دانشگاه اصفهان تحقیقات بازاریابی نوین 2228-7744 3 ویژه نامه 2013 03 21 E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry 1 12 17718 FA Hossein Rezaei Dolatabadi Majid Mohammad Shafiee Arash Shahin Ali Sanayei Journal Article 2016 06 14 Abstract Airlines brands are getting new identities in the electronic age. Because of growing new technologies like internet, there will be new strategic opportunities for airline companies to position their brand. On the other hand, Religious Tourism's Industry has a sustainable market in Iran, because of cultural issues. A lot of passengers prefer to do their religious travels with an airline company. Religious tourism, with its cultural nature provides airlines with strategic opportunities. E-Brand can play an important role in this regard. In this paper we review some these opportunities and challenges. This paper is a descriptive comparative that wrote by investigating a variety of books and papers. The results show if an airline company likes to survive in the changing world, it should change its brand identity toward an E-Brand. Abstract Airlines brands are getting new identities in the electronic age. Because of growing new technologies like internet, there will be new strategic opportunities for airline companies to position their brand. On the other hand, Religious Tourism's Industry has a sustainable market in Iran, because of cultural issues. A lot of passengers prefer to do their religious travels with an airline company. Religious tourism, with its cultural nature provides airlines with strategic opportunities. E-Brand can play an important role in this regard. In this paper we review some these opportunities and challenges. This paper is a descriptive comparative that wrote by investigating a variety of books and papers. The results show if an airline company likes to survive in the changing world, it should change its brand identity toward an E-Brand. https://nmrj.ui.ac.ir/article_17718_de33d996c8f2b0fbeec2883ff4e7e872.pdf

دانشگاه اصفهان تحقیقات بازاریابی نوین 2228-7744 3 ویژه نامه 2013 03 21 Radio Frequency Identification (RFID): A Technology for Enhancing Computerized Maintenance System (CMMS) Radio Frequency Identification (RFID): A Technology for Enhancing Computerized Maintenance System (CMMS) 13 20 17719 FA Arash Shahin Amir Mehdi Ghazifard Journal Article 2016 06 14 Abstract While Computerized Maintenance Management System (CMMS) enables maintenance managers and supervisors to access information about equipment, manpower and maintenance policies, there is still a need to facilitate getting data/information into the backend database where it can be utilized by the organization as information to make decisions regarding the operation of the organization. Significant gains can be yielded through the use of the internet and the new connective technologies such as Radio Frequency Identification (RFID). The aim of this article is to demonstrate integration of the two subjects. For this purpose, CMMS and RFID have been introduced and their integration has been demonstrated and discussed. The findings imply that RFID can provide competitive advantages to organizations as a prerequisite and supportive technology for CMMS. Abstract While Computerized Maintenance Management System (CMMS) enables maintenance managers and supervisors to access information about equipment, manpower and maintenance policies, there is still a need to facilitate getting data/information into the backend database where it can be utilized by the organization as information to make decisions regarding the operation of the organization. Significant gains can be yielded through the use of the internet and the new connective technologies such as Radio Frequency Identification (RFID). The aim of this article is to demonstrate integration of the two subjects. For this purpose, CMMS and RFID have been introduced and their integration has been demonstrated and discussed. The findings imply that RFID can provide competitive advantages to organizations as a prerequisite and supportive technology for CMMS. https://nmrj.ui.ac.ir/article_17719_2921f4f115621f42396e123ab6853d64.pdf

دانشگاه اصفهان تحقیقات بازاریابی نوین 2228-7744 3 ویژه نامه 2013 03 21 Ranking of Financial and Electronic Debts Using Analytic Hierarchy Process (AHP) Ranking of Financial and Electronic Debts Using Analytic Hierarchy Process (AHP) 21 30 17720 FA Rezai Ahmadali Rahim Dalali Isfahani Leila Torki Journal Article 2016 06 14 Abstract Financial and electronic debts are one of the important issues in Iran's financial scope that are considered by economists due to their role in creating financial instabilities. Therefore, a model was represented in this survey to evaluate and rank financial and electronic debts in Iran including foreign debts, governmental debts, non-governmental debts and banking debts during the period 1999-2012 using analytic hierarchy process (AHP). To this end, four indexes of volume of debt, ability to repay, willingness to repay and return rate of debts were identified and paired comparison of debts was conducted given to the research literature in this scope and interview with experts. Then total weight of each index was calculated, score of each index was exploited and finally ranking of all kinds of financial and electronic debts was determined by sum of the score of indexes. Expert Choice 11 software was used to calculate the weights. Abstract Financial and electronic debts are one of the important issues in Iran's financial scope that are considered by economists due to their role in creating financial instabilities. Therefore, a model was represented in this survey to evaluate and rank financial and electronic debts in Iran including foreign debts, governmental debts, non-governmental debts and banking debts during the period 1999-2012 using analytic hierarchy process (AHP). To this end, four indexes of volume of debt, ability to repay, willingness to repay and return rate of debts were identified and paired comparison of debts was conducted given to the research literature in this scope and interview with experts. Then total weight of each index was calculated, score of each index was exploited and finally ranking of all kinds of financial and electronic debts was determined by sum of the score of indexes. Expert Choice 11 software was used to calculate the weights. https://nmrj.ui.ac.ir/article_17720_1fe7ab2b71889d913c7220b9b0d9d209.pdf

دانشگاه اصفهان تحقیقات بازاریابی نوین 2228-7744 3 ویژه نامه 2013 03 21 E-recruitment in Iran E-recruitment in Iran 31 38 17721 FA Zahra Afshar Zahra Afshar Marjan Fayyazi Marjan Fayyazi Journal Article 2016 06 14 Abstract In recent years, the practice of using corporate websites to recruit job applicants has increased steadily. The aim of this paper is to review and analyze the E- recruitment in Iran. in this article, we examine e-recruitment situation in premier 100 Iranian organizations through websites content analysis. These top 100 organizations were introduced by the IMI in 1390. This ranking is based on organization revenue. Findings indicate that 64 Iranian organizations had e-recruitment. Also Iranian websites were more concentrated on the form, advertising and human resources activities. Also in Iran, Organizations active in the telecommunications sector, Metal, electrical and electronics, and banks and credit :::union:::s have had the highest rate of e-recruitment. Abstract In recent years, the practice of using corporate websites to recruit job applicants has increased steadily. The aim of this paper is to review and analyze the E- recruitment in Iran. in this article, we examine e-recruitment situation in premier 100 Iranian organizations through websites content analysis. These top 100 organizations were introduced by the IMI in 1390. This ranking is based on organization revenue. Findings indicate that 64 Iranian organizations had e-recruitment. Also Iranian websites were more concentrated on the form, advertising and human resources activities. Also in Iran, Organizations active in the telecommunications sector, Metal, electrical and electronics, and banks and credit :::union:::s have had the highest rate of e-recruitment. https://nmrj.ui.ac.ir/article_17721_a753c10cc90495bff9fdbdec92e35dbe.pdf

دانشگاه اصفهان تحقیقات بازاریابی نوین 2228-7744 3 ویژه نامه 2013 03 21 Predicting E-banking Tendency from Personality & Demographic Characteristics Predicting E-banking Tendency from Personality & Demographic Characteristics 39 50 17717 FA حسین سماواتیان دانشگاه اصفهان سیما جنتیان دانشگاه اصفهان Journal Article 2016 06 14 Becoming one the important features of our lives, e-banking has brought us a more convenient and fast way to accomplish financial activities. Despite its growing role, it is considered a challenge for some individuals who prefer to still use traditional banking system. In order to obtain a better understanding of those customers, in the current study, two personality dimensions and four demographic variables were studied to find any relationship with using that kind of technology. A group of 329 banking customers including 197 male and 132 female individuals completed a three-section questionnaire containing a measure of banking style including traditional and available forms of e-banking, two personality factors (Neuroticism and Extraversion) scales from the NEO Five-Factor Inventory (NEO-FFI Costa and McCrae, 1992), and four demographic questions including age, gender, education level, and marital status. In addition to descriptive statistics, multiple regression was utilized to investigate the relationships among the predictors and criterion. Results showed no significant difference in terms of the two personality factors comparing the two groups of customers including traditional and electronic banking. In conjunction with the banking style, investigating demographic variables revealed significant relationships between age, education levels and marital status with e-banking. Beside using the findings to meet individuals' needs, as traditional banking services impose more costs, determining the characteristics of that portion of customers would be important. Becoming one the important features of our lives, e-banking has brought us a more convenient and fast way to accomplish financial activities. Despite its growing role, it is considered a challenge for some individuals who prefer to still use traditional banking system. In order to obtain a better understanding of those customers, in the current study, two personality dimensions and four demographic variables were studied to find any relationship with using that kind of technology. A group of 329 banking customers including 197 male and 132 female individuals completed a three-section questionnaire containing a measure of banking style including traditional and available forms of e-banking, two personality factors (Neuroticism and Extraversion) scales from the NEO Five-Factor Inventory (NEO-FFI Costa and McCrae, 1992), and four demographic questions including age, gender, education level, and marital status. In addition to descriptive statistics, multiple regression was utilized to investigate the relationships among the predictors and criterion. Results showed no significant difference in terms of the two personality factors comparing the two groups of customers including traditional and electronic banking. In conjunction with the banking style, investigating demographic variables revealed significant relationships between age, education levels and marital status with e-banking. Beside using the findings to meet individuals' needs, as traditional banking services impose more costs, determining the characteristics of that portion of customers would be important. https://nmrj.ui.ac.ir/article_17717_729fab4f6f201fc369d97779d250a335.pdf

دانشگاه اصفهان تحقیقات بازاریابی نوین 2228-7744 3 ویژه نامه 2013 03 21 Toward the Design of Rural Intelligent Public Transportation System Rural Public Transportation of Iran Toward the Design of Rural Intelligent Public Transportation System Rural Public Transportation of Iran 51 58 17722 FA Seyyed Alireza Hashemi Leila Esmaeili Journal Article 2016 06 14 In order to improve the level of intelligence, availability, being on demand, convenience, information and humanization of rural public transportation systems, they are more willing to use modern information and communicative technologies. In addition to management services, intelligent transportation systems can provide passengers, drivers, travel agencies and other institutions with other services such as trip planning, tracking, routing and so forth. This paper presents a comprehensive design of rural intelligent transportation system based on cloud and grid computing, RFID, GPS, GPRS, NFC, GIS, etc. through electronic commerce and particularly mobile commerce in order to improve the rural transportation management and presentation of user-centric services. The system designed on this paper regardless of the possible challenges could efficiently cover the problems of Iran rural transportation and it can also be connected to urban transportation system and create numerous benefits. In order to improve the level of intelligence, availability, being on demand, convenience, information and humanization of rural public transportation systems, they are more willing to use modern information and communicative technologies. In addition to management services, intelligent transportation systems can provide passengers, drivers, travel agencies and other institutions with other services such as trip planning, tracking, routing and so forth. This paper presents a comprehensive design of rural intelligent transportation system based on cloud and grid computing, RFID, GPS, GPRS, NFC, GIS, etc. through electronic commerce and particularly mobile commerce in order to improve the rural transportation management and presentation of user-centric services. The system designed on this paper regardless of the possible challenges could efficiently cover the problems of Iran rural transportation and it can also be connected to urban transportation system and create numerous benefits. https://nmrj.ui.ac.ir/article_17722_4e1c00a328a210a0593d00c7d6ba1e40.pdf

دانشگاه اصفهان تحقیقات بازاریابی نوین 2228-7744 3 ویژه نامه 2013 03 21 Barriers and Crucial factors affecting Iranian consumer mind during online shopping Barriers and Crucial factors affecting Iranian consumer mind during online shopping 59 68 17723 FA Jaleh Farzaneh Hassanzadeh Habibollah Doaei Journal Article 2016 06 14 E-commerce has made life simple and innovative of individuals and groups consumer Behavior in online shopping is different from the physical market where he has access to see the product. The purpose of the research was to study the consumer behavior in online shopping of electronics especially in Iran. Primary data was collected through the questionnaire survey and by emails from personal contacts in two major cities of Iran. Price, time saving and convenience were identified as important factors which lead to certain buying behavior in online shopping. E-commerce has made life simple and innovative of individuals and groups consumer Behavior in online shopping is different from the physical market where he has access to see the product. The purpose of the research was to study the consumer behavior in online shopping of electronics especially in Iran. Primary data was collected through the questionnaire survey and by emails from personal contacts in two major cities of Iran. Price, time saving and convenience were identified as important factors which lead to certain buying behavior in online shopping. https://nmrj.ui.ac.ir/article_17723_0b1789324504f48278cb577165b4cf1f.pdf

دانشگاه اصفهان تحقیقات بازاریابی نوین 2228-7744 3 ویژه نامه 2013 03 21 A New Trust Model for B2C E-Commerce Based on 3D User Interfaces A New Trust Model for B2C E-Commerce Based on 3D User Interfaces 69 80 17724 FA Mansoor Aminilari Alireza Miremadi Roya Hassanian-esfahani Journal Article 2016 06 14 Lack of trust is one of the key bottle necks in e-commerce development. Nowadays many advanced technologies are trying to address the trust issues in e-commerce. One among them suggests using suitable user interfaces. This paper investigates the functionality and capabilities of 3D graphical user interfaces in regard to trust building in the customers of next generation of B2C e-commerce websites. It expands the McKnight and Chervaney’s “Trust Model in E-Commerce” and proposes a new trust model based on 3D user interfaces functionality. For this reason the relationships between five dependent variables consisting the appeal of 3D user interfaces, interacting with 3D virtual models of products and services, 3D virtual interacting with the salesman, 3D virtual interacting with other online buyers, and presence in 3D virtual spaces in regard to increasing the trust level of B2C e-commerce customers were studied. The method of descriptive survey by library and field studies was deployed. Data were gathered by the mean of simple questionnaire, and analyzed through one sample t-test. Significant relations were found between dependent and independent research variables. So evaluating the research results, the proposed trust model was confirmed. Finally the paper proposes implementation strategies for 3D e-commerce websites based on research findings. Lack of trust is one of the key bottle necks in e-commerce development. Nowadays many advanced technologies are trying to address the trust issues in e-commerce. One among them suggests using suitable user interfaces. This paper investigates the functionality and capabilities of 3D graphical user interfaces in regard to trust building in the customers of next generation of B2C e-commerce websites. It expands the McKnight and Chervaney’s “Trust Model in E-Commerce” and proposes a new trust model based on 3D user interfaces functionality. For this reason the relationships between five dependent variables consisting the appeal of 3D user interfaces, interacting with 3D virtual models of products and services, 3D virtual interacting with the salesman, 3D virtual interacting with other online buyers, and presence in 3D virtual spaces in regard to increasing the trust level of B2C e-commerce customers were studied. The method of descriptive survey by library and field studies was deployed. Data were gathered by the mean of simple questionnaire, and analyzed through one sample t-test. Significant relations were found between dependent and independent research variables. So evaluating the research results, the proposed trust model was confirmed. Finally the paper proposes implementation strategies for 3D e-commerce websites based on research findings. https://nmrj.ui.ac.ir/article_17724_b22257f4ef3f22231c7d2feef087631f.pdf

دانشگاه اصفهان تحقیقات بازاریابی نوین 2228-7744 3 ویژه نامه 2013 03 21 Protection of consumer rights in Cyberspace Protection of consumer rights in Cyberspace 81 100 17725 FA Sayedmahdi Rastegari Sayedbita Solati Dehkordi Journal Article 2016 06 14 Today’s civil law faced new challenges and situations for protecting human in role of consumer and also attention to industrial life growing made new branch of law called consumer law that have some positive result in all economic, social and political aspects like increasing household income, reduce conflict and tension between buyer and seller in society and increased public participation in development of political participation. Discussion of consumer’s right about good and services has a wide range of actions that relates to the issues of quantity, quality, distribution, information, service, guarantees, price and considering people view. It should be noted that in general sense, consumer rights, will not limit only to final consumer rights of goods and services, But Companies should be responsible for all members of society, even the next generation. During the presented paper emphasize laid on clarification of Cyberspace nature and origin, Sources of consumer protection law, consumer rights in these sphere, conflict of law in electronic and natural space and etc. Today’s civil law faced new challenges and situations for protecting human in role of consumer and also attention to industrial life growing made new branch of law called consumer law that have some positive result in all economic, social and political aspects like increasing household income, reduce conflict and tension between buyer and seller in society and increased public participation in development of political participation. Discussion of consumer’s right about good and services has a wide range of actions that relates to the issues of quantity, quality, distribution, information, service, guarantees, price and considering people view. It should be noted that in general sense, consumer rights, will not limit only to final consumer rights of goods and services, But Companies should be responsible for all members of society, even the next generation. During the presented paper emphasize laid on clarification of Cyberspace nature and origin, Sources of consumer protection law, consumer rights in these sphere, conflict of law in electronic and natural space and etc. https://nmrj.ui.ac.ir/article_17725_4a9fdaaeccd3f8d2f4f281ccb4019e11.pdf

دانشگاه اصفهان تحقیقات بازاریابی نوین 2228-7744 3 ویژه نامه 2013 03 21 SMS Advertising and Consumer Privacy: Analysis of Factors Affecting Consumer Willingness to send and Receive Information in Permission and Data based SMS advertising SMS Advertising and Consumer Privacy: Analysis of Factors Affecting Consumer Willingness to send and Receive Information in Permission and Data based SMS advertising 101 124 17726 FA Saeed Fathi Ali Sanayei Maliheh Siyavooshi Journal Article 2016 06 14 The increasing penetration rate of mobile phone, with specific characteristics of this medium, such as almost everywhere with the audience, has attracted companies' attention to it as an advertising channel. Mobile devices facilitate highly customized marketing communication in terms of person, time location and context so numbers of companies that use this medium for communicating with their customers are increasing. This fact that mobile is personal device and this is user rights to decide how to use it, on the one hand, and growing number of SMS advertising intrude consumers' mobile devices, on the other, has attracted consumers' rights advocators and public policy makers' attention to violation of consumer privacy by unwanted and unrelated SMS advertising that sent randomly to consumers' mobile numbers. So many countries have enacted laws that enforce companies to gain permission from users before sending SMS advertising. Recently in Iran, too, Communication Regulatory Authority has announced mobile operators must gain their subscriber's permission for sending SMS advertising. On the other hand, studies showed when SMS ads that sent to mobile devices are relevant, even if were sent without permission, would be less annoyance. Personalized advertising messages using a custom database are possible and common in some countries. But issue of collecting and maintenance of personal information without permission of consumers, through technologies such as GPS, Cookies, Scanner data…or through buying from companies that have such data, again raises the issue of privacy violations. Information gathered with subscribers' permission and satisfaction is a solution for this issue. Hence the present paper with review of studies in traditional business environments and e-Business environment, also performing four focus group interview designs a model for determining factors affecting consumers' willingness to receive information via SMS ads, and consumer willingness to provide information to receive personalized SMS advertising and based on proposed model testable hypotheses are proposed. Our hypothetical model propose that consumer trust to his/ her mobile operator and trust to legal and executive infrastructures that safeguard from consumers against probable misuses is the first prerequisite for implementing permission-based and data-based mobile advertising. The increasing penetration rate of mobile phone, with specific characteristics of this medium, such as almost everywhere with the audience, has attracted companies' attention to it as an advertising channel. Mobile devices facilitate highly customized marketing communication in terms of person, time location and context so numbers of companies that use this medium for communicating with their customers are increasing. This fact that mobile is personal device and this is user rights to decide how to use it, on the one hand, and growing number of SMS advertising intrude consumers' mobile devices, on the other, has attracted consumers' rights advocators and public policy makers' attention to violation of consumer privacy by unwanted and unrelated SMS advertising that sent randomly to consumers' mobile numbers. So many countries have enacted laws that enforce companies to gain permission from users before sending SMS advertising. Recently in Iran, too, Communication Regulatory Authority has announced mobile operators must gain their subscriber's permission for sending SMS advertising. On the other hand, studies showed when SMS ads that sent to mobile devices are relevant, even if were sent without permission, would be less annoyance. Personalized advertising messages using a custom database are possible and common in some countries. But issue of collecting and maintenance of personal information without permission of consumers, through technologies such as GPS, Cookies, Scanner data…or through buying from companies that have such data, again raises the issue of privacy violations. Information gathered with subscribers' permission and satisfaction is a solution for this issue. Hence the present paper with review of studies in traditional business environments and e-Business environment, also performing four focus group interview designs a model for determining factors affecting consumers' willingness to receive information via SMS ads, and consumer willingness to provide information to receive personalized SMS advertising and based on proposed model testable hypotheses are proposed. Our hypothetical model propose that consumer trust to his/ her mobile operator and trust to legal and executive infrastructures that safeguard from consumers against probable misuses is the first prerequisite for implementing permission-based and data-based mobile advertising. https://nmrj.ui.ac.ir/article_17726_3c347c50ef33d67874697c429f3e6711.pdf

دانشگاه اصفهان تحقیقات بازاریابی نوین 2228-7744 3 ویژه نامه 2013 03 21 A Comparative Study of Multi-Attribute Continuous Double Auction Mechanisms A Comparative Study of Multi-Attribute Continuous Double Auction Mechanisms 125 138 17727 FA Simin Naghavi Yasaman Sarlati Faria Nassiri Mofakham Journal Article 2016 06 14 Auctions have been as a competitive method of buying and selling valuable or rare items for a long time. Single-sided auctions in which participants negotiate on a single attribute (e.g. price) are very popular. Double auctions and negotiation on multiple attributes create more advantages compared to single-sided and single-attribute auctions. Nonetheless, this adds the complexity of the auction. Any auction mechanism needs to be budget balanced, Pareto optimal, individually rational, and coalition-proof. Satisfying all these properties is not so much trivial so that no multi-attribute double auction mechanism could address all these limitations. This research analyzes and compares the GM, timestamp-based and social-welfare maximization mechanisms for multi-attribute double auctions. The analysis of the simulation results shows that the algorithm proposed by Gimple and Makio satisfies more properties compared to other methods for such an auction mechanism. This multi-attribute double auction mechanism is based on game theory and behaves fairer in matching and arbitration. Auctions have been as a competitive method of buying and selling valuable or rare items for a long time. Single-sided auctions in which participants negotiate on a single attribute (e.g. price) are very popular. Double auctions and negotiation on multiple attributes create more advantages compared to single-sided and single-attribute auctions. Nonetheless, this adds the complexity of the auction. Any auction mechanism needs to be budget balanced, Pareto optimal, individually rational, and coalition-proof. Satisfying all these properties is not so much trivial so that no multi-attribute double auction mechanism could address all these limitations. This research analyzes and compares the GM, timestamp-based and social-welfare maximization mechanisms for multi-attribute double auctions. The analysis of the simulation results shows that the algorithm proposed by Gimple and Makio satisfies more properties compared to other methods for such an auction mechanism. This multi-attribute double auction mechanism is based on game theory and behaves fairer in matching and arbitration. https://nmrj.ui.ac.ir/article_17727_38cab1352af21ebbdfaf401d1160662e.pdf

دانشگاه اصفهان تحقیقات بازاریابی نوین 2228-7744 3 ویژه نامه 2013 03 21 An investigation of the factors affecting customer satisfaction with electronic banking in Isfahan An investigation of the factors affecting customer satisfaction with electronic banking in Isfahan 139 150 17728 FA Behzad Hakiminya Amirhasan Kamali Sarvestani Mahboobe Mahboobe Sadeghzadeh Tabrizi Mojtaba Saeidizadeh Journal Article 2016 06 14 The increasing growth and development of communications technology has created a major change indifferent aspects of human life and organizational performance. New technologies have changed function and attitudes of individuals and organizations and have become an important aspect in creating new jobs and innovation in organizations. Development of new phenomena such as electronic business, electronic commerce and electronic banking has changed individuals' attitude toward organizations. All organizations look to attract customers and increase their satisfaction to sustain their productivity and efficiency. This issue is particularly important for the banks. New methods in providing banking services is one of the most important factors in creating competitive advantage for banks and attracting customers and satisfying them. Nowadays, Iranian banks have taken several steps in the field of electronic services. The main objective of this study is to investigate the degree of customer satisfaction of e-banking services as well as the factors influencing customer satisfaction. The population of the study consisted of all clients who referred to Isfahan banks. Since there is no definite statistics of individuals' presence in the banks, specific estimate of the total population cannot be provided and the questionnaires were randomly distributed among 200 customers of various branches of banks in the city. Based on the findings of this study, the highest degree of correlation was between the positive experience of electronic banking services and their satisfaction of electronic banking services with the correlation coefficient of 0.777 at the significance level of 0.000. In addition, there is a significant positive relationship between income level, service provided by personnel and education level with the dependent variable. The increasing growth and development of communications technology has created a major change indifferent aspects of human life and organizational performance. New technologies have changed function and attitudes of individuals and organizations and have become an important aspect in creating new jobs and innovation in organizations. Development of new phenomena such as electronic business, electronic commerce and electronic banking has changed individuals' attitude toward organizations. All organizations look to attract customers and increase their satisfaction to sustain their productivity and efficiency. This issue is particularly important for the banks. New methods in providing banking services is one of the most important factors in creating competitive advantage for banks and attracting customers and satisfying them. Nowadays, Iranian banks have taken several steps in the field of electronic services. The main objective of this study is to investigate the degree of customer satisfaction of e-banking services as well as the factors influencing customer satisfaction. The population of the study consisted of all clients who referred to Isfahan banks. Since there is no definite statistics of individuals' presence in the banks, specific estimate of the total population cannot be provided and the questionnaires were randomly distributed among 200 customers of various branches of banks in the city. Based on the findings of this study, the highest degree of correlation was between the positive experience of electronic banking services and their satisfaction of electronic banking services with the correlation coefficient of 0.777 at the significance level of 0.000. In addition, there is a significant positive relationship between income level, service provided by personnel and education level with the dependent variable. https://nmrj.ui.ac.ir/article_17728_6c53c4fb4dbea83152324c3fa3b22a15.pdf