University of Isfahan New Marketing Research Journal 2228-7744 8 3 2018 10 23 Investigating and Analyzing the Development Green Product in the Tile Industry in Yazd Province Investigating and Analyzing the Development Green Product in the Tile Industry in Yazd Province 59 78 23289 10.22108/nmrj.2019.102714.1226 FA Davood Andalib Faculty Member of Industrial Management; Faculty of Economics, Management and Accounting; Yazd University, Iran. Ali Akbar Moghtaderi MSc Graduate Student of Executive Management, Yazd Azad University, Iran. Journal Article 2017 04 23 Today, the diversity of human needs as well as increased competition has led organizations to develop new products. Also because of the importance of environmental issues, it is important to focus on green product development. The purpose of this study is to identify factors affecting the development of green product in tile and ceramic industry of Yazd, to investigate criteria ratings, and finally to design a model for the development of green products. The statistical population of current study is part of tile industry experts in Yazd province. In this research, while studying valid Persian and English articles related to the subject (library method), experts' opinions were also employed through a questionnaire. According to the research background as well as the experts' opinion polls, 40 factors were identified as effective factors and 7 criteria were identified as ranking criteria. The top 10 factors are then chosen using statistic tests and multiple attribute decision making (MADM) techniques such as Taxonomy and Entropy. Finally, a model is suggested for producing green products in tile and ceramic industry of Yazd using interpretive structural modeling. Items like assessing suppliers from the perspective of environmental issues, the possibility of reusing and recycling of waste, green packaging and differentiation by producing new products are placed at the top of this model Today, the diversity of human needs as well as increased competition has led organizations to develop new products. Also because of the importance of environmental issues, it is important to focus on green product development. The purpose of this study is to identify factors affecting the development of green product in tile and ceramic industry of Yazd, to investigate criteria ratings, and finally to design a model for the development of green products. The statistical population of current study is part of tile industry experts in Yazd province. In this research, while studying valid Persian and English articles related to the subject (library method), experts' opinions were also employed through a questionnaire. According to the research background as well as the experts' opinion polls, 40 factors were identified as effective factors and 7 criteria were identified as ranking criteria. The top 10 factors are then chosen using statistic tests and multiple attribute decision making (MADM) techniques such as Taxonomy and Entropy. Finally, a model is suggested for producing green products in tile and ceramic industry of Yazd using interpretive structural modeling. Items like assessing suppliers from the perspective of environmental issues, the possibility of reusing and recycling of waste, green packaging and differentiation by producing new products are placed at the top of this model https://nmrj.ui.ac.ir/article_23289_eb9ba8503aa260161b83eda7ed470df6.pdf