University of Isfahan New Marketing Research Journal 2228-7744 8 4 2019 03 22 Designing a DEA Model for Evaluating Performance for Hierarchal Decision Making Units with Weighting Attribute in Hypermarket Departments Designing a DEA Model for Evaluating Performance for Hierarchal Decision Making Units with Weighting Attribute in Hypermarket Departments 69 94 23649 10.22108/nmrj.2019.106095.1387 FA Razieh Mirnejad MSc. of Industrial Management, Faculty of Economics and Business Administration, Ferdowsi University of Mashahd, Mashhad, Iran. Alireza Pooya MSc. of Industrial Management, Faculty of Economics and Business Administration, Ferdowsi University of Mashahd, Mashhad, Iran. Naser Motahari Farimani 3- Assistant Professor, Faculty of Economics and Administrative Sciences, Ferdowsi University of Mashahd, Mashhad, Iran Journal Article 2017 08 24 Continuous improvement in the performance of organizations creates a massive combined force that can support the growth, development, and organizational opportunities for organizational excellence. Performance evaluation with data envelopment analysis models is an appropriate approach for improving performance. Given the high importance of service industries such as the hypermarket industry in the growth of the economies of the countries, the performance evaluation of hypermarkets is very important. Since the organizational structure of most organizations as well as hypermarkets is a hierarchical structure, it is better to consider these hierarchies in assessing their performance. On the other hand, managers have a different importance for the evaluation and measurement indicators, which is important in incorporating the importance and weight of the indicators in the data envelopment analysis model. The aim of this study is presenting compilation data envelopment analysis model for similar and homogenous units that are in a hierarchical structure with different importance of evaluation indicators. The proposed research model was validated at ‘Person’ hypermarket which includes three input indicators of ‘the value of space’, ‘employee salary’, and ‘involved capital’ along with turnover, profitability, income growth, and created liquidity are as output indicators. The results showed that the second sector at the hypermarket has the highest performance score due to the existence of more departments, as well as the good volume of liquidity and turnover, and the fourth section of the hypermarket has the lowest efficiency due to low turnover and high inventory of goods. It is a single unit that has contributed to increase of capital. Continuous improvement in the performance of organizations creates a massive combined force that can support the growth, development, and organizational opportunities for organizational excellence. Performance evaluation with data envelopment analysis models is an appropriate approach for improving performance. Given the high importance of service industries such as the hypermarket industry in the growth of the economies of the countries, the performance evaluation of hypermarkets is very important. Since the organizational structure of most organizations as well as hypermarkets is a hierarchical structure, it is better to consider these hierarchies in assessing their performance. On the other hand, managers have a different importance for the evaluation and measurement indicators, which is important in incorporating the importance and weight of the indicators in the data envelopment analysis model. The aim of this study is presenting compilation data envelopment analysis model for similar and homogenous units that are in a hierarchical structure with different importance of evaluation indicators. The proposed research model was validated at ‘Person’ hypermarket which includes three input indicators of ‘the value of space’, ‘employee salary’, and ‘involved capital’ along with turnover, profitability, income growth, and created liquidity are as output indicators. The results showed that the second sector at the hypermarket has the highest performance score due to the existence of more departments, as well as the good volume of liquidity and turnover, and the fourth section of the hypermarket has the lowest efficiency due to low turnover and high inventory of goods. It is a single unit that has contributed to increase of capital. https://nmrj.ui.ac.ir/article_23649_fc1237a55960c68cd62e5736ace2c811.pdf