University of Isfahan New Marketing Research Journal 2228-7744 9 4 2020 02 20 Identifying and Prioritizing Online Advertising Methods for Commercial Complexes Case Study of Arg Tehran Commercial Complex Identifying and Prioritizing Online Advertising Methods for Commercial Complexes Case Study of Arg Tehran Commercial Complex 77 96 24643 10.22108/nmrj.2020.119585.1913 FA Ali Abbaszadeh Shahed University Nasser Yazdani تهران دانشکاه شاهد Journal Article 2019 10 12 The growing trend of setting up commercial complexes and attending consumers to these centers has made sales management in commercial complexes increasingly important. The aim of this paper was to identify and prioritize internet advertising methods in commercial complexes (case study of Tehran Arg complex). This research was a mixed exploratory study consisting of two qualitative and quantitative phases. The statistical population of the study was experts with a real estate background and the methods of theoretical sampling and snowball sampling was used to collect the data. In the present study, 8 experts in the real estate industry were interviewed and information was obtained from those who could potentially answer the research questions. The results of the research in the qualitative phase indicated the identification of methods for online advertising including advertising on social networks, creating a website, influencer marketing, stepper advertising, guerilla marketing, viral marketing, creating a customer club in cyberspace, advertising in web pages, email marketing, virtual tour, and online sales and information. The results in the quantitative part of these methods, based on the best-worst-case fuzzy mathematical technique indicated that advertising on social networks was the first priority and online sales and information were the last priority. The growing trend of setting up commercial complexes and attending consumers to these centers has made sales management in commercial complexes increasingly important. The aim of this paper was to identify and prioritize internet advertising methods in commercial complexes (case study of Tehran Arg complex). This research was a mixed exploratory study consisting of two qualitative and quantitative phases. The statistical population of the study was experts with a real estate background and the methods of theoretical sampling and snowball sampling was used to collect the data. In the present study, 8 experts in the real estate industry were interviewed and information was obtained from those who could potentially answer the research questions. The results of the research in the qualitative phase indicated the identification of methods for online advertising including advertising on social networks, creating a website, influencer marketing, stepper advertising, guerilla marketing, viral marketing, creating a customer club in cyberspace, advertising in web pages, email marketing, virtual tour, and online sales and information. The results in the quantitative part of these methods, based on the best-worst-case fuzzy mathematical technique indicated that advertising on social networks was the first priority and online sales and information were the last priority. https://nmrj.ui.ac.ir/article_24643_a45ecd5d1daff3c7270be20b1aef8447.pdf