University of IsfahanNew Marketing Research Journal2228-77444320140421The study Influence Internal aspects of compensation strategies on the Development Innovation staff Agricultural Bank Chahrmahal & Bakhtiari Province Using Robbins & DeCenzo ModelThe study Influence Internal aspects of compensation strategies on the Development Innovation staff Agricultural Bank Chahrmahal & Bakhtiari Province Using Robbins & DeCenzo Model12417696FAMohammad EsmaeelAnsariAli RezaShirvaniAli RezaShirvaniBehnamHakami ShalamzariJournal Article20160614Banking industry is more than ever the need for innovation and creativity. Factors such as intense competition, lack of financial resources and the arrival of a new generation of competitors such as private banks and financial institutions, credits, state banks have been forced to innovate more and more important in various aspects, ranging from Technology advanced management methods and Due to new banking services.
The purpose of this research to investigate the effect factors of the internal controllable aspects of the conceptual model Robbins and DeCenzo compensation on dependent variables included the development of innovative employees.
The population of this study consisted of 165 employees of the Agricultural Bank of ChaharMahal& Bakhtiari.
Results show that the 43 percent of employees innovation by index compensation strategy is predictable.Also, the findings indicate that most of the opportunity to grow is that for every one unit increase in the independent variable 34 percent change in the dependent variable (D innovation) will develop stage after freedom and authority to work with a 26 percent working interest impressive 22% with little impact on other independent variables did not show change.Banking industry is more than ever the need for innovation and creativity. Factors such as intense competition, lack of financial resources and the arrival of a new generation of competitors such as private banks and financial institutions, credits, state banks have been forced to innovate more and more important in various aspects, ranging from Technology advanced management methods and Due to new banking services.
The purpose of this research to investigate the effect factors of the internal controllable aspects of the conceptual model Robbins and DeCenzo compensation on dependent variables included the development of innovative employees.
The population of this study consisted of 165 employees of the Agricultural Bank of ChaharMahal& Bakhtiari.
Results show that the 43 percent of employees innovation by index compensation strategy is predictable.Also, the findings indicate that most of the opportunity to grow is that for every one unit increase in the independent variable 34 percent change in the dependent variable (D innovation) will develop stage after freedom and authority to work with a 26 percent working interest impressive 22% with little impact on other independent variables did not show change.https://nmrj.ui.ac.ir/article_17696_9608c36916d9bcff4a791d85a676d109.pdfUniversity of IsfahanNew Marketing Research Journal2228-77444320140421Investigating the impact of brand distinctiveness and prestige on customer brand loyalty through customer-brand identification (Case of: Customers of Toyota dealers)Investigating the impact of brand distinctiveness and prestige on customer brand loyalty through customer-brand identification (Case of: Customers of Toyota dealers)11617749FAShirinFeiz Mohammadiمشهد، بلوار پیروزی، پیروزی 9، خیابان فرخی شمالی، نبش فرخی 9، پلاک 14FariborzRahimniaFerdowsi University Of MashhadAzarKaffashporAzarKaffashporFerdowsi University Of MashhadFariborzRahimniaShirinFeiz MohammadiFerdowsi University Of MashhadJournal Article20160614Intensive competitive environment and high market-entrance rate force managers to seek for new and more efficient ways to accomplish customer loyalty. Brands convey lots of symbolic meanings and can help customers to achieve their basic identity aims, so that customer-brand identification (CBI) is one of the new ways to obtain loyalty. The impact of CBI, brand distinctiveness and brand prestige on brand loyalty and also the mediating roll of CBI were tested in present study. A survey research was conducted among Toyota customers in Mashhad with 384 sample size. Data were analyzed using Amos software by Structural Equation Modeling and Baron and Kenny mediation analyze. The result confirmed the influence of, namely, brand distinctiveness, CBI and brand prestige on customer brand loyalty. The mediating roll of CBI between brand distinctiveness, brand prestige and brand loyalty was also confirmed.Intensive competitive environment and high market-entrance rate force managers to seek for new and more efficient ways to accomplish customer loyalty. Brands convey lots of symbolic meanings and can help customers to achieve their basic identity aims, so that customer-brand identification (CBI) is one of the new ways to obtain loyalty. The impact of CBI, brand distinctiveness and brand prestige on brand loyalty and also the mediating roll of CBI were tested in present study. A survey research was conducted among Toyota customers in Mashhad with 384 sample size. Data were analyzed using Amos software by Structural Equation Modeling and Baron and Kenny mediation analyze. The result confirmed the influence of, namely, brand distinctiveness, CBI and brand prestige on customer brand loyalty. The mediating roll of CBI between brand distinctiveness, brand prestige and brand loyalty was also confirmed.https://nmrj.ui.ac.ir/article_17749_1d8d0e78be6ae37e422575842e4719c3.pdfUniversity of IsfahanNew Marketing Research Journal2228-77444320140421Identify and examine the factors affecting brand loyalty: brand mobile phones StudyIdentify and examine the factors affecting brand loyalty: brand mobile phones Study173817742FAManigehBahrainizadehAdelPourDehghanJournal Article20160614In todayâs world with intensive competitive environment and high market-entrance rate, customers loyalty is a major factor in gaining competitive advantage for organizations. Brands are the main points of differentiation between the competitive presentations, thus, they are crucial for the success of the companies. The purpose of this study is to identify and examine the factors affecting brand loyalty. In order to gain the main factors creating brand loyalty, a comprehensive study of the factors affecting brand loyalty was conducted and common important items were extracted and tested. The present study is applicable in terms of goal as well as descriptive in terms of data acquisition. A survey research was conducted among 384 mobile phone users in Boushehr. For data analysis structural equation modeling approach (SEM) and confirmatory factor analysis (CFA) were used. Based on the results of the path analysis the relationship between the variables in the model is investigated. Results suggest that indicators of satisfaction, trust and promotional activities have positive effects on brand loyalty in the mobile industry.In todayâs world with intensive competitive environment and high market-entrance rate, customers loyalty is a major factor in gaining competitive advantage for organizations. Brands are the main points of differentiation between the competitive presentations, thus, they are crucial for the success of the companies. The purpose of this study is to identify and examine the factors affecting brand loyalty. In order to gain the main factors creating brand loyalty, a comprehensive study of the factors affecting brand loyalty was conducted and common important items were extracted and tested. The present study is applicable in terms of goal as well as descriptive in terms of data acquisition. A survey research was conducted among 384 mobile phone users in Boushehr. For data analysis structural equation modeling approach (SEM) and confirmatory factor analysis (CFA) were used. Based on the results of the path analysis the relationship between the variables in the model is investigated. Results suggest that indicators of satisfaction, trust and promotional activities have positive effects on brand loyalty in the mobile industry.https://nmrj.ui.ac.ir/article_17742_76ff1aa1009512287ac9efdd135bd0c8.pdfUniversity of IsfahanNew Marketing Research Journal2228-77444320140421Prioritization governmental insurance company according to BSC procedure by AHP group techniquePrioritization governmental insurance company according to BSC procedure by AHP group technique253617697FAAmeneKiarazmJournal Article20160614Insurance industry is one of the industries that have special importance and validity in modern economy, domestic and foreign trade. Performance evaluation and grading the insurance company in addition to determining the general position of agency in industry, market and informing the beneficiaries, cause increase in competition, dynamism in industry, and development in community. On the other hand, organization strategic performance evaluation is always one the first and most basic prerequisites for compiling improvement programs in organizations and it has a high importance. One of the strategic efficient models in this aspect is BSC that equally analyses all aspects of organization. The statistical population in this research is consists of four governmental insurance (Iran, Asia, Dana and Alborz). For collecting data, haphazard sampling procedure was used. Study tool is questionnaire whose reliability was measured by consistency ratio and whose validity was measured by content-construct method by acquiring the opinions of experts and some managers in this field of study and the results showed appropriate reliability and validity. In analysis data section, the group integrative procedures AHP and BSC were used. The results showed that the D insurance company had the higher final score than the other companies. After that the C, A and B insurance companies were respectively.Insurance industry is one of the industries that have special importance and validity in modern economy, domestic and foreign trade. Performance evaluation and grading the insurance company in addition to determining the general position of agency in industry, market and informing the beneficiaries, cause increase in competition, dynamism in industry, and development in community. On the other hand, organization strategic performance evaluation is always one the first and most basic prerequisites for compiling improvement programs in organizations and it has a high importance. One of the strategic efficient models in this aspect is BSC that equally analyses all aspects of organization. The statistical population in this research is consists of four governmental insurance (Iran, Asia, Dana and Alborz). For collecting data, haphazard sampling procedure was used. Study tool is questionnaire whose reliability was measured by consistency ratio and whose validity was measured by content-construct method by acquiring the opinions of experts and some managers in this field of study and the results showed appropriate reliability and validity. In analysis data section, the group integrative procedures AHP and BSC were used. The results showed that the D insurance company had the higher final score than the other companies. After that the C, A and B insurance companies were respectively.https://nmrj.ui.ac.ir/article_17697_4fa2b35d808f610bdab7e50c910932cf.pdfUniversity of IsfahanNew Marketing Research Journal2228-77444320140421Identify and prioritize effective business process re-engineering factors on organizational agility: case study of Ports & Maritime OrganizationIdentify and prioritize effective business process re-engineering factors on organizational agility: case study of Ports & Maritime Organization376017698FAMohammadMahmoodiJournal Article20160614The present study intended to identify and prioritize effective business process reengineering factors on organizational agility in the Ports & Maritime organization of Iran. Initially the theoretical principles were discussed. The data gathered in this stage provided us with the possibility to present a conceptual framework for the study. Subsequently, through interviewing with experts, some indices for evaluating the variables in the model were identified. On the following stage, a questionnaire was developed. The questionnaire included 55 items, based on a 5-point Likert scale. After determining the validity and reliability of the questionnaire, 104 experts in Ports & Maritime organization completed the questionnaire. The results of the research revealed that leadership and empowerment variables had the most effect on organizational agility than other variables. After extracting the final model, the variables of the model were prioritized with DEMATEL technique.The present study intended to identify and prioritize effective business process reengineering factors on organizational agility in the Ports & Maritime organization of Iran. Initially the theoretical principles were discussed. The data gathered in this stage provided us with the possibility to present a conceptual framework for the study. Subsequently, through interviewing with experts, some indices for evaluating the variables in the model were identified. On the following stage, a questionnaire was developed. The questionnaire included 55 items, based on a 5-point Likert scale. After determining the validity and reliability of the questionnaire, 104 experts in Ports & Maritime organization completed the questionnaire. The results of the research revealed that leadership and empowerment variables had the most effect on organizational agility than other variables. After extracting the final model, the variables of the model were prioritized with DEMATEL technique.https://nmrj.ui.ac.ir/article_17698_5531be854504b7ceafca1758b056b47e.pdfUniversity of IsfahanNew Marketing Research Journal2228-77444320140421Survey achievement of customer agility based on mass customization strategySurvey achievement of customer agility based on mass customization strategy395417747FASoheilaKhoddamiuniversity of economic scienceBahareOsanloueconomic scienceJournal Article20160614One of the most important dynamic capability of an organization to manage environmental turbulence is customer agility .Since organizations use different strategies to build this capability and because of lack of research for assessing this strategies to build customer agility .The main objective of the present study is to evaluate the ability of mass customization strategy to achieving the customer agility , in other words the purpose of this research is to answer the question whether mass customization strategy can lead to the formation of customer agility capability. The conceptual model is presented and tested based on the involvement theory, the functional theory of attitudes, and theories on the desirability of uniqueness.This research based on the goal is practical and based on the way is survey- analysis. Statistical population of research is the production of custom automotive vehicles company(APCO).General information obtained from the analysis model shows that if the mass customization strategies based on customers' individual differences define customer participation can lead to customer agility capability in three-dimension of sense, responsiveness and learning.One of the most important dynamic capability of an organization to manage environmental turbulence is customer agility .Since organizations use different strategies to build this capability and because of lack of research for assessing this strategies to build customer agility .The main objective of the present study is to evaluate the ability of mass customization strategy to achieving the customer agility , in other words the purpose of this research is to answer the question whether mass customization strategy can lead to the formation of customer agility capability. The conceptual model is presented and tested based on the involvement theory, the functional theory of attitudes, and theories on the desirability of uniqueness.This research based on the goal is practical and based on the way is survey- analysis. Statistical population of research is the production of custom automotive vehicles company(APCO).General information obtained from the analysis model shows that if the mass customization strategies based on customers' individual differences define customer participation can lead to customer agility capability in three-dimension of sense, responsiveness and learning.https://nmrj.ui.ac.ir/article_17747_7f7268a4e585efc0965768dc0721cc61.pdfUniversity of IsfahanNew Marketing Research Journal2228-77444320140421Development of SPACE Matrix with Fuzzy Delphi Analytical Hierarchy Process to determine the strategic position of the business Case study in Iran UPVC industryDevelopment of SPACE Matrix with Fuzzy Delphi Analytical Hierarchy Process to determine the strategic position of the business Case study in Iran UPVC industry557417750FAAbolfazlKazaziAllameh Tabataba’i UniversityMohammad AliFaezi RadAllameh Tabataba’i UniversityJournal Article20160614One of significant questions of business decision makers is about accurate recognition of market position, determination of current market and future orientation of own business in the market. Regarding to it, one of important tools is Strategic Position and Action Evaluation (SPACE) matrix that can demonstrate total desirable orientation of any business in current situation. Mentioned Matrix is created by expertsâ views and opinions, so it's accuracy is based on qualitative poll accordingly it can make less challenges by improvement of this accuracy. In this paper, mentioned poll has been combined with fuzzy logic by using Fuzzy Delphi Analytical Hierarchy Process (FDAHP) and it has includes higher degree of accuracy because of weighting to axes of matrix. Case study of this suggested model has been carried out (or performed) in one of prominent company in the field of UPVC windows and doors industry and the results of this study has been presented.One of significant questions of business decision makers is about accurate recognition of market position, determination of current market and future orientation of own business in the market. Regarding to it, one of important tools is Strategic Position and Action Evaluation (SPACE) matrix that can demonstrate total desirable orientation of any business in current situation. Mentioned Matrix is created by expertsâ views and opinions, so it's accuracy is based on qualitative poll accordingly it can make less challenges by improvement of this accuracy. In this paper, mentioned poll has been combined with fuzzy logic by using Fuzzy Delphi Analytical Hierarchy Process (FDAHP) and it has includes higher degree of accuracy because of weighting to axes of matrix. Case study of this suggested model has been carried out (or performed) in one of prominent company in the field of UPVC windows and doors industry and the results of this study has been presented.https://nmrj.ui.ac.ir/article_17750_cd0618ea1f8663c5282023beb9fc426e.pdfUniversity of IsfahanNew Marketing Research Journal2228-77444320140421Compare current and desired state of tourism in Iran, and its role in business development and entrepreneurship culture in the countryCompare current and desired state of tourism in Iran, and its role in business development and entrepreneurship culture in the country619617699FAFatemehFarrokh PourElaheFarrokh PourHamidrezaKhanpourJournal Article20160614Tourism development can be a large role in the employment and development of the culture of work and entrepreneurship. The purpose of this paper is to compare the existing situation and favorable tourism industry in Iran and its role in the development of entrepreneurship and business culture in the country and check the necessary infrastructure to develop the industry .In this study, the purpose of the type of functional and qualitative and quantitative approach is. Research methods and data analysis, descriptive statistics, as well as through statistical inference is. Statistical inference including t-test and Pearson correlation coefficient and to prioritize infrastructure test is performed the relevant investigation Friedman .The statistical population consists of experts and technical and professional education organization of professionals in the country and the Organization's cultural heritage and tourism .The results obtained show that the relationship between Infrastructures, there are significant with each other, both to and through the difference between Friedman's test Infrastructures there And the most important skill infrastructure and economic infrastructure have the least importance.Tourism development can be a large role in the employment and development of the culture of work and entrepreneurship. The purpose of this paper is to compare the existing situation and favorable tourism industry in Iran and its role in the development of entrepreneurship and business culture in the country and check the necessary infrastructure to develop the industry .In this study, the purpose of the type of functional and qualitative and quantitative approach is. Research methods and data analysis, descriptive statistics, as well as through statistical inference is. Statistical inference including t-test and Pearson correlation coefficient and to prioritize infrastructure test is performed the relevant investigation Friedman .The statistical population consists of experts and technical and professional education organization of professionals in the country and the Organization's cultural heritage and tourism .The results obtained show that the relationship between Infrastructures, there are significant with each other, both to and through the difference between Friedman's test Infrastructures there And the most important skill infrastructure and economic infrastructure have the least importance.https://nmrj.ui.ac.ir/article_17699_5a081ccc66b23690f9f9a7e461793756.pdfUniversity of IsfahanNew Marketing Research Journal2228-77444320140421Evaluation of factors affecting customer satisfaction in the restaurant industry. Case study: Boof restaurant chainEvaluation of factors affecting customer satisfaction in the restaurant industry. Case study: Boof restaurant chain758817741FAAliDorostiuniversity of tehranSeyyed AbolghasemMirauniversity of tehranMohammadHaghighiuniversity of tehranJournal Article20160614The objective of this study is examining factors affecting customer satisfaction in the restaurant industry. The questionnaire was used to collect required data for this study. Questionnaires distributed in 10 randomly selected branches of Boof Chain Restaurant in Tehran. In each branch, 40 customers were selected for the study. Ultimately, the research sample consisted of 268 customers. Hypotheses were tested through structural equation model. The obtained results show that food quality, service quality, restaurant environment, and perception of price fairness had a positive impact on customer satisfaction, but the impact of restaurant location on customer satisfaction was not confirmed. The results also indicate that food quality as the most important factor affecting customer satisfaction in the boof.The objective of this study is examining factors affecting customer satisfaction in the restaurant industry. The questionnaire was used to collect required data for this study. Questionnaires distributed in 10 randomly selected branches of Boof Chain Restaurant in Tehran. In each branch, 40 customers were selected for the study. Ultimately, the research sample consisted of 268 customers. Hypotheses were tested through structural equation model. The obtained results show that food quality, service quality, restaurant environment, and perception of price fairness had a positive impact on customer satisfaction, but the impact of restaurant location on customer satisfaction was not confirmed. The results also indicate that food quality as the most important factor affecting customer satisfaction in the boof.https://nmrj.ui.ac.ir/article_17741_1dbc0e24a6fc3110e4732c3ccadc57b5.pdfUniversity of IsfahanNew Marketing Research Journal2228-77444320140421Customer Value Co-creation Behavior and its influence on Customerization CapabilityCustomer Value Co-creation Behavior and its influence on Customerization Capability8910617746FASimaHadadianyazd universitySeyed MohammadTabatabaee Nasabyazd universityJournal Article20160614value Co-creation is the result of combined efforts of the company, employees, customers, shareholders,⦠.some Customers are people who engage in the process of value co-creation . they have value co- creation behavior. In this paper has shown that value co-creation behavior has been formed from of the two major dimensions. They are customer citizenship behavior and customer participation behavior.each of them have four sub-dimentions. The purpose of this paper is the ranking of value co-creation behavior elements via ANP approach and evaluating of impactâs value co-creation behavior on customerization capability and service capability with Smart Pls software. The population of the research is institutes of art and architecture students and students of language schools in Yazd city.
In this study, was used ANP approach for elements ranking and structural equation models for model analyzing. Method of study is descriptive-survey. the data was collected with questionnaire.
The results showed that value co-creation behavior effects on customerization capability and service capability. among the elements of value co-creation, customer citizenship behavior is important. among the elements of customer citizenship behavior,advocacy is important. Information sharing is impoatant than other elements in customer participation behavior.value Co-creation is the result of combined efforts of the company, employees, customers, shareholders,⦠.some Customers are people who engage in the process of value co-creation . they have value co- creation behavior. In this paper has shown that value co-creation behavior has been formed from of the two major dimensions. They are customer citizenship behavior and customer participation behavior.each of them have four sub-dimentions. The purpose of this paper is the ranking of value co-creation behavior elements via ANP approach and evaluating of impactâs value co-creation behavior on customerization capability and service capability with Smart Pls software. The population of the research is institutes of art and architecture students and students of language schools in Yazd city.
In this study, was used ANP approach for elements ranking and structural equation models for model analyzing. Method of study is descriptive-survey. the data was collected with questionnaire.
The results showed that value co-creation behavior effects on customerization capability and service capability. among the elements of value co-creation, customer citizenship behavior is important. among the elements of customer citizenship behavior,advocacy is important. Information sharing is impoatant than other elements in customer participation behavior.https://nmrj.ui.ac.ir/article_17746_cc62efd6f0f5d6d3d5dfde7abeb52a5b.pdfUniversity of IsfahanNew Marketing Research Journal2228-77444320140421The Relation between Corporate Governance and Corporate Stock Value in Financial industries of TSEThe Relation between Corporate Governance and Corporate Stock Value in Financial industries of TSE9711817700FASamiraGodarziBehrouzLariSemnaniJournal Article20160614In this research, corporate governance characteristics were measured on the basis of board size, CEO influence, duality of CEO tasks, board independency, Chief Executive Officer Tenure and market value is considered as stock value. Pearson correlation of coefficient and multiple variable regressions are used. Finding shows relations between corporate governance characteristics and stock value. The negative relation between managerial board independency and stock value were observed but other specifications havenât shown any significant relation with stock value.In this research, corporate governance characteristics were measured on the basis of board size, CEO influence, duality of CEO tasks, board independency, Chief Executive Officer Tenure and market value is considered as stock value. Pearson correlation of coefficient and multiple variable regressions are used. Finding shows relations between corporate governance characteristics and stock value. The negative relation between managerial board independency and stock value were observed but other specifications havenât shown any significant relation with stock value.https://nmrj.ui.ac.ir/article_17700_4fdf9578617fc4537edba2cf3a4643b8.pdfUniversity of IsfahanNew Marketing Research Journal2228-77444320140421Phenomenology in Consumer ResearchPhenomenology in Consumer Research10713217743FAAhmadGhodselahitehranAmirrezaRohanitehranTahmouresHasangholipourtehranJournal Article20160614Application of qualitative research methods in consumer behavior is carried out through the methods such as experimental surveys, protocol interviewing, projective techniques, role-playing interview, in-depth interview, and focus groups. However, these methods only cover part of the qualitative research process. In fact, they are mostly data gathering approaches. Rigorous Understanding of qualitative and quantitative methodologies should be considered regarding their philosophical fundamentals and logical relation should exist between questions and research methodology. In case of reducing paradigm disturbance, if researcher seek experiences, meanings and insights of consumer behavior, qualitative methods should be applied (included various related schemes) such as phenomenology and grounded theory. In this research, previous research and related literature in phenomenology have been reviewed, in the next step, existential-phenomenology as an alternative paradigm and purely qualitative approach for conceptualized consumer experiences have been presented. This research would result in a rigorous understanding of consumer experiences by providing a philosophical framework and qualitative methodology in marketing for marketing academic and practical managers.Application of qualitative research methods in consumer behavior is carried out through the methods such as experimental surveys, protocol interviewing, projective techniques, role-playing interview, in-depth interview, and focus groups. However, these methods only cover part of the qualitative research process. In fact, they are mostly data gathering approaches. Rigorous Understanding of qualitative and quantitative methodologies should be considered regarding their philosophical fundamentals and logical relation should exist between questions and research methodology. In case of reducing paradigm disturbance, if researcher seek experiences, meanings and insights of consumer behavior, qualitative methods should be applied (included various related schemes) such as phenomenology and grounded theory. In this research, previous research and related literature in phenomenology have been reviewed, in the next step, existential-phenomenology as an alternative paradigm and purely qualitative approach for conceptualized consumer experiences have been presented. This research would result in a rigorous understanding of consumer experiences by providing a philosophical framework and qualitative methodology in marketing for marketing academic and practical managers.https://nmrj.ui.ac.ir/article_17743_829978e9afcee553fe2ce18ad24a1643.pdfUniversity of IsfahanNew Marketing Research Journal2228-77444320140421Survey the effect of strategic human resource management on the financial performance of companies in Tehran StockSurvey the effect of strategic human resource management on the financial performance of companies in Tehran Stock11914417701FASaeidShahrayiniRezaRasouliMajidZamaheniJournal Article20160614Challenging environment in the new millennium, and the competition among organizations and companies, is one of the factors that enhancing success for organizations to focus on strategic human resource management. Control of resources (such as physical, organizational, information and human resources), confers organization competitive advantage. Meanwhile, human resources because of its limitation and information resources because of its importance in decision making, are more important. Strategic human resource management outcomes in different parts of the world have been reviewed and evaluated in several studies. Depth of implementation Strategic human resource management is productivity and performance in organizations.
The purpose of this paper is to investigate the relationship between strategic human resource management and the financial performance of companies in Tehran Stock Exchange which deals with this issue that what is the relationship between the methods used in human resource management and organizational performance. For the data analysis methods descriptive statistics (survey) and the inference applied by using spss software. The outcome of research proposes a specific strategy for managing human resources.Challenging environment in the new millennium, and the competition among organizations and companies, is one of the factors that enhancing success for organizations to focus on strategic human resource management. Control of resources (such as physical, organizational, information and human resources), confers organization competitive advantage. Meanwhile, human resources because of its limitation and information resources because of its importance in decision making, are more important. Strategic human resource management outcomes in different parts of the world have been reviewed and evaluated in several studies. Depth of implementation Strategic human resource management is productivity and performance in organizations.
The purpose of this paper is to investigate the relationship between strategic human resource management and the financial performance of companies in Tehran Stock Exchange which deals with this issue that what is the relationship between the methods used in human resource management and organizational performance. For the data analysis methods descriptive statistics (survey) and the inference applied by using spss software. The outcome of research proposes a specific strategy for managing human resources.https://nmrj.ui.ac.ir/article_17701_5a236d0d127da9fc79b1439fc7490a62.pdfUniversity of IsfahanNew Marketing Research Journal2228-77444320140421Perceived Image of a Country and Its Influence on Tourist's IntentionPerceived Image of a Country and Its Influence on Tourist's Intention13314817748FASaeedFathiUniversity of IsfahanBahramRanjbarianUniversity of IsfahanBahramRanjbarianAlirezaEmamiUniversity of IsfahanJournal Article20160614The aim of this study is to measure perceived Image of Iran as a tourism destination. For this purpose, the members of couch-surfing virtual community (www.couchsurfing.com) considered to participate in the study. This virtual community has different members from all over the world. In this virtual community, members share their previous travel experiences and discuss about different destinations, before traveling to those destination. The data of the study was gathered by using convenience-sampling method and the sample included Non-traveled people who were eighteen years of age or elder. In July - August 2013, 620 respondents participated to the study while they have visited the virtual tourism community. In this study, exploratory and confirmatory factor analysis was conduct to extract and validate dimensions of perceived Image in relation to Iran as tourism destination. The results of study showed that the construct of perceived Image include affective and cognitive dimensions. Non-traveled tourists perceive affective Image of Iran, positively. The results revealed that Iran has a poor cognitive Image. In addition, Overall destination Image of Iran influence on tourist's intention to traveling to Iran.The aim of this study is to measure perceived Image of Iran as a tourism destination. For this purpose, the members of couch-surfing virtual community (www.couchsurfing.com) considered to participate in the study. This virtual community has different members from all over the world. In this virtual community, members share their previous travel experiences and discuss about different destinations, before traveling to those destination. The data of the study was gathered by using convenience-sampling method and the sample included Non-traveled people who were eighteen years of age or elder. In July - August 2013, 620 respondents participated to the study while they have visited the virtual tourism community. In this study, exploratory and confirmatory factor analysis was conduct to extract and validate dimensions of perceived Image in relation to Iran as tourism destination. The results of study showed that the construct of perceived Image include affective and cognitive dimensions. Non-traveled tourists perceive affective Image of Iran, positively. The results revealed that Iran has a poor cognitive Image. In addition, Overall destination Image of Iran influence on tourist's intention to traveling to Iran.https://nmrj.ui.ac.ir/article_17748_4c3a7baa382fdc2b34774c9bb56f0ad1.pdfUniversity of IsfahanNew Marketing Research Journal2228-77444320140421Assessment of the Relationship between Entrepreneurial Acquired Factors and Organizational EntrepreneurshipAssessment of the Relationship between Entrepreneurial Acquired Factors and Organizational Entrepreneurship14517217702FAMohsenVesalAkbarJelodariHosseinVesalJournal Article20160614Knowledge of organization and management has undergone radical changes since a century ago. Today's dynamic and flexible world has forced organizations to pay a great attention to creativity and innovation aimed at accelerating changes since early 1980s. Nowadays, organizations must generate their innovations in order to survive. Undoubtedly, this is the reason for the emergence of such concepts as organizational creativity, which is increasingly appropriating a new scope in the organizational literature. Accordingly, in the present research, assessment of the relationship between entrepreneurial efficient acquired factors and the extent of organizational entrepreneurship was addressed. The statistical community of the current research involved all the employees of Social Security Organization of Fars Province from among whom 130 persons were typically selected using Cluster Sampling Method. Data collection instrument was a questionnaire made based on Likert scale. Results were indicative of a significant relation between entrepreneurial acquired factors including psychological capabilities, education, organizational structure, and skills, and the extent of organizational entrepreneurship. Furthermore, the degree of organizational entrepreneurship was evaluated with regard to such variables as gender, age, level of education, and years of service and the discrepancies between these components were ascertained.Knowledge of organization and management has undergone radical changes since a century ago. Today's dynamic and flexible world has forced organizations to pay a great attention to creativity and innovation aimed at accelerating changes since early 1980s. Nowadays, organizations must generate their innovations in order to survive. Undoubtedly, this is the reason for the emergence of such concepts as organizational creativity, which is increasingly appropriating a new scope in the organizational literature. Accordingly, in the present research, assessment of the relationship between entrepreneurial efficient acquired factors and the extent of organizational entrepreneurship was addressed. The statistical community of the current research involved all the employees of Social Security Organization of Fars Province from among whom 130 persons were typically selected using Cluster Sampling Method. Data collection instrument was a questionnaire made based on Likert scale. Results were indicative of a significant relation between entrepreneurial acquired factors including psychological capabilities, education, organizational structure, and skills, and the extent of organizational entrepreneurship. Furthermore, the degree of organizational entrepreneurship was evaluated with regard to such variables as gender, age, level of education, and years of service and the discrepancies between these components were ascertained.https://nmrj.ui.ac.ir/article_17702_b1c15fe810af3265dd4c6953b4511f57.pdfUniversity of IsfahanNew Marketing Research Journal2228-77444320140421The examining of the direct and indirect effects of relational marketing elements on the athletes loyalty to Sports ClubThe examining of the direct and indirect effects of relational marketing elements on the athletes loyalty to Sports Club14916017745FASomayehRahbariدانشگاه اصفهانMasoudNaderianدانشگاه اصفهانJournal Article20160614The loyalty of the athletes was considered as one of the vital factors in the success of the Athletic Club. The overall objective of research was examining direct and indirect effects of relational marketing elements such as trust, satisfaction and commitment on the loyalty of the Iranian premier league soccer players. In this regard a model was presented for investigate the relationships between the foreground and consequences of relationship marketing.Method of this study was descriptive, survey kind. Statistical population included all soccer players in the Iranian football premier league in 2013, according to the statistics estimated 400 people.The Sample size included 121 football players who were selected randomly.For collect data was used the questionnaire. Validity of the questionnaire with using the divergent and convergent validity was confirmed.Reliability coefficient using Cronbach's alpha coefficient was 0/87 and confirmed the combination reliability. The findings demonstrate the indirect effect of trust on athletesâ loyalty through satisfaction and commitment variables than clubs working towards it.In addition, according to the results of the research the trust directly and indirectly has impact through satisfaction on the amount of the athleteâs commitment results indicated that the satisfaction also directly and indirectly has impact through the commitment on the amount of the athletesâ loyalty.The loyalty of the athletes was considered as one of the vital factors in the success of the Athletic Club. The overall objective of research was examining direct and indirect effects of relational marketing elements such as trust, satisfaction and commitment on the loyalty of the Iranian premier league soccer players. In this regard a model was presented for investigate the relationships between the foreground and consequences of relationship marketing.Method of this study was descriptive, survey kind. Statistical population included all soccer players in the Iranian football premier league in 2013, according to the statistics estimated 400 people.The Sample size included 121 football players who were selected randomly.For collect data was used the questionnaire. Validity of the questionnaire with using the divergent and convergent validity was confirmed.Reliability coefficient using Cronbach's alpha coefficient was 0/87 and confirmed the combination reliability. The findings demonstrate the indirect effect of trust on athletesâ loyalty through satisfaction and commitment variables than clubs working towards it.In addition, according to the results of the research the trust directly and indirectly has impact through satisfaction on the amount of the athleteâs commitment results indicated that the satisfaction also directly and indirectly has impact through the commitment on the amount of the athletesâ loyalty.https://nmrj.ui.ac.ir/article_17745_a4150d121fbffcff7b3a458c2a3d8384.pdfUniversity of IsfahanNew Marketing Research Journal2228-77444320140421Investigating the impact of psychological characteristics and demographic characteristics on the purchase intention.Investigating the impact of psychological characteristics and demographic characteristics on the purchase intention.16118817744FABahramKheiryBahramKheiryazad university central branch faculty of managementMatinehFathaliJournal Article20160614The purpose of this study is investigating the degree of impact of psychological characteristics (motivations) and demographic characteristics (sex, age, and income) on the consumer's attitude toward luxurious products. Statistical Population is composed of all customers attending selected fancy and luxurious restaurants in Tehran, the sample size was determined to include 385 subjects and simple random sampling method was applied. This study was conducted from clients have been referred to a luxury restaurant with a survey approach. Primary Tools for Data Collection was Likert's 5-scale questionnaire. In order to analyze the data, descriptive and inferential statistics and the structural equation modeling were employed with SPSS and Lisrel software programs. Research results suggest that the psychological characteristics affect the consumer's attitude toward luxurious products and quality of the service provided by fancy, luxurious restaurants. As far as the variable of demographic characteristics is concerned, only age has an effect on the consumer's attitude toward luxurious products, and sex and income variables have no impact on the consumer's attitude toward luxurious products and the variable of demographic characteristics has no impact on the quality of the service offered by fancy and luxurious restaurants. The variables of consumer attitude toward luxurious products, quality of the service provided by fancy and luxurious restaurants, perception of brand and social effect affect the purchase intention, while the variables of store image (restaurant) and vanity bring about no impact on the purchase intention. In addition, the variable of vanity does not exert any moderating effect on the relation between perception of luxurious brand and purchase intention and between the social effect and purchase intentionThe purpose of this study is investigating the degree of impact of psychological characteristics (motivations) and demographic characteristics (sex, age, and income) on the consumer's attitude toward luxurious products. Statistical Population is composed of all customers attending selected fancy and luxurious restaurants in Tehran, the sample size was determined to include 385 subjects and simple random sampling method was applied. This study was conducted from clients have been referred to a luxury restaurant with a survey approach. Primary Tools for Data Collection was Likert's 5-scale questionnaire. In order to analyze the data, descriptive and inferential statistics and the structural equation modeling were employed with SPSS and Lisrel software programs. Research results suggest that the psychological characteristics affect the consumer's attitude toward luxurious products and quality of the service provided by fancy, luxurious restaurants. As far as the variable of demographic characteristics is concerned, only age has an effect on the consumer's attitude toward luxurious products, and sex and income variables have no impact on the consumer's attitude toward luxurious products and the variable of demographic characteristics has no impact on the quality of the service offered by fancy and luxurious restaurants. The variables of consumer attitude toward luxurious products, quality of the service provided by fancy and luxurious restaurants, perception of brand and social effect affect the purchase intention, while the variables of store image (restaurant) and vanity bring about no impact on the purchase intention. In addition, the variable of vanity does not exert any moderating effect on the relation between perception of luxurious brand and purchase intention and between the social effect and purchase intentionhttps://nmrj.ui.ac.ir/article_17744_4bf1cb160f047fbe52c94cad53be886b.pdfUniversity of IsfahanNew Marketing Research Journal2228-77444320140421Designing Knowledge Applying & Creating Organizational Culture Model (Case study: Automobile Industry)Designing Knowledge Applying & Creating Organizational Culture Model (Case study: Automobile Industry)17319017703FAMehdiNassaji KamraniSaeidAbdolmanafiJournal Article20160614acceleration of changes, competitive environment and uncertainty in today world make knowledge as the most strategic resource for maintain and reinforcement of competitive advantage and Knowledge management is important to achieve competitive advantage, as well as organizational culture in implementing and protecting knowledge management.
This thesis in the first phase seeks to explore indicators that formed culture in Iranian organizations. and with use of this factors design Knowledge Applying & Creating Organizational Culture model and testing it in Iran Automobile Industry.
For categorizing indicators has used statistical samples of 96 specialists that have had studies and researches in relating to organizational culture and knowledge management in Iran and for testing model has used stratified sampling and selected 120 samples of different classes of employees and managers of Automobile Industry. For analysis of data organizational culture indicators and summarize a set of variables used confirmative factor analysis basis on principal component, for testing research hypothesizes use regression method and for testing model by relationships of variables and structural equations and LISREL software has used.
The results indicate communication quality, individual creativity, integration, organizational identity, power distance and responsibility are factors that clarifying organizational culture in Iran and knowledge creating and applying organizational culture influence knowledge management.acceleration of changes, competitive environment and uncertainty in today world make knowledge as the most strategic resource for maintain and reinforcement of competitive advantage and Knowledge management is important to achieve competitive advantage, as well as organizational culture in implementing and protecting knowledge management.
This thesis in the first phase seeks to explore indicators that formed culture in Iranian organizations. and with use of this factors design Knowledge Applying & Creating Organizational Culture model and testing it in Iran Automobile Industry.
For categorizing indicators has used statistical samples of 96 specialists that have had studies and researches in relating to organizational culture and knowledge management in Iran and for testing model has used stratified sampling and selected 120 samples of different classes of employees and managers of Automobile Industry. For analysis of data organizational culture indicators and summarize a set of variables used confirmative factor analysis basis on principal component, for testing research hypothesizes use regression method and for testing model by relationships of variables and structural equations and LISREL software has used.
The results indicate communication quality, individual creativity, integration, organizational identity, power distance and responsibility are factors that clarifying organizational culture in Iran and knowledge creating and applying organizational culture influence knowledge management.https://nmrj.ui.ac.ir/article_17703_a6c76da622a36f8fef7520894a6d3bec.pdfUniversity of IsfahanNew Marketing Research Journal2228-77444320140421Dystechnia: technology deficient model and suggestions for entrepreneurshipDystechnia: technology deficient model and suggestions for entrepreneurship19121017704FAMaryamSoleimaniRominaFarhadi NahadJournal Article20160614Lack of interconnection among system components creates a limitation in technology adoption by the reduction or absence of potential users’ perception implying the second-order ignorance state (ignorance of ignorance). Effect of defective or fail in use, extend or logistic technology is dystechnia presenting everywhere and its origin implicitly implies in entrepreneurial opportunity. The identification and exploitation of economic potential by changing the means of economic production and control is called entrepreneurship which strategically allocate economic resource from present approach to innovative one again. Technology Adoption Model is a theoretical construct of the relationship between potential users’ perception and behavioral intentions resulting in actual technology adoption. The attention of Technology Adoption Model is assumes a practical or technological system, perceived usefulness, perceived ease of use determining the intention to use adjusting the actual acceptance respectively. This is the start of entrepreneurial solutions as an option to the dystechnic status upon which Technology Adoption Model is worked. The aim of present study is considering dystechnia phenomenon anticipating Technology Adoption Model as well as entrepreneurial mechanisms which the phenomenon is cured.Lack of interconnection among system components creates a limitation in technology adoption by the reduction or absence of potential users’ perception implying the second-order ignorance state (ignorance of ignorance). Effect of defective or fail in use, extend or logistic technology is dystechnia presenting everywhere and its origin implicitly implies in entrepreneurial opportunity. The identification and exploitation of economic potential by changing the means of economic production and control is called entrepreneurship which strategically allocate economic resource from present approach to innovative one again. Technology Adoption Model is a theoretical construct of the relationship between potential users’ perception and behavioral intentions resulting in actual technology adoption. The attention of Technology Adoption Model is assumes a practical or technological system, perceived usefulness, perceived ease of use determining the intention to use adjusting the actual acceptance respectively. This is the start of entrepreneurial solutions as an option to the dystechnic status upon which Technology Adoption Model is worked. The aim of present study is considering dystechnia phenomenon anticipating Technology Adoption Model as well as entrepreneurial mechanisms which the phenomenon is cured.https://nmrj.ui.ac.ir/article_17704_c325de13ec9e1e155bcdfacf51ff297d.pdfUniversity of IsfahanNew Marketing Research Journal2228-77444320140421Survey the relationship between effectivness of process of knowledge management with organizational entrepreneurship of public Servant In Golestan ProvinceSurvey the relationship between effectivness of process of knowledge management with organizational entrepreneurship of public Servant In Golestan Province21123017705FAMaliheRezaieZeinolabedinRahmaniJournal Article20160614this study is done to survey the relationship between effectivness of process of knowledge management with organizational entrepreneurship in the organization .The population of this study was conducted in public servant of Golestan province and 320 people selected as sample based on krejcie & morgan table . data was collected through a questionaire and statistical analysis was performed by spss software by using Pearson correlation and regression tests . Data indicated a significant and positive relationship between effectivness process of knowledge management with organizational entrepreneurship .It means that the greater the effectiveness of the knowledge management process is, the organizational entrepreneurship level will improve.this study is done to survey the relationship between effectivness of process of knowledge management with organizational entrepreneurship in the organization .The population of this study was conducted in public servant of Golestan province and 320 people selected as sample based on krejcie & morgan table . data was collected through a questionaire and statistical analysis was performed by spss software by using Pearson correlation and regression tests . Data indicated a significant and positive relationship between effectivness process of knowledge management with organizational entrepreneurship .It means that the greater the effectiveness of the knowledge management process is, the organizational entrepreneurship level will improve.https://nmrj.ui.ac.ir/article_17705_0f4413c28a72bfe64b2aa7ba196e999e.pdf