 2019, Pages 15-32]
  • Safaie, Nasser Investigating the Effect of Social Dependency on Customer Trust in Social Networks [Volume 9, Issue 4, 2020, Pages 55-76]
  • Safari, Ali Investigating the Effect of Environmental Factors on the Success of Academic Reproductive Companies (Case Study: the Companies of Isfahan Science & Technology Town) [Volume 5, Issue 3, 2016, Pages 87-102]
  • Safari, Ali Investigating the Effect of Environmental Factors on the Success of Academic Reproductive Companies (Case Study: the Companies of Isfahan Science & Technology Town) [Volume 5, Issue 3, 2016, Pages 87-102]
  • Safarzadeh, Hosein Designing a Model of Factors Affecting Consumer Cynicism in the Automotive Industry Using a Meta-‎synthesis Approach [Volume 13, Issue 1, 2023, Pages 17-46]
  • Safarzadeh, Hossein Designing a Model of factors influencing the behavior of young students Iranian clothing [Volume 6, Issue 4, 2017, Pages 159-176]
  • Safdari Ranjbar, Mostafa Identifying and prioritizing factors that influence reapeted patronage of Etka chain-stores customers: a neural network approach [Volume 2, Issue 4, 2013, Pages 122-150]
  • Saffaran, Elyas The Impact of Arts Education in the Development of Creativity, Innovation and Promotion of Entrepreneurial Skills in Preschool Children [Volume 5, Special Issue, 2015, Pages 79-92]
  • Saghaee, Farzane The Impact of Personal Context on Brand Hate and Its Outcomes (Case Study: Iran’s Automotive Industry) [Volume 8, Issue 2, 2018, Pages 139-164]
  • Sahafzadeh, Atosa D1) Designing a Model for Empowering Iranian Brands with an Emphasis on the Open Innovation Approach in the Home Appliances Industry [Volume 12, Issue 4, 2023, Pages 91-112]
  • Saheboddari ‎, Minoo Influencer Marketing: Identifying and Explaining the Psychological Effects of Social Media ‎Influencers on consumers (Case Study: Female Students of Mazandaran University)‎ [Volume 13, Issue 3, 2023, Pages 23-48]
  • Saki, Maryam A Model of E-Loyalty and Word-Of-Mouth based on e-trust in E-banking services (Case Study: Mellat Bank) [Volume 4, Special Issue, 2014, Pages 101-114]
  • Salar, Jamshid Surveying the effect of market orientation and innovation on performance of food companies of Iran Stock Exchange [Volume 2, Issue 3, 2012, Pages 107-120]
  • Salavatian, Siavash Identifying and Clustering Users of VOD Platforms Using SNA Technique: A case study of Cinemamarket [Volume 11, Issue 4, 2022, Pages 20-1]
  • Salehi, Shabnam An Analysis on Green consumers Behavior in Selected Restaurants in Tehran City [Volume 11, Issue 3, 2021, Pages 243-211]
  • Salehi, Somayeh Investigating the Impact of Product Packaging Necklace on Attracting Customers' Attention using Eye Tracking [Volume 9, Issue 2, 2019, Pages 109-128]
  • Salehi Sadaghyani, Jamshid The Effect of Relationship Marketing Strategies On The Irankhodro`s authorized dealers ‘ economical Performance [Volume 4, Issue 1, 2014, Pages 106-93]
  • Salehnia, Nafiseh A Model of E-Loyalty and Word-Of-Mouth based on e-trust in E-banking services (Case Study: Mellat Bank) [Volume 4, Special Issue, 2014, Pages 101-114]
  • Salehzadeh, Reza Classification of Customers' Needs and Analyzing Their Behavior Using Integrated Model of Kano and Association Rules [Volume 1, Issue 2, 2011, Pages 1-16]
  • Salimian, Hamideh Analyzing Factors Influencing Virtual Bank Acceptance as New Generation of e-Banking [Volume 3, Issue 3, 2014, Pages 1-20]
  • Samavatyan, Hossein Predicting E-banking Tendency from Personality & Demographic Characteristics [Volume 3, Special Issue, 2013, Pages 39-50]
  • Sami, Mohsen Studying Effective Managerial-Organizational Factors on Sales of Modern Banking Services (Case study: selected branches of Mehr Bank in Isfahan province) [Volume 3, Issue 4, 2014, Pages 127-138]
  • Samizadeh, Mehdi Tendency to Message Delivery in Internet Viral Marketing [Volume 1, Issue 3, 2011, Pages 219-236]
  • Samizadeh, Mehdi Evaluation of Customers’ Perceived Fairness of Dynamic Pricing and Its Effective Factors in Hotel Industry [Volume 8, Issue 3, 2019, Pages 19-40]
  • Sammaknejad, Negar Investigating the Impact of Product Packaging Necklace on Attracting Customers' Attention using Eye Tracking [Volume 9, Issue 2, 2019, Pages 109-128]
  • Sanayei, Ali The Factors Influencing the Development of Radio Frequency Identification Technology in E-Supply Chain Management (Case study: Iran Khodro Industrial Group (IKCO)) [Volume 1, Issue 1, 2011, Pages 41-70]
  • Sanayei, Ali Effect of information technology on value chain of Iranian Exemplary Exporter Manufacturer Companies [Volume 2, Issue 4, 2013, Pages 22-43]
  • Sanayei, Ali Analyzing Factors Influencing Virtual Bank Acceptance as New Generation of e-Banking [Volume 3, Issue 3, 2014, Pages 1-20]
  • Sanayei, Ali Analyzing Factors Influencing Virtual Bank Acceptance as New Generation of e-Banking [Volume 3, Issue 3, 2014, Pages 1-20]
  • Sanayei, Ali E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
  • Sanayei, Ali SMS Advertising and Consumer Privacy: Analysis of Factors Affecting Consumer Willingness to send and Receive Information in Permission and Data based SMS advertising [Volume 3, Special Issue, 2013, Pages 101-124]
  • Sanayei, Ali Investigating the Customer Loyalty Model in the Chain Stores of Iran [Volume 5, Issue 1, 2015, Pages 149-168]
  • Sanayei, Ali Investigation of customer perception of waiting time on the phone insurance system [Volume 5, Special Issue, 2015, Pages 45-64]
  • Sanayei, Ali Investigation of customer perception of waiting time on the phone insurance system [Volume 5, Special Issue, 2015, Pages 45-64]
  • Sanayei, Ali DESIGNING A DEVELOPED MODEL FOR EFFECTIVNESS OF E-CULTURE FACTOR IN MARKET REGULATION AND PRICING GOODS AND SERVICES [Volume 6, Issue 3, 2017, Pages 53-66]
  • Sanayei, Ali Designing a Model on Factors Affecting Customer Participation in Social Commerce Based on Stimuli-Organism-Response Framework [Volume 7, Issue 2, 2017, Pages 17-42]
  • Sanayei, Ali Investigating the Impact of Product Packaging Necklace on Attracting Customers' Attention using Eye Tracking [Volume 9, Issue 2, 2019, Pages 109-128]
  • Sardari, Ahmad Tendency to Message Delivery in Internet Viral Marketing [Volume 1, Issue 3, 2011, Pages 219-236]
  • Sardari, Ahmad Identify the relationship between CSR and customer loyalty(Case Study: Bank Mellat) [Volume 3, Issue 3, 2014, Pages 75-94]
  • Sardari, Ahmad The Investigation of Model of Consumers Responses to Brand Equity Based on Marketing Mix Efforts, Corporate Image and Brand Equity Relation (case stady : Butane Campany) [Volume 4, Issue 1, 2014, Pages 42-21]
  • Sardari, Ahmad Ranking Barriers to Green Supply Chain Management Using DIMATEL [Volume 5, Issue 2, 2015, Pages 1-14]
  • Saremi, Narges An Assessment Model of Local marketing in Mellat Bank Branches [Volume 7, Issue 2, 2017, Pages 79-92]
  • Sareminia‎, Saba Developing and Evaluating a Conceptual Model of the Components Affecting the Quality of ‎Customer Relationships in Electronic Businesses [Volume 13, Issue 1, 2023, Pages 89-114]
  • Sarlati, Yasaman A Comparative Study of Multi-Attribute Continuous Double Auction Mechanisms [Volume 3, Special Issue, 2013, Pages 125-138]
  • Sayadi, Amrollah The Impact of Corporate Social Responsibility on Brand Loyalty through Brand Credibility (Case Study: Saderat Bank of Iran, Bushehr City) [Volume 7, Issue 4, 2018, Pages 57-76]
  • Seifollahi, Naser Explaining the effect of justice and empathy on the forgiving behavior of the consumer: Investigating the moderating role of the relationship with the seller [Volume 11, Issue 3, 2021, Pages 128-111]
  • Seifollahi, Naser Exploring Conversational Marketing in Banking: Influence of Acceptance Factors of Conversational Assistants on Customer Attitudes and Brand Engagement, Considering the Moderating Role of Perceived Risk [Volume 14, Issue 3, 2024, Pages 25-52]
  • Sepahvand, Reza Survey the forming circumstance of competitive intelligence based on knowledge dynamic capabilities (Case Study: Small- and Medium-Sized Enterprises of LORESTAN) [Volume 6, Issue 3, 2017, Pages 147-160]
  • Sepehri, Mohammad Mehdi Mining Patterns of Customer Dynamics in Banking Industry [Volume 9, Issue 2, 2019, Pages 1-30]
  • SeyedJavadain, Reza Explaining the Relationship between Positive Behavioral Outcomes of Employees and Customers of Selected Banks [Volume 1, Issue 3, 2011, Pages 129-144]
  • Seyyedamiri, Nader The effect of technology commercialization competence on competitive advantage: The moderating role of market orientation [Volume 7, Issue 1, 2017, Pages 59-74]
  • Seyyedamiri, Nader The Role of Internal Market Orientation in Developing Entrepreneurial Orientation: the Case of Internet Service Providers (ISPs) in Tehran [Volume 8, Issue 1, 2018, Pages 97-116]
  • Seyyedamiri, Nader The Role of Pricing and Model Presence Stimuli on Purchasing Decision of Women’s Clothing Customers in Online Retailers [Volume 9, Issue 3, 2019, Pages 143-158]
  • Seyyedamiri, Nader Marketing and Senses: The Influence of Scent and Color Cues on the Affective Costumer Experience of Food e-Tailing [Volume 12, Issue 1, 2022, Pages 1-24]
  • Shaabani, Atefeh Investigating the Impact of Social Media Marketing Activities as Growth Hacking Strategy on Behavioral intention and Oral Promotion of Customers [Volume 8, Issue 4, 2019, Pages 45-68]
  • Shabandarzadeh, Hamid Proposing a Model for Explaining Retailers Based Brand Equity [Volume 2, Issue 2, 2012, Pages 107-122]
  • Shaemi Barzoki, Ali Classifying WebQual Variables Based on Kano Model for Evaluating Customer Satisfaction of Internet Banking Service Quality [Volume 2, Issue 2, 2012, Pages 123-142]
  • Shafei, Reza Study the Effect of Managers Attitudes on Marketing Strategies and their Related to the Marketing Performance Metrics in Industrial Companies [Volume 2, Issue 4, 2013, Pages 82-104]
  • Shafei, Reza Designing the Online Shopping Experience Model of DigiKala Customers in VUCA ‎Conditions [Volume 13, Issue 2, 2023, Pages 109-142]
  • Shafiee, Meysam Designing a Competency Model for Digital Marketing Managers with Thematic Analysis Method [Volume 10, Issue 4, 2020, Pages 127-150]
  • Shafiee, Reza e-retail branding by grounded theory [Volume 6, Issue 2, 2016, Pages 188-167]
  • Shafiee, Sanaz Studying the Effect of IT on Sustainable Development of Tourism Destinations toward Developing Smart Tourism Destinations (Based on the Meta Synthetize Approach) [Volume 7, Issue 4, 2018, Pages 95-116]
  • Shafiee Nikabadi, Mohsen Study the effect of intention to use online social networks on brand performance with investigating the mediating role of customer-based brand equity [Volume 5, Issue 3, 2016, Pages 55-68]
  • Shafiei, Navid Identification and Prioritization of Effective Dimensions on the Customer’s Experience in Retail Environments ‎‎(Case Study: Ofogh Koorosh Chain Stores)‎ [Volume 9, Issue 3, 2019, Pages 179-200]
  • Shafiei, Seyed Ali Investigating the Effect of Levels of Advertisement Metacognitive Difficulty on Individuals’ ‎Involvement‏ ‏from Persistence Dimension‎ [Volume 9, Issue 4, 2020, Pages 15-32]
  • Shafiei Nikabadi, Mohsen Fuzzy Logic-Based Unsupervised Sentiment Analysis and Opinion Mining: Applications in Market Research [Volume 14, Issue 1, 2024, Pages 127-146]
  • Shaghaee Fallah, Mostafa Customer Clustering Analysis in Cause-Related Marketing Based on Product Type [Volume 8, Issue 1, 2018, Pages 75-96]
  • Shahbahrami, Asadollah Trust in E-Cheque in Electronic Payments [Volume 4, Special Issue, 2014, Pages 19-28]
  • Shahbandarzadeh, Hamid Application of Fuzzy Cognitive Mapping in Identifying Effective Indicators in the Field of Global Marketing [Volume 10, Issue 2, 2020, Pages 85-104]
  • Shahhoseini, Mohammadali Introducing a Comprehensive Model of Service Brand Equity and Customer Buying Behavior - The Case of ANSAR Bank [Volume 1, Issue 3, 2011, Pages 63-78]
  • Shah hosseini, Mohammadali Providing a Framework of Foreign Trade Consulting Capabilities [Volume 14, Issue 2, 2024, Pages 1-26]
  • Shah Hosseini, Mohammadali Developing a Model for Measuring the Quality of Fintech Customer Service Using a Systematic Review Approach [Volume 12, Issue 2, 2022, Pages 189-216]
  • Shah Hosseini, Nima Investigating the Formation of Brand Equity Based on Brand Cultural Symbolism in the Food Industry [Volume 14, Issue 2, 2024, Pages 171-200]
  • Shahidi, Amene Calculating Cost Efficiency of Banking Sector in Iran and Evaluating the Impact of Banks’ Marketing Performance on Cost Efficiency [Volume 6, Issue 1, 2016, Pages 143-160]
  • Shahin, Arash Classification of Customers' Needs and Analyzing Their Behavior Using Integrated Model of Kano and Association Rules [Volume 1, Issue 2, 2011, Pages 1-16]
  • Shahin, Arash Analyzing Factors Influencing Virtual Bank Acceptance as New Generation of e-Banking [Volume 3, Issue 3, 2014, Pages 1-20]
  • Shahin, Arash Analyzing Factors Influencing Virtual Bank Acceptance as New Generation of e-Banking [Volume 3, Issue 3, 2014, Pages 1-20]
  • Shahin, Arash E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry [Volume 3, Special Issue, 2013, Pages 1-12]
  • Shahin, Arash Radio Frequency Identification (RFID): A Technology for Enhancing Computerized Maintenance System (CMMS) [Volume 3, Special Issue, 2013, Pages 13-20]
  • Shahin, Arash An Evaluation of Iranian consumers' New Identity in Iran's Virtual Space and its Effect on Communication Activities of Brands using Classic Grounded Theory [Volume 8, Issue 1, 2018, Pages 117-130]
  • Shahmoradi, Hadi Cross-Cultural Time Sensitivity in a Bilateral E-Negotiation System [Volume 4, Special Issue, 2014, Pages 55-68]
  • Shahnazari, Ali Proposing a Model to Enhance Status of Halal Food in the Global Markets [Volume 3, Issue 3, 2014, Pages 151-166]
  • Shahnazari, Ali Evaluation of Experimental Findings of Implementation of Electronic Insurance in Developed Countries and Obstacles to the Development of This Industry in Insurance Companies in Iran [Volume 5, Special Issue, 2015, Pages 147-162]
  • Shahnazari, Ali Evaluation of Experimental Findings of Implementation of Electronic Insurance in Developed Countries and Obstacles to the Development of This Industry in Insurance Companies in Iran [Volume 5, Special Issue, 2015, Pages 147-162]
  • Shahniaee, Eesa Studying the Influence of Market Orientation on Job Attitude The Case of Commercial Banks in Bushehr [Volume 2, Issue 1, 2012, Pages 149-166]
  • Shahrayini, Saeid Survey the effect of strategic human resource management on the financial performance of companies in Tehran Stock [Volume 4, Issue 3, 2014, Pages 119-144]
  • Shahrestani, Pardis The Role of Avatar Features in Customer Identification and Purchase Intention in the Metaverse World [Volume 13, Issue 4, 2023, Pages 137-160]
  • Shahriari, Mehri Identifiying components of electronic insurance development in iran: a mixed approach [Volume 5, Special Issue, 2015, Pages 83-94]
  • Shahriari, Soltanali Explaining the Mediating Role of Marketing Ambidexterity in the Relationship between Market Knowledge Development, Intellectual Capital, and Knowledge-based Firms’ Performance [Volume 11, Issue 4, 2022, Pages 107-126]
  • Shahrivary, Shahrzad The Impact of Consumer Currency Perception on Price Sensitivity [Volume 3, Issue 1, 2013, Pages 119-138]
  • Shakeri, Sara The Effect of the Role of Product Category in Attribute-based versus End-benefit Oriented Emotional Advertising [Volume 8, Issue 3, 2019, Pages 99-118]
  • Shameli, Nora Notebook Positioning With Perceptual Map and Laddering Method [Volume 2, Issue 3, 2012, Pages 121-134]
  • Shams, Asadollah The Study of Differences between E-commerce Impacts on Developed Countries and Developing Countries, Case Study: USA and Iran [Volume 4, Special Issue, 2014, Pages 79-100]
  • Shams Majd, Shadi Using Internal Auditing in E-Banks and E-Credit Financial Institutes [Volume 4, Special Issue, 2014, Pages 39-44]
  • Sharabaf Eidgahi, Ahmad Investigating the Assimilation of Business Intelligence in Business: Analyzing the Role of External Pressures and the Commitment of Top Managers in Crisis Situations [Volume 12, Issue 3, 2022, Pages 19-34]
  • Sharafi, Seyed Ali Introducing a New Banking Product Development Model based on Seed Marketing [Volume 12, Issue 3, 2022, Pages 35-70]
  • Sharafi, Vahid The roles of Charity marketing to attract customers in the insurance industry by explain the role of mediator variables according to customer profit and attention to the welfare of society [Volume 5, Special Issue, 2015, Pages 125-138]
  • Shariati, Mohammad Optimizing the Usage of Information Technology in Supply Chain Management and Marketing of Aviation Products by AHP Approach [Volume 2, Issue 2, 2012, Pages 143-164]
  • Shariatnejad, Ali Recognizing and Understanding the Brand Tribalism; Providing a FuzzyCognitive Mapping ‎of the Generating Factors Using the FCM Method [Volume 13, Issue 2, 2023, Pages 23-42]
  • Sharifi, Saeid Identifying and Prioritizing the Factors Influencing on Foreign Brands Consumption in the Fashion Dress Industry (Case Study: Isfahan City) [Volume 6, Issue 1, 2016, Pages 95-120]
  • SHARIFI, HADI Identifying and Prioritizing Social Medias Functions in Small and Medium Enterprises from the Perspective of Iranian Experts [Volume 7, Issue 4, 2018, Pages 41-56]
  • Shayesteh, Keyvan A Survey in effects of reducing purchasing power on buying and consumption of detergent and cleaning products among consumers in Tehran [Volume 5, Issue 3, 2016, Pages 121-142]
  • Sheibani, Naghme Determining The Personality Of Selected Brands Through The Archetypes And Explaining The Way Of Perception Of Their Consumers [Volume 2, Issue 4, 2013, Pages 1-21]
  • Sheikh Esmaeili, Saman The Assessment of the Effect of Intergrated Marketing Communication on Brand Equity; with the Role of Corporate Image and Brand Performance [Volume 6, Issue 0, 2016, Pages 33-54]
  • SHEKARCHI, AhmadReza The Relationship between Customer Relationship Management( CRM) and Performance In Makazy Province Gas Company. [Volume 4, Issue 1, 2014, Pages 118-107]
  • Shekarchizadeh, Zahra The Effects of Social Media Influencers on Online Purchase Intention through the Mediating Role of Attitude towards Advertising and Brand (Case of Study: Followers of Leather Clothing Pages on Instagram) [Volume 11, Issue 4, 2022, Pages 157-176]
  • Sheybani, Hassan A Survey in effects of reducing purchasing power on buying and consumption of detergent and cleaning products among consumers in Tehran [Volume 5, Issue 3, 2016, Pages 121-142]
  • Sheykh esmaeili, Saman Mediator Role of Person-Organization Fit (Case Study: Major Buyers of Medicines in Tabriz) [Volume 6, Issue 0, 2016, Pages 145-156]
  • Shirdel Sharghi, Mohammad Ali The Impact of Networking on Sales Performance: A Study of the Mediating Role of Creativity and Job Satisfaction (Case Study: Kosar Insurance Agency, Mashhad) [Volume 13, Issue 1, 2023, Pages 1-16]
  • Shirkhodaei, Maysam Examining Viral Ad’s Attributes and the Cause of its Spread on the Internet [Volume 3, Issue 1, 2013, Pages 37-48]
  • Shirkhodaei, Meisam Evaluating the effect of marketing performance on financial performance of Parsian bank [Volume 3, Issue 3, 2014, Pages 107-118]
  • Shirkhodaei, Meisam Evaluating the effect of marketing performance on financial performance of Parsian bank [Volume 3, Issue 3, 2014, Pages 107-118]
  • Shirkhodaie, Maisam Life insurance market segmentation by customers lifestyle by using the pattern of (AIO) [Volume 6, Issue 2, 2016, Pages 74-55]
  • Shirkhodaie, Maisam Providing a Pattern of Environmental Behavior Affectivity of Environmental Campaigns with a Systematic Review Strategy [Volume 13, Issue 3, 2023, Pages 159-186]
  • Shirkhodaie, Meysam Conceptualizing the Dropshopping of Z Generation from the Perspective of Constructivist Theory [Volume 11, Issue 4, 2022, Pages 21-34]
  • Shirkhodaie, Meysam Identifying Effective Factors of Brand Co-creation in the Social Media Brand Community [Volume 12, Issue 4, 2023, Pages 69-90]
  • Shirvani, Ali reza The study Influence Internal aspects of compensation strategies on the Development Innovation staff Agricultural Bank Chahrmahal & Bakhtiari Province Using Robbins & DeCenzo Model [Volume 4, Issue 3, 2014, Pages 1-24]
  • Shirvani, Ali reza The study Influence Internal aspects of compensation strategies on the Development Innovation staff Agricultural Bank Chahrmahal & Bakhtiari Province Using Robbins & DeCenzo Model [Volume 4, Issue 3, 2014, Pages 1-24]
  • Shoghi, Behzad Identify and Rank the Factors Affecting the Development of the Export Business in International Markets [Volume 5, Special Issue, 2015, Pages 111-122]
  • Shoja, Ali Investigating the Effect of Perceived Price Unfairness on Consumer Brand Hate in a Dynamic Pricing System (Case Study: Snapp Online Taxi) [Volume 12, Issue 1, 2022, Pages 109-128]
  • Shojaee, Seyyed Reza Tendency to Message Delivery in Internet Viral Marketing [Volume 1, Issue 3, 2011, Pages 219-236]
  • SiahSarani, MohammadAli Identification and screening of the challenges facing the sales network in insurance industry and solution using Fuzzy Delphi Technique [Volume 5, Special Issue, 2015, Pages 111-124]
  • Siahsarani Kojouri, Mohammad Ali Designing and Explaining the Purchase Journey Map of Moviegoers Based on Contact Points [Volume 14, Issue 1, 2024, Pages 79-102]
  • Siasi, Parisa Considering the effect of Human Personality on Brand Personality [Volume 6, Issue 2, 2016, Pages 114-93]
  • Siavashi, Reza The Effects of Digital Marketing on Consumers’ Buying Behavior (Case Study: Customers of the Digikala Online Store) [Volume 12, Issue 2, 2022, Pages 21-42]
  • Siyavooshi, Malihe Investigating the Effects of Country of Export Destination Image on the Product Perceived Quality and the Purchase Intention in Domestic Consumers [Volume 12, Issue 2, 2022, Pages 91-108]
  • Siyavooshi, Maliheh SMS Advertising and Consumer Privacy: Analysis of Factors Affecting Consumer Willingness to send and Receive Information in Permission and Data based SMS advertising [Volume 3, Special Issue, 2013, Pages 101-124]
  • Sobhanmanesh, Fariborz The Factors Influencing the Development of Radio Frequency Identification Technology in E-Supply Chain Management (Case study: Iran Khodro Industrial Group (IKCO)) [Volume 1, Issue 1, 2011, Pages 41-70]
  • Sobhanmanesh, Fariborz The Factors Influencing the Development of Radio Frequency Identification Technology in E-Supply Chain Management (Case study: Iran Khodro Industrial Group (IKCO)) [Volume 1, Issue 1, 2011, Pages 41-70]
  • Sohrabi, Babak Assessment of the Status of Maturity Models Presented in the Field of Intelligence and Business Analysis: A Systematic Review of Research Literature [Volume 11, Issue 4, 2022, Pages 85-106]
  • Solati Dehkordi, Sayedbita Protection of consumer rights in Cyberspace [Volume 3, Special Issue, 2013, Pages 81-100]
  • Soleimani, Maryam Proposing a Model to Enhance Status of Halal Food in the Global Markets [Volume 3, Issue 3, 2014, Pages 151-166]
  • Soleimani, Maryam Dystechnia: technology deficient model and suggestions for entrepreneurship [Volume 4, Issue 3, 2014, Pages 191-210]
  • Soleimani, Moein Designing a Multi-Level Construct for the Successful Implementation of Green Marketing in Food Companies [Volume 11, Issue 1, 2021, Pages 179-200]
  • Soleymani-damaneh, Reza Segmentation of Shopping Centers Visitors based on their Activities through Factor Analysis and Cluster Analysis [Volume 3, Issue 1, 2013, Pages 81-96]
  • Soltanee, Morteza Designing and determinating mechanisms model, impacts ande output of internal branding (Case Study: Sadid industrial group) [Volume 6, Issue 2, 2016, Pages 152-133]
  • Soltanee, Morteza Providing a Framework for Using Seeding in Marketing: A Meta-Synthesis Approach [Volume 11, Issue 2, 2021, Pages 69-90]
  • Soltani, Mahmoud Modeling and Scenario Analysis of Customer Brand Co-Creation Behavior Challenges: An Analysis of Coping Strategies [Volume 14, Issue 2, 2024, Pages 121-148]
  • Soltani, Morteza Investigating co-creation intention and its correlation with perceived value and positive Word-of-Mouth; considering the role of perceived time risk [Volume 6, Issue 3, 2017, Pages 127-146]
  • Soltani, Morteza The Role of Brand Personality in Stimulating Mobile Purchase Decision; Considering the Intervention of Brand Trust and Advertising Content [Volume 7, Issue 1, 2017, Pages 153-172]
  • Soltani Horand, Amin Brand Positioning of Five-Star Hotels for Travel Agents [Volume 6, Issue 2, 2016, Pages 222-203]
  • Soltani nejad, Asma The Effect of Green Perceived Quality and Green Perceived Risk on Green Trust According to the Role of Green Satisfaction [Volume 6, Issue 0, 2016, Pages 113-126]
  • Soltani nejad, Nima The Effect of Green Perceived Quality and Green Perceived Risk on Green Trust According to the Role of Green Satisfaction [Volume 6, Issue 0, 2016, Pages 113-126]
  • Sotoudeh Molashahi, Vahideh Identification and prioritization of the effective factors on the choice of optimal marketing strategy in recession situations using fuzzy and Group Analytic Hierarchy Process [Volume 4, Issue 4, 2014, Pages 259-274]

T

  • Tababaei nasab, Seyed Mohammad Investigating The Impact of Brand Extension Success Drivers on Consumers’ Behaviour [Volume 4, Issue 4, 2014, Pages 167-180]
  • Tababaei nasab, Seyed Mohammad Investigating The Impact of Brand Extension Success Drivers on Consumers’ Behaviour [Volume 4, Issue 4, 2014, Pages 167-180]
  • Tabaeeian, Reihaneh Alsadat Identifying Factors Affecting the Motivation of Games Users in Social Networks and their Impact on the User Attitude and Shopping Intention [Volume 12, Issue 4, 2023, Pages 51-68]
  • Tabaeeian, Reihaneh Alsadat The Role of Avatar Features in Customer Identification and Purchase Intention in the Metaverse World [Volume 13, Issue 4, 2023, Pages 137-160]
  • Tabarsa, Gholamali Designing and Describing the Model of Competitive Advantage based on Organizational Intelligence in Knowledge-Based Organizations [Volume 2, Issue 1, 2012, Pages 47-72]
  • TABARSA, GHOLAMALI Presenting and Describing the System Model for Evaluating International Market Attractiveness Using for Afghan Exporters [Volume 3, Issue 1, 2013, Pages 97-118]
  • Tabatabaei Nasab, Mohamad Analytical comparison of Technology Acceptance Model and theory of reasoned action about mobile advertising acceptance [Volume 3, Issue 4, 2014, Pages 181-196]
  • Tabataba’i-Nasab‎, Seyed Mohammad Investigating the Effect of Levels of Advertisement Metacognitive Difficulty on Individuals’ ‎Involvement‏ ‏from Persistence Dimension‎ [Volume 9, Issue 4, 2020, Pages 15-32]
  • Taghavi, Ali Impact of Strategic Orientation on Business Performance through Marketing Capabilities (Case of Study: Mehr Eghtesad Bank Branches in Isfahan) [Volume 8, Issue 2, 2018, Pages 87-104]
  • Taghavi, Hadi The Impact of Cognitive and Affective Factors on Attitude and Acceptance of Mobile Advertising [Volume 7, Issue 2, 2017, Pages 167-192]
  • Taghavifard, Mohammadtaghi An investigation of the Impact of Promotion Strategy on the relationship between Communication Tools and Consumer Based Brand Equity (CBBE) in Iran Food Industry [Volume 6, Issue 0, 2016, Pages 1-18]
  • Taghavifard, Mohammad Taghi A Model for Locating Branches of Ghavamin Bank [Volume 2, Issue 1, 2012, Pages 129-148]
  • Taghinejad, Seyyede Khadije Investigating the Effects of Information Technology Capability on the Competitiveness of Sports Stores with the Mediating Role of Social Innovation [Volume 12, Issue 3, 2022, Pages 111-132]
  • Taghipourian, mohammad javad Systematic review of meta-synthesis technique based brand equity: Analysis of constituents and its consequences from a combined perspective (financial-customer) [Volume 11, Issue 2, 2021, Pages 91-112]
  • Taghizdeh, Yasamin The Comparative Study of Data Mining Clustering Algorithms to Measure Customer Value in Customer Relationship Management in the Insurance Industry [Volume 6, Issue 1, 2016, Pages 1-22]
  • Taghva, Mohammad Reza Competitive Intelligence based on Social Network Content and the Factors Affecting its Process [Volume 9, Issue 3, 2019, Pages 43-60]
  • Taheri, Amirhosein Exploring the Impact of Green Marketing Strategic Orientation on Environmental Sustainability: The Mediating Roles of Absorptive Capacity and Green Innovation [Volume 14, Issue 1, 2024, Pages 147-164]
  • Taherpour Kalantari, Habibolah The Impact of Boycott Intention on Purchase Decision through Consumer Decision Making Style [Volume 5, Issue 3, 2016, Pages 35-54]
  • Tahmasebifard, Hamid Conceptualizing Brand Schizophrenia and Identifying its Antecedents by Grounded Theory [Volume 8, Issue 1, 2018, Pages 35-56]
  • Tajmir Riahi, Somayeh Studying the Possibility of Conclusion of Time Proportional Contracts via Definite Contracts [Volume 3, Issue 1, 2013, Pages 17-36]
  • Tajnesaei, Hamidreza Athletes Branding: Identifying and Investigating Athletes Brand Image from the Fan’s Viewpoint (Case Study: Ali Daei Brand) [Volume 6, Issue 0, 2016, Pages 127-144]
  • Tajzadeh yamin, Abolfazl An Investigation of the Effect of Brand Story Role on Perceived Brand Image Using Conversation Analysis (Case Study: Apple Products) [Volume 6, Issue 0, 2016, Pages 197-212]
  • Taki, Ensiyeh customer satisfaction, customer relationship management, Fuzzy Delphi, system dynamics. [Volume 5, Issue 3, 2016, Pages 199-218]
  • Talari, Mohammad The Impact of Empirical Values on the Co-Creation Attitude and Customer Value Co-Creation Behavior in Tourism Industry (Case Study: Tourists of Isfahan City) [Volume 9, Issue 3, 2019, Pages 1-18]
  • Talari, Mohammad Investigating the Role of Entrepreneurial Orientation in the Success of New Products Development of Knowledge-based Companies with an Emphasis on Ambidextrous Marketing [Volume 11, Issue 1, 2021, Pages 157-178]
  • Talari, Mohammad Analyzing the Global Trend of Marketing 4.0 Researches: A Mixed-methods Approach [Volume 12, Issue 2, 2022, Pages 161-188]
  • Talari, Mohammad Design and Explanation Born Global Strategic Marketing Framework: Dimensions and Strategies, Mix and Consequences [Volume 13, Issue 4, 2023, Pages 51-68]
  • Taleban, Zahra Athletes Branding: Identifying and Investigating Athletes Brand Image from the Fan’s Viewpoint (Case Study: Ali Daei Brand) [Volume 6, Issue 0, 2016, Pages 127-144]
  • Talebian, Masoud Analyzing the Role of Apple-Samsung Lawsuits on Pricing and Marketing Strategies of the Two Companies [Volume 9, Issue 4, 2020, Pages 171-205]
  • Talebpoor, Mahdi The fan behavior model in sport sponsorship [Volume 6, Issue 2, 2016, Pages 202-189]
  • Taleeifar, Reza Investigating and Categorizing Effective Factors and Components on New Product Development Process (Studying SMEs Managers’ Perspective in Food and Beverage Industries of Fars Province) [Volume 1, Issue 1, 2011, Pages 101-126]
  • Tanhapoor, Kourosh Customer Loyalty Model in Emerging Organizations Based on Artificial Neural Networks (Case ‎Study: Emerging Private Banks‎ [Volume 10, Issue 1, 2020, Pages 63-82]
  • Tariverdi, Yadollah The Effect of consumer’s mindset on copycatting strategies [Volume 6, Issue 3, 2017, Pages 161-174]
  • Tash, Mohim Investigating the Relationship between Marketing Innovation Capability and Communication Network with Brand-specific Role with the Mediating Role of Cooperation Value and Customer Value in Private Banks [Volume 12, Issue 3, 2022, Pages 71-88]
  • Tavakkoli, Ahmad The Improvement of Revenue Management in the Hoteling Industry using Neural Networks to Determine Stochastic Parameter in an Overbooking Model [Volume 7, Issue 3, 2018, Pages 87-106]
  • Tavasoli, Leila A Model to Explain Customer Loyalty Based on Customer Equity and Customer Satisfaction: A study in mobile services industry in Bushehr [Volume 3, Issue 3, 2014, Pages 21-38]
  • Teimoori, Hadi the studyof the effect of varaiety seking and involvement in purchase intention on customers attitude ( customers satisfaction ,loyalty,intent toward,chenging the brand) [Volume 5, Issue 2, 2015, Pages 211-224]
  • Teimoori, Hadi the studyof the effect of varaiety seking and involvement in purchase intention on customers attitude ( customers satisfaction ,loyalty,intent toward,chenging the brand) [Volume 5, Issue 2, 2015, Pages 211-224]
  • Teimouri, hadi Investigating the Effective Factors on Formation of E-Loyalty through the Mediating Role of E-Commitment (The Case of E-Banking Industry in Iran) [Volume 7, Issue 4, 2018, Pages 117-144]
  • Teimouri, Hadi Studying Effective Managerial-Organizational Factors on Sales of Modern Banking Services (Case study: selected branches of Mehr Bank in Isfahan province) [Volume 3, Issue 4, 2014, Pages 127-138]
  • Teimouri, Hadi Analyzing the Effect of Gamification Strategy on Customers’ Loyalty (Case Study: Customers of Selected Branches of Isfahan Mellat Bank) [Volume 7, Issue 2, 2017, Pages 135-152]
  • Teimourpoor, Babak Segmentation of the Customers of Iran Banking System in terms of Customer Expectations and Perceived Value of Banking Services Using Data Mining Techniques [Volume 6, Issue 1, 2016, Pages 201-220]
  • Teimourpour, Babak Mining Patterns of Customer Dynamics in Banking Industry [Volume 9, Issue 2, 2019, Pages 1-30]
  • Toghraei, MohammadTaghi Mapping of Social capital in entrepreneurial marketing activities in small business [Volume 2, Issue 3, 2012, Pages 87-106]
  • Toghraiee, Mohammad-Taghi Conceptual model of Entrepreneurial marketing mix in creative art based businesses [Volume 6, Issue 3, 2017, Pages 37-52]
  • Toloie, Abbas Identification of Dominant Customer Behavior Patterns among different Sectors over Time (Case Study: Ansar Bank) [Volume 8, Issue 4, 2019, Pages 149-165]
  • Toopa Esfandiari, Fatemeh Studying the Effect of Self-Construal on Consumers Complaining Behaviour [Volume 6, Issue 0, 2016, Pages 157-176]
  • TorabiMeybodi, Vafa The Causes of the Seller Performance in Outsourcing Information Systems [Volume 5, Special Issue, 2015, Pages 45-62]
  • Torabzadeh, Parisa Effects of Promotional Activities on Consumer Behavioral Intentions to Healthy Lifestyle: An Experimental Study [Volume 9, Issue 3, 2019, Pages 121-142]
  • Torkestani, Mohamad Saleh The Comparative Study of Data Mining Clustering Algorithms to Measure Customer Value in Customer Relationship Management in the Insurance Industry [Volume 6, Issue 1, 2016, Pages 1-22]
  • Torkestani, Mohammad Saleh Investigation of customer perception of waiting time on the phone insurance system [Volume 5, Special Issue, 2015, Pages 45-64]
  • Torki, Leila The effect of exchange rate on marketing margin [Volume 3, Issue 4, 2014, Pages 169-180]
  • Torki, Leila Ranking of Financial and Electronic Debts Using Analytic Hierarchy Process (AHP) [Volume 3, Special Issue, 2013, Pages 21-30]
  • Tybee Abbasnejad, Tybee Investigating the Effects of Country of Export Destination Image on the Product Perceived Quality and the Purchase Intention in Domestic Consumers [Volume 12, Issue 2, 2022, Pages 91-108]

V

  • Vahdati, Hojjat The Effect of consumer’s mindset on copycatting strategies [Volume 6, Issue 3, 2017, Pages 161-174]
  • Vahdati, Hojjat Identifying the Key Success Factors in Implementing Brand Gender Identity Considering the Consumer Community Using the FCM Method [Volume 13, Issue 3, 2023, Pages 73-88]
  • Vahid moghadam, Amir Review and identify customers' purchase decision making styles in chain stores [Volume 4, Issue 2, 2014, Pages 141-154]
  • Vakil Alroaia, Younos Presenting a Model of the Temporal Effects on Consumer Behavior Based on a Meta Synthesis Approach [Volume 11, Issue 4, 2022, Pages 63-84]
  • Vakil Alroaia, Younos Presenting a Model of Nostalgic Branding Drivers [Volume 13, Issue 4, 2023, Pages 69-96]
  • Valikhani, Zahra The Effects of Social Media Influencers on Online Purchase Intention through the Mediating Role of Attitude towards Advertising and Brand (Case of Study: Followers of Leather Clothing Pages on Instagram) [Volume 11, Issue 4, 2022, Pages 157-176]
  • Vazifehdust, Hossein Behavioral differences between the two groups of users and non-users of self-service technologies [Volume 4, Issue 1, 2014, Pages 136-119]
  • Vazirzanjani, Hamidreza Dimensions of the Myers-Briggs Type Indicator (MBTI) and the customersâ purchase Intention [Volume 2, Issue 4, 2013, Pages 151-165]
  • Vedadhir, AbouAli Developing a Model of Policyholder's Surrender Behavior‏:‏‎ A Study Based on the Grounded Theory [Volume 9, Issue 4, 2020, Pages 33-54]
  • Vesal, Hossein Assessment of the Relationship between Entrepreneurial Acquired Factors and Organizational Entrepreneurship [Volume 4, Issue 3, 2014, Pages 145-172]
  • Vesal, Mohsen Assessment of the Relationship between Entrepreneurial Acquired Factors and Organizational Entrepreneurship [Volume 4, Issue 3, 2014, Pages 145-172]
  • Vojdani, Foad The Effect of Three Ramifications Model (3C) on Innovation in The Insurance Companies [Volume 5, Special Issue, 2015, Pages 1-18]

Y

  • Yaabdolahi, Samira Effect of the need for uniqueness and cosmopolitanism on innovation adoption of Smartwatches [Volume 11, Issue 4, 2022, Pages 127-156]
  • Yadollahi, Shahrbanoo A study of the effective factors on users’ loyalty towards email services: Investigating e-quality, e-satisfaction, and e-trust [Volume 3, Issue 4, 2014, Pages 77-92]
  • Yadollahi Farsi, Jahangir Conceptual model of Entrepreneurial marketing mix in creative art based businesses [Volume 6, Issue 3, 2017, Pages 37-52]
  • Yadollahi Farsi, Jahangir Bibliographic Analysis and Visualization of Research on Entrepreneurial Marketing in the Last Four Decades [Volume 14, Issue 2, 2024, Pages 83-120]
  • Yahid, Behzad Trust in E-Cheque in Electronic Payments [Volume 4, Special Issue, 2014, Pages 19-28]
  • Yahyapor-jalali, Nima Segmentation of Shopping Centers Visitors based on their Activities through Factor Analysis and Cluster Analysis [Volume 3, Issue 1, 2013, Pages 81-96]
  • Yahyazadehfar, Mahmood Providing a Pattern of Environmental Behavior Affectivity of Environmental Campaigns with a Systematic Review Strategy [Volume 13, Issue 3, 2023, Pages 159-186]
  • Yahyazadehfar, Mahmoud Prioritizing Effective Factors on Kaleh Company Customer Loyalty [Volume 5, Issue 1, 2015, Pages 219-234]
  • Yahyazadeh far, Mahmoud Explanation and evaluation of the status of e-commerce websites in National Iranian Gas Company using structural equation modeling [Volume 5, Issue 2, 2015, Pages 199-210]
  • Yarahmadi, Mohsen Presenting a Model of the Success Factors of Cause-Related Marketing in Iran [Volume 11, Issue 4, 2022, Pages 177-190]
  • Yavari, Kazem Calculating Cost Efficiency of Banking Sector in Iran and Evaluating the Impact of Banks’ Marketing Performance on Cost Efficiency [Volume 6, Issue 1, 2016, Pages 143-160]
  • Yavari, Zahra Analysis of Retailer Equity Based on Selected Store Image Dimensions (Case Study: Refah, CityCenter (HyperStar) & Kowsar stores) [Volume 5, Issue 3, 2016, Pages 143-160]
  • Yazdani, Hamid reza The effect of marketing-mix efforts and corporate image on brand equity in the IT software sector [Volume 2, Issue 4, 2013, Pages 182-195]
  • Yazdani, Hamid Reza Investigation of Green Marketing Tools' Effect on Consumers' Behavior among Members of Social Networks in Iran [Volume 3, Issue 4, 2014, Pages 41-58]
  • Yazdani, Hamid Reza The Effect of Top Management Support on Green Marketing Strategy and Environmental Performance in the Industrial Sector of Iran [Volume 6, Issue 1, 2016, Pages 23-38]
  • Yazdani, Naser Identifying the Relationship between Sociability Features of Sellers, Store Interior and Impulse Buying Behavior of Customers (Case Study: Shahrvand Chain Stores in Tehran) [Volume 7, Issue 1, 2017, Pages 75-92]
  • Yazdani, Nasser Evaluating Effectiveness of Internet-Based Advertising in Iranian Carpet Market [Volume 5, Issue 1, 2015, Pages 43-58]
  • Yazdani, Nasser Ranking Barriers to Green Supply Chain Management Using DIMATEL [Volume 5, Issue 2, 2015, Pages 1-14]
  • Yazdani, Nasser The Effect of the National Identity of Consumers on Foreign Product Purchase [Volume 6, Issue 2, 2016, Pages 132-115]
  • Yazdani, Nasser Identifying and Prioritizing Online Advertising Methods for Commercial Complexes Case Study of Arg Tehran Commercial Complex [Volume 9, Issue 4, 2020, Pages 77-96]
  • Yazdi, Azam Antecedents and Consequences of Implementing Electronic Customer Relationship Management in Small and ‎Medium Enterprises [Volume 10, Issue 1, 2020, Pages 129-146]

Z

  • Zabeh Ghazani, Mahnaz Investigating Psychological Contract Breach and Perceived Betrayal on the Desire for Revenge and Avoidance among Customers of Luxury Hotels [Volume 12, Issue 4, 2023, Pages 133-150]
  • Zabihi, Mohammad Reza Application of the theories of Self-Determination, Planned Behavior and Reasoned Action in online purchasing (A study at Royal Safar Iranian Company) [Volume 2, Issue 2, 2012, Pages 69-86]
  • Zaboli, Rouhollah Phenomenological Study of Shopping Mall Atmosphere and Customer Shopping Behavior [Volume 10, Issue 4, 2020, Pages 99-126]
  • Zaboli, Rouhollah Phenomenological Analysis of Omni-channel Shopping Value from the Perspective of ‘Generation Y’ and ‘Generation X’ Customers [Volume 12, Issue 2, 2022, Pages 43-66]
  • Zafarianpour, Elham Investigating the impact of marketing intelligence on competitive advantage in SMEs [Volume 4, Issue 4, 2014, Pages 25-46]
  • Zahedi, Shamsalsadat Documentation of Customer Management Processes: Regards for MSCs Performance [Volume 4, Issue 1, 2014, Pages 58-43]
  • Zamaheni, Majid Survey the effect of strategic human resource management on the financial performance of companies in Tehran Stock [Volume 4, Issue 3, 2014, Pages 119-144]
  • Zamani, Zeinab Message Content Strategies of Commercial Advertising Campaign: Identification, integration, and validation [Volume 13, Issue 1, 2023, Pages 147-176]
  • Zamani Ghalehmirzamani, Somayeh An Evaluation of Iranian consumers' New Identity in Iran's Virtual Space and its Effect on Communication Activities of Brands using Classic Grounded Theory [Volume 8, Issue 1, 2018, Pages 117-130]
  • Zamani Moghadam, Afsaneh The the presentation of the model and primary index for identification and measuring the effective factors on customer satisfaction and loyalty in the automobile industry [Volume 3, Issue 4, 2014, Pages 155-168]
  • Zandi Nasab, Mostafa The Impact of Social Bundling on Consumers' Encouragement to Purchase Online Packages (The Case of Hamrah Avval Internet Packages) [Volume 9, Issue 1, 2019, Pages 145-162]
  • Zandi Nasab, Mostafa Identification and Prioritization of Effective Dimensions on the Customer’s Experience in Retail Environments ‎‎(Case Study: Ofogh Koorosh Chain Stores)‎ [Volume 9, Issue 3, 2019, Pages 179-200]
  • Zangian, Somayeh The roles of Charity marketing to attract customers in the insurance industry by explain the role of mediator variables according to customer profit and attention to the welfare of society [Volume 5, Special Issue, 2015, Pages 125-138]
  • Zare, Shahram Customers’ Perception of Relationship Benefits at Different Stages of the Relationship Life Cycle [Volume 10, Issue 2, 2020, Pages 1-20]
  • Zarei, Azim Country of Origin Image and Brand Equity Formation of Electronic Goods [Volume 1, Issue 3, 2011, Pages 109-128]
  • Zarei, Azim Identification and screening of the challenges facing the sales network in insurance industry and solution using Fuzzy Delphi Technique [Volume 5, Special Issue, 2015, Pages 111-124]
  • Zarei, Azim Identification and screening of the challenges facing the sales network in insurance industry and solution using Fuzzy Delphi Technique [Volume 5, Special Issue, 2015, Pages 111-124]
  • Zarei, Azim Identifying the role of extrovert marketing capability on new product development performance: The modifying role of structure based customer [Volume 6, Issue 3, 2017, Pages 109-126]
  • Zarei, Azim International Marketing Ecosystem [Volume 9, Issue 4, 2020, Pages 1-14]
  • Zarei, Ghasem The Effects of Emerging Leadership Styles on Sales Force Performance with the Mediating Role of Satisfaction and Trust in the Sales Manager [Volume 12, Issue 2, 2022, Pages 109-144]
  • Zarei, Ghasem Examining the Model of Situational Factors Affecting Consumer Impulse Buying Behavior (Case Study: Shahrvand Chain Stores in Tehran Metropolis) [Volume 14, Issue 1, 2024, Pages 45-78]
  • Zarei, Ghasem Exploring Conversational Marketing in Banking: Influence of Acceptance Factors of Conversational Assistants on Customer Attitudes and Brand Engagement, Considering the Moderating Role of Perceived Risk [Volume 14, Issue 3, 2024, Pages 25-52]
  • Zarei, Koorosh Investigating the Effect of Celebrity Endorsements in Advertising on Consumer Attitudes toward Advertising [Volume 7, Issue 1, 2017, Pages 1-22]
  • Zarei-Matin, Hassan Investigation of Customer experience research evolution: Using bibliometric analysis and visualization [Volume 11, Issue 3, 2021, Pages 92-67]
  • Zarezadeh, zahra Investigating the Effect of Levels of Advertisement Metacognitive Difficulty on Individuals’ ‎Involvement‏ ‏from Persistence Dimension‎ [Volume 9, Issue 4, 2020, Pages 15-32]
  • ZareZadeh Mehrizi, Fatemeh Identifying and Understanding harm to Consumers with a Sense of Perceived Victim Using Grounded Theory [Volume 12, Issue 4, 2023, Pages 113-132]
  • Zargaran, Sahar The Effect of Users' Interaction in Social Media on Purchasing By Brand Attitude and Subjective Norms [Volume 9, Issue 1, 2019, Pages 33-52]
  • Zargham Borojeni, Hamid Selecting appropriate Internet advertising type in air transport services, Using a practical mode, Case Study: Iran Air Airlines (Homa) [Volume 2, Issue 3, 2012, Pages 69-86]
  • Zaribaf, Mehdi Notebook Positioning With Perceptual Map and Laddering Method [Volume 2, Issue 3, 2012, Pages 121-134]
  • Zarqam Borujeni, Hamid Pathology of Iran tourism Brand [Volume 3, Issue 1, 2013, Pages 63-80]
  • Zeinolabedini, Seyedeh Fatemeh Model of Appling Data Mining Techniques in identification, segmentation and Analysis of Customers Behaviour of Electronic Banking Services [Volume 3, Issue 2, 2013, Pages 177-190]
  • Ziaei, MohammadSadegh Investigating the Effective Factors on Customer’s Satisfaction Using SERVEQUAL Model [Volume 2, Issue 3, 2012, Pages 173-186]
  • Ziaei Bide, Alireza Proposing a Model for Explaining Retailers Based Brand Equity [Volume 2, Issue 2, 2012, Pages 107-122]
  • Ziaei Bide, Alireza Investigating the effect of consumerâs risk aversion and product involvement on their brand loyalty and word of mouth behavior: the mediating role of brand attachment and brand trust [Volume 2, Issue 4, 2013, Pages 105-121]
  • Ziaei Bideh, Alireza Presenting a Model to Explain Employee Based Brand Equity in Commercial Insurance Companies of Yazd Province [Volume 3, Issue 1, 2013, Pages 1-16]
  • Ziviar, Farzad Investigating the Effective Factors on Customer’s Satisfaction Using SERVEQUAL Model [Volume 2, Issue 3, 2012, Pages 173-186]
  • Ziviar, Farzad Studying and Investigating the Rate of Clients Satisfaction Measurement during 1384-1390 Using CMS Model Case Study: Association of Physical Education of Isfahan [Volume 3, Issue 1, 2013, Pages 161-182]
  • Zomorodian, Gholam Reza Identifying Factors Affecting Value Creation for Corporate Banking Customers [Volume 12, Issue 2, 2022, Pages 1-20]
  • Zonoozi, Seyed Jafar Effects of Promotional Activities on Consumer Behavioral Intentions to Healthy Lifestyle: An Experimental Study [Volume 9, Issue 3, 2019, Pages 121-142]